in www.hungary.com With Final Data
in International Tourist Arrivals in the World (million, /2008) Europe (460.0; -5.7%) Africa (45.6; +2.9%) Americas (140.1; -4.6%) Asia and the Pacific (181.6; -1.3%) Middle East (53.2; -4.9%) Facts & Figures about Territory 93,030 km 2 Population 10,030,975 persons (1 January ) Population density 108.0 persons/km 2 Capital Budapest Capital's population 1,712,210 persons (1 January ) Neighbouring countries Austria, Slovakia, Ukraine, Romania, Serbia, Croatia, Slovenia Form of government Republic Official language Hungarian Religion 51.9% Roman Catholic, 15.9% Calvinist, 3.0% Lutheran, 2.6% Greek Catholic, 1.0% other Christian, 11.1% other denomination, 14.5% unaffiliated Holidays 1 January, 15 March, Easter Monday, Whit Monday, 1 May, 20 August, 23 October, 1 November, 25-26 December Time zone GMT + 1 hour Currency Forint (HUF), 1 EUR = 280.6 HUF GDP 129,017 million USD (26,095 billion HUF) GDP /2008 93.7% GDP per capita 12,873 USD (2,604 thousand HUF) Internet penetration 59.3% International airports Budapest, Debrecen, Sármellék National air carrier Malév Hungarian Airlines Membership in international tourism organizations World Organization (UNWTO), European Travel Commission (ETC) Source: CIA Factbook, Internet World Stats, HCSO The Economic Importance of in Source: UNWTO () Direct Direct and Indirect billion HUF % billion HUF % GDP 2005 978 5.2 1,654 8.8 000s % 000s % Employment 2005 303 7.9 482 12.6 * Latest available data. Cover: first from, the Busó Festivities at Mohács, a masked end-of-winter carnival was put on the UNESCO s Representative List of the Intangible Cultural Heritage of Humanity in.
Summary Data 1 in Main Data on Hungarian 2008 /2008 Visitors at Frontiers Incoming (000s) 39,554 40,624 +2.7% Outgoing (000s) 17,429 16,906-3.0% Arrivals and Guest Nights at Commercial Accommodation* Domestic Arrivals (000s) 4,135 (2,640) 3,923 (2,450) -5.1% (-7.2%) Guest nights (000s) 9,965 (6,254) 9,490 (5,827) -4.8% (-6.8%) Average length of stay (nights) 2.4 (2.4) 2.4 (2.4) +0.4% (+0.4%) International Arrivals (000s) 3,516 (2,983) 3,228 (2,728) -8.2% (-8.5%) Guest nights (000s) 10,010 (7,919) 9,220 (7,276) -7.9% (-8.1%) Average length of stay (nights) 2.8 (2.7) 2.9 (2.7) +0.3% (+0.4%) Total Arrivals (000s) 7,651 (5,623) 7,151 (5,179) -6.5% (-7.9%) Guest nights (000s) 19,974 (14,174) 18,710 (13,103) -6.3% (-7.6%) Average length of stay (nights) 2.6 (2.5) 2.6 (2.5) -0.2% (+0.4%) Arrivals and Guest Nights at Private Accommodation Domestic Arrivals (000s) 685 681-0.7% Guest nights (000s) 2,517 2,490-1.0% Average length of stay (nights) 3.7 3.7-0.3% International Arrivals (000s) 285 280-1.7% Guest nights (000s) 1,376 1,267-7.9% Average length of stay (nights) 4.8 4.5-6.3% Total Arrivals (000s) 971 961-1.0% Guest nights (000s) 3,892 3,757-3.5% Average length of stay (nights) 4.0 3.9-2.5% Commercial Accommodation Gross Revenues Domestic accom. fee (million HUF) 52,904 51,671-2.3% International accom. fee (million HUF) 87,179 77,414-11.2% Other revenues (million HUF) 105,972 95,768-9.6% Total (million HUF) 246,055 224,853-8.6% Social Holiday vouchers (million HUF) 41,800 48,146 +15.3% Number of voucher holders (000s) 2,000 2,000 0.0% Commercial accommodation revenues (million HUF) 21,263 25,401 +19.5% Balance of Receipts (million EUR) 4,101 4,083-0.4% Expenditure (million EUR) 2,740 2,610-4.7% Balance (million EUR) 1,361 1,473 +8.2% *() from which: in Hotels. Sources: HCSO, National Bank of, Hungarian National Recreational Foundation
