Germany, Austria & Switzerland Version 5.1 whatever mobile GmbH
Contents 1. Introduction... 3 2. Overview... 3 3. SMS Inbound... 3 3.1. SMS long numbers... 3 3.2. Virtual SIM Hosting... 4 3.3. SMS short codes... 4 3.4. Comparison: Long number versus short code number... 5 3.5. Options for use... 5 3.6. Comparison: Shared versus dedicated use... 5 3.7. Keywords... 6 3.8. SMS Inbound & Auto Reply... 7 3.9. Maintenance Reply... 7 3.10. Receipt of concatenated SMS messages... 7 3.11. Setup, operating and transaction charges... 7 3.12. Volume discounts... 7 3.13. Commissions on SMS long numbers... 7 4. Connection types... 8 5. Client Control Center... 9 5.1. Change password... 9 5.2. Message search... 9 5.3. Operator statistics... 9 5.4. Statement of account... 9 5.5. Keyword statistics... 9 5.6. Keyword administration... 9 6. Glossary... 10 Author:PM SMS Inbound v5.1.doc of 13.09.2012 Page 2 of 11
1. Introduction SMS Inbound from whatever mobile allows contracting parties to implement maximum-quality SMS message inbound services easily and in accordance with their own specific requirements. The highly specialised communications infrastructure maintained by whatever mobile allows our partners to receive messages from almost any mobile network. 2. Overview Mobile Network Operator International SMSC End Cust. Deliver Type 0 Best Price Customer Own Interface Integration GUI Inbound Tool Outbound Tool Customer Systems Internet SMPP/UCP (SMS) HTTP/HTTPS (SMS) MM7 (MMS) SMTP (SMS/MMS) whatever mobile GmbH Message Account Client Control Centre WM System WM Route Management Deliver Type 4 Modem Deliver Type 1 Direct Termination GSM Modem Mobile Network Operator MMSC Short Codes SMSC Short Codes Long Numbers D-A-CH End Cust. End Cust. Service Provider Germany vsmsc 3. SMS Inbound The product SMS Inbound offers the contracting party the ability to receive text messages at reasonable cost from the mobile networks via the direct connections maintained by whatever mobile. For this, whatever mobile sets up a message account for the contracting party on the whatever mobile platform which the contracting party accesses in one of the ways listed in the section describing gateway types. SMS messages received from the mobile networks are forwarded by whatever mobile directly to the contracting party's message account. whatever mobile assumes responsibility for total quality management with regard to the collection of messages from the mobile network operators and service providers and guarantees immediate forwarding of the messages to the message account. 3.1. SMS long numbers SMS long numbers are registered by whatever mobile for the contracting party directly on the mobile network operator's SMSC. The format for the long numbers is the same as that for regular mobile numbers, for example "0176 888 00 888" in Germany, or "0676 800780" in Austria. SMS long numbers can therefore be reached from all German, Austrian, and (almost) all international mobile networks. Using this system, the long numbers only need to be set up on a single SMSC to operate a service available to all German (and international) mobile subscribers. Author:PM SMS Inbound v5.1.doc of 13.09.2012 Page 3 of 11
For an SMS message sent to a long number, end users pay the contract price agreed with their mobile network operator (for example EUR 0.19 per SMS in the German mobile network). whatever mobile maintains a pool of long numbers with the German network operator O 2 and is also in a position to request long numbers from the Austrian network operator T-Mobile Austria. If required, whatever mobile can also provide its contracting parties with international long numbers (for example UK long numbers). Most of the European mobile networks are available. The availability of other international destinations will be examined on request. On request, long numbers can be used within the O 2 network through the use of the voice option for receiving telephone calls (voice calls). To set this up, specification of a routing destination within the German fixed network to which incoming calls are forwarded is required (0800, 01801, 01802, 01803, or a German geographical landline number). End customers are charged the contract connection fees for a call within the O 2 network. In addition to the SMS long numbers described above (for example 0676 800780), there is also the "Phone numbers with a regulated price cap" option in Austria. These are numbers with a nine-digit sequence (for example 0828xxxxx) which can be used like virtual terminal numbers for receiving SMS messages. Unlike virtual terminal numbers however, these numbers must be set up on all SMSCs for each network operator. To send a text message, the end customer pays the contract price agreed with their mobile network operator. 3.2. Virtual SIM Hosting The product "Virtual SIM Hosting" allows contracting parties to read SIM cards from various international networks into a virtual SMSC so that they can be used to receive international SMS messages. This allows service providers to provide their end customers with a local long number for the receipt of SMS messages. The SIM card must be furnished by the service provider. Note also that receipt of SMS messages to long numbers is also possible using the SMSCs and mobile networks listed in the separate appendix (Coverage List Virtual SIM). 3.3. SMS short codes Like long numbers, SMS short codes are also set up by whatever mobile for the contracting party directly on the SMSC. These are usually five-digit numbers such as "48000". SMS short codes can only be reached by end customers in the respective mobile network. To be accessible from all mobile networks, an SMS short code must be set up on all SMSCs (and vsmscs). whatever mobile maintains a pool of SMS short codes that are already in place on all networks in Germany, Austria and Switzerland (including service providers). Author:PM SMS Inbound v5.1.doc of 13.09.2012 Page 4 of 11
