Marketing aspects of bio-effectors Manfred G. Raupp
Education: Agronomy, Economy, Marketing Manager in transnational companies for agricultural research and business Lecturship in Management & Agricultural Research in Universities Member of Executive Committee, EU Project BIOFECTOR www.biofector.info
In the framework of the 7h 7th EU-promoted research programme, number 312117, with 22 partners from 10 countries Under the scientific leadership of Hohenheim University Prof. Dr. G. Neumann Project Management Kathrin Stoller GABO:mi München Training and Information Prof. Dr. Manfred Raupp www.biofector.info
The designation Biofector applies to living Microorganisms & Agents derived from Plants, Plant Residues and waste, that foster Growth Affinity for Nutrients Disease resistance of crops towards
Plant Extracts Crustacean Extracts Compost and Fermented Waste Bacteria, Fungi and other Soil Organisms
Bio-Control Agents (Plant Protection) Bio-Fertilisers Bio-Stimulants
Worldwide ca. 6 Million EURO (2011) Bio-Fertilisers 68% Bio-Plant Protection 18 % Bio-Stimulants 14% Europe ca. 1,2 Million EURO (2011) Bio-Fertilisers 47 % Bio-Plant Protection 22 % Bio-Stimulants 31%
Europe 265 Million EURO (2011) Of which 54.5 million microbe-based media Bacillus thuringensis Market Share 2000-90 % / 2008-50 % Bacillus subtilis - increasing Trichoderma based - increasing Estimates are for 150 million EURO for microbial Plant Protection Agents in 2020
AgraQuest (US) Andermatt Biocontrol (CH) BASF (DE) Bayer (DE) Certis (US) Marrone (US) Naturell (US) Novozymes (DK)
Total Market 3.8 billion EURO (2011) Asia-Pacific 35 % Europe 15 % North America 5% Oh Other Countries 45 %
China Biofertilizer (DE) Growing Power Hill (CAN) Mapleton Agribiotec (AUS) Novozyme (DK) Nutramix (US) Rizibacter Argentina (AG)
Products with action on single organisms are subject to plant protection laws Cost of research for tox data >100 Mio EURO Cost of documentation and registration >1 Million EURO
Are generally applied as substrate to the seeds, the plant surface or to the soil Are active in the Rhizosphere or actually enter the plant; improved nutrient uptake Biological fertilisers based on compost and recycling waste are already in use Organisms include Rhizobien, Azotobacter, Azospirillum und Green-Blue Algae Current registration it ti under EU-fertiliser laws
Substances exclusively designed to increase the Resistance of Plants to harmful organisms There is no proven specific activity towards improved nutrient uptake or against specific single harmful organisms
Inorganic Tonics Organic Tonics Homeopathic Tonics Microbial-based preparations p
Criteria Bio control Bio fertiliser Bio stimulants Market trend > 10 % p.a. 1-3 % - 20 bis + 20 % Market maturity High High Low R & D High Medium Medium - High Type Producers O Large Comp Ml Larg Comp Mainl. SMEs Number Players Very low Low High (>200) Business International National Regional Perimeter
Ci Criteriai Bio control Bio fertiliser Bio stimulans Patents/Data High Medium Low Research cost High Medium Low-high Agricultural use Easy Medium knowledge Complicated Producer > 50% ca. 50 % < 50 % margin Consumer bad-good medium-good Tonic:very good Immage MicroOrganisms good-bad
How are/will be the boundaries between Bio Plant Protection, Bio Fertilisation & Bio Stimulation defined d in the EU Antifungal Action vs. Resistance Induction Symbiotic vs Non-Symbiotic Microorganisms Under which Circumstances can the German Bio-Stimulants Rules be transfered to EU Rules
Users will only purchase economically worthwhile Bio-Effectors - the present price situation ti is favourable for their use Most Producers are small firms with fewer than 100 employees and are not in a position to finance elaborate toxicity studies If prices rise the Bio-Effector Market will be dramatically reduced The Providers Associations i should work and propose Recommendations for Future Registration esp. for Bio-Stimulants
Sources and Further Information BIOFECTOR Application Documents and reports Björn Assmus: Innovative Plant Nutrition Strategies; Master s Thesis Hohenheim h 2013 ABIM Basel (http://www.abim.ch ) EBIC (http://www.biostimulants.eu ) EU Fertiliser Group (http://ec.europa.eu/enterprise/sectors/chemicals/doc uments/specific-chemicals/fertilisers/index_en.htm t/ i /f tili /i ht ) IBMA (www.ibma-global.org) Further Bio-Effector- & Plant Tonic Content www.bio-effector.eu www.blv.bund.de www.jki.bund.de www.oekolandbau.de de