Bio-Data Dr. Rajendra Singh Mob. 94253-49042 Head,School of Commerce,DAVV,Indore(m.p.) Prajsingh71@rediffmail.com Specialization: Marketing Management with functional areas: Marketing Management, Marketing Research, Research Methodology, Operation Management, Business Environment. Other areas of teaching interest: Information Technology for Managers, Management Information System(MIS),Technology Management, Database Management System, Information Security, Cyber Law. Educational Background: Master of Engineering(M.E.), Specialization in (Information Security), from IET, DAVV,Indore in 2011 Doctor of Philosophy(Ph.D.), Management from DAVV, Indore(M.P.) in 2005. Master of Business Administration(Full Time), Specilization in Marketing Management from Pt. Jawahar Lal Nehru Institute of Business Management (Pt.JNIBM) Vikram University, Ujjain (M.P. in june 1998. Bachelor of Engenieering(B.E.), Specilization in Computer Engineering. from Shri Govindram Sexsaria Institute of Science and Technology (SGSITS), Indore(M.P.) in 1994. XIIth with core subjects Mathematics, Physics and Chemistry from R.R.M.B.Gujrati H.S.School,Indore(M.P.) in 1988. Xth M.p. Board, Bhopal, from Maharaja Shivaji Rao High School, Indore(M.P.) in 1986.
Administrative Responsibilities : Working as a Head of the Department(HOD), School of commerce,davv,indore, since 23/02/2013. Worked as a Director Institute of Management(IMS),DAVV,Indore from 08/09/2011 to 22/02/2013. Worked as Member of Organizing committee, Common Entrance Test (CET), DAVV -2013. Worked as Chairman, Common Entrance Test (CET), DAVV -2012. Member, Board of Studies (Management), DAVV, Indore. Worked as Programme In-Charge for MBA(MM),IMS, DAVV, Indore. Member of examination committee, IMS, DAVV, Indore,2011. Member of proctorial board,imd,davv,indore-2011. Working as O.S.D. University Press. Member of Anti-Ragging committee, IMS,DAVV,Indoe-2011. Member of governing body of Govindram Seksaria Institute of Management & Research, Indore. Member of governing body of Shri cloth market institute of professional studies, Indore. Member of governing body of Christeian Eminent Academy of Management, professional education and research,indore. Involved as a subject expert for evaluation of Major Research Projects colleges under,davv,indore Involved as a subject expert for selection of faculty under-code28 of DAVV, Indore. Committee member of giving permission & maintenance of IMS Auditorium hall. Committee member of mahilya utperan prakosht,davv,indore.
Worked as member of flying squad for examination conducted by DAVV, Indore. Member of University Inspection team for Course affiliation of colleges under jurisdiction of DAVV, Indore. Worked as Coordinator for MBA(FT),IMS, DAVV, Indore Worked as Coordinator for MBA(e-commerce),IMS, DAVV, Indore Worked as Coordinator for MBA(PT),IMS, DAVV, Indore Worked as a Officer on special duty(osd) exam, Valuation Centre, DAVV, Indore Worked as observer for the Common Entrance Test(CET) examination, at Bhopal center,2010. Worked as a counseling member of common entrance test (CET)- DAVV,Indore-2010. Worked as a core Committee Member of common entrance test(cet), DAVV,Indore,2008. Worked as a member of selection committee for the post of gardensuperintended,2008 Worked as observer for the CET examination, at Bhopal center,2008. Worked as a Member & Observer of selection board for recruiting the contractual faculty, class III and class IV employees of University and other Institutes. Worked as a Counseling Member of admission committee for CET DAVV, Indore. Member of Proctorial Board of Devi Ahilya University,Indore during 2008-2009. Convener for result processing committee of IMS,DAVV Under Ordinance-31 during 2008. Member of Anti-Ragging Committee, IMS, DAVV,Indore during. Member of Proctorial Board for IMS. Worked as a Co-ordinating academic and administrative activities related to M.B.A.(foreign trade) programme as a course Co-ordinator, at School of commerce,davv,indore.
