Lucent VitalSuite Network and Service Management Software for Mobile Services Drive new profitability with globally proven OSS software solutions that embrace today s crucial quality and revenue challenges Benefits Enhance customers experience improve customer loyalty and increase usage rates Accelerate delivery of high demand, high margin mobile services for new lifestyle and multimedia offerings Maximize business returns with service differentiation and revenue assurance Increase productivity reduce complexities, ease integration and enhance usability
Proven software solutions to obtain a competitive edge To succeed in today s rapidly changing telecommunications environment, mobile operators need powerful Operations Systems Support software (OSS) to support their competitive strategies and enhance profitability. Today's OSS solutions must go beyond traditional fault, performance, and configuration functionality. To help operators take advantage of an array of new revenue opportunities, including mobile short messages, ring tones, entertainment, games and emerging applications, such as mobile commerce, security and health. Lucent VitalSuite software, provides the advanced capabilities mobile operators need to optimize the latest converged, multi-media services across a rapidly changing infrastructure, while enhancing profitability. Today s OSS solutions must also support the total subscriber experience regardless of the services being used and regardless of which wireless or wireline technologies are used to access services. Lucent s market-leading VitalSuite software helps maximize billable revenues for your services, while enabling higher productivity for the IT and operations staff. Lucent Technologies provides a comprehensive, award-winning portfolio of multi-vendor, multitechnology OSS software that is specially designed to meet today s key challenges. Used by more than 50 wireless service providers around the world, VitalSuite software delivers a proven track record of enhancing profitability and optimizing service delivery. Gain the VitalSuite software advantage VitalSuite Network and Service Management software takes a comprehensive approach to meeting the specific needs of mobile operators. Applicationproven through years of operational and networking experience with top tier mobile operators, the software integrates across radio, switching, messaging, and data domains, while supporting leading vendors network and service equipment. Service quality management software provides the real-time visibility (by customer) to meet and exceed service level commitments as well as differentiate services to drive customer loyalty and command tiered revenues. Integrated service assurance software seamlessly integrates fault, performance, security, revenue assurance, and other service measurement components to allow visibility across the entire network, to support business priorities and reduce MTTR. End-user application management software measures and monitors subscribers devices and applications to reduce help desk calls, facilitate problem resolution and improve customer satisfaction. Revenue assurance software helps increase call completion rates, improves billable revenues and minimizes toll fraud IP management software manages millions of IP addresses and DNS servers to rapidly and securely deliver next generation services Lucent Technologies VitalSuite Software Network & Service Management Solutions Scalable - Flexible - High Performance - Integration Ready Enable Services Assure Quality Drive Profits Leader in IMS Enabled Services Strategic OSS/BSS Consulting Services Network Domain Expertise Bell Labs Innovations Figure 1 Lucent VitalSuite software for mobile operators helps improve user s service experience, maximize business returns and rapidly delivery new high-margin services. 2
Predictive Thresholding Of Service Levels KQI1 KQI2 Easily Add Service, Flavor KPI4 KPI1 KPI2 KPI3 KBI3 KPI3 KB3 KPI3 Easy representation FLEXIBLE SERVICE MODELS Many Levels IMS / MMS / Streams Web Services / IP Data Business / Surveys Mediation Layer SERVICE PROVIDER FRIENDLY ADAPTORS NEs/OSS/ Devices Active & Passive Probes Simulated Sessions Business & Operations Metrics Figure 2 VitalSuite service modeling tools provide the flexibility to easily add services and flavors in a multi-level hierarchy fashion. The processing engine mediates and thresholds in real-time facilitating providers ability to exceed service levels. Built with open interfaces, VitalSuite software enables easy integration with billing and customer relationship management (CRM) systems and mobile operators networking and services environments. A common mediation layer interfaces to network and service elements, and software toolkits to keep the integration process flexible while simplifying the deployment of new services and network elements. The software provides intuitive GUIs and secure portals that present clear views into service performance for both mobile providers and business partners. And advanced reporting capabilities provide another way for mobile operators to access the business and performance data they need to operate at their peak performance for both mobile providers and business partners. By combining ease of use and simple network integration with a solid understanding of today s business requirements, Lucent s OSS solutions are an outstanding choice for any mobile operator. Lucent supports networks including GSM, GPRS, EDGE, UMTS, CDMA, CDMA 1x, CDMA-EVDO, CDMA- EVDV, Wi-Fi, WiMax, and IMS (IP Multimedia Subsystem) networks and servers. In