3.4. Comparison: Long number versus short code number Characteristic Long number Long number Short code number (virtual terminal numbers) (with regulated price cap) Example 0176 888 00 888 or 0676 800 780 0828 28028 48000 Format 10 or 11 digits 9 digits 4 or 5 digits SMSC setup Required for one mobile Required for all network Required for all network network operator only operators operators and service providers where applicable Accessibility (roaming) National and international National only National only Availability International Austria Germany, Austria, Switzerland 3.5. Options for use The contracting party has the choice between exclusive, or dedicated use of short codes/long numbers and the shared use of existing whatever mobile short codes/long numbers. Dedicated short codes/long numbers are set up by whatever mobile at the network operators and service providers to be used exclusively by the contracting party. All incoming SMS messages can be forwarded immediately to the contracting party's message account. For shared use of existing whatever mobile numbers, incoming SMS messages are differentiated by a keyword prefix which is used by the whatever mobile infrastructure to assign them to a customer. 3.6. Comparison: Shared versus dedicated use Characteristic Shared use Dedicated use Cost Low Relatively high Keywords Mandatory Not required Installation time Short-term Short code up to 8 weeks Long number short-term Author:PM SMS Inbound v5.1.doc of 13.09.2012 Page 5 of 11
3.7. Keywords The keywords are assigned once for each short code/long number and allocated to each whatever mobile contracting party on the basis of the duration of the contract. Keywords can also be requested online from the Client Control Center. Incoming SMS messages sent to a short code/long number beginning with a keyword booked by the contracting party (freestanding or followed by a space) are forwarded to the party's message account. Keywords can basically be freely chosen by the contracting party, but, wherever possible, whatever mobile recommends keywords that Are at least three characters long, but not longer than eight characters Are made up of real terms, and ideally also known to SMS auto complete functions such as T9 Have a causal contextual relationship with the mobile service Do not demand particularly good spelling skills on the part of the end user Are not likely to hinder other applications Do not contain special characters Suitable keywords Music Game1, Game2, etc. Sound1, Sound2, etc. Unsuitable keywords XPT1 Bougainvillea Hello?!w Nina, Susanne, Car Peter, etc. whatever mobile offers contracting parties the option to set up "tolerant" keyword recognition. This allows you for example to search the entire text of the SMS, to recognise certain strings (for example three digits followed by a letter), or a combination of both rules. whatever mobile checks whether this type of keyword recognition is possible and useful on a case-by-case basis. whatever mobile allows you to remove set keywords from the message. The keyword used for routing is removed from the message body before the message is passed to the message account. This feature is also available if you use tolerant keyword detection. If a contracting party discontinues marketing activities for one or more of its keywords, whatever mobile can withdraw and reassign these keywords four weeks after the end of advertising activities. Keywords that violate the law, that violate the rights of third parties, or that are likely to restrict or impede operation of the whatever mobile infrastructure are not assigned by whatever mobile. In addition, whatever mobile retains the right to immediately withdraw keywords that violate any of the above. whatever mobile provides its contracting parties with detailed statistics about the distribution of messages sent with their keywords. Just go to the Client Control Center at http://ccc.whatevermobile.com. Author:PM SMS Inbound v5.1.doc of 13.09.2012 Page 6 of 11
3.8. SMS Inbound & Auto Reply The SMS Inbound & Auto Reply feature also allows you to automatically reply to every message sent to a particular keyword. The contracting party has the option to define a default reply text for each keyword. You can also define an event window for competitions and voting services. Message received within this event window are automatically answered with a freely selectable text. Message received outside the event window are also answered with a custom text. The separate terms and conditions for setting up and operating the reply function can be found in the contract form "SMS Inbound & Auto Reply". 3.9. Maintenance Reply If you use the UCP, HTTP or SMTP protocols for your connection to whatever mobile (see "Connection types" ), you also have the option to automatically reply to all messages received, for example while carrying out maintenance work. Incoming messages are not delivered, but instead discarded. If used, this function can be activated and deactivated from the CCC. It also allows you to schedule planned maintenance work in a defined time window. The reply text sent can be freely defined. 