www.pwc.com/it/mediaoutlook Key highlights Entertainment & Media Outlook in Italy 2015-2019
Filmed entertainment Italy s total filmed entertainment revenue will rise at 1.0bn 4.1% 1.3bn Global total filmed entertainment revenue will rise at 4.1% 78.8bn 64.3bn
TV advertising Total TV advertising revenue in Italy in 2014 was 3.5bn 3.1bn 2.7% to 2019 This is split in Broadcast TV Free to air Pay-TV and Online TV 2.0% 3.3bn 28.9% 176mn in 2019
The global TV advertising generated revenue of 125.8bn in 2014 to 2019 153.7bn 4.1% This is split in Broadcast TV Free to air Pay-TV and Online TV 3.5% 144.9bn 19.8% 8.8bn in 2019
TV subscriptions and licence fees Italy TV subscription revenue and public TV licence fees have declined 4.9bn 4.7bn from 2011 to 2014 In the forecast period we expect 5.4bn 2.9% an increase in 2019
Global revenues have increased from 2011 to 2014 158.5bn 180.5bn In the forecast period we expect 210.7bn 3.1% an increase in 2019
Music The Italian music market generated revenues of 746mn down on 2013 down on 2014 706 mn 700 mn 2010 2013 2014 In the forecast period this is set to continue with a -0.2% 694mn The categories that will continue to grow are digital recorded music and streaming 107mn 11.1% 84mn 19.2% in 2019
The global music market generated revenues of 34.9bn down on 2013 34.8bn down on 2014 34.5bn 2010 2013 2014 In the forecast period the global music market will grow with 0.8% 35.9bn in 2019
Radio Total Italian radio market revenue declined 580mn down 21.9% 453mn from 2010 to 2014 Total radio revenue will continue to fall -0.1% 450mn in 2019
Total global radio market revenue increased 31.1bn up 12% 34.9bn from 2010 to 2014 Total radio revenue will continue to grow 2.5% 39.5bn in 2019
Out of Home advertising Italy OOH advertising revenue is set to grow to reach 1.0% 168mn 176mn Global OOH advertising revenue is set to grow to reach 27.4bn 4.6% 34.2bn
Internet access The Italian total internet access (including mobile and fixed broadband) revenue will increase by 8.5% 8.5bn 12.7bn from 2014 to 2019 The Global total internet access (including mobile and fixed broadband) revenue is set to continue its strong growth at 8.8% 338.4bn 516.8bn
Internet advertising Italy s internet advertising market saw total revenues of 1.5bn 3.6% 1.8bn as advertisers gradually redirect their spend towards to online formats. Global internet advertising market saw total revenues of 102bn 12.1% 180.9bn It will exceed TV to become the largest single advertising category globally by 2019.
Magazine publishing Italy s total magazine market will be worth 2.1bn 1.9bn -1.8% Global total magazine market will be worth 71.8bn 0.4% 73.4bn
Newspaper publishing Total newspaper revenue in Italy was down on down on 2013 2010 2.0bn 4.7% more than 20% 2014 2013-2010 Forecasted to continue to fall to 1.7bn -2.5% in 2019 Global total newspaper revenue will decline 112.3mn 110.6mn -0.3%
Book publishing The Italian book publishing market will grow at 0.8% 2.3bn 2.4bn The global book publishing market is set to rise at 90.5bn 96.6bn 1.3%
Business - to - business Italy total B2B revenue will reach 2.8bn 0.1% 2.81bn Global total B2B revenue is 3.7% 146.0bn 175.0bn
Video games The Italian video games market is forecast to grow 1.0bn 4.3% 1.2bn The global video games market is forecast to grow 53.3bn 5.7% 70.2bn