Cisco Unified Computing System Architected for Workload Diversity and Fast IT. Tommi Keskitalo tkeskita@cisco.com Datacenter and Cloud Sales



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Cisco Unified Computing System Architected for Workload Diversity and Fast IT Tommi Keskitalo tkeskita@cisco.com Datacenter and Cloud Sales

Workloads are Moving Outside of DC: A Broader Perspective Is Required SaaS PaaS IaaS Data Center Cloud Edge / IoT Security Everywhere 2 Cisco Confidential Cisco Confidential

to Balance New and Existing Requirements SaaS PaaS IaaS Data Center Cloud Edge/IoT 3 Cisco Cisco Confidential

to Balance New and Existing Requirements Traditional Applications SaaS ERP, Financial, Client/Server, CRM, Email PaaS IaaS Data Center Cloud Edge/IoT 4 Cisco Cisco Confidential

to Balance New and Existing Requirements Traditional Applications ERP, Financial, Client/Server, CRM, Email PaaS SaaS IaaS Cloud Native Applications IoT, Big Data, Analytics, Gaming Data Center Cloud Edge/IoT 5 Cisco Cisco Confidential

A world of Bi-Modal IT is emerging Traditional Systems of Record Cloud-Scale Systems of Engagement SCM ERP/Financial Client/ Server CRM Email Online Content Gaming Mobile IoT ecommerce Server Hypervisor Single Server Single Application Many Applications Many Servers Our Customers Need Both Modes of Application Deployments 6

Datacenter and automation offering Enterprise Cloud Suite CCA for MCP Cisco MetaPod & Intercloud nodes Cisco UCS Openstack Unified Network Cisco Integrated Infrastructure Software Defined Storage (SdS) Application Specific Infrastructure Big Data Analytics Ceph/Gluster OpenStack UCSO & Metapod 7

IT Must Successfully Span Two Worlds BIMODAL IT MODE 1 MODE 2 Goal Reliability Agility Value Price for performance Revenue, brand, customer experience THINK MARATHON RUNNER Approach Governance Sourcing Waterfall, V-model, high-ceremony IID Plan-driven, approval-based Enterprise suppliers, long-term deals Agile, Kanban, low-ceremony IID Empirical, continuous, process-based Small, new vendors; short-term deals THINK SPRINTER Talent Good for conventional process and projects Good for new and uncertain projects Culture IT-centric, removed from customer Business-centric, close to customer Cycle Times Long (months) Short (days, weeks) Source: Gartner 2015, Bimodal IT: How to Be Digitally Agile Without Making a Mess 8

Infrastructure Diversity Is Accelerating

Applications Drive Architecture Diversity FREESTANDING INFRASTRUCTURE INTEGRATED INFRASTRUCTURE HYPERCONVERGED SCALE OUT APPS Mainstream Business Applications OLTP, ERP, Database, Collaboration Virtualized Applications Desktop Virtualization Production Cloud Lighter, Virtual Only VDI Branch/Remote Big Data Industrial Grid Test/Dev DevOps Cloud EDA Infrastructure Attributes A La Carte Design Servers, Networking, SAN Pre-Engineered with App Sizing Platform Level Automation Flexible Resource Ratios Appliance Model Bare Metal Fixed Resource ratios Storage Virtualization Disk-optimized Rack 10 Mount Servers

Silos Stifle Speed and Efficiency A B D C Utilization Policy Utilization Policy Utilization Policy Utilization Policy Flexibility Flexibility Flexibility Security Automation Resource Sharing Security Automation Resource Sharing Security Automation Resource Sharing Security Automation FREESTANDING INFRASTRUCTURE INTEGRATED INFRASTRUCTURE HYPERCONVERGED SCALE OUT 11

Supporting Diversity with One Operating Model FREESTANDING INFRASTRUCTURE INTEGRATED INFRASTRUCTURE HYPERCONVERGED SCALE OUT ONE SYSTEM, ONE OPERATING MODEL FREESTANDING INFRASTRUCTURE INTEGRATED INFRASTRUCTURE HYPERCONVERGED SCALE OUT 12

Cisco UCS: One System for All Workloads Fourth Generation UCS Cisco UCS Integrated Infrastructure Solutions UCS M-Series Modular Servers C-Series Rack Servers UCS C3160 FREESTANDING INFRASTRUCTURE INTEGRATED INFRASTRUCTURE HYPERCONVERGED SCALE OUT ONE SYSTEM, ONE OPERATING MODEL 13

Cisco UCS: One System for All Workloads Fourth Generation UCS UCS M-Series Modular Servers C-Series Rack Servers UCS C3160 FREESTANDING INFRASTRUCTURE INTEGRATED INFRASTRUCTURE HYPERCONVERGED SCALE OUT ONE SYSTEM, ONE OPERATING MODEL Fog-Edge Core Data Center Cloud 14

