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Exam A QUESTION 1 You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use? A. Keyword Tool Supercharger B. Google Analytics C. Keyword Tool D. AdWords Editor QUESTION 2 When you configure a new action for Google AdWords conversion tracking, there is a customized field called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose for conversion tracking? A. Download B. Signup C. View of a key page D. Purchase/Sale QUESTION 3 You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website? A. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits. B. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors. C. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors. D. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits. QUESTION 4 Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which
include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor? A. Domain name B. History of Google AdWords C. Negative keywords D. Landing page QUESTION 5 Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to? A. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics. B. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value. C. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website. D. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI. QUESTION 6 What reporting portion of Google Analytics would you examine if you're interested in seeing your most popular pages in your website? http://www.gratisexam.com/ A. E-commerce B. Content C. Web page views D. Goals
QUESTION 7 Which of the following statements best describes the relationship between Google AdWords and the quality score? A. The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position. B. The lower a keyword's Quality Score, the lower the price you pay for each click and the better its ad position. C. The higher a keyword's Quality Score, the better its ad position. D. The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position. QUESTION 8 When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages? A. Landing page and conversion page B. Landing page and conversion page C. Test page and live page D. Test page and conversion page QUESTION 9 There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics? A. Driving valuable traffic B. Maximizing conversions of your website C. Increasing web revenue D. Decreasing unnecessary costs QUESTION 10 You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics? A. View of a key page B. Other
C. Leads D. Sign-ups QUESTION 11 Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well? A. Run Google Analytics B. Increase the cost-per-click bids C. Run the website optimizer D. Add more keywords QUESTION 12 Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding? A. Jerry should use automatic placements with the CPM bidding. B. Jerry should use managed placements with CPC bidding. C. Jerry should use automatic placements with the CPC bidding. D. Jerry should use managed placements with CPM bidding. QUESTION 13 Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need? A. Control script B. Tracking script C. Conversion script D. User-ID script
QUESTION 14 You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet? A. var google_conversion_format B. var google_conversion_value C. var Google_conversion id D. var google_conversion_language QUESTION 15 You are a Google AdWords consultant to a large manufacturer in Chicago. The manufacturer is reviewing the Google AdWords performance and they have been investigating the Report Center. The client calls you for some information about the Reach and Frequency Report. What does this report reveal? A. This report generates statistics for your entire account, or for a portion of your account. B. This report helps you determine statistics for ads that appeared on specific domains or URLs in the Google Content Network. C. This report helps you determine how many people saw the Google AdWords ads and how many times they saw them within a given time period. D. This report presents relevant statistics for ad variations, such as text ads, image ads, video ads, and local business ads. QUESTION 16 Tom has created a Google AdWords ad that hasn't been performing too well. He has decided to enable the conversion optimizer for his campaign to try to improve his performance. He does have Google AdWords Conversion Tracking enabled. Based on this information, what else will Tom need to use the conversion tracking? A. 15 conversions within the last 30 days B. Keywords that are generating at least 1,000 impressions per day C. Website Optimizer setup for his account D. Participation in the Google Content Network
QUESTION 17 You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics? A. Network properties B. Visitor trending C. Map overlay D. Visitors overview QUESTION 18 You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service? A. You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous. B. You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous. C. You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous. D. You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service. QUESTION 19 Which Google AdWords tool should you use, if you want to see every search query that triggered your ad? A. Keyword tool B. Search Query Performance Report C. Query Search tool D. Google Analytics QUESTION 20 You help manage the marketing, promotion, and website of a company that sells software design services online. You are reviewing the Google Analytics as seen in the figure below. In the below figure, what does the highlighted section represent in Google Analytics?
A. Bounce rate is the percentage of visits in which the person came to your site from another URL. B. Bounce rate is the percentage of visits that were bounced, or redirected, from your URL to another page. C. Bounce rate is the percentage of visits in which the person left your site from the landing p age. D. Bounce rate is the percentage of visits in which the person navigated away from your landing page to another page within your URL. QUESTION 21 Nancy is a Google AdWords consultant for several clients. One of her clients has asked Nancy to create one of each report that Google offers. How many Google AdWords reports can Nancy create for this client? A. 11 B. 17 C. 19 D. 3 QUESTION 22 John creates a report every week for his client. He customizes the report and would like to save the options from week-to-week. Which of the following steps is the correct method to creating a report template that John can use again? A. Reporting tab, Create New Report, Customize the report, and then Save as Template B. Reporting tab, Create New Report, Customize the report, and then Save Report C. Reporting tab, Create New Report, Customize the report, and then Name Your Report D. Reporting tab, Create New Report Template, Customize the report, and then Save ReportTemplate QUESTION 23 Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement? A. The higher the quality score, the higher the bid for the ad position. B. The lower the quality score, the higher the Google AdWords costs, and the better the ad po sition. C. The higher the quality score, the lower the Google AdWords costs, and the better the ad po sition. D. The lower the quality score, the lower the Google AdWords costs.
