Swiss Tourism in Figures

Swiss Tourism in Figures

2 Contents Legal bases 3 Tourist regions 5 Tourism an important sector of the economy 6 Jobs and employees 11 Mobility in Switzerland 13 Accommodation sector 15 Hotels 16 Supplementary accommodation 24 Hotel and catering industry 28 Outgoing 33 Transport 34 Sports 39 Formal education 40 International 42 Quality promotion 44 Tourism associations and institutes 47 Edited by u Swiss Tourism Federation (STF) u Swiss Federal Statistical Office (SFSO) u GastroSuisse u hotelleriesuisse u Switzerland Tourism (ST) u Swiss Cableways u Public Transport Association The data in this publication is the latest available. The publication is also available on www.swisstourfed.ch. Artwork: Front page: info-werkstatt, Bern Content: Desk Design, Hinterkappelen Photos: Boris Baldinger, www.boris-baldinger.com Print: Länggass Druck AG, 3012 Bern Supported by the State Secretariat for Economic Affairs SECO Bern, July 2009

Legal bases 3 Legal bases of the Federal Government National Promotion of Tourism: Bundesgesetz vom 21. Dezember 1955 über die Schweizerische Verkehrszentrale, ab 1995 Schweiz Tourismus (SR 935.21) Promotion of Innovation and Cooperation: Bundesgesetz vom 10. Oktober 1997 über die Förderung von Innovation und Zusammenarbeit im Tourismus (SR 935.22) Promotion of the Lodging Industry: Bundesgesetz vom 20. Juni 2003 über die Förderung der Beherbergungswirtschaft (SR 935.12) Regional Policy: Bundesgesetz vom 6. Oktober 2006 über die Regionalpolitik (Stand 1. Januar 2008); (SR 901.0) Gambling Facilities: Bundesgesetz vom 18. Dezember 1998 über Glücksspiele und Spielbanken (Spielbankengesetz, SBG) (SR 935.52) Exclusive VAT Tariff for Lodging Services: Bundesgesetz vom 2. September 1999 über die Mehrwertsteuer (Mehrwertsteuergesetz, MWSTG) (SR 641.20) Tourism Statistics: Verordnung vom 30. Juni 1993 über die Durchführung von statistischen Erhebungen des Bundes (SR 431.012.1) Natural Parks: Bundesgesetz über den Natur- und Heimatschutz (NHG), vom 1. Juli 1966 (SR 451) Cablecars: Bundesgesetz vom 23. Juni 2006 über Seilbahnen zur Personenbeförderung (Seilbahngesetz, SebG) (SR 743.01) Source: www.admin.ch For your information The annual figures in the last edition were in reference to the publication year of the brochure and not the year s statistics i.e. the 2008 edition refers to the data collection from the year 2007. This has often been misleading in the past. Newly, annual figures on the title page refer to the respective year s statistics. It is for this reason that the title of this edition is:.

Legal bases 4 Overview of tourism laws of the Swiss cantons Canton Internet Law Aargau www.ag.ch No tourism law Appenzell Innerrhoden www.ai.ch Tourismusförderungsgesetz vom 25. April 1999 Appenzell Ausserrhoden www.ar.ch Tourismusgesetz vom 22. September 2003 Basel-Land www.bl.ch Tourismusgesetz vom 19. Juni 2003 Basel-Stadt www.bs.ch Standortförderungsgesetz vom 29. Juni 2006 Bern www.be.ch Tourismusentwicklungsgesetz vom 20. Juni 2005 Fribourg www.fr.ch Tourismusgesetz vom 13. Oktober 2005 Geneva www.ge.ch Tourismusgesetz vom 24. Juni 1993 Glarus www.gl.ch Tourismusentwicklungsgesetz vom 6. Mai 2007 Graubünden www.gr.ch Wirtschaftsentwicklungsgesetz vom 11. Februar 2004 Jura www.ju.ch Tourismusgesetz vom 31. Mai 1990 Lucerne www.lu.ch Tourismusgesetz vom 30. Januar 1996 Neuchâtel www.ne.ch Tourismusgesetz vom 25. Juni 1986 Nidwalden www.nw.ch Fremdenverkehrsgesetz vom 25. April 1971 Obwalden www.ow.ch Tourismusgesetz vom 8. Juni 1997 St. Gallen www.sg.ch Tourismusgesetz vom 26. November 1995 Schaffhausen www.sh.ch Gesetz über Beiträge an die kantonale Tourismusorganisation vom 16. Juni 2008 Solothurn www.so.ch No tourism law Schwyz www.sz.ch Gesetz über die Wirtschaftsförderung vom 27. November 1986 Thurgau www.tg.ch Gesetz über Massnahmen gegen die Arbeitslosigkeit und zur Standortförderung vom 1. Januar 2006 Ticino www.ti.ch Tourismusgesetz vom 30. November 1998 Uri www.ur.ch Verordnung vom 4. April 2004 über die Förderung des Tourismus Vaud www.vd.ch Gesetz zur Förderung der wirtschaftlichen Entwicklung vom 12. Juni 2007 Valais www.vs.ch Gesetz über den Tourismus vom 9. Februar 1996 Zug www.zg.ch Tourismusgesetz vom 27. März 2003 Zurich www.zh.ch No tourism law

Tourist regions 5 8 7 9 6 4 10 5 3 2 1 13 12 11 0 25 50 km Swiss Federal Statistical Office As of 2006 1 Graubünden: Canton of Graubünden 2 Eastern Switzerland: Canton of Glarus, Canton of Schaffhausen, Canton of St. Gallen, excluding parts of the See-Gaster district, Canton of Thurgau, Canton of Appenzell-Innerrhoden and Canton of Appenzell- Ausserrhoden 3 Zurich Region: Canton of Zurich, Canton of Aargau: districts of Baden, parts of the Bremgarten and Zurzach districts, Canton of Schwyz: districts Höfe and March, Canton of St. Gallen: parts of the See- Gaster 4 Basel Region: Canton of Basel-Stadt and of Basel-Land, Canton Solothurn: districts Dorneck and Thierstein, Canton Aargau: the Laufenburg and Rheinfelden districts, parts of Zurzach 5 Central Switzerland: Cantons of Lucerne, Uri, Schwyz, excluding the March and Höfe district, Canton of Aargau: the Kulm and Muri districts, parts of Lenzburg district, Cantons of Obwalden, Nidwalden and Zug 6 Schweizer Mittelland: the Bernese districts of Aarberg, Aarwangen, Bern, Biel, Büren, Burgdorf, Cerlier, Fraubrunnen, Konolfingen, Laupen, Nidau, Schwarzenburg, Seftigen, Signau, Trachselwald and Wangen; in the Canton of Solothurn the districts Gäu, Tal, Bucheggberg, Gösgen, Wasseramt, Lebern, Olten and Solothurn, in the Canton of Aargau the districts Aarau, Brugg, Zofingen, parts of the Bremgarten and Lenzburg districts 7 Neuchâtel/Jura/Jura Bernois: Cantons of Neuchâtel, Jura and the Bernese districts Courtelary, Moutier and La Neuveville 8 Lake Geneva Region (Vaud): Canton of Vaud 9 Fribourg Region: Canton of Fribourg 10 Bernese Oberland: districts of Frutigen, Interlaken, Niedersimmental, Oberhasli, Saanen and Thun 11 Ticino: Canton of Ticino 12 Valais: Canton of Valais 13 Geneva: Canton of Geneva

Tourism an important sector of the economy 6 Tourism generates income Domestic and international tourism are important factors in the Swiss economy. Of a total revenue of CHF 30,4 billion in 2005, 18,4 billion (or 61 %) came from domestic tourism. Expenditure by foreign visitors in Switzerland added some CHF 12 billion. Tourism an invisible export The expenditure of foreign guests in Switzerland has the same effect on the Swiss balance of payments as the export of goods and services. More than 5 % of Switzerland s export revenue come from tourism. 1 Export revenue by industry 2 1. Metal and machine industry 2. Chemical industry 3. Watchmaking industry 4. Tourism (Tourism Balance of Payments) 5. Textile industry 2004 2005 2006 2007 2008 in billion CHF 55,2 58,3 65,0 72,5 74,0 49,6 54,8 63,0 68,8 71,9 11,2 12,4 13,7 16,0 17,0 11,9 12,5 13,5 14,6 15,6 4,2 4,2 4,4 4,6 4,5 1 The figures in the table above are based on the Tourism Balance of Payments. For system-related reasons, however, they differ slightly from the values in the Tourism Satellite Account. The Tourism Balance of Payments, for instance, also reports expenditure by foreign cross-border commuters and short-stay residents, foreign students at Swiss private schools and foreign students at Swiss colleges and universities, which are not included in the Tourism Satellite Account. On the other hand, the Tourism Balance of Payments does not include purchases of tickets (air travel and international rail tickets) from Swiss transportation enterprises made by foreign visitors abroad. 2 Excluding labour and property income from abroad Source: Swiss Federal Statistical Office

Tourism an important sector of the economy 7 Travel with overnight stays is a principal source of income The Tourism Balance of Payments provides information about our country s income from foreign travel. On the assets side, it reports Switzerland s income from travel by foreign visitors in Switzerland, and on the liabilities side, it shows expenditure by the resident Swiss population while abroad. (For system-related reasons, the figures in the Tourism Balance of Payments differ slightly from the values in the Tourism Satellite Account. See the footnote 1 on the previous page regarding this point.) The Tourism Balance of Payments is based on numerous data sources including surveys of visitors and households as well as accommodation statistics. Tourism Balance of Payments Revenue/Expenditure Revenue from Expenditure of Swiss foreign tourists tourists abroad Tourism, including overnight stays Visitors staying in lodging facilities and with relatives Educational & medical stays Excursionists, transit visitors, other tourism Consumption expenditure of border-zone inhabitants including short-term residents (<4 months) Total 1 revised figures 2 provisional figures Source: Swiss Federal Statistical Office in billion CHF in billion CHF 2006 2007 1 2008 2 2006 2007 1 2008 2 8,9 9,9 10,6 9,0 9,6 9,4 6,9 7,7 8,3 2,0 2,2 2,3 3,0 3,1 3,2 2,5 2,4 2,5 1,6 1,7 1,7 13,5 14,6 15,6 11,6 12,1 11,8

Tourism an important sector of the economy 8 Tourism plays a key part in the Swiss economy Tourism is an important sector of the Swiss economy. Income totaling CHF 30,4 billion was directly attributable to tourism in 2005. Due to the heterogeneous nature of tourism production, it was until recently virtually impossible to measure the various economic effects of tourism. The Tourism Satellite Account closes this gap by supplying important information about the role played by tourism in Switzerland s economic life. The Account deals with key aspects such as tourism s contributions to added value and to employment in the overall economy, and it also provides information about the economic weighting of the different categories of visitors. Following the first pilot project which dealt with 1998, a Tourism Satellite Account for 2001 and 2005 was published by the Swiss Federal Statistics Office in November 2008. There are plans to compile a Tourism Satellite Account at regular intervals in the future.

