CAROL M. MOTLEY, PH.D.

CAROL M. MOTLEY, PH.D. 202.396.6589 HOME 202.806.1556 OFFICE 202.396.6587 FAX CMOTLEY@HOWARD.EDU 1228 G STREET, NE WASHINGTON, D.C. 20002 ACADEMIC EXPERIENCE 2000 - present Associate Professor of Marketing School of Business Howard University Courses: Marketing Research (Undergraduate and MBA) Consumer Behavior (Undergraduate) Promotion Management (MBA) 1999-2000 Visiting Assistant Professor of Marketing Marshall School of Business University of Southern California Courses: Consumer Behavior (Undergraduate and MBA) Retail Management (Undergraduate) Promotion Practicum (Undergraduate) 1994-1999 Assistant Professor of Business Administration University of Illinois at Urbana-Champaign College of Commerce and Business Administration Courses: Buyer Behavior (Undergraduate and MBA) Retail Management (Undergraduate) 1990-1994 Research and Teaching Assistant University of Georgia School of Business Courses: Consumer Behavior (Undergraduate) EDUCATION Ph.D. University of Georgia - Athens, Georgia 1994 Marketing M.B.A. Washington University - St. Louis, Missouri 1984 Marketing B. S. Southern Illinois University - Edwardsville, Illinois 1978 Mass Communications

BUSINESS EXPERIENCE Motley Vita page 2 of 9 2000-2001 Consultant, Research Assessment Management Silver Spring, Maryland 1987-1990 Consultant, Visual Excitement St. Louis, Missouri 1986-1988 Assistant Buyer, Dillard Department Stores, Inc. St. Louis, Missouri 1984-1986 Marketing Director, Consortium for Graduate Study in Management St. Louis, Missouri REFEREED JOURNAL PUBLICATIONS Baker, Stacey M., Carol M. Motley and Geraldine R. Henderson (2004), From Despicable to Collectible: The Evolution of Collective Memories for the Social Value of Black Advertising Memorabilia, (with Stacey M. Baker and Geraldine R. Henderson), Journal of Advertising, 34 (Fall), 37 50. Motley, Carol M., Geraldine R. Henderson and Stacey Menzel Baker (2003), Exploring Collective Memories Associated with Black Advertising Memorabilia: The Good, the Bad, and the Ugly, Journal of Advertising, 32 (Spring), 47 58. Ainscough, Thomas and Carol M. Motley (2000), Will You Help Me, Please? The Effects of Race, Gender and Manner of Dress on Retail Service, Marketing Letter, 11 (May), 129 135. Reddy, Srinivas K., Vanitha Swaminathan and Carol M. Motley (1998), Exploring the Determinants of Broadway Show Success, Journal of Marketing Research, 35 (August), 370 383. Laczniak, Russell N., Thomas E. DeCarlo and Carol M. Motley (1996), Retail Equity Perceptions and Consumers Processing of Negative Word-of-Mouth Communication, Journal of Marketing Theory and Practice, 4 (Fall), 37 48. REFEREED CONFERENCE PAPERS Carter, Franklin J., Carol M. Motley and Alphonzo Ogbuehu (2001), Forecasting Sales and Allocating Marketing Resources in a Detail-Intensive Industry: An Application of a Repeat Purchase Diffusion Model, E-Merging Theories in Marketing: Learning from the Past Looking to the Future, Proceedings of the 2001 AMA Winter Marketing Educators Conference, American Marketing Association: Chicago, IL, Vol. 12. Hsu, Chung-kue, Carol M. Motley and Kwon Jung (1999), The Celebrity Endorser and Product Images: To Be or Not To Be Congruent? Two Perspectives from the Match-Up Hypothesis and Mandler s Model, Marketing Theory and Applications (proceedings of the 1999 AMA Winter Marketing Educators Conference), Anil Menon and Arun Sharma (eds.), American Marketing Association: Chicago, IL, Vol. 10, 204-205. Hsu, Chung-kue and Carol M. Motley (1995), A Conceptual Model of the Effects of Congruence between the Global/Local Images of the Celebrity Endorser and the Brand on Consumer Responses, in Cross-Cultural Consumer and Business Studies, (1995 proceedings of the Association for Consumer Research Fifth Symposium on Cross-Cultural Consumer and Business Studies), Scott Smith, (ed.), Brigham Young University: Provo, UT, Vol. 5, 75-81.

