INVITATION BERENBERG ACADEMY 2016

INVITATION BERENBERG ACADEMY 2016

»The children now love luxury. They have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise.«socrates (469 399 BC)

Greeting of Dr Hans-Walter Peters Spokesman of the Managing Partners Dear guests, Asset and succession planning involves various aspects. On the one hand, you the next generation need to deal with high responsibilities at an early stage in life and to find your own role within the business or family organisation. On the other hand, asset and succession planning conceals great opportunities for you in the long term. In order to make use of these and retain and increase your assets, it is beneficial to build up an understanding of the mechanism of capital markets and asset investments. We have made it our mission to prepare you for this challenge within the framework of our event, the Berenberg Academy, which will give you great insights into asset investment and succession. In 2012 we set up the Berenberg Academy for the first time in Hamburg. Since then, we have constantly developed this exclusive event further, respecting the specific requests of our guests. As a result we have incor - porated a session on start-up businesses in each event. This year, we are pleased to invite you to our first event in London and look forward to exchanging ideas and discussing a range of topics with you! We are also offering guests the opportunity to bring a friend who may be interested in this event. Warm regards,

Location 4 th June 2016 Berenberg 60 Threadneedle Street London EC2R 8HP United Kingdom

Agenda 9.30am Guest arrival 10.00am Welcome and Introduction 10.30am Workshop I Equities Julia Thannheiser Workshop II Art Marie Krimphoff and Dr Thomas Kellein 1.45pm Speed dating 2.30pm 3.45pm 4.00pm Workshop III Succession Planning Dr Dominik von Au Coffee Break Keynote Speaker Julian Marquardt-Baladurage 11.30am Coffee Break 5.00pm Closing remarks 11.45am 12.45am Pitching Event Markus Hujara Lunch 5.15pm 6.00pm Free time Evening activity 3

Workshops 4

Julia Thannheiser Specialist Sales for Telco & Media Berenberg Workshop I Equities Stock Broking at Berenberg Markets, mobile phones and marketing 5.15am alarm clock, 6.30am newswrap, 7am morning meeting and action! Equity markets are for early risers and late sleepers; they are dynamic, unforgiving, and a jungle of useful and useless information. The core of Berenberg s markets division is made up of Research, Sales and Trading, a wild mix of tasks, talent and temper. Combine it with Debt Capital Markets and the strategic advisory/m&a division and you end up with a wide umbrella of services at Berenberg called Investment Banking. What lies behind these services and what is the role of an Equity Sales Person focused on Telecommunications and Media stocks? Julia Thannheiser, Specialist Sales for Telco & Media in our London office, will give an introduction. 5

Marie Krimphoff Berenberg Art Consult Dr Thomas Kellein Berenberg Art Consult Workshop II Insights into the art market: what is associated with multi-million prices? Francis Bacon, Mark Rothko, Andy Warhol, Jeff Koons: the fine arts set new auction records every year. What do these amazing multi-million amounts mean? What happens to artists, museums and galleries that do not have access to such amounts? Who makes money out of the large deals? And what about young people who start collecting art today, who do not know the investment opportunities and, above all, their own personal involvement? Marie Krimphoff and Dr Thomas Kellein will speak about Berenberg Art Consult, one of Berenberg s specialist departments. They will tell of international auctions and glamorous fairs, but also of the burning questions that move both old and young collectors today. 6

Markus Hujara Head of Marketing Berenberg Private Banking Pitching Event The platform for innovative business ideas In search of new investors, young entrepreneurs need to prove their business ideas in so-called pitches, an individual style of presentation that has evolved over the years. Young entrepreneurs aim to convince their audience of their leadership skills and business plan. At our Pitching Event you will see how prospectively or successfully entrepreneurs present their business ideas, giving you the opportunity to ask questions regarding their innovative products or services. Do you have your own business idea or are you are about to launch? Feel free to pitch your company and use this opportunity to win over your audience. You will have 5 minutes to pitch. Please apply to be an active speaker when you register for this event. 7