QUESTION 24 You are a consultant to a company that sells phone accessories online. They've hired you to help them market their website; part of your services is to manage Google Analytics for the client. You now need to create a filter for the client's work and you want to use a filter to help organize the data.google Analytics provides three predefined filters. Which one of the following is not an example of predefined filter in Google Analytics? A. Traffic to a subdirectory B. Excluding trading from a specific IP address C. User logins D. Excluding traffic from domains QUESTION 25 Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list? A. Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks. B. Too many keywords will cause Tom's ad to not show in the Google Content Network. C. None! Tom should include as many keywords as possible to generate clicks to his site. D. Too many keywords will consume Tom's entire budget. QUESTION 26 You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics? A. Pages per visit B. Time on site goal C. Referrers D. URL destination goal QUESTION 27 You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create
separate campaigns for different products the store offers? A. With multiple campaigns in one account you can set different daily budgets. B. Only with multiple campaigns can the store use the geographical locations. C. Multiple campaigns allow the store to target multiple countries. D. Multiple campaigns will reduce the cost per click. QUESTION 28 Martha is using conversion tracking on her website. One of the events that she would like to track is: when people complete a request for more information form. Which pre-defined tracking label does Google AdWords recommend for Martha and this conversion tracking? A. View of a Key Page B. Sign-ups C. Purchase/Sale D. Leads QUESTION 29 Marty has hired you to create conversion tracking for his website. Marty's website allows people to sign up for a free newsletter, download a tryout version of their software, and purchase the software. Marty would like to use conversion tracking for all of these events. Is this possible? A. Yes, you can track these events by using the Google Analytics'_trackPageview function. B. No, it is not possible to track conversion on multiple events. C. No, you are limited to track conversions for newsletter signups or sales. D. Yes, you can generate a conversion tracking code snippet for each of these actions. QUESTION 30 You are a Google AdWords consultant for a client who sells sunglasses online. You've configured conversion tracking for your client and are explaining the concept of conversions to your client. There are two types of conversions that you need to explain to your client. What are the two types of conversions that Google AdWords offers? A. 30-day conversions and Post-30-day conversions B. One-per-click conversions and many-per-click conversions C. Cost-per-conversion and click-per-conversion D. Lead conversions and Sale conversions
QUESTION 31 Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha? A. Keyword performance report B. Placement performance report C. URL performance report D. Ad performance report QUESTION 32 You are a Google AdWords consultant to a company that sells sun glasses online. You're helping them develop their keyword list and the client is confused as you've crossed off some of their keywords. Which of the following keywords is not the same as 'sun glasses' and should be included in the keyword list? A. Sunglasses B. Sun glasses C. Sun Glasses D. Sun-glasses QUESTION 33 Jeff is reviewing his Google Analytics performance as seen in the figure below. If Jeff wants to create a chart that depicts new visitors only, what steps would he follow? A. From the Pageviews drop-down menu, he would choose New Visitors and click Apply. B. From the Advanced Segments drop-down menu, he would choose New Visitors and click Ap ply. C. From the Overview fly-out menu, he would choose New Visitors and click Apply. D. From the chart's drop-down menu, he would choose New Visitors and click Apply. QUESTION 34 You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a
bid and budget? A. A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page. B. A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page. C. A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown. D. A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions. QUESTION 35 Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in the different advertising venues. How can Eddie access the statistics for each venue A. Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network. B. Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network. C. Eddie should click the Audiences tab to see statistics related to each Google Search and the Google Content Network. D. Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network. QUESTION 36 John is reviewing his conversion tracking in his performance report in the Report Center. John is interested in how the conversion tracking is calculated in the conversion columns. How is the conversion rate calculated for the Cost/Conversion value? A. Total cost divided by the number of ad clicks B. Total cost minus the ad clicks C. Total ad clicks divided by the total ad costs D. Total cost divided by the ROI of the sale QUESTION 37 You've been running Google AdWords advertisements for your business for the past six months. You're ready to improve your performance and you'd like to see data on low and high performing ads. Which of the following reports will best help you in this instance?
A. Placement performance report B. Keyword performance report C. Ad performance report D. Account performance report QUESTION 38 You are the manager of a large website for your organization and you are using Google AdWords. You have installed Google Analytics and you are about to generate some reports for your site. One of the goals for your site is to drive valuable traffic; you would specifically like to know about choosing good keywords that will generate sale conversions. Based on this goal, which report does Google suggest would be ideal for you to generate? A. Content > Top Landing Pages > Comparison View B. Goals > Funnel Visualization C. Traffic Sources > AdWords > AdWords Campaigns Goals/E-Commerce Tab Traffic Sources >Keywords > Goals/E-Commerce Tab D. Content > Site Search > Search Terms QUESTION 39 Marsha has added the Google Analytics tracking code to her website and she wants to view the source of her web page to see that the code is installed properly. Where should the tracking code be in the source code of her web page? A. Directly before the </head> tag of her page B. Directly after the </title> tag of her page C. Directly before the </body> tag of her page D. Directly after the </body> tag of her page QUESTION 40 What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their website but they want to convert even more customers? A. Website Optimizer B. Google AdWords C. Google Analytics D. Google Analytics Benchmarking Service
QUESTION 41 You are using the Website Optimizer to test different versions of your landing page. One of your primary goals is to determine which content draws visitors deeper into your website from your landing page. You want to determine if people are just looking at your landing page and leaving, or are they looking at content beyond the landing page. What type of a goal is this for Website Optimizer? A. Content-driven B. Time on page C. Tracking multiple types of conversions D. Tracking all movement past the landing page QUESTION 42 You are examining the Visitor information for your website. What is the purpose of visitor loyalty? A. Visitor loyalty reveals statistics about visitors who have visited your site before. B. Visitor loyalty reveals statistics about visitors who have purchased from you in the past and have returned to the site to purchase again. C. Visitor loyalty reveals statistics about visitors who have completed a conversion in the past and have returned to your site. D. Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits. QUESTION 43 You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report? A. Choose Reporting, Choose Keywords, click Create Report B. Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click CreateReport C. Choose Reporting, Search Query Report, click Create Report D. Choose Reporting, Search Query Report, choose Summary, click Generate Report QUESTION 44 On the Google AdWords Report Center feature, you can view several reports that you've created. What's the maximum amount of reports that your account will save in the Report Center?
