Adult Animation Finally Breaking Free of its Comedy Shackles

Similar documents
Cutting the Cable Cord. Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL ext.

Ratings, Audiences, & Failed Shows

A Near-Comprehensive Guide to Every Video Streaming App

CUTTING THE CORD: NOTES FOR PRESENTATION

OTT LIVE TV EST VOD. AVOD SVOD ivod. Defining Over-The-Top (OTT) Digital Distribution. Authored by Chris Roberts & Vince Muscarella (Rentrak)

MGMT 180: Blockbusters: The Business of Movies & TV. Course Syllabus. June 23 July 30, 2015 Room C303, UCLA Anderson

! Giving the subscribers a choice of watching streaming content or receiving quickly delivered DVDs by mail.

The Economic Future of Online Video

Matt Cherniss President WGN America and Tribune Studios. WGN America and Tribune Studios

Closing the Digital Gap. The Impact of Over-The-Top Platforms on Home Entertainment

Multi-Screen Video: A Requirement in Today s Digital World

Channel 4 Digital Media Pack 2015

UCLA School of Film, Television and Digital Media FTV 183a. Producing 1: Film and Television Development

National Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan

Focal firms and SMEs in Global Value Chains (GVC) A film in a cinema

Overview of The Upfront. September 25th, 2012

MARKETMIX FOR MEDIA. Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences.

Reality. Myth. OTT is highly cannibalistic of traditional TV. Only somewhat. OTT TV Myth #3: OTT Is Highly Cannibalistic of Traditional TV

Sony IR Day SPE FYE16 Review. Michael Lynton. Tom Rothman. Pictures Segment. Factors impacting performance: $346. FYE15 Actual.

Vice Media, Inc: The journey so far and the road ahead

People are People & Ads are Ads. Perspectives on B2B Copy Testing March 19, 2007

Cutting the Cord? Research for Marketers by Marketers

Batman: Arkham Asylum

CABLE SERVICES Which cable company do you subscribe to:

Film and TV title availability in the Digital Age

NeoTV Streaming Player

WELCOME TO FLOW! YOUR DIGITAL WORLD EVOLVED DISCOVER A WHOLE NEW WAY TO ENJOY CABLE, BROADBAND & TELEPHONE SERVICES

HIGHLIGHTS TIME SPENT RATINGS YRS. GROWTH ORIGINALS INTERNET REACH INTERNET TIME SPENT VIDEO VIEWING APPS BUZZ CONTACT US

Research Notes. Leichtman Research Group, Inc. Netflix: Four Years Later. Did you know?

Sponsorship Opportunites 2015

/ /201 EARLY MORNING UPDATE. Fourth Quarter 2011: 9/19 19/1 /11. Strategic Intelligence National Television Report

A YEAR IN REVIEW. Solid Results and Constant Innovation at Comcast Cable

Business Model Generation Project Cinema and Movie Theater Subscription Service

How to Produce a Television Commercial Without Spending a Fortune (or Wasting Money) And Still Get the Results You Want.

ADELINE CASSIN GUSTAVO LOPEZ

The State of Content: Expectations on the Rise. October 2015

It s undeniable that the cable industry has been in a bit of turmoil over the

Free Report Preview The Global Growth of Esports Trends, Revenues, and Audience Towards 2017

DIGITALSMITHS WHITE PAPER THE WAR BETWEEN OTT AND PAY-TV. Best Practices for Pay-TV Providers to Win The War Through Personalized Experiences

CABLE NATION: The Value of Niche Cable Networks

U.S. Digital Video Benchmark Adobe Digital Index Q2 2014

The Business of Children s Content 9/12/2014. Tim Westcott, Principal Analyst Anna Stuart, Analyst

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of

Britepaper. How to grow your business through events 10 easy steps

FILM AND MEDIA STUDIES: Exploring the US and UK Film Industry

Company Profile Robert J. Manning School of Business

In praise of television: Worksheet

Television channels required to provide television access services in 2017

We Add Vibe to Brands Worldwide

Pricing Right Analysis of Optimal Ticket Pricing Strategy in the NFL

FabJob. Become a Screenwriter GUIDE TO. by Angela Hynes

Media Kit. An Amazing Social Revenue Tool. Light Up Your Social Media with a new annual revenue stream

Search Engines are #1 Way to be Found

CASE STUDY. The POWER of VISUAL EFFECTS to DRIVE AUDIENCE ENGAGEMENT and VIDEO CONTENT POPULARITY DECEMBER 2011 INTRODUCTION KEY FINDINGS

If we are together nothing is impossible. If we are divided all will fail.

VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials

Blasting the classic LEGO brick into the digital age

Independence Day Study Guide

Introduction. 1. Superior broadband technology. 2. Economics of the legacy content distribution model. 3. Favorable regulatory status quo

THE EVOLUTION OF TV. Reaching Audiences Across Screens

Insights from DoubleClick Video advertising momentum

NeoTV PRO Streaming Player

Video Analytics. Extracting Value from Video Data

Bill Pink. Elissa Lee. Social Media and TV, An Integrated Story. Partner, Client Solutions. VP, Research and ARM Product Management TiVo, Inc.

