PLUMBING TOOLS, FITTINGS, PARTS AND REPAIR Aerator and Flow Restrictor Toilet Tank Lever Air Chamber, Ball Cock/Fill Valve, Cap, Closet Spud, Drain, Flange, Nipple, Nut, Plug, Repair Clamp, Ring, Riser, Sink Hole Cover, and Sleeve Hose Washer and Pipe Hanger Air Admittance Valve Elbow, Return Bend Tee, Wye, Cross, Bushing, Reducer, and Strainer Pressure Regulating Valve, Adapter, Coupler, and Union Trap and Hoses - Copper Pipe and Hoses - Other Metal Pipe and Hoses - CPVC, PEX, Polyethylene, Polypropylene, and Vinyl Pipe Toilet Flush Valve Toilet Tank Flapper Trim Kits Other Accessory Other Valves and Hoses - PVC and ABS Pipe and Hoses - CSST Pipe and Hoses - Corrugated Pipe The Home Depot STYLE SHEET FOR PRODUCT MARKETING CONTENT CONTENTS CHECKLIST FOR ONLINE SKU REQUIREMENTS... 2 ANATOMY OF THE HOMEDEPOT.COM PRODUCT INFORMATION PAGE (PIP)... 3 PRODUCT NAME AND MARKETING COPY... 4 PRODUCT FEATURE / BENEFIT BULLET STATEMENTS... 7 PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.COM... 8 HTML COLOR TABLES... 8 PRODUCT FILE FORMAT AND REQUIRED ASSETS... 8 IMAGE EXAMPLES... 9 Last Updated: Mon, May 6, 2019 Data Standard: PLUMBING TOOLS, FITTINGS, PARTS AND REPAIR Page 1 of 10
Last Updated: Mon, May 6, 2019 Data Standard: PLUMBING TOOLS, FITTINGS, PARTS AND REPAIR Page 2 of 10
CHECKLIST FOR ONLINE SKU REQUIREMENTS All items must be entered into the IDM Vendor Portal (or communicated to your digital content analyst) before the SKU will be moved out of Vendor Enrich. Super SKUs PLUMBING TOOLS, FITTINGS, PARTS AND REPAIR ALL PRODUCTS REQUIRED {Super_SKUs_Required} Swatch Images {Swatch_Images_Required} Accessories Accessories are recommended for this category. Please limit the number of accessory items to 12 or fewer. Collections Collections are recommended for this category. Please attempt to limit the number of items in the collection to 12 or fewer. Coordinating Items Coordinating items are recommended for this category. Please attempt to limit the number of items in the coordinating group to 12 or fewer. Images and Assets {Images_and_Assets_Required} Video Product videos should be loaded for items in this category. Last Updated: Mon, May 6, 2019 Data Standard: PLUMBING TOOLS, FITTINGS, PARTS AND REPAIR Page 3 of 10
ANATOMY OF THE HOMEDEPOT.COM PRODUCT INFORMATION PAGE (PIP) Helping our customers get more out of their home improvement projects is what The Home Depot is about. It s only natural to express that helpfulness with a genuine and friendly voice. We don t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards. As you create the marketing components associated with your product information, use the perfect sku example below to ensure your products are picture-perfect, optimizing the customers shopping experience. For a more detailed explanation on the various components below, CLICK HERE To get your own (already created) product videos online, use the Vendor Video Portal: http://itemvideoprod.microsite.homedepot.com/ To add items to existing videos or if you have questions about videos, email: vendor_video_request@homedepot.com Inquiries about linking to us from your site: vendorlinks@homedepot.com Receive more info related to your product reviews and be set up for automated reporting, respond to a customer issue, etc: UserGeneratedContent@homedepot.com Implement Q&A for all your products: UserGeneratedContent@homedepot.com Last Updated: Mon, May 6, 2019 Data Standard: PLUMBING TOOLS, FITTINGS, PARTS AND REPAIR Page 4 of 10
PRODUCT NAME AND MARKETING COPY PRODUCT NAME The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of PLUMBING PARTS AND ACCESSORIES. DO NOT include the manufacturer brand name in the product name. The manufacturer brand name must be entered in the MFG Brand Name attribute during data collection and will be automatically added to the Product Name when the information is displayed on homedepot.com. Product Name Legend Items in brackets [ ] are considered required elements of the product name Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product Items in quotations are to be added as listed Aerator and Flow Restrictor: {Series} + [Flow Rate "GPM"] + {Product Type} + [Product] Dual Thread 2.2 GPM Spray Aerator Air Chamber, Ball Cock/Fill Valve, Cap, Closet Spud, Drain, Flange, Nipple, Nut, Plug, Repair Clamp, Ring, Riser, Sink Hole Cover, and Sleeve: {Series} + [Diameter in. OR Diameter in. "x" Length in. OR Height in.] + [Material] + {Connection Type} + [Product Type] + [Product] 1/2 in. Copper Tube Cap 1/4 in. Brass Square Head Plug 3/4 in. x 1/2 in. Brass Pipe Bushing 3 in. Floor Drain 5/8 in. Brass Compression Sleeve 3 in. x 4 in. Adjustable Metal Ring DWV Closet Flange 4 in. x 3 in. Flexible Reducer Connector 2 in. Closet Spud 9 in. to 14-1/2 in. 400A Fill Valve (3-Pack) Hose Washer and Pipe Hanger: {Series} + [Opening Diameter in.] + [Product Type] + [Product] + {Quantity if more than 1 (-Pack) } 5/8 in. Hose Washer (10-Pack) 1/2 in. Copper Split Ring Pipe Hanger (2-Pack) Air Admittance Valve: {Series} + {Product Type} + [ Air Admittance Valve ] + {Quantity if more than 1 (-Pack) } SCS Air Admittance Valve Elbow, Return Bend: {Series} + [Fitting 1 Size in.] + {Fitting 2 Size in.} + {Fitting 3 Size in.} + [Material] + [Bend "-Degree"] + [Connection Type] + [ Elbow and Hoses - CPVC, PEX, Polyethylene, Polypropylene, and Vinyl Pipe: {Series} + [Diameter in. "x" Length ft.] + {Color} + [Material] + {Application} + [Product Type] + [Product] + {Quantity if more than 1 (-Pack) } 1/2 in. x 500 ft. Red PEX Tubing Oxygen Barrier Radiant Heating Pipe Toilet Flush Valve: {Series} + {Flush Valve Type} + [ Dual Flush Valve or Flush Valve ] 400A Flush Valve Hydroclean Dual Flush Valve Toilet Tank Flapper: {Series} + [Plug Size in.] + {Flapper Type} + [ Toilet Tank Flapper ] 4 in. Toilet Tank Flapper Toilet Tank Lever: {Series} + {Lever Type} + [ Tank Lever ] + {"for" Tank Type} + {"with" Feature} + ["in" Color/Finish] Curved Toilet Tank Lever in White Universal Tank Lever with Metal Arm and Microban in Chrome Toilet Tank Lever for Mansfield with Plastic Arm and Chrome Handle Trim Kits: {Series} + {Handle Style} + ["1-Handle" or "2-Handle"] + [Mount Type] + [Product] + ["Trim Kit"] + ["in" Finish] + {"with" Feature} + ["(Valve {and Handles} Not Included)"] Chateau WaterSense Posi-Temp 1-Handle Tub and Shower Faucet Last Updated: Mon, May 6, 2019 Data Standard: PLUMBING TOOLS, FITTINGS, PARTS AND REPAIR Page 5 of 10
Fitting OR "Return Bend Fitting"] + {Quantity if more than 1 (- Pack) } 1/2 in. Copper 90-Degree Hub x Hub Elbow Fitting 3 in. x 3 in. x 1-1/2 in. PVC DWV 90 Degree Hub x Hub x Hub Elbow Fitting with Side Inlet Tee, Wye, Cross, Bushing, Reducer, and Strainer: {Series} + [Fitting 1 Size in.] + {Fitting 2 Size in.} + {Fitting 3 Size in.} + {Fitting Size 4 in.} + {"x" Length in.} + {Material} + {Connection Type} + [Product] + ["Fitting"] + {Quantity if more than 1 (-Pack) } 3/4 in. Brass Hose Wye Fitting 2 in. Brass Pipe Line Strainer Fitting 4 in. x 4 in. x 2 in. PVC DWV Hub x Hub x Hub Sanitary Tee Fitting 10 in. x 6 in. PVC DWV Cross Tee Fitting Pressure Regulating Valve, Adapter, Coupler, and Union: {Series} + [Fitting Size 1 in.] + {"x" Fitting Size 2} + [Material] + [Piping System Type] + {Bend Angle "-Degree"} + {Connection Type} + [Product] + { with } + {Characteristic} + {Quantity if more than 1 (-Pack) } 1/2 in. x 1/4 in. Copper Pressure Cup x Cup Coupling Fitting with Stop 2 in. Copper DWV 45-Degree Cup x Cup x Cup Wye Fitting 6 in. x 6 in. x 4 in. PVC DWV Hub x Hub Sanitary Reducing Tee Fitting Trap: {Series} + [Opening in. ] + [Material] + {Connection Type} + [Shape] + [ Trap ] + {Quantity if more than 1 (-Pack) } 1/4 in. Brass S-Trap 2 in. PVC Hub x Hub P-Trap and Hoses - Copper Pipe: {Series} + [Diameter in. "x" Length ft.] + [Copper] + [Copper Pipe Type] + {Product Type} + ["Pipe"] 1/2 in. x 10 ft. Copper Type M Hard Temper Straight Pipe and Hoses - Other Metal Pipe: {Series} + [Diameter in. "x" Length ft.] + [Material] + [Product Type] + ["Pipe"] Trim Kit in Chrome (Valve Not Included) Geneva Cross Single Handle Thermostat Valve Trim Kit in Oil Rubbed Bronze (Valve Not Included) Allure Shower Valve Trim Kit in Satin Nickel (Valve Not Included) Composed 1-Handle