addition, Lucent is actively involved in mobile and software industry standards activity, and is compliant with key specifications of ETSI/3GPP, TMF/eTom, IETF, and other relevant organizations. Service quality management Differentiate mobile services Meeting today s revenue challenges requires that mobile operators focus on the customer s experience. To accomplish this, operators must establish an organization-wide culture of quality, achieved through real-time visibility into service levels derived from flexible service models and friendly mediation adaptors. VitalSuite software delivers crucial quality information, helping to optimize operations by reducing complexities. These innovative solutions provide decision makers with the data they need to support business priorities. As a result, mobile operators can provide superior access, messaging (e.g. SMS, MMS, e-mail), content, and blended services for all users. Superior service delivery is made possible through disruption avoidance with predictive thresholding and internal service level objectives (SLOs). And they can focus on high-value services and customers by offering tiered service levels to targeted customer segments. The entire organization sales, marketing, operations can focus and prioritize on these market segments generating maximum value and quality throughout. VitalSuite Service Quality Management software enables mobile operators to gain the tools they need to exceed service level quality and achieve organizational operational improvement. The software can be tested and deployed quickly, using a 3
balance scorecard approach that yields the optimal mix of operational, financial, employee and customer benefits. The system s thresholding capabilities bring a level of intelligence and sophistication that when combined with its scalability and extensibility, makes automating the process of measuring and reporting SLA status as experienced by end customers possible in near real-time. Figure 3 VitalSuite portal screens provide customizable views of service conditions for each decision maker to easily drill down to identify specific services, regions, customers and details. VitalSuite Integrated Service Assurance (ISA) software provides mobile operators real-time, end-toend visibility into service performance across the entire operations environment. This visibility enables NOC personnel to rapidly spot network and service abnormalities, trace root-causes, assess potential impacts and prioritize the needed responses. To streamline this process a topology-driven correlation engine associates alert and event data across multiple fault and performance OSS systems, technology domains, services and vendor equipment - and pinpoints the cause at its source. A unified, customizable view of this information offers context sensitive drilldown to sub-systems and network elements, enabling instant assessment and prioritization of network, security and service abnormalities. This information can be viewed graphically by topology and geographic location, where equipment and connectivity information are super-imposed on multi-layer geographical maps. To simplify service assurance management, the software enables rapid implementation of new correlation rules and scenarios with predefined rule sets that can be used immediately, along with tools for customconfiguring rules to fit unique operating requirements. New data sources can also be adopted easily as the network and services expand. The system is integrated with leading business systems such as trouble ticketing ensuring fast trouble identification and minimal mean time to repair (MTTR). Quality objectives and performance measurements (KPI and KQIs) can be set from this perspective, making it easy to address the needs of targeted customers. The software s service modeling engine also offers dynamic capabilities that support and differentiate quality for new content, technology and business components, enabling the operator to adapt to a changing business environment. Integrated service assurance Stay on top of performance issues Mobile operators need fast, flexible and precise tools for viewing network operations in today s complex environments. They need the ability to integrate and correlate data from a variety of sources, streamline identification of root causes when problems occur and provide consolidated, multi-dimensional perspectives of the network with customizable views. VitalSuite software solutions give mobile operators the enhanced visibility they need to prioritize business objectives, streamline troubleshooting and improve network responsiveness. Figure 4 VitalSuite provides a dashboard for monitoring service operations, identifying the root cause of problems according to service parameters and business priorities. 4
