SECTION A The College of Communication Graduate Program

SECTION A The College of Communication Graduate Program Table of Contents Section Page A.1 Mission Statement... p. A2 A.2 Mentor Program.. p. A2 A.3 Program Requirements... p. A3 A.4 Concurrent Program... p. A6 A.5 Graduate Planning Calendar. p. A7 A1

SECTION A The College of Communication Graduate Program A.1 Mission Statement The mission of the graduate program in the College of Communication at Hawai i Pacific University is to cultivate and promote excellence in communication through learning and research in an environment of cultural and intellectual diversity. We will prepare professionals for a variety of careers in corporate communication, advertising, journalism, public relations, mass media, entertainment, broadcasting, sales, writing, or communication education. Students will gain an understanding of the mass media and its effects worldwide. They will understand and apply research and theory in human interaction. They will investigate the dynamic and creative fields of entertainment, news, imagery, and imagination that are all part of the media. Flexible curricula and interaction with talented and dedicated faculty mentors will allow students to tailor their graduate education to their own professional needs and objectives. We will prepare communication professionals who are aware of, and sensitive to, the need for global understanding. In the classroom, and on our multiple campuses, students from more than a hundred countries will learn with each other and about each other. We will prepare students for further study in the academic discipline and assist them in pursuing further study in law school or doctoral programs. Our curriculum will instruct and challenge our learners. We feel it is as important to question as it is to acquire knowledge. Instruction will encourage critical and analytical thinking so that graduates will become leaders of change and innovation in their respective fields. A.2 Mentor Program Every Communication graduate student will be appointed a mentor. The Communication Graduate Council will assign one member of the graduate faculty to assist and guide you through your graduate experience. You will be notified of this appointment during your initial semester of coursework. It is your responsibility to contact your mentor, stay in touch and ask his or her advice. If you need to change your mentor, submit a written request stating the reasoning behind the change and your preferred choice of a new mentor. Your request should be submitted to the Communication Graduate Council. You will be notified within two weeks of the action on your request. Mentors are not academic advisers. You should still visit the Center for Graduate Studies to obtain advice regarding course schedules, financial aid, registration, and related administrative questions. It is important that you communicate regularly so that he or she is apprised of your progress. Do not be afraid to ask questions or bother your mentor. We are all eager to help and look forward to getting to know you! A2

A.3 Program Requirements The MA/COM requires a minimum of 39 semester hours of graduate work comprised of 18 semester hours of core courses; 15 semester hours of electives or focused study in a discipline such as advertising, integrated communication, marketing, or journalism; and 6 semester hours of professional paper or thesis work. The student may choose to take 6 hours of electives outside the college. Core Courses: COM 6000 Introduction to Communication Studies COM 6050 Research Methods and Materials COM 6310 International Communication COM 6400 Writing for the Professional Scholar COM 6650 Media Law and Ethics COM 6060 Qualitative Methods or COM 6070 Qualitative Methods COM 7100 Professional Paper I** COM 7200 Professional Paper II** 8 courses / 25 semester credits Plus 15 semester credits of elective courses Total 13 courses / 39 semester credits ** Capstone courses (i.e., the 7000-level courses are to be taken at the end of the program) Students graduating under the old 42 hour program should refer to the previous catalogue. Selected Course Descriptions: COM 6000 Introduction to Communication Studies This is a survey course of the field of communication. It provides an overview of the historical development of communication theory and practice, and introduces vocabulary for describing and analyzing communication practices. Students also develop a preliminary prospectus for the thesis or professional paper. COM 6010 Advertising Strategy The course offers a comprehensive view of advertising including persuasion theory, creativity, audience analysis, research, media selection and scheduling, script and copywriting, layout, budgeting, evaluation, and campaign management. The course explores the legal, regulatory, and ethical environment of advertising, current industry trends and major contributors to the field. COM 6050 Research Methods and Materials The course explores various methodologies used in communication research including experimental, qualitative, quantitative, and formative techniques. Data gathering methods such as interviews, surveys, observation, historical, focus groups, and recall are also included. COM 6060 Qualitative Research Methods in Communication This course focuses on the role of communication research in advancing knowledge claims through the molding of theories into descriptive, historical, and critical methodologies and applying those approaches to specific artifacts. A3