Motley Vita page 3 of 9 Motley, Carol M. (1991), Do You See What I See: A Conceptual Model for Analyzing the Congruence Between Retailers and Customers Retail Store Image Perceptions, in Retailing: Reflections, Insights and Forecasts, (1991 Proceedings of the Academy of Marketing Sciences/American Collegiate Retailing Association Conference), Robert L. King (ed.), University of Richmond: Richmond, VA, Vol. V, 33-37. BOOK CHAPTER Carter, Franklin, Motley, Carol M., Alphonso O. Ogbuehi and Jacqueline A. Williams, An Application of a Repeat Purchase Difussion Model to the Pharmaceutical Industry, forthcoming in Advances in Business and Management Forecasting, 4, 2005. BOOK REVIEW Motley, Carol M. (1995), Review of Marilyn Kern-Foxworth s Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow, in the Journal of Marketing, 59 (April), 111-113. MANUSCRIPTS UNDER REVIEW Motley, Carol M., Vanitha Swaminathan and Srinivas K. Reddy, Moving Up or Moving Down: An Investigation of Strategies for Changing Brand Prestige. Revising to resubmit to the Journal of the Academy of Marketing Science. Motley, Carol M. and Kellina M. Craig-Henderson, Epithet or Endearment? An Examination of Cross-Cultural Reactions. Under review at Journal of Black Studies. REFEREED CONFERENCE ABSTRACTS Henderson, Geraldine R., Jerome D. Williams and Carol M. Motley, Do I Know You? Constraints on the Recognition of the Celebrity Endorser, forthcoming in the proceedings of the 2005 ACR Conference. Henderson, Geraldine and Carol M. Motley, The Big Business of Branding and Brand Mentions in Hip-Hop: I Love It When You Call Me Big Paper, forthcoming in the proceedings of the Black Business History Hip-Hop Conference: University of Texas at Austin, Austin, TX. Motley, Carol M. and Sylvia Long-Tolbert (2004), Collecting Art and Ethnic Identity, forthcoming in Proceedings of the Academy of Business Administration: 2004 Global Business Trends Conference. Motley, Carol M. and Kellilna M. Craig-Henderson (2003), Epithet or Endearment? An Examination of Cultural Contexts and Reactions, Proceedings of the 9 th Cross-Cultural Research Conference, Scott M. Smith (ed), Provo, UT. Motley, Carol M., Stacey M. Baker and Geraldine R. Henderson (2003), Romancing Collective Memories by Recontextualizing Stereotypical African-American Images in Marketing Materials, Proceedings of the 11 th Conference on Historical Analysis and Research in Marketing. Motley, Carol M. and Judy R. Walton (2003), Understanding the Commercialization of an Ethnic Epithet: An Insider View, Proceedings of the Society for Consumer Psychology Conference, Christine Page and Steven S. Posavac (eds.), Society for Consumer Psychology, 112 114. Motley, Carol M. (2002), The Commercialization of an Ethnic Epithet: Should We? in Proceedings of the 2002 Multicultural Marketing Conference, Academy of Marketing Science: Valencia, Spain, Volume 4.