Using sentence fragments

Best Practice Search Engine Optimisation

Hollywood Diversity Brief: Spotlight on Cable Television

Social Media Marketing in the Film Industry. A Senior Project. Presented to. the Faculty of the Graphic Communication Department

How To Write A Paper On The Integrated Media Framework

My Independent Movie

a guide to producing your video

Overview of VoD services in the EU & Future developments. Europa International Athens, 23 rd November 2013

Mobile Marketing: Key Trends

ACTRA SUBMISSION CONCERNING GST/HST ON E-COMMERCE

Highlight. 21 October OTT Services A Digital Turning Point of the TV Industry

Netflix Long Term View

The NBCUniversal Merger

How To Think And Act Like A Publisher. A B2B Marketer s Guide To Content Marketing

GfK 2016 Tech Trends 2016

PlayStation Vue Review: A Real Rival to Cable TV For a Price...

MAKING SENSE OF BIG DATA. Making Sense of Big Data 1

Transcription:

Adult Animation Finally Breaking Free of its Comedy Shackles From dramas to horrors to musicals, the diversity of the upcoming crop of animated TV series for adult audiences is unprecedented. And, the volume of new series in the pipeline is accelerating with more SVODs, linear and digital buyers actively programming adult animation. This white paper takes a look at why adult animation is arguably the fastestgrowing animation category with the most headroom for growth. Prepared by John Evershed High Concentrate LLC + (45) 60-754 jevershed@highconcentrate.com

Table of Contents 9 Introduction: Adult Animation Fastest Growing Animation Category What This White Paper Covers Scope of This Report About the Author Acknowledgements Key Adult Animation Insights from Around the Industry Chapter : Upcoming "Non-Comedy Genre" Series Breakdown Studios Producing Adult Animation Chapter 2: Current On-Air Animated Series for Adults Chapter 3: Upcoming Animated Series for Adults Upcoming Animated TV Series - By Studio Upcoming Animated TV Series - By Platform Upcoming Animated TV Series - By Buyer Chapter 4: Challenges Ahead Challenges Mitigating Factors and Solutions Studios Don't Easily Transition from Kids to Adult Shows Chapter 5: Adult Animation Buyers SVOD Buyers Summary Linear and Digital Buyers Summary Chapter 6: Current Animated TV Series for Adults Chapter 7: Upcoming Animated TV Series for Adults 3 9 2 4 8 22 26 Adult Animation White Paper High Concentrate, LLC 2020

Adult Animation - The Fastest Growing Animation Category with the Most Headroom for Growth WHAT THIS WHITE PAPER COVERS: Adult audiences are increasingly comfortable with a wider array of animation genres Animation for adult audiences is a killer category for the SVODs, and new linear and digital buyers have entered the market There is an unprecedented number of hybrid comedies and "non-comedy genre" animated TV series in the pipeline This new crop of animation should export better internationally than culturally specific animated comedies (the bulk of adult animation to this point) These factors will make adult animation the fastest growing animation category with the most headroom for growth A detailed breakdown of current and upcoming series by genre, studio and buyer Adult Animation White Paper High Concentrate LLC 2020 3

Scope Of This Report The following document focuses exclusively on adult animated TV series (mostly s and 22 s). These shows are typically written and produced by and for Englishspeaking markets. This research is limited to shows that are currently airing and shows that are in development or production. It does not cover library material except where noted. This document does not cover animated movies for adults (it s a very short list) and does not include Japanese anime, which is a burgeoning $0.9 billion global industry in its own right. There are some exceptions to this rule (like the upcoming "Bladerunner: Black Lotus" series) that are cross-over anime/animation projects. This market survey does not attempt to cover any children s animation which is a considerably larger, crowded and a more mature market. Many series share multiple production partners making it difficult to attribute any one show to any one production company. Where possible, all production partners are indicated in the summaries. The buyers covered in this report are the SVODs, networks, cable, and digital. Acknowledgements All of the information is gathered from publicly available online publications, Wikipedia and general industry knowledge. I have tried to attribute sources wherever possible. This document is intended for personal use and nothing in it should be re-published without permission. All of the information in this report are sourced from publicly available sources. This document is not for sale and is intended as a free snapshot for anyone interested in the adult animation category. Special Thanks Dan Sarto and If you see something in the document that is erroneous, inaccurate, outdated, or an omission, please email me at jevershed@highconcentrate.com Adult Animation White Paper High Concentrate LLC 2020 4