3.10. Receipt of concatenated SMS messages whatever mobile supports the receipt of messages consisting of multiple, or concatenated SMS messages. These messages are treated as if they were a single SMS message. In rare cases, we may be notified as a result of a technical error on the part of a mobile network operator that a message with multiple components has been sent, but we do not receive all components of the message from the operator. If this happens, the incomplete messages are discarded. This measure is to protect the consistency of the data for any further processing required to forward the message to other systems and to prevent problems arising from the incomplete message. 3.11. Setup, operating and transaction charges Setup, operating and transaction-based charges are specified in the contract form. If you have opted for shared use of whatever mobile short codes/long numbers, the setting up of a keyword is already included. The contracting party specifies the mobile network operators and service providers to be connected when assigning a dedicated short code. Connection and monthly operating fees are charged for each short code and mobile network operator/service provider. Not connecting networks reduces the setup and monthly fees accordingly. The connection and operating fees for whatever mobile services are separate and are charged independently of the number of connected mobile networks. In the event of any increase in the price of short codes/long numbers on the part of the mobile network operators, whatever mobile will inform the contracting party without delay. Prices for sending and receiving messages to international mobile networks may be subject to an exchange rate risk. Adjustments due to fluctuations in the exchange rate are possible at short notice. A right of withdrawal is excluded for such changes. 3.12. Volume discounts Volume discounts are available for all setup fees when multiple short codes, long numbers or keywords are connected. We are happy to pass these discounts on to you. If you intend to set up multiple options, please get in touch with your contact person at whatever mobile so that we can look into what discounts are available to you. 3.13. Commissions on SMS long numbers For high volumes of incoming SMS messages per month to an SMS long number (> 100,000 messages), some network operators grant commissions (kickbacks) under certain circumstances for each incoming text message. If your MO-SMS volumes are high, please get in touch with your contact person at whatever mobile so that we can look into what options are available to you. Author:PM SMS Inbound v5.1.doc of 13.09.2012 Page 7 of 11
4. Connection types You can choose between a range of different technical protocols and tools for easy and secure access to the whatever mobile infrastructure. The document WM MMA API Specification and the whatever mobile technical support team are always there to help you with your technical implementation. HTTP SMTP EMI/UCP Mobile Broadcast HTTPS (SSL) EMI/UCP (SSL) SMPP Tool SMS Inbound Tool Connection Per protocol Per protocol Per protocol Per access to the type Connection via the technical systems of the contracting party Connection via the technical systems of the contracting party Connection via the technical systems of the contracting party whatever mobile client control centre Application SMS Outbound SMS Outbound SMS Outbound SMS Outbound SMS Inbound SMS Inbound SMS Inbound SMS Inbound (Auto MMS Outbound MMS Inbound Reply: Reply to the received messages supported) Benefits High penetration rate High penetration rate Standard protocols of the Easy to use Easy connection Easy connection network operators Protocol-based Sending from e-mail client supported Designed for high volumes Easily monitored connection not required Please note No permanent connection Cannot send large volumes Complex, requires good programming skills Mobile Broadcast Tool: Delivery notifications are Cannot be monitored Supports only SMS not available The Mobile Broadcast Tool can be accessed via the HTTP interface to send messages with, for example. a customised salutation. This enables the "Multi Message Broadcast" feature please refer to the instructions for this feature for more information. Author:PM SMS Inbound v5.1.doc of 13.09.2012 Page 8 of 11
5. Client Control Center As a service, the contracting party receives access to the Client Control Center (CCC), based on the Java Virtual Machine (JVM). The CCC offers the contracting party the ability to generate reports and statistics at any time, and to configure the use of whatever mobile infrastructure. The contracting party receives comprehensive instructions from whatever mobile on optimising use of the CCC. The CCC s scope of performance depends on the solution selected. Selection of additional products from the whatever mobile range of products can increase the CCC s scope accordingly. When booking, the following functionalities are available to you: 5.1. Change password Each time the contracting party uses CCC access after correct authentication using their login and password, the use is registered as such. Passwords and logins assigned to the contracting party are therefore to be stored with utmost caution. For security reasons, whatever mobile recommends changing the access password regularly with the admin option Change password. 