Tourism an important sector of the economy 9 Tourist demand is spread over numerous products In 2005, accommodation accounted for 18 % of total tourist consumer spending; meals and catering in restaurants and hotels accounted for 14 %, and transport services for 18 %. The remainder was spent on various other goods and services. Tourism consumption by product 2005 Non-tourism-specific products 24 % Accommodation services 18 % Tourism-connected products 14 % Miscellaneous tourism services 1 % Recreation and other entertainment services 3 % Cultural services 1 % Food and beverage serving services Passenger transport services Travel agency, tour operator and tourist guide services 14 % 18 % 7 % Foreign tourist accounted for 39 % of tourist expenditure in 2005 Direct tourist demand in million CHF % Visitors making overnight stays (foreign visitors) 9 179 30 Visitors making overnight stays (domestic visitors) 9 891 32 Same-day visitors (foreign visitors) 2 847 9 Same-day visitors (domestic visitors) 7 066 23 Business tourism (domestic visitors) 1 464 5 Direct tourist demand, 2005 total 30 448 100 Source: Tourism Satellite Account for Switzerland, 2001 and 2005, Swiss Federal Statistical Office

Tourism an important sector of the economy 10 The hotel and restaurant sector accounts for a large share of added value from tourism The production of accommodation and catering services makes a disproportionately high contribution toward total added value from tourism, with respectively 25 % and 17 %. By contrast, the production of transportation services falls below the average for added value intensity, due to extensive mechanisation in the transport industries. Gross value added by tourism by product 2005 Non-tourism-specific products 3 % Tourism-connected products 23 % Accommodation services 25 % Miscellaneous tourism services 2 % Recreation and other entertainment services 3 % Cultural services 1 % Travel agency, tour operator and tourist guide services 10 % Food and beverage serving services Passenger transport services 17 % 16 % Source: Tourism Satellite Account for Switzerland, 2001 and 2005, Swiss Federal Statistical Office

Jobs and employees 11 Tourism creates jobs Tourism is an important employer. In 2005, tourism accounted for 4,4 % of employment in the overall economy (in terms of full-time equivalents). This percentage is considerably higher in mountain regions than in the urban agglomerations. The Tourism Satellite Account 1 supplies accurate information on the number of individuals directly employed in tourism. Tourism generated employment equivalent to more than 138 000 fulltime jobs in 2005 Non-tourism-specific products 2 % Tourism-connected products Miscellaneous tourism services 24 % 1 % Recreation and other entertainment services 2 % Cultural services 1 % Travel agency, tour operator and tourist guide services 9 % Passenger transport services 11 % Accommodation services Food and beverage serving services 24 % 26 % 1 The Tourism Satellite Account only records tourism-related employment of the different industries. For this reason the recorded data on page 12 do not coincide with those of the Tourism Satellite Account. Source: Tourism Satellite Account for Switzerland, 2001 and 2005, Swiss Federal Statistical Office

Jobs and employees 12 Service industry Full-time equivalents according to economic sectors (in 1000, annual average) Total Men Women 2003 2004 2005 2006 2007 2008 2 166,2 2 177,0 2 180,1 2 206,2 2 265,6 2 333,9 1 201,0 1 202,0 1 204,6 1 209,9 1 234,2 1 261,4 965,1 974,9 975,5 996,3 1031,4 1 072,5 Hospitality industry Land transport, transport via pipelines Transportation by boat Transportation by air Part-time employment in transportation; travel agencies Total Men Women Total Men Women Total Men Women Total Men Women Total Men Women 182,9 180,9 177,3 176,9 181,3 187,3 90,4 87,8 84,8 83,6 85,6 89,5 92,5 93,2 92,5 93,4 95,7 97,8 85,5 85,8 88,1 89,1 90,8 93,1 75,6 75,7 77,4 77,8 79,7 81,0 9,9 10,1 10,6 11,3 11,1 12,1 2,5 2,5 2,4 2,4 2,4 2,6 1,9 1,8 1,7 1,7 1,7 1,9 0,6 0,7 0,7 0,7 0,7 0,7 9,9 8,6 7,3 7,0 7,6 8,3 5,4 4,8 4,2 4,0 4,2 4,6 4,5 3,7 3,1 3,1 3,4 3,8 51,4 53,4 53,4 52,6 53,8 55,5 33,3 34,9 35,0 35,0 35,4 36,0 18,1 18,5 18,3 17,6 18,4 19,5 Full-time employees (90% and over) Of which men Of which women Part-time employees I (50-89%) Part-time employees II (<50%) Total number of employees (overall) Of which men Of which women Employment statistics: hotel and catering industry (in 1000) 2007 2008 2008 2008 2008 4th quarter 1st quarter 2nd quarter 3rd quarter 4th quarter 150,7 151,2 152,3 153,0 153,8 79,7 81,0 80,1 81,2 82,8 71,0 70,2 72,2 71,8 71,0 34,7 35,3 37,0 38,4 36,6 46,0 46,2 48,6 43,1 43,9 231,4 232,7 237,8 234,6 234,3 99,2 100,4 100,9 102,3 102,2 132,2 132,3 137,0 132,2 132,1 Source: Employment statistic, Swiss Federal Statistical Office

Mobility in Switzerland 13 Travel with overnight stays Frequency, duration, distance Journeys with one or more overnight stays are on average the longest trips and hence account for a significant share of annual mobility. Distance figures are based on round trips and distances at the destination. The total distance amounts to approximately 4600 kilometres per person and year. 55 % of those surveyed have taken at least one trip with an overnight stay over the past four months. This corresponds to an average of 2,7 journeys per year, with approximately one in nine as a business trip. Senior citizens take significantly fewer trips with overnight stays than the rest of the population. People in the 26 45 year age bracket cover the longest distances. Income as a key factor is even stronger for journeys with overnight stays than for day trips. For example, the group with a monthly income of between CHF 8000 and 12 000 CHF travels about twice as much and almost three times as far as those with incomes below CHF 4000. Age 6 17 years 18 25 years 26 45 years 46 65 years 66 and over Gender Men Women Household income Up to CHF 4 000 CHF 4 001 8 000 CHF 8 001 12 000 Over CHF 12 000 Spacial structure (residential community) Suburban core community Other suburban community Isolated town Rural community Total Source: Microcensus 2005, Swiss Federal Statistical Office Number of Thereof business Total distance At least one journey journeys trips (in %) per year (km) over the past per year four months (share in %) 2,9 0,2 3 775 61,2 2,6 3,6 4 576 54,8 3,3 17,1 5 857 60,4 2,6 13,7 4 919 55,5 1,5 0,7 2 475 35,3 2,8 16,2 5 013 57,1 2,5 4,7 4 267 52,4 1,6 3,5 2 362 36,3 2,6 7,4 4 097 55,7 3,6 11,9 6 778 69,8 4,4 24,2 8 758 73,6 2,9 11,3 4 881 56,0 2,8 10,7 5 389 57,1 1,4 12,3 1 811 34,5 2,4 10,2 3 105 49,8 2,7 10,7 4 639 54,8

Mobility in Switzerland 14 Objectives, purposes and choice of transport Around half of all journeys with overnight stays are spent abroad. Naturally, this share is higher for business trips as longer domestic business trips often do not require an overnight stay. Among domestic destinations the classic holiday regions are most popular, namely Eastern Switzerland (with Graubünden), Schweizer Mittelland (including Bern and others) and the Lake Geneva Region (including Valais). However, Ticino and Central Switzerland are also often chosen as destinations, given the fact that these regions are notably smaller than the other major regions. Lake Geneva Region (incl. Valais) Schweizer Mittelland (incl. Bern) Northwestern Switzerland Zurich Region Eastern Switzerland (incl. Graubünden) Central Switzerland Ticino Foreign countries Switzerland Destination by travel purpose (in per cent) Leisure Business Other Total Share of population major regions 10,6 7,1 10,2 10,2 18,4 10,5 7,9 10,3 10,2 22,8 2,2 3,1 1,6 2,2 13,7 3,1 6,2 2,3 3,4 17,0 12,6 9,2 18,8 12,8 14,3 4,5 4,7 6,7 4,7 9,5 5,8 5,0 2,8 5,4 4,3 50,7 56,8 47,3 51,0 49,3 43,2 52,7 49,0 100,0 Reasons for choice of transport (in per cent, multiple answers possible) Main means of transport Aeroplane On foot/ Motorised Public Other Lack of alternatives Travel time Costs Perceived safety Pleasure Higher reliability Luggage, bulky items by bycicle privat transport transport 57,1 24,8 43,4 41,6 36,2 88,2 20,2 68,7 44,6 43,7 32,1 15,4 29,4 36,7 35,7 21,7 5,0 16,5 36,9 32,2 47,5 69,3 48,6 65,2 70,7 33,9 15,0 36,1 37,7 38,1 30,3 11,8 71,2 23,5 50,4 Source: Microcensus 2005 on Travel Behaviour, Swiss Federal Statistical Office

Accommodation sector 15 Overview of the accommodation sector Swiss tourism statistics break accommodation options down into hotel accommodation, health establishments and supplementary accommodation. Hotel accommodation Hotels, boarding houses, guesthouses, motels Health establishments Sanatoria which are not subsidised by the canton and convalescent homes with medical management or support, Alpine health establishments, altitude clinics, rheumatic clinics, public spas Supplementary accommodation Private rooms (vacation homes and apartments): These are properties which are offered for rental to third parties. They exclude properties which are solely occupied by the owners or long-term tenants, or their family members. Camp and caravan sites: Demarcated sites which are accessible to everyone for the temporary parking of caravans and motor homes in which they travel, and for the temporary erection of tents. One parking place is equivalent to three sleeping places on average (Ticino: four). Group accommodation: Dormitories for tourists and groups, club and association houses, mountain refuges and huts. Youth hostels: Switzerland s official youth hostels. Agrotourism: Agritourism or Farm Holidays refers to tourist offers in the country which, generally speaking, are organised by farmers themselves and represent an additional source of income. The three most popular offers in Switzerland are: Holidays on the Farm, Sleep on Straw and Rural-Tourism. Bed & Breakfast: Bed & Breakfast stands for all kinds of accommodation where host families offer a bed and a breakfast. Accommodation statistics (HESTA) for hotels and health establishments replace the statistics for hotels and health establishments which date back to 1934 but which were discontinued in 2003 due to budget restrictions. In methodological terms, these figures cannot be compared to the old statistics; HESTA has been in operation since 1st January 2005.

