New Horizons. Karim Michel Sabbagh, President and CEO



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9 The continuing evolution of television

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New Horizons Karim Michel Sabbagh, President and CEO INVESTOR DAY 2015, 17 June 2015

World leading satellite-enabled solutions provider SES focuses on four key market verticals Video Fixed Data Mobility Government Providing global satellite-enabled solutions Operating 53 GEO satellites using over 20 global teleports, GEO MEO HTS GEO HTS augmented by O3b s 12 MEO satellites Differentiated offer combining GEO wide beam, GEO HTS and MEO HTS capabilities Serving over 700 broadcasters, enterprises, institutions and governments in over 130 countries Reaching 312 million TV households worldwide Annual revenue EUR 1.9 billion (2014) Contract backlog EUR 7.4 billion 1

Building future-proof differentiation SES s vision To be the foremost satellite-enabled Video Mobility Fixed Data Government provider of communications around the world and an indispensable contributor to global digitisation 2

Trajectory towards new horizons 1 GLOBALISATION 3 DEMATURING VERTICALISATION 2 3

Increasing presence in emerging markets International revenue development EUR million (at constant FX and same scope) 600 400 200 18% of total 29% of total Fleet capacity development Cumulative incremental capacity (36 MHz equivalent) 250 200 150 100 50 SES-9 53 +53 53 SES-10 SES-11 (1) 80 +27 SES-16/ GovSat (2) SES-15 164 +68 SES-12 SES-14 180 +8 0 2007 2008 2009 2010 2011 2012 2013 2014 0 +16 Q3 2015 H1 2016 H2 2016 H1 2017 H2 2017 Europe North America International Flexible operating model: local networks and expertise supported by SES s global platform 1) SES-11 is a replacement satellite for AMC-15 and AMC-18 (no net change in capacity) 2) Procured by LuxGovSat 4

Providing a differentiated global offer: Infrastructure Completing and deploying a multi-layer satellite network to capture global opportunities (1) GEO wide beam + GEO HTS + MEO HTS 53 satellite constellation Reaching 312 million TV households worldwide Serving multiple global data applications Seven future satellites adding 12% new capacity to be launched by end-2017 Adding 36 GHz total Ka- and Ku- capacity by end-2017 Global HTS platform covering Europe, North America, Latin America and Asia-Pacific Reduced cost per MHz, improving value proposition for data applications 12 satellite constellation Covering between 45 North and 45 South High throughput of over one Gbps per beam Ultra low latency for fibre in the sky type of service Further procurements planned While keeping focus on developed markets, accelerating globalisation of assets/capabilities 1) SES has a 45% interest in O3b Networks 5

Providing a differentiated global offer: Services Services revenue development (including pull through ) EUR million (at constant FX and same scope) 500 400 300 200 100 0 2007 2008 2009 2010 2011 2012 2013 2014 6

Focusing on four key market verticals Offering integrated, satellite-enabled solutions in four key market verticals Video Fixed Data Mobility Government Four market segments where satellite-enabled communications can be essential globally Different portfolios, cycles, drivers and dynamics require dedicated capabilities/ go-to-market Developed four Market Solutions Centres, customising and differentiating SES s offer 7

Video Video revenue growth forecast 2014 vs. 2018 (1) USD billion 15 Video 10 5 Fixed Data 0 Satellite capacity Playout & Media asset management Online Video Platform & ancillary services Consumers want multi-screen experience, anytime and anywhere Mobility Linear TV established in developed markets, increasingly complemented by OTT Demand for linear TV in emerging markets is still increasing Consumers expect higher quality resolution, i.e. HD and Ultra HD Government Value for money in terms of content and quality is key for consumers 1) Source: IHS 8

Fixed Data Fixed data revenue growth forecast 2014 vs. 2023 (1) USD billion 12 Video 9 6 3 Fixed Data 0 Wide beam FSS High Throughput Satellite Platform & Services Broadband access becoming a universal and basic requirement Mobility Right combination of bandwidth, quality of service and price is key Users demand increasingly higher speeds Satellite increasingly important in regions where alternatives not economically viable Government HTS enables significantly higher throughputs and lower cost per bit 1) Source: NSR 9

Mobility Mobility revenue growth forecast 2014 vs. 2023 (1) USD billion 5 Video 4 3 2 1 Fixed Data 0 Wide beam FSS High Throughput Satellite Platform & Services Airlines and maritime catering to growing bring-your-own-device usage Mobility Aeronautical value evolving rapidly with new entrants Maritime growth also driven by office at sea and crew welfare requirements Commercial mobility expanding to domestic routes, as well as International Government GEO/MEO HTS key enablers for certain markets/routes, complementing wide beam 1) Source: NSR 10

Government Government revenue growth forecast 2014 vs. 2023 (1) USD billion 8 Video 6 4 2 Fixed Data 0 Wide beam FSS High Throughput Satellite Platform & Services Geo-political dynamics creating greater need for satellite-based applications Mobility Growing demand for civilian government applications (e.g. schooling and distance learning, civil protection, emergency response and disaster recovery) HTS and military spectrum capacity poised to play an increasing role Government 1) Source: NSR 11

