WEEK 8. Case studies. OB MBA 5 Prof. Dr. P. Zamaros 1



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WEEK 8 Culture and Change Activity: culture questionnaire Group Communication Activity: communication questionnaire Group Building Activity: Belbin questionnaire Case studies OB MBA 5 Prof. Dr. P. Zamaros 1

CULTURE AND CHANGE Cultural communities Typical views on culture: Ball et al. for instance see culture to be the sum total of the beliefs, rules, techniques, institutions, and artifacts that characterize human populations. Cultural community: Therefore, a cultural community is a grouping, a cultural unit, which is characterized by the sum total of beliefs, rules, techniques, institutions and artifacts. OB MBA 5 Prof. Dr. P. Zamaros 2

CULTURE AND CHANGE Cultural communities Formation: Such communities are formed through the: Establishment of an essential identity that is based on similarity and difference. Representation and expression of such similarity and difference. Construction of values, ideals of excellence, norms of behavior. Consequence: These aspects allow distinctions between an us of the cultural community and a them that which lies outside of the community. OB MBA 5 Prof. Dr. P. Zamaros 3

CULTURE AND CHANGE Corporate culture Corporate culture: Considering the total of beliefs, rules, techniques and artifacts of business organizations, such institutions display corporate culture. OB MBA 5 Prof. Dr. P. Zamaros 4

CULTURE AND CHANGE Corporate culture Cultural strategies: Making distinctions between us and them is the result of a number of cultural strategies adopted by the organization which mainly includes: A focus on us : imagining the community to have particular endowments which give it a sense of superiority we are the best discourse. OB MBA 5 Prof. Dr. P. Zamaros 5

CULTURE AND CHANGE Corporate culture A focus on them : expressing the other as inferior by naturalizing, stereotyping and objectifying the other as competitor and arch-enemy OB MBA 5 Prof. Dr. P. Zamaros 6

CULTURE AND CHANGE Corporate culture critique Corporate culture seems to be drawing exclusively on a structuralfunctionalist myth-ology. This is a mechanistic view of culture as a precondition for success and which requires from managers to fix culture as a distinct entity, as a monoculture. OB MBA 5 Prof. Dr. P. Zamaros 7

CULTURE AND CHANGE Corporate culture critique A top-down imposition of a desirable culture makes that collaboration and integration are contrived and the values to be shared are imposed from above. Empirical findings tend to confirm this tendency and to conclude that corporate culture as a management tool has not been as impressive as one has been led to think. OB MBA 5 Prof. Dr. P. Zamaros 8

CULTURE AND CHANGE Corporate culture critique Culture revisited: Therefore, culture should be seen as a way of perceiving, thinking and doing. This view, consistent with an open systems perspective, emphasizes the constitution of open, plural, and changing cultural units that interact with their environment; what characterizes cultures there is change and mobility. OB MBA 5 Prof. Dr. P. Zamaros 9

CHANGE Approaches Classical approach: Change needs to be scientifically studied and organized Human relations approach: Change should be thought as dependent on co-operative and social behaviors Contingency approach: Change is about adapting to environmental contingencies Guru approach: Change as theorized by gurus OB MBA 5 Prof. Dr. P. Zamaros 10

CHANGE Critique Such approaches assume that change can simply be seen as going from here to there i.e. from the current business condition to a desired situation. Nevertheless, if there is a desired situation this does not mean that it is attainable let alone that it will be attained: there is a difference between what is described and idealized and lived. OB MBA 5 Prof. Dr. P. Zamaros 11

ACTIVITY: CULTURE QUESTIONNAIRE Purpose: To determine culture OB MBA 5 Prof. Dr. P. Zamaros 12

COMMUNICATION Communication: Typically, communication is considered to be the exchange of messages between people for the purpose of achieving a commonly understood purpose or meaning. OB MBA 5 Prof. Dr. P. Zamaros 13

COMMUNICATION Types: Typically, means of communication include: Written communication Oral communication Non verbal communication Body language Proxemics Paralanguage Object language OB MBA 5 Prof. Dr. P. Zamaros 14

COMMUNICATION Components OB MBA 5 Prof. Dr. P. Zamaros 15

COMMUNICATION Components Types: The occurrence of feedback loops allows the distinction between: One-way communication: When the process does not allow feed back. With this type of communication there is a risk that miscommunication may not be corrected until it is too late. OB MBA 5 Prof. Dr. P. Zamaros 16

COMMUNICATION Components Two-way communication: When the process explicitly includes feedback. To be effective it requires that careful attention be paid to the communication process, in particular if several layers of the organization are involved. OB MBA 5 Prof. Dr. P. Zamaros 17

COMMUNICATION Critique 1. The transmission model places undue emphasis on what is exchanged rather than what meaning is exchanged, which may be affected by the dispositions and relationships of participants, context, and chosen channel 2. The model considers communication as an exchange of words and sentences whose meaning is assumed to be known beforehand whereas communication is about the active construction of meaning rather than the use of ready made linguistic templates. OB MBA 5 Prof. Dr. P. Zamaros 18

COMMUNICATION Critique Consequence: Communication should be seen as the attempt to find or establish a commonality; it is about a mise en commun. Effective communication occurs only when the organization and its stakeholders have something in common be it the business purpose and this is not only known but also understood as such. It also acknowledges that if such a result is an ideal, in practice language will not render communication effective. OB MBA 5 Prof. Dr. P. Zamaros 19

ACTIVITY: COMMUNICATION QUESTIONNAIRE Purpose: To understand communication effectiveness OB MBA 5 Prof. Dr. P. Zamaros 20

GROUP BUILDING Groups: Following Bartol and Martin a group may be seen as two or more interdependent individuals who interact and influence each other in a collective pursuit of a common goal. OB MBA 5 Prof. Dr. P. Zamaros 21

GROUP BUILDING Roles Roles: For Benne and Sheats common group member roles include Group task roles that help a group accomplish its goals Group maintenance roles which help foster group unity Self-oriented roles that are related to the personal needs OB MBA 5 Prof. Dr. P. Zamaros 22

GROUP BUILDING Groups v Teams Groups little communication no support lack of vision exclusive cliques Teams plenty of opportunity for discussion plenty of support discovery supported by openness work groups combine easily into teams OB MBA 5 Prof. Dr. P. Zamaros 23

ACTIVITY: BELBIN QUESTIONNAIRE Purpose: To understand the role played in a team OB MBA 5 Prof. Dr. P. Zamaros 24

ACTIVITY: CASE STUDIES Purpose: Analyze cases and behaviors of leaders with the help of theories and models encountered in class OB MBA 5 Prof. Dr. P. Zamaros 25