in Summary Data 2 Guest Nights by Type of Accommodation 2008 (share) /2008 Hotels 14,173,826 13,103,189 70.0% -7.6% 5 star hotels 1,472,753 1,442,077 7.7% -2.1% 4 star hotels 5,539,207 5,541,617 29.6% 0.0% 3 star hotels 6,032,529 5,229,994 28.0% -13.3% 2 star hotels 795,555 743,801 4.0% -6.5% 1 star hotels 333,782 145,700 0.8% -56.3% Spa hotels 2,694,896 2,452,702 13.1% -9.0% Wellness hotels 1,659,800 1,672,514 8.9% +0.8% Guesthouses 2,108,960 1,871,622 10.0% -11.3% Tourist hostels 612,902 588,142 3.1% -4.0% Youth hostels 606,071 605,298 3.2% -0.1% Bungalows 890,990 914,945 4.9% +2.7% Camping sites 1,581,665 1,626,550 8.7% +2.8% Total 19,974,414 18,709,746 100.0% -6.3% Arrivals and Guest Nights by Tourist Region (; /2008) Western Transdanubia A = 12.0%; -4.5% N = 12.1%; -2.6% Central Transdanubia A = 4.5%; +0.8% N = 4.1%; +1.5% Lake Balaton A = 17.0%; -5.3% N = 22.8%; -6.1% Budapest and the Central Danube Region A = 38.1%; -7.6% N = 33.9%; -6.9% Northern A = 8.2%; -6.6% N = 7.1%; -6.2% Lake Tisza A = 1.4%; -6.9% N = 1.4%; -8.1% Northern Great Plain A = 7.9%; -9.2% N = 8.6%; -10.7% Southern Transdanubia A = 4.7%; -7.3% N = 4.4%; -7.4% A = Arrivals, N = Guest nights. Southern Great Plain A = 6.2%; -8.1% N = 5.7%; -8.9% Share of Domestic and International Guest Nights by Tourist Region (%, at Commercial Accommodation) Lake Balaton Budapest and the Central Danube Region Southern Great Plain Southern Transdanubia Northern Great Plain Northern Central Transdanubia Western Transdanubia Lake Tisza 0% 20% 40% 60% 80% 100% Country average: domestic: 50.7%, international: 49.3%. Domestic International
Summary Data 3 in 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Monthly Breakdown of Guest Nights at Commercial Accommodation Total Domestic International Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Booking Channels Commercial accommodation Hotels 5 star hotels 4 star hotels 3 star hotels 2 star hotels 1 star hotels 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Individual Through Hungarian Travel Agency Through International Travel Agency At youth hostels 80%, at other commercial accommodation 90% of the guests book directly. Most Visited Hungarian Cities* Domestic International Total 1. Budapest (779) Budapest (4,815) Budapest (5,593) 2. Hajdúszoboszló (466) Hévíz (589) Hévíz (913) 3. Siófok (394) Bük (343) Hajdúszoboszló (732) 4. Hévíz (324) Hajdúszoboszló (266) Siófok (621) 5. Sopron (311) Balatonfüred (239) Bük (532) 6. Zalakaros (289) Siófok (228) Balatonfüred (505) 7. Balatonfüred (266) Sárvár (186) Zalakaros (398) 8. Debrecen (232) Zalakaros (108) Sopron (383) 9. Eger (205) Győr (105) Sárvár (377) 10. Sárvár (191) Harkány (86) Debrecen (311) * () Number of guest nights at commercial accommodation (000s).