Professional Affiliations: Enlist Expert(544) with DOEACC SOCIETY (An Autonomous body of Department of Information Technology, Ministry of Communications & Information Technology, Government of India). Member of AIMS International Worked as a Member of Technical committee established by Collector,Indore for establishing e-library for Central Library of D.A.V.V., Indore. Research experience: 1) Paper published on AN INSIGHT INTO STRATEGIES & FUTURE TRENDS IN SOCIAL MEDIA MARKETING, in Research Journal of Business and Management (national reffered),sep-dec., 2013,Vol-4,Issues 3, EISSN 2277-4955(with Nidhi Arrora) 2) Paper published on DISCIPLINING GEN Y A CHALLENGING OR CAKES WALK FOR TODAY S ORGANISATIONS, in Research Journal of Business and Management (national reffered),sep-dec., 2013,Vol- 4,Issues 3, EISSN 2277-4955(with Nidhi Arrora) 3) Paper presented (Published in SOUVENIR) in 7 th National Seminar on Contemporary Scenario in Innovative Management & Growth in Marketing, Finance, HR, Operations and IT ON 3 RD Oct.2013 by Laksmi Narain College of Technology, Indore.(with Pallvi Kapooria) 4) Paper published on MOBILE MEDIA CONSUMPTION AND SOCIAL NORMS: AGE AND GENDER AS MODERATORS, in International Research Journal of Business and Management,Aug. 2013,Vol-1,part-2,pp 145-154.(with Hemant Bamoriya) 5) Paper published on QR codes in print advertising: elucidating Indian vogue using content analysis in Management & Marketing Challenges for
the Knowledge Society (2013) Vol.8,2, pp. 353-368.(with Hemant Bamoriya) 6) Paper Presented on Internet Marketing : An Innovative Strategy in e- Commerce era in National Seminar on Recent trends in Commerce and Management during 16-18 feb.2013 by Shri Atal Bihari Vajpaee GACC,Commerce department.(with Pallavi Kapooria ). 7) Paper Published on CRM in Indian Retail Industry:Means to Value Customer Sovereignty in National Confrence on Emerging Terends in Information Technology & Management (NET-ITM-II)-05 March- 2013(with Pallavi Kapooria). 8) Paper published on Sky Lab d2h: A Strategic Analysis(Sky Hai to Connectivity Hai), in Excellent Publishing House Books, First Published New Delhi,2013,ISBN No. 978-93-83083-13-8.(with A.K.Singh, Ajay Malpani & Dipti Malpani) 9) Paper published on A Study on the Impact of Service Quality on Customer s Retention Towards SBI (State Bank of India) Online Banking Services in Excell Books Dynamics of Innovative Practices in Management, First Edition:New Delhi,2013,ISBN No. 978-5062-183-7.. (with Kavita Tiwari & Raj Singh) 10) Paper published on SMS advertising in India: IS Tom Roust model for explaining Intention? in International Journal Organizations and Markets in Emerging Economics, Vol. 3 no. 1 (5) year 2012, ISSN No. 2029-4581(with hemant bamoriya) 11) Paper published on Perceived Impact of Ingredient Branding on Host Branding Equity in journal of marketing and management, 3(1),60-77, may 2012. (with kavita tiwari) 12) Paper published on Factors influencing ingredient branding & perceived quality of host brand:- A conceptual study, by Indra Publishing House,Bhopal 2012 Sustaining Competitive Advantage through Value Creation ISBN:978-93-80834-54-2(with Kavita Tiwari & L.K.Tripathi).
13) Paper published on perception of dual SIM mobiles in the market:- as a need of customers, by Indra Publishing House,Bhopal 2012 Sustaining Competitive Advantage through Value Creation ISBN:978-93-80834-54-2(with Vibha Gupta & L.K.Tripathi). 14) Paper published on An Emperical Study to asses The Scope of E- learning among Management Students in Indore (with special refrence to DAVV), in Management Research Journal, LNCT-MER,Indore, Vol, 6 aug,2012,issn No. 0974-8563( with vibha gupta) 15) Paper published on Information seeking and attitude towards advertising - A CROSS SECTIONAL EMPERICAL STUDY in the journal of applied management & computer science, year 2011,issue III,ISBN-978-93-81212-02-8.(with Hemant Bamoriya) 16) Paper published on Incentives In Permission Based SMS Advertising Does It(Always) Work?- A Special Case of Mginger in SS International Journal of economics and management, International Indexed & listed E- Journal, volume 1, Issue 2 july-2011, ISSN-2231-4962.( Hemant Bamoriya). 17) Paper Published on Attitude towards Advertising and Information Seeking Behavior A structural Equation Modeling Approach in International European Journal of Business and Management(www.iiste.org), year 2011, ISSN 2222-1905(PAPER) 2222-2839(online),Vol 3, No.3.(with Hemant bamoniya). 