Dr Dominik von Au Managing Director INTES Academy for Family Business Workshop III Preserving the family business Succession planning around money, power and love One of the key challenges of every family business is to ensure the successful transition from one generation to the next. Yet whilst theoretically this can be planned, why do roughly half of all family businesses fail in this task? When the successor has to face assuming responsibility of the family business, they should ask themselves a wide range of questions: what role could I play within the context of the family business, if at all? Is being an entrepreneur compatible with my way of life? What effects will succession have on our company and the family? Dr Dominik von Au, managing director at the INTES Academy for Family Business, will elucidate the fundamental structures of family businesses, the different succession models and roles that may be avail able, and how an ownership strategy can help you bring to light the advantages of a family business compared with other company types. 8

Julian Marquardt-Baladurage Co-founder & Managing Partner MBJ London Keynote Speaker Julian Marquardt-Baladurage My passion lies in identifying, incubating and accelerating pre-launch as well as early stage tech startups. To date, we have worked with more than 20 (mainly tech) start-ups, helping them to launch and build their business models successfully. In addition to this I have mentored and advised countless other start-ups and SMEs on developing and scaling their business models. Through my activities at MBJ London, I am also a co-founder of HGV, a London-based investment fund, specialising in seed funding for pre-launch tech start-ups in Europe. In Q4 of 2015 the fund grew by 30% and is set for significant growth over the coming months and years. In January 2016 I was awarded London s Young Entrepreneur of the Year 2015. Keynote: My talk will focus on the bootstrapping of a high-growth tech business in London that has a consumer-funded business approach, as well as some highlights from my last few years as an entrepreneur. I will also speak about what motivated me to start my own business, and where the similar ities and differences lie in a start-up venture and the corporate world. 9

Evening activity Private Wine Tasting with the London Wine Academy Sun, sea and sangria! If you think cheap plonk sums up Spanish wine then think again. Spain is one of the oldest as well as largest producers of wine in the world, producing a diverse range of wines including Cava, Rioja and Sherry. And its cuisine has become the envy of the world thanks to superstar chefs like Ferran Adria (El Bulli). A Spanish Wine and Tapas Pairing Masterclass will give you a true taste of Spain. Come and sample a selection of authentic tapas whilst touring the best vineyards and larders of Spain. There will be plenty of tapas and wine to make for a fun and educational Spanish sensation! Address: Camino Bankside, 5 Canvey St, London SE1 9AN 10

R.S.V.P. by 13 th May 2016 Contact Anna-Lena Schnoor Berenberg Neuer Jungfernstieg 20 20354 Hamburg Germany Phone: +49 40 350 60-8027 Fax: +49 40 350 60-907 E-mail: anna-lena.schnoor@berenberg.de Registration Please register by 13 th May 2016 via Fax, e-mail or online: www.berenberg.de/akademie 11

»The only source of knowledge is experience.«albert Einstein (1879-1955), German Physicist 12

Founded in 1590, BERENBERG is one of Europe s leading private banks today, offering services in the divisions of Private Banking, Investment Banking, Asset Management, and Corporate Banking. Headquartered in Hamburg and led by managing partners, Berenberg maintains a strong presence in the financial centres of London, Zurich, New York, and Frankfurt, and has a total of 19 offices in Europe, the Americas, and Asia. More than 1,330 employees carry the bank s long tradition of success into the future. Independent institutes have repeatedly confirmed the quality of Germany s oldest private bank: at the end of 2015 Berenberg was awarded the»summa cum laude«accolade by DIE ELITE DER VERMÖGENSVERWALTER report (Handelsblatt) for the twelfth time in succession. Trade ma - gazines Professional Wealth Management and The Banker (both Financial Times Group) named Berenberg the Best Private Bank in Germany at the Global Private Banking Awards 2015.

JOH. BERENBERG, GOSSLER & CO. KG Neuer Jungfernstieg 20 20354 Hamburg Phone +49 40 350 60-8027 Fax +49 40 350 60-907