COM 6070 Quantitative Research Methods in Communication This course focuses on quantitative research in communication especially with a concentration on conducting research and analyzing statistical data. As statistical analysis concerns, this course will pick up where COM 6050 left off with an inherent focus on studying and applying inferential statistics to empirical research. Students use computer-based tool such as SPSS to analyze empirical data. COM 6100 Integrated Communication The course surveys the dynamics, practices, and interrelationships among information outlets, consumers, and organizations while focusing upon the base of current theories and models of communication. It provides a mix of the art and science of marketing, public relations, organizational communication, and the mass media and includes strategic applications for a variety of topics specific to public communication and the private sector. COM 6200 Organizational Communication The course examines organizational elements that affect communication including formal and informal hierarchies, corporate culture, conflict resolution, leadership style, and technology. It develops in students the ability to manage a diverse workforce, communicate effectively and efficiently in a group or through mass media, and plan strategic communication campaigns. Emphasis is on theory, problem solving and critical thinking skills. COM 6300 Corporate and Crisis Communication This course will examine corporate communication including formal and informal hierarchies, corporate culture, conflict resolution, leadership style, crisis management, and technology. Emphasis will be on problem solving and critical thinking skills. COM 6310 International Communication The course will examine the elements that affect communication across cultural and national boundaries. It will investigate those effects on conflict development and management, leadership style, and technology. It will develop in students the ability to communicate effectively and efficiently when faced with cross-cultural and worldview boundaries. COM 6400 Writing for the Professional Scholar The course will focus on the theory and practice of individual and collaborative communication in a range of organizational and cultural contexts for global audiences. The course also includes identification, understanding, articulation, and management of communication policies, processes and practices essential to the achievement of organizational objectives. COM 6460 Design and Layout The course will cover design and production of publications, advertising, and presentation materials using QuarkXPress software. It will also include discussions of design principles; typography; use of color, layout, and paste-up techniques; printing processes, and paper selection; and theory of visual communication. Numerous publications are produced; however, no prior computer experience is required. COM 6500 Teaching Techniques The course will explore teaching and learning strategies including syllabus construction, content structure, assessment methods, learning and instructional methods, and similar topics. Students will also have an opportunity to assist faculty in the delivery of undergraduate courses at HPU. A4

COM 6650 Communication Law and Ethical Theory This course explores legal issues pertaining to communication and the media. Specifically, this course examines the First Amendment, freedom of speech, and freedom of press clauses and their interplay with mass communication. COM 6700 Promotional Management A survey of promotional strategies for modern businesses including techniques for planning, budgeting, scheduling, and implementing a coordinated promotional campaign of advertising, personal selling, sales promotion, and public relations. COM 6710 Political Communication This course is a comprehensive orientation to the field of communication. Particular attention is devoted to rhetorical and propaganda analysis, attitude change studies, voting studies, government and the news media, functional and systems analysis, technological changes, campaign techniques, and research techniques. COM 6760 Film Criticism This course examines film as a communication medium. Students will study film aesthetics, how those aesthetics give rise to rhetorical implications, explore various ways to approach the film artifact, how to identify the genre of the artifact, and critique the effectiveness of film. COM 6770 Media Criticism The course will explore how we analyze and evaluate mediated messages. Students will learn how to properly experience an artifact, put it in its proper context, choose the appropriate model to evaluate and to apply that method to the example, being able to make a conclusion about whether or not the example is communicated effectively. COM 6905 Campaign Planning Students create an advertising campaign for an actual product. The course familiarizes students with the strategic planning and analysis of actual advertising campaigns, media selection and scheduling, and scheduling, creative strategy, production, presentation techniques, and publication production. COM 6910 Selected Topics in Communication Course title, content, and prerequisites will vary. May be repeated for a total of 9 credits when title and content have changed. COM 7100 Professional Paper/Thesis I The course will cover the initial design and development of the major research paper or thesis. COM 7200 Professional Paper/Thesis II The course will cover the final preparation and presentation of the professional paper or thesis. This will include oral presentation and defense of the research. [Current course descriptions in disciplines other than Communication may be found on the HPU web site at www.hpu.edu.] A.4 Concurrent Program A5

The HPU concurrent credit program encourages qualified undergraduates to enroll in certain graduate courses and earn both graduate and undergraduate credit for the same course. You can earn three semester hours of graduate credit for every concurrent course that you complete. A maximum of 12 semester hours may be earned in the concurrent credit program. Eligibility HPU undergraduate student Completed 100 semester hours of undergraduate credit Minimum GPA 3.0 For further information, or to register for concurrent graduate coursework, see an adviser in the Center for Graduate Studies. A6

A.5 Graduate Planning Calendar The following calendar shows when each course is usually offered during the year. The schedule is subject to change depending on faculty and room availability. Additional courses may be offered and sections may be cancelled because of low enrollment or in other circumstances. Use the calendar to plan your course of study in advance. For instance, you will note that COM 6000 is offered three times a year so that you may begin the program at any time. However, COM 7200 is not normally offered during the summer so you must plan to finish and defend your paper or thesis by the end of the fall or spring semester. Fall: Spring: Summer II: COM 6000 COM 6000 COM 6000 COM 6010 COM 6050 COM 6050 COM 6050 COM 6060 COM 6100 COM 6060 COM 600 COM 6300 COM 6070 COM 6300 COM 6400 COM 6200 COM 6400 COM 6910 COM 6300 COM 6650 COM 6310 COM 6770 COM 6400 COM 6905 COM 6460 COM 7100 COM 6650 COM 7200 COM 6760 COM 7100 COM 7200 A7