Developing smarter satellite-enabled solutions Actions: 2014-2015 Actions: 2015 and beyond Delivered HD+ catch-up and Video on Demand Grow technical reach Partnered on African platforms Support HD conversion, Ultra HD roll-out Video Develop hybrid solutions Procured global HTS capacity Connect more corporate network sites O3b entered commercial service Connect more remote communities Fixed Data Integrate in Cloud and Internet of Things architectures solutions Developed global roaming Connect more vessels, planes and trains Mobility Major partnership with Global Eagle Entertainment for global connectivity Provide high quality inflight entertainment and very fast broadband solutions Government Enhancing government procurement approach (e.g. Pathfinder in the U.S.) Established LuxGovSat and launched SES-16 programme Agreed two hosted payloads in the U.S. Develop civilian and defence applications Provide globally secure and reliable networks Develop additional solutions 12

Dematuring our industry Disruption index Usage Anytime, anywhere, all content Mobile, low latency, Internet of Things Means of Distribution OTT, SVoD, freemium SaaS, free Internet, subs. backbones Technology Streaming, Fttx, 5G HTS, 4G, 5G, LEOs, HAPs Regulations Spectrum, copyrights Spectrum, neutrality, security Lateral Competition Content owners, CDNs, OTTs National operators, Viasat, Airbus Video Data 13

Recoding SES s DNA to lead in an evolving industry ACCELERATION INTEGRATION AFFIRMATION Future-proof lenses to solve the innovator s dilemma and catch big wave of small changes 14

Accelerate innovation and infrastructure deployment Technology Cycles Global Deployment SES Operating Model Accelerate and improve processes Accelerate innovation and core performance improvements 50 x satellite broadcast efficiency improvement last 20 years 100 x satellite broadband improvement last 20 years Accelerate integration and reduce time-to-market Accelerate deployment of global assets and resources Unlock new growth in emerging markets Meet geographically diverse and demanding needs of Mobility Protect and grow European and US video neighbourhoods Globalise our solutions to create future-proof differentiation Strengthen SES s strategic agility for a faster-moving world Structure SES to accelerate decision processes, maximise network effect and foster intrapreneurship Combine the SES glocal model with Market Solution Centres creating an innovative, more agile, network-like structure 15

SES already accelerating Premiered multiple satellite Ultra HD transmissions Hosted the first Ultra HD broadcast Broadcasting Europe s first FTA Ultra HD channel Global HTS 2015 2018 Multi-mission satellite using dedicated military frequencies SES-16/GovSat High powered, fully steerable spot beams for multiple government-specific missions 16

Integrate infrastructure, services and terrestrial Combined infrastructures Integrate infrastructures (space/terrestrial) and architectures (GEO/MEO/HTS/IP) Converged Platforms Optimise solutions and enhance experiences Integrate in broader ICT digital ecosystem Next Generation Data Mobility Networks Government Mobility Fixed Networks Government Fixed Selective Verticalisation For specific verticals Integrate our differentiating solutions Next Generation Video Hybrid Video Distribution 17

2010 2015 Integrating O3b s unique and complementary offer Significant improvement in throughput, providing low latency fibre in the sky service 10 Mbps 40 Mbps Up to 1.3Gbps Range of solutions Around 40 committed clients 18

Affirming SES s unique role and right-to-win Leadership Affirm SES s leadership as the foremost satellite-enabled communication solutions provider Based on a differentiating and comprehensive portfolio of solutions Ecosystem Re-shaper Affirm SES s role in the industry as ecosystem re-shaper Building on SES s unique network of business and technology partners Digitisation Enabler Affirm SES s right-to-win as an indispensable contributor to global digitisation Bringing ubiquitous digital quality of experience to all Financial Financial framework delivering superior financial management and returns Invested more than EUR 500 million in NGD and NGV 19

Delivering future-proof differentiation 1 Globalisation Benefiting from emerging markets growth and resilience Capturing global opportunities across key verticals Scaling horizontally and vertically to achieve future-proof differentiation 2 Verticalisation Smarter and differentiating solutions anchored to SES s satellite infrastructure, customised to specific verticals 3 Dematuring Accelerating innovation and satellite infrastructure deployment Integrating infrastructure, services and terrestrial to strengthen the value-chain position Affirming SES s unique role and right-to-win 20

Disclaimer This presentation does not, in any jurisdiction, including without limitation in the U.S., constitute or form part of, and should not be construed as, any offer for sale of, or solicitation of any offer to buy, or any investment advice in connection with, any securities of SES, nor should it or any part of it form the basis of, or be relied on in connection with, any contract or commitment whatsoever. No representation or warranty, express or implied, is or will be made by SES, its directors, officers or advisors, or any other person, as to the accuracy, completeness or fairness of the information or opinions contained in this presentation, and any reliance you place on them will be at your sole risk. Without prejudice to the foregoing, none of SES, or its directors, officers or advisors accept any liability whatsoever for any loss however arising, directly or indirectly, from use of this presentation or its contents or otherwise arising in connection therewith. This presentation includes forward-looking statements. All statements other than statements of historical fact included in this presentation, including without limitation those regarding SES s financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to SES products and services), are forwardlooking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of SES to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. Such forward-looking statements are based on numerous assumptions regarding SES and its subsidiaries and affiliates, present and future business strategies, and the environment in which SES will operate in the future, and such assumptions may or may not prove to be correct. These forward-looking statements speak only as at the date of this presentation. Forward-looking statements contained in this presentation regarding past trends or activities should not be taken as a representation that such trends or activities will continue in the future. SES, and its directors, officers and advisors do not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.