STRATEGIC PLAN 2007-2012 5767-5772



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BETH EL SYNAGOGUE STRATEGIC PLAN 2007-2012 5767-5772

BETH EL MISSION STATEMENT Beth El is a dynamic Jewish community where our young and our old embrace Torah (Ethics and Education), Avodah (Spirituality), and Gemilat Hesed (Acts of Kindness). BETH EL VISION STATEMENT Beth El will always be a warm, welcoming, and caring community where Judaism is relevant and meaningful. (2)

Summer 2007 5767 After nearly two years of planning and congregational research we are pleased to present the following strategic plan to guide Beth El over the next five years. To fulfill the Beth El mission, an assessment of congregational needs and desires was performed to help direct synagogue programming, staff, governance and administration. Committee members listened to congregants needs and desires through surveys, focus groups, and individual discussions. In addition, much information was gathered from staff. As a result, a Beth El Vision Statement that captures members desires was articulated. Four program portfolios have been developed that drive this strategic plan consistent with the Mission Statement: Community Kehila Education Torah Spirituality Avodah Acts of Kindness Gemilat Hesed Two additional portfolios ensure effective and efficient delivery across all four of the program portfolios: Administration Volunteerism As shown on the following pages, each of these six portfolios has a charge, strategic goals for the next five years and accountability for implementation. A budget and evaluation process for each portfolio is required. Every program currently delivered at Beth El is slotted in one of these portfolios. Future programs should flow through these portfolios as well. Implementation of these recommendations with appropriate budgets, evaluations, and timelines will ensure a bright future for Beth El as we go forward with our young and our old. Respectfully submitted, Beth El Strategic Planning Committee Gary Krupp, Chair, Strategic Planning Committee Gil Mann, Vice President, Programmatic Development Donna Leviton Sally Forbes Friedman Stan Shanedling Steve Waller Steve Hunegs Contributors: Cantor Audrey Abrams Beth El Professional Staff Beth El Board Retreat Participants Beth El Congregant Focus Group Participants Beth El Congregant Survey Participants Jessica Boyd Rabbi Alexander Davis Phil Freshman Rabbi Robert Kahn Linda Goldberg Cantor Neil Newman Jonathan Weiss Marilyn Weiss Marilyn Weisberg (3)

STRATEGIC MAP Mission Beth El is a dynamic Jewish community where our young and old embrace Torah (Ethics and Education), Avodah (Spirituality), and Gemilat Hesed (Acts of Kindness). Vision Beth El will always be a warm, welcoming, and caring community where Judaism is relevant and meaningful. Board of Directors מוֹע צ ת ה מ נ ה ל ים Administration מ נ ה ל ה Volunteerism ה ת נ ד בוּת Community ק ה ילּ ה Education תּוֹר ה Spirituality ע בוֹד ה Kindness ג מ יל ת ח ס ד P r o g r a m P o r t f o l i o s Note: Administration and volunteerism apply to all portfolios. (4)

BETH EL COMMUNITY PORTFOLIO ק ה ילּ ה - KEHILA Portfolio Charge: Ensure that members feel at home at Beth El and that they belong to a warm, welcoming community of communities. Strategic Goals: Identify and develop or enhance Jewish programs that are responsive to the social needs and desires of all member age groups Strengthen USY Cultivate an atmosphere of warmth, friendliness and inclusion Accountability: Committee and leadership will evaluate & prioritize programming, review portfolio budget and make recommendations to the board, guided by the Beth El Mission and Vision Statements, Portfolio Charge, and Strategic Goals. Officer: Lead Professional: Committee: Vice President for Community (Currently VP for Membership) To be determined Beth El Community (to be established) Subcommittees: Men s Club Women s League Young Couples Bethelders Youth Commission (USY) Havurot (to be established) Programs covered New Member Bags Hosting and Matching Shabbat Greeters Women s Retreat Mishloah Manot Member Welcoming Exit Surveys Men s/women s Club Women s League USY Bethelders Havurot Beth El Picnic Welcome to the World Baskets (5)

