Sustainable Water Management through Common Responsibility enhancement in Mediterranean River Basins. SWOT Analysis



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Project co financed by European Regional Development Fund Project cofinancé par le Fonds européen de développement régional 1G-MED08-515 Sustainable Water Management through Common Responsibility enhancement in Mediterranean River Basins SWOT Analysis Hydrological Region 8 of the River Basin of Cyprus May 2011

TABLE OF CONTENTS 1. INTRODUCTION... 3 1.1. Scope of work... 3 2. SWOT ANALYSIS METHODOLOGY... 4 2.1. Conducting the SWOT analysis for the PILOT RIVER BASIN... 4 2.2. Developing Strategy with the help of a SWOT Analysis... 5 3. SUMMARY OF WATER MANAGEMENT INDICATORS IN HR8... 6 4. SWOT MATRIX... 12 5. CONCLUSIONS... 17 5.1 Growth-accelerating policies... 17 5.2 Structural policies... 17 5.3 Stabilization policies... 18 5.4 Preventive policies... 18 2

1. INTRODUCTION 1.1 Scope of work The present report was drafted in the framework of the 1G-MED08-515 WATERinCORE project for the Sustainable Water Management through Common Responsibility enhancement in Mediterranean River Basins. The WATERinCORE project is implemented under the transnational programme of European territorial cooperation MED (http://www.programmemed.eu), Priority Axe 2: protection and promotion of a sustainable territorial development, Objective 2.1: Protection and enhancement of natural resources and cultural heritage. The project aims at the design, application and dissemination of a methodological frame for the integration of Local Agenda 21 principles in Water Resources Management in Mediterranean River Basins. Considering these and additionally the specific characteristics of the regions a public participation process will be designed and implemented at selected pilot river basins/sub basins in each region in order to motivate and actively involve the local key actors/stakeholders in the development and application of local actions in water management. Within the framework of the 3rd component of the project Water Management in the participants regions-pilot River basin a list of Water Management indicators was formed (phase 3.3). Based on a specific SWOT methodology, the data provided by the compiled list of indicators for the basin (deliverable of phase 3.4), an overall brainstorming about the situation of water management issues for the basin, the strong and weak points presented in the chapters of water management analysis (phase 3.1) and the European and national legal framework, established a SWOT Matrix, in order to identify the Strengths, Weakness, Opportunities and Threats in the study area (phase 3.4). The evaluation of the data for the indicators, the implementation of a SWOT analysis per pilot basin and the conclusions derived from the SWOT matrix will finally develop a Strategic Water Management Plan for each pilot basin of the participant regions (phase 3.4). In the context of the implementation of the Project 1G-MED08-515/WATERinCORE, the WDD: evaluate the Water Management Indicators of Hydrologic Region 8 (HR8) of Cyprus River Basin District, conduct a SWOT Analysis, set out conclusions that can be used to develop a Strategy in HR8, Develop a Water Management Strategy in HR8, which can be used as a basis for consultation with the stakeholders. 3

1. SWOT ANALYSIS METHODOLOGY 2.1. Conducting the SWOT analysis for the PILOT RIVER BASIN The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses can be regarded as internal factors whereas opportunities and threats stand for external factors. The SWOT analysis gives the possibility to develop a strategy which can help to tackle the weaknesses and threats. The SWOT Matrix Internal factors External factors Strengths GOOD NOW Maintain, Build, Leverage Opportunities - GOOD FUTURE Prioritise, Optimise, Exploit Weakness BAD NOW Remedy, Stop, eliminate Threats BAD FUTURE Mitigate, Counter EUROPE Basin COUNTRY/ REGION Internal factors inside environment (in the basin) External factors outside environment (factors exists inside the country/region and EUROPE) In our case, the scope of the SWOT Analysis is the development of a Water Management Strategy for the pilot river basin. Therefore, 1. The Internal Analysis of strengths and weaknesses focuses on internal factors that give certain advantages and disadvantages of the water management in the basin. Internal factors in a spatial point of view will be identified by the existing information about the river basin utilizing: the data provided by the compiled list of indicators for the basin (deliverable of phase 3.4), e.g. water quality, quantity, % Population served by Waste Water Treatment Plant (WWTP) cost recovery etc. an overall brainstorming about the situation of water management issues for the basin (e.g. water pricing, administration, education and awareness, infrastructures etc) 2. The External Analysis examines opportunities and threats that exist in the outside environment. Both opportunities and threats exist independently of the 4