A. 5 B. 10 C. 15 D. 20 QUESTION 45 You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance? A. Average CPC B. Clicks C. Impressions D. CTR QUESTION 46 Beth has been using the Google Website Optimizer for two weeks and she's reviewing the reports that have been created for her about her website. On one of her statistics Beth notices that the performance bar has been staying grey. What does grey mean for the performance in the Google Website Optimizer? A. The variation wasn't performing as well as the original. B. There is not variation to measure. C. The variation is performing at the same level as the original. D. The variation wasn't measured. QUESTION 47 Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics? A. Choose Reports, then Traffic Sources, then Referrers B. Choosing Traffic Sources, then Inbound Links C. Choose Traffic Sources, then Traffic Inbound, then Referring Sites D. Choose Traffic Sources, then Referring Sites
QUESTION 48 Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment? A. 162.5 percent B. $13,000 C. 16.25 percent D. $21,000 QUESTION 49 Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configurethe tracking? A. Jane should actually use Google Analytics for this task. B. Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page. C. Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page." D. Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking. QUESTION 50 Larry has configured a custom report in Google Analytics for his client. Larry can see the report fine on his laptop, but his client cannot. Upon further investigation, Larry learns that his client is using Linux, whereas he is using Windows Vista. Both Larry and his client are using Firefox. Of the following, which one do you suspect is the problem for Larry's client? A. Larry's client doesn't have adequate permission to view the report. B. Larry's client is using Linux. C. Larry's client won't see the report as the report exists on Larry's computer, not the client's computer. D. Larry's client has an outdated version of Firefox. Still Valid.
QUESTION 51 Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance? A. Ineligible B. Paused/Deleted C. Eligible D. Disapproved QUESTION 52 Joan is creating a search query performance report in Google AdWords. Before Joan runs the report, she would like to see what columns are included in the report. How can she see this information from the Report Center? A. Joan can click the "Sample Report" from the bottom of the Report Center. B. Joan can click the "Preview Report" from the Report Type section to see what columns will be included in the report. C. Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report. D. Joan will need to run the report once to see the details included in the report. QUESTION 53 What term does Google AdWords assign to the specific selection of websites where you'd like your advertisements to appear? A. Managed placements B. Choice advertising C. Selective placements D. Media selection QUESTION 54 A conversion happens when a click on your ad leads directly to user behavior that you consider valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords consultant is to improve ROI for your clients. One of the things you've looked to optimize is the recommended cost-per-acquisition maximum cost-per-acquisition bid. What does the term recommended maximum bid mean? A. It's the ratio of the cost of advertising relative to the profit generated from conversions. B. It's the average cost for each conversion.
C. It's the most you're willing to pay for each conversion. D. It's the average of the keyword bids, weighted by the number of conversions for each keyw ord. QUESTION 55 What term does Google use to describe the Return on Investment for Google AdWords campaigns? A. Return on Ad Campaign B. Return on Traffic C. Return on Ad Investment D. Return on Ad Spend QUESTION 56 Bob is explaining the concept of Google's Quality score to a client. Which of the following statements is the most accurate definition of the Google Quality score calculation for ads? A. Quality score is calculated every time your keyword matches a search query by the bid for the ad position, ad text, and keywords. B. Quality score is calculated every time your keyword matches a search query - that is, every time your keyword has the potential to trigger an ad. C. Quality score is calculated daily based on the ad text, keywords, and landing page. D. Quality score is calculated when the Google ad is created - the closer to 10, the higher the quality score. QUESTION 57 Fred is enabling Google Analytics to include e-commerce reporting on his website. After Fred enables the e-commerce tracking in his site's profile, where does he add the Google Analytics tracking code to his site? A. The e-commerce tracking code should be included on all pages of Fred's website. B. The e-commerce tracking code should be included on the receipt page of Fred's website. C. The e-commerce tracking code should be included on the shopping cart page of Fred's web site. D. The e-commerce tracking code should be included on the footer section of all pages in Fred's website. QUESTION 58
Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords? A. An optimized website will receive more conversions. B. An optimized website will receive a better quality score. C. An optimized website will help organic search results. D. An optimized website will receive a better landing page. QUESTION 59 Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a campaign for her client and has configured tracking for performance and conversions. Her client wants to know why Alice is so interested in conversions because a sale is a sale. The client believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the following is the best reason to track performance and conversions for the client? A. Alice can see when people are buying products. B. Alice can see from where people are clicking. C. Alice can see which clicks are most valuable. D. Alice can see how good of a job she's doing. QUESTION 60 Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only? A. Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit B. Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create C. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create D. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit Corrected. QUESTION 61
You are working with a client on their Google AdWords account. The client has been exploring the Google AdWords tools and wants to know what the conversion optimizer does. Which of the following is the best definition of the conversion optimizer? A. The conversion optimizer helps you make changes to your website's landing page to see which is most effective in improving your conversion results. B. The conversion optimizer helps you identify keyword lists and find negative keywords. C. The conversion optimizer helps you measure conversions, such as purchase, signup, pageview, or leads. D. The conversion optimizer uses your conversion data to get you more conversions at a lowe r cost. QUESTION 62 What is the difference between a goal and funnel? A. A goal is a website purchase that serves as conversions for your site and funnels are the referrers that bring visitors to take on their way to converting to the goal. B. A goal is a website purchase that serves as conversions for your site and funnels are the path that you expect visitors to take on their way to converting to the goal. C. A goal is a website page that serves as conversions for your site and funnels are the paths that you expect visitors to take on their way to converting to the goal. D. A goal is a website purchase that serves as conversions for your site and funnels are the Google AdWords (and cost) that bring visitors to take on their way to converting to the goal. QUESTION 63 You are the webmaster for your organization. You have configured Google Analytics for the past year and have configured several profiles for websites you manage. You would like to participate in the Google Analytics Benchmarking Service. How many profiles in one Google Analytics account can participate in the Benchmarking Service? A. 1 B. All - all profiles must participate since the benchmarking service is set at the account level. C. 50 D. 10 QUESTION 64 You are reviewing your return on investment for your Google AdWords and you believe you need to optimize your Google AdWords to improve your ROI. Which of the following strategies can best help your ROI?
