Resume DR. R. EUGENE KLIPPEL

Michigan Technological University School of Business and Economics 103 Academic Office Building 1400 Townsend Drive Houghton, MI 49931-1295 E-mail: reklippe@mtu.edu (906) 487-2205 EDUCATION Resume DR. R. EUGENE KLIPPEL l97l l962 l96l Ph.D. in Business Administration The Pennsylvania State University Major: Marketing Minor: International Business M.B.A. University of Cincinnati Major: Marketing Minor: Management B.B.A. University of Cincinnati Major: Marketing ACADEMIC EXPERIENCE 2012 Present Michigan Technological University Houghton, MI Dean, School of Business and Economics 2009 2011 University of Wisconsin Stout, Menomonie, WI Founding Dean College of Management (Retired Jan. 1, 2011) 2006 2007 University of South Florida Tampa, FL Visiting Associate Dean Sarasota/Manatee Campus 2003 2005 University of Southern Indiana Evansville, IN Dean, College of Business (Retired) 1994-2003 Michigan Technological University Houghton, MI 2002 2003 Professor of Marketing 2001-2002 Sabbatical Leave 1994 2001 Dean, School of Business and Economics

Dr. R. Eugene Klippel Updated July 1, 2012 2 ACADEMIC EXPERIENCE: (continued) 199l - l994 West Virginia University, College of Business Morgantown, West Virginia Distinguished Professor and Kmart Chair/Professor of Marketing: Administrative responsibility for the establishment of executive development programs. Teaching responsibility for courses at the graduate and undergraduate levels in the areas of Marketing Management and Marketing Strategy. 1980-1991 Grand Valley State University, F.E. Seidman School of Business Allendale, Michigan 1985-1991 Chairman and Professor of Marketing: Teaching responsibility for courses at the graduate and undergraduate level in the areas of Marketing Management and Marketing Strategy. 1988-1989 Acting Dean 1980-1985 Professor of Marketing (1980-1985): Teaching responsibility for courses at the graduate and undergraduate level in the areas of Marketing Management, Marketing Strategy, and Consumer Behavior l976 - l979 University of South Florida, College of Business Administration Tampa, Florida Associate Professor of Marketing: Teaching responsibility for courses at the graduate and undergraduate level in the areas of Marketing Management, Consumer Behavior, and Multinational Marketing Management. l975 - l976 Grand Valley State University, F.E. Seidman School of Business Allendale, MI Associate Professor of Marketing: Teaching responsibility for graduate courses in the areas of Marketing Strategy and Planning, Multinational Marketing Management, Promotion Management, and Consumer Behavior

Dr. R. Eugene Klippel Updated July 1, 2012 3 ACADEMIC EXPERIENCE: (continued) l97l - l975 University of Florida, College of Business Administration Gainesville, Florida Assistant Professor of Marketing: Teaching responsibility for courses at the graduate and undergraduate level in the areas of Marketing Management, Marketing Strategy, and Multinational Marketing Management l970 - l97l Harvard University, Graduate School of Business Boston, Massachusetts Assistant Professor of Business Administration: Teaching responsibility for the second-year MBA course dealing with the development of creative marketing strategies. Administrative responsibility for the coordination of all second-year MBA Marketing research reports, as well as responsibility for the development of case course materials. The Pennsylvania State University, College of Business Administration University Park, Pennsylvania 1968-1970 Editorial Coordinator - The Journal of Marketing 1963-1964 Research Associate - Department of Marketing MILITARY SERVICE USMCR, L Cpl., Honorable Discharge, 1955 1961 PLC Program 1956-1961