basin. The way to differentiate between a strength/weakness and an opportunity / threat is to ask: Would this issue exist if the river did not exist? If the answer is yes, it should be considered external to the basin. In our case as outside environment has to be considered the country/region and EUROPE. External factors could be identified utilizing: The water management analysis (deliverable phase 3.1) for example strong and weak points presented in the chapters of the different sectors could be opportunities and threats respectively if they considered as external factors for the pilot basin. The European and national legal framework (directives, regulations and Laws), co-financing tools (European and national programmes), national strategic frameworks, developmental plans, water management plans etc. could be also considered as opportunities for the SWOT Analysis. 2.2. Developing Strategy with the Help of a SWOT Analysis The SWOT analysis can be used to develop the Water Management Strategy for the basin. The basic idea is to combine strengths and weaknesses on one side and on the other side opportunities and threats. Combining Strengths with Opportunities produce elements of the strategy that could be implement/applied in the short term. On the other hand combining Opportunities with Weakness produce elements of the strategy that could be implement/applied in the medium term. In the same way, we can combine threats with strengths and weakness to produce more elements of the strategy. Strengths: Weakness: Opportunities: Growth-accelerating policies Strategy elements for the short term Structural policies Strategy elements for the medium term Threats: Stabilization policies Preventive policies Strategy elements for the medium term Strategy elements for the long term Thus, a strategy could be developed for the water management in the pilot basin. A point that has to be considered is that a strategy based on strength and on opportunities can be realized quickly. On the other hand, a strategy which tries to counter weaknesses and threats takes more time to work out. Yet, this can also be considered a chance to combine the strategies because the strategies tend to be mutually supportive. 5

3. SUMMARY OF WATER MANAGMENT INDICATORS in HR8 In the following Table the list of the Water Management indicators in HR8 is presented. Indicator Sustainability Dimension Status 1. Land use Agricultural land is the most extensive land use, accounting for 44% of the size of the HR8, followed by rangeland which accounts for 36%. The Local Plan applicable to the city of Larnaca provides measures to protect the streams and rivers flowing though the residential web. Also, provides specific protection measures for Larnaca salt lakes. 2. Population Density Social Number of population within HR8 is 145.00 pop/km 2. Apart from Larnaca and Aradippou central areas, HR8 is not congested and human requirements can be satisfied to certain extend. However, Larnaca city needs large quantities of water and energy which cannot be provided by the adjacent nature and needs to expand its water infrastructure which in turn has an environmental impact. 3. Plant communities zones flora species, which however are adversely affected by climate Rich change. 4. Elevation is 240.99 m. The lowest elevation is -5.45 m at the bottom of the Larnaca salt lakes and the highest is 1380 m at the Troodos hilltops. The mean elevation More than 70 % of the area within the HR8 is lying in an elevation of between 0 and 300 m. HR 8 is predominantly on low lands. 5. Slope 85% of the HR8 is predominantly flat and less than 5% has steep hills. 6

6. Total Water Balance - Developmental Since the demand is always greater than the supply and cannot be satisfied from surface water, there is no significant storage in the dams. Estimations of water balance at the basin for the period 2000 to 2008 revealed a dramatic groundwater deficit of 3.3 million m 3 /year, which was caused by continued overexploitation of the underground aquifer systems. 7. Water table variation rate is up to 1m water level drop per year due to continued There overpumping in the region. 8. Mean annual precipitation is no significant change in the There rainfall in the area. 9. Runoff coefficient The Runoff Coefficient was estimated to be 30%. But due to urbanization of the area which results to reduction of the cultivated land and increase of the paved area the runoff coefficient is expected to increase slightly but not to a dangerous level. 10. Total Annual Water Consumption - Developmental Domestic Water Consumption presents an annual increase of 2-3%. In Larnaca, the domestic demand is served by the desalination plants and Tersefanou Water Treatment Plant which guarantee undisturbed water supply. However in the rest of the area domestic demand is served from boreholes, which means is depended upon weather conditions. Industrial and Livestock demand is served from Kourris, Kiti, Kalavasos and Lefakara Dams and Irrigation, are depended upon the weather conditions. 11. Water Exploitation Index % (mean annual total abstraction of fresh water divided by the long-term average freshwater resources) - Developmental The warning threshold for the water exploitation index which distinguishes a non-stressed from a stressed region is around 20-40%. According to the estimates (long term for the period 2000 to 2008) WEI exceeds by far the threshold to be characterized as stressed. 7

