Probes and Big Data: Opportunities and Challenges

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Probes and Big Data: Opportunities and Challenges Fiona Calvert, Director Information Services and Mapping, Department of Transport Planning and Local Infrastructure

New data sources, probes and big data have the potential to revolutionise how we manage and plan the transport system INRIX GPS data points monthly, worldwide 2 Source: Danny Woolard, INRIX Big Data in Transportation, BITRE Workshop Sydney May 2014

Probes and sensors are sources of big data, but not the only ones Probes allow the movement of people and things to be tracked over the transport network Key examples are GPS enabled devices and mobile phones (or cellular data 3

There are many types of probes and sensors Active Passive Intrusive Non-intrusive Point sensors Point to point Origin/ Destination 4

Big data is big because of its volume, variety and velocity Traditional data is structured New data sources include a wide range of unstructured data Golden nuggets come from the insights provided by combining structured and unstructured data Business Intelligence Reporting and visualisation tools Insights from analytics 5 Analytics such as data mining, event processing, predictive analytics Structured Unstructured Data sources Traditional data sources Social media Probe data Internet of Things Image data Voice recordings

There are a range of uses of big data, particularly in measuring and understanding congestion Source: Danny Woolard, INRIX Big Data in Transportation, BITRE Workshop Sydney May 2014

Other uses include Understanding demand Demand forecasting Marketing public transport Managing demand for road use Operational performance Real time management including optimisation and incident response Network planning Customer service Sentiment mapping and crowd sourcing Customer service delivery planning and management (eg call centre resource planning) Asset management Condition tracking (eg bridge and pavement cracking) Asset location and registers (eg speed signs)

Mobile phone data is beginning to be used overseas to understand transport activity Source: FHWA Cell Phone Data and Travel Behaviour Research, Symposium Summary Report, Exploratory Advanced Research Program, February 2014

This example shows changes in taxi use in different traffic and weather conditions Source: FHWA Cell Phone Data and Travel Behaviour Research, Symposium Summary Report, Exploratory Advanced Research Program, February 2014

Mobile phone data is also being used to understand origins and destinations of trips Source: FHWA Cell Phone Data and Travel Behaviour Research, Symposium Summary Report, Exploratory Advanced Research Program, February 2014

This made the installation a very easy process, with all work undertaken on the pavement so no traffic management was required and the equipment was installed at a height which minimised working at height issues. Bluetooth and WiFi data is successfully being used to monitor and manage traffic, as in Portsmouth, UK The only equipment needed at Portsmouth s traffic management centre is a PC with an internet browser installed (Internet Explorer, Chrome, Safari etc.) This is used to connect to the cloud server via a secure web page and to display the traffic status dashboard. Portsmouth Source: SmartCCTV City Council, Ltd, Portsmouth as the Bluetooth local highway and WiFi authority, journey is using the system both tactically and strategically. On a day time to and day congestion basis they monitoring can use system the system to monitor the actual road conditions in real time and manually control

A system approach combining multiple approaches shows much promise BLUESCAN Source: Luis Willumsen, Opportunities for sourcing new data, BITRE Workshop, Sydney May 2014 7 Presentation Sourcing New Data 7

Part of the power of big data comes from its volume, which overcomes sampling issues Source: Ben Pierce, Batelle, FHWA Cell Phone Data and Travel Behaviour Research, Symposium Summary Report, Exploratory Advanced Research Program, February 2014

Victoria is already involved SCATS loops and traffic controllers Bluetooth sensors in metro Melbourne (around 30 installed) and trialing analytical systems Strava cycling and running data Splunk trials on predictive maintenance for IT assets SUNA data on traffic Includes probe data from fleets using SUNA navigation systems Image data analysis for speed sign locations, asset condition monitoring Call centre quality control using voice recordings Customer service centre resource planning Sentiment mapping Real time location information for buses and trams feeding passenger information displays and PT apps 800 000 hits per day for TramTracker

Key challenges are that big data changes the role of government and requires new capabilities and resources Government goes from a data provider to a data customer What is the role of government in providing a single platform and open data? A fundamental change is needed in the way data is regarded Asset to be harvested New capabilities Data scientists IT specialists and systems (eg storage, servers, software, skills) eg Hadoop, Splunk etc Questions we need to be thinking about include: What is needed in-house? What is needed for Government to be an educated purchaser of big data? How do we design our approach to get the most out of big data? Avoid silos and duplication Establish interoperability from the start

Privacy and security issues are a major challenge that must be addressed up front 16 Legislation differs state to state adding to the challenges NTC 2013 paper on Cooperative ICT recommends national principles/policy Victoria has just put in place a new Privacy and Data Protection Act, establishing a new Commissioner for Privacy and Data Protection Issues include opt out clauses, user understanding of data use, potential for misuse.

Governments find it hard to take risks and care is needed so that in building an appetite for big data it is not seen as a sole answer to all information needs We will need to take risks not every algorithm will work not every correlation will be meaningful not everything we think will be related will be found to have any link Why Google Flu Is A Failure It seemed like such a good idea at the time. Source: Forbes, http://www.forbes.com/sites/stevensalzberg/2014/03/2 3/why-google-flu-is-a-failure/ Big data is not a panacea It is good at showing what but not why It will save costs sometimes but does not come for free

The way forward involves pilots and proofs of concept, developing strong cases and partnerships Partnerships InfraHack is a good example of the potential for partnerships Victoria has also started working with NICTA and the IBM Research Lab and is developing relationships with Google and HERE.com for GTFS feeds Pilots Opportunities to build capabilities and establish proofs of concept Build business cases to change mindsets and secure resources Partnerships across the transport portfolio can also be built to minimise costs and maximise opportunities InfraHack 1 st Prize: BetterWay Product: road load balancing tool to predict congestion and readjust traffic lights in real-time Approach: combination of deep learning (fast machine learning), predictive modelling and a graph-theoretic approach using datasets from VicRoads and TomTom InfraHack 2 nd Prize: LoZo Product: loading zone finder that alerts drivers to available loading zone bays as they approach the area of their destination Approach: routing algorithms, PHP and Javascript using data from parking events from bays with sensors and Here.com API