BETH EL EDUCATION PORTFOLIO תּוֹר ה - TORAH Portfolio Charge: Maximize congregational learning and coordinate all Beth El educational programming to ensure continuity, excellence and innovation. Strategic Goals: Family Education Explore family-oriented learning initiatives across the generations from Aleph School through parents and grandparents Youth Education Evaluate all curricular areas (Aleph School, TaRBuT, Bar/Bat Mitzvah training, Religious School) for relevance, continuity and effectiveness Investigate feasibility of infant care Provide appropriate spaces for effective teaching and learning for our youth Adult Education Utilize technology and print publications to expand and enhance learning opportunities Ensure that all study opportunities are open and welcoming Coordinate adult learning opportunities with other community resources to avoid duplication and facilitate quality and success Accountability: Committee and leadership will evaluate & prioritize programming, review portfolio budget and make recommendations to the board, guided by Beth El s Mission and Vision Statements, Portfolio Charge and Strategic Goals. Officer: Vice President for Education Lead Professional Member of Clergy to be determined Committee: Education (to be established) Subcommittees: Aleph School Family Education (to be established) Youth Education (to be established) Adult Education (to be established) Programs covered Aleph School Scholar in Residence Weekends TaRBuT/Bnai Mitzvah Adult Education Conversion Babysitting Study Groups Marital Workshop Apples & Honey Resource Cart Leheyot B kesher (College Outreach) Cultural Events (BEMA) Scholarship Confirmation Adult B nai Mitzvah Sunday School Dor Hatid/Consecration Tots T fillah Library (6)

BETH EL SPIRITUALITY PORTFOLIO ע בוֹד ה - AVODAH Portfolio Charge: Maximize congregational access to spiritual dimensions of Judaism (e.g. prayer, services, ritual, meditation, music, home practices, work practices etc.) Strategic Goals: Enhance and explore new and innovative spiritual offerings that provide options across all ages while preserving tradition Build community & meet individual needs through all spiritual offerings Accountability: Committee and leadership will evaluate & prioritize programming, review portfolio budget and make recommendations to the board, guided by Beth El s Mission and Vision Statements, Portfolio Charge and Strategic Goals. Officer: Vice President for Spirituality (to be established) Lead Professional: Member of Clergy to be determined Committee: Spirituality (currently called: Shabbat, Holidays & Spirituality) Programs Covered Services Life Cycle (bris, baby naming, b nai mitzvah service, wedding, funeral) Holidays Honors Torah Reading Synaplex Layl Tikun Ritual Music Meditation Sacred Chanting Choir Duchaning Bayit Skills (blessings at home) Tiny Treasures Purim Extravaganza (7)

BETH EL ACTS OF KINDNESS PORTFOLIO ג מ יל ת ח ס ד - HESED GEMILAT Portfolio Charge: Ensure that acts of loving kindness are provided to Beth El members in need of comfort/care and to the outside world. Strategic Goals: Plan resources (staff, volunteer, finance, program) for increased member needs for healing/comfort & pastoral care Actively reach out to members in need (young and old) Increase member engagement in Yad V lev & Tikun Olam opportunities Accountability: Committee and leadership will evaluate & prioritize programming, review portfolio budget and make recommendations to the board, guided by Beth El s Mission and Vision Statements, Portfolio Charge and Strategic Goals. Officer: Lead Professional: Committee: Vice President for Gemilat Hesid/Acts of Kindness (to be established) Member of Clergy to be determined & Congregational Nurse Gemilat Hesid (to be established) Subcommittees: Yad b Lev Caring for members Tikun Olam Caring for outside world (to be established) Programs Covered Yad V lev Visiting the Sick Cards Nursing Home Visits Comforting the Mourner/Shiva Shul Chauffeurs Tikkun Olam Feeding the Hungry Loaves & Fishes Ronald McDonald House Affordable Housing Jewish Coalition for Literacy Tzedakah Centerpieces Political Action Blood and Bone Marrow Drives Delivering Holiday Baskets/Nosh Boxes Hospital Visits Yahrzeit Holiday Serving Mazon STEP Clothing Drive Mitzvah Crib JCA/Social Action (8)