Motley Vita page 4 of 9 Motley, Carol M. and Thomas Ainscough (1998), Nonverbal Communication: The Effects of Visually Prominent Physical Features on Customer Service, proceedings of the 1998 Association for Consumer Research Conference, Eric J. Arnould and Linda Scott (eds.), Association for Consumer Research: Provo, UT. Laczniak, Russell N, Thomas E. DeCarlo and Carol M. Motley (1996), Retail Equity Perceptions and Consumers Processing of Negative Word-of-Mouth Communication, Marketing Theory and Applications, (proceedings of the 1996 AMA Winter Marketing Educators Conference), Edward A. Blair and Wagner A. Kamakura (eds.), American Marketing Association: Chicago, IL, Vol. 7, 67-68. Reddy, Srinivas K., Vanitha Swaminathan and Carol M. Motley (1996), Hits on Broadway: The Role of Critics Reviews in the Success of an Experiential Good, Marketing Theory and Applications, (proceedings of the 1996 AMA Winter Marketing Educators Conference), Edward A. Blair and Wagner A. Kamakura (eds.), American Marketing Association: Chicago, IL, Vol. 7, 313-314. Laczniak, Russell N, Thomas E. DeCarlo and Carol M. Motley (1995), The Influence of Retail Equity Perceptions on Consumers Processing of Negative Word-of-Mouth Communication: An Attributional Perspective, The Cutting Edge, (proceedings of the 1995 American Marketing Association Symposium on Patronage Behavior and Retail Strategy Conference), William R. Darden (ed.), Louisiana State University, Baton Rouge, LA, Vol. 4, 147-148. Motley, Carol M. and Srinivas K. Reddy (1994), Vertical Repositioning: Strategies for Changing a Brand s Prestige Image, 1994 Summer Marketing Educators Conference Proceedings, (proceedings of the American Marketing Association 1994 Summer Marketing Educators' Conference). ACADEMIC PRESENTATIONS Collecting Art and Ethnic Identity, Academy of Business Administration: 2004 Global Business Trends Conference, Montego Bay, Jamaica: December 2004. An Examination of an Ethnic Epithet: An Insider View, Washington, DC Marketing Camp, George Mason University, Virginia: April 30, 2004. Epithet or Endearment? An Examination of Cultural Contexts and Reactions, 9 th Cross-Cultural Research Conference, Rose Hall, Jamaica: December 2003. Romancing Collective Memories by Recontextualizing Stereotypical African-American Images in Marketing Materials, 11 th Conference on Historical Analysis and Research in Marketing, Michigan State University, Michigan: May 2003. Understanding the Commercialization of an Ethnic Epithet: An Insider View, Society for Consumer Psychology Conference, New Orleans, Louisiana: February 2003. Black Memorabilia and Collective Memory: What Does It Mean? 2002 American Psychological Association Annual Convention, Chicago, Illinois: August 2002. The Commercialization of an Ethnic Epithet: Should We? 2002 Multicultural Marketing Conference, Valencia, Spain: July 2002. The Many Meanings of the Things We Collect: Perspectives on Collecting, Association for Consumer Research Conference, Austin, Texas: October 2001. Forecasting Sales and Allocating Marketing Resources in a Detail-Intensive Industry: An Application of a Repeat Purchase Diffusion Model, 2001 AMA Winter Marketing Educators Conference, Scottsdale, Arizona: February 2001.

Motley Vita page 5 of 9 Who Are You (and What Are You to Me)? The Impact of Source Credibility and Race on the Effectiveness of Advertising and Word-of-Mouth, International Marketing Conference of the AMA, Buenos Aires, Argentina: July 2000. The Effects of Race and Gender on Service, Marketing and Public Policy Conference, Washington, D.C.: June 2000. The Celebrity Endorser and Product Images: To Be or Not To Be Congruent? Two Perspectives from the Match-Up Hypothesis and Mandler s Model, 1999 AMA Winter Marketing Educators Conference, St. Petersburg, Florida: February 1999. Nonverbal Communication: The Effects of Visually Prominent Physical Features on Customer Service, 1998 Association for Consumer Research Conference, Montreal, Canada: October 1998. Worth Its Weight in Gold: Corporate Image Determinants and Consequences, 1998 Institute for Operations Research and the Management Sciences Marketing Science Conference, Fontainebleu, France: July 1998. Vertical Extensions: Strategies for Moving Up and Down Market, 1997 AMA Summer Educators Conference, Chicago, Illinois: August 1997. Race, Gender and Manner of Dress as Determinants of Merchandise Return Transaction Outcomes, 1997 Institute for Operations Research and the Management Sciences Marketing Science Conference, Berkeley, California: March 1997. Children s Use of Brand Symbols in Forming Impressions of Others, 1997 Institute for Operations Research and the Management Sciences Marketing Science Conference, Berkeley California: March 1997. A Model of Success Determinants of an Experiential Good: The Case of Broadway Shows, 1996 Institute for Operations Research and the Management Sciences Marketing Science Conference, Gainesville, Florida: June 1996. Retail Equity Perceptions and Consumers Processing of Negative Word-of-Mouth Communication, 1996 Winter Marketing Educators Conference, Hilton Head, South Carolina: February 1996. Hits on Broadway: The Role of Critics Reviews in the Success of an Experiential Good, 1996 Winter Marketing Educators Conference, Hilton Head, South Carolina: February 1996. Movie Sequels as Line Extensions: A Conceptual and Empirical Investigation of the Determinants of Sequel Success, 1995 Institute for Operations Research and the Management Sciences Marketing Science Conference, Sydney, Australia: July 1995. The Influence of Retail Equity Perceptions on Consumers Processing of Negative Word-of-Mouth Communication: An Attributional Perspective, American Marketing Association 1995 Symposium on Patronage Behavior and Retail Strategy: The Cutting Edge IV Conference, Baton Rouge, Louisiana: May 1995. Vertical Repositioning: Strategies for Changing a Brand s Prestige Image, American Marketing Association 1994 Summer Marketing Educators Conference, San Francisco, California: August 1994. Risky Business: Leveraging Brand Equity to Move Up and Down Market, 24th Albert Haring Symposium, Bloomington, Indiana: April 1994. Effects of Price Discounting in a Competitive Environment, 1993 TIMS Marketing Science Conference, St. Louis, Missouri: March 1993.