in Domestic Domestic Guest Nights by Type of Accommodation 2008 (share) /2008 Hotels 6,254,495 5,827,341 61.4% -6.8% 5 star hotels 185,275 214,374 2.3% +15.7% 4 star hotels 2,227,800 2,280,026 24.0% +2.3% 3 star hotels 3,011,553 2,738,151 28.9% -9.1% 2 star hotels 556,046 500,413 5.3% -10.0% 1 star hotels 273,821 94,377 1.0% -65.5% Spa hotels 1,338,952 1,178,998 12.4% -11.9% Wellness hotels 1,207,709 1,243,245 13.1% +2.9% Guesthouses 1,539,787 1,374,141 14.5% -10.8% Tourist hostels 547,050 531,353 5.6% -2.9% Youth hostels 462,424 503,732 5.3% +8.9% Bungalows 702,297 735,310 7.7% +4.7% Camping sites 458,830 517,721 5.5% +12.8% Total 9,964,883 9,489,598 100.0% -4.8% Domestic Guest Nights and Accommodation Fee by Tourist Region (; /2008) Western Transdanubia N = 13.1%; -5.3% AccFee = 14.5%; -0.2% Central Transdanubia N = 5.3%; +4.8% AccFee = 5.7%; +5.5% Budapest and the Central Danube Region N = 14.0%; -4.4% AccFee = 18.1%; -1.9% Northern N = 11.7%; -6.6% AccFee = 11.2%; -5.7% Northern Great Plain N = 11.5%; -10.2% AccFee = 9.8%; -6.6% Lake Balaton N = 27.4%; -0.6% AccFee = 26.3%; -0.2% Southern Transdanubia N = 6.3%; -7.8% AccFee = 6.0%; -6.3% N = Guest nights, AccFee = Accommodation Fee. Southern Great Plain N = 8.6%; -9.2% AccFee = 6.9%; -6.3% Lake Tisza N = 2.1%; -6.8% AccFee = 1.5%; -2.0% Motivation of Domestic Travellers (1-3 Nights; 4+ Nights) 4+ Nights 1-3 Nights Holiday (30.0%; 61.5%) City break (1.2%; 0.8%) VFR (53.0%; 24.2%) School excursion; camp (0.5%; 1.8%) Health/wellness tourism (1.7%; 1.7%) Business trip (1.5%; 0.6%) Events (1.1%; 0.5%) Other tourist motivation (0.7%; 0.5%) Non-tourist motivation (10.2%; 8.4%)
Incoming 1 in International Guest Nights by Type of Accommodation 2008 (share) /2008 Hotels 7,919,331 7,275,848 78.9% -8.1% 5 star hotels 1,287,478 1,227,703 13.3% -4.6% 4 star hotels 3,311,407 3,261,591 35.4% -1.5% 3 star hotels 3,020,976 2,491,843 27.0% -17.5% 2 star hotels 239,509 243,388 2.6% +1.6% 1 star hotels 59,961 51,323 0.6% -14.4% Spa hotels 1,355,944 1,273,704 13.8% -6.1% Wellness hotels 452,091 429,269 4.7% -5.0% Guesthouses 569,173 497,481 5.4% -12.6% Tourist hostels 65,852 56,789 0.6% -13.8% Youth hostels 143,647 101,566 1.1% -29.3% Bungalows 188,693 179,635 1.9% -4.8% Camping sites 1,122,835 1,108,829 12.0% -1.2% Total 10,009,531 9,220,148 100.0% -7.9% International Guest Nights and Accommodation Fee by Tourist Region (; /2008) Western Transdanubia N = 10.9%; +1.0% AccFee = 7.3%; +5.8% Central Transdanubia N = 2.9%; -4.3% AccFee = 2.3%; -10.1% Budapest and the Central Danube Region N = 54.3%; -7.5% AccFee = 70.8%; -15.5% Northern N = 2.5%; -4.1% AccFee = 1.7%; -9.6% Northern Great Plain N = 5.6%; -11.9% AccFee = 3.0%; -11.1% Lake Balaton N = 18.0%; -13.5% AccFee = 11.0%; +7.1% Lake Tisza N = 0.8%; -11.6% AccFee = 0.3%; +3.6% Southern Transdanubia N = 2.4%; -6.2% AccFee = 1.6%; +3.9% N = Guest nights, AccFee = Accommodation Fee. Southern Great Plain N = 2.6%; -7.9% AccFee = 2.0%; +2.3% Motivation of International Travellers (1-3 Nights; 4+ Nights) 4+ Nights 1-3 Nights Transfer (8.9%; -) Holiday (10.8%; 33.6%) City break (14.3%; 10.9%) VFR (25.9%; 24.3%) Health/wellness tourism (3.6%; 15.5%) MICE (19.6%; 6.7%) Events (4.4%; 2.5%) Shopping (0.9%; 0.1%) Other tourist motivation (2.2%; 0.9%) Non-tourist motivation (9.4%; 5.5%)