About The Author John Evershed is the head of High Concentrate LLC, a company specializing in the packaging, development and sale of animated TV series and movies for adult audiences. Evershed is the founder and former CEO of Mondo Media, producer and distributor of animation for young adults where he launched and programmed an OTT channel on WarnerMedia s VRV platform, and generated over 6 billion views on YouTube. Evershed executive produced multiple TV series including "Gary and His Demons", currently airing on the SyFy channel and the Mondo originals in "The Mondo Animation Hour", a mini-block, currently airing on the El Rey Network. In his capacity as executive producer, Evershed's projects have won multiple awards including "Dick Figures: The Movie", winner of the Berlin Film Festival Best Animated Movie for Adults and "Happy Tree Friends", winner of an Annie for Best Animated TV Series for Adults. Evershed oversaw a diversified global merchandise program for "Happy Tree Friends" - a series that aired on MTV in over 30 markets. Evershed serves on the boards and consults with entertainment and technology companies including ZikVid (Digital Video Platform), Mellow Manor (Animation Festival), Mondo Media (Animation), and CrowdSparks (Crowd-Based Entertainment Financing). Adult Animation White Paper High Concentrate LLC 2020 5

Introduction - U.S. Audience's Appetite for Adult Animation is Widening and Growing and Buyers and Studios are Responding Today's Adult Audiences Embrace Animation Up until recently, animation for adults basically came in three flavors irreverent (Adult Swim), family sitcoms (FOX) and Japanese anime. This white paper illustrates how the upcoming line-up of animated TV series for adults is growing and getting considerably more diverse. The shift in appetite for more ambitious programming has been gradual as series like "Rick and Morty" and "BoJack Horseman" have gained popularity. Alex Hirsch, the creator of "Gravity Falls" explains, Now that animated content has been freed from the need of appealing to everyone, I think we re going to see a fast evolution that s been long overdue. The SVODs in particular realize they no longer need to play the lowest common denominator game resulting in an explosion of new adult animation that pushes boundaries. Adult Animation Drives Ratings with 8-34s For the last 0 years in a row, Adult Swim has ranked No. among adults 8-34 years old in basic-cable ratings across the total day. The median age of the Adult Swim viewer is 24 years 2 old, about half that of viewers across all broadcast and cable channels. 2.33 million people tuned in to watch "Rick and Morty" for their 4th season premiere. It won out over all other scripted cable programming on that Sunday night, even beating out The "Walking Dead" for the top spot. Most New SVOD's Have Adult Animation in Their Mix Hulu pivoted quickly and turned to Marvel Animation to produce original series when they started losing licensed series like "South Park" to HBO Max (HBO Max paid Viacom $500M for the exclusive streaming rights.) HBO Max has several series in production including "Aquaman: King of Atlantis," Apple TV is producing "Central Park," an animated musical series, and CBS All Access is in production on "Star Trek: Lower Decks.". Time Magazine - Adult Animation Is Pushing New Boundaries. A Look Inside Its Evolution from The Simpsons to BoJack Horseman 2. Wall Street Journal - Adult Swim: How to Run a Creative Hothouse Adult Animation White Paper High Concentrate LLC 2020 6

More Linear Buyers Than Ever Ten years ago, Comedy Central and Adult Swim were arguably the only cable channels that had any appetite for adult animation. That list has grown significantly with the entrance of new cable channels like SYFY with their TZGZ block of sci-fi/comedies. Several cable channels feature at least one or two adult animated comedies in their mix, including FX/FXX with their hit "Archer." Showtime renewed "Our Cartoon President," and is in development on a new series "Multifarious Maris." FOX, the one major network with a long-running, successful animation block on Sunday nights, is still aggressively looking for the next big hit - they've greenlit two new series ("Bless the Harts" and "Duncanville") in the past six months with at least two more series ("The Great North" and "Housebroken") on the horizon. Social and Mobile - Lots of Views, Not Much Biz...Yet New entrants like Katzenberg's Quibi and its smaller upstart competitor Ficto could start to prove new business models around short format animation for adults. If prior experience on the SVODs, cable and social are any indicator, animation for adults will prove to be a successful category on the new mobile platforms like Quibi. Quibi has several animated series in development including "Micro Mayhem", "Trill League and "Your Daily Horosopoe." The question will be whether the model works with consumers. Companies like Mondo Media and Frederator have generated billions of views on YouTube. But YouTube, in trying to clean up their act for advertisers, has strangled most of the means of monetizing adult content on their platform. YouTube algorithms tend to suppress adult animation because it often pushes boundaries. This may change as YouTube is showing signs that it is rethinking its position forbidding partners from monetizing their own content. Adult Animation White Paper High Concentrate LLC 2020 7