Dr. R. Eugene Klippel Updated July 1, 2012 4 BUSINESS EXPERIENCE 1980-1994 Independent Consultant - Representative clients: Haworth, Inc., Westinghouse Furniture Systems, Drexel-Heritage, Inc., IBM, Honeywell, Caterpillar Inc., Management Horizons, Inc. (division of Pricewaterhouse Coopers), et al. 1979 - l980 Vice President, Management Horizons, Inc. (Division of PricewaterhouseCoopers ) Columbus, Ohio Administrative and Project responsibility for a professional consulting staff whose primary activities focused on strategic marketing planning, audits, distribution strategy development, market segmentation analysis, acquisition evaluation, and new product feasibility testing for client organizations. Representative client organizations included: Eastman Kodak, IBM, Honeywell, Dayton-Hudson, National Association of Chain Drug Stores, National Wholesale Druggists Association, et al. l976 - l979 President, Marketing Research of Florida, Inc., Tampa, Florida. Administrative and Project responsibility associated with a professional consulting staff. Representative project activities included primary market survey research, new product feasibility testing and strategic marketing planning. Clients served included Jack Eckerd Corporation, Honeywell, Inc., IBM, and Management Horizons, Inc. l966 - l970 Cummins Engine Company, Columbus, Indiana 1968-1970 Academic Leave of Absence 1967-1968 Manager Market Forecasting Responsible for the development, coordination, issuance, and evaluation of all domestic company engine forecasts. 1966-1967 Manager - International Marketing Information Systems Responsible for the development of a computer-oriented sales reporting, forecasting, and information system.

Dr. R. Eugene Klippel Updated July 1, 2012 5 BUSINESS EXPERIENCE: (continued) 1966-1966 Chrysler Corporation, Detroit, Michigan Forecasting Analyst - Forecasted sales for U.S. car and truck market. l964-1966 Ford Motor Company, Dearborn Michigan Advertising and Sales Promotion - Corporate Marketing Staff Evaluated and coordinated the U.S. Product Overseas Advertising Programs. Worked with outside advertising agencies in the selection and scheduling of media for these programs. Market and Distribution Planning Corporate Marketing Staff Conducted major market studies to determine future preferred dealer locations and facility requirements. 1957 - l963 NCR (National Cash Register Company), Dayton, Ohio 1961-1963 Data Processing Systems and Sales Division, Programming Research - Developed various industry application-oriented software programs for use in conjunction with NCR's larger computer systems. 1957-1961 Sales Training Division (1957-1961) Cooperative Educational Training Program U. of Cincinnati PUBLICATIONS AND MAJOR RECORDED ADDRESSES Unlimited Usage Plans as a Competitive Tool in the Marketing of Services (with Bennett L. Rudolph), Academy of Business Administration National Conference, March 14, 2004. Business Schools in the 21 st Century: A View From The Dean s Office (with Robert L. Anderson, et al.) (Recorded Address) Society for Marketing Advances Conference Orlando, Florida, November 10, 2000. Privatization Progress in Poland: Implication for Direct Marketing Strategies, (with Robert S. Boewadt and Bennett Rudolph), 1996 Association of Marketing Theory and Practice Conference Proceedings, David L. Moore (editor), March, 1996, pp. 436-440.

Dr. R. Eugene Klippel Updated July 1, 2012 6 PUBLICATIONS AND MAJOR RECORDED ADDRESSES: (continued) Adaptation of Marketing Strategies to Eastern European Markets: The Case of Poland, (with Robert J. Boewadt and Bennett Rudolph), 1995 Assocation of MarketingTheory and Practice Conference Proceedings, David L. Moore (editor), March, 1995, pp. 284-288. Adaptive Marketing Strategies for U.S. Business Schools: TQM Approach" (with Robert J. Boewadt), l994 Association of Marketing Theory and Practice Conference Proceedings, Jekyll Island, Georgia. TQM and U.S. Business Schools: Can We Realistically Practice What We Teach?" (with Robert J. Boewadt), l994 Proceedings of the Twenty-Fourth Annual Meeting of Decision Sciences Institute, Williamsburg, VA, March 2-4, l994. MARKETPLACE 2000: Strategic Implications for Retailing (with Robert J. Boewadt and Bennett Rudolph), l993association of Marketing Theory and Practiceonference Proceedings, Hilton Head, SC. A Unique Challenge for Non-Store Retailers: Penetrating the Elderly Consumer Market, (with Dr. Timothy W. Sweeney), The Journal of Marketing Management, Volume 4, Number 2, Fall, l989, pp. 38-45. Direct Marketing Via High Technology: Is There a Market? (with Robert L. Anderson and Timothy Sweeney), l987 Proceedings of the Academy of Marketing Science, Bal Harbour, Florida, pp. 4l8-422. Should we Teach Doctoral Students to Teach? (with Robert L. Anderson), Atlantic Marketing AssociationProceedings, l986 Annual Meeting, Orlando, Florida, Revising the Undergraduate Marketing Core Curriculum: A Survey Approach, (with Max L. Densmore) Mid-AtlanticMarketing Association Proceedings, l984 Annual Meeting, Orlando, Florida, October 3-6. Retail Enterprise Positioning in the l980's, Time for a Conceptual Reevaluation, (with Timothy W. Sweeney), American Institute for Decision Sciences Proceedings, 1980 National Conference, Las Vegas, Nevada, November 5-7.

