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TRANSFORMING MICROSOFT APPLICATIONS TO THE CLOUD 2

22x Partner Of Year 19+ Gold And Silver Microsoft Competencies 2,700+ Consultants Worldwide Cooperative Support Agreement Joint Use Of Technology CEO Sponsored GTM Agreement Equipment In Numerous Redmond Labs 3

Microsoft Application Challenges Today Challenges Performance vs. Efficiency Increasing Workloads Application Availability Management Complexity 4

CLOUD COMPUTING IS THE ANSWER

Private Cloud Is The First Step Enterprise IT Private Cloud 1 2 3 Infrastructure Transformation 35% implemented a private cloud in 2010 30% starting to implement in 2011 GARTNER DATA CENTER CONFERENCE 2010 6

The Journey To The Private Cloud Low Governance High Governance % Virtualized Platinum Gold IT Production Infrastructure Focus Business Production Applications Focus IT-As-A-Service Business Focus 7

Virtualizing Business Critical Applications Strong Momentum % Of Workload Instances Running on VMware 80% 70% 60% 50% 40% 30% 20% 10% 0% 42% 38% Microsoft Exchange 53% 67% Microsoft SharePoint 47% 43% Microsoft SQL 34% 28% 28% 25% 25% 18% Oracle Middleware Oracle DB SAP 2010 2011 8

Support For Multiple Hypervisors Today 9

Virtual Infrastructure Effect For Microsoft 3X MORE PERFORMANCE AND EFFICIENCY SIMPLIFIED AVAILABILITY ACROSS APPLICATIONS INTEGRATED MANAGEMENT 10

Journey To The Private Cloud: Phase 1 Low Governance High Governance % Virtualized Platinum Gold Simplicity Efficiency Protection IT Production Infrastructure Focus Business Production Applications Focus IT-As-A-Service Business Focus 11

NFS / ISCSI FC SAN NFS / ISCSI FC SAN Physical-To-Virtual Infrastructure Effects 80% More Server Utilization Standalone Consolidation Enables Consolidation Deploy More Software Licenses Per CPU Core Improves ROI DB DB App App Increase Microsoft Mobility Without Downtime Test Dev Test Dev How Does This Impact Storage??? Virtual Server Virtual Server Virtual Server Exchange SQL Server SharePoint Online Backup Virtual Infrastructure 12

Microsoft adcenter The Impact Of Consolidation And EMC Infrastructure EMC was able to create an extremely reliable, highperformance and automated adcenter environment with an attractive total cost of ownership Brian Garrett Vice President ESG Lab, Enterprise Strategy Group 2x 91% 92% 69% Increase In Storage Utilization Reduction In Storage Rack Space Savings In Energy Requirements Reduction In Overall TCO Over 5 Year Period 13

The Performance Gap Challenge CPU Improves 100 Times Every Decade; HDD Remains Flat MOORE S LAW: 100x PER DECADE CPU Continues To Improve While Disk Drive Performance Remains Flat As A Result, Applications Will Increasingly Suffer Unless We Rapidly Move To Flash 100X Improved FLASH 10,000X Improved 2000 2010 2020 14

FAST VP More Performance And Efficiency Fully Automated Storage Provisioning (FAST VP) Virtual Server Virtual Server Virtual Server 80% Faster Provisioning And More Granular Use Of Storage Resources Exchange SQL Server SharePoint FAST Cache SQL Server 3X The Number Of Users 3X The Number Of Transactions Flash FC SATA SharePoint Crawl Operations Improved By 90% 27% Faster Search Response Times Exchange Scale With 5x Less Storage 15

FAST VP In Mixed Application Workloads SharePoint 58 Passed Tests/Sec 35,308 Heavy Users At 10% Concurrency Healthy Response Time SQL Server ~9,000 IOPS And ~80% CPU On 2 SQL Servers Healthy Disk Latency Exchange ~60% CPU Usage On MBX Servers Healthy Disk Latency 16

EMC VFCache Performance Dramatic Improvements In Latency & Throughput Intelligence Extends EMC FAST Architecture Into The Server Protection Backed By Intelligent, Resilient, Highly Available Storage 17

Relative Application Level Latency Application Testing Results 1.0 0.13 87% BETTER RESPONSE TIMES Time Solution architecture consists of Microsoft SQL Server 2008 R2, Cisco UCS C-460/M1 rack mount server and an EMC VNX5300. EMC tested the capabilities of VFCache. Testing employed a standard TPC-E like OLTP workload with a 750GB database and a 90/10 % read/write mix. VFCache enabled on all data LUNs, but not on log LUNs. No tuning of SQL database. Configuration Details: Read Cache on VNX5300 = 700MB, Write Cache on VNX5300 = 2000MB; 20 x 260 GB Data LUNs on 100 x 300 GB 10K RPM SAS drives (RAID 5), 1 x 500GB Log LUN on 4 x 300 GB 10K RPM SAS drives (RAID 10); Database buffer cache size 10GB; Server connected to VNX storage system using 4 x 8Gbps Fibre Channel. 18