Hotels 16 Hotels and health establishments In 2008, the number of overnight stays in Swiss hotels was 37,3 million (+2,7 % as compared to the prior year). This is the best result since 1990. Arrivals totaled 16 million (+2,3 %), with an average stay of 2,3 nights. Foreign visitors spent an average of 2,5 nights and Swiss guests stayed an average of 2,1 nights after their arrival at a hotel or spa resort. These figures are not noticeably different from those of the previous year. In 2008, the increase in overnight stays by Swiss visitors was 2,4 % as compared to 2007, reaching a figure of 15,8 million. Foreign visitors spent 2,8 % more nights in hotels in Switzerland, corresponding to a total of 21,5 million or 57,6 % of total demand. With 6,3 million overnight stays German visitors posted the highest demand from a foreign country (+3,8 %), followed by the United Kingdom with 2,3 million overnight stays (+0,3 %), the United States with 1,5 million ( 8,8 %) and France with 1.4 million (+5,2 %). The most-visited tourist region was Graubünden with 6,2 million overnight stays (+6,3 % as compared to 2007), followed by the Zurich tourist region with 4,7 million (+0,9 %) and the Valais tourist region with 4,6 million (+3,7 %) overnight stays. In relative terms, the largest increase was posted by the Basel tourist region where the figure rose by 6,9 % to a total of 1,4 million overnight stays. Development of overnight stays in 2008 Change in per cent compared to the same period in 2007 January February March April May June July August September October November December Entire year Total Foreigners Swiss 7,8 7,4 8,2 10,3 10,2 10,4 8,8 15,1 0,1 6,9 8,8 4,2 11,3 11,4 11,1 2,5 0,9 5,1 3,3 2,9 4,0 3,9 2,0 7,0 0,7 2,2 1,1 2,4 1,2 3,6 6,7 8,4 4,6 1,1 0,3 2,3 2,7 2,8 2,4 Source: Swiss Federal Statistical Office

Hotels 17 Overnight stays by country of residence of visitors (in million, rounded values) Country of residence of visitors Year 2008 Winter 07/ 08 Summer 08 Switzerland 15,8 7,1 8,7 Foreign countries 21,5 9,8 11,8 Total 37,3 16,8 20,6 Foreign countries by country of residence Germany United Kingdom 1 France Italy Netherlands Belgium Nordic countries 2 Russia Spain Austria Other countries Europe Europe total (excl. Switzerland) United States Canada Brazil Other countries America America total Japan China (incl. Hong Kong) Korea Israel India Other countries Asia Asia total Africa Australia, Oceania Other overseas countries 1 Great Britain and Northern Ireland 2 Denmark, Finland, Norway, Sweden, Iceland (from 1st January 1994) Source: Swiss Federal Statistical Office 6,3 2,9 3,4 2,3 1,2 1,1 1,4 0,7 0,7 1,2 0,6 0,6 1,1 0,5 0,6 0,8 0,4 0,4 0,6 0,3 0,3 0,5 0,3 0,2 0,5 0,2 0,3 0,4 0,2 0,2 1,6 0,8 0,8 16,6 8,0 8,7 1,5 0,6 1,0 0,2 0,1 0,1 0,2 0,1 0,1 0,2 0,1 0,1 2,1 0,8 1,3 0,5 0,1 0,4 0,3 0,1 0,2 0,1 0,1 0,1 0,2 0,1 0,1 0,3 0,1 0,2 0,9 0,3 0,6 2,3 0,8 1,5 0,3 0,1 0,2 0,3 0,1 0,2 0,6 0,2 0,3

Hotels 18 Hotel industry: capacity, overnight stays and occupancy rate cantons 2008 Cantons Capacity 1 Overnight stays in million Occupancy rate in % 2 Graubünden Bern Valais Zurich Geneva Ticino Vaud Lucerne St. Gallen Basel-Stadt Aargau Schwyz Obwalden Fribourg Thurgau Solothurn Zug Uri Basel-Land Neuchâtel Nidwalden Appenzell-Innerrhoden Appenzell-Ausserrhoden Glarus Schaffhausen Jura Switzerland Rooms Beds Swiss Foreigners Total Rooms Beds 19 003 38 124 3,1 3,1 6,2 57,6 49,0 17 582 34 469 2,3 2,8 5,1 52,1 43,3 14 349 29 087 2,1 2,5 4,6 54,3 47,0 12 520 21 118 1,1 3,1 4,2 67,3 54,4 9 093 14 668 0,6 2,3 2,9 66,4 53,9 9 273 17 935 1,4 1,2 2,7 49,0 42,2 9 150 17 230 0,9 1,7 2,6 55,5 44,0 5 717 10 962 0,6 1,1 1,8 55,4 45,1 4 994 9 123 0,6 0,5 1,1 43,2 34,1 3 414 5 390 0,3 0,7 1,0 64,9 51,8 3 239 5 344 0,4 0,4 0,7 48,1 38,2 2 446 4 660 0,4 0,3 0,7 46,3 41,1 2 200 4 239 0,3 0,4 0,7 51,6 44,0 1 983 4 044 0,2 0,2 0,4 37,9 28,4 1 878 3 316 0,2 0,2 0,4 43,9 34,5 1 657 2 964 0,2 0,2 0,4 46,9 35,4 966 1 531 0,1 0,1 0,3 62,7 49,6 1 367 2 775 0,1 0,2 0,3 35,9 28,2 1 186 2 193 0,1 0,1 0,2 43,2 31,0 1 240 2 505 0,1 0,1 0,2 37,8 27,2 945 1 979 0,1 0,1 0,2 41,6 32,7 598 1 714 0,1 0,0 0,2 46,3 30,2 1 012 1 732 0,1 0,0 0,2 33,1 26,9 767 1 640 0,1 0,0 0,1 33,4 26,3 609 1 151 0,1 0,1 0,1 44,1 32,9 736 1 453 0,1 0,0 0,1 20,4 16,4 127 923 241 345 15,8 21,5 37,3 54,4 44,5 Sorted by overnight stays 2008 in decreasing order 1 Monthly weighted and only open establishments (available rooms and beds) 2 Number of recorded overnight stays in per cent of the total monthly net capacity Source: Swiss Federal Statistical Office

Hotels 19 Tourist regions 2008 Tourist regions Capacity 1 Overnight stays in million Occupancy rate in % 2 Graubünden Zurich Region Valais Bernese Oberland Central Switzerland Geneva Ticino Lake Geneva Region (Vaud) Eastern Switzerland Schweizer Mittelland Basel Region Fribourg Region Neuchâtel/ Jura/ Jura bernois Switzerland Rooms Beds Swiss Foreigners Total Rooms Beds 19 003 38 124 3,1 3,1 6,2 57,6 49,0 14 521 24 555 1,4 3,3 4,7 65,0 52,4 14 349 29 087 2,1 2,5 4,6 54,3 47,0 12 420 25 202 1,7 2,2 3,9 53,4 45,4 13 487 25 897 1,6 2,2 3,8 50,5 41,6 9 093 14 668 0,6 2,3 2,9 66,4 53,9 9 273 17 935 1,4 1,2 2,7 49,0 42,2 9 150 17 230 0,9 1,7 2,6 55,5 44,0 9 601 18 153 1,3 0,8 2,0 41,5 32,4 7 433 13 080 0,9 0,9 1,8 50,8 39,1 5 236 8 659 0,5 0,9 1,4 56,9 43,8 1 983 4 044 0,2 0,2 0,4 37,9 28,4 2 374 4 711 0,2 0,2 0,4 29,9 22,3 127 923 241 345 15,8 21,5 37,3 54,4 44,5 Top destinations in 2008 Destinations 3 Capacity 1 Overnight stays in million Occupancy rate in % 2 Zurich Geneva Zermatt Lucerne Basel Davos St. Moritz Lausanne Bern Interlaken Lugano Arosa Grindelwald Lauterbrunnen Switzerland Rooms Beds Swiss Foreigners Total Rooms Beds 6 962 11 675 0,5 2,1 2,6 73,6 60,8 6 391 10 333 0,3 1,7 2,0 67,3 54,3 3 065 5 881 0,5 0,9 1,3 72,7 67,4 2 897 5 499 0,3 0,8 1,1 65,1 53,9 3 310 5 208 0,3 0,7 1,0 66,2 52,9 2 782 5 261 0,4 0,6 0,9 61,9 53,4 2 307 4 288 0,3 0,6 0,9 68,6 61,3 2 117 3 753 0,2 0,5 0,7 68,7 52,5 1 952 3 379 0,3 0,4 0,7 67,7 54,2 1 592 3 030 0,2 0,5 0,6 66,1 59,4 1 662 3 036 0,2 0,4 0,6 59,2 52,9 1 534 2 838 0,3 0,2 0,5 60,7 57,6 1 389 2 923 0,1 0,4 0,5 62,4 52,9 1 448 2 974 0,1 0,4 0,5 60,7 55,3 127 923 241 345 15,8 21,5 37,3 54,4 44,5

Hotels 20 Capacity in hotels and health spas Year Surveyed Surveyed Surveyed Open Available Available Establishments Rooms Beds Establishments Rooms Beds 2003 5 691 143 148 263 024 2005 5 836 143 796 274 035 4 970 127 409 239 150 2006 5 693 142 514 271 591 4 967 127 527 240 429 2007 5 635 141 596 270 146 4 954 127 710 241 019 2008 5 582 141 680 270 487 4 924 127 923 241 345 Star rating system 2008 Category Open Available Available Occupancy Occupancy RevPAR 4 Establishments Rooms Beds rate in % 2 rate in % 2 1 star 2 stars 3 stars 4 stars 5 stars No information No category Total Rooms Beds 46 1 331 2 880 66,0 48,4 66,7 255 6 462 12 102 58,8 49,2 70,1 893 31 181 57 060 61,0 51,7 88,5 415 28 924 51 415 66,1 55,7 143,6 79 9 848 16 708 61,0 51,6 330,7 2 900 42 792 86 427 38,9 30,7 39,5 338 7 384 14 753 52,6 44,0 73,4 4 924 127 923 241 345 54,4 44,5 102,1 Size of establishments 2008 Size of establishment Open Cumulative in per cent Cumulative 0 to 10 beds 11 to 20 beds 21 to 50 beds 51 to 100 beds 101 to 150 beds 151 to 200 beds 201 to 300 beds 301 and more beds Establishments 815 815 16,6 16,6 1 125 1 940 22,8 39,4 1 635 3 575 33,2 72,6 870 4 445 17,7 90,3 264 4 708 5,4 95,6 92 4 800 1,9 97,5 75 4 875 1,5 99,0 49 4 924 1,0 100,0 1 Monthly weighted and only open establishments (available rooms and beds) 2 Number of recorded overnight stays in per cent of the total monthly net capacity 3 Top 14 destinations based on overnight stays in 2008 4 RevPAR = revenue per available room * days open verified by hotelleriesuisse, see page 23 Source: Swiss Federal Statistical Office