12. Water Discharge majority of the floods in the The area are expected to be flash floods. 13. Sediment discharge discharges though are not monitored, are very small and do Sediment not pose any major threat for floods. present the 61% of the Larnaca Municipality and some of the At surrounding communities are served by the Larnaca WWTP. 14. Produced Urban Wastewaters 39% of Larnaca Municipality and as well as 100% of the Rural Areas within the HR8 are not connected yet to any WWTP. The estimated people equivalent is 214,139 (PE), which produces a waste of 180 lt/person/day, resulting to a production of 0.45 m 3 /sec wastewater. 15. Produced Industrial Wastewaters Apart from the cooling water produced by 2 installations that is disposed to the sea without prior treatment according though to specific quality terms, the amount of wastewater produced in HR8 is negligible. 16. Population Served by W.W.T.P., Social, Developmental 22% of the HR8 population is Only served by WWTP 17. Industries with Treated Wastewater Most of installations in HR8 apply some kind of wastewater treatment according to their waste disposal permits. However, there are still a small number of non licensed installations. 18. Reused Wastewater Treated Waste water is 89% reused in HR8, except when there is surplus in rainwater, even though for Cyprus this a rare event. 8

The percentage of population served by water supply network is 100%. 19. Population served by water supply network - Social-Developmental Approximately 20% of the Communities of Larnaca District has no central flowmeters. The lack of flowmeters results in uncontrolled / non detectable water leaks. Moreover the implementation of awareness policies on water consumption reduction cannot be effective. 20. Irrigation Area served by irrigation network - Developmental 39% of the irrigated areas are Only served by irrigation networks. As with the River WBs, with respect to length, 0% is High, 22% Good, 59% Moderate, 8% Poor, 0% Bad, whereas 11% are Unclassified. 21. Ecological status of surface waters - Developmental The target for 2015 is to increase Good to 33%, reduce Moderate to 56%, and eliminate Poor to 0%. More specifically, measures have been designed in order to improve ecological status of CY_8-4-11_R3, CY_8-5-1_R1 and CY_8-9-1_R3 from Moderate to Good and also for CY_8-4-5_R3-HM and CY_8-7-2_R3- HM from Poor to Moderate, in 2015. As with the Lake WBs, with respect to area, 43% are Good, and 67 % Moderate. The target for 2015 is to have all but CY_8-3-2_12_L2 to Good Ecological Status. regard to Coastal WBs 100% With are Good. 22. Chemical Status of surface waters - Developmental River WBs with respect to length: Good 85%, Less than good 4%, Unclassified 11% The main problem of water quality of WB CY_8-9-2_R3 is associated with Cd and Pb due to agricultural and mining activity respectively. Lake WBs with respect to area: Good 86%, Less than good 14% The main problem of Lefkara WB CY_8-7-2_32_L4-HM is associated with Ni and Pb. 9

with respect to length: Good Coastal 100% 23. Quantity of ground waters 5%, Poor 95% - Developmental Quantitative status in all WBs within Good HR8, but Aradippou, is poor. Good 71%, Poor 29% 24. Chemical Status of ground waters - Developmental The main problems of water quality of Kiti - Perivolia and Softades & Vasilikos WBs are over-abstraction for irrigation purposes (NH 4 ) and high salinity due to sea intrusion (Cl). Good 100% 25. Bathing Water Quality The results from the monitoring of the water quality in all bathing areas indicate 100% compliance with the mandatory values as well as with the more stringent guide values according to the provisions for the transition period of the new Directive 2006/7/EC. The bathing water quality was excellent in the 2010 bathing season in all coastal bathing areas. 26. Water tariffs Social- Developmental- Economical Domestic Water supply: Larnaca municipality 0,42 up to 2,54/m 3 Aradhippou municipality 0,94 up to 2,50/m 3 Communities 0,42up to 2,54/m 3 3 0,16-0,17/m Industry 1,13-1,54/m Irrigation 3 Livestock 0,62/m 3 Recycle water for irrigation use 0,05-0,07m 3. Tariff for recycle water does not reflect the cost of producing the water. The aim is to provide incentives to the farmers to accept and increase the usage of this water. 10

