Design as Product Strategy Bringing design thinking to product management to create products people love
|
|
|
- Barnaby Jennings
- 7 years ago
- Views:
Transcription
1 Design as Product Strategy Bringing design thinking to product management to create products people love Jon Kolko Director, Austin Center for Design
2 2 3/30/2014 Where do great new products come from?
3 3 3/30/2014 Is it vision?
4 As a company, we certainly have a vision of where the product is going. We generally have a North Star that we are all headed towards... Joe Gebbia Chief Product Officer, AirBNB 4 3/30/2014
5 5 3/30/2014 Is it process?
6 There aren t a lot of examples of people who have gone through the whole process: how do you take a product, turn it into a startup, turn it into a company, turn it into an organization? At the speed at which startups grow, that process is very fragile. Alex Rainert Head of Product, foursquare 6 3/30/2014
7 7 3/30/2014 Is it just hard work?
8 I ve been doing this, essentially by myself, for seven years and two months. I love what I do. I get to watch sports all day and talk about math. I went four years without making a single dollar, without a single customer. Mark Phillip CEO, Are You Watching This?! 8 3/30/2014
9 9 3/30/2014 product management
10 Kevin Cheng CEO, IncredibleLabs Josh Elman Partner, Greylock Leland Rechis Head of Product, Kickstarter Joe Gebbia Chief Product Officer, Airbnb Preston Smalley Executive Director of Product, Comcast Frank Lyman Chief Product Officer, MyEdu Maya Baratz Head of New Products, ABC News Mark Phillip CEO, Are You Watching This?! Alex Rainert Head of Product, foursquare Gary Chou Former GM, Union Square Ventures Network 10 3/30/2014
11 11 3/30/2014
12 12 3/30/2014 Establish vision
13 Establish vision Drive consensus 13 3/30/2014
14 Ship product Establish vision Drive consensus 14 3/30/2014
15 Ship product product Establish vision Drive consensus 15 3/30/2014
16 Ship product? Establish vision Drive consensus 16 3/30/2014
17 Product/Market Fit 1 2 Behavioral Insight /30/2014
18 2 1 3 Product/Market Fit 18 3/30/2014
19 Broad Technological / Political Infrastructure 2 3 Product/Market Fit 19 3/30/2014
20 Broad Technological / Political Infrastructure Social Precedence 3 Product/Market Fit 20 3/30/2014
21 Broad Technological / Political Infrastructure Social Precedence Opportunity for Engagement Product/Market Fit 21 3/30/2014
22 Broad Technological / Political Infrastructure Social Precedence Opportunity for Engagement Product/Market Fit 22 3/30/2014
23 Behavioral Insight /30/2014
24 Behavioral Insight Value /30/2014
25 Behavioral Insight Value 3 Identity 25 3/30/2014
26 Behavioral Insight Value Provocation Identity 26 3/30/2014
27 Behavioral Insight Value Provocation Identity 27 3/30/2014
28 Product/Market Fit Product Management Behavioral Insight 28 3/30/2014
29 Marketing Product/Market Fit Design Product Management Behavioral Insight 29 3/30/2014 Engineering
30 Marketing Design Product Management 30 3/30/2014 Engineering
31 Marketing Design Product Management 31 3/30/2014 Engineering
32 Marketing Design Product Management 32 3/30/2014 Engineering
33 Where is the trend towards design-led product coming from? 33 3/30/2014
34 34 3/30/2014
35 35 3/30/2014
36 36 3/30/2014
37 1/ Aesthetics How does it look? How does it feel? Is it consistent with our brand? 2/ Usability Is it easy to use? Is it easy to learn? Do I make errors? 3/ Information & Flow Can I find my way? Is it extensible? Is it well structured? 37 3/30/2014
38 38 3/30/2014 Design is tactical
39 1/ Innovation 2/ Positioning 3/ Engagement 4/ Value Is it new? Is it competitive? Is it desirable? Is there demand? Is it exciting? Is it differentiated? Is it systemic? Can we create demand? Does it have the potential to disrupt? Is there a market opportunity? Does it reflect cultural aspirations? What are the revenue opportunities? Design is tactical 39 3/30/2014
40 Design is strategic Design is tactical 40 3/30/2014
41 Design is strategic How can I bridge this gap? Design is tactical 41 3/30/2014
42 Design is strategic Product Management Design is tactical 42 3/30/2014
43 43 3/30/2014 What are the qualities of a good product manager?