15

Cisco UCS Explained 16

Cisco Leads Overall Server Growth Market $13.6 B $11.3 B $9.2 B $3.2 B $2.3 B $1.7 B $52.8 B 32% 4% 8% 0% 2% 6% -9% Source: IDC Worldwide Quarterly Server Tracker, 2015 Q1, May 2015, Vendor Revenue Share for top vendors. Revenue is cumulative 4 quarters (Q2CY14 Q1CY15). 17

Computing Cost Drivers Overall Spend Distribution 7% 2% 7% 29% 10% 100% 80% 60% Server-Related Spend WW New Server, Power, Cooling, Management, and Administration Spending Share 11% 22% 12% People Software Energy / Facilities Servers Networking Storage Disaster Recovery Overhead 40% 20% 0% 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 New Server Server Admin Power and Cooling Source: Gartner, Cisco IT, Data Center Cost Portfolio Source: IDC #250082, Worldwide Server, Power and Cooling, and Management and Administration Spending 2014 2018 Forecast, August 2014 18

Cisco UCS Is a Different Approach 19

Single Unified System UNIFIED COMPUTING SYSTEM MANAGER FEX FEX FEX FEX FEX FEX FEX FEX FEX FEX FEX FEX FEX FEX UNIFY FABRICS Fibre Channel Ethernet Management Single Network Layer INTEGRATE COMPUTE Blades and Rack Mount Extended Memory CENTRALIZE MANAGEMENT All Components Self-Integrating OPTIMIZE FOR AUTOMATION Server Personality Abstraction Virtual I/O Awareness Open API SCALE WITHOUT COMPLEXITY Capacity Instead of Management Points Fewer Components

Single Unified System UNIFY FABRICS Fibre Channel Ethernet Management Single Network Layer INTEGRATE COMPUTE Blades and Rack Mount Extended Memory EMBED MANAGEMENT Centralized All Elements Self-Integrating OPTIMIZE FOR VIRTUALIZATION Server Personality Abstraction Virtual I/O Awareness SCALE WITHOUT COMPLEXITY Capacity Instead of Management Points Fewer Components

Stateless Configuration Management SIM CARD Identity for a Phone UCS SERVICE PROFILE Identity for a Server Stateless Element Management Network Policy Storage Policy Server Policy 22

Traditional Management LAN SAN Server SME Network SME Subject matter experts consumed by manual configuration chores or scripting Serial processes and multiple touches inhibit provisioning speed Configuration drift and maintenance challenges Storage SME QoS settings Border port assignment per vnic NIC transmit/receive rate limiting VLAN assignments for NICs VLAN tagging config for NICs Number of vnics PXE settings NIC firmware Advanced feature settings Remote KVM IP settings Call home behavior Remote KVM firmware Server UUID Serial over LAN settings Boot order IPMI settings BIOS scrub actions BIOS firmware BIOS settings FC fabric assignments for HBAs Number of vhbas HBA WWN assignments FC boot parameters HBA firmware RAID settings Disk scrub actions 23

UCS Service Profiles SYSTEM CONFIGURES HARDWARE AUTOMATICALLY Server SME Network SME Server Policy Storage Policy Storage SME POLICIES USED TO CREATE SERVICE PROFILE TEMPLATES Server name UUID, MAC, WWN Boot information LAN, SAN config Firmware policy SERVICE PROFILE TEMPLATES USED TO CREATE UNIQUE SERVICE PROFILES UUID, MAC, WWN Boot information UUID, MAC, WWN Boot information SERVER 1 SERVER 2 LAN, SAN config Firmware policy LAN, SAN config Firmware policy SYSTEM CONFIGURES HARDWARE AUTOMATICALLY Network Policy Virtualization Policy Application Profiles UUID, MAC, WWN Boot information SERVER 3 LAN, SAN config Firmware policy SERVER 4 UUID, MAC, WWN Boot information LAN, SAN config Firmware policy 24

UCS: Embedded Automation Rapid Deployment of Servers with Service Profiles Server SME Network SME Server Policy Storage Policy Network Policy Virtualization Policy Storage SME Uplink port configuration, VLAN, VSAN, QoS, and EtherChannels Serv er port c onfiguration including LAN and SAN settings Network interface card (NIC) configuration: MAC address, VLAN, and QoS s ettings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints; and firmware revisions Unique user ID (UUID), firmware revisions, and RAID controller settings Serv ic e profile ass igned to s erv er, chassis slot, or pool configuration: MAC address VLAN, and QoS s ettings ; host bus adapter HBA configuration: wo rl d wi d e na me s (WWNs), VSANs, configuration: MAC address, VLAN, and QoS s ettings ; host bus adapter HBA configuration: wo rl d wi d e na me s (WWNs), VSANs, configuration: MAC address, VLAN, and QoS s ettings ; host bus adapter HBA configuration: wo rl d wi d e na me s (WWNs), VSANs, Application Profiles 1 SUBJECT MATTER EXPERT DEFINE POLICIES 2 POLICIES USED TO CREATE SERVICE PROFILE TEMPLATES 3 SERVICE PROFILE TEMPLATES CREATE SERVICE PROFILES 25 4 ASSOCIATING SERVICE PROFILES WITH HARDWARE CONFIGURES SERVERS AUTOMATICALLY