Hotels 21 Facts and figures from professional discussion forums (2007) For more than 65 years hotelleriesuisse has been organising and coordinating the exchange of information between its members through professional discussion forums. The results of the discussion forums of hotelleriesuisse (approximately 160 operations) cannot claim to be representative or complete. However, they provide valuable information from a group of leading and larger operations regarding developments and changes during the fiscal year. All figures are averages. Hotel category 3 stars 4 stars 5 stars Number of hotels 31 75 24 % % % Total sales revenue 51,3 44,2 38,0 Total revenue rooms excluding breakfast 44,6 49,8 53,7 Total revenue from other services 4,2 6,0 8,3 Total sales 100,0 100,0 100,0 Direct operating expenses 17,2 15,7 13,7 Gross profit I 82,8 84,3 86,3 Personnel expenditures 38,4 38,5 38,4 Gross profit II 44,3 45,8 47,9 Other operating expenses 12,7 14,1 16,3 Operating result I 31,6 31,7 31,6 Hotel management expenditures 5,4 4,6 3,2 Operating result II 26,2 27,1 28,4 Maintenance and replacement 5,6 6,1 7,8 Gross Operating Profit (GOP) 20,6 21,0 20,5 Profit and loss statement key figures Number of rooms Occupancy rate based on available days in per cent Average stay (days) Room average Revenue per room Return on food sales in per cent Return on beverage sales in per cent F & B return in per cent Total sales 45,0 76,7 130,2 72,2 71,4 70,5 2,36 2,67 3,26 151,10 220,15 492,35 37 548 51 680 106 043 69,8 68,6 68,4 72,9 70,1 73,7 70,5 69,5 70,0 4 044 169 8 326 854 25 484 761 Source: hotelleriesuisse

Hotels 22 After five years of continuous growth in overnight stays, the Swiss hotel industry is better prepared to weather turbulences than it has been in the past. The boom years have been used to actively repay debt, while at the same time building up equity and fixed assets. The decrease in total loans and consistently high real construction expenditures are an obvious indication of this. Statistics of total loans in the hospitality service industry in million CHF Limits Use 14 000 12 000 10 000 8 000 6 000 4 000 2 000 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Source: Swiss National Bank, Monthly Bulletins of Banking Statistics Level of debt per room The level of debt per room is calculated through dividing the borrowed capital by the number of rooms in the establishment. The figures stated correspond to the arithmetic average of the annual report handed in. in CHF 2000 2001 2002 2003 2004 2005 2006 300 000 250 000 200 000 150 000 100 000 50 000 0 3 stars 4 stars 5 stars Source: Swiss Association for Hotel Credit, Benchmark (Statistical year 2007)

Hotels 23 Room average The room average indicates the average revenue per room. Hotel category 3 stars 4 stars 5 stars Mean value 2004 132,10 211,05 403,50 230,10 2005 136,80 206,80 432,95 230,60 2006 145,30 210,45 461,95 235,70 2007 151,15 220,70 492,35 247,85 Source: hotelleriesuisse Room occupancy rate The room occupancy rate based on available days indicates how often a room was occupied on the days on which it was available. in per cent 2004 2005 2006 2007 80 60 40 20 0 3 stars Source: hotelleriesuisse 4 stars 5 stars Mean value RevPAR Revenue per available room is a meaningful ratio in terms of value added of available rooms. in CHF 2004 2005 2006 2007 400 300 200 100 0 3 stars 4 stars 5 stars Mean value Source: hotelleriesuisse More information is provided in the publication Yearbook of the Swiss Hotel Industry, available from hotelleriesuisse, P.O. Box, 3001 Bern.

Supplementary accommodation 24 Switzerland Apartments Number of permanently and part-time occupied apartments Apartments Peramanently Occupied Unoccupied total occupied part-time 3 569 181 3 027 829 419 819 121 533 Source: Swiss Federal Statistical Office, As of census 2000 Classified vacation homes by regions (31st December 2008) Tourist region Graubünden Eastern Switzerland/Liechtenstein Zurich Region Central Switzerland Schweizer Mittelland Bernese Oberland Neuchâtel/ Jura/ Jura bernois Lake Geneva Region (Vaud) Geneva Valais Ticino Fribourg Region Switzerland Total 65 896 3 315 885 89 5 250 0 33 268 86 28 415 0 0 10 2 2 14 11 67 426 128 15 647 0 3 19 5 1 28 35 461 1 521 475 63 2 555 0 15 120 75 15 225 6 78 240 103 7 434 0 2 1 1 0 4 191 1 031 3 714 1 087 58 6 081 24 180 804 183 21 1 212 1 6 89 33 1 130 333 2 772 10 527 3 063 300 16 995 Classified guestrooms by regions (31st December 2008) Tourist region Graubünden Eastern Switzerland/Liechtenstein Central Switzerland Bernese Oberland Neuchâtel/ Jura/ Jura bernois Laka Geneva Region (Vaud) Valais Ticino Fribourg Region Switzerland Total 0 2 0 0 0 2 0 3 5 0 0 8 0 0 5 1 0 6 0 2 12 1 1 16 0 6 21 2 0 29 1 3 28 4 1 37 0 1 0 1 0 2 0 0 2 1 0 3 0 0 1 0 0 1 1 17 74 10 2 104 Source: Swiss Tourism Federation

Supplementary accommodation 25 Agrotourism Holidays on the Farm and Sleep on Straw! : overnight stays and establishments Tourist region Overnight stays Overnight stays Total 2008 Graubünden Eastern Switzerland Zurich Region Basel Region Central Switzerland Schweizer Mittelland Westschweiz 1 Bernese Oberland Ticino Valais Switzerland Number of establishments Holidays on the Farm Sleep on Straw! 4 515 3 158 7 673 22 648 5 919 28 567 6 300 2 355 8 655 1 999 2 599 4 598 26 156 10 741 36 897 25 341 4 753 30 094 6 538 7 895 14 433 3 023 3 295 6 318 2 402 295 2 697 1 032 539 1 571 99 954 41 549 141 503 220 183 403 1 Fribourg Region, Geneva, Lake Geneva Region (Vaud), Neuchâtel/Jura/Jura bernois combined Evolution of overnight stays and establishments 2003 2008 Year Overnight stays total Number of establishments 2003 140 519 461 2004 140 540 447 2005 138 011 444 2006 137 695 440 2007 141 929 424 2008 141 503 403 Source: association Sleep on Straw! and reka Bed and Breakfast Number of Rooms Beds Arrivals Overnight Overnight Overnight establish- stays stays stays ments 1 Swiss foreigners 2007 712 2135 4 482 111 538 263 566 111 402 152 164 2008 827 2532 5 191 142 840 348 691 146 216 202 475 1 The accommodation units stem exclusively from the list of members of the Bed & Breakfast Switzerland organisation and can be hotel establishments and holiday apartments.

Supplementary accommodation 26 Camp sites 1 Number of establishments and overnight stays 2008 Swiss visitors accounted for 1,6 million overnight stays, corresponding to an increase of 8,1 % as compared to 2007. As was already the case in 2007, 52 % of total demand was due to Swiss visitors. German and Dutch tourists registered a total of 993 000 overnight stays (+4,7 %). The other countries reached 433 000 overnight stays, representing an increase of 14 %. The summer months of July and August accounted for 63 % of all overnight stays. The average stay for Swiss guests lasted 3,8 nights, as was already the case in 2007. However, there was a decline in this figure among German and Dutch visitors, who accounted for an average stay of 3,8 nights in 2008 (as compared to 4,6 in the previous year). There was also a slight reduction in the duration of stay by visitors from other countries, at 2,7 nights (2007: 2,8). Despite a decrease of 20 %, Ticino recorded the most overnight stays (859 000) in 2008. It was followed by the Bernese Oberland region with 411 000 overnight stays (+19 %) and Valais with 389 000 overnight stays (+26 %). Tourist region Capacity Demand Establish- Campsites Arrivals Overnight Average ments in 1000 stays duration Graubünden Eastern Switzerland Zurich Region Central Switzerland Basel Region Schweizer Mittelland Bernese Oberland Neuchâtel/ Jura/ Jura bernois Lake Geneva Region (Vaud) and Geneva 2 Valais Ticino Fribourg Region Switzerland in 1000 of stay Total Overnight Permanently campsites leased campsites 23 3 478 2 164 1 314 68 244 3,6 27 3 985 1 320 2 665 46 126 2,8 15 2 105 943 1 162 27 99 3,6 27 3 867 1 813 2 054 98 245 2,5 5 435 180 255 8 19 2,3 13 3 116 1 293 1 823 54 145 2,7 38 4 284 2 794 1 490 119 411 3,5 17 2 822 1 559 1 263 35 106 3,0 29 5 933 2 802 3 131 77 297 3,9 35 6 200 4 859 1 341 91 389 4,3 33 6 194 5 141 1 053 191 859 4,5 12 2 411 533 1 878 19 45 2,5 274 44 830 25 401 19 429 834 2 987 3,6 1 Only camp sites which are included in the Swiss Business and Enterprise Register (BER) 2 Two regions combined due to data protection (less than 3 establishments in the Geneva tourist region) Source: Swiss Federal Statistical Office

Supplementary accommodation 27 Youth hostels Number of establishments and overnight stays 2008 Swiss visitors accounted for 541 000 overnight stays, corresponding to an increase of 2,5 % as compared to 2007. In second place came the Germans, with 151 000 overnight stays, representing an increase of 13 %. They were followed by visitors from the United Kingdom with 30 000 overnight stays (+19 %) and France with 26 000 overnight stays (+23 %). Among the tourist regions, Graubünden recorded the most overnight stays with a figure of 155 000 (+29 %), followed by the Zurich region with 117 000 (+5,4 %) and Ticino with 101 000 overnight stays (+5,9 %). Youth hostels registered 978 000 overnight stays and 490 000 arrivals, resulting in an average stay of 2 nights per person. This figure is below the value for the hotel sector (2,3 nights). The duration of stay varies according to region: in Graubünden, the figure was 2,9 nights, but the Bernese Oberland and Valais posted 2,2 nights. The shortest stays were registered by the regions of Eastern Switzerland and the Schweizer Mittelland, with 1,6 nights. Taking the seasonal view, two thirds (66 %) of overnight stays occurred during the summer season (May to October). Tourist region Capacity Demand Surveyed Surveyed Arrivals Overnight Average Graubünden Eastern Switzerland Zurich Region Central Switzerland Basel Region Schweizer Mittelland Bernese Oberland Neuchâtel/ Jura/ Jura bernois Lake Geneva (Vaud) Geneva Valais Ticino Fribourg Region Switzerland x = omitted for purposes of data protection (less than 3 establishments) Source: Swiss Federal Statistical Office establishments beds in 1000 stays duration in 1000 of stay 9 1 066 54 155 2,9 7 654 37 61 1,6 6 647 63 117 1,9 7 640 52 90 1,7 3 398 37 70 1,9 5 426 41 66 1,6 5 476 28 60 2,2 2 172 x x x 4 550 47 90 1,9 1 334 x x x 3 341 24 53 2,2 4 586 48 101 2,1 1 76 x x x 57 6 366 490 978 2,0

