Next Generation Data Centre Transformation Bob Plumridge EMEA Chief Technology Officer

Next Generation Data Centre Transformation Bob Plumridge EMEA Chief Technology Officer 2010 Hitachi Data Systems. All rights reserved.

DATA AND INFORMATION GROW AT EXTRAORDINARY RATES The Regulations In The 2009, number volume more of and of virtual servers Virtualization is new laws now healthcare servers now in an than Data mainstream data with quadruples require organization grows an more is of servers every data expected average virtualized two to be to of physical servers were grow years deployed 30% today protected by 50% each in longer 2010 year

HOW TO TRANSFORM TODAY S DATA CENTER COMPARED THE ONLY STORAGE OTHER ARCHITECTURE ENTERPRISE STORAGE: THAT: Realise Flexible up adapts to 30% for reduction performance in TCO and per capacity TB/YR Move Extends to a to new multivendor storage platform storage with up to 80% less Uses effort a 3D and scaling costarchitecture to scale up, scale out, Achieve scale deep 40% reduction in power, cooling and floor Transforms space costs the data center with unique management capabilities Hitachi Data Systems solutions let you adopt or evolve to cloud computing models or IT-as-a-service at your own pace with minimal risk

INTRODUCING THE HITACHI VIRTUAL STORAGE PLATFORM The world s first 3D scaling storage platform for all data. 3D Scale Up. Scale Out. Scale Deep.

3D SCALING ARCHITECTURE: SCALE UP SCALE UP BUSINESS VALUE Grow from a small data center footprint - The most efficient floor planning 19 rack The highest density storage Manage one common pool of resources for more Transparent efficient utilization migration from and to multivendor storage Dynamically scale for performance, capacity, connectivity without disruption 3D

3D SCALING ARCHITECTURE: SCALE OUT BUSINESS VALUE SCALE Get the OUT industry s highest OLTP performance for open and mainframe environments Combine multiple units into a single logical system as your needs grow Lower Dynamically TCO per support TB per virtual year servers up to 30% by prioritizing common storage resources Reduce Ensure safe power multitenancy demands up and to quality 40% of service through partitioning Reclaim floor space up to 40% 3D

3D SCALING ARCHITECTURE: SCALE DEEP SCALE DEEP Add external storage to a single pool Offload data to lower cost storage Simplify administration with common tools Reuse legacy assets more than 200 storage system models and up to 247PB BUSINESS VALUE Increase the value and useful life of existing assets Reduce OPEX costs 20 to 40% through a common management framework Reduce CAPEX 20 to 50% by using lower cost tiers of external storage 3D

UNIQUE 3D MANAGEMENT SINGLE MANAGEMENT PLATFORM TO EFFICIENTLY MANAGE ALL DATA TYPES FOR AN AGILE DATA ENTER SOLUTION CAPABILITIES Manage up Manage out Manage deep Automate tiered storage management Common GUI BUSINESS VALUE Greater efficiency Increase utilization up to 50% Reduce risk

3D MANAGEMENT UNIFIED MANAGEMENT SCALES FOR THE LARGEST INFRASTRUCTURE AND APPLICATION DEPLOYMENTS Storage Tiers DATA HEAT INDEX High Activity Set Normal Working Set SOLUTION CAPABILITIES Automated data placement Ability to manage up 247PB of virtualized capacity Manage large storage resource management deployments with agentless technologies Scale up virtual server deployments by eliminating shared resource contention Quiet Data Set BUSINESS VALUE Significant CAPEX and OPEX savings by moving data to lower cost tiers Increase storage utilization up to 50% Easily align business application needs to the right cost infrastructure

WHAT DATA CENTER TRANSFORMATION DELIVERS Reduce TCO by up to 33% in 1 st year Reduce storage acquisition costs by up to 70% Most External Virtualized Capacity 3D Industry s First 3D scaling Increase utilization up to 50% Reduce environmentals by 30% Lower migration risk by up to 80% Increase consolidation of servers and applications

ONE PLATFORM FOR ALL DATA Unified Management Structured Unstructured Semistructured Rich Media Virtualized Infrastructure

THE LEADER IN STORAGE VIRTUALIZATION 15,000+ MORE THAN 50% Virtualised OF OUR CUSTOMERS VIRTUALIZE 20% to 30% savings per year 40% improvement in utilization Up to 65% capacity reclamation in installations environments

APPLICATION-CENTRIC VIEW

DATA CENTER TRANSFORMATION ENTERPRISES MUST RELY ON KEY TECHNOLOGIES THAT ARE VIRTUALIZED, AUTOMATED, CLOUD-READY, AND SUSTAINABLE TO MEET DEMANDS. Hitachi Data Systems, the world s leader in storage virtualization. Unique management capabilities transform the data center. The net result is superior data center efficiency, manageability and cost savings.

Bob Plumridge EMEA Chief Technology Officer Lynn Collier Enterprise Business Director www.hds.com/informationforums info.emea@hds.com