Volume Control Valve Trim Kit in Titanium with Rite-Temp Technology (Valve Not Included) NOTE: if the valve IS included, the item should belong under Bath, not Plumbing Other Accessory: {Series} + {Size or Dimensions} + {Accessory Type} + [Product] + {"," Color} + {Quantity if more than 1 (-Pack) } 400A Fill Valve Replacement Seal Plastic Toilet Shim (2-Pack) Victorian Lever Handles Kit (2-Pack) #15 O-Ring (10-Pack) 12H-4D Hot Stem (5-Pack) Aerator Screen Seats & Springs for Delta (50-Pack) Refill Tube and Adapter Clip Toilet Wax Extender Kit Perfect Flush Dual Flush Upgrade Kit Toilet Bowl Wax Ring (8-Pack) 1 in. OD x 3/4 in. ID x 10 ft. PVC Tubing 12 in. Polymer Braid Toilet Supply Line 1/2 in. OD x 1/2 in. FIP x 30 in. Faucet Sup Other Valves: {Series} + {Product Type} + [ Valve ] + {Quantity if more than 1 (- Pack) } Sump Pump Inline Check Valve and Hoses - PVC and ABS Pipe: {Series} + [Diameter in. "x" Length ft.] + {Color} + [Material] + {"Schedule" Schedule #} + {Application} + [Product Type] + ["DWV" OR "Pressure"] + [Product] 1-1/4 in. x 10 ft. White PVC Schedule 40 Plain End Pressure Pipe and Hoses - CSST Pipe: {Series} + [Diameter in. "x" Length ft.] + ["CSST"] + [Product Type] + [Product] HOME-FLEX 1/2 in. x 75 ft. CSST Corrugated Stainless Steel Tubing and Hoses - Corrugated Pipe: {Series} + [Diameter in. "x" Length ft.] + [Product Type] + Last Updated: Mon, May 6, 2019 Data Standard: PLUMBING TOOLS, FITTINGS, PARTS AND REPAIR Page 6 of 10
3/4 in. x 10 ft. Galvanized Steel Pipe [Product] PRODUCT NAME NOTES {Product_Name_Notes} 6 in. x 100 ft. Corex Drain Perforated Pipe MARKETING COPY What you type in the description field will appear to our customers. You are creating a product description that appears on HomeDepot.com, not your manufacturing company website. This means that your descriptions must stand on their own without the use of asterisks to qualify a statement. Further, from a Search Engine Optimization (SEO) perspective, your description should focus on the key terms that make your product unique. DO NOT use any special characters such as the Copyright Symbol, Registered Symbol or Trademark Symbol when inserting your product information in Item Data Management. MARKETING COPY EXAMPLE Fix your clog with the BrassCraft 1/2 in. x 50 ft. Drain Auger. This drain auger features a high-quality spring wire for excellent flexibility in tight bends. The design provides maximum thrusting action and even-through strainer crossbars. Last Updated: Mon, May 6, 2019 Data Standard: PLUMBING TOOLS, FITTINGS, PARTS AND REPAIR Page 7 of 10
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS FEATURE BULLET RANKING AND EXAMPLES A minimum of 6 bullets is required for products in this category. You may add more features if they are relevant to the product If you come across features that are not listed below but you feel they are important to the customer, please first try to combine it with an existing feature below or you may add it separately Do not include punctuation at the end of the bullet (no periods or semi-colons) Do not spell out numbers even when beginning a bullet. The only exception to this rule is when two numbers follow each other; always spell out the first number Note: Only use the following feature bullets (that are applicable) listed in the sequence orders below: 1. Material/Construction feature and benefit Solid brass construction for durability and reliability Made of heavy-gauge copper-plated steel 2. Water Efficiency feature and benefit Water Sense Certified for water savings 2.2 GPM provides standard flow while remaining economical 3. Design feature and benefit Fluid design lines offer easy cleaning Adjustable length from 18 in. to 24 in. allows for various applications with a tight fit 4. Convenience feature and benefit Touch Toe style provides added convenience Adjustable strap and automatic pitch offer convenient alignment and fit 5. Compatibility/Use feature and benefit Coordinates with the Townsend or Heritage Fixtures Fits 3 in. and 4 in. lines Used with types L and M hard-temper copper tubing Works on any combination of Copper, CPVC, PE-RT, and PEX Pipe 6. Resistance feature and benefit Resists chlorine and toilet tank cleaners offering greater durability and longevity 7. Standards/Compliance feature and benefit ASSE and UPC approved Complies with ANSI B1. 