in Incoming 2 Arrivals and Guest Nights at Commercial Accommodation Arrivals Guest Nights /2008 /2008 Austria 259,108 +5.3% 734,195 +6.4% Belgium 46,522-6.1% 144,167-10.3% the Czech Republic 135,715 +22.2% 385,272 +23.7% Croatia 27,714-15.9% 62,147-31.6% Denmark 39,001-11.7% 169,644-18.7% Estonia 3,988-36.1% 9,144-35.9% Finland 42,827 +3.8% 127,176 +6.9% France 138,554 +0.8% 355,875 +6.0% Germany 520,280-7.9% 2,155,746-8.5% Greece 35,849-6.4% 93,787-6.4% Ireland 19,227-30.8% 57,274-31.6% Italy 173,161 +0.1% 463,921 +3.6% Latvia 4,150-38.7% 10,299-9.6% Lithuania 6,327-35.8% 12,252-33.0% Luxembourg 3,011-1.5% 7,486-8.6% the Netherlands 86,927-6.6% 324,521-8.7% Norway 33,018-14.9% 108,534-14.6% Poland 151,674-2.6% 393,422-6.8% Portugal 13,059-5.4% 34,219-3.3% Romania 204,436-16.7% 369,782-14.1% Russia 82,982-8.6% 278,833-11.8% Serbia 29,721-10.9% 59,828-15.8% Slovakia 82,773 +27.6% 182,950 +29.7% Slovenia 21,134-1.6% 40,408-0.9% Spain 113,681-20.2% 290,382-18.6% Sweden 58,359-6.5% 169,936-6.5% Switzerland 52,232 +7.3% 167,393 +6.0% Turkey 22,010-20.8% 50,709-24.6% Ukraine 72,378-1.3% 142,028-13.4% United Kingdom 193,680-24.5% 501,515-20.0% Europe 2,773,368-7.5% 8,122,832-7.3% from which: EU-26 2,381,519-6.5% 7,085,259-5.7% Asia 236,865-2.4% 519,873-2.9% from which: China 38,609 +18.7% 71,469 +13.5% Israel 42,405 +1.4% 136,872 +6.9% Japan 71,124-5.5% 141,170-8.5% Africa 9,925 +9.2% 29,759 +8.0% America 187,101-21.5% 496,724-20.1% from which: Canada 18,403-13.9% 52,405-14.0% USA 140,335-24.0% 368,571-23.2% Australia and the Pacifi c 20,683-24.9% 50,960-21.7% Total 3,227,942-8.2% 9,220,148-7.9%
Incoming 3 in Arrivals and Guest Nights at Hotels Arrivals Guest Nights /2008 /2008 Austria 211,641 +6.9% 559,499 +8.6% Belgium 37,092-4.2% 102,360-4.3% the Czech Republic 105,847 +24.6% 293,254 +26.3% Croatia 24,745-14.2% 51,797-30.0% Denmark 26,294-3.4% 83,940-6.5% Estonia 3,096-37.5% 7,241-34.4% Finland 37,873 +4.8% 112,388 +8.2% France 119,102-1.0% 296,727 +2.2% Germany 410,390-8.4% 1,502,608-8.9% Greece 34,701-5.9% 90,090-4.5% Ireland 17,416-29.6% 50,953-28.0% Italy 154,712-0.4% 413,672 +2.6% Latvia 3,247-30.9% 7,869-2.2% Lithuania 4,523-35.2% 9,035-30.0% Luxembourg 2,815-0.1% 6,720-6.0% the Netherlands 54,469-8.3% 145,935-8.3% Norway 30,425-12.9% 100,447-12.0% Poland 93,603-6.1% 213,971-13.0% Portugal 12,103-4.2% 31,264-3.0% Romania 166,861-16.3% 279,470-15.5% Russia 79,522-6.0% 265,628-9.6% Serbia 26,743-10.1% 53,713-14.6% Slovakia 53,492 +33.0% 112,149 +38.1% Slovenia 17,394-3.3% 32,482-2.0% Spain 109,123-20.4% 278,472-18.9% Sweden 52,009-7.0% 150,603-7.1% Switzerland 45,229 +10.1% 142,388 +9.3% Turkey 20,801-20.5% 47,897-22.9% Ukraine 67,022 +0.6% 129,950-12.3% United Kingdom 178,634-25.1% 459,094-21.0% Europe 2,293,847-7.9% 6,234,613-7.5% from which: EU-26 1,931,911-7.1% 5,287,255-5.9% Asia 230,801-1.9% 501,809-2.1% from which: China 37,666 +21.3% 68,255 +19.0% Israel 41,381 +1.5% 134,070 +7.1% Japan 69,325-5.7% 135,161-9.6% Africa 8,922 +7.0% 25,993 +2.8% America 177,323-20.9% 469,685-19.3% from which: Canada 16,773-11.4% 48,331-11.0% USA 134,989-23.3% 351,661-22.5% Australia and the Pacifi c 17,493-24.1% 43,748-22.1% Total 2,728,386-8.5% 7,275,848-8.1%