Relative Transactions Per Second Application Testing Results 3.6 1.0 260% BETTER PERFORMANCE Time Solution architecture consists of Microsoft SQL Server 2008 R2, Cisco UCS C-460/M1 rack mount server and an EMC VNX5300. EMC tested the capabilities of VFCache. Testing employed a standard TPC-E like OLTP workload with a 750GB database and a 90/10 % read/write mix. VFCache enabled on all data LUNs, but not on log LUNs. No tuning of SQL database. Configuration Details: Read Cache on VNX5300 = 700MB, Write Cache on VNX5300 = 2000MB; 20 x 260 GB Data LUNs on 100 x 300 GB 10K RPM SAS drives (RAID 5), 1 x 500GB Log LUN on 4 x 300 GB 10K RPM SAS drives (RAID 10); Database buffer cache size 10GB; Server connected to VNX storage system using 4 x 8Gbps Fibre Channel. 19

Application Testing Results 2x-3x Performance Boost Over Windows Native MPIO PowerPath over Windows MPIO Video-on-Demand Exchange Log Decision-Support File Server Exchange DB 8K OLTP 33% 31% 22% 105% 148% 203% 0% 100% 200% 300% Percentage (%) Better Throughput Adjust I/O path usage and loads automatically Simplify provisioning Leverage defined policies for optimized load balancing 20

More Efficient Microsoft Backup, Recovery Virtual Server Virtual Server Virtual Server Exchange Production SQL Server Copy Online Disk SharePoint Integrated With Native Microsoft Technologies Microsoft Volume Shadow Copy Services (VSS), Database Availability Groups (DAG), Active Directory, SQL Server VSS Writer, Microsoft s Data Protection Manager.. Restore And Recover In Minutes Vs. Hours Through Tiered Backups Simplify Backup Across Multiple Microsoft Applications Ensure Application Data Availability Tape or VTL 21

Enhanced Microsoft Backup And Recovery Online De-duplication And Compression Production Dedupe & Compress EMC Data Domain DD800 Appliance Remote Site No Changes To Microsoft Backup Scripts, Processes Or System Architecture More Frequent Backups With Less Storage Required=Faster And More Granular Recovery Elimination Of Tape Reduce Network Bandwidth Requirements Enables Extended Distance Backups 22

SherWeb Transforming Delivery Of Email Services Challenge Providing Mail Services For 60,000 Users While Keeping Sustaining Management Of A Large Scale Storage Infrastructure Competition Offering Large Mailboxes (20 30GB) For Lower Cost Solution EMC Unified Storage Virtual Provisioning Applications Exchange Hyper-V Results 94% Less Storage Infrastructure. Deploy New Virtual Servers In Hours Vs. Weeks. 50% Savings In Power/Cooling 23

Journey To The Private Cloud: Phase 2 Low Governance High Governance % Virtualized Simplicity Efficiency Protection IT Production Infrastructure Focus Scalability Continuity Security Business Production Applications Focus Platinum Gold IT-As-A-Service Business Focus 24

Capability Maximize Microsoft Quality Of Service CONTINUOUS AVAILABILITY ACCELERATED RECOVERY Active-Active Availability And Mobility REPLICATION Snaps And Clones For Recovery And Multi-Tasks Protect All Microsoft Data Tiers With One Solution Recover Applications To Any Point-In-Time Locally Or Remotely Scale And Migrate Microsoft Apps Within Or Across Data Centers Without Disruption Server Failover/Maintenance Self-service For App Admins Quality of Service 25

Improve Microsoft Replication Efficiency VM Template VM Template VM Template Exchange Production SQL Server SharePoint Snap or Clone Clone Clone Clone Automate Management Of Replicas From Context Of The Microsoft Applications Clones For Full, Consistent Recovery Snaps For Space Efficiency Leverage VM Templates To Quickly Clone Server And O/S Configurations Delegate Replication Tasks To Multiple Users With GUI Based Interface 26

DEMO: EMC AppSync For Microsoft Application Plan RPO Technology GOLD ZERO DATA LOSS SYNC REPLICATION SILVER RPO = 5 MINUTES ASYNC REPLICATION BRONZE RPO = 1 HOUR HOURLY SNAPSHOTS 27