27. Cost Recovery - Social- Developmental- Economical recovery rate for Domestic water services: Cost Larnaca Water Board 96% Municipality of Apadippou & communities 119% water: Irrigation Project of Kiti-Mazotos Irrigation 45% (aim to reach54% until 2015) Elsewhere in HR8 61% recovery for sewerage and secondary treatment of sewage water 227% Cost (construction works costs are paid in advance by the residents) and supply of tertiary treated effluent for reuse in Production irrigation 34% 28. Water Management Authorities, Developmental, Social-Economical Water Development Department has responsibility over the entire River Basin District. The application of the acquis is suspended in those areas of the Republic of Cyprus in which the Government of the Republic of Cyprus does not exercise effective control (HR4, HR5 and parts of HR3,HR6 and HR7) In HR8 29. Water Bodies Naturalness 75% of the River WBs, with respect to length, is natural, 74% of Lake WBs, with respect to area, is natural. 86% of coastal WBs, with respect to area, is natural. 11

4. SWOT MATRIX Strengths (good now in HR8) Relatively low population density. Guaranteed undisturbed domestic water supply. 100% of the population is served by water supply network. Infrastructure for wastewater reuse. 100% of the coastal Water Bodies are in High or Good status according to WFD. Excellent bathing waters. High cost recovery of domestic water supply services. High cost recovery of secondary treated wastewater. A high percentage of the surface water bodies are natural. Ongoing works to upgrade sewerage networks and wastewater treatment plants. Larnaca Salt Lakes are unique spectacles of natural beauty and rare wetlands of exceptional importance. Rich flora species. Existing measures on water saving (public awareness and subsidies). Extensive monitoring network established in the framework of the WFD and other European Directives. Opportunities (good in the future in Cyprus/EU) Cyprus has recently completed the procedures for the completion of the River Basin Management Plan (RBMP) according to the Water Framework Directive (WFD). The implementation of the RBMP will cover a number of Directives (91/271/EEC, 92/43/EEC etc). The RBMP will sustainably allocate water resources to water users and will contribute to the achievement of the environmental objectives set by the WFD. The enforcement of the new Law on Integrated Water Management (LAW 79(I)/2010) provides for registration of all boreholes, abstractions control through the enforcement of installation of a meter on every single borehole and also heavy fines in cases where licensed quantities are exceeded. The enforcement of the Law along with the water pricing policy on agriculture is expected to alleviate the diminishing of the aquifers. The Law on the Assessment, Management and Treatment of Flood Risk (LAW70(I)/2010). The Revised National Strategy for Sustainable Development that aims to the environmental protection and improvement of quality of life, social 12

equity and cohesion, economic prosperity and the assumption of international responsibilities. The Operational Programme for Fisheries 2007 2013. The National Action Plan to Combat Desertification. The Soil Thematic Strategy (COM(2006) 231) and the forthcoming Soil Framework Directive. The Common Agricultural Policy (CAP) and the Rural Development Programme (RDP) 2007-2013. The CAP is implemented at national level through rural development programmes. These national programmes allow Member States to shape policy in a way that can have ambiguous results on water quality and scarcity. The 2 nd General Strategic Goal 2 of the RDP is the improvement of the environment and the strengthening of the biodiversity. Issues taken into account include the quantitative and qualitative improvement of water resources and the reduction of the impact of climate change. Weakness (bad now in HR8) There is a dramatic groundwater deficit of 3.3 million m 3 /year at the basin, caused by overexploitation of the aquifer. There is up to 1 m water level drop per year due to continuous overpumping in Threats (bad in the future in Cyprus/EU) Significant adverse effects of the climate change on the quality and quantity of the water resources (reduced flows in dams, prolonged drought periods). 13