A. Create keywords for unadvertised parts of your website. B. Reduce the cost of your ads by improving the quality score. C. Use the Google Content Network. D. Use keywords in your ad title and text. QUESTION 65 You are a consultant who manages Google Analytics for several clients' websites. One of your clients has been reading about Google Analytics and would like to access their Google Analytics report directly. You currently have Google Analytics configured to review multiple websites through your account and you do not want your client to see the other account's reports. How can you configure Google Analytics so that the client can see only their report in Google Analytics? A. You will need to create a new profile for the user to access their report only. B. You can create a new user with the access type "view reports only" for your client. C. You can add a new user with the access type "view reports only" and then designate the website profile the new user can view. D. You will need to create a separate Google Analytics account for your client and then link their account to the Google Analytics code. QUESTION 66 Sid is trying to create a new conversion for his website's signup page, but he is facing difficulties. Which of the following steps should Sid take, to create the conversion code? A. Click Reporting, choose Conversions, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code. B. Click Settings, choose Conversion Tracking, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code. C. Click Conversions, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code. D. Click Campaigns, choose Conversion Tracking, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code. QUESTION 67 Which of the following is an example of a negative keyword option for the keyword wallet? A. Neg:wallet B. Old wallet C. -wallet D. No "wallet"
QUESTION 68 You are a Google AdWords consultant for a client who sells hair products online. You have configured the conversion tracking code for the consultant's website and you need to get the code to the web designer. Which of the following choices is the most appropriate for getting the code to the web designer? A. You can create a guest account in the Google AdWords and send the designer a link to login intogoogle AdWords, access the conversion tracking, and copy the code. B. You can copy and paste the code into an email message and send the code to the designer. C. There's no reason for the designer to add the conversion code - it's attached to the GoogleAdWords ad that your client is running on Google search and the Google Content Network. D. You can choose to have Google AdWords send the conversion tracking code to the web designer through the conversion options. QUESTION 69 Gary is reviewing the traffic sources within Google Analytics reporting, to help him make marketing decisions about his website. Within the traffic sources reporting, what type of information would he find in the direct traffic options? A. Direct Traffic reflects visits from people who came directly to Gary's site by typing in a URL. B. Direct Traffic reflects visits from people who clicked a bookmark or came directly to Gary's site by typing in a URL. C. Direct Traffic reflects visits from people who found Gary's site through Google AdWords or came directly to Gary's site by typing in a URL. D. Direct Traffic reflects visits from people who clicked a link from a referrer or came directly to Gary's site by typing in a URL. QUESTION 70 Frankie is interested in using the Google Website Optimizer on her site. She has configured her site with three different new landing pages and is ready to use the Google Website Optimizer. Considering that Frankie has three landing pages to review, which type of Website Optimizer test should she use? A. Multi-variation test B. A/B test C. Multivariate test D. B/A test
QUESTION 71 You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings? A. Read only users B. Guest users C. View reports only users D. Object viewers QUESTION 72 If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose? A. [pink umbrellas] B. "pink umbrellas" C. Pink umbrellas D. "pink+umbrellas" QUESTION 73 Shelly is configuring conversion tracking for her website business. Each sell on her site is worth $35. If she wants to link the $35 sale to conversion, what field must she complete when she creates a new action? A. View-through conversion window value B. Page security level C. View-through conversion search de-duplication value D. Revenue for conversion field QUESTION 74 Joe is reviewing the results of his Google Analytics for a large website profile. In this profile, Joe has created eight goals but the data is time consuming to view and make use of. What tool, within Google Analytics, can Joe use to make a better sense of the data he has collected?
A. Filter Manager B. Analytics Manager C. Data Manager D. Website Profiler QUESTION 75 Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate? A. Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab. B. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab. C. Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well. D. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign'sopportunities tab. QUESTION 76 When you create a custom report in Google Analytics there are two criterion that you may use. What are they? A. Metrics and Facets B. Dimensions and Metrics C. Views and Reports D. Views and Visitors QUESTION 77 Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this? A. Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser. B. Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results. C. Duplicate keywords across the ad groups make the cost-per-click higher. D. Duplicate keywords across the ad groups will double (if not more) her advertising costs.
Answer is Valid. QUESTION 78 Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature? A. 25 B. 2 C. Unlimited D. 30 QUESTION 79 Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded? A. Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out. B. Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded. C. Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic. D. Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out. QUESTION 80 Sam is reviewing the traffic that has landed on his website pages through the Google Analytics reporting feature. Sam would like to review the most popular landing pages through the Content section of Google Analytics. Which report type should Sam examine? A. Content by Title B. Top Landing Pages C. Content Drilldown D. Top Content
QUESTION 81 Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem? A. The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog. B. The tracking code doesn't work for blogs - only for static pages. C. All pages in the blog need to have the tracking code installed, not just the home page. D. The poorly designed site is showing that people are leaving the site because the colors are drab and boring. QUESTION 82 Rex is a Google AdWords consultant for a new client. Rex is explaining why the client should use conversion tracking on their website. Which one of the following reasons is the most compelling and accurate reason to use conversion tracking along with Google AdWords? A. Conversion tracking helps the client see before and after performance for website optimizat ion. B. Conversion tracking allows the client to see the profitability of a keyword. C. Conversion tracking allows the client to see overall website performance. D. Conversion tracking allows the client to track changes in bids for better return on investme nt. QUESTION 83 Chris has recently started a Google AdWords campaign and he would like to include the conversion tracking option. You advise Chris that it may take some time to see an accurate count for the conversions based on the Google AdWords ad. How long does Google consider a conversion after a click on Chris' Google AdWords ad? A. 10 days B. 7 days C. 30 days D. 60 days QUESTION 84 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?
A. Create four ads - one for each language. B. Create four ad groups - one for each language. C. Create four campaigns - one for each language. D. Use English only, as it's the most common of the four languages she's targeting. QUESTION 85 You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords? A. (Revenue from sales - Advertising costs)/revenue from Sales B. (Revenue from sales - Advertising costs)/duration of Ad C. (Revenue from sales - Advertising costs)/advertising costs D. (Revenue from sales - Advertising costs) QUESTION 86 In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords? A. You can have the report emailed to you in.csv format. B. You can see the details on your Keywords tab. C. You can see the details on your Account Performance Tab. D. You can see the details on the Networks tab. QUESTION 87 Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website? A. On her home page B. On her index page C. On her Google Analytics destination URL D. On every page of her website
QUESTION 88 How is an ad's Clickthrough rate calculated? A. It's the number of clicks an ad receives divided by the number of impressions. B. It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network. C. It's the total number of clicks an ad receives from the Google Content Network. D. It's the number of clicks an ad receives divided by the cost of each click. QUESTION 89 Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords? A. Conversion Tracking B. Google Analytics C. Keyword Tool D. Traffic Estimator QUESTION 90 You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads? A. Define a clear call-to-action B. Filter out unqualified clicks C. Relate ads to their landing pages D. Include deals and benefits QUESTION 91 You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?
A. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes. B. Create one campaign for all of their products to maximize ad exposure. C. Create a campaign based on their products and use placements to target their audience. D. Create keywords that are specific to purchasing magic tricks, stage props, or costumes. QUESTION 92 You are configuring goals for a large complex website. How many goals can you create for each website profile in Google Analytics? A. 20 B. 100 C. 50 D. 10 QUESTION 93 You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use? A. Keyword Tool Supercharger B. Google Analytics C. Keyword Tool D. AdWords Editor QUESTION 94 Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment? A. Doug would need to know the value of the newsletter. B. Doug needs to know the product cost of the client, to find the return on investment. C. You can't track the ROI if there's nothing for sale as a result of the conversion. D. Doug needs to know what the final cost of the newsletter would be.
QUESTION 95 Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report? A. Seven B. One C. Five D. Ten QUESTION 96 Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e- commerce section of Google Analytics what report should Ben utilize? A. Total revenue B. Visits to Purchase C. Conversion rate D. Average order value QUESTION 97 You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display? A. Only searches for "coffee cups" as it's using the exact match options. B. Only search for "coffee cups" (lower cased) as it's using the case sensitive options. C. Any queries that search for "coffee cups" in quotation marks. D. Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale. QUESTION 98 When you begin to work with the Google Website Optimizer there are two essential pages you need to
identify. What are the two pages? A. Landing page and conversion page B. Landing page and conversion page C. Test page and live page D. Test page and conversion page QUESTION 99 There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics? A. Driving valuable traffic B. Maximizing conversions of your website C. Increasing web revenue D. Decreasing unnecessary costs QUESTION 100 You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics? A. View of a key page B. Other C. Leads D. Sign-ups QUESTION 101 Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well? A. Run Google Analytics B. Increase the cost-per-click bids C. Run the website optimizer D. Add more keywords
QUESTION 102 Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding? A. Jerry should use automatic placements with the CPM bidding. B. Jerry should use managed placements with CPC bidding. C. Jerry should use automatic placements with the CPC bidding. D. Jerry should use managed placements with CPM bidding. QUESTION 103 Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need? A. Control script B. Tracking script C. Conversion script D. User-ID script QUESTION 104 Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate? A. Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab. B. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab. C. Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well. D. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign'sopportunities tab.
QUESTION 105 When you create a custom report in Google Analytics there are two criterion that you may use. What are they? A. Metrics and Facets B. Dimensions and Metrics C. Views and Reports D. Views and Visitors QUESTION 106 Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this? A. Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser. B. Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results. C. Duplicate keywords across the ad groups make the cost-per-click higher. D. Duplicate keywords across the ad groups will double (if not more) her advertising costs. QUESTION 107 Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature? A. 25 B. 2 C. Unlimited D. 30 QUESTION 108 Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded? A. Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
B. Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded. C. Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic. D. Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out. http://www.gratisexam.com/ QUESTION 109 Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment? A. 162.5 percent B. $13,000 C. 16.25 percent D. $21,000 QUESTION 110 You are a consultant to a company that sells phone accessories online. They've hired you to help them market their website; part of your services is to manage Google Analytics for the client. You now need to create a filter for the client's work and you want to use a filter to help organize the data. Google Analytics provides three predefined filters. Which one of the following is not an example of predefined filter in Google Analytics? A. User logins B. Excluding trading from a specific IP address C. Traffic to a subdirectory D. Excluding traffic from domains QUESTION 111 You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics
configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics? A. Referrers B. Time on site goal C. URL destination goal D. Pages per visit QUESTION 112 Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem? A. The poorly designed site is showing that people are leaving the site because the colors are drab and boring. B. The tracking code doesn't work for blogs - only for static pages. C. All pages in the blog need to have the tracking code installed, not just the home page. D. The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog. QUESTION 113 You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance? A. CTR B. Impressions C. Average CPC D. Clicks
QUESTION 114 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages? A. Create four campaigns - one for each language. B. Create four ads - one for each language. C. Use English only, as it's the most common of the four languages she's targeting. D. Create four ad groups - one for each language. QUESTION 115 You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet? A. var google_conversion_language B. var google_conversion_format C. var google_conversion_value D. var Google_conversion id QUESTION 116 Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a campaign for her client and has configured tracking for performance and conversions. Her client wants to know why Alice is so interested in conversions because a sale is a sale. The client believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the following is the best reason to track performance and conversions for the client? A. Alice can see which clicks are most valuable. B. Alice can see when people are buying products. C. Alice can see from where people are clicking. D. Alice can see how good of a job she's doing.