VitalSuite performance Management software gives, mobile operators immediate access to the data needed to maximize performance for voice services, data and Voice over IP powered push-to-talk services. This information helps achieve the quality and responsiveness that wireless subscribers demand by pre-empting problems, improving capacity utilization and eliminating bottlenecks. Mobile operators gain the benefits of a uniform method for tracking, analyzing, managing and predicting performance across diverse technologies, services and vendors from one centralized location. deliver visibilities into every user transaction from the laptop through the network to the destination server. This comprehensive performance picture of the end user s experience enables mobile operators to recognize customer-impacting issues more efficiently. Moreover, it facilitates testing and diagnostics for customer care and technical support. Today s wireless data networks are extremely complex and many factors can impact performance. The operator s service representatives are often blind to issues affecting wireless data subscribers. For example, customer service representatives frequently do not know if a performance issue is network, VPN, application or CPE related. Traditionally carriers do not monitor the performance of VPN's and applications, even though these are the source of many customer issues. Figure 5 VitalSuite reports provide the critical network performance information necessary to optimize resources and plan for maximum return on network investments. VitalSuite Network Fault Management software provides real-time, proactive, cross-domain surveillance of multi-technology, multi-service, multivendor networks. Through rapid fault troubleshooting, isolation and resolution, this software helps mobile operators enhance customer satisfaction, while reducing operating costs. Even in networks with hundreds of thousands of elements and systems, its powerful filtering and advanced interdomain correlation functionality substantially reduce the number of network alarms that must be processed. End user management Improve customer satisfaction and reduce churn With today s focus on the customer experience, mobile operators need powerful tools for monitoring high-speed data access performance from a subscriber s point of view. VitalSuite software Figure 6 VitalSuite software heat charts highlights conditions for customer service, IT and others to view high speed wireless data usage and responsiveness by domain, application type, and access method. VitalSuite Application Performance Management software provides valuable insight into the RF, PPP, IPSEC and TCP layers of a wireless data session including signal strength, frame error rate, availability, packet loss and delay as well as connection speed. It provides tools for automating diagnostics and testing to help confirm the root-case of customer-impacting issues. This data provides an overview of service responsiveness and allows support staff to quickly identify, diagnose and resolve application performance problems as they occur. 5
switch data. Global network views provide a prioritized presentation of the entire network from a single screen, including MSC, cells and billing. Billing analysis helps locate incorrect ratings, subscriber and device provisioning errors and various types of fraud so revenue leakage can be identified and mitigated. To optimize calls and sessions, VitalSuite Network Trouble Patterning (NTP) software provides real-time, automatic detection of logical faults and root cause analysis. It helps mobile operators avoid quality issues and dropped calls, using immediate alerts based on suspect call patterns. Hard-to-find call problems can be uncovered with the software s logical analysis capability, and coverage quality is maximized. As a result, mobile operators can increase revenue from completed sessions, decrease churn and reduce expenses for customer care, debugging, and truck rolls. Figure 7 Easy-to-read heat charts graphically flag enduser problems, enhancing 3G and WiFi mobile service quality and improving MTTR. VitalSuite software also provides the real-time data that mobile operators need to proactively diagnose connectivity and session-specific performance issues before they affect customers. Because Operators can measure, manage and enhance the performance of nearly all mobile high-speed data services, they can use these tools to help increase market share, premium service pricing and service usage. Revenue assurance Increase call completion and detect revenue leakage Mobile operators need to make the most of every revenue opportunity. VitalSuite software helps maximize revenue and profitability with automated tools that help identify when and where losses are occurring, in real-time. The losses can originate from uncompleted calls, billing problems, call record errors, fraud, etc. The software supports major 2G to 3G standards and leading equipment, probe and mediation vendors with revenue assurance software that gives mobile operators an immediate streamlined approach to analyze the voluminous data produced by switches and IP systems. The innovative software recognizes trends and patterns that help identify the root cause of problems. Real-time alerting also helps identify unusual call failures, so outages can be avoided in minutes, not hours, reducing MTTR. Graphic presentation of call and session flows facilitates recognition of chronic problems in cryptic Figure 8 VitalSuite software provides innovative realtime pattern mapping for call/session analysis to reduce failures and improve billable revenues. To detect revenue leakage, VitalSuite Revenue Assurance software automates identification of revenue losses due to billing irregularities and fraud. The software maximizes return on billed services by performing detailed analysis of operations data generated from network elements and systems by looking for corrupted CDRs, IPDRs, missing billing information, rating issues or indications of fraud. This innovative software continually monitors the communications revenue chain and provides immediate alerts when abnormalities in billing or other financial transactions occur. 6