44 You need to sell, engage, learn, and listen, and get the whole team excited to go do it. You need to be a good storyteller. Great product managers can tell a story about a user, what he is doing in his life today, and what he would be able to do in the future if we just got him the right product. Josh Elman Partner, Greylock 44 3/30/2014
45 You need to sell, engage, learn, and listen, and get the whole team excited to go do it. You need to be a good storyteller. Great product managers can tell a story about a user, 1 what he is doing in his Ability life today, tell and stories what he would about be able an to optimistic do in the future if we just got him the right product. Josh Elman Partner, Greylock 45 3/30/2014
46 I toggle between my rational brain that says, Here s what the competition is doing, here s what the data says the customers want, and my emotional feelings that this will have impact. No one has said they want this, no one has done it before, but I m looking at it and I think it will have impact. Frank Lyman Chief Product Officer, MyEdu 46 3/30/2014
47 I toggle between my rational brain that says, Here s what the competition is doing, here s what the data says the customers want, and my emotional feelings that this will 2 have impact. No Ability one to has make said sense they of want signals this, no from one people has done and it the before, market but I m looking at it and I think it will have impact. Frank Lyman Chief Product Officer, MyEdu 47 3/30/2014
48 I think it s important to practice making people talkative. It s about having the ability to have people open up. You have to be able to listen really well. Don t worry about being exciting. Instead, ask a lot of questions. Be interested, not interesting. Mark Phillip CEO, Are You Watching This?! 48 3/30/2014
49 I think it s important to practice making people talkative. It s about having the ability to have people open up. You have to be able to listen really well. Don t worry about 3 being exciting. A Instead, passion for ask listening a lot of questions. and Be learning interested, about not people interesting. Mark Phillip CEO, Are You Watching This?! 49 3/30/2014
50 Can we teach someone to care? That s much more of a function of how someone was raised; what their values are, what their beliefs are. It s about if you are curious enough. Curiosity will lead you to your next insight. It s this what if, or what does the data show. Gary Chou Former GM, Union Square Ventures Network 50 3/30/2014
51 Can we teach someone to care? That s much more of a function of how someone was raised; what their values are, what their beliefs are. It s about if you are curious enough. Curiosity will 4 Curiosity lead you about to other your next disciplines insight. It s this what if, or what does the data show. Gary Chou Former GM, Union Square Ventures Network 51 3/30/2014
52 For better or for worse, product is the discipline that sits at the hub of the wheel. You need people that can work with designers, work with engineers, work with marketing, work with biz-dev. But at the same time, you deal with the challenges of all of those different areas. Alex Rainert Head of Product, foursquare 52 3/30/2014
53 For better or for worse, product is the discipline that sits at the hub of the wheel. You need people that can work with designers, work with engineers, work with marketing, 5work with biz-dev. But Affable at the the ability same to time, you with deal others with the and challenges drive consensus of all of those different areas. Alex Rainert Head of Product, foursquare 53 3/30/2014
54 1 Ability to tell stories about an optimistic future 2 Ability to make sense of signals from people and the market 3 A passion for listening and learning about people 4 Curiosity about other disciplines 5 Affable the ability to work with others and drive consensus 54 3/30/2014
55 55 3/30/2014 So what does a product manager actually do?
56 Ship product Establish vision Drive consensus 56 3/30/2014
57 Ship product Establish vision Drive consensus 57 3/30/2014
58 58 3/30/2014
59 Succeed in college Tell their story Get a job 59 3/30/2014
60 60 3/30/2014
61 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Communication Strategy Community Feedback 61 3/30/2014
62 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Goals To build an understanding of the process, workflow, vocabulary, and cultural context To gain empathy with the people you are hoping to serve To identify opportunity for innovation Communication Strategy Community Feedback 62 3/30/2014
63 63 3/30/2014
64 Your resume is like your life - it is your golden ticket to the chocolate factory. I like to put customer service and management things and stuff like that on my resume. Everyone has a business degree these days, so I ll always be able to get a job. I found out about the international business major from a guy at The Gap. I didn't even know what it was. I Googled it, and it sounded better than just regular business, so I just chose that. My life decisions are based on stupid things. Samantha, 21 year old international business major 64 3/30/2014
65 65 3/30/2014
66 [Students say] I could do anything I think I could do this, I think I could do that. You couldn t say something worse to a recruiter don t apply to 5 of my jobs, because you aren t going to get any of them. Meg, Recruiter 66 3/30/2014
67 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Communication Strategy Community Feedback Goals To build an understanding of the process, workflow, vocabulary, and cultural context To gain empathy with the people you are hoping to serve To identify opportunity for innovation Method Identify a research focus Identify participants Watch the participants as they work, live, and play Observe real behavior 67 3/30/2014
68 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Goals To make sense of chaotic, qualitative research data To find patterns and anomalies, and to look at the world in new ways To act as a procedural stepping-stone between research and insight Communication Strategy Community Feedback 68 3/30/2014
69 69 3/30/2014
70 70 3/30/2014
71 71 3/30/2014
72 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Communication Strategy Community Feedback Goals To make sense of chaotic, qualitative research data To find patterns and anomalies, and to look at the world in new ways To act as a procedural stepping-stone between research and insight Method Transcribe all of the research data Explode the data, blending utterances across participants Identify groupings, and make observations about them 72 3/30/2014 Identify anomalies
73 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Goals To formalize the big rocks that provoke new innovate ideas To make inferential leaps about why people do the things they do To make obvious the specific goal for driving behavior-change Communication Strategy Community Feedback 73 3/30/2014
74 STUDENT INSIGHT Students think they have an idea of what employers want in a candidate, but they are often wrong. EMPLOYER INSIGHT Recruiters make snap judgments, directly impacting a candidate s chances of success. Your resume is like your life - it is your golden ticket to the chocolate factory. Samantha, international business major Don t apply to 5 of my jobs, because you aren t going to get any of them. Meg, Recruiter Emphasize bullets on a resume, rather than exhibit skills through artifacts (portfolio) Think they should have a broad-butshallow set of abilities, rather than a depth of competency in one area Typically apply for any and every job 74 3/30/2014 Form an opinion of a candidate in seconds based on a single data point Are looking for specific skills, and evidence of competency in that skill Create a mental narrative of what a candidate can do, based on how the student presents themselves
75 STUDENT INSIGHT Students think they have an idea of what employers want in a candidate, but they are often wrong. EMPLOYER INSIGHT Recruiters make snap judgments, directly impacting a candidate s chances of success. These are insights: provocative statements about human behavior, framed as universal truths. 75 3/30/2014
76 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Communication Strategy Community Feedback Goals To formalize the big rocks that provoke new innovate ideas To make inferential leaps about why people do the things they do To make obvious the specific goal for driving behavior-change Method Ask Why about the utterances and observational groups, and force yourself to answer (even if you don t know for sure) Make an inferential leap 76 3/30/2014 Frame the statement as a universal truth (even though it s biased)
77 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Goals To formalize a new product or service trajectory based on insights To identify the utility and emotional resonance you hope to provide To create a North Star or vision for everyone to align around Communication Strategy Community Feedback 77 3/30/2014
78 It s important to be viewed as having a broad set of interests and being open for anything. I don t really understand what happens during the hiring process. I don t know how to show specific skills. I m not sure I have specific skills. The key to getting a job is having a resume and cover letter. STUDENT INSIGHT Students think they have an idea of what employers want in a candidate, but they are often wrong. 78 3/30/2014 EMPLOYER INSIGHT Recruiters make snap judgments, directly impacting a candidate s chances of success.