in Commerical Accommodation Commercial Accommodation Capacity Units Rooms Beds /2008 (beds) Hotels 884 52,148 118,420 +2.4% 5 star hotels 24 4,681 9,580 +4.5% 4 star hotels 197 18,342 40,273 +12.8% 3 star hotels 473 22,967 53,239-1.0% 2 star hotels 152 4,649 11,497-3.2% 1 star hotels 38 1,509 3,831-25.5% Spa hotels 54 6,746 14,240-2.8% Wellness hotels 90 5,826 13,310 +13.9% Guesthouses 1,158 15,162 39,044 +0.5% Tourist hostels 216 5,644 22,372-4.3% Youth hostels 132 4,908 18,619 +14.7% Bungalows 354 7,163 21,516 +2.0% Camping sites 249 32,763 81,902-6.6% Total 2,993 117,788 301,873-0.3% Commercial Accommodation Gross Revenues Accommodation Food & Beverage (31 July ) Other (incl. Breakfast) Total million HUF Hotels 111,220 45,389 35,790 192,399 5 star hotels 28,987 10,268 7,365 46,619 4 star hotels 48,858 21,276 18,178 88,313 3 star hotels 29,667 12,367 9,733 51,766 2 star hotels 3,221 1,382 475 5,078 1 star hotels 487 97 38 623 Spa hotels 19,050 9,634 9,258 37,942 Wellness hotels 12,951 7,363 5,980 26,294 Guesthouses 9,351 11,436 990 21,777 Tourist hostels 1,236 202 51 1,489 Youth hostels 1,347 114 214 1,675 Bungalows 3,089 820 395 4,304 Camping sites 2,841 150 218 3,210 Total 129,085 58,111 37,657 224,853 Commerical Accommodation Occupancy Rates Hotels 42.7% Guesthouses Tourist & Youth hostels 23.6% 23.1% Bungalows 24.6% Camping sites* 11.9% 0% 10% 20% 30% 40% 50% 60% * Occupancy rate of tent places. Average: 36.7%
Main Products 1 in Budapest Commercial Accommodation Hotels /2008 /2008 Domestic Arrivals (000s) 374-7.2% 307-9.1% Guest nights (000s) 779-10.5% 609-14.9% Average length of stay (nights) 2.1-3.6% 2.0-6.3% International Arrivals (000s) 1,972-9.3% 1,870-9.4% Guest nights (000s) 4,815-7.5% 4,512-8.5% Average length of stay (nights) 2.4 +2.0% 2.4 +1.0% Total Arrivals (000s) 2,346-9.0% 2,177-9.4% Guest nights (000s) 5,593-7.9% 5,122-9.3% Average length of stay (nights) 2.4 +1.1% 2.4 +0.1% 14.2% of commercial accommodation bedplaces are located in Budapest. The capital receives 32.8% of the arrivals and 29.9% of the guest nights at commercial accommodation. Regarding domestic tourism, this means a share of 9.5% of the arrivals, and a share of 8.2% of the guest nights. The international importance of the capital is highlighted by the fact that Budapest has a share of 61.1% of international arrivals, and a share of 52.2% of international guest nights. Due to the popularity of city breaks and business trips, the average length of stay is below the country average. Lake Balaton Commercial Accommodation Hotels /2008 /2008 Domestic Arrivals (000s) 891-3.7% 615-9.4% Guest nights (000s) 2,600-0.6% 1,718-5.8% Average length of stay (nights) 2.9 +3.2% 2.8 +4.0% International Arrivals (000s) 327-9.3% 221-7.2% Guest nights (000s) 1,661-13.5% 1,098-9.7% Average length of stay (nights) 5.1-4.6% 5.0-2.7% Total Arrivals (000s) 1,218-5.3% 836-8.8% Guest nights (000s) 4,261-6.1% 2,816-7.4% Average length of stay (nights) 3.5-0.8% 3.4 +1.6% 25.2% of commercial accommodation bedplaces are located in Lake Balaton tourist region. 