Best Practices for Service Provider Evaluation IaaS is not enough Avoid vendor lock-in Enterprise engagement Use suppliers that can manage flexibility Secure, HA service at low cost Runaway costs are a real fear My Cloud, My Way 1
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Revolution 33% of all taxi rides Over 1m rides a day 5% of all expenses claimed 1m driver-partners 1m more in next 6 months 3
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Uberification: Cloud as an Agent for Digital Transformation William Fellows VP Research
Agenda The taxi market Our IT market Cloud Management Services Best Execution Venue Cloud Uber App 7
Agenda The taxi market Our market Cloud management Services Best Execution Venue Cloud Uber App 8
[Personal Transportation Industry TAXI] License Fare Gov. Taxi Firm Taxi supply Regulations Protective Costly No investment Low customer satisfaction
RIDE GPS 20% of Fare 80% of Fare
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Chart Styles 13
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Agenda The taxi market Our market Cloud Management Services Best Execution Venue Cloud Uber App 15
Indirect Direct Channel IT Buyers The Traditional IT Procurement Model Distri SP/V AR SI butor Long delivery times No availability guarantees Fixed demands Fixed, upfront costs Invoiced to IT Manual provision & integration Software Hardware 16
2006 17
2015 18
The end of the beginning 19
Issues enterprises are facing Moving from pilots to production, making stakes higher Challenges span economics, technology and organization Looking for business outcomes Pressure is growing to pick the right partner Seeking leadership from trusted providers 20
Agenda The taxi market Our market Cloud Management Services Best Execution Venue Cloud Uber App 21
Cloud Management Services Multiple cloud types Decision engine Blueprints for services creation Self-service catalog Cloud Management Services Visualising Conceiving Consumption management optimization Pricing, TCO tools Transformation Engine 22
Cloud Management Services Multiple cloud types Decision engine Blueprints for services creation Self-service catalog Cloud Management Services Visualising Conceiving Consumption optimization Pricing, TCO tools Transformation Engine 23
Cloud Management Services Cloud service broker Service selection Self-service catalog Cloud Management Services Visualising Conceiving Decision engine Consumption optimization Pricing, TCO tools 24
Cloud Management Services If cloud is the on-demand version of computing, brokering is the on-demand version of IT procurement. 25
Indirect Direct Channel IT Buyers The Traditional IT Procurement Model Distri SP/V AR SI butor Long delivery times No availability guarantees Fixed demands Fixed, upfront costs Invoiced to IT Manual provision & integration Software Hardware 26
Externally Brokered Internally Brokered Direct (Shadow IT?) Consumers of Services Cloud Service Broker Internal Service Provider The Cloud IT Procurement Model Distri butor VAR/ SP SI Enterp rise Immediate delivery Implicit availability Self-service provision & integration Pay-per-use Changing demands Variable costs Providers of Services 27
Exchanges/Brokers Marketplaces Cloud Integrators ITaaS Consumers of Services Old terminology New terminology Distri butor SP/V AR SI Enterp rise Cloud Service Broker Internal Service Provider Increased Customer Value 28
Exchanges/Brokers Marketplace s Cloud Integrators ITaaS Consumers of Services Call a cab it Distri butor SP/V AR SI Enterp rise Cloud Service Broker Internal Service Provider Increased Customer Value 29
Cloud Management Services Cloud Management Services Visualising Conceiving Transformation Engine 30
Transformation engine integration/migration Today's migrations are expensive and difficult Just imagine if they were free and easy 31
Cloud Management Services Multiple cloud types Decision engine Blueprints for services creation Self-service catalog Cloud Management Services Visualising Conceiving Consumption optimization Pricing, TCO tools Transformation Engine 32
Owen Rogers and William Fellows
Cloud Management Services Multiple cloud types Decision engine Blueprints for services creation Self-service catalog Cloud Management Services Visualising Conceiving Consumption optimization Pricing, TCO tools Transformation Engine 34
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Agenda The taxi market Our market Cloud Management Services Best Execution Venue Cloud Uber App 36
Using Cloud Management Services to deliver Best Execution Venues 37
CLOUD COMPUTING Q4 2014 Cloud Computing Services Usage Cloud Respondents Software-as-a-Service (SaaS) On-Premises Private Cloud 55.5% 70.4% Q. Which of the following types of cloud services, if any, does your organization currently use? Hosted Private Cloud Infrastructure as a Service (IaaS) Platform as a Service (PaaS) 28.8% 38.4% 36.0% Source: 451 Research, Voice of the Enterprise: Cloud Computing Q1 2015 Q1 2015 Percent of Sample n = 788 n = 1397 38
CLOUD COMPUTING Q4 2014 Infrastructure as a Service (IaaS) Vendors Cloud Respondents Amazon Web Services Microsoft Azure Rackspace VMware vcloud Air 13.9% 17.4% 42.7% 56.6% Q. Which of the following vendor(s) is your company currently using for Infrastructure as a Service (IaaS)? IBM Cloud/Softlayer Google Cloud Platform Verizon Cloud (Terremark) CenturyLink Cloud (Saavis) Cisco InterCloud Other 10.6% 8.8% 6.8% 6.1% 3.8% 21.0% Source: 451 Research, Voice of the Enterprise: Cloud Computing Q1 2015 n = 396 Percent of Sample 39
Best Execution Venue in Next Two Years by Cloud Type Collaborative Applications Web ecommerce and Websites Enterprise Applications Vertical or Industry Specific Application Development Engineering/R&D/Big Data VDI or Hosted Desktop Non-cloud Hosted Private Cloud Iaas Public Cloud On-premises Private Cloud Hybrid SaaS 40
Agenda The taxi market Our market Cloud Management Services Best Execution Venue Cloud Uber App 41
Cloud Management Services Multiple cloud types Decision engine Blueprints for services creation Self-service catalog Cloud Management Services Visualising Conceiving Consumption management optimization Pricing, TCO tools Transformation Engine 42
A Cloud app for internal IT Consumers of Services Internal Service Provider Cloud Management Services Providers of Services 43
ITaaS: turning technology into service delivery Benefits Challenges Preserve the agility and selfservice model and allow IT to retain control Mix of old and new style IT services Balance competing needs: business, IT, developers Improve user satisfaction without raising staffing levels Culture vs strategy the move from cost center to business End user IT literacy levels Policy and governance issues Compete against external providers
A Cloud app externally provided Consumers of Services Internal Service Provider Cloud Management Services Providers of Services 45
A Cloud app externally provided Benefits Ease of use, access options Data-driven decision making Fixed term and dynamic sourcing - planful and unplanned options Less headache in contract complexity and vendor management Challenges Who owns the paper Where does the buck stop Additional processes Can I exit? What about IP?
So where s the cloud app? 47
Where is the cloud? 48
Market Map Consumption management, optimization Decision engine, cloud service broker Cloud Management Services Transformation engine, lifecycle management Service catalog, marketplace 49
Uber Garage - Experimentation Uber Pool Uber Essentials, Fresh Uber Rush Uber Business Uber Next - Ride Prediction Uber Alternate Uber AlternateX Uber Tour Uber Credits.. 50
Thank you!
Panelists Ashwath Nagaraj Founder & CTO Jonathan Steinberg Vice President, Workload & Vertical Marketing Greg Herzog, VCDX Global Cloud Architect, vcloud Air Network 52