Hotel and catering industry 28 The Swiss hotel and restaurant industry: an important industry in tourism 235 000 10 000 28 000 25 866 10,8 employees trainees in basic vocational education and training hotel and restaurant establishments billion francs annual turnover in catering business and hotels million francs paid in VAT (after pre-tax deduction) or % of the overall net Federal Tax Administration (FTA) receivables Switzerland s hotel and restaurant industry, with its 235 000 employees, is the country s sixth biggest employer. Some six per cent of the country s employees work in the hotel and restaurant industry. In addition, this industry employs some 10 000 young people as trainees (apprentices) within the framework of basic vocational education and training. In addition to the jobs in the hotel and restaurant industry itself, the sector indirectly generates many other jobs within the construction industry, in agriculture, and in specialised trade. For instance, half of the meat in Switzerland is consumed in the catering industry. This means that jobs are created both in agriculture and the butchery business. The current census by the Federal Statistical Office counts some 28 004 hotel and restaurant establishments in Switzerland. Of these, 67 % are restaurants, 15 % hotels with restaurants, 6 % bars, 3 % canteens, and 2 % hotels without a restaurant. Together, these hotels and restaurants generated an annual turnover of around CHF 25 billion. The hotel and restaurant industry makes a substantial contribution to VAT revenues. In 2006, it paid the net sum of CHF 866 million in VAT. The approximately 27 000 restaurants and hotels liable for tax thus contributed 10,8 per cent of the overall Federal Tax Administration (FTA) volume of CHF 8 billion. Source: GastroSuisse, Industry Report 2009

Hotel and catering industry 29 Sales development compared to same quarter of the previous year (2000 2008) 10 8 6 4 2 0 2 4 6 8 10 2000 2001 2002 2003 2004 2005 2006 2007 2008 Hotel Hotel and restaurant industry Restaurant Source: Survey KOF (economic research department of the Swiss Federal Institute of Technology, Zurich) in cooperation with GastroSuisse Hotel and restaurant industry (restaurant and accommodation): sales development compared to same quarter of the previous year 1st quarter: +5,2 % 3rd quarter: +1,6 % 2nd quarter: +2,9 % 4th quarter: 1,4 % Source: GastroSuisse The boost observed in the hotel and restaurant industry in 2006 and 2007, unfortunately, visibly decreased in the course of 2008. The effect of the financial and economic crisis is thus also being felt in the hotel and restaurant industry. Sales developments are in line with the consumer confidence index, which proved to be relatively high at the beginning of the year, and then fell from one quarter to the next. Restaurants: sales development compared to same quarter of the previous year 1st quarter: +4,8 % 3rd quarter: 0,2 % 2nd quarter: +0,1 % 4th quarter: 1,3 % Source: GastroSuisse

Hotel and catering industry 30 Restaurants were able to generate growth in sales only in the first quarter, but hardly any in the second quarter of the year. The third and fourth quarters of 2008 saw a downward trend in sales compared with the third and fourth quarters of 2007. Accommodation: sales development compared to same quarter of the previous year 1st quarter: +5,7 % 3rd quarter: +4,2 % 2nd quarter: +6,8 % 4th quarter: 1,5 % Source: GastroSuisse Establishments offering accommodation were able to maintain the high, positive growth rates in terms of turnover until the third quarter of 2008. Then sales growth went into decline compared to the same quarter of the previous year. The slump observed in the fourth quarter was more severe in the restaurant business due to the good growth rates previously observed. Turnover per establishment Annual turnover in CHF up to 150 000 150 001 250 000 250 001 350 000 350 001 550 000 550 001 850 000 850 001 1 100 000 1 100 001 1 500 000 1 500 001 2 000 000 2 000 001 5 000 000 more than 5 000 000 0 5 10 15 20 Turnover per establishment in in per cent Source: GastroSuisse, Industry Report 2009 Around one quarter of all hotel and restaurant establishments (24,5 %) generate a maximum annual turnover of CHF 250 000. A little more than a further quarter (30,5 %) generate a turnover of between CHF 250 000 to CHF 550 000. 26,4 % of all establishments have a turnover between CHF 550 000 and CHF 1 100 000. 18,7 % of all hotel and restaurant establishments manage to generate a turnover of more than CHF 1 100 000.

Hotel and catering industry An overview of important key ratios for the hotel and restaurant industry Restaurant Total turnover per operating day Total turnover per employee Total turnover per employee and operating day Turnover per restaurant per seat Turnover per restaurant per seat and operating day Turnover from food preparation per seat Turnover from food preparation per seat and operating day Source: GastroSuisse, Industry Report 2009 2 144 CHF 104 626 CHF 383 CHF 7 513 CHF 27 CHF 4 598 CHF 17 CHF 31 In restaurants, the turnover generated per person employed was on average CHF 104 626; and in hotels with a restaurant the corresponding amount higher at CHF 122 209. Total turnover per operating day in restaurants was on average CHF 2144, and in hotels with a restaurant CHF 4082. Turnover per seat in a restaurant totalled CHF 7513 or CHF 27 per day of operation. For more information, check the publication from GastroSuisse Branchenspiegel 2009 ( Industry Report 2009 ), available from GastroSuisse (phone: 0848 377 111) for CHF 28..

Hotel and catering industry 32 1 25 seats 26 50 seats 51 75 seats 76 100 seats 101 200 seats 201 and more seats Business size: number of seats per restaurant 0 5 10 15 20 25 Portion of businesses in per cent Business type: from discotheques to mountain restaurants 100 % Catering trade 15,7 % Beverage oriented businesses 41,5 % Night clubs, cabarets 38,2 % Bars 13,1 % Pubs, wine bars 7,2 % Discotheques, dance halls 84,3 % Restaurants 42,9 % Traditional restaurants 12,8 % Country inn, inn 9,8 % Café, tea room, bistro, brasserie 7,3 % Italian cuisine, incl. pizzerias 6,3 % Local restaurants 5,8 % Mountain restaurants 3,7 % Country-specific restaurants, excl. Italian cuisine 2,2 % Take-away, snack bar 1,3 % Catering in sports centres 1,0 % System catering incl. fast food 0,6 % System catering excl. fast food 0,9 % Canteen or cafeteria in companies, hospitals, schools, etc. 0,6 % Motorway and railway catering services 0,1 % Event catering Source: GastroSuisse, Industry Report 2009 4,6 % Other restaurant types

Outgoing 33 Key figures from Swiss travel agencies 2004 2005 2006 Jobs and employees Extrapolated turnover, Swiss travel agencies in billions of CHF 11,3 12,5 13 Average number of full-time-equivalent employees per travel agency 4,6 4,8 4,7 Number of employees, extrapolated to the entire sector 10 120 10 560 10 400 Quota of women approx. 75 % approx. 75 % approx. 77 % Retailer figures Annual payroll total per travel agency in CHF Annual payroll total per full-time-equivalent employee in CHF Gross turnover per travel agency in CHF Gross turnover per full-time-equivalent employee in CHF 333 100 350 200 364 700 72 000 73 700 76 000 5 057 400 5 454 000 5 559 000 1 084 700 1 116 200 1 193 000 Source: Survey by Economic Research of Credit Suisse, Swiss Federation of Travel Agencies 90 % of travel agencies are solely active in the retail sector (leisure); the previous year s figure was only 86 %. 74 % of travel agencies keep their range as wide as possible while 26 % are specialists. The total number of trainees in 152 travel agencies is 250. The most important region for travel agency activities is the Zurich region, followed by the Lake Geneva area. Location of travel agencies in Swiss cities by number of inhabitants Less than 2000 2000 up to 5000 5,8 % 4,9 % More than 100 000 30,8 % 5000 up to 25 000 39,4 % 25 000 up to 100 000 19,1 % Source: Survey by Economic Research of Credit Suisse, Swiss Federation of Travel Agencies A good half of all travel agencies are based in towns with more than 25 000 inhabitants, and one third are located in cities with a population of more than 100 000.

Transport 34 Public transport The public transport route network on railways, roads, lakes and rivers adds up to a total of 28 134 km. 28 975 stopping points are served. In 2008, 2,21 million passengers made use of a half-fare card, 375 000 persons held a general abonnement valid throughout the country and around one million persons obtained a combined season ticket in one of the 20 regional tariff networks. Climate impact according to method of transportation Method of transportation Climate impact per kilometre Long-distance rail traffic 7 grams CO 2 Regional rail traffic 13 grams CO 2 Motor coach 53 grams CO 2 Regional bus 107 grams CO 2 Passenger car 187 grams CO 2 Source: Public Transport Association One of the densest railway networks in the world The length of the Swiss railway network is 5129 km. 3010 km are part of the Swiss Federal Railways network. Swiss Federal Railways runs around 7000 train services or 359 000 train kilometres each day. Around half of this consists of long-distance services (Eurocity, Intercity and express trains), the other half of regional and suburban railway services. In 2008, Swiss Federal Railways carried 323 million passengers. The average journey distance mounted to 50 km per day. In addition to Swiss Federal Railways, a further 45 railway companies operate in the public transport sector. Finely tuned transport network with buses, trams and the PostBus In the year 2007, 43 local enterprises carried passengers through cities and small towns on a 3545 km long transport network, with tram, trolley-bus and bus. The regional bus network, operated by a total of 68 companies, in addition comprises a further 14 484 km (figures including PostBus). Around 15 500 employees were necessary in order to transport the approximately 1213 million passengers with both local and regional buses. The 760 PostBus routes operate a network of 10 345 km. 1617 PostBus employees with 2014 postal buses conveyed 115 million passengers (147 000 seats). In the course of this, the vehicles covered a distance of 95 million km. In addition, around 1370 drivers are employed by PostBus companies. Source: Public Transport Association, Swiss railway network, PostBus Switzerland