QUESTION 117 Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem? A. Kenny should wait for at least 24 hours before expecting to see the statistics generated. B. The client's site probably hasn't had any visitors yet. C. Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics. D. Kenny won't see the statistics on the client's site because he's also using Google AdWords. QUESTION 118 If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose? A. "pink+umbrellas" B. "pink umbrellas" C. [pink umbrellas] D. Pink umbrellas QUESTION 119 You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers? A. Multiple campaigns allow the store to target multiple countries. B. Only with multiple campaigns can the store use the geographical locations. C. With multiple campaigns in one account you can set different daily budgets. D. Multiple campaigns will reduce the cost per click. QUESTION 120 Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the
goals in Google Analytics would Mark add the $50 value to? A. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value. B. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website. C. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI. D. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics. QUESTION 121 Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment? A. Doug needs to know what the final cost of the newsletter would be. B. You can't track the ROI if there's nothing for sale as a result of the conversion. C. Doug would need to know the value of the newsletter. D. Doug needs to know the product cost of the client, to find the return on investment. QUESTION 122 Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only? A. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit B. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create C. Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit D. Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create
QUESTION 123 You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriate for your web page "contact us" if you wanted to track statistics? A. Leads B. Sign-ups C. View of a key page D. Other QUESTION 124 What will you do to enable phrase matching for a particular keyword? A. Enclose it in curly brackets. B. Add a (+) sign before the keyword. C. Add a (-) sign before the keyword. D. Enclose it with quotation marks. QUESTION 125 Which of the following reports shows how many people saw the Google AdWords ad? A. Reach and Frequency report B. Keyword performance report C. Search query report D. Comparison View report QUESTION 126 Which of the following reports shows statistics for ad variations? A. Placement performance report B. URL performance report C. Ad performance report D. Keyword performance report
QUESTION 127 Which of the following tabs is used to see overall performance of a keyword? A. Networks tab B. Audiences tab C. Keywords tab D. Campaigns tab QUESTION 128 Which of the following labels allows you to customize your own conversion type? A. Other label B. Leads C. View of a key page D. Sign-ups Corrected. QUESTION 129 What formula is used to calculate cost/conversion rate? A. Total cost divided by the number of ad clicks B. Total cost minus the ad clicks C. Total cost divided by the ROI of the sale D. Total ad clicks divided by the total ad costs QUESTION 130 Which of the following is a keyword used to eliminate unwanted clicks? A. Eligible keywords B. Ineligible keywords C. Negative keywords D. Positive keywords
QUESTION 131 Which of the following report types organizes statistics for each of your campaigns? A. Campaign Performance B. Ad Performance C. Demographic Performance D. Search Query Performa QUESTION 132 Which of the following tools is used to test the validity and accuracy of the installed code? A. Google Earth B. Keyword tool C. SiteScan tool D. Google AdWords Editor QUESTION 133 Which of the following is the correct formula of bounce rate? A. Bounce rate = Total Number of Visits Viewing Only One Page / Total Sales B. Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Conversion s C. Bounce rate = Total Number of Visits / Total Number of Visits Viewing Only One Page D. Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Visits QUESTION 134 All of the following are the best practices for using Website Optimizer except for which one? A. Test content B. Website layout C. Conversion pages D. Test pages
QUESTION 135 Which of the following is used to promote Brand awareness? A. Keyword tool B. Google content network C. Google Analytics D. Google AdWords QUESTION 136 Which of the following scripts is NOT used to tag Web Pages? A. Conversion script B. VB script C. Control script D. Tracking script QUESTION 137 Which of the following colors shows that the combination is performing at the same level as the original? A. Green B. Yellow C. Red D. Grey QUESTION 138 Which of the following report types displays the age and gender of visitors? A. Demographic Performance B. Ad Performance C. Campaign Performance D. Placement Performance
QUESTION 139 Which of the following reports shows statistics for ads that appeared on specific domains? A. Ad performance report B. Placement report C. Search query report D. Reach and Frequency report QUESTION 140 The maximum CPA set by an advertiser gets exceeded. What could be the possible cause of it? A. The conversion rate was constant. B. The conversion optimizer is bidding on many-per-click conversions. C. The conversion rate was higher than predicted. D. The conversion rate was lower than predicted. QUESTION 141 Which of the following labels allows you to customize your own conversion type? A. Leads B. View of a key page C. Other label D. Sign-ups QUESTION 142 Which of the following labels allows you to track conversions for the readers of a certain webpage? A. Leads B. View of a key page C. Sign-ups D. Other
QUESTION 143 Which of the following tabs is used to see overall performance of a keyword? A. Campaigns tab B. Networks tab C. Audiences tab D. Keywords tab QUESTION 144 Which of the following use conversions (one-per-click) to get tracked? A. Unique client leads B. Sales C. Customer leads D. Multiple transactions QUESTION 145 Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in the different advertising venues. How can Eddie access the statistics for each venue? A. Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network. B. Eddie should click the Audiences tab to see statistics related to each Google Search and thegoogle Content Network. C. Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network. D. Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network. QUESTION 146
Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords? A. Beth simply needs to remove the conversion tracking code from her header section on her web pages. B. Beth can choose Reporting, Conversions, select the action, and then click Delete. C. Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop. D. Beth can choose Reporting, Settings, Conversions, and then choose Stop. QUESTION 147 You are a Search Engine Marketing consultant for several clients that use Google Analytics. You are explaining to a new client the value of using Google Analytics for their website. The client is exploring the Google Analytics configuration process with you and she sees the match type in the Google Analytics goal for a web profile. Your client wants to know what a head match is. What is a head match? A. The head match means that the URL of the page visited can match any directory within your parent URL. B. The head match means that the URL of the page visited must match what you enter for the Goal URL, but if there is any additional data at the end of their URL then the goal will still be counted. C. The head match means that the URL of the page visited must exactly match what you enter for the Goal URL. D. The head match means that the URL of the page visited must match what you enter for the Goal URL, but if there is any additional data at the end of their URL then the goal will only be count at 50 percent. QUESTION 148 Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report? A. Ten B. Five C. One D. Seven QUESTION 149 Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configure the tracking? A. Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.
