THE GREATER DENVER PCC BOARD OF DIRECTORS www.dpcc.org Mark Talbott, Postmaster - Denver, USPS, Postal Co-Chair Joe Contrino, Henry Wurst, Inc., Industry Co-Chair Geri Prins, Hampden Press, Industry Vice Co-Chair Lynn Conner, Pitney Bowes, Treasurer Michael Villa, Print Partners, Secratary Travis Garvin, Sprint Press, Education Coordinator Jim Fortune, Colorado Litho John Scheunemann George Heinrich, The Postal Professor Paul Johnson, Complete Mailing Solutions Kathleen Krum, RR Donnelley Suzette Perry-Rogers, USPS Mikki Wilder, Wilder Ideas Polly Cardwell, Response Technologies Honorary Members Steve Burn Dee Dee Dyer Dave Karnell Terry Motsinger Dick Platt Debbie Greenwood E. C. Nix March Media Madness! Wednesday, March 30, 2016 General Mail Facility 7500 East 53 rd Place Denver CO 80266-9402 8:30 a.m. to 1:30 p.m. Presented by The Greater Denver Postal Customer Council, Epicomm &
Schedule Registration - 8:00 a.m. to 8:30 a.m. 8:30 a.m. to 9:15 a.m. Best Direct Mail Practices in an Evolving Multi Channel Environment Break - 9:15 a.m. to 9:30 a.m. 9:30 a.m. to 10:15 a.m. The Mailer s Scorecard Break -10:15 a.m. to 10:30 a.m. Best Direct Mail Practices in an Evolving Multi Channel Environment Presented by Wes Powell, President, TMR Direct. Remember the days when mail filled your mailbox and you put up a sign saying No More? Well direct mail has come a long way since then and by using best practices you can employ it to grow your business. This talk show how to effectively combine it with your online presence to grab the buyer s attention at every stage in the buying process. 10:30 a.m. to 11:15 Mail With Purpose - Green Attributes that Enhance Your Brand Break - 11:15 a.m. to 11:30 a.m. 11:30 a.m. to 11:45 a.m. Speaking Postal Lunch -11:45 a.m. to 12:30 p.m. 12:30 p.m. to 1:15 p.m. The Mailer s Score Card Presented by Ken Sutter, Manager Business Mail Entry, USPS Full Service Intelligent Mail is scanned from acceptance to delivery which allows you to track your mail, but the same process allows to Postal Service to verify the integrity of your mail as it is being processed. Does the mail you entered match the electronic documents you submitted, qualify for the discounts you took? Today, that is a moot question, but in the not too distant future there will be a monetary consequence for failure to meet postal thresholds for barcodes, mail preparation and Five Things to Watch
other standards. It is important to know how you are doing and if your mail has issues. Attend this session to learn how to access and understand your Mailer Scorecard and how to drill down to issues with your full service mailings so you can identify and correct any problems before they begin costing you money. Mail With Purpose Green Attributes that Enhance Your Brand Presented by Carol Hoffman, Business Development Representative, Appleton Coated. Understand your customer s goals around sustainability and print/paper usage. Clients are expecting to optimize the use of print and paper and weighing the effectiveness of print versus electronic touchpoints. Often the very basic sustainable paper choices are overlooked as one of the most economical methods to enhance environmental initiatives. Mail with purpose will update current traditional benefits using the environmental calculator and introduce you to the new Life Cycle Analysis benefits Speaking Postal Presented by George Heinrich, The Postal Professor Did you ever suspect that somewhere in Postal Headquarters there is a not too obscure office housing a PASS (Postal Acronym Support Specialist)? Me too! NDC, GMF, ADC, SCF, BBMAU, EDDM, DMM, IMM, RPN, AFSN, IMB, MID, CRID the list goes on and on and on. Join the Postal Professor in a lighter session, as he explores the strange and wonderful world of Speaking Postal. Five Things to Watch Presented by Leo Raymond, Vice President, Postal and Member Relations, Association of Marketing Service Providers Whether you are a printer, mailer, fulfillment company or a mail service provider you have a vested interest in the 80 billion graphic communications industry and the US Postal Service. Five Things to Watch will give you an overview of current affairs impacting our industry & the USPS. Don t miss this opportunity to be up to speed on what is happening in the industry and the Postal Service.