Transport 35 Bustling navigation on Swiss lakes 23 shipping companies on a total of 24 lakes and rivers publish schedules in the official timetable 2008. Ships operate in the following categories: Category Boats Steamers 15 Diesel-electric paddle boats 3 Motor boats 139 Solar-electric boats 3 Ferries 9 Barges 4 173 boats offered 52 767 seats to passengers. In 2008, 13,8 million passengers travelled on Swiss lakes and rivers. This is around 2 % more than in 2007 (barely 13,6 million passengers). The inland navigation network covers almost 1300 km. Source: LITRA, public transport information service Over 38 million air passengers In 2008, Switzerland s airports recorded some 430 943 flight movements (takeoffs and landings, only schedule and charter flights), 2 % more than in 2007. Of the 38,2 million passengers taking off from or landing in Switzerland, about 234 000 used Switzerland as a transit station. Airport Movements Local and transfer Transit Total Basel Mulhouse Bern Belp Genève Cointrin Lugano Agno Sion St. Gallen Altenrhein Zurich Kloten Total Source: Federal Office of Civil Aviation, Federal Statistical Office passengers passengers passengers 56 868 4 234 874 16 318 4 251 192 3 241 91 983 0 91 983 130 852 11 316 567 175 685 11 492 252 5 541 180 316 0 180 316 102 5 590 0 5 590 2 585 91 136 0 91 136 231 754 22 075 378 42 022 22 117 400 430 943 37 995 844 234 025 38 229 869

Transport 36 Public transport and cableways Legend: red = cableways grey = route network of train, bus and ship (without urban networks) Source: Public Transport Association and Swiss Cableways

Transport 37 Mountain railways are important in terms of regional economics The mountain regions within the Alps are largely dependent on the income generated from tourism. The mountain railways occupy a key position in the tourism value creation chain. They are often the driving force in tourist destinations. On 1st January 2008 there were 1141 cantonally (T-bar lifts and small cableways) and 655 federally licensed installations in Switzerland, totaling 1796 aerial tramways, funiculars, circulating tramways and T-bar lifts (excluding small ski lifts and conveyor belts). Approximately half of these installations are T-bar lifts and 20 % circulating tramways (fixed-grip and detachable chair lifts, circulating cabin cable systems, circulating three-cable tramways and funitels). Throughout Switzerland, mountain railways employed approximately 2800 fulltime and 5300 part-time workers in transport operations alone. And additional positions of employment were offered in other associated branches, such as gastronomy. In its core business of passenger transport, 2008 mountain railways achieved the sum of around 950 million CHF through guest transport. Evolution of trade proceeds in Switzerland 1986 2008 (in 1000) 1 000 000 900 000 800 000 700 000 600 000 500 000 400 000 300 000 200 000 100 000 0 * Estimate Source: Swiss Cableways Trade proceeds summer Trade proceeds winter 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008*

Transport 38 Guaranteed snow Overall ski area accounts for only 0,5 % of Switzerland s total area. The ski area with man-made snow continues to increase and currently accounts for 33 %. For this 33 % share (72,6 km 2 ) approximately 18 million cubic meters of water were used in the winter 2007/08. 1 km of piste costs between CHF 50 000 and 70 000 per season. Percentage of ski area with man-made snow compared to overall prepared ski area in Switzerland Per cent 35 30 25 20 15 10 5 0 Comparison 07/08: 70 % Italy, 59 % Austria, 19 % France 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006*2007* 2008 * Estimated values Source: Swiss Cableways, ANEF, Wirtschaftskammer Österreich Skier-days and first-time admissions In addition to leisure trends and consumer sentiment, skier-days and first-time admissions largely depend on the weather. Early snowfall and fair weather, especially on weekends, led to an increase in skier-days during the winter season 2007/08, up 10 % from the long-term median. Skier-days and first-time admissions in Switzerland First-time admission (summer) Skier-days (winter) 35 000 30 000 25 000 20 000 15 000 10 000 5 000 0 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 * Estimated values Source: Swiss cableways, Laurent Vanat, season balance 2006/2007, 2007 2005 2006 2007 2008*

Sports 39 Swiss ski and snowboard schools In around 180 Swiss ski and snowboard schools, approximately 4000 ski, snowboard, telemark and nordic instructors are engaged. During the high season, as many as 7500 teach in these schools that offer skiing, snowboard, nordic and telemark lessons for both children and adults. On request, there are also a number of other sportive and comprehensive activities available to guests. Development of sold lessons by Swiss ski and snowboard schools between 2002 and 2008 Total 2008 by region 2 500 000 2 300 000 2 100 000 1 900 000 1 700 000 1 500 000 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 Bern 273 700 Graubünden 763 521 Eastern Switzerland 118 867 Vaud 221 768 Valais 731 534 Western Switzerland 58 122 Central Switzerland 141 533 Ticino 11 970 Total 2 321 015 Average class size 6,2 Source: SWISS SNOWSPORTS Cycling in Switzerland Outstanding results for cycling in Switzerland: in 2008 cyclists rode approx. 255 million kilometres on the cycling route network in Switzerland. More than 200 000 travellers en route for several days generated more than 500 000 overnight stays. Services and goods worth a total of more than CHF 140 million were consumed; travellers en route for several days spent approx. CHF 100 per day and day excursionists approx. CHF 13 per day. Overnight stays of bicycle tourists according to lodging facility 2008 Hotel Camping Youth Farm Bed & Friends/ Others Total hostel Breakfast Relations 284 000 76 000 78 000 49 000 37 000 25 000 41 000 590 000 Source: SwitzerlandMobility

Formal education 40 Basic vocational education and training Catering specialists replace the existing specialised service employees and hotel specialists replace the existing specialist hotel assistants. Specialist catering assistants will no longer be trained in the future. Another new feature consists of the three two-year basic training courses for kitchen employees, catering employees and hotel employees, which lead to the Basic federal certificate. Certificates of qualification issued Apprentices hired Advanced federal certificate (AFC) Total 2007 Total 2008 Total 2007 Total 2008 1643 1689 2178 2242 71 4 3 0 0 599 738 876 13 0 0 0 0 272 351 363 305 43 1 0 34 37 47 47 Koch/Köchin Servicefachangestellte/-r Restaurationsfachfrau/-mann Hotelfachassistent/-in Hotelfachfrau/-mann AFC Gastronomiefachassistent/-in Hotel- und Gastrofachfrau/-mann Kaufmann/-frau B Hotel-Gastro-Tourismus Öffentlicher Verkehr Reisebüro Transport Kaufmann/-frau E Hotel-Gastro-Tourismus Öffentlicher Verkehr Reisebüro Transport Seilbahnmechatroniker/-in EFZ Bahnbetriebsdisponent/-in Matrose/Matrosin der Binnenschifffahrt Zugbegleiter/-in 20 25 12 6 13 4 4 2 13 6 7 8 7 6 4 5 188 203 211 149 185 196 281 294 205 182 227 248 21 32 35 40 0 0 13 14 13 12 0 0 0 9 7 10 8 4 0 0 Basic federal certificate (BFC) Total 2007 Total 2008 Total 2007 Total 2008 Küchenangestellte/-r (EBA) 202 211 293 314 Restaurationsangestellte/-r (EBA) 63 47 74 143 Hotellerieangestellte/-r (EBA) 31 33 33 47 Seilbahner/-in (EBA) 0 0 0 0 Source: Swiss Federal Statistical Office

Formal education 41 Higher vocational education and training 2006 2007 2008 Certificate exams Total Total Men Women Total 6 21 27 23 43 58 617 70 11 81 Cabin Crew Member Flight Attendant Gastronomiekoch/-köchin Koch/Köchin der Spital-, Heim- und Gemeinschaftsgastronomie Restaurationsleiter/-in Hotelempfangs- und Administrationsleiter/-in Carführer/-in-Reiseleiter/-in Fachmann/-frau im Tourismus-Management Reisefachmann/-frau Tourismusassistent/-in Schneesportlehrer/-in Seilbahnfachmann/-frau Bergführer/-in Fachmann/-frau im Pisten- und Rettungsdienst 16 69 23 3 26 4 32 3 10 13 8 13 13 23 5 10 1 4 14 18 8 4 6 2 8 16 52 26 26 32 95 25 25 23 Colleges Total Total Men Women Total Hauswirtschaftliche/-r Betriebsleiter/-in 75 2 29 31 Hotellerie-Restauration 387 438 185 237 422 Tourismusfachmann/-frau 371 370 75 232 307 Diploma exams Total Total Men Women Total Manager Physical Activity and Health 1 4 7 11 Tourismus-Experte/-Expertin 6 8 9 17 Manager/-in öffentlicher Verkehr 20 19 3 22 Betriebsleiter/-in der Gemeinschaftsgastronomie 17 Küchenchef/-in Produktionsleiter/-in 21 24 2 26 Restaurateur/-in 37 63 23 9 32 Restaurationsleiter/-in 14 1 1 Universities of Applied Services Total Total Men Women Total Hotel sector Certificates issued 251 224 Publication in July 2009 Tourism sector Certificates issued 33 56 Publication in July 2009 1 Federal acknowledgement requested Source: Swiss federal Statistical Office

International 42 International tourist arrivals Tourist arrivals have a drastic decrease, under the influence of an extremely volatile global economy due to factors such as the credit crunch, the widening financial crisis, commodity and oil price rises, and massive exchange rate flucuations. After a 5 % increase in the first half of 2008, growth in international tourist arrivals moced into negative territory in the second half of 2008 ( 1 %). The final result was an estimated 2 % growth for the full year down from 7 % in 2007, which was the fourth year of consecutive strong growth in world tourism. Europe Northern Europe Western Europe Central/ Eastern Europe Southern/ Mediter. Europe Asia and Pacific North-East Asia South-East Asia Oceania South Asia Americas North America Caribbean Central America South America Africa North Africa Subsaharan Africa Middle East World International Change in per cent arrivals in million 2007 2008 1 07/06 08/07 1 488,0 488,5 5,2 0,1 58,0 56,8 2,7 2,1 154,9 153,1 3,5 1,2 96,8 99,4 6,2 2,6 178,2 179,2 7,0 0,6 185,4 188,3 10,5 1,6 104,3 104,7 10,6 0,4 59,6 61,8 12,3 3,6 10,7 10,6 1,7 1,5 10,8 11,3 9,8 4,3 142,5 147,6 4,9 3,6 95,3 98,4 5,2 3,2 19,5 19,7 0,1 1,2 7,8 8,4 10,5 7,9 19,9 21,1 6,4 5,9 44,9 46,9 8,5 4,6 16,3 17,1 7,9 5,3 28,6 29,8 8,8 4,1 47,5 52,9 15,3 11,3 908,0 924,0 6,9 1,8 1 Estimate Source: UNWTO

International 43 Top destinations Rank Country of destination International Change in per cent arrivals in million 2006 2007 1 06/05 07 1 /06 1 France 78,9 81,9 3,9 3,8 2 Spain 58,2 59,2 4,1 1,7 3 USA 51,0 56,0 3,6 9,8 4 China 49,9 54,7 6,6 9,6 5 Italy 41,1 43,7 12,4 6,3 6 United Kingdom 30,7 30,7 9,3 0,1 7 Germany 23,5 24,4 10,1 3,9 8 Ukraine 18,9 23,1 7,4 22,1 9 Turkey 18,9 22,2 6,7 17,6 10 Mexico 21,4 21,4 2,6 0,3 27 Switzerland 7,9 8,4 8,8 7,4 Rank Country of destination International Change in per cent income tourism in billion US$ based on local currency 2006 2007 1 06/05 07 1 /06 1 USA 85,7 96,7 4,8 12,8 2 Spain 51,1 57,8 5,6 3,6 3 France 46,3 54,2 4,3 7,2 4 Italy 38,1 42,7 6,7 2,5 5 China 33,9 41,9 15,9 23,5 6 United Kingdom 33,7 37,6 8,5 2,7 7 Germany 32,8 36,0 11,4 0,6 8 Australia 17,8 22,2 7,3 12,2 9 Austria 16,6 18,9 2,7 4,0 10 Turkey 16,9 18,5 7,2 9,7 19 Switzerland 10,6 11,8 6,3 6,4 1 Estimate UNWTO Source: UNWTO

