Tryout odelo WCM 19-20 th of March 2015, Slovenia Jani Kunej, Head of Tryout odelo Slovenia Jens Maschkiwitz, Director technology & process odelo Group
Build Lights We with Dedication! Seite 2 odelo GmbH 2015
odelo - Farba Worldmap Seite 3 odelo GmbH 2015
Products Tail Lights LEDs LED Platinum Daytime Lights Stoplights E-Class (DAG) S-Class (DAG) Beam LED CoB E-Klasse (DAG) 911 (PAG) TFL Series Stoplights Panamera (Porsche) Passat (VW) Pharos Sidelooker Golf (VW) FRA Platinum (turn signals) A8 (Audi) S6 (Audi) Audi A8 Audi TT Standard LED BMW 3 Series Coupe / Cabrio Light guide LED Seite 4 odelo GmbH 2015
Milestones of Product Technology First mirror turn indicator (Mercedes-Benz) Break force display: First variable break light (BMW) 1996 1997 1998 1999 2000 2001 2002 2003 2004 First LED-CHMSL in Europe (Mercedes-Benz) First Full-LED Taillight (Cadillac) First interior EL foil (MB and Maybach) First sidelooker LED of odelo LED (Audi) Seite 5 odelo GmbH 2015
Milestones of Product Technology Full-LED Frontlighting (Study) (Audi) COB Technology (Audi) First full-led RCL in compact class (A-Class) First multi-level intensity RCL (Mercedes E-Class) 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 First single DRL (Audi) D4PA? First Pharos LED Modular DRL (Porsche 970) (Mercedes Benz) LED-based progressive turn signal First lightguide based reverse light Seite 6 odelo GmbH 2015
Our Customers & Tier1-Market Seite 7 odelo GmbH 2015
TryOut MOTIVATION Why Try Out? Seite 8 odelo GmbH 2015
Complexity challenge OEM / Customer Complexity Functional Complexity Vehicle Programme Complexity Network Complexity OLED 2020 LED 2015 2020 1995 2015 BULB 1995 t t t Seite 9 odelo GmbH 2015
Complexity challenge Facts Lifetime cycle shortened to 3,5 years (after 3,5 years facelift with cold start) Number of cars per lifetime reduced to half due to more car models Seite 10 odelo GmbH 2015
Complexity challenge Conclusion => time to earn money is shortened => 100% function of production process (tools/ assembly equipment/ logistic) before SOP is must!!! Seite 11 odelo GmbH 2015
Targets gain in efficiency reduction of ramp up cost reduction of quality cost Seite 12 odelo GmbH 2015
TryOut MOTIVATION Needs: capacity on serial machines is not sufficient for testing of tools and assembly equipment besides daily production, especially to improve tool quality or do some changes To check and verify the combination of material and tools costs a lot of time and testing loops Special technical issues in TryOut phase: > Light value not sufficient and thermal stress > Dimensional accuracy, tolerances, process capabilities > Quality of surfaces and scrap in TryOut phase That Leads to a TryOut concept by extensive testing of injection tools, coating fixtures and assembly processes in a early phase bundling of know how to verify tools, fixtures and assembly equipment in TryOut area close to production side to learn from the daily quality tasks early and systematic training of the workers Seite 13 odelo GmbH 2015
TryOut FUNCTIONS company in the company Equipment Mono-SGM 250to - 1.000to Multicolour-SGM 900to - 1.800to Coating Welding EOL-Testing Completed Assembly-Lines Responsibility Launching costs Launching schedule & milestones On time delivery Launching Quality Process competencies Seite 14 odelo GmbH 2015
TryOut CIRCLE project setup logistic/ supplier management ramp up coordination maturity report change management Seite 15 odelo GmbH 2015
Tryout phases & team Milestones MPB Transfer to production side EMPB EMPB Completed SOP Where Try-Out Team final production side final production side Who Tooling, Engineering Assembly Try-Out Team Tooling, Engineering Assembly Try-Out Team Plant Team TryOut Team Plant Team Why To prove Production Readiness, Optimization of tools in TryOut with best availability of employees with broad know how Sampling inspection Presentation to customer Run@Rate with customer Ramp up curve Volume production Seite 16 odelo GmbH 2015
Transition Transition from vertical to horizontal integration of suppliers Seite 17 odelo GmbH 2015
Cost Of Poor Quality As a company gains a broader definition of poor quality, the hidden portion of the iceberg becomes apparent COPQ ranges from 15-25% of total cost Seite 18 odelo GmbH 2015
Supplier integration in try out Requirements: => to minimize trouble shooting and additional costs Suppliers must be integrated in an early phase of the projects => trials must be done at suppliers to avoid transfer/ travel costs (COPQ) => ramp up phase in the plant must be supported by supplier (24/365) to avoid misunderstandings => Innovation strengths Seite 19 odelo GmbH 2015
Thank you for listening Seite 20 odelo GmbH 2015