18) Paper published on Job satisfaction and impact of factors of Job Satisfaction on organization commitment & organization culture in IT Industry., in the International journal of Business & Technology Research Published by MTMI, USA, 2011,ISSN 1941-4906.(with Charul Jain). 19) Paper published on On Advertising : A strategic tool to acquire relevant information & purchase decision., in the International journal of Business & Technology Research Published by MTMI, USA, 2011,ISSN 1941-4906. 20) Paper published on Emerging Paradigms of DNA based computation, in proceedings of national conference on Emerging Trends in computing & communications, organized by Pioneer Institute of
Professional Studies, Indore, May 06, 2011.(sponsored by AICTE, New Delhi). (with ajay malpani) 21) Paper published on An Investigation of the Factors Affecting the Security of Management Information System in Financial Institutions., in the IUP Journal of System and Management national journal, May, 2011, Issue vol.ix No.2, ISSN NO. 09726896. (with ajay malpani) 22) Paper presented & published on Building green supply chain: corporate social responsibility and perceived competitive advantage. In the National conference on Go Green held on 18, march-2011, at DMI College of engg. Palachur, Chennai.(with kavita tiwari) 23) Paper under publication on Variance analysis of job satisfaction & organization commitment v/s demographic variable:- A study on construction manager in India, in the international conference on Sustaining Competitive Advantage through Value Creation on 18-19 February 2011, organized at SIMS, Indore. 24) Paper published on Influence of service quality among customer in retail banking in Indore city, BNC/Conf./51,UGC sponsored International Conference Bhupal Noble s P.G. College-Udaipur, during 13-15, January,2011. 25) Paper published on Transformation of Traditional Marketing Mix to Virtual Marketing Mix, Review of Business and Technology Research Vol 2, no-1,2009,pp 1-7. ISSN 1941-9414(with kavita tiwari) 26) Paper published on Cyber Security : Implementation of Image logging system in web forensic and law enforcement, Review of Business and Technology Research Vol 2, no1,2009, pp 1-6.ISSN(with sandeep Sharma and swapnil gupta) 27) Paper published on Study of the factors affecting prescription behavior of the doctors (with special reference to Madhya pradesh), Review of Business and Technology Research vol-2, no-1,2009,pp-1-5. ISSN 1941-9414.(hemant bamoriya & preeti singh) 28) Paper published on Peer influence on acceptance of SMS advertising by the mobile users: An empirical study, Review of Business and
Technology Research vol-2, no-1,2009,pp-1-5. ISSN 1941-9414.(with hemant bamoriya) 29) Paper published on A study of the perceived satisfaction among ICU patients in private / public Hospitals, in the national conference, at Maharaja Ranjeet Singh college of professional studies and science, during 11-12 june,2009. ISBN 978-81-7446-824-6 (with preeti singh) 30) Paper presented on Role of e-commerce in Banking industry, international conference during April 25-26,2008, at MEDI CAPS, Indore 31) Presented paper on Mobile Marketing :A challenge for in offshore outsourcing, in the national conference at Dr. Babasaheb Ambedkar National Institute of Social Sciences(BANII),MHOW, Indore,2007. 32) Presented paper on Role of Data Exchange and Integration on Education in Transition, in the national conference at Dr. Babasaheb Ambedkar National Institute of Social Sciences(BANII),MHOW, Indore,2007. 33) Presented paper in AICTE sponsored National Conference on 27-28 July 07,MIM,Ujjain, theme was Supply Chain Management in global environment, topic is : Role of EDI in luxury brand building. 34) Presented paper on A theoretical framework to evaluate an e- commerce model, in the national conference at PIMR, Indore,2006. 35) Presented paper on A Practical Approach to Data-Base design in business process, in the national conference at PIMR,Indore,2006. 36) Submitted paper on Role of Information and Communication Technology in the transformation of organization in global market, in the national seminar at University Commerce College, Jaipur, 2005. 37) Submitted paper on Shaping the emerging trends: Challenges and opportunities., in the national seminar at University Commerce College, Jaipur, 2005. 38) Submitted paper on The Influence of globalization on University Education system in India, in the national seminar at University Commerce College, Jaipur, 2005.