Dr. R. Eugene Klippel Updated July 1, 2012 7 PUBLICATIONS AND MAJOR RECORDED ADDRESSES: (continued) Consumer Shopping Trends in the l980's, (Recorded Address), Annual Conference of the National Association of Chain Drug Stores, Honolulu, Hawaii, June 5, l979. Generic Merchandising Beyond the Food Sector, (Recorded Address), Executive Development Program, University of Toronto, Hotel Toronto, May 11, l979. Empirical Investigation of Psychographic Analysis in the Retail Food Industry, with James Hensel), SouthernMarketing Association Proceedings, Atlanta, October, 1977. An Empirical Test of a Public Policy Decision Model (with Robert L. Anderson), l977 American MarketiAssociation Pro ng ceedings, Hartford, Connecticut, August, l977. How Effective are Public Policy Decisions? The Need for A General Evaluative Model, Journal of the Academy of MarketingScience, Summer l976, Volume 4, Number 3, pp. 554-565. Marketing Management: A New Contribution to Health Care Management, (with Max L. Densmore), American Marketing Association Educators' Proceedings, Memphis, l976, pp. l39-l4l. An Evaluative Model for Analyzing Proposed Public PolicyDecisions Relative to the Prescription Drug Industry, (with Robert L. Anderson), 8th Annual American Institute for Decision Sciences Proceedings, l976, p. 290. Measurement of Public Attitudes Toward Carpooling as an Input to Stimulation of Actual Increased Participation, (with Robert L. Boewadt), Southeastern American Institute for Decision Sciences Conference Proceedings, Conference, Atlanta, Georgia, February, l976. A General Model for Public Policy Research and Development, with (Robert L. Anderson), Southeastern American Institute for Decision Sciences Proceedings, Regional Conference, Atlanta, Georgia, February, l976. An Experimental Investigation of Individual Cognitive Complexity as a Predictive Measure of Brand Loyalty, (with Robert Anderson and Max L. Densmore), Midwest American Institute for Decision SciencesProceedings, l976 Regional Conference, Detroit, Michigan, May, l976, pp. 57-59.

Dr. R. Eugene Klippel Updated July 1, 2012 8 PUBLICATIONS AND MAJOR RECORDED ADDRESSES: (continued) Survival: Strategy for Small Firms, (with Max L. Densmore), Midwest American Institute for Decision Sciences Proceedings, l976 Regional Conference, Detroit, Michigan, May, l976, pp. 6-8. A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes," (with M.B. Mazis and O.T. Ahtola), Journal of Consumer Research, June, l975, Volume 2, Number l, pp. 38-52. Attitude Measurement as a Strategy Determinant for Standardization of Multinational Advertising Formats, (with Robert. Boewadt), Journal of International Business Studies, Spring, l974, pp. 39-50. A Potential Segmentation Variable for Marketers: Relative Occupational Class Income, (with John F. Monoky), Journal of the Academy of Marketing Science, Volume 2, Number 2, Spring 1974, pp.351-356 Advertising Budget Allocation Models: A New Perspective, (with Robert L. Anderson), American Academy of Advertising Proceedings, l974 National Conference, Newport, Rhode Island. Cognitive Differentiation and Cognitive Unity: Two New Variables Used in the Prediction of Consumer Attitude Change, (with Robert L. Anderson), American Marketing Association Proceedings, National Conference, August, l974, Number 36, pp. l24-l28. Multinational Marketing Information Systems: Conceptual Considerations and Marketing Implications," (with Robert J. Boewadt), Southern Marketing AssociationProceedings, l974 Regional Conference, Atlanta, Georgia, pp. 43-45. Some Findings on the Use of Information Sources by the Aged Consumer, (with T.W. Sweeney), The Gerontologist, April, l974, pp. l63-l66. Marketing Research and the Aged Consumer: The Need for a New Perspective, Journal of the Academy of Marketing Science, Volume 2, Number l, Winter l974, pp. 242-248. An Experimental Investigation of the Relationship Between Cognitive Complexity and Consumer Attitude Change, (with T.W. Sweeney), Scientific and Behavioral Foundations for Decision Sciences, L.J. Moore and S.M. Lee, editors, Southeast American Institute for Decision Sciences Proceedings, l974, pp. 402-403.