B. Jane should actually use Google Analytics for this task. C. Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page." D. Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page. QUESTION 150 Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics? A. Choose Traffic Sources, then Traffic Inbound, then Referring Sites B. Choosing Traffic Sources, then Inbound Links C. Choose Traffic Sources, then Referring Sites D. Choose Reports, then Traffic Sources, then Referrers QUESTION 151 Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded? A. Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic. B. Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded. C. Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out. D. Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out. QUESTION 152 What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their website but they want to convert even more customers? A. Google Analytics B. Website Optimizer C. Google Analytics Benchmarking Service D. Google AdWords
QUESTION 153 Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this? A. Duplicate keywords across the ad groups make the cost-per-click higher. B. Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in searchresults. C. Duplicate keywords across the ad groups will double (if not more) her advertising costs. D. Duplicate keywords across the ad groups aren't effective as Google will only show one ad peradvertiser. QUESTION 154 There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics? A. Decreasing unnecessary costs B. Increasing web revenue C. Maximizing conversions of your website D. Driving valuable traffic QUESTION 155 Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events? A. Unless the event can trigger a pageview command, the Flash events cannot be tracked. B. The event can be tracked with the Google Analytics' _trackpageview function. C. The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script. D. The event can be tracked with the Google AdWords conversion tracking added to the event as a script. QUESTION 156
You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings? A. Object viewers B. Read only users C. Guest users D. View reports only users QUESTION 157 Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature? A. 25 B. 2 C. Unlimited D. 30 QUESTION 158 You are a consultant who manages Google Analytics for several clients' websites. One of your clients has been reading about Google Analytics and would like to access their Google Analytics report directly. You currently have Google Analytics configured to review multiple websites through your account and you do not want your client to see the other account's reports. How can you configure Google Analytics so that the client can see only their report in Google Analytics? A. You can create a new user with the access type "view reports only" for your client. B. You can add a new user with the access type "view reports only" and then designate the website profile the new user can view. C. You will need to create a separate Google Analytics account for your client and then link their account to the Google Analytics code. D. You will need to create a new profile for the user to access their report only. QUESTION 159 Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works? A. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site.
B. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site. C. The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site. D. The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website. With this information he can make adjustments for a better ROI. QUESTION 160 Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to? A. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value. B. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI. C. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website. D. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics. QUESTION 161 You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website? A. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits. B. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors. C. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits. D. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
QUESTION 162 Bob is troubleshooting his Google Analytics code. He believes that he has installed the code properly but when he views his website he can see the Google Analytics tracking code as if it were part of the website and not part of the page. Bob has asked you to help him resolve the problem. What do you suspect is the problem? A. Bob has added the code using HTTP instead of SHTTP. B. Bob has added the code with a WYSIWYG editor. C. Bob has not added the code to the page's footer. D. Bob has added the code as plain text. QUESTION 163 Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords? A. Beth simply needs to remove the conversion tracking code from her header section on her web pages. B. Beth can choose Reporting, Conversions, select the action, and then click Delete. C. Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop. D. Beth can choose Reporting, Settings, Conversions, and then choose Stop. QUESTION 164 Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance? A. Eligible B. Paused/Deleted C. Ineligible D. Disapproved QUESTION 165 Which Google AdWords tool should you use, if you want to see every search query that triggered your ad? A. Google Analytics B. Query Search tool C. Search Query Performance Report D. Keyword tool
QUESTION 166 Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement? A. The higher the quality score, the lower the Google AdWords costs, and the better the ad po sition. B. The lower the quality score, the lower the Google AdWords costs. C. The higher the quality score, the higher the bid for the ad position. D. The lower the quality score, the higher the Google AdWords costs, and the better the ad po sition. QUESTION 167 Shelly is configuring conversion tracking for her website business. Each sell on her site is worth $35. If she wants to link the $35 sale to conversion, what field must she complete when she creates a new action? A. Page security level B. Revenue for conversion field C. View-through conversion window value D. View-through conversion search de-duplication value QUESTION 168 Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client? A. Years B. 12 weeks C. 30 days D. 6 months QUESTION 169 What term does Google use to describe the Return on Investment for Google AdWords campaigns?
A. Return on Traffic B. Return on Ad Investment C. Return on Ad Campaign D. Return on Ad Spend QUESTION 170 Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords? A. An optimized website will receive more conversions. B. An optimized website will receive a better quality score. C. An optimized website will receive a better landing page. D. An optimized website will help organic search results. QUESTION 171 You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget? A. A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page. B. A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page. C. A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions. D. A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown. QUESTION 172 You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service? A. You should choose the option "Sharing Google Analytics data anonymously with Google and the
benchmarking service" to keep your data anonymous. B. You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous. C. You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous. D. You have to share the data with known information, so Google Analytics can contribute theinformation to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service. QUESTION 173 Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike? A. Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks. B. Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling. C. Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad. D. Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords. Updated. QUESTION 174 You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective? A. Google Analytics B. Google Conversion Tracking C. Google Sponsored Listing D. Google AdWords Editor QUESTION 175 When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?