79 I need to see evidence that you can do certain things. I m looking to match a very specific skill profile. I ll build a story about you based on the smallest details, and use this to decide if you move through the process. I m very busy. STUDENT INSIGHT Students think they have an idea of what employers want in a candidate, but they are often wrong. 79 3/30/2014 EMPLOYER INSIGHT Recruiters make snap judgments, directly impacting a candidate s chances of success.
80 WHAT-IF OPPORTUNITY What if we helped students identify their skills and present them to employers in a credible way?? L STUDENT INSIGHT Students think they have an idea of what employers want in a candidate, but they are often wrong. 80 3/30/2014 EMPLOYER INSIGHT Recruiters make snap judgments, directly impacting a candidate s chances of success.
81 CAPABILITY VALUE PROPOSITION MyEdu helps students identify their skills and present them to employers in a credible way. L STUDENT INSIGHT Students think they have an idea of what employers want in a candidate, but they are often wrong. 81 3/30/2014 EMPLOYER INSIGHT Recruiters make snap judgments, directly impacting a candidate s chances of success.
82 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Communication Strategy Community Feedback Goals To formalize a new product or service trajectory based on insights To identify the utility and emotional resonance you hope to provide To create a North Star or vision for everyone to align around Method Tell (and show) a story of the existing problem state Provoke What-If questions to find ways to improve the problem state 82 3/30/2014 Frame the new capability as a statement of value provided to a person
83 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Goals To define the capability in a way that supports the value proposition To reduce ambiguity during development To ensure we ship the right product to the right people at the right time Communication Strategy Community Feedback 83 3/30/2014
84 CAPABILITY VALUE PROPOSITION MyEdu helps students identify their skills and present them to employers in a credible way. Suggest Skills to Add Based On Profile Substantiate Skill Via Endorsement Add a Skill Suggest Skills to Add Based On Collaborative Filtering Browse For Skill Substantiate Skill by Linking to a Class Substantiate Skill by Linking to a Project Display Skill on Profile Search For Skill Substantiate Skill by Linking to a Work Experience 84 3/30/2014
85 CAPABILITY VALUE PROPOSITION MyEdu helps students identify their skills and present them to employers in a credible way. Suggest Skills to Add Based On Profile Substantiate Skill Via Endorsement Add a Skill Suggest Skills to Add Based On Collaborative Filtering Browse For Skill Substantiate Skill by Linking to a Class Substantiate Skill by Linking to a Project Display Skill on Profile Search For Skill Substantiate Skill by Linking to a Work Experience 85 3/30/2014
86 86 3/30/2014
87 87 3/30/2014
88 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Communication Strategy Community Feedback Goals To define the capability in a way that supports the value proposition To reduce ambiguity during development To ensure we ship the right product to the right people at the right time Method Create scenarios and high-level flow diagrams of the ideal solution state Chunk the ideal solution state into a series of smaller feature initiatives Work with design to produce wireframes, comps, assets, etc 88 3/30/2014
89 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Goals To provide everyone in the organization with a common language for tracking & understanding success To understand the effectiveness of the product changes you ve made To adjust subsequent activities Communication Strategy Community Feedback 89 3/30/2014
90 90 3/30/2014
91 14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% 91 3/30/2014
92 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Communication Strategy Community Feedback Goals To provide everyone in the organization with a common language for tracking & understanding success To understand the effectiveness of the product changes you ve made To adjust subsequent activities Method Prior to launch, identify usage behavior that will indicate if your value proposition is being realized Create a regular communication mechanism for disseminating results 92 3/30/2014 Try to understand relationship between design and behavior
93 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Goals To improve a given capability based on usage data and insight To fix defects or usability issues To finish deferred work that directly supports the value proposition Communication Strategy Community Feedback 93 3/30/2014
94 CAPABILITY VALUE PROPOSITION MyEdu helps students identify their skills and present them to employers in a credible way. Suggest Skills to Add Based On Profile Substantiate Skill Via Endorsement Add a Skill Suggest Skills to Add Based On Collaborative Filtering Browse For Skill Substantiate Skill by Linking to a Class Substantiate Skill by Linking to a Project Display Skill on Profile Search For Skill Substantiate Skill by Linking to a Work Experience 94 3/30/2014
95 CAPABILITY VALUE PROPOSITION MyEdu helps students identify their skills and present them to employers in a credible way. Suggest Skills to Add Based On Profile Substantiate Skill Via Endorsement Add a Skill Suggest Skills to Add Based On Collaborative Filtering Browse For Skill Substantiate Skill by Linking to a Class Substantiate Skill by Linking to a Project Display Skill on Profile Search For Skill Substantiate Skill by Linking to a Work Experience 95 3/30/2014
96 96 3/30/2014
97 97 3/30/2014
98 98 3/30/2014
99 99 3/30/2014
100 100 3/30/2014
101 3/30/
102 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Communication Strategy Community Feedback Goals To improve a given capability based on usage data and insight To fix defects or usability issues To finish deferred work that directly supports the value proposition Method Make hypotheses based on usage data and value proposition Prioritize design changes based on assumed effectiveness Work with design to produce wireframes, comps, assets, etc 102 3/30/2014