the region. Seawater intrusion in the coastal aquifers. Large number of non licensed/registered boreholes. Due to incomplete register of boreholes there is a significant gap in the knowledge of the actual water consumption. Existence of saline soils in the area around the Larnaca salt lakes and in west coast of Larnaca (Livadia and Voroklini). Larnaca WWTP effluent has high salinity levels resulting in reduced reuse application range in the field of irrigation (not appropriate for sensitive crops, possible impacts on soil chemical composition after long term use, irrigation network deterioration). Possible deterioration of currently fertile soils due to intensive irrigation with groundwater from Maroni, Aradippou gypsum aquifers that have a high natural content of SO 4. Strong seasonality in the annual rainfall can lead to incomplete supply of the irrigation, industrial and livestock demand. Water Exploitation Index indicates high stress (Overexploitation of groundwater resources). A significant percentage of river and lake water bodies is not at good ecological status/potential. There is still a shortage of knowledge on the reference conditions of natural lakes. Low cost recovery of tertiary treated wastewater. Continuous increase of domestic water demand, under conditions of strong variability of rainfall, depletion of groundwater resources and periodic incidents of drought lasting more than a year. Domestic water consumption, has more than doubled, due to tourism, changes in the habits of households etc. Acceleration of the desertification. Cuts in investments on infrastructure and water resources related works due to austerity. Failure of implementing the Programme of Measures of the River Basin Management Plan. Implementation of the Programme of Measures of the River Basin Management Plan does not have the anticipated effects on the status of water bodies. Inability of the relevant authority to apply the LAW79(I)/2010 and especially the provisions for unregistered boreholes. Reduction of direct payments due to Common Agricultural Policy (CAP) reform and failure to adapt and exploit CAP and Rural Development Programme opportunities. 14

Low cost recovery for agriculture. Only 22% of the HR8 population is currently served by WWTP. Lack of central flowmeters in some communities. There is still a small number of installations without waste disposal permits. Lack of uniform water pricing policy within the basin. Concentration of conflicting land uses and infrastructure of national importance in the area of Larnaca, in conjunction with increasing urbanization and population growth. Only 39% of the irrigated land is served by irrigation networks. Small size and fragmentation of the rural lot that have adverse effects on productivity and competitiveness of the agricultural products and efficient water use (It is estimated that the land consolidation leads in an increase of the irrigation efficiency by 10-15%). A significant percentage of HR8 area is characterised as ly Critical regarding Desertification. (These are areas already deteriorated due to misuse in the past that present risks to the surrounding areas (such as highly eroded areas), they are subject to high surface runoff and sediment loss and can cause significant downstream flooding and silting of dams). Increased concentration of IPPC pig 15

rearing units in Voroklini area. Delays regarding the implementation of 92/43/EEC Directive and the development /implementation of the foreseen. Management Plans for Natura 2000 areas and especially those that are water dependant (e.g. Larnaka Salt Lakes, Voroklini, Pentaschoinos River). 16

5. CONCLUSIONS The combination of the SWOT matrix elements, according to the methodology described in Chapter 2, formulates short-term and long-term strategy elements that can be applied in HR8. 5.1 Growth-accelerating policies They are formulated by combing the Strengths and the Opportunities and can be applied in the short term. In HR8 growth accelerating policies can include: Completion of the scheduled wastewater collection network expansion and the WWTP upgrading. Promote existing water saving measures Provide adequate information to the public about management measures. 5.2 Structural policies They are formulated by combing the Weakness and the Opportunities and can be applied in the medium term. They are considered as a mechanism to overcome weaknesses by taking advantage of opportunities. In HR8 structural policies can include: Increase public awareness on the advantages of the borehole register on overall water management and quality of water resources. Construction of common WWTP s in small communities Formation of flood maps and plans based on provision of the Flood Directive Installation of central flowmeters to all Communities domestic water supply network Reduce losses in water supply distribution system, especially in small communities Register of all installations that impose a threat of pollution to water and soil and continuing of the licensing of these installations Installation of flowmeters to private boreholes Control and authorization of boreholes Promote land consolidation works 17