Key Adult Animation Insights from Around the Industry Michael Thorn, President, FOX Animation is a key part of our business; we are really looking to growing our slate and potentially even adding another hour of animation on our schedule in a targeted section of the year. Billy Wee, SVP, Original Animation Streaming is a more wide-open landscape than linear, but the challenge is fundamentally the same: to work with inventive, inspired creators and help them realize the very best version of their creative vision. 2 Mine Moon, SVP, Original Animation As there are more and more opportunities for animators, we are going to see a variety in animated content like never before. We want to create great, supportive environments for our creators to come and do their best work when that happens, the sky s the limit on what is possible for the art form." 3 Chris McCumber, Syfy As we are looking at the network, not only do we want to have people come in for our original programming, we want them to come for a lot of the fan-focused, alternative stuff. The TZGZ animated pieces are part of that because we know there is a very very loyal fan base when it comes to adult animation. 4. DEADLINE - Fox s Michael Thorn On Net s Animation Expansion & Future Of The Simpsons, Bob s Burgers & Family Guy 2. Animation Magazine - Full Stream Ahead: The 2020 Animated Outlook from Top VOD Execs 3. Animation Magazine - Full Stream Ahead: The 2020 Animated Outlook from Top VOD Execs 4. DEADLINE - Syfy Ramps Up Animation Push With First Original Series & Pilot Orders For New TZGZ Block High Concentrate, LLC 8

. Almost Half of the Upcoming Animated TV Series for Adults are "Non-Comedy Genre" Series There are 45 New Adult Animated TV Series In Production Comedy/Sitcom 56% Comedy 56% Adult Animation White Paper High Concentrate LLC 2020 9

Studios Producing Adult Animation Summary Studio Key Show(s) Key Buying Partner Titmouse Big Mouth Signed rst look with Net ix Head Count 700 growing to 950 Series in Production 2 Williams Street Venture Bros. Adult Swim, Production Co. 00? 2 Bento Box Bob s Burgers Acquired by FOX 500 5 Floyd County Archer Independent 50 Fuzzy Door Family Guy Seth MacFarlane s Prod Co., NBCUniversal $200M deal 50 2 Six Point Harness Apollo Gauntlet Independent 50 Frederator/WOW! Castlevania Part of WOW, Canadian-based animation co. 50 5 Stoopid Buddy Studios Robot Chicken Stop motion specialists, Independent 50 5 ShadowMachine BoJack Horseman Independent 50 5 Rooster Teeth RWBY Owned by WarnerMedia 400 3 Starburns Industries Rick and Morty Dan Harmon, Sklar Brothers, Stop motion? 3 MTV Studios Daria Packaging and selling legacy series to SVODs? 0 Sony Pictures Animation Agent King Historically focused on movies expanding into TV 300 2 20th Century Fox (now owned by Disney) The Simpsons Now owned by Disney In ux due to Disney acquisition 3 Marvel Animation Studio M.O.D.O.C. Key Provider to Hulu High Concentrate, LLC 0

2. Current On-Air Adult Animated TV Series Current On-Air Adult Animated TV Series - By Channel/Service Comedy Central Sony Crackle Total 32 Current On-Air Series El Rey Amazon Video 2 FX/FXX 2 Showtime Net ix 7 Adult Swim FOX 5 0 2 4 6 8 0 Current on-air series that have been or are being renewed. Not library that is no longer in production. High Concentrate, LLC

3. Upcoming Adult Animated TV Series Upcoming Adult Animated TV Series for Adults - By Studio ATTN Lionsgate Nexus Studios 45 Upcoming Series 8 Studios Producing ShadowMachine 2 A&E DreamWorks Skybound Marvel Studios 5 Powerhouse Animation 3 Starburns Industries Cartoon Network Studios 20th Century Fox/Bento 7 Stoopid Buddy Stoodios 3 Awesome/ME Productions Warner Bros Animation Fortife Productions Sony Pictures Animation 2 Titmouse 5 0 2 3 4 5 6 7 Upcoming Animated Series for Adults for Adults - By Platform 28 SVODs dominant 4 3 5 2 SVOD Cable Network Mobile Social High Concentrate, LLC 2

Upcoming Adult Animated TV Series Upcoming Adult Animated TV Series for Adults - By Buyer Apple TV+ YouTube Premium Facebook Watch AMC CBS All Access Quibi HBO Max 45 Upcoming Adult Animated Series 6 Buyers (channels/services) 5 Adult Swim 3 Disney+ Amazon Video 3 Hulu 7 Syfy Showtime Net ix 2 Adult Swim 3 FOX 4 0 2.5 5 7.5 0 High Concentrate, LLC 3