103 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Goals To communicate the existence and value of a new capability To increase the likelihood of realizing your value proposition To formalize an entryway into the new capability or feature Communication Strategy Community Feedback 103 3/30/2014
104 104 3/30/2014
105 105 3/30/2014
106 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Communication Strategy Community Feedback Goals To communicate the existence and value of a new capability To increase the likelihood of realizing your value proposition To formalize an entryway into the new capability or feature Method Identify strategic method for communicating value Ensure method includes an action that supports the value proposition Disseminate a test to a significant population of users 106 3/30/2014
107 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Goals To leverage alternative signals related to product usage To better understand how people perceive product changes To understand the gestalt of the community Communication Strategy Community Feedback 107 3/30/2014
108
109 Contextual Research Synthesis & Sensemaking Behavioral Insights Value Proposition Feature Definition Launch & Usage Metrics Iteration & Extensions Communication Strategy Community Feedback Goals To leverage alternative signals related to product usage To better understand how people perceive product changes To understand the gestalt of the community Method Ensure that you receive all communication that in any way touches an end-user 109 3/30/2014
110 Ship product product Establish vision Drive consensus 110 3/30/2014
111 111 3/30/2014 This sounds great, I m in. How do I get started in product?
112 Get your hands as dirty as possible. Throw yourself into an experience of making. Coding, design, or whatever it is learn it, and make something. It s not like there have to be 10 million people using it. It might be just your friends, or yourself. But you made something, and you shipped it. Joe Gebbia Chief Product Officer, AirBNB 112 3/30/2014
113 Get some skills, first... you have to have some street cred. You have to have some experience in building something. Building as a designer, building as an engineer, and probably a little bit of crossover Leland Rechis Head of Product, Kickstarter 113 3/30/2014
114 Go make something If it succeeds, great, you have a business. If it fails, you have a great experience and a set of stories to talk about that make you very marketable to teams that need people like you. Gary Chou Former GM, Union Square Ventures Network 114 3/30/2014
115 115 3/30/2014 product/market fit
116 116 3/30/2014 behavioral insight
117 117 3/30/2014 Ship something.
118 Come study with me at Austin Center for Design! $12k, one year, one hell of an experience, ya all! Applications due May 1 st
Ten Tough Interview Questions and Ten Great Answers
This tool is designed to identify typical questions asked and the kinds of answers that demonstrate a concise and thoughtful response. The following are some of the most difficult questions asked during
So You d Like a Sport Psychology Consultant to Work With Your Team? Three Key Lessons Learned from Olympic Teams
So You d Like a Sport Psychology Consultant to Work With Your Team? Three Key Lessons Learned from Olympic Teams Sean McCann, Senior Sport Psychologist, United States Olympic Committee I first started
Self-Acceptance. A Frog Thing by E. Drachman (2005) California: Kidwick Books LLC. ISBN 0-9703809-3-3. Grade Level: Third grade
Self-Acceptance A Frog Thing by E. Drachman (2005) California: Kidwick Books LLC. ISBN 0-9703809-3-3 This Book Kit was planned by Lindsay N. Graham Grade Level: Third grade Characteristic Trait: Self Acceptance
Ep #19: Thought Management
Full Episode Transcript With Your Host Brooke Castillo Welcome to The Life Coach School podcast, where it s all about real clients, real problems and real coaching. And now your host, Master Coach Instructor,
Cinda Daly. Who is the champion of knowledge sharing in your organization?
This interview is recreated here by permission from HDI, a UBM Americas company. The interview first appeared in SupportWorld, November/December, 2014. Knowledge Management at Coveo: Transparency and Collaboration
The Doctor-Patient Relationship
The Doctor-Patient Relationship It s important to feel at ease with your doctor. How well you are able to talk with your doctor is a key part of getting the care that s best for you. It s also important
100 Ways To Improve Your Sales Success. Some Great Tips To Boost Your Sales
100 Ways To Improve Your Sales Success Some Great Tips To Boost Your Sales 100 Ways To Improve Your Sales Success By Sean Mcpheat, Managing Director Of The Sales Training Consultancy What makes a successful
The Power of Relationships
The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When
Test your talent How does your approach to talent strategy measure up?
1 Test your talent How does your approach to talent strategy measure up? Talent strategy or struggle? Each year at Head Heart + Brain we carry out research projects to help understand best practice in
What Have I Learned In This Class?
xxx Lesson 26 Learning Skills Review What Have I Learned In This Class? Overview: The Learning Skills review focuses on what a learner has learned during Learning Skills. More importantly this lesson gives
The Academic Journey. A research study about students, education, degree completion, and focus. Q1, 2013
The Academic Journey A research study about students, education, degree completion, and focus. Q1, 2013 Jon Kolko jkolko@myedu.com Vice President, Design, MyEdu Corporation License This work is licensed
SURVIVAL OF THE FITTEST
SURVIVAL OF THE FITTEST 30 THE DMA INSIDER WINTER 2004 BY PHIL TERRY CUSTOMER SERVICE CAMPBELL LAIRD/ IMAGES. COM, INC. DIRECT MARKETERS can dramatically improve their businesses if they focus more on
From Unleashing Your Inner Leader. Full book available for purchase here.