Blade and Rack Servers Managed as Cohesive Resource Pool Unified Management A Single Unified System for Blade and Rack Servers Cisco UCS Manager Service Profile: Cisco UCS HR_App1 Service Profile VNIC1 Unified Device Management MAC: 08:00:69:02:01:2E HR_WEB_VLAN (ID=50) VNIC2 MAC: 08:00:69:02:01:2F HR_DB_VLAN (ID=210) HBA 1 and 2 WWN: 508002000 00 75 74 0 WWN: 508002000 00 75 74 1 VSAN ID: 12 Boot Order: SAN BIOS Settings: Turbo On HyperThreadin g On Network Policy Storage Policy Server Policy Cisco UCS C-Series Rack-Optimized Servers A Major Market Transformation in Unified Server Management Benefits of Cisco UCS Manager and Service Profiles for Both Blade and Rack-Optimized Servers Cisco UCS B-Series Blade Servers Add Capacity Without Complexity 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

Extend Expertise Reach and Scale Unifies management of multiple UCS domains Foundation for efficient global administration Centralizes global policies Simplifies global operations UCS Management Combines local performance and tiered control Model based API Data Center 1 Data Center 2 Data Center 3 Data Center 4 Servers Infrastructure & Cabling Power & Cooling Provisioning Ongoing Administration System Real World 2015 Cisco and/or its Management affiliates. All rights reserved. Cisco TCO Confidential Examples 27

UCS: Infrastructure for Fast IT Add Blades 77% Faster with 67% Fewer Steps Cisco UCS B200 M3 Blade Servers vs. HP BL460c Gen8 Servers Read the White Paper: http://www.cisc o.c om/en/u S/sol uti ons/c oll ateral/ns 340/ns 517/ns224/ns 944/ucs 77_faster_v_hp_for_bl ade_depl oym ent.pdf Watch the Video: http://www.youtube.c om/w atch?v= bssqfn t7sf k 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

Industry-Leading Compute API STANDARDS-BASED XML API PRESENTS BI-DIRECTIONAL SINGLE INTERFACE TO ENTIRE SOLUTION UCS OFFERS THE CUSTOMERS THE BROADEST CHOICE OF CISCO OR THIRD-PARTY MANAGEMENT TOOLS UCS CLI UCS Management UCS Director Third Party Customer goucs Automation Tools CDN.NET/ PowerShell, Perl XML UCS Platform Emulator XML API UCSM Single UCS Domain UCSM Data Center 1 UCSM Data Center 2, 3, 29

UCS Compute Portfolio Performance Optimized for Bare Metal, Virtualized, and Cloud Applications CLOUD SCALE ENTERPRISE PERFORMANCE INTENSIVE / MISSION CRITICAL UCS C3160 Ideal Capacity-Optimized Platform for Large Object Storage at Scale UCS C240 M4 Ideal Platform for Big Data, ERP, and Database Applications UCS C460 M4 Mission-Critical, 4-Socket Server for Large, CPU-Intensive Applications RACK UCS C220 M4 Versatile, General Purpose Enterprise Infrastructure, and Application Server UCS M-Series Modular Servers Modular servers optimized for Cloud-scale deployments UCS B200 M4 Optimal Choice for VDI, Private Cloud, or Dense Virtualization/ Consolidation Workloads UCS B420 M4 Enterprise Class, 4-Socket Blade for Large, Memory- Intensive Bare Metal and Virtualized Applications UCS B260 M4 Mission-Critical, 2-Socket Blade for Large, CPU- Intensive Bare Metal and Virtualized Applications UCS B460 M4 Mission-Critical, 4-Socket Blade for Large, CPU- Intensive Bare Metal and Virtualized Applications BLADE 30

Truly Modular Computing Fabric Centric Design and Centralized Management = the Killer App for Computing Data Center LAN/SAN UCS Fabric Interconnect / UCSM Single Point of Management and Connectivity C-Series Rack Servers B-Series Blade Servers M-Series Modular Servers Server Form Factor X Server Form Factor Y Storage Form Factor Z Server Form Factors: Architected to Suit Workload Requirements 31