Dr. R. Eugene Klippel Updated July 1, 2012 9 PUBLICATIONS AND MAJOR RECORDED ADDRESSES: (continued) Variable Modular Testing: A New Method of Increasing Student Motivation and Learning in Large Classes, (with M.B. Maxis), American Marketing Association Proceedings, National Fall Conference, l972. Attitude Data in Allocation Models," (with S.W. Bither), Journal of Advertising Research, April, l972, pp. 20-24. PROFESSIONAL ASSOCIATION ACTIVITIES: Conference Participation: June, 2010 Feb. 2004 June, 2003 Apr. 2001 Apr. 2000 Apr. 1999 June 1998 Apr. l997 Apr. 1996 Apr. 1995 Nov. l994 Oct. l994 Mar. l993 Feb. l993 ACBSP National Conference, Los Angeles, CA CASE Conference, Development for Deans, New Orleans, LA AACSB Annual Conference, St. Louis, MO AACSB Annual Conference, New York, New York AACSB Annual Conference, San Diego, California AACSB Annual Conference, Atlanta, Georgia AACSB Annual Conference, Chicago, Illinois AACSB Annual Conference, Boston, Massachusetts AACSB Annual Conference, Los Angeles, California AACSB Annual Conference, Minneapolis, Minnesota AACSB Undergraduate Programs Seminar, Orlando, Florida Total Quality Forum, VI, Dallas, Texas. Session Chairman, "Issues in Marketing Management," 1993 Association of Marketing Theory and Practices, Hilton Head, SC Session Chairman, "Examining International Customers and Advertisers," l993 Academy of Business Administration, Las Vegas, Nevada.

Dr. R. Eugene Klippel Updated July 1, 2012 10 PROFESSIONAL ASSOCIATION ACTIVITIES: (continued) Mar. l978 Aug. l975 Nov. l975 Apr. l973 Aug. l972 University of South Florida Representative, Internationalization of the Business Curriculum, AACSB Program, Washington, DC. Session Chairman, "Application of Research Methods to Macromarketing Problem Areas," National Conference of the American MarketingAssociation, Rochester, New York. Session Discussant, "Communications: Content and Effect of Advertising," Southern Marketing Association, New Orleans, Louisiana. University of Florida Representative, "Scholar Diplomat Program for European Affairs," U.S. Department of State, Washington, DC. Session Chairman, Evaluation of the Journal of Marketing and the Journal of Marketing Research," National Conference of the American Marketing Association, Washington, DC. HONORARY MEMBERSHIP: Beta Gamma Sigma Business Honor Society EDITORIAL REVIEW BOARD ACTIVITY: 1990 to 2004 Editorial Review Board, Journal of Marketing Management 1971 to 1978 Editorial Review Board, Journal of Marketing

Dr. R. Eugene Klippel Updated July 1, 2012 11 SELECTED ACADEMIC COMMITTEES AND RELATED ACTIVITIES: Michigan Technological University (July 1, 2012 Present) Provost s Advisory Committee Board of Advisors Applied Portfolio Management Program University of Wisconsin-Stout (July 1, 2009 January 1, 2011) Chancellor s Advisory Committee Provost s Council University of South Florida (2006-2007) CEO Sarasota/Manatee Campus, Executive Committee Dean, College of Business, Advisory Board University of Southern Indiana Provost s Executive Committee Michigan Technological University Provost s Advisory Committee (MTU Deans and Directors) Community Advisory Council Council of Women Alumnae Executive Committee Center for Technological Innovation, Leadership and Entrepreneurship (CenTILE) West Virginia University College Promotion and Tenure Committee Promotion and Tenure Committee Marketing Dept. (Chair) Grand Valley State University Dean's Executive Committee l985-l99l Provost's Advisory Committee l987-l989 Executive Committee to the Senate All College Academic Senate Member University of South Florida (1976-1979) Graduate Examination Committee Graduate Operating Committee International Business Curriculum Advisory Committee University of Florida (1971-1975) Doctoral Development Committee Department Chair Search Committee