From Unleashing Your Inner Leader. Full book available for purchase here. Contents Preface xiii About Me xv About the Book xvii Acknowledgments xix Chapter 1 You and Your Inner Leader 1 Part One of the
Quality Meets the CEO
Quality Meets the CEO Jeffery E. Payne jepayn@rstcorp.com Reliable Software Technologies Corporate management does not care about quality. This is the cold, hard reality of the software world. Management
Starting a Dissertation Project
Starting a Dissertation Project January 2007 Choosing a Topic People often fall into three pitfalls at the outset of a dissertation project: 1. Political scientists have long been interested in... People
STEP 5: Giving Feedback
STEP 5: Giving Feedback Introduction You are now aware of the responsibilities of workplace mentoring, the six step approach to teaching skills, the importance of identifying the point of the lesson, and
When I think about using an advanced scientific or graphing calculator, I feel:
Slide 2.11, 2.14 & 3.2 MATH HISTORY QUESTION EXERCISE ONE My last math course was (course, year, and school): I would say that my experience in that course was: A math course I especially remember was:
STRATEGIC APPROACH TO INTERVIEWING BEST PRACTICES FOR THE MBA MARKET
STRATEGIC APPROACH TO INTERVIEWING BEST PRACTICES FOR THE MBA MARKET TOP 10 INTERVIEW COMPETENCY CHECKLIST COMPETENCY Craft a targeted positioning statement that highlights your experience, expertise,
CONTEXT AWARE CONTENT MARKETING
CONTEXT AWARE CONTENT MARKETING FOUR STEPS TO THE FUTURE OF CONTENT, CONTEXT AND MARKETING SUCCESS Introduction Managing, delivering and consuming web content has changed. Yes, again. The universe of options
Augmented reality enhances learning at Manchester School of Medicine
Augmented reality enhances learning at Manchester School of Medicine Welcome to the Jisc podcast. The University of Manchester is taking a unique approach to prescription training for its medical students
Thought for the Day Master Lesson
Welcome and Introductions Lesson 2 LESSON 2 Thought for the Day Master Lesson Thought for the Day Education is not the filling of a pail, but the lighting of a fire. William Butler Yeats Overview: The
FIELD GUIDE TO LEAN EXPERIMENTS
FIELD GUIDE TO LEAN EXPERIMENTS LEAN ENTERPRISE ACCELERATOR PROGRAM HOW TO USE THIS GUIDE This guide is designed to be used in conjunction with the Experiment Map posters. If you have not done so already,
Grade 3: Module 1: Unit 1: Lesson 8 Paragraph Writing Instruction
Grade 3: Module 1: Unit 1: Lesson 8 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Exempt third-party content is indicated by the footer: (name
15 Most Typically Used Interview Questions and Answers
15 Most Typically Used Interview Questions and Answers According to the reports made in thousands of job interviews, done at ninety seven big companies in the United States, we selected the 15 most commonly
REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business.
REPUTATION MANAGEMENT SURVIVAL GUIDE A BEGINNER S GUIDE for managing your online reputation to promote your local business. About Main Street Hub: Main Street Hub is the voice for more local businesses
A Guide to Social Media Marketing for Contractors
A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes
Teacher Evaluation Using the Danielson Framework 6. A Professional Portfolio: Artifact Party A. Using Artifacts to Help Determine Performance Levels
Teacher Evaluation Using the Danielson Framework 6. A Professional Portfolio: Artifact Party A. Using Artifacts to Help Determine Performance Levels Artifact Party Guidelines CHARLOTTE DANIELSON: Of course,
The Top 5 Lessons Every Small Business Owner Needs to Learn to be Successful in Today s Unforgiving Business Climate TOP
5The TOP LESSONS EVERY SMALL BUSINESS OWNER NEEDS TO LEARN TO BE SUCCESSFUL IN TODAY S UNFORGIVING BUSINESS CLIMATE Lessons learned Change happens to you or with you We ve been working with small businesses
Set personal, academic, and career goals. Keep your expectations high.
Chapter SIX Set personal, academic, and career goals. Keep your expectations high. It is today that we create the world of the future. Eleanor Roosevelt When seventy-one adults with specific learning disabilities
ICF CORE COMPETENCIES RATING LEVELS
coachfederation.org ICF CORE COMPETENCIES RATING LEVELS Adapted from the Minimum Skills Requirements documents for each credential level Includes will-not-receive-passing-score criteria. COMPETENCY 1.