Accelerated Microsoft Data Protection Integrated Operational And Disaster Recovery Virtual Server Virtual Server Exchange And SQL Server Integration Production Server / OS Test/Failover Dynamic Synchronous And Asynchronous Replication Failover And Failback Capability Exchange SQL Server SharePoint Lower Bandwidth Costs With Integrated WAN Deduplication Local Remote Supports Hyper-V Or VMware DVR-Like Recovery Of Replicated Data To Any Point-In-Time Non-Disruptive Testing Of Recovery Plans With Virtualization 28

Continuous Availability For Microsoft VPLEX Local Within A Data Center VPLEX Metro & Geo Access Anywhere At Synchronous <100km Asynchronous >100km Mobility Move Microsoft Applications Seamlessly (Synchronously Up To 100km) Support Spikes In Application Workloads With Real-Time Migrations Works Seamlessly With Hyper-V Live Migration For Both Asynch And Synch Availability Move From Disaster-Recovery To Disaster- Avoidance No Recovery, Restart Or Manual Intervention Collaboration Multi-User Access To Same Data Over Distance With Data Change Control 29

Isle of Man Transforming Delivery Of Public Services Challenge IT Transformation To Support Public Services Improve Services Levels And Performance Lower Costs Solution VPLEX Results Applications Exchange SQL Server Hyper-V Complete Data Recovery In Under 60 Seconds Using Active-Active Infrastructure 8x Increase In Performance For Key Applications 70% Higher Storage Utilization 15% Lower Overall Operating Costs 30

Journey To The Private Cloud: Phase 3 Low Governance High Governance % Virtualized Simplicity Efficiency Protection IT Production Infrastructure Focus Scalability Continuity Security Business Production Applications Focus Platinum Gold Standardization Automation IT-As-A-Service Business Focus 31

Standardization and Automation Qualified Reference Architectures Standardize Management Vblock Converged Infrastructure Microsoft Fast Track Configurations And EMC Proven Solutions Integration with Microsoft System Center and VMware 32

Delivering Simplified End To End Management Bridging The Management Gap Microsoft Admin Empower With Control System Center 2012 Storage Integration Capabilities With Virtual Machine Manager, Operations Manager, Orchestrator EMC Storage Integrator (ESI) Simplified Storage Management Wizards To Provision Windows Disks Powershell Automation Of Storage Script Basic And Advanced Server And Storage Tasks Storage Admin Focus On New Value Creation 33

Standardize Applications Infrastructure Vblock Infrastructure Platforms Complete Infrastructure Unified Infrastructure Manager VMware Cisco UCS Cisco Nexus And MDS switching EMC Symmetrix VMAX Or Unified Faster Deployment, Less Cost 80% Faster Deployment Of Applications Infrastructure 85-90% Fewer Servers And Switches For The Data Center 34

Getting Started With EMC Global Services Strategize Advise Architect Implement Manage Support Transformation Cloud Tiered / Unified Storage Virtual Infrastructure Management Backup, Recovery, Archive Business Continuity Trust Governance Security 35

EMC Application Transformation Services Strategy And Assessment Services Enterprise Messaging Instant Messaging Presence Social Collaboration and Mobility Business Intelligence & Data Visualization Telephony Enablement Network Conferencing Intranet Extranet Advanced Analytics Application Virtualization Services Enterprise Messaging Archiving and Compliance Services Migration Factory for Enterprise Messaging Services Unified Communications Application Virtualization Services Upgrade and Migration Services Governance Services SharePoint Application Virtualization Services Data Warehousing Data Governance, Data Quality, and MDM SQL Server 36

Additional Resources EMC Proven Solutions Optimize Your Existing Microsoft Software, People And Process With EMC Proven Solutions www.emc.com/solutions/microsoft EMC Global IT Lessons Learned Learn From EMC s Own Journey To The Cloud Strategize With The Microsoft Solutions Practice At EMC 1 2 3 Customized Workshops And Design Recommendations Technology Centers And Live Demos EMC And Microsoft Technology Centers 37

EMC VNX For Virtualized Microsoft Applications Smarter Management, Greater Automation, Faster Results Virtual Server Virtual Server Virtual Server Exchange SQL Server SharePoint VNXe Wizard Set Ups Hundreds Of Exchange Mailboxes In Fewer Than 10 Clicks VNX Provides Automated Tiered Storage For High Performance AND High Capacity Integrated Data Protection Provides Peace Of Mind Without The Complexity 39

Virtualized Microsoft Applications Trusted And Proven Market Leading Replication 6 9s Availability And 100% Uptime Seamless Scalability Scale Without Downtime As Microsoft Applications Grow Centralize Capacity Planning And Growth Management Optimized Performance Prioritize Microsoft Workloads To Right Storage Tiers, At Right Time Auto-Tiering Minimizing Tuning Required Scale Out EMC Symmetrix VMAX 40