Use of technology for the collection and monitoring of water resources data, especially in the field of the collection and processing of agro-meteorological data in order to identify the crop irrigation demands depending on the irrigation system applied. Completion and implementation of the Management Plans of the Natura 2000 areas Implementation of the National Action Plan to Combat Desertification measures in order to mitigate the desertification impacts on the affected areas. 5.3 Stabilization policies They are formulated by combing the Strengths and the Threats and can be applied in the medium term. They are considered as a mechanism to overcome threats by taking advantage of strengths. In HR8 stabilization policies can include: Enhancement of water balance with treated waste water (aquifer recharge/irrigation) Establishment of a central mechanism for the collection and use of revenues from the recovering of environmental and resource cost. These revenues will be used to implement projects whose purpose is consistent with the objectives of the WFD and thus overcome possible cuts in government investments on infrastructure and water resources related works due to austerity. 5.4 Preventive policies They are formulated by combing the Weakness and the Threats and can be applied in the long-term. In HR8 growth preventing policies can include: Application of the Water Policy (as integrated in the RBMP) and the provision of LAW79(I)/2010 regarding the licensing of boreholes to reverse the trends of groundwater overpumping and poor quality and quantity of groundwater. Improve the quality of treated wastewater in HR8 by applying advanced treatment methods and/or by preventing seawater entering the wastewater collection system in order to reduce the salinity levels of the wastewater and overcome possible adverse effects of reuse in agriculture. Increase of the reuse of urban and industrial treated wastewater. Implementation of water saving measures for all sectors. 18

Application of the Water Policy and Drought Management Plan (as integrated in the RBMP) to increase the degree of meeting the needs of irrigation, industrial and livestock demand. Application of the Programme of Measures of the RBMP to improve the ecological status/potential of surface water bodies. Implementation of the Directive 91/271/EEC (basic measure of the RBMP) and the relevant supplementary measures of the RBMP in order to increase the percentage of the population served by WWTP. Increase water cost recovery for specific sectors. Development and implementation of measures for integrated management of the impacts of climate change. Increase public awareness and participation in water management and protection 19

6. STRATEGIC WATER MANAGEMENT PLAN From the previous analysis presented in section 4, a strategic water management plan is derived, out of which a set of measures could be formulated to compensate for the pressures exerted on water bodies and the environment in HR8 and which will be used as a basis for an active involvement of the stakeholders in this region during Component 5 of the project. This Plan is composed of the following five main strategies: 6.1 Demand Management Demand management is considered to be a critical factor towards the rational development and exploitation of the scarce water resources in Cyprus and especially in HR8, which is already experiencing a notable reduction in rainfall in recent years. This is exacerbated by the deterioration of the coastal aquifers both in quantitative and qualitative terms. Thus, a control of the quantities for both surface and groundwater, supplied to the various uses, such as domestic, agriculture and industry, is of paramount importance. Demand management includes among others, control of abstractions along with control and authorization of the many illegal boreholes, reduction of water losses in both mains and irrigation networks to a certain degree, reduction in crop water requirements in association with a restructure of the agricultural sector and increase of cost recovery in agricultural sector, to name a few. 6.2 Efficient and Effective Use of Water An important issue in HR8 is both efficient and effective use of all uses of water, which materializes through the application of both water policy and the new Law79(I)/2010 regarding the licensing of boreholes to reverse the trends of groundwater depletion in HR8. As regards the water policy, the increase in water price, from the revenues arising from the recovering of environmental and resource costs, is considered to be a fundamental strategy towards the efficient use of water for all uses, agricultural sector inclusive. Another major factor that needs to be tackled is desertification impacts on the southern area of HR8 which is more prone to this phenomenon. Also, the integrated management of the effects of climate change in the whole area needs to be addressed. The National Action Plan to combat desertification measures, which has been finalised in 2010, should be implemented. 6.3 Protection of Water Resources and Environment from Pollution and Contamination The protection of the scarce water resources and the environment in HR8 from both pollution and contamination is a major objective of the Water Framework Directive. Within this regard, the River Basin Management Plan (RBMP) and the associated Programme of Measures (PoM). This PoM includes measures, such as, the completion of WWTPs and the improvement of the quality and management of the tertiary treated wastewater, the management of floods, the Natura 2000 area 20

management plans, the improvement of the status /potential of surface water bodies and the ecological flow downstream of the major dams. 6.4 Drought Management The whole of the island and especially HR8 is suffering from repetitive and prolonged droughts. The Drought Management Plan is an integral component of the RBMP of Cyprus and incorporates measures for an integrated management of both conservative and non-conservative sources of water in order not only to alleviate the impacts of the droughts but also to take proactive measures and minimise the effects. Enhancement of the water balance through maximizing the reuse of high quality treated effluent in agriculture is one of these. 6.5 Intensification of Water Awareness The increase of public awareness on water issues and the building of a water consciousness culture is in the core of the application of LA21 principles and the effective implementation of the PoM. The provision of adequate information to the public and the stakeholders is a critical factor for an effective participation in water management, and is essential also for the success of any water saving campaign. 21