The 2014 Ultimate Career Guide
The 2014 Ultimate Career Guide Contents: 1. Explore Your Ideal Career Options 2. Prepare For Your Ideal Career 3. Find a Job in Your Ideal Career 4. Succeed in Your Ideal Career 5. Four of the Fastest
TEN TOP TIPS FOR GREAT FOCUS GROUPS
TEN TOP TIPS FOR GREAT FOCUS GROUPS There s no doubt that great focus groups require meticulous planning. My Top Ten Tips below can t guarantee great groups on their own, but they will go a long way to
How can I improve my interviewing skills? MATERIALS
Mock Interviews 6 Finding a job The BIG Idea How can I improve my interviewing skills? AGENDA Approx. 45 minutes I. Warm Up: Model an Interview (10 minutes) II. Interview Practice (30 minutes) III. Wrap
COMPETENCY ACC LEVEL PCC LEVEL MCC LEVEL 1. Ethics and Standards
ICF CORE COMPETENCIES RATING LEVELS Adapted from the Minimum Skills Requirements documents for each credential level (Includes will-not-receive-passing-score criteria- gray background) COMPETENCY ACC LEVEL
BBC Learning English Talk about English Business Language To Go Part 1 - Interviews
BBC Learning English Business Language To Go Part 1 - Interviews This programme was first broadcast in 2001. This is not a word for word transcript of the programme This series is all about chunks of language
10/21/2010. Overview. The Purpose of Compliance Training. Your Stay Out of Jail Free Card : Best Practices in Business Ethics and Compliance Programs
Your Stay Out of Jail Free Card : Best Practices in Business Ethics and Compliance Programs JOEL KATZ VICE PRESIDENT, ASSOCIATE GENERAL COUNSEL & CHIEF ETHICS OFFICER CA TECHNOLOGIES Overview The compliance
Cambridge English: ESOL Skills for Life
Cambridge English: ESOL Skills for Life ESOL Skills for Life Speaking and Listening Entry 3 Sample Test E This test should not exceed 22 minutes. Please note: With the exception of the Task Sheets in Phases
4 SIMPLE STEPS TO MAKE 1000 PER MONTH PASSIVELY IN JUST 3 MONTHS AMAZON MILLIONAIRE DISCOVERY AMAZON MILLIONAIRE DISCOVERY
4 SIMPLE STEPS TO MAKE 1000 PER MONTH PASSIVELY IN JUST 3 MONTHS BY BECOMING AN AMAZON APPROVED E-COMMERCE RE-SELLER 3 2 1 AMAZON The simple 4 steps to launching your own product on Amazon and create life-changing
How Can I Get the Money Flowing? (Transcript of Lecture found at http://www.wealthbeyondreason.com/moneystuff.html)
How Can I Get the Money Flowing? (Transcript of Lecture found at /moneystuff.html) It seems to be a fact that when people start to learn about the Law of Attraction, the number one thing they want to attract
Next Generation Tech-Talk. Cloud Based Business Collaboration with Cisco Spark
Next Generation Tech-Talk Cloud Based Business Collaboration with Cisco Spark 2 [music] 00:06 Phil Calzadilla: Hello, hello! Welcome. This is Phil Calzadilla founder and CEO of NextNet Partners, and I'd
Let s start with a couple of definitions! 39% great 39% could have been better
Do I have to bash heads together? How to get the best out of your ticketing and website integration. Let s start with a couple of definitions! Websites and ticketing integrations aren t a plug and play
Grade 2 Lesson 3: Refusing Bullying. Getting Started
Getting Started Lesson Concepts You can refuse to let bullying happen to you or to others. Being assertive is one way to refuse bullying. Key Words Refuse, assertive Objectives Students will be able to:
Five Core Principles of Successful Business Architecture
Five Core Principles of Successful Business Architecture Authors: Greg Suddreth and Whynde Melaragno Strategic Technology Architects (STA Group, LLC) Sponsored by MEGA Presents a White Paper on: Five Core
Getting Your Keywords Right
Getting Your Keywords Right Workbook How to Get Your Keywords Right The purpose of this workbook is to help marketers understand the first step in improving your organic search results. In order to drive
Chapter 11. The Forex Trading Coach Is Born
Chapter 11 The Forex Trading Coach Is Born The Forex Trading Coach company was officially launched in May 2009 and I decided to go ahead and establish the company and the website as a result of the tremendous
Accelerate connectivity across 40 offices
Accelerate connectivity across 40 offices Ivie & Associates (Ivie) is a marketing services company with a unique business model. They locate their marketing teams right at client sites. In the last year,
Five Mistakes People Make Reading Body Language And Five Nonverbal Signals That Send Positive Messages
Five Mistakes People Make Reading Body Language And Five Nonverbal Signals That Send Positive Messages This is one of a series of occasional papers by The Dilenschneider Group to bring clients and friends
7 PROVEN TIPS GET MORE BUSINESS ONLINE
7 PROVEN TIPS GET MORE BUSINESS ONLINE A beginners guide to better SEO About The Author Damien Wilson @wilson1000 Damien is the award winning Managing Director of My Website Solutions where he overlooks
The Easy Way To Flipping Domain Names
The Easy Way To Flipping Domain Names Published by http://rebirthmediagroup.com Disclaimer: The rights of this ebook are owned by Rebirth Media Group. You are not allowed to copy, reprint, or sell this
Technical Writing. Preparation. Objectives. Standards. Materials. Grade Level: 9-12 Group Size: 20-30 Time: 60-70 Minutes Presenters: 1
Technical Writing Preparation Grade Level: 9-12 Group Size: 20-30 Time: 60-70 Minutes Presenters: 1 Objectives This lesson will enable students to: Define technical writing. Identify characteristics of
Getting a Seat at the Table: New Perspectives for HR
Getting a Seat at the Table: New Perspectives for HR If HR wants to get a seat at the table, then many of those working in HR will need to change their perspectives about their profession. By Gary Lear
Full Service B2B Marketing and Communications for Life Science, High Tech, Software and Healthcare Companies
ceocfointerviews.com All rights reserved! Issue: August 24, 2015 The Most Powerful Name in Corporate News Full Service B2B Marketing and Communications for Life Science, High Tech, Software and Healthcare
Goal Setting. Your role as the coach is to develop and maintain an effective coaching plan with the client. You are there to
Goal Setting Your role as the coach is to develop and maintain an effective coaching plan with the client. You are there to Brainstorm with the client to define actions that will enable the client to demonstrate,
Starting Your Fee Based Financial Planning Practice From Scratch (Part 2) FEE008
Starting Your Fee Based Financial Planning Practice From Scratch (Part 2) FEE008 Episode Transcript Host: Scott Plaskett, CFP Okay. So let s get onto the feature segment. And this is a continuation from
Who s Winning? How knowing the score can keep your team moving in the right direction. Who s Winning?