A. Test page and live page B. Test page and conversion page C. Landing page and conversion page D. Landing page and conversion page QUESTION 176 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages? A. Create four ads - one for each language. B. Create four ad groups - one for each language. C. Create four campaigns - one for each language. D. Use English only, as it's the most common of the four languages she's targeting. QUESTION 177 You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords? A. (Revenue from sales - Advertising costs)/revenue from Sales B. (Revenue from sales - Advertising costs)/duration of Ad C. (Revenue from sales - Advertising costs)/advertising costs D. (Revenue from sales - Advertising costs) QUESTION 178 What is the minimum time in which a Google AdWords ad can be scheduled to run per week? A. 15 minutes per week B. 36 hours per week C. 24 hours per week D. 1 hour per week
QUESTION 179 Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works? A. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site. B. The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website.with this information he can make adjustments for a better ROI. C. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. D. The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site. QUESTION 180 Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website? A. On her index page B. On her Google Analytics destination URL C. On every page of her website D. On her home page QUESTION 181 Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e- commerce section of Google Analytics what report should Ben utilize? A. Average order value B. Conversion rate C. Total revenue D. Visits to Purchase QUESTION 182
In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords? A. You can have the report emailed to you in.csv format. B. You can see the details on your Keywords tab. C. You can see the details on your Account Performance Tab. D. You can see the details on the Networks tab. QUESTION 183 Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website? A. On her home page B. On her index page C. On her Google Analytics destination URL D. On every page of her website QUESTION 184 How is an ad's Clickthrough rate calculated? A. It's the number of clicks an ad receives divided by the number of impressions. B. It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network. C. It's the total number of clicks an ad receives from the Google Content Network. D. It's the number of clicks an ad receives divided by the cost of each click. QUESTION 185 Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords? A. Conversion Tracking B. Google Analytics C. Keyword Tool D. Traffic Estimator
QUESTION 186 You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads? A. Define a clear call-to-action B. Filter out unqualified clicks C. Relate ads to their landing pages D. Include deals and benefits QUESTION 187 According to Google, the simplest type of conversion to track with Website Optimizer is visits to a conversion page. You can also track several other types of goals. Which of the following is NOT a goal you can track? A. Multiple types of conversions B. IP address or domain visits C. Form submission D. Time on page QUESTION 188 Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client? A. 6 months B. 30 days C. Years D. 12 weeks
QUESTION 189 Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor? A. History of Google AdWords B. Landing page C. Domain name D. Negative keywords QUESTION 190 You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics? A. Network properties B. Visitor trending C. Visitors overview D. Map overlay QUESTION 191 You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report? A. Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report B. Choose Reporting, Search Query Report, choose Summary, click Generate Report C. Choose Reporting, Search Query Report, click Create Report D. Choose Reporting, Choose Keywords, click Create Report QUESTION 192 Gary is managing a website for his organization and he's been using Google Analytics for seven months. Gary is now working to optimize page popularity on his site with Google Analytics. There are two approaches to optimizing page popularity. One approach is to add high quality referral sites to placement target. What is the other Google Analytics recommendation? A. Add more links within the existing URL to the pages to be optimized. B. Find high performing keywords to add to your campaigns. C. Participate in the Google Analytics Benchmarking Service. D. Increase the Google AdWords bids.
QUESTION 193 Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords? A. Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop. B. Beth can choose Reporting, Conversions, select the action, and then click Delete. C. Beth simply needs to remove the conversion tracking code from her header section on her web pages. D. Beth can choose Reporting, Settings, Conversions, and then choose Stop. QUESTION 194 Joey has installed the Google Analytics code into all the pages of her site. She wants to make certain she has installed the code properly. Which of the following is the most efficient method that Joey can use to confirm she has installed the Google Analytics code properly? A. She should visit each page of her site and then compare the traffic in Google Analytics cent er. B. She should use the Google AdWords Editor to test each page of her site. C. She should use the Google Analytics Test feature on the Google Analytics home page. D. She should use the SiteScan tool on her site. QUESTION 195 You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective? A. Google Analytics B. Google Conversion Tracking C. Google AdWords Editor D. Google Sponsored Listing QUESTION 196
Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages? A. Create four ads - one for each language. B. Create four ad groups - one for each language. C. Create four campaigns - one for each language. D. Use English only, as it's the most common of the four languages she's targeting. QUESTION 197 You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords? A. (Revenue from sales - Advertising costs)/revenue from Sales B. (Revenue from sales - Advertising costs)/duration of Ad C. (Revenue from sales - Advertising costs)/advertising costs D. (Revenue from sales - Advertising costs) QUESTION 198 You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products? A. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes. B. Create one campaign for all of their products to maximize ad exposure. C. Create a campaign based on their products and use placements to target their audience. D. Create keywords that are specific to purchasing magic tricks, stage props, or costumes. QUESTION 199 You are configuring goals for a large complex website. How many goals can you create for each website profile in Google Analytics? A. 20 B. 100 C. 50 D. 10
QUESTION 200 You are examining the Visitor information for your website. What is the purpose of visitor loyalty? A. Visitor loyalty reveals statistics about visitors who have completed a conversion in the past and have returned to your site. B. Visitor loyalty reveals statistics about visitors who have purchased from you in the past and have returned to the site to purchase again. C. Visitor loyalty reveals statistics about visitors who have visited your site before. D. Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits. QUESTION 201 Sam is reviewing the traffic that has landed on his website pages through the Google Analytics reporting feature. Sam would like to review the most popular landing pages through the Content section of Google Analytics. Which report type should Sam examine? A. Top Content B. Content by Title C. Top Landing Pages D. Content Drilldown QUESTION 202 Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well? A. Increase the cost-per-click bids B. Add more keywords C. Run Google Analytics D. Run the website optimizer QUESTION 203
What term does Google use to describe the Return on Investment for Google AdWords campaigns? A. Return on Traffic B. Return on Ad Investment C. Return on Ad Campaign D. Return on Ad Spend QUESTION 204 When you open Google Analytics for reporting, there are six categories of reporting. Which of the following is one of the six categories of Google Analytics reporting? A. Visitors B. Referrers C. Sales D. IP Addresses QUESTION 205 Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike? A. Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad. B. Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling. C. Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks. D. Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords. QUESTION 206 Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem? A. Kenny won't see statistics on the client's site - only the client can access their statistics in Google
Analytics. B. Kenny should wait for at least 24 hours before expecting to see the statistics generated. C. Kenny won't see the statistics on the client's site because he's also using Google AdWords. D. The client's site probably hasn't had any visitors yet QUESTION 207 Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events? A. Unless the event can trigger a pageview command, the Flash events cannot be tracked. B. The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script. C. The event can be tracked with the Google Analytics' _trackpageview function. D. The event can be tracked with the Google AdWords conversion tracking added to the event as a script. QUESTION 208 Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment? A. Doug would need to know the value of the newsletter. B. Doug needs to know the product cost of the client, to find the return on investment. C. You can't track the ROI if there's nothing for sale as a result of the conversion. D. Doug needs to know what the final cost of the newsletter would be. QUESTION 209 Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report? A. Seven B. One C. Five D. Ten
QUESTION 210 Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e- commerce section of Google Analytics what report should Ben utilize? A. Total revenue B. Visits to Purchase C. Conversion rate D. Average order value QUESTION 211 You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display? A. Only searches for "coffee cups" as it's using the exact match options. B. Only search for "coffee cups" (lower cased) as it's using the case sensitive options. C. Any queries that search for "coffee cups" in quotation marks. D. Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale. http://www.gratisexam.com/