17.0% of all the guests spend 22.8% of the guest nights at the lake. Regarding domestic tourism, this means a share of 22.7% of the arrivals, and a share of 27.4% of the guest nights. Lake Balaton is also popular among international visitors: the lake and its surroundings have a share of 10.1% of international arrivals, and a share of 18.0% of international guest nights. Thanks to the popularity of waterbased tourism, the average length of stay is above the country average in the case of inbound tourism, meanwhile among domestic travellers, the region is a popular destination of short trips, as well.
in Main Products 2 Health Spa hotels Wellness hotels /2008 /2008 Domestic Arrivals (000s) 397-13.0% 560 +1.0% Guest nights (000s) 1,179-11.9% 1,243 +2.9% Average length of stay (nights) 3.0 +1.2% 2.2 +1.9% International Arrivals (000s) 285-7.8% 154-4.3% Guest nights (000s) 1,274-6.1% 429-5.0% Average length of stay (nights) 4.5 +1.9% 2.8-0.7% Total Arrivals (000s) 683-10.9% 714-0.2% Guest nights (000s) 2,453-9.0% 1,673 +0.8% Average length of stay (nights) 3.6 +2.1% 2.3 +1.0% Spa and wellness hotels have a share of 9.1% of bedplaces offered by commercial accommodation establishments. 19.5% of the guests arrive at these facilities which means a share of 22.0% of guest nights. 24.4% of domestic arrivals and 25.5% of guest nights are registered in spa and wellness hotels. Health tourism is an important motivation also for international travellers: spa and wellness hotels receive 13.6% of arrivals and 18.5% of guest nights. Meanwhile the share of domestic guest nights is about 50% in spa hotels, in wellness hotels 74.3% of the guest nights is generated by domestic travellers. The average length of stay in spa hotels is above the commercial accommodation average. MICE International Conferences 2008 /2008 Number of international conferences 531 356-33.0% Domestic participants at conferences 27,485 17,143-37.6% International participants at conferences 92,015 64,880-29.5% Average number of participants 225 230 +2.4% Average number of participating nations 9 12 +36.7% Average length of stay (days) 3.9 3.3-15.1% Number of fairs & exhibitions 57 90 +57.9% Number of other events 19,365 15,758-18.6% Source: HNTO Geographical breakdown of conferences: 73.0% Budapest, 27.0% countryside. Venues: Budapest; Szeged, Debrecen (Great Plain); Sopron, Pécs (Transdanubia). The most important themes: medicine, economics. Nationality of meeting planners: 46.4% Hungarian, 8.5% British, 7.7% from the USA. Participating nations (percentage of conferences): 78.7% Hungarian, 59.3% British, 56.6% French, 41.6% from the USA, 37.6% Belgian, 33.5% Czech, 32.1% German, 24.9% Greek. Note: International conferences include events with a minimum of 50 participants and 3 participating countries. Events not fulfilling these criteria are classified as other events.