Quality promotion 44 Quality programme for Swiss tourism industry The quality programme for Swiss tourism is aimed at improving quality awareness and the further development of quality services for tourists in all Switzerland s tourist enterprises. The programme is supported by twelve operational tourist partners. Level I concentrates on quality development and is aimed especially at service quality. The establishments are subject to random spot checks on site. Level II focuses on quality assurance. All businesses holding Q II are regularly checked by independent mystery persons. Level III is awarded to businesses which have implemented a comprehensive Quality management system. Distribution of the quality label among sectors of the industry (31st December 2008) Travel agencies Education/Consulting Public transport Coach companies Railways & cable cars Leisure/Culture Ski and snowboard schools Restaurants Tourist offices 1,13 % Others 1,07 % 2,33 % 2,51 % Marketing organizations Real estate agencies 0,88 % 0,69 % 3,02 % 3,21 % 3,83 % 5,09 % 6,66 % Trade/Industry Taxis Shipping lines Wine making associations Public administration Hotels 0,63 % 0,63 % 0,57 % 0,44 % 0,13 % 42,05 % 10,56 % Supplementary accommodation 14,58 % A total of 4452 quality labels for Swiss Tourism have been awarded since 1998. Once awarded, the period of validity is three years. Awarded quality labels Level I Level II Level III Total 600 500 400 300 200 100 0 2004 2005 2006 2007 2008 Source: Swiss Tourism Federation, www.quality-our-passion.ch

Quality promotion 45 Families Welcome Since 1996, Swiss holiday resorts/holiday destinations particularly suitable for families, with offers targeted towards the needs and wishes of families with children, are able to apply for the Families Welcome Quality Label. To do so, they must fulfil the strict requirements and criteria established by an independent quality commission under the chairmanship of the Swiss Tourism Federation (STF). Year 2002 2003 2004 2005 2006 2007 2008 Outstanding locations 18 26 28 30 31 31 31 Outstanding locations until autumn 2009 Bernese Oberland: Beatenberg, Haslital, Lenk; Freiburgerland: Schwarzsee; Graubünden: Arosa, Brigels, Klosters, Lenzerheide, Maloja, Savognin; Eastern Switzerland & Liechtenstein: Braunwald, Flumserberg, Malbun, Toggenburg; Waadtland: Château-d Oex, Les Diablerets, Leysin, Villars; Valais: Bellwald, Bettmer alp, Crans-Montana, Ernen, Fiesch, Grächen, Grimentz, Leukerbad, Nendaz, Saas-Fee/Saastal, Zinal; Central Switzerland: Emmetten, Engelberg Wellness Destination The Swiss Tourism Federation developed the STF Wellness Destinations quality label during the first six months of 2008. Those responsible for the overall quality of tourist services at the destinations awarded with this quality label are continually concerned with the topic of quality and dedicated to ensuring quality services and further development of offers in the field of wellness. Outstanding destinations 2008 2011 Bad Zurzach Tourismus AG, Engadin Scuol Tourismus AG, Gstaad Saanenland Tourismus, Leukerbad Tourismus, city of Baden, Weggis Vitznau Rigi Tourismus Classification of holiday apartments and guest rooms The Swiss Tourism Federation classifications comply with international standards and are aimed at providing an idea about the quality and services of holiday apartments and guest rooms in Switzerland. The compliance to expected standards is monitored regularly by schooled examiners. Year 2002 2003 2004 2005 2006 2007 2008 Classified holiday apartments 8 500 13 689 14 878 14 476 14 728 15 195 16 995 Classified guest rooms 104 A detailed overview of the regional distribution is found on page 25 of this brochure. Source: Swiss Tourism Federation

Quality promotion 46 European Ecolabel for tourist accommodation services The European Ecolabel indicates to guests that the marked establishment uses energy and water sparingly, reduces waste products and has a preference for the use of environmentally friendly materials. Year 2002 2003 2004 2005 2006 1 2007 2008 Awarded certificates 1 4 1 14 1 official introdution in Switzerland Source: Swiss tourism federation Steinbock (ibex) label The Steinbock-Label assesses the sustainability of accommodations in the areas of environment, social development, regional anchoring, profitability and management and awards between 1 and 5 ibexes, depending on the sustainability of their performance. The European Ecolabel for tourist accommodation services and the Steinbock-Label can be acquired at the same time. Year 2002 2003 2004 2005 2006 2007 2008 Awarded certificates 11 5 1 6 4 0 19 Awarded companies 11 14 15 18 16 12 31 Source: Steinbock-Label, www.steinbock-label.ch BIO hotels By now, over 60 hotels in 7 European countries have joined in the group of BIO hotels. There are 5 BIO hotels in Switzerland so far. The restaurants of this group serve only organic food of certified quality. Source: BIO hotels Association for Marketing & Provision of Tenders, www.biohotels.info

Tourism associations and institutes 47 Tourism interest groups and professional associations Association of postgraduate Hoteliers Restaurateure SHV/Hotelmanager HF-NDS, Secretariat, Zürichstr. 78, 8118 Pfaffhausen, phone +41 (0)43 355 57 82, fax +41 (0)43 355 57 93, www.vdh.ch, welcome@vdh.ch. Networking, further education and friendship care for students of the postdiploma course Unternehmensführung resp. Nachdiplomstudium HF-NDS of hotellerie suisse. Association of Swiss Tourism Managers (ASTM), c/o FST, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 43, fax +41 (0)31 307 47 48, www.vstm.ch, info@vstm.ch. To promote the professional interests of tourist office managers. Vocational training and advanced training of tourist office personnel, lobbying. Association of the Swiss Navigation Companies, Mythenquai 333, 8038 Zurich, phone +41 (0)43 243 16 57, fax +41 (0)43 243 16 58, www.vssu.ch. Safeguarding the interests of the 16 member shipping companies. Automobile Club of Switzerland (ACS), Wasserwerkgasse 39, 3000 Bern 13, phone +41 (0)31 328 31 11, fax +41 (0)31 311 03 10, www.acs.ch, acszv@acs. ch. European breakdown service, to safeguard the interests of motorists, legal counseling and support, emergency road service, tourist service. Bed and Breakfast Switzerland GmbH, Chemin du Verger 24, 1752 Villars-sur- Glâne, phone 079 627 95 49, fax 026 400 06 76, www.bnb.ch, admin@bnb.ch. Organisation of Swiss BnB host families. Purpose: information, promotion, publication of the Bed and Breakfast Switzerland Guide, quality standards. Community of Interest of the Higher Schools of Tourism Management Switzerland, c/o HFT Luzern, Rösslimatte 48, Postfach 3140, 6002 Luzern, phone +41 (0)41 228 41 41, fax +41 (0)41 228 41 44, www.hft-schweiz.ch. Safeguarding common interests towards the public authorities, associations and the general public, promotion of tourism management education and training in Switzerland. CONTACT groups.ch, Hotels and Holiday Homes for Groups in Switzerland, Spitzackerstrasse 19, P.O. Box, 4410 Liestal, phone +41 (0)61 926 60 00, fax +41 (0)61 911 88 88, www.groups.ch, contact@groups.ch. Organisation of the Hotels and holiday homes for groups in Switzerland. Services: worldwide marketing, consultation and settlement services, travel insurance specifically for groups, central rental agency (no commissions). fit Frauen im Tourismus, c/o STF, Finkenhubelweg 11, P.O. Box 8275, 3001 Bern, phone +41 (0)76 473 83 35, www.f-i-t.ch, info@f-i-t.ch. The strongest women s network for women in the tourism industry.

Tourism associations and institutes 48 GastroSuisse, Blumenfeldstrasse 20, P.O. Box, 8046 Zurich, phone +41 (0)848 377 111, fax +41 (0)848 377 112, www.gastrosuisse.ch, info@gastrosuisse.ch. GastroSuisse is the leading national association of hotels and restaurants. Around 21 000 members (hotels, bed & breakfast establishments, guest houses, restaurants and cafes) in 26 cantonal sections and 4 specialist groups belong to Switzerland s largest employer s association in the hotel and catering industry. hotelleriesuisse (Swiss Hotel Association), Monbijoustrasse 130, P.O. Box, 3001 Bern, phone +41 (0)31 370 41 11, fax +41 (0)31 370 44 44, www.hotellerie suisse.ch, info@hotelleriesuisse.ch. The leading association for hotels and accommodation in Switzerland. Creator and owner of the official Swiss hotel classification system. Hotel & Gastro Union, Adligenswilerstrasse 29/22, P.O. Box 4870, 6002 Lucerne, phone +41 (0)41 418 22 22, fax +41 (0)41 412 03 72, www.gastroline.ch, info@hotelgastrounion.ch. Union of employees, professionals and management staff of the hotel/restaurant trade. Public Transport Association, Dählhölzliweg 12, 3000 Bern 6, phone +41 (0)31 359 23 23, fax +41 (0)31 359 23 10, www.voev.ch, info@voev.ch. To safeguard the interests of members, to encourage cooperation among members, information and consultation services, training of professionals. Safety in adventures, Office: beco Berner Wirtschaft, Münsterplatz 3, 3011 Bern, www.safetyinadventures.ch, info@safetyinadventures.ch, Certification Body: SQS, Luigi Arigoni, phone +41 (0)81 356 00 21, fax +41 (0)81 356 00 22, luigi.arigoni@ sqs.ch. The foundation supports the cause of safety for adventure and outdoor activities offered on a commercial basis in Switzerland. Certification procedure on the basis of a safety concept; certified undertakings are awarded a safety label. schlaf im Stroh! (SIS), Brünigstrasse, 6078 Lungern, phone +41 (0)41 678 12 86, fax +41 (0)41 678 12 88, www.schlaf-im-stroh.ch, info@schlaf-im-stroh.ch. The objective of this Swiss Association is the promotion of agrotourist services associated with the protected trademark schlaf im Stroh! ( Sleep on Straw ) and its quality charter, as well as supporting the hosts providing these services. Swiss Association of Coffee House Holders (SCV), Bleicherweg 54, 8002 Zurich, phone +41 (0)44 201 67 77, fax +41 (0)44 201 68 77, www.cafetier.ch, info@cafetier.ch. Representation of the professional interests of café owners and support of the members with comprehensive services. Swiss Cableways, Dählhölzliweg 12, 3000 Bern 6, phone +41 (0)31 359 23 33, fax +41 (0)31 359 23 10, www.seilbahnen.org, info@seilbahnen.org. To safeguard the interests of the members, information and consultation services, common policies on tariffs and standardized tickets, vocational training and advanced training for personnel at all levels.