4. Challenges Ahead. Talent Shortage May Inhibit Growth This is a general challenge facing all the animation studios. As the streaming wars intensify, production companies are snapping up office space in and around L.A. to cope with the growing demand for content. This trend has surged in the last five to seven years according to Drew Planting, founder and managing partner at GPI Cos. (the property developer leasing out Titmouse s new studio). Netflix is taking a multifaceted approach by creating their own studio in LA, locking up the output from Titmouse and ordering from third party producers and studios like "Castlevania" from Frederator/Powerhouse. Others are locking up talent for example, NBCUniversal (Peacock) has a first look deal with Seth MacFarlane. 2. Where Will Consumers Find Their Favorite Animated Series? 23 37 22 0 2 5 0$ $ - $20 $2 - $40 $4 - $60 $6 - $70 $7 or more YouGov 209 Research has shown that consumers only have a willingness to pay for 3 subscription services and young adults have even less disposable income. Subscription services historically do little promotion for their shows and an avalanche of new content is about to land on the new SVOD platforms. This makes it hard to surface new shows. Netflix s library of licensed content is shrinking as rival old-guard media companies withdraw their shows in preparation for their own SVOD services. All Disney films and series, for instance, are being pulled ahead of the launch of Disney+. Licensed works - and not Netflix originals - currently get the lion s share of views on Netflix; as the licensed works start to migrate elsewhere, original content will pick up the slack. Will there be a one-stop platform for adult animation, or will the platforms specialize irreverent animated comedy and anime on HBOMax, animated genre series on Netflix, Hulu for animated super hero series, etc.? High Concentrate, LLC 4

3. The International Market for Adult Animation is Immature The international market for adult animation is immature. English-speaking markets will take US comedy/animation but most non-english foreign markets are still relatively uninterested in American adult animated comedy, with the exception of the tentpole network comedies like Fox s The Simpsons, which do export well internationally. 4. Major SVODs are Locking Up Worldwide Rights to Content Major SVODs are locking up worldwide rights on all platforms in perpetuity with a cost plus 20-30% profit for studios, leaving little to no upside for producers beyond subsequent season order bumps. They re also pulling back their library rights from other platforms and channels, making it harder to find licensed animation. It will be challenging for small to medium size studios to retain ownership and preserve an upside from selling their content to the rest of the world. 5. Majors are Locking Up the Best Creators and Studios Titmouse signed a first-look with Netflix, Bento Box was acquired by Fox Entertainment. Rooster Teeth (RWBY) was acquired by Otter (WarnerMedia). Brutus Pink, the talent behind "Bigmouth" was just signed to a three-year deal. Consolidation and talent deals with the best studios will continue with the new SVOD platforms. But, it will also shut out some buyers who relied on third party studios and licensed content for their respective channels and platforms forcing them to look for new suppliers. 6. Adult Animation is Not as Merchandisable as Kids Merchandise is an important revenue stream for the kids' animation business. The really big adult animated franchises like "The Simpsons" and "Rick and Morty" have merchandise programs but generally speaking most adult animated series will have limited merchandise. 7. Young Adult Ratings are Declining on Cable The cable channels are experiencing a gradual erosion in viewership, especially amongst the young adult demographic, as this audience increasingly turns to YouTube, Netflix and playing videogames in their leisure time. Longer term, this could force cable channels like Adult Swim to move their content onto HBOMax. High Concentrate, LLC 5

Kids vs. Adult Animation Studios Kids Animation Studios Often Not Well Suited to Adult Animation Adult Animation Studio's brands are often more rebellious, adult Mostly writer-driven Writers from live-action TV, comedians, etc. Considerably smaller market size Today it is mostly a US phenomenon, some uptake in English speaking markets More acceptance for quirky new IP Singular Market for 8-34s Primarily 2D or stop-motion Very few studios servicing the industry Unique voice and POV are critical. Show runners tend to be writers/writer teams or multi-talented creators (Seth MacFarlane) Some merchandise around some properties No restrictions on advertising able to gather names, run advertising Kids Animation Must establish or maintain family friendly brand Poperty/franchise-driven Writers often not as well known Much larger overall market Global More inclined towards pre-existing IP (legacy IP, books, comics, etc.) Market broken into at least 3 sectors pre-school, 6-0, and + Some 2D but much more 3D Crowded mature market dominated by big studios and brands although new subscription services shaking up the marketplace Underlying IP, design, look, etc. plays a bigger role Often driven by toys. Opportunities for most properties Must be COPPA compliant, no ability to have direct relationship with the audience High Concentrate, LLC 6

Mitigating Factors and Solutions. Source and Produce Shows Outside Los Angeles Adult animation tends to be writer-driven and therefore much of it is produced in LA. Shows could still be written in LA but there s a lot of writing and production talent elsewhere in the US, Canada, France, the UK etc. 2. Produce Non-Comedy Genre Series Produce non-comedy genre series like horror, drama, superhero, etc. These will be differentiated from comedy and export better internationally. It s more of a greenfield opportunity and therefore less cluttered and competitive. Dubbing animation generally is less noticeable than live action and good non-comedy genre series should export well. 3. Gaming Will Be Important Ancillary Opportunity Gaming will be important ancillary business around adult genre animation The largest franchises - The Simpsons, Rick and Morty, etc. support merchandise programs, but animation for adults does not lend itself as well to plush toys and baby jumpers. But animated genre series lend themselves to gaming Walking Dead is a good example. Castlevania is based on a game franchise. 4. Not all Buyers Have Their Own Studios or Output Deals The shifting landscape with the entry of the new SVODs and the consolidation will force some of the buyers to look for new partners to feed them with content. France has an appreciation for anime and is producing some exciting adult animation like "I Lost My Body", and "LastMan." Canada, with its generous tax credits on labor, is also wellpositioned to originate and produce adult animation. The cable networks will do U.S. only license deals, making it possible to retain ownership and maximize producer s upside from international sales. High Concentrate, LLC 7