Motley Vita page 6 of 9 Managing Retail Store Image Change, Working Paper Series, University of Florida, Gainesville, Florida: May 1992. Do You See What I See: A Conceptual Model for Analyzing the Congruence Between Retailers and Customers Retail Store Image Perceptions, the Academy of Marketing Sciences/American Collegiate Retailing Association Conference, Richmond, Virginia: October 1991. RESEARCH IN PROGRESS Swaminathan, Vanitha, Srinivas K. Reddy and Carol M. Motley, Lethal Weapon or Mission Impossible? Modeling the Success of Movie Sequels. Carter, Franklin J. and Carol M. Motley, Exploring the Determinants and Consequences of Corporate Image. AWARDS/HONORS Honorary membership in the Golden Key International Honour Society, Howard University: November 2002. Fund for Academic Excellence Grant from Howard University: 2002. Best Paper in Marketing Research and Data Analysis, Forecasting Sales and Allocating Marketing Resources in a Detail-Intensive Industry: An Application of a Repeat Purchase Diffusion Model, 2001 AMA Winter Marketing Educators Conference: February 2001. AMA Doctoral Consortium Faculty, University of Southern California: August 1999. AMA Doctoral Consortium Faculty, University of Georgia: August 1998. AMA Doctoral Consortium Faculty, University of Cincinnati: August 1997. Excellence in Teaching Award from the National Fraternity of Delta Sigma Pi, University of Illinois at Urbana-Champaign: Fall 1996. Visiting Professor Program participant with The Advertising Educational Foundation, New York, New York: 1996. 26th Albert Haring Symposium Faculty Representative from the University of Illinois at Urbana- Champaign, Bloomington, Indiana: 1996. 24th Albert Haring Symposium Student Representative from the University of Georgia, Bloomington, Indiana: 1994. Merit Incentive Award, University of Georgia: 1990-1994. National Consortium for Educational Access Fellow, Atlanta, Georgia: 1990-1994. Edward Comer Fellowship, Terry College of Business Administration, University of Georgia: 1991-1993. University-wide Graduate Research Assistantship, University of Georgia: 1990-1993. UGA Foundation Scholarship, University of Georgia: 1990-1992.