Who s Winning? How knowing the score can keep your team moving in the right direction. Imagine sitting through an entire football game without knowing the score. The big day has arrived. It s Michigan
The first 100 days! A guide for new sales people in their first external selling role
The first 100 days! A guide for new sales people in their first external selling role Foreword During my sales career I have watched so many new sales people left to their own devices without sufficient
THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY!
THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY! LEADS X CONVERSIONS = SALES Most companies put all their efforts into generating more leads to generate more sales. In
Delivering Accredited Coach Training for Over 15 Years, Globally
Delivering Accredited Coach Training for Over 15 Years, Globally Where it all began International Coach Academy (ICA) was created in the year 2000 with a vision to create a vibrant global community of
Using HP AppPulse Mobile
HP Software: Apps meet Ops 2015 Using HP AppPulse Mobile How to achieve a 5-star rated mobile app Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to
Thinking about College? A Student Preparation Toolkit
Thinking about College? A Student Preparation Toolkit Think Differently About College Seeking Success If you are like the millions of other people who are thinking about entering college you are probably
Chapter 5: Fallacies. 23 February 2015
Chapter 5: Fallacies 23 February 2015 Plan for today Talk a bit more about arguments notice that the function of arguments explains why there are lots of bad arguments Turn to the concept of fallacy and
Key #1 - Walk into twenty businesses per day.
James Shepherd, CEO You can be successful in merchant services. You can build a residual income stream that you own. You can create lasting relationships with local business owners that will generate referrals
What s the purpose? Our hope for the Gap Year is that throughout it you will learn to pursue Jesus more fully.
Information Booklet What s the purpose? Our hope for the Gap Year is that throughout it you will learn to pursue Jesus more fully. Throughout the year we ll be exploring exactly what it looks like to follow
Is Your Organization Agile-Ready?
Watermark Learning Article Is Your Organization Agile-Ready? Part 1: Four Formidable Questions Lately I ve been getting questions from Agile seminar participants about how to apply Scrum to real life,
The COMPLETE Web Design Strategy Checklist
The COMPLETE Web Design Strategy Checklist Groove Digital Marketing a division of BrightIdeas.co Using the Checklist: Your website is the online hub of your organization. It s the single platform that
Socialprise: Leveraging Social Data in the Enterprise Rev 0109
Socialprise: Leveraging Social Data in the Enterprise Rev 0109 Contents I. Socialprise: Capturing Smart Insights into Agile Relationships II. Socialprise Applications: Getting the Who, What and When of
A Writer s Workshop: Working in the Middle from Jennifer Alex, NNWP Consultant
Structure of a Workshop: A Writer s Workshop: Working in the Middle from Jennifer Alex, NNWP Consultant For the last four years, writing and reading workshops have been the foundation of my classroom practice.
Newspaper Activities for Students
Newspaper Activities for Students Newspaper Activities for Students Page 2 Higher Learning By the year 2010, millions of the jobs available in the United States will require more than a high school diploma.
SPIN Selling SITUATION PROBLEM IMPLICATION NEED-PAYOFF By Neil Rackham
SITUATION PROBLEM IMPLICATION NEED-PAYOFF By Neil Rackham 1. Sales Behavior and Sales Success Small Sales Selling Techniques The traditional selling techniques that most of us have been trained to use
PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM
PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM 01 02 03 04 05 06 WHY IT MATTERS GETTING STARTED STRATEGY CONCEPT PLAN TYPICAL INVESTMENT AND TIMEFRAME 01. WHY IT MATTERS When you re revamping a marketing
Action Steps for Setting Up a Successful Home Web Design Business
Action Steps for Setting Up a Successful Home Web Design Business In this document you'll find all of the action steps included in this course. As you are completing these action steps, please do not hesitate
Course Design and Delivery. Adam Berman Nydia MacGregor
Course Design and Delivery Adam Berman Nydia MacGregor Today s goals and agenda Review the elements of course design Connect the elements of course design to teaching and learning principles Apply the
How to Grow Photography Business on Internet Introductory Guide for Indian Photographers and Enthusiasts. www.mumbaipav.com
How to Grow Photography Business on Internet Introductory Guide for Indian Photographers and Enthusiasts www.mumbaipav.com AUTHOR: Vipul Mekhya Hi! This is Vipul Mekhya, founder of MumbaiPav.com MumbaiPav
USEFUL TERMS Crowdfunding getfunding.com.au Rewards Keep It All Campaigns All or Nothing Campaigns
This guide is based on years of experience assisting people to raise funding and attract funding opportunities to projects. We have assisted individuals, small and medium size businesses, inventors, and
Resume Writing Samples
Dear Job Applicant, I m sorry you re looking for a job. I ve done it myself, and it s not much fun. For what it s worth, I did so when the world seemed much less competitive, when the competition had fewer
Rawson Internet Marketing
Introduction: Connect Connecting with the right prospects is the first step to sales and marketing automation success. Let s cover how to identify your ideal buyer and connect with leads that come to your
B2B Customer Satisfaction Research
Circle Research White Paper B2B Customer Satisfaction B2B Customer Satisfaction Research IN SUMMARY This paper on B2B customer satisfaction research: Identifies why customer satisfaction matters Provides
Project, Portfolio Management (PPM) for the Enterprise Whose System is it Anyway?
