The art of storytelling Phil Spedding + Ellie Nuss
Today The point of storytelling Our campaign Tips, tricks and techniques Homework :) Tues Your turn Grad stories
01 The point of storytelling
02 Our campaign
You re just a bunch of auditors
But what do you actually do?
DISRUPT YOUR THINKING
My team designed a new digital business from scratch
My team put a value on the Opera House
I launched a new approach to corporate social responsibility
#DisruptYourThinking
DISRUPT YOUR THINKING
03 Tips, tricks and techniques
The art of storytelling Good presentations include stories. The best presenters illustrate their points with the use of stories, most often personal ones. If you want your audience to remember your content, then find a way to make it relevant and memorable to them.
01 Know your audience Ask the uni rep what people know about Deloitte. Did our grads go there? What was their experience? Have a coffee with an ex-student. Take them along. Weave in their story.
02 Put yourself in their shoes Have empathy. They ve probably sat through a day of lectures. You re just another rep selling their wares. Remember what it was like to be a student overwhelmed with choices and decisions.
Personas Interests Concerns Motivations Aspirations
03 Dress for your audience Whose your audience? Dress appropriately. Eg, presenting to cool, hipster design students very different than cutting edge business students. Wear a leather jacket vs a suit.
04 Make it relevant Ask uni supervisor what the students are learning. Create a link with your content.
05 Customise your content/intro Tell a joke. Do something silly. Get people to relax and enjoy the 20mins they spend with you. Eg, Guy Kawasaki on TED (16:00min). https://www.youtube.com/watch?v=mtjatz9r-vc
06 Don t hide away Avoid speaking behind a podium. Creates an instant barrier with audience. Seek opportunities to engage with students in more interactive, less lecture way. Students tend to respond better to classroom guests very differently than lectures. Can you create an opportunity to visit classes...
Breeeeeaaaaaaaaattttth
07 Short and sweet We have short attention spans when we sit passively listening to someone. Remember that students sit in lectures all day yours could potentially be another. It s better to have your audience wanting more of you than too much. If remember just 3 things, what are they? Paper scrunch.
Give yourself time to be concise Winston Churchill
08 Learn through observation Find an inspiring storyteller (TED is a good place to look). Study their moves. Observe their gestures, inflections, expressions. Shadow them Continuous self-learning.
09 First impressions count Start strong. The first 2-3mins are the most important. Don t miss the opportunity to engage. http://www.ted.com/playlists/137/shawn_achor_work_happier
Something you wish you d known as a student
10 Speak with expression Perhaps most important tip is to be expressive, be yourself, speak with emotion, reveal interest in the topic. The biggest thing that seperates mediocre from memorable presenters is those that connect with their audience in an honest and exciting way. Be confident. And speak with passion.
11 Make it personal Much more engaging to talk to the individual versus the Firm. Be yourself. Tell your own story, relate it to your own experience or those of friends and colleagues. You were a student once.
Questions What s Deloitte culture like? Why is Deloitte different than the Big 4? What do Deloitte actually do? Aren t you just a bunch of accountants? What s the career journey like? Tell me about diversity policy? What are the leaders like? What s social capital all about? Tell me about travel opportunities What can I expect from a placement? What is design thinking?
Create a compelling story to introduce yourself
Practice. Practice. Practice. James Taylor