RESEARCH GRANTS Motley Vita page 7 of 9 Summer Research Grant, Howard University: 2000, 2001, 2002, 2003. Healey Endowment Grant (with Thomas Ainscough), University of Massachusetts, Dartmouth: 1995. College of Commerce Research Assistant Support Award, University of Illinois at Urbana-Champaign: Spring and Fall 1995. Reynolds-Stout Research Grant: (with Srinivas K. Reddy), University of Georgia: 1992. PROFESSIONAL ASSOCIATION MEMBERSHIPS Academy of Marketing Science American Marketing Association Association for Consumer Research National Black MBA Association Society for Consumer Psychology EXTERNAL SERVICE Speaker, KPMG PhD Project s Marketing Doctoral Students Association, 2003, 2004. Ad-Hoc reviewer, Journal of Consumer Research, 2002 present. Ad-hoc reviewer, Journal of Marketing, 2000 present. Ad-hoc Reviewer, Journal of Advertising: 1994 present. Member, Principles of Marketing Exam Committee, The College Board: 2002 2004. Conference committee, co-chair of the Organizational and Consumer Buyer Behavior track, AMA Winter Educator s Conference, St. Petersburg, Florida: February 1999. Program planning committee, Society of Consumer Psychologists Conference, St. Petersburg, Florida: February 1999. Analyst for Survey Of 1998 ACR Conference Participants, Association for Consumer Research, 1998. INTERNAL SERVICE Member, Graduate Studies Committee, Howard University, School of Business: 2003 present. Member, University Undergraduate Research Committee, Howard University, 2002 present. Co-Coach, MBA Case team, Howard University, the National Black MBA Association Annual Conference: 2000 - present. Faculty Advisor, undergraduate chapter of the American Marketing Association, Howard University: 2000 2002. Member, Faculty Research and Development Committee, Howard University, School of Business: 2000 2003, Chairperson, 2002 2002. Faculty Advisor, OFC Internet Venture Challenge Project, Howard University: January May 2001.

Faculty Advisor, AdVention Promotions, University of Southern California: 1999-2000. Motley Vita page 8 of 9 Coordinator, The Advertising Educational Foundation Ambassador Program, University of Illinois at Urbana-Champaign: 1997-1999. Academic Advisor, African-American MBA Association, University of Illinois at Urbana-Champaign: 1997-1999. Faculty Representative, the University of Illinois, College of Commerce and Business Administration, Ph.D. Project Conference, Chicago, Illinois: 1996-1999. Faculty Affiliate, African-American Studies and Research Program, University of Illinois at Urbana- Champaign. Electronic Networking Committee 1996-1998; Seminar Coordinator: 1997-1998; Seminar Program Committee: 1998-1999. Faculty Representative, University of Illinois, College of Commerce and Business Administration the National Black MBA Association Annual Conference, panelist and UIUC case competition team advisor: 1997, 1998. Faculty Mentor, Summer Research Opportunities Program (SROP), University of Illinois at Urbana- Champaign: 1997, 1998. Coordinator, Marketing Area working paper seminar series, University of Illinois at Urbana- Champaign: 1996-1998. Co-coordinator, Intuition and Models in Marketing Decision Making, a Sheth Foundation sponsored workshop for University of Illinois at Urbana-Champaign faculty and doctoral students in marketing (with James Hess): 1996-1997. Planning committee member, Marketing Technologies Symposium, sponsored by the University of Illinois at Urbana-Champaign and the Sheth Foundation, Champaign, Illinois: 1995. PUBLIC SERVICE Promotion Project, Tredegar National Civil War Center Fund, Richmond, VA: January May 2004. Promotion Project, Association for the Study of African-American Life and History, Washington, DC: January May 2003. Marketing Research Project, National Jazz Museum, Chicago, Illinois: August December 2002. Promotion Project, African-American Civil War Museum and Memorial, Washington DC: January May 2002. Panelist, the Ph.D. Project Conference, Chicago, Illinois: 2000. Panelist, Consortium for Graduate Study in Management Orientation Program and Alumni Week-end: June 1997. Consultant, Planned Parenthood of East Central Illinois, Champaign, Illinois: 1996-1997. SERVICE PRESENTATIONS Collecting Culture, National Black MBA Association Conference, Houston, Texas: Septembe 2004. Understanding The Consumer, American Press Institute Single Copy Seminar, Virginia: September 2003.

Motley Vita page 9 of 9 Black Consumers of Sports and Entertainment Products, National Black MBA Association Conference, Nashville, Tennessee: September 2002. Sports and Entertainment Marketing: African-Americans Roles as Consumers versus Executive Role Involvement, National Black MBA Association Conference, Orlando, Florida: September 2001. BPI Market Research Seminar: Local Market Research, National Newspaper Publishers Association Convention, Atlanta, Georgia: June 2001. Women in Academia: Challenges and Rewards, AMA Winter Educator s Conference, St. Petersburg, Florida: February 1999. THESIS ADVISING Doctorate in Business Administration, Dissertation Committee Member: Albert Muniz University of Illinois at Urbana-Champaign Title: Brand Community: Completed: August 1997