39) Submitted paper on A model to reduce the risk level of agriculture (production and process) Industry, in the national seminar at University Commerce College, Jaipur, 2005. 40) Presented a research paper on P-Contract Turning to E-Contract (A visit to Indian contract Act,1872 in the light of IT Act-2000), in the International conference,organized by, IIPS,DAVV,Indore,2002 41) Submitted paper on Role of Information Technology in reducing pendancy in Indian Judiciary, at Computer Society India(CSI), northern regional conference,lucknow,2001 Session Chaired : Session Chaired of Session Marketing & Technical in the Shri Vaishnav Institute of Management, Indore national conference on Reforming Management Monasteries for Business Excellence on May 14,2011. Session Chaired of Marketing in the Sanghvi International Conference on Mangement(SICOM-2011). Session chaired at Christian Eminent College for National conference on Emerging Tends in Information Technology and Management(NET-IITM)- 2011. FDP/Work-Shop/ conferences/training Programmes Attended: Participated and contributed in the curriculum revision workshop conducted from 22/06/2013 to 28/06/2013, organized by School of Commerce,DAVV,Indore(m.p.). Attended National Workshop on E-Governance :Issues and Challenges, Organised by DAVV,Indore and supported by National e-governance plan(negp) & Ministry of Communication and Information Technology, Govt. of India, Dec. 15 th,2012. Attended National Residential Convention on Reservation Policy of Govt. of India for Liaison officers for SCs/STs/OBCs from September 8-10,2008 at Chandigarh.
Attended 6 th AsiaCALL INTERNATIONAL CONFRENCE 2007, organized by Asia Association of Computer Aassisted Language Learning(AasiaC@LL) and Indian Institute of Management Indore, 17-19 November 2007. Attended four days (4,5, and 6 th april,2007) training programme on SPSS 15.0 organised by SPSS South Asia and School of Management Studies, JNTU, Hydreabad. Conducted Workshop on Managerial Effectiveness through Shri Krishna Science at Bhopal. Completed Orientation Course of four weeks conducted by Academic Staff College, DAVV, Indore. Attended Training Programme on Stress Management at IIPS, Indore. Attended Workshop on Research Methodology at IMS, Indore. Completed Refresher Course in Management, conducted by Academic Staff College, DAVV, Indore. Consultancy and Address: Organised and addressed MDP on Enhancing Effectiveness for MPPKVVN COM. LTD. during 9-10, August,2009. Organised and addressed MDP on Enhancing Effectiveness for MPPKVVN COM. LTD. during 1-2 Nov.,2009. Addressed MDP on Team Building for Academic professionals organized by IGT ROOM, Indore and DTE,M.P.,Bhopal, during 19-20 sept.,2009. Addressed MDP on Communication and Presentation Skills for Academic professionals organized by IGT ROOM, Indore and DTE,M.P.,Bhopal, during 10-12 oct.,2009. Addressed EDP programme at Future studies & planning,davv,indore organized by MSME-Dveleopment Institute,Indore and Govt. of India Ministry of MICRO,SMALL & MEDIUM ENTERPRISES, during 21,dec.,2009-8, Jan.,2010.
Addressed students and their parents for career counseling, programme organized by pragatisheel bairwa samaj,indore. Addressed on Management of Transportation to Police Officers, at Armed Police Training College, Indore. Addressed to Indore Municipal Corporation (IMC) employees on Record Keeping. Addressed to Faculty Members assembled from the various colleges of India in orientation programme on Cyber Law, at Academic Staff College, DAVV, Indore. Addressed to senior govt. Doctors on Material Management and Conflict Management,at Doctors training center, Indore. Seminars/Cultural Activities Organised: Member of Advisory committee for annual management Fest- HYURISKO-2011, IMS,DAVV,Indore. Participated in 2 nd Bhartiya Vigyan Sammelan & Expo,2009 on Green Technology for Sustainable Development during 27 th Nov. to 3 rd Dec.,2009. Worked as a committee member for organizing Convocation Ceremony- 2009, DAVV,Indore. Worked as a committee member for Shanti Swaroop Bhatnagar Award Winner confrence,2009, DAVV,Indore. Worked as a committee member for organizing confrence on Quality Assesment and Accreditation in Higher Education,during 7-9, 2009, DAVV,Indore. Worked as organizing member for organizing a seminar on career guidance for students in association AJJKS and DAVV, Indore,2007. Worked as a committee member for Shanti Swaroop Bhatnagar Award Winner confrence,2007, DAVV,Indore, during 8-10 march-2007. Organised HURISKO-2002 at national level cultural and management activities at IMS, Indore.
Active Participation in PRABANDHANAM-2002 at national level seminar on various issues of Health Care System at IMS, Indore. Ph.D. Guidance: Two research Scholar awarded Ph.D. D degree One research Scholar submitted Ph.D. thesis Supervising eight candidates for Ph.D. Guided more than 500 students for their Major and Minor Research projects.