5. Adult Animation Buyers Overview of the Major Streaming Services Adult Animation Strategy SVOD Content Spend (209) General Adult Animation Net ix $8B The Current SVOD leader but market is about to get much more complex and competitive. Can no longer rely on licensed content so Net ix has to keep making new content Successful programming category for Net ix. Most aggressive adult animation strategy of the SVODs. Forming new large studio in LA, First look on Titmouse output. Acquiring originals from other studios Amazon Prime $6B Amazon Prime is pivoting away from critically acclaimed niche successes and toward big-budget home run swings. Critical acclaim for rotoscoped adult drama Undone renewed for 2nd season. Disney+ $2.5B Relying far more on its own IP and back catalog of classic content Disney+ will feature no R-rated to preserve the family-friendly Disney reputation. Disney looking to Disney-owned Hulu for adult animation home. Hulu $3B AppleTV+ $6B Historically adult animation has been an extremely important category for Hulu. Recently lost South Park and Adult Swim library. Now owned by Disney. Pivoting towards superhero franchises from the Marvel library Apple TV+ is focused on quality over quantity. They have deep pockets. Pattern of looking for celebrity-driven properties. Ordered 4 new series based on Marvel super heroes from Disney. Ordered Crossing Swords from Stoopid Buddy. Producing Central Park, an animated musical from the makers of Bob s Burgers. Concerned about image so adult animation might not be a t. Peacock (Apr 2020) $B Ad Supported and subscription service. Producing animated The Adventure Zone based on D&D graphic novel High Concentrate, LLC 8

Major Streaming Services Adult Animation Strategy - Summary SVOD Content Spend (209) General Adult Animation HBOMax (May 2020) $2B Access to Adult Swim, Crunchyroll, South Park and Studio Ghibli Producing new series Aquaman and ordered new of Boondocks CBS All Access Access to Paramount and Viacom programming including MTV and Comedy Central Producing Star Trek: Lower Decks Comcast NBC Universal Free to NBCU pay-cable subscribers in the U.S. and will be supported by advertising Stated that original content is part of the content mix but unclear what the focus will be High Concentrate, LLC 9

Linear and Digital Buyers of Adult Animation - Summary Buyer Category General Adult Animation Adult Swim Cable Leading cable player in the space, part of WarnerMedia, Rick and Morty is a bona de hit. Home to Squidbillies, Mr. Pickles, Ballmastrz: 9009 and Tigtone Irreverent humor, often extreme, open to pitches. Several new series in dev/prod including Birdgirl and Bladerunner: Black Lotus FOX Network Home of the family sitcom, Sunday nights still important. Recently premiered 2 new series - Bless the Harts and Duncanville Acquired Bento Box. Ordering new series. 3 new series in dev/prod including The Great North, House Broken and Lil Kev (Kevin Hart). Looking for their next franchise. Comedy Central Cable Home to mega franchise South Park. Unclear what CC's appetite is for new animated series Syfy Cable Airing TZGZ block of animated scicomedies anchored by Futurama. New series include Gary and His Demons. Open call for animated scicomedies. Ordered new of Magical Friendship Squad Crunchyroll / VRV AVOD/SVOD Primarily anime focused but will carry new Bladerunner series with subtitles VRV still ordering new of Harmon Quest and Cyanide and Happiness ShowTime Cable Currently airing Our Cartoon President Ordered season of Multifarious Maris FX/FXX Cable Home of Archer Ordered Cake animation and live action half hour compilation series Quibi SVOD The Andy Cohen Diaries, Your Daily Horoscope (Will Arnett), Gloop World, Trill League Actively buying adult animation. Short format (0 min ep) series. High production values. AMC Cable No current adult animation Ordered Pantehon Pantheon, which is based on a series of Ken Liu's short stories about uploaded intelligence High Concentrate, LLC 20

Linear and Digital Buyers of Adult Animation- Summary Buyer Category General Adult Animation Ficto SVOD Mobile focused competitor to Quibi launching 2020 Actively looking for adult animated content Facebook Watch AVOD Cancelled whatever animated series it was running Unclear animation strategy YouTube Premium SVOD Not articulated adult animation strategy Ordered Dumb People Town El Rey Cable Airing.5 hr block of adult animation branded as the Mondo Animation Hour Unclear what future adult animation focus will be High Concentrate, LLC 2

