The Symbol of Scandinavian Hospitality

The Symbol of Scandinavian Hospitality

ENAN GALALY HELNAN INTERNATIONAL HOTELS FOUNDER No one would have ever believed that the young man who had left his native country "EGYPT at the age of 20, with just 10 sterling pounds in his pocket, and with hardly any education or any qualifications, but only driven by his ambition, would later become after long years of hard work, the Founder and President of Helnan Hotels. In addition, he has also achieved the position of Chairman of the Advisory Council of the International Association for University Presidents, further to acquiring multiple prestigious posts as Denmark s Historical Relation Ambassador for the Middle East. Galaly s achievements have been highly recognized by Her Majesty Queen Margrete II of Denmark who has signed an official Royal decree bestowing on Enan Galaly one of the highest titles in Denmark, FIRST DEGREE KNIGHT OF DANNEBROG. This honor is in appreciation for his exerted efforts both locally and globally.

COMPANY HISTORY While the Group s roots are in Denmark, its portfolio now extends throughout Europe and the Middle East. It is rich in its tradition, and its experience comprises a collection of splendid hotels and resorts from the truly historic to the modern. Helnan International Hotels has become one of the most respectable names in the lodging industry. Having different nationalities in the management team has enabled the group to gain a deep understanding of various cultures as well as international customs and traditions. Over the years, Helnan International Hotels has owned and managed travel agencies and tour operators (Scandinavian Tours). These fields enhanced the company s experience and network of relationships in the tourism, airlines, and charter etc. fields in different continents. After a while, it was decided to close the business in this sector, but to continue on using the wide experience and knowledge gained for supporting our hotel projects which is the core of our business. Helnan now operates and owns several properties in Denmark, Germany, Morocco and Egypt. Currently, the company has plans for new projects in other prime locations to utilize the experience of our management team. The group is proud to employ thousands of staff and business professional hoteliers from different nationalities who go through special training programs to develop their skills and knowledge to achieve the highest standards of hospitality. Moreover, all our management and hotel employees are totally committed to serving our guests needs and to provide the required maintenance needed by our properties through applying and following the systems set up by the company s Vision and Mission. These systems are based on a clear and concise structure and easy-to-follow up processes. As a direct result of the training and experiences gained by working at Helnan, many former staff members currently hold top key positions in the hospitality industry worldwide.

COMPANY HISTORY The company has secured direct investment support for its project expansion programs in developing countries. In addition, the group was a pioneer in investing and managing hotels at destinations that previously did not exist on the international tourism map, but have currently become prime tourist destinations such as Sharm El Sheikh city in Egypt. Helnan offers all aspects of technical assistance throughout the phases of developing hotel projects such as feasibility studies, support project drawings/designing, pre-opening and recruitment. Experience in sales & marketing in co-operation with worldwide major international reservation systems and agencies. Helnan International Hotels participates regularly in many tourist and travel industry workshops, fairs and exhibitions in different regions of the world to guarantee its role in the international market. Furthermore, Helnan Group manages and owns various famous historical landmark hotels and develops them with respect to each hotel s history. Today, Helnan's prestigious portfolio comprises many well-appointed properties. On the other hand, the company continues to be a pioneer in supporting social, sport, cultural, historical, and musical festivals, and different national and international events. Helnan International Hotels has also provided numerous educational scholarships related to different fields in many parts of the world. Helnan has been awarded many national & international prizes for its efforts in supporting tourism development. Helnan seeks to promote eco-sustainable development by conducting business activities in a way that minimizes any adverse impact on the external environment. Helnan group continuously follows its core beliefs in providing quality service to meet guest expectations.

ABOUT US Helnan an international group that was established in 1982 is a Scandinavian company, headquartered in Denmark. It is involved in many activities that vary from owning, managing and developing five and four star hotels in different parts of the world. The group has acquired world-wide experience in upgrading first class hotels in Scandinavia, USA and the Middle East. Helnan International operates under the slogan "The Symbol of Scandinavian Hospitality".

VALUES Since its establishment, Helnan International has been extremely unique in its hotel development work in the hospitality industry. Today, Helnan remains a guiding light of modernization maintaining the assets, values, cost awareness, and efficiency of management and employees, for the goal of achieving the service and quality which it provides to all its guests among its different Helnan outlets. Our image and financial results are a major target achievement for our group. With Helnan s commitments to its guests, employees and its professional management team we will always continue to update our Vision and Mission.

VISION To become the clients preferred primary choice throughout the hospitality industry, while contributing to the development of people, hotels, cities and countries that host Helnan Hotels. MISSION To thoroughly understand the needs of clientele and associates and to consistently surpass their expectations by delivering professional, unique and perceptive services; in addition to achieving different goals through collaborative teamwork.

HOSPITALITY We are fervent about delivering excellent guest experiences MANAGEMENT SERVICES We work with diversified owners to maximize the performance and values of their properties and assets in all management aspects such as : General Managers Rooms Division Human Resources & Training Sales & Marketing Engineering Revenue Management Food and Beverage Internal and External Design Landscape Architecture Planning Safety and Security Other..etc. EARNEST We build respect, creditable image and profits to reinvest in future development. LOYALTY We are faithfully committed and obligated to our guests, employees and communities. NETWORK We are a well experienced team that is joined together through communication, exchanging information and sharing resources. ACHIVMENT We are keen to have things accomplished by exerting extra special effort and making courageous decisions NEW We operate with a sense of urgency and discipline.