Travelling Habits of the Hungarian Population 1 in Main Data on Travelling Habits 2006 2008 Share of travellers taking a day trip 72% 63% Share of travellers taking an overnight trip 61% 58% from which: only domestic 62% 58% only abroad 19% 17% domestic and abroad 19% 25% Main destinations Lake Balaton, Budapest and the Central Danube Region, Southern Transdanubia Lake Balaton, Northern, Budapest and the Central Danube Region Average length of trip 4.78 nights 3.42 nights Cost of trip/person/day 3,829 HUF 4,801 HUF Destinations of main holiday Lake Balaton, Northern Great Plain, Budapest and the Central Danube Region Lake Balaton, Northern, Budapest and the Central Danube Region Average length of main holiday 6.36 nights 4.96 nights Cost of main holiday/person/day 4,215 HUF 5,264 HUF Source: HNTO Breakdown of Travellers by Destination (2008) Day trip Overnight trip 0% 20% 40% 60% 80% 100% Domestic Abroad Domestic & Abroad Source: HNTO The main destinations of the day trips are: Northern (25.2%), Southern Great Plain (19.3%), Budapest and the Central Danube Region (16.3%), and Northern Great Plain (13.6%). The main destinations of the overnight trips are: the Lake Balaton (25.0%), Northern (19.4%) and the Budapest and the Central Danube Region (16.6%). 35.6% of the day trips, and 52.4% of the overnight trips were taken in the summer period, namely between June and August. Means of Transport Overnight Trips (2008) Car 68.6% Train 16.1% Scheduled bus 12.1% Charter bus 2.5% Other 0.7% Source: HNTO Day trip = a one-day trip without an overnight stay, when a member of the household spends less than a day in another settlement, and his/her purpose is not to work or to study. Overnight trip = a trip when a member of the household spends at least one night away from his/her place of residence, his/her purpose is not to work or to study, and the period spent away from home does not exceed one year. Main holiday = the major travel of the household in the given period which involves at least two members of the household (unless it is a single household).
in Travelling Habits of the Hungarian Population 2 Influencing Factors of Decision-making of Domestic Travellers (2008) Invitation from friends & relatives Experience of former visit Recommendation from friends & relatives Internet Advertising Brochure Press Television Travel agency Radio Travel fair Information office (Tourinform) Don t know Other 60% 40% 20% 0% 20% 40% 60% Day Trip Overnight Trip Accommodation Used by Domestic Travellers (2008) Source: HNTO Information Sources of Domestic Travellers (2008) Day Trip Overnight Trip Information from friends & relatives 60.5% 63.5% Internet sites 60.6% 56.9% Brochures 42.9% 47.7% Travel books 28.1% 34.6% Maps 21.6% 29.5% Local people 11.9% 23.3% Television 21.8% 16.4% Internet forum, blog 15.2% 15.8% Travel agency 7.4% 14.5% Press 13.9% 11.2% Information office (Tourinform) 7.1% 7.0% Travel fair 5.3% 4.5% Radio 8.3% 3.3% Other 12.0% 9.1% Source: HNTO Private (free of charge) 46.4% Second home 15.1% Hotel 8.8% Private (paid) 8.0% Apartment 5.1% Guesthouse 4.3% Camping sites 3.5% Company resort 2.8% Youth hostel 1.8% Other 1.8% Source: HNTO