Chapter 6: Current On-Air Series Current On-Air Adult Animated TV Series - Summary Title Season Show Creator Year First Aired Channel / Service Studio Alien News Desk season, 6 Chris Prynoski, Austin Reading 209 Syfy Bento Box Entertainment, Broadway Video American Dad 6 seasons, 276 Seth McFarlane 2005 FOX 20th Century Fox, Fuzzy Door, Underdog productions Archer Ballmastrz: 9009 0 seasons, 0 season, 0 Adam Reed 2009 FX/FXX Floyd County Productions Christy Karacas 208 Adult Swim Titmouse Inc. Williams Street Baahubali: The Lost Legends 55 SS Rajamouli Sharad Devarajan 207 Amazon Video Arka Media Works Graphic India Big Mouth 3 seasons, 3 Nick Kroll, Andrew Goldberg, Mark Levin, Jennifer Flackett 207 Net ix Brutus Pink, Titmouse Bless the Harts season, 0 Emily Spivey 209 FOX 20th Century Fox TV, Lord Miller Productions, FOX Entertainment, Titmouse Bob's Burgers 0 seasons, 200 Loren Bouchard 20 FOX Bento Box Entertainment, Wilo Productions (202 ), Buck & Millie Productions (202 ), Television High Concentrate, LLC 22

Current On-Air Adult Animated TV Series - Summary Title Season Show Creator Year First Aired Channel / Service Studio BoJack Horseman 6 seasons, 77 Raphael Bob Waksberg 204 Net ix The Tonante Company, Boxer vs. Raptor ShadowMachine Cake 209 FXX Castlevania 2 seasons, 2 Warren Ellis 207 Net ix Frederator Studios Corner Gas 24 Brent Butt 208 The Comedy Network Smiley Guy Studios, Bell Media Studios Disenchantment season, 20 Matt Groening 208 Net ix The Ululu Company, Rough Draft Studios Duncanville Season, 3 Amy Poehler, Mike Scully and Julie Scully 2020 FOX Paper Kite Productions, Scullys Productions, 3 Arts Entertainment, Bento Box Entertainment, Universal Television, Fox Entertainment, 20th Century Fox Television Family Guy 8 seasons, 34 Seth MacFarlane 999 FOX 20th Century Fox, Fuzzy Door F is for Family 3 seasons, 26 Bill Burr, Michael Price 205 Netl x Wild West TV, Loner Prod, King of France Prod, Gaumont Aniamtion, Telgael High Concentrate, LLC 23

Current On-Air Adult Animated TV Series- Summary Title Season Show Creator Year First Aired Channel / Service Studio The Jellies 2 seasons, 20 Tyler the Creator 207 Adult Swim Bald Fade Productions, Augenblick Studios, Whalerock Industries Williams Street Kiss Me First 6 Bryan Elsley 208 Channel 5, Netl x Baloon Kindle Entertainment Lazor Wulf Love, Death & Robots Mondo Animation Hour season, 0 season, 8 season, 26 Henry Bonsu 209 Adult Swim Bento Box, Williams Street Tim Miller 209 Net ix Blur Assortment 209 El Rey Mondo Media Off The Air 7 seasons, 27 Dave Hughes 20 Adult Swim Williams Street, Millon Monkeys Inc Our Cartoon President 2 seasons, 27 Stephen Colbert 208 Showtime Spartina Licht Media Solutions, CBS Television Paradise PD season, 0 Olan Rogers 208 Net ix Coanco Studio T, New Form Digital, ShadowMachine, Jam Filled Ottawa Primal season, 5 Genndy Tarakovsk 209 Adult Swim Cartoon Network Studios, Studio La Cachette, Wiliams Street High Concentrate, LLC 24

Current On-Air Adult Animated TV Series - Summary Title Season Show Creator Year First Aired Channel / Service Studio Rick and Morty 4 seasons, 36 Justin Roiland, Dan Harmon 203 Adult Swim Starburns Industries, Green Portal Productions (4) Williams Street The Shivering Truth season, 7 Vernon Chatman 208 Adult Swim ShadowMacine, PFFR, Williams Street The Simpsons season, 0 James L Brooks, Matt Groening 989 FOX 20th Century Fox TV, Gracie Films, The Curiosity Company South Park 23 seasons, 307 Matt Stone, Trey Parker 997 Comedy Central South Park Studios Squidbillies 2 seasons, 3 Jim Fortier, Dave Willis 2005 Adult Swim Williams Street SuperMansion 3 seasons, 28 Mathew Senreich, Zeb Wells 205 Sony Crackle Williams Street, Millon Monkeys Inc Tigtone season, 0 Andrew Koehler, Benjamin Martin 209 Adult Swim Stoopid Monley, Moon Shot Entertainment Undone season, 8 Ralph Bob- Waksberg, Kate Purdy 209 Amazon Prime The Tornante Company, Submarine Minnow Mountain The Venture Bros. 7 seasons, 8 Jackson Publick, Doc Hammer 2004 Adult Swim Williams Street, Titmouse High Concentrate, LLC 25