WE CAN PROVIDE EVALUATION FOR: CONSULTANCY Using the experience we gained, Helnan International will provide unique consultancy for Hotels development in the hospitality industry. Today, Helnan remains a guiding light of modernization, quality, maintaining the assets values, service, image and financial results. With Helnan commitments and suggestions results that can be achieved with continuous updating for Mission and Vision. Mission Statement: Helnan International Consulting Co - to assist in setting the right priorities and focus on action steps that generate an effective return on investment. With our consultancy services we help to turn the gesture in any hotel and drive up the financial results. Revenue Management: Specialized in growing hotel results through innovative revenue management strategies. Keeping up with the latest developments in hotel distribution and online travel marketing can be challenging, with the landscape changing so quickly. With an extensive consultants in revenue management and distribution experience in both the hospitality travel & tourism industry, our team of hotel yield experts helps independent hotels to uncover their hidden revenue potential, and increase the bottom line. An experienced Revenue Management consultant will incorporate with the hotel management structure and operate as a part of its team taking on the responsibilities and duties of revenue management and business development. Implementing our best practices, proven techniques and the latest travel distribution developments, we will optimize and increase the financial results for the hotel. We help outperform the competition and become a leader in your local market.

Consultancy in Hotels Distribution Technology: We help to support the electronic distribution channels of hotels, with easy to use cloud based solutions. CONSULTANCY Sales Representation Consultancy: Helnan International - is a driving force in hotel sales representation, marketing and promotion for independent hotels. We offer our client hotels: International Presence Other related services that we offer to our clients are advices in Hotel GDS Hotel Internet Marketing Online Distribution Revenue Management Central Reservation System Website Booking Engine Global Distribution System Mobile Booking Engine Consultants in Hotel Internet Marketing: Channel Management System Meta-Search Distribution Internet marketing is the core of any hotel marketing strategy to distribute the hotel online. It is a highly specialized task for which is needed to attract qualified experts to bring the best results and return of investment out of the hotel website. As a leading hotel consultants group, we offer independent hotel companies innovative and creative online marketing strategies. The hotel management and marketing consultants of our company will put together a global hotel sales and marketing plan.

STRATEGIC HOTEL ADVISORY Helnan International - is an innovator in Hotel Advisory. CONSULTING SERVICES Our consultants specialize in: Yield and Revenue Strategies Online & Offline Distribution Internet Marketing Helnan International is an innovative force in Hotel Turnaround results. We have an extensive track record in turning the tide for distressed hotel properties. The Helnan Consultancy team specializes in different sectors. With our strategic hotel advisory services we assist owners and investors to achieve a better return on investment on their hospitality portfolio. With a strong focus on revenue generation, we uncover the hidden financial potential of any hotel or resort. Helnan International - provides suggestions for hotel management outsourcing services for a new breed of hoteliers. It can be challenging to stay up to date with the complexity of the rapid changing market environment. New travel marketing websites and game changing initiatives are being launched continuously. Helnan International - is an innovative hotel management outsourcing company that has the experience and knowledge to manage your hotel and bring in solid results.

CONSULTANCY Helnan International - is providing suggestions in hotel investment services and consulting. EVALUATION FOR HOTEL BUSINESS DEVELOPMENT & PREOPENING SERVICES Hotel business development and pre-opening planning are highly complex. Helnan International - is an innovative hotel consulting company which will guide through advisory process to achieve optimal result.

Helnan International Hotels has an entrepreneurial vision being one of the leading and pioneering companies to invest in developing the first four and five star hotels in a range of locations in general and in Egypt in particular. Consequently, Helnan International Hotels was one the first foreign companies to become involved in Egypt s management privatization initiative. Since then, Helnan has invested and developed different famous historical state owned properties in prime locations in Egypt. The company has an entrepreneurial vision as leading company to invest in developing the first five and four-star hotels in various locations in Egypt such as Sharm El-Sheikh and was the pioneer hotel chain in various cities in Egypt. SHARM EL SHEIKH FAYOUM RAS SUDR FAYED PORT SAID PIONEERS DEVELOPING TOURISM DESTINATIONS IN EGYPT SINCE 1986

HELNAN PALESTINE HOTEL ALEXANDRIA - EGYPT HELNAN MARINA SHARM SHARM EL SHEIKH - EGYPT HELNAN DREAMLAND HOTEL GIZA - EGYPT HELNAN ASWAN HOTEL ASWAN- EGYPT HELNAN LANDMARK HOTEL NEW CAIRO - EGYPT HELNAN NUWEIBA RESORT NUWEIBA - EGYPT HELNAN AUBERGE HOTEL FAYOUM - EGYPT HELNAN PHØNIX HOTEL AALBORG - DENMARK HELNAN MARSELIS HOTEL AARHUS - DENMARK HELNAN CHELLAH HOTEL RABAT - MOROCCO