Main Marketing Activities of the Hungarian National Tourist Office in in 1,930 marketing activities fulfilled by HNTO and its partners Hundreds of media reports and announcements, study tours, news worth of 100 million HUF in. Campaign in the neighbouring and nearby countries: Austria, the Czech Republic, Poland, Romania, Slovakia, Ukraine. 22 domestic and 85 international fairs and exhibitions. 265 study tours, 574 journalists, TV crews with 155 members, 1,167 travel trade professionals, news worth of 4 billion HUF abroad. Budapest Winter Invitation 2008/ campaign: more than 60 hotels & other service providers, 53,000 guest nights. 54 websites in 30 countries, in 25 languages, 26,000 service providers in the National Database (NETA). Conference Ambassador Programme: 8 winners. Brochures: 5.5 million copies distributed in, 1.6 million copies distributed abroad. Sport Ambassador Programme: 4 winners. Year of Cultural Haydn s Year events. Cultural Heritage Days. Home Away From Home Weekend. 1,300 billboards and city lights. WineWednesday Promotion Day. Open Cellars Day: 150 wine cellars. Day of Monuments: 200 national monuments. Pigging out Thursday: 1,294 restaurants, 230,000 guests. The Hungarian City of Culture: Balatonfüred and Szombathely. Visitor Friendly Museum of the Year, winners: Museum Village of Sóstó (Nyíregyháza-Sóstó), River Danube Museum (Esztergom), Watermill (Orfű). Buildings Inside and Outside free guided tours by architects. 3,000 photos at the Year of Festivals Photo Competition. 5 special edition of Exit programme magazine. Goose Feast on St. Martin s Day. Wall calendar with 200 events. Hungarian Festival Round Tour. New actions Golf Exhibition. Balaton BikeFest. Equal Opportunity Day at the Lake Tisza. Busó Festivities at Mohács, masked end of winter carnival. Budapest Summer Adventure: campaign abroad with more than 50 partners. Distribution of brochures at the MOL gas stations. Social Media: YouTube, Facebook, Twitter. Night of Beaches. For further information please visit: www.hungary.com
in Representatives of HNTO abroad AUSTRIA info@ungarn-tourismus.at www.ungarn-tourismus.at BENELUX htbrussels@skynet.be www.visithongrie.be; www.visithongarije.be www.hongaarsverkeersbureau.nl CHINA xiongyali@xiongyali.cn www.xiongyali.cn the CZECH REPUBLIC info@madarsko.cz www.madarsko.cz DENMARK htcopenhagen@mail.dk www.ungarn.dk FRANCE hongrie@hongrietourisme.com www.hongrietourisme.com GERMANY info@ungarn-tourismus.de www.ungarn-tourismus.de ISRAEL markovitz@mtrt.com www.hungaria.org.il ITALY info@tourismoungherese.it www.tourismoungherese.it JAPAN info@hungarytabi.jp www.hungarytabi.jp POLAND info@wegry.info.pl hirling@wegry.info.pl www.wegry.info.pl ROMANIA htcluj@mtrt.com www.hungarytourism.ro RUSSIA htmoscow@vengria.ru www.hungary.ru; www.vengria.ru SLOVAKIA info@madarsko.sk www.hungarytourism.sk; www.madarsko.sk SPAIN hungria@hungriaturismo.com www.hungriaturismo.com SWEDEN htstockholm@mtrt.se www.ungernturism.org; www.ungarnturisme.com UKRAINE htkiev@hungarytourism.hu www.ugor.com.ua UNITED KINGDOM & IRELAND info@gotohungary.co.uk www.gotohungary.co.uk UNITED STATES OF AMERICA info@gotohungary.com www.gotohungary.com Terms used in the publication Commercial Accommodation: according to the IKIM order 45/1998 (VI.24.) modified by GKM order 54/2003 (VIII.29.), licensed accommodation facilities built for commercial purposes (hotels, guesthouses, tourist hostels, youth hostels, bungalows, and camping sites). Private Accommodation: according to the Statutory order 110/1997 (VI.25.), private flats, second homes and other buildings or parts of them rented for tourism purposes. The publication is based on fi nal data of the Hungarian Central Statistical Offi ce. Hereby we would like to thank HCSO for its contribution. Hungarian National Tourist Offi ce As the national tourism marketing organisation, HNTO s main objective is promoting s tourism attractions and services to increase the receipts from incoming and domestic tourism. Imprint Free copy Published by the Hungarian National Tourist Office H-1115 Budapest, Bartók Béla út 105-113. Design: VIVA Media Holding Printed by Pauker Nyomdaipari Kft. For more information please visit www.hungary.com > Market Intelligence