Meet Our Presenters Wes Powell is the President and owner of TMR Direct. TMR Direct is a direct marketing agency that combines inbound and outbound marketing strategies and execution to help their clients grow their businesses. Wes started his career building houses at age 17. He worked as a homebuilder and developer for many years and built over 300 homes. In 1996 Wes transitioned into marketing with the purchase of TMR Direct. He has a Marketing MBA and has also taught Marketing, Management and Strategic Management as a full time college professor. In his spare time, you can find Wes in his garage, on a trial somewhere in the Front Range or eating a bowl of ice cream. Ken Sutter was named Manager of the Business Mail Entry unit in Denver in August 20011. The Denver BME acts as the lead Business Mail department for the Postal Service in The Colorado/Wyoming District which includes some of the largest mailers in the western United States such as Dish Network and Focus on the Family. Sutter manages the Business Mail induction for 2.7 million deliveries with commercial Revenue of $417 million covering an area of 201,000 square miles. Sutter began his Postal career in 1988 as a general clerk in Schaumburg, Illinois and furthered his training to become a Bulk Mail Technician in 1990. He then took on the various roles of Business Mail Entry Supervisor, Trainer and Business Mail Analyst. In 2009 Sutter was promoted to Mailing Standards Specialist in the Northern Illinois District which led him to accept his current position in Denver. Carol Hoffman, is a Business Development Representative for Appleton Coated. She is a seven time Appleton Coated Excellence Award winner recognized for increase sales year over yar, product mix and corporate end-user initiatives. She has worked directly with a number of Fortune 500 companies to educate and introduce the importance of paper choices to enhance their brand with consistent marketing messaging while contributing to their sustainability goals. Carol began her career in paper with Westvaco in a novel role in specification sales, driving end users to be aware of the impact of paper on their print spend and coordinate efforts with key printer partners. Carol lives in St. Louis with her husband; a print sales rep at the time they met..since diversified and their three children George Heinrich, The Postal Professor has been in the mailing industry for forty years. Along with owning two direct mail companies, he has served in leadership positions for some of the country s most respected graphic communication corporations. Currently he is providing training and consulting services to numerous printing and mailing organizations throughout the United States.
A frequent speaker at industry related conferences; he is an active member of MFSA, PIA and currently serves on the Executive Board of the Denver PCC. Leo Raymond is Vice President, Postal and Member Relations, for the Association of Marketing Service Providers, based in Alexandria, Virginia. He was formerly the associations Director of Postal Affairs and served as Interim President from August to November 2008. He serves AMSP members nationwide regarding general postal questions, mailing problems and related government issues and supports AMSP s educational and chapter-based programs. Leo came to the Association in March 2003 upon his retirement from a career with the US Postal Service that spanned over 35 years. Leo holds a Bachelor s degree in History from North Adams State College and has studied at the Darden Graduate School of the University of Virginia. Leo and his family live in Northern Virginia. Who & What is The Greater Denver PCC? The Greater Denver PCC is organized to work for the best mail service possible by establishing a means of regular communications between postal customers and the local postal managers that will provide opportunities for the exchange of ideas and suggestions. Our mission is to ensure the postal customers are aware of the latest changes in postal services, requirements and rates and to educate the mailing public to make the most efficient use of postal products and services. Who & What is Epicomm? Epicomm-the Association for Leaders in Print, Mail, Fulfillment and Marketing Services-is a not-for-profit business management association representing companies in the $80+ billion graphic communications industry in North America. It provides industry advocacy, management training and a comprehensive slate of business-building solutions for companies in an evolving environment. It was created in 2014 through the merger of the Association of Marketing Service Providers (AMSP and the National Association for Printing Leadership (NAPL)/National Association of Quick Printers (NAQP). Its founding associations have some 200 years of combined experience serving graphic communications companies of every size and specialty. Epicomm serves its members through management training, industry advocacy and business-building solutions for companies in the continually evolving graphic communications industry environment. Through its varied programs, publications and oneon-one advisory services, it seeks to enable its members to understand and leverage industry and market change for greater growth and profitability. Epicomm is dedicated to helping its members become and remain leaders in the print, mail, fulfillment and marketing services segments of the graphic communications industry.
Future PCC Events Please watch our website for updates of our 2016 Event Calendar. Mail Piece Design Professional Certification April 27, 2016 National PCC Day September 21, 2016 Visit www.dpcc.org Notes