20.7 standards UL listed for added safety 8. Installation feature and benefit Clip style offers fast and easy installation For wall-mount installations 9. Included feature and benefit Hardware included for installation convenience Includes: Wtems, handles, seats, and springs for a complete remodel kit 10. Required for Pipe Valves, Fittings and Connectors: Connection type feature and benefit Adapts to standard female pipe threads with a sweat connection Join by solvent cement or threading 11. Required for Pipe Valves, Fittings and Connectors: Usage requirements feature and benefit Requires a minimum of 151 PSI working pressure to maintain flow 12. Required for and Hoses: Ends feature and benefit Die formed ends assure uniform sizing for strong, easy-to-connect joints 13. Required for Plumbing Tools: Adjustability/flexibility feature and benefit Operates by hand or by adding any variable-speed drill, providing versatility 14. Required for Plumbing Tools: Resistance/Durability feature and benefit Dent and corrosion proof and kink resistant for optimal performance and longevity 15. Required for, Fittings and Connectors: Application Great for DIY decor as well as gas, air and LP use For use with copper, brass, aluminum, or plastic 16. Required for, Fittings and Connectors: Incompatibility Not for use with potable water or recommended for steel tubing Not recommended for underground use Do not use with compressed air or other gasses Not for use with potable water Last Updated: Mon, May 6, 2019 Data Standard: PLUMBING TOOLS, FITTINGS, PARTS AND REPAIR Page 8 of 10
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.COM To ensure an optimum customer experience on homedepot.com, the following product image requirements have been established. SIZE All images must be at least a minimum of 1000 pixels x 1000 pixels PHOTOGRAPHY: All products must be digitally photographed out of the package with the exception of products that are typically represented in the package, such as extension cords, fasteners, etc. If an image is shot in the packaging, both the front and the back of the package should be shot to include any marketing copy or disclaimer included on the packaging. This is to be assessed on an as need basis by the vendor, merchant and homedepot.com. Main product images should only feature the product. No props or additional products (assortment groupings) are allowed within the primary image area. Iconography, text, water marks or logos are not allowed within the primary image. Alternative images of the product are encouraged to convey lifestyle images and alternate views of important product features People and pets must not appear in any product image. Images must represent the correct color of the product. {Guideline_Background_Borders} HTML COLOR TABLES HTML Color Table 1 Name Sample Hex Triplet RGB CMYK White #FFFFFF R-255 G-255 B-255 C-0 M- 0 Y- 0 K- 0 Beige #F5F5DC R-245 G-245 B-220 C-0 M- 0 Y- 10 K- 4 PRODUCT FILE FORMAT AND REQUIRED ASSETS FILE FORMAT and NAME Image files MUST be in JPEG format. The format for naming your asset should enable users to quickly associate an asset to an item. Example: yourmodel#_productimage.jpg, your UPC_productimage.jpg, yourmodel#_lifestyle.jpg REQUIRED ASSETS Warranty Installation Guide Last Updated: Mon, May 6, 2019 Data Standard: PLUMBING TOOLS, FITTINGS, PARTS AND REPAIR Page 9 of 10
IMAGE EXAMPLES Primary Image Front-facing that displays product on a white background, tilted slightly (about 30 degrees) to show product opening if applicable. Alternate Image Front-facing product silo shown on a white background. Alternate Image 2 Side-facing product silo shown on a white background. Lifestyle Image Image showing item in a real life setting, with item as the focal point of the image. Last Updated: Mon, May 6, 2019 Data Standard: PLUMBING TOOLS, FITTINGS, PARTS AND REPAIR Page 10 of 10