BETH EL VOLUNTEERISM PORTFOLIO ה ת נ ד בוּת - HITNADVOOT Portfolio Charge: Maximize volunteerism and develop leadership across all portfolios at Beth El. Charge includes: Identify & publicize volunteer opportunities, then identify, place, train, recognize and thank volunteers. Strategic Goals: Cultivate volunteerism as a way of life at Beth El Create an infrastructure that includes communication, placement, training, recognition and thanks Accountability: Committee and leadership will evaluate & prioritize programming, review portfolio budget and make recommendations to the board, guided by Beth El s Mission and Vision Statements, Portfolio Charge and Strategic Goals. Officers: Lead Professional: Committee: Vice President for Volunteerism Executive Director Volunteer Engagement and Leadership Development (to be established) Subcommittee: Nominating committee Programs Covered Everywhere volunteers are engaged e.g.: Board (Nominating Committee) USY Yad V Lev Tikun Olam Etc (9)

BETH EL ADMINISTRATION PORTFOLIO מ נ ה ל ה - MINHALAH Portfolio Charge: Ensure the excellence of customer service and Beth El s finances, communications and physical plant. Strategic Goals: Maintain balanced budget Improve office operations and customer service Enhance two-way ongoing communication between congregation and leadership Accountability: Committee and leadership will evaluate & prioritize programming, review portfolio budget and overall synagogue budget and make recommendations to the board, guided by Beth El s Mission and Vision Statements, Portfolio Charge and Strategic Goals. Officers: Executive Vice President/President Elect & Treasurer Lead Professional: Executive Director Committee: Administration (to be established) Subcommittees: Operations: (Executive Vice President) Office Operations (to be established) Communications Building & Grounds Catering Human Resources (professionals) Cemetery Budget: (Treasurer) Budget Dues Fundraising Investment Programs Covered Dues Billing Fundraising/Speaker s Series Maintenance Office Communications/Internet Legal United Synagogue Shofar Investment Cemetery Building/Grounds/Gardening Decorating Catering Development/Endowment Accessibility Internet Hakol (10)

BOARD OF DIRECTORS מוֹע צ ת ה מ נ ה ל ים - HAMNAHALEEM MOETZET PRESIDENT/OFFICERS Ensure that the following are properly in place for each portfolio Professional Leadership & Lay Leadership Customer Service Communication Budget Evaluation (Charge of VP for Strategic Planning) Physical Space EXECUTIVE BOARD & BOARD OF DIRECTORS Ensure that all portfolios follow and accomplish Beth El Mission Beth El Vision Portfolio Charge Strategic Goals Fiscally Responsible Practices (11)

Strategic Map with all Strategic Goals listed Board of Directors Administration Budget Communication Customer Service Physical Space Maintain balanced budget Improve office operations and customer service Enhance two-way ongoing communication between congregation and leadership Cultivate volunteerism as a way of life at Beth El Create an infrastructure that includes, communication, placement, training, recognition and thanks Volunteerism Lay Leadership Community Education Spirituality Kindness Identify and develop programs that are responsive to the social needs and desires of all member age groups Strengthen USY. Cultivate an atmosphere of warmth, friendliness and inclusion Family Education Explore family-oriented learning initiatives across the generations from Aleph School through parents and grandparents Youth Education Evaluate all curricular areas (Aleph School, TaRBuT, Bar/Bat Mitzvah training, Religious School) for relevance, continuity and effectiveness Investigate feasibility of infant care Provide appropriate spaces for effective teaching and learning for our youth Adult Education Utilize technology and print publications to expand and enhance learning opportunities Ensure that all study opportunities are open and welcoming Coordinate adult learning opportunities with other community resources and facilitate quality and success Enhance and explore new and innovative spiritual offerings that provide options across all ages while preserving tradition Build community & meet individual needs through all spiritual offerings Plan resources (staff, volunteer, finance, program) for increased member needs for healing/comfort & pastoral care Actively reach out to members in need (young and old) Increase member engagement in Yad V lev and Tikun Olam volunteer opportunities Note: Administration and volunteerism apply to all portfolios. (12)