Chapter 7: Upcoming TV Series Upcoming Animated TV Series for Adults - Summary Title Seasons Show Creator Premiere Buyer Studio 2 Oz Mouse Matt Maiellaro 2020 Adult Swim Titmouse Agent King John Eddie & Priscilla Presley 2020 Net ix Sony Pictures Animation The Andy Cohen Diaries Season 6 Corey Campodonico and Alex Bulkley Quibi ShadowMachine Arcane (League of Legends) Aquaman: King of Atlantis Greg Street 2020 Fortife Productions James Wan HBOMax Warner Bros. Animation Birdgirl Season, Adult Swim Awesome Inc, ME Productions Blade Runner: Black Lotus Season (3 eps) Shinji Aramaki Adult Swim Crunchyroll, HBOMax Japanese Studio The Boondocks renewal Aaron McGruder HBOMax Sony Pictures Animation Crossing Swords season, 0 John Harvatine IV, Tom Root 2020 Hulu Stoopid Buddy Stoodios Central Park 2 seasons, 26 Loren Bouchard Summer 2020 Apple TV+ 20th Century Fox Television, Bento Box High Concentrate, LLC 26

Upcoming Animated TV Series for Adults - Summary Title Seasons Show Creator Premiere Buyer Studio Close Enough season, 3 J. G. Quintel 2020 HBO Max Cartoon Network Studios Crossing Swords John Harvartine IV, Tom Root 2020 Hulu Starburn Industries Dumb People Town Sklar Brothers YouTube Premium 20th Century Fox TV, Universal TV, Fox Ent, Bento Box Entergalactic season, Kid Cudi, Kenya Barris 2020 Net ix Fairfax 202 Amazon Prime Titmouse Gloop World Shorts Justin Roland Quibi Stoopid Buddy The Great North season, Lizzie Molyneux, Wendy Molyneux 2020 Fox 20th Century Fox TV, Fox Ent, Bento Box Gods & Heroes season, 8 Charley Parlapanides, Vlas Parlapanides 2020 Net ix Powerhouse Heaven s Forest Adi Shankar and Kevin Kolde Net ix Powerhouse Hit Monkey season, Jeph Loeb Hulu Marvel Television High Concentrate, LLC 27

Upcoming Animated TV Series for Adults - Summary Title Seasons Show Creator Premiere Buyer Studio Hoops Ben Hoffman Net ix Bento Box Entertainment, 20th Century Fox Television The House Alan Smith and Adam Foulkes Net ix Nexus Studios Housebroken season Sharon Horgan Fox Kapital Entertainment, Bento Box, Fox Ent Howard the Duck Kevin Smith Hulu Marvel Television Human Discoveries Matt Garofalo Facebook Watch Titmouse Human Resources Nick Kroll, Andrew Goldberg,Mark Levin,Jennifer Flackett Net ix Inside Job season, Shion Takeuchi Net ix Net ix Animation Invincible season, 8 Robert Kirkman 2020 Amazon Prime Video Skybound Critical Role: The Legend of Vox Machine 4 Jennifer Muro Late 2020 Amazon Prime Titmouse The Liberator season, 4 Jeb Stuart Net ix Triocope Lil Kev Kevin Hart Fox 20th Century Fox and Lionsgate TV Magical Girl Friendship Squad season Kelsey Stephanides SYFY / TZGZ Cartuna High Concentrate, LLC 28

Upcoming Animated TV Series for Adults - Summary Title Seasons Show Creator Premiere Buyer Studio Masters of the Universe: Revelation Season Kevin Smith Net ix Powerhouse Micro Mayhem Season John Favreau and Seth Green Quibi Stoopid Buddy Productions The Midnight Gospel season, 8 Pendleton Ward, Duncan Trussell 2020 Net ix Titmouse, Inc. M.O.D.O.K. Multifarious Maris Pantheon The Prince Q-Force Season, season, season, season, 0 Jeph Loeb Hulu Marvel Television Annah Feinberg Showtime ShadowMachine Craig Silverstein AMC Gary Janetti HBO Max 20th Century Fox Television Gabe Liedman Net ix Solar Opposites 2 seasons, 6 Justin Roiland, Mike McMahan May 8, 2020 Hulu 20th Century Fox TV, Justin Roiland Vanity Card Productions! Star Trek: Lower Decks 2 seasons, 20 Mike McMahan 2020 CBS All Access CBS Eye Animation Prod, Secret Hideout Roddenberry Ent Superbago John Havartine and Eric Tower Net ix Stoopid Buddy Stoodios High Concentrate, LLC 29

Upcoming Animated TV Series for Adults - Summary Title Seasons Show Creator Premiere Buyer Studio Tigra & Dazzler Hulu Marvel Studios Trill League Curtis (50 Cent) Jackson Quibi Lionsgate What If? Season, 23 A.C. Bradley 202 Disney+ Marvel Studios Your Daily Horoscope Season Will Arnett, Tom Wener Quibi ATTN END OF REPORT - Thanks for getting this far :) High Concentrate, LLC 30