Project, Portfolio Management (PPM) for the Enterprise Whose System is it Anyway? Protecting Your Investment with a Bottom-up Approach Revised December 2012 Heather Champoux, PMP http://epmlive.com Contents
An Introduction to Design Thinking PROCESS GUIDE
An Introduction to Design Thinking PROCESS GUIDE Empathize To create meaningful innovations, you need to know your users and care about their lives. WHAT is the Empathize mode Empathy is the centerpiece
Difficult Conversations: How to Discuss What Matters Most
Difficult Conversations: How to Discuss What Matters Most A High-Level Summary of the Book by Stone, Patton and Heen Office of Human Resources The Ohio State University 1590 N. High St. Suite 300 Columbus,
The Challenger Sale SOUND SMART. SAVE TIME. SELL MORE. A 15-page guide to the 240-page sales book.
The Challenger Sale d e iz r a m m Su SOUND SMART. SAVE TIME. SELL MORE. A 15-page guide to the 240-page sales book. Contents (Click to Jump to a section) Quick Synopsis Key Terms Chapters 1-3: The Challenger
A bigger family, a better future.
A bigger family, a better future. Child sponsorship is changing for the better Sponsors like you are a vital part of our big, supportive family. Like us, you want the very best for your sponsored child.
Why I want to be a Doctor
Why I want to be a Doctor On this slide you should consider the following Why you want to be a Doctor? Show the audience that you are serious about why you want to be a Doctor. Be sure you speak with enthusiasm.
Members respond to help identify what makes RNs unique and valuable to healthcare in Alberta.
CARNA - Uniquely RN Members respond to help identify what makes RNs unique and valuable to healthcare in Alberta. RNs have expressed that their role is not always understood by colleagues, employers and
Where are all the candidates at?
HireHive Handbooks 06 Where are all the candidates at? Things you can do to make searching for great talent even easier. 1 Where are all the candidates at? Hire people who are better than you are, then
SAMPLE INTERVIEW QUESTIONS
SAMPLE INTERVIEW QUESTIONS Interviews and interview styles vary greatly, so the best way to prepare is to practice answering a broad range of questions. For other great interview strategies, see our Successful
TALENT MANAGEMENT Readiness Assessment. Competency Example Writing Workbook
TALENT MANAGEMENT Readiness Assessment Competency Example Writing Workbook May 2010 TIPS FOR WRITING COMPETENCY EXAMPLES 1. Keep in mind as you write your examples that the Leader-Manager competencies
Our Guide to Customer Journey Mapping
Our Guide to Customer Journey Mapping Our Guides Our guides are here to help you understand a topic or to provide support for a particular task you might already be working on. Inside you ll find lots
Key Insight 5 Marketing Goals and Objectives You Should Set. By WalkMe
1 Key Insight 5 Marketing Goals and Objectives You Should Set By WalkMe 2 Setting appropriate marketing goals and objectives can increase your chances of success in business. You are able to align the
The Transpersonal (Spiritual) Journey Towards Leadership Excellence Using 8ICOL
The Transpersonal (Spiritual) Journey Towards Leadership Excellence Using 8ICOL Travelling from Ego Based Leadership to Transpersonal Leadership where the focus is beyond the ego to the needs of ALL the
Reducing Customer Churn
Reducing Customer Churn A Love Story smarter customer contact Breaking up is hard to do The old adage that it s cheaper (and better) to hold onto an existing customer than to acquire a new one isn t just
Entrepreneurs Wary of Dilution? A Perspective to Consider
Entrepreneurs Wary of Dilution? A Perspective to Consider Most entrepreneurs are loath to give up equity anyone who has ever watched Shark Tank knows that. And it makes sense. After all, it s your breakthrough
ONLINE SAFETY TEACHER S GUIDE:
TEACHER S GUIDE: ONLINE SAFETY LEARNING OBJECTIVES Students will learn how to use the Internet safely and effectively. Students will understand that people online are not always who they say they are.
Workbook for: Rapid Planning Method (RPM)
Workbook for: Rapid Planning Method (RPM) There is one tool above all others that influences the quality of life: the capacity to take a vision of what you want and make it real. The key to this game of
Ten Tips for Successfully Coaching Employees by Laurie Maddalena, CEO of Envision Excellence, LLC
What is Coaching? Ten Tips for Successfully Coaching Employees by Laurie Maddalena, CEO of Envision Excellence, LLC Coaching is a partnership you form with an employee that focuses on helping them learn
Design Sprint Methods. Playbook for start ups and designers
Design Sprint Methods Playbook for start ups and designers Welcome! Design matters. Speed matters. What if we could have both? In this handbook, we have collected industry best practices that allow teams
Fewer. Bigger. Stronger.
Fewer. Bigger. Stronger. The Secret to Setting Great Goals Fewer. Bigger. Stronger. Fewer. Bigger. Stronger. The Secret to Setting Great Goals by Marc Effron, President, The Talent Strategy Group While
The greatness gap: The state of employee disengagement. Achievers 2015 North American workforce survey results
The greatness gap: The state of employee disengagement Achievers 2015 North American workforce survey results Greatness doesn t happen by chance it s the accumulation of daily successes. True greatness
The Anatomy of a Great Customer Experience HOW OUR MEMORY SHAPES THE WAY WE VIEW OUR EXPERIENCES
The Anatomy of a Great Customer Experience HOW OUR MEMORY SHAPES THE WAY WE VIEW OUR EXPERIENCES 2 HOW OUR MEMORY SHAPES THE WAY WE VIEW OUR EXPERIENCES If you look at the Mission Statements and About