5.2. Message search Message search allows the contracting party to identify precisely at any time what message was received or sent by which MSISDN. It also allows the contracting party to view the log times. 5.3. Operator statistics Here, the contracting party receives a detailed breakdown of how many messages have been carried from which source networks and to which destination networks through their whatever mobile message account. 5.4. Statement of account The customer account shows all debit (e.g. termination or processing charges) and credit entries, generally in real time. This provides the contracting party with a permanent overview of their current account status. The period for viewing can be selected as required. 5.5. Keyword statistics If the whatever mobile short code/long numbers are jointly used, the contracting party has access to keyword statistics. The success of different keywords can be viewed individually or collectively. The keyword statistics have a wide variety of time segmentation levels, allowing an overview of how heavily the contracting party s services were used at what time of day. The keyword statistics also allow evaluation of new customers or the average number of text messages per end customer (MSISDN). In this context, please note the difference between an SMS text message and a message. A message can comprise several individual SMS text messages, where for instance a concatenated SMS text message was sent. 5.6. Keyword administration Keyword administration allows the contracting party to reserve, book and - depending on the application - change keywords online for short codes and long numbers which have already been set up for them. After successful transmission, all that is required is authorisation by whatever mobile for simple, rapid and flexible administration of keywords by the contracting party This gives the contracting party a constant overview of the current status of their order. Please note that the contracting party s use of or application for keywords is permitted in all cases only after authorisation by whatever mobile. whatever mobile processes requests between 9:00 a.m. and 5:00 p.m. Monday to Friday. Upon telephone request, a change to these times is always possible. Author:PM SMS Inbound v5.1.doc of 13.09.2012 Page 9 of 11
6. Glossary Term Meaning Explanation Billing Billing or invoicing Successful entry of transactions in the invoicing systems (e.g. of mobile network operators or whatever mobile) CCC Client control centre Administration and statistics tool of whatever mobile Dedicated Exclusive e.g. exclusive use of a short code, i.e. all incoming SMS/MMS messages are forwarded to the contracting party s message account Service provider Mobile device Bears responsibility for the content and function of a (mobile) service e.g. mobile handset or PDA IP address Internet address e.g. 111.110.12.58 Keyword Kickback Added-value number (premium-rate number) Serves to identify and assign an end-customer text message to a contracting party s message account or application Commission on certain transactions depending on the volume generated A number to which SMS or MMS messages can be sent. Sending an SMS or MMS message to an added-value number costs the end customer more than sending an SMS text message to a mobile handset MNO Mobile Network Operator Holds a licence to operate a mobile telephone network including all necessary network components MO-MMS Mobile Originated MMS An MMS sent by the end customer (mobile device) MO-SMS MSISDN Mobile Originated SMS text message Mobile Subscriber Integrated Services Digital Network number An SMS text message sent by the end customer (mobile device) Also known as mobile number MT-MMS Mobile Terminated MMS An MMS sent to the end customer (mobile device) MT-SMS Mobile Terminated SMS text message An SMS text message sent to the end-customer (mobile device) MVNO Mobile Virtual Network Operator Uses an MNO s infrastructure to operate their own mobile telephone network. Maintains its own active network components (e.g. Virgin Mobile in the UK) Message Routing A message can comprise several SMS text messages Denotes the sending of SMS/MMS messages via special gateways (e.g. via foreign mobile network operators) Author:PM SMS Inbound v5.1.doc of 13.09.2012 Page 10 of 11
Service Provider Uses an MNO s infrastructure to operate their own mobile telephone network. Does NOT maintain own active network components (e.g. Talkline) Shared Shared use Shared use of existing short codes/long numbers via keywords SMS Short Message Service Short text message, 160 characters maximum SMS short code SMS long number Short code, e.g. 12345, to which SMS text messages may be sent Long number, e.g. 0176-888 00 88, to which SMS text messages may be sent SMSC Short Message Centre Each network operator maintains their own SMSC for the sending and receipt of SMS text messages. The SMSC is used for example to set up short codes. The SMSCs are the interfaces between whatever mobile and the respective mobile telephone network. Termination Contracting party Sending of SMS text messages to a mobile device (mobile handset) Purchases whatever mobile services. vsmsc Virtual Short Message Centre Numerous service providers maintain their own vsmsc. The vsmsc is used for example to set up short codes. The vsmsc are the whatever mobile interface to the respective service provider networks Author:PM SMS Inbound v5.1.doc of 13.09.2012 Page 11 of 11