Lucent Authentication Server software provides comprehensive authentication management for mobile high-speed data, Wi-Fi and other mobile data services. Highly reliable, this industry standard setting AAA server makes it easy to define and deployservices quickly and efficiently with high-performance transaction rates. Policy flow rule sets include logical branching capability, while the full-attribute filtering and mapping facility provides real-time control over RADIUS attributes including EAP (Extensible Authentication Protocol) extensions. Offering flexible interface support for Java APIs, SQL, LDAP, and XML, the software integrates seamlessly with existing and evolving mobile networks, including presence and location based services. Figure 7 The user authentication software software console offers real-time views of current users by access type (Wi-Fi, 3G, etc.), while allowing administrators to customize policies for access, security and billing. IP policy management - Rapidly deliver secure Next Generation services With the growing importance of IP-based converged services with always-on presence capability, mobile operators need fast, efficient ways to meet the demands of their 3G and Wi-Fi subscribers. These solutions must enable rapid service activation and agile policy management, regardless of the technologies and devices used to deliver the calls and presence applications. Lucent policy management software helps reduces the time, effort and cost required to get converged services up and running enabling designated features like class of service and permission to access content. Furthermore, it keeps IP addresses and authentications secure, up to date, and manageable. More than 30 mobile operators are already taking advantage of these solutions to support their mobile IP services, benefiting from the multi-vendor compatibility, high availability options, extensive logging and highest performance with its marketleading IP management system. Able to manage millions of IP end points, Lucent software enables fast-paced growth, while streamlining operations and lowering expenses. And investment protection is provided by standards-based implementations that support Mobile IP, IP v4-v6, and ENUM. Lucent Authentication Server software provides comprehensive authentication management for mobile high-speed data, Wi-Fi and other mobile data services. Highly reliable, this industry standard setting Lucent VitalQIP DNS/DHCP and IP Address Management software gives, mobile operators a highly efficient way to manage IP addresses, domains and service policies. The award winning software provides a centralized view of the entire IP network, with the ability to manage networks of a few thousand to millions of IP objects. VitalQIP software automates the DNS and DHCP life cycle including auto discovery, provisioning and changes, while supporting and integrating policy management tools from Microsoft, BIND, and other leading standards compliant vendors. Benefit from Lucent leadership, Innovation and Experience Lucent s comprehensive portfolio of multi-vendor, multi-technology OSS software delivers what mobile operators need to operate profitably and flexibly. Award winning, industry leading, scalable and flexible Network and Service Management software, built with Bell Labs expertise and innovations to help mobile operators: Accelerate the roll-out of new services, features, and content Prioritize assurance from business perspective Optimize service quality for sophisticated presenceenabled and multimedia services Make better use of network, service, and personnel resources Lower IT integration and operations expenses Maximize return-per-service Increase service uptime and responsiveness With more than 50 wireless service providers and 1,500 enterprise customers, Lucent is the leading provider of Network and Service Management software solutions. Enhance your competitive edge and drive profitability today, with VitalSuite Mobility software solutions from Lucent Technologies. 7
VitalSuite Network and Service Management Software Lucent Technologies, a leading global provider of multivendor, multi-technology software, provides market leading integrated OSS management solutions that deliver today's complex IMS services. Lucent's awardwinning VitalSuite Network and Service Management portfolio is used today by more than 200 fixed, mobile and broadband customers world-wide. Lucent leverages innovations from Bell Labs and experience and expertise from Lucent Worldwide Services to provide highly flexible, scalable solutions that enable converged services, enhance the end-user experience and accelerate time to revenue. Lucent partners with worldclass system integrators, complementary ISVs and hardware vendors to deliver end-to-end solutions that reduce operational complexities, ease integration costs and maximize profitability. To learn more about these and other network management solutions, contact your Lucent Technologies sales representative, authorized reseller or sales agent. You can also visit our web site at www.lucent.com/solutions/wireless. or call 1-888- 426-2252. This document is provided for planning purposes only, and does not create, modify or supplement any warranties which may be made by Lucent Technologies relating to the products and/or services described herein. The publication of information contained in this document does not imply freedom from patent or other protective rights of Lucent Technologies or third parties. VitalSuite and VitalQIP are registered trademarks of Lucent Technologies Inc. All other brand and product names are trademarks or registered trademarks of their respective holders. Copyright 2005 Lucent Technologies Inc. All rights reserved. MobOSS.sp.4.25.05