Tourism associations and institutes 49 swisscamps, Swiss Camping Association, Bahnhofstrasse 5, 3322 Schönbühl, phone +41 (0)31 852 06 26, fax +41 (0)31 852 06 27, www.swisscamps.ch, info @ swisscamps.ch. Established in 1975. Promotion of camping vacations and classification of camp sites. Swiss Centre for mountain regions (SAB), Seilerstrasse 4, P.O. Box 7836, 3001 Bern, phone 031 382 10 10, www.sab.ch, info@sab.ch. Created in 1943. Lobbying for mountain regions and advisory services for projects in regional development. SWISS CITIES, c/o Switzerland Tourism, Tödistrasse 7, 8027 Zurich, phone +41 (0)44 288 13 23, fax +41 (0)44 288 12 07, www.myswitzerland.com/cities, swisscities@switzerland.com. Promotion of Switzerland as a meeting, congress and incentive destination. Swiss Federation of Travel Agencies (SFTA), Etzelstrasse 42, P.O. Box, 8038 Zurich, phone +41 (0)44 487 30 50, fax +41 (0)44 480 09 45, www.srv.ch, mail@ srv.ch. Association of qualified travel agencies in Switzerland to develop professional skills, protect the interests of the profession, professional assistance to SFTA members. Swiss holiday farms, 8595 Altnau, phone +41 (0)71 695 23 72, fax +41 (0)71 695 23 67, www.agrotourismus.ch, info@feierlenhof.ch. Support of the members, information and consultation services, basic and advanced training of host families. Quality standards (seal of quality) and classifications. Central booking office at Swiss Travel Savings Fund. SwitzerlandMobility, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 40, fax +41 (0)31 307 47 48, www.switzerlandmobility.ch, info@switzerlandmobility. ch. Quality assurance, information, development of national, regional and local offers for hiking, cycling, mountain biking, skating and canoeing. Swiss Mountain Guides Association, Hadlaubstrasse 49, 8006 Zurich, phone +41 (0)44 360 53 66, www.4000plus.ch, sbv@awww.ch. Professional association of the approximately 1500 mountain guides. Training and further education for mountain guides, hiking guides, climbing teachers and Rope-assisted working. Trade journal: Berg&Ski. Swiss PostBus Ltd, Belpstrasse 37, P.O. Box, 3030 Bern, phone +41 (0)58 338 83 61, www.postbus.ch, infopag@postauto.ch. The leading provider of regional passenger services on Swiss roads. SWISS SNOWSPORTS, Hühnerhubelstrasse 95, 3123 Belp, phone +41 (0)31 810 41 11, fax +41 (0)31 810 41 12, www.snowsports.ch, info@snowsports.ch. Alliance of tourism sector institutions interested in joint promotion of the Swiss Ski School system. Education of ski, snowboard, telemark and cross-country teachers.

Tourism associations and institutes 50 Swiss Spa, avenue des Bains 22, 1400 Yverdon-les-Bains, phone +41 (0)24 420 15 21, fax +41 (0)24 423 02 52, www.swissthermalspa.ch, info@swissthermalspa.ch. To safeguard and promote the economic, legal, social and scientific interests of the Swiss thermal spas. In particular, the association commits itself to respect the qualitative standards imposed by the legal prescriptions related to thermal spas. Swiss Tourism Federation (STF), Finkenhubelweg 11, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 47, fax +41 (0)31 307 47 48, www.swisstourfed.ch, info@swisstourfed.ch. To safeguard the interests of those responsible for tourism in Switzerland and to participate in all tourism policy decisions; to provide information about the importance of tourism and to contribute to tourism research. Swiss Travel Savings Fund (reka), Neuengasse 15, 3001 Bern, phone +41 (0)31 329 66 33, fax +41 (0)31 329 66 01, www.reka.ch, info@reka.ch. The promotion of social and family tourism, vacation financing by issuing reka currency, running of reka vacation centres, vacation apartment rentals. Swiss Youth Hostels (SYH), Schaffhauserstrasse 14, P.O. Box, 8042 Zurich, phone +41 (0)44 360 14 14, fax +41 (0)44 360 14 60, www.youthhostel.ch, booking office@youthhostel.ch. Promotion of youth travel, accommodation for young travellers, youth groups, schools, families, etc. Switzerland Convention & Incentive Bureau (SCIB), Tödistrasse 7, P.O. Box, 8027 Zurich, phone +41 (0)44 288 12 71, fax +41 (0)44 201 53 01, www. MySwitzerland.com/meetings, scib@switzerland.com. Promotion of Switzerland as a meeting and congress destination. Touring Club Switzerland (TCS), ch. de Blandonnet 4, 1214 Vernier, phone +41 (0)22 417 27 27, fax +41 (0)22 417 20 20, www.tcs.ch. Assistance to persons in case of emergency all around the world, emergency road service in Europe, tourist service, to safeguard the interests of the motorists, legal counseling and support. Wellbeing Switzerland, Office of Swiss Health Hotels, Sonnenbühlstrasse 3, 9200 Gossau, phone +41 (0)71 350 14 14, fax +41 (0)71 350 14 18, www.wohl befinden.com, info@wohlbefinden.com. Representing the interests of health hotels, rehabilitation and convalescent homes. Public corporations Swiss Association for Hotel Credit (SGH), Gartenstrasse 25, P.O. Box, 8027 Zurich, phone +41 (0)44 209 16 16, fax +41 (0)44 209 16 17, www.sgh.ch, info@ sgh.ch. Financing, appraisals, consulting. Switzerland Tourism (ST), Tödistrasse 7, 8027 Zurich, phone +41 (0)44 288 11 11, fax +41 (0)44 288 12 05, www.myswitzerland.com, info@myswitzerland. com. Offices in 28 countries. Increase the demand for Switzerland as a travel, holiday and congress destination.

Tourism associations and institutes 51 Federal institutes State Secretariat for Economic Affairs (SECO), Tourism, Effingerstrasse 27, 3003 Bern, phone +41 (0)31 322 27 58, fax +41 (0)31 323 12 12, www.seco. admin.ch. Central federal authority for national and international tourism policies. Swiss Federal Statistical Office, Tourism Subdivision, Espace de l Europe 10, 2010 Neuchâtel, phone +41 (0)32 713 62 80, fax +41 (0)32 713 62 15, www. statistik.admin.ch, Info-tour@bfs.admin.ch. To provide statistics on Swiss tourism (surveys on infrastructure, arrivals and overnight stays in hotels, camping places and youth hostels, tourism balance of payments, reports on special subjects). Swiss Federal Transport Office, Mühlestrasse 6, 3063 Ittigen, postal address: 3003 Bern, phone +41 (0)31 322 57 11, fax +41 (0)31 322 58 11, www.bav.admin.ch, webmaster@bav.admin.ch. Within the tourism framework, the Federal Transport Office is responsible for granting licenses to cable car and ship operators. Institutes of higher education Institute for public services and tourism at the University of St. Gall, Dufourstrasse 40a, 9000 St. Gall, phone +41 (0)71 224 25 25, fax +41 (0)71 224 25 36, www.idt.unisg.ch. University lecturing, research, market research, consulting and expertising in the competence fields of tourism and transportation, regional economic and public management. Institute of Tourism (ITW), Rösslimatte 48, P.O. Box 2940, 6002 Lucerne, phone +41 (0)41 228 41 45, fax +41 (0)41 228 41 44, www.hslu.ch/itw, itw@hslu.ch. An institute of the Hochschule Luzern Wirtschaft, active in the fields of tourism and mobility, training and further education in tourist affairs, applied research and practice-orientated consultation. Institute of Economy & Tourism (IET), HES-SO Valais (University of Applied Sciences Western Switzerland), TechnoArk 3, 3960 Sierre, phone +41 (0)27 606 90 01, fax +41 (0)27-606 90 00, http://iet.hevs.ch, tourisme@hevs.ch. The Institute of Economy & Tourism specialises in the areas of Alpine tourism, regional economy and development of new Internet business models through its teaching and research units Tourism Management, Public Management and Entrepreneurial Development. Institute for Tourism and Leisure Research (ITF) at University of Applied Sciences HTW Chur, Comercialstrasse 22, 7000 Chur, phone +41 (0)81 286 39 34, fax +41 (0)81 286 39 49, www.itf.ch, itf@fh-htwchur.ch. BSc and MSc study programmes and further education (EMBA) in tourism and leisure management. Applied research and consulting in Customer Management, Product Innovation Management, Business and Destination Development and Management.

Tourism associations and institutes 52 S w i s s T o u r i s m i n F i g u r e s 2 0 0 8 Specialised School of Swiss Tourism (STF), route de la Plaine 2, 3960 Siders, phone +41 (0)27 606 89 01, Fax +41 (0)27 606 89 19, www.hevs.ch/tourismus, info@hevs.ch. The STF is Switzerland s oldest multi-lingual school of tourism. It offers an innovative course of studies in one of Switzerland s most important tourism regions that is totally focused on tourism. On successfully completing the course, students receive a Bachelor of Science HES-SO in Tourism. University of Bern, Research Institute for Leisure and Tourism (FIF), Schanzeneckstrasse 1, P.O. Box 8573, 3001 Bern, phone +41 (0)31 631 37 11, fax +41 (0)31 631 34 15, www.fif.unibe.ch, fif@fif.unibe.ch. Research in tourism-related issues, lectures on tourism at Bern University, experts in the leisure and tourism sectors. International Tourism Organisations European Travel Commission (ETC), avenue Marnix 19a, Box 25, 1000 Brussels, Belgium, phone +32 2 502 01 13, fax +32 2 514 18 43, www.etccorporate. org, info@etc-corporate.org. EUROSTAT, Joseph Bech Building, 2920 Luxembourg, phone +35 2 4301 33444, fax +35 2 4301 35349, www.epp.eurostat.ec.europa.eu, eurostat-pressoffice@ ec.europa.eu. Hotels, Restaurants & Cafés in Europe (HOTREC), 111, boulevard Anspach, bte 4, 1000 Brussels, Belgium, phone +32 2 548 90 00, fax +32 2 502 41 73, www. hotrec.org, main@hotrec.org. World Tourism Organisation (UNWTO), Capitán Haya 42, 28020 Madrid, Spain, phone +34 91 567 81 00, fax +34 91 571 37 33, www.unwto.org, wtobc@unwto.org.