5 new Referral Partners in 90 Days Meet: Day1-30; set an appointment per day = 20 appointments Connect: Day 30-60; connect and cement relationships two more times Refer: Day 60-90; ask for and receive referrals 25% become partners after third appointment so minimum of 5 referral partners in 90 days Page 1 of 29
Table of Contents Introduction... 3 Agent Prospect Manager / Daily Points... 4 Getting Prepared for Agent Meetings... 6 Meet (prospecting for first time Agent appointments)... 8 elookyloo Claim - One Click brand new listings... 9 elookyloo Search Using existing listings to target Agents... 10 RE Classifieds Using Craigslist, Backpage..etc.... 12 Open Houses Target Agents and visit at Open Houses... 13 Print Ads Using print ads with listings to find Realtors... 14 Broker Previews / Agent Marketing Meetings Becoming an Affiliate... 15 Cold Calling Targeting Agents one by one... 15 Connect (how to build trust weekly)... 20 Property Websites... 21 MLS Compliant Virtual Tour Links... 21 Social Media Hero... 22 The Perfect Listing Presentation... 22 PURL (Agent Personal Website)... 23 Text Codes Edit and QR Codes... 24 Panoramic Tours and Stitching... 25 Broadcast My Move... 25 YouTube Auto Poster... 26 Plogging and SEO... 26 Text for Rate... 26 Perfect Open House... 27 Hits Reporting and Feedback... 27 Plogging and SEO... 27 Refer (time to ask for business)... 29 Page 2 of 29
Welcome to the next 90 days that will change the way that you prospect forever! It all starts with the first 20 Appointments. In these first 30 days you only need to meet with 20 Agents. Our goal is to help you build momentum that will build on itself to give you as many referral partners as you wish, but, a minimum of 5. Imagine what having five extra referral partners in would do for your life? Five more deals a month every month is not only a pay raise, it represents more consistency from the roller coaster ride that makes this business so difficult. Meet 0-30 Days: This is the hardest part of the process as you are creating relationships from scratch. This is where most people give up, but, you understand that with only 30 days of hard work, your business will be transformed forever. For the next 30 days you will be in Meet mode and you will need to do these things: 1. Use our Task Manager to keep track of your daily prospecting Activity 2. Meet with one NEW Agent per day for 30 days (20 Agents total) We suggest that you call on at least 10 Agents per day to get you an appointment per day. 10 Agent calls = 1 Appointment 1 Appointment per day = 20 Days Connect 30-60 Days: For the following month after your first 20 appointments, you will be re-meeting with your Agents both in person and over the phone to Connect and build a true partnership. You will want to meet with your Agents in person a minimum of 3 times in your first sixty days. Remember that what you are ultimately trying to do is make business partners and friends that you can grow your businesses together with. 1. Use our Task Manager to re-connect with your Agents as much as possible 2. Use our Topic per Week as material to connect with your Agents about. 3. Meet with your Agents in person a minimum of 3 times in the first 60 days of your relationship Refer 60-90 Days: In this period you should already be experiencing referrals from some of your Agents and are well on your way with others. Also, you should know what Agents just aren t a fit. This paring down should mean that you are in line to have five new referral partners, minimum. 20 Agents that you have met and connected with 1 out of 4 that you have a connection with = 5 New Referral Partners. You are ready to get started so let s talk about one of the most important tools you will use to keep track of your progress day to day...the Task Manager. Page 3 of 29
The Task Manager - Points each day for Prospecting The big question is how do you keep track of all of those appointments and Agents? We ve made it easy with our epropertysites.com Agent Tracker points system. With our system, you can keep track of your first 20 appointments and your subsequent two appointments thereafter that will result in more Referral Partners (3 Appointments = 1 referral Partner.) 10 Points per day from Agent prospecting(200 points per month Average) Points System Challenge: You must get a minimum of 10 points per day to stay on task. We have found that you need at least 3 one on one appointments with an Agent. You can achieve your daily quota by meeting with an Agent ONE on ONE each day. One on one meetings equal referrals (never forget this and you will have many referral partners). TheTask Manager is a centralized location for accountability with your real estate agents. The Task Manager is a location to place all notes, schedule tasks, and view your progress with real estate agents. Step 1. Edit your Agents to Step 2. enter Tasks Enter tasks that will show up on your Calendar from the home screen Page 4 of 29
Step 3. Use your Calendar Daily to follow up with Agents hint: It is important that you keep up each day so you don t get behind each task is worth points with your goal being 10 points per day minimum. Prospecting is like growing crops plant seeds, water, harvest (meet/connect/refer) Page 5 of 29
Where to find real estate agents in the area? This is the stage to meet Agents and start to develop friendships that can blossom into referral partnerships. If we think of the process as kind of like dating, then the first date is what meet is. So, how do you find Agents to take on a first date? We help provide you with some and have a variety of suggestions and scripts below. Remember, you want to get 20 Appointments per day for the first 30 days. We have put together the most common ways to use our tools to meet your Agents, but, first you must know what to talk about. Results in advance: So what do you talk about the first time with an Agent? We advise you to show the Agent their own property as a online Property Website and WOW them. The three most common methods include: 1. Showing them the URL 2. emailing them the Just Listed ecard 3. Texting them their Text Message Information with Mobile Phone Website Property URL: When you first make contact with an Agent, have them type in the URL of their Property Website that you have setup. This will make it easier to set an appointment with your Agent in person to show them the power of your marketing. Page 6 of 29
email Just Listed ecard: With their permission, it is a good idea to send them our Just Listed ecard from the Tools section of each listing. This includes all the information on their listing in stunning HTML as well as links to the Property Website. (Hint: you can find this in the Tools Section<eMail Website for each property.) Send Text Code: Often when you first call on Agents they are in their car. When this happens we recommend sending them their mobile website and text code directly. You can wow them while they driving in their car. (Hint: you can find this in the Tools Section<eMail Website for each property.) Page 7 of 29
There are a variety of ways to have the first conversation to set a Meet appointment. We have created techniques for the most common methods and include directions and scripts below on how to accomplish the meeting stage of your relationship. First time Meet techniques: (details and scripts below) 1. New elookyloo Listings Brand new Listings in elookyloo.com 2. Existing Listings on elookyloo - Target other listings/agents in elookyloo.com 3. RE Classifieds - Find Agents Ads on Classified Websites like Craigslist or Backpage 4. Open Houses - Visit/Target Agents at Open Houses 5. Print Ads - Use any kind of Real Estate Magazine or Newspaper print ad 6. Broker Previews / Agent Marketing Meetings Become an Affiliate and show up every week to make friends of Agents and attend their Broker Previews. 7. Cold Calling Find an Agent you would like to go after and target them. What is elookyloo.com? elookyloo is our National Search Website. It essentially it is a syndication of homes for sale by real estate agents in America. We offer two ways to prospect for Agents with this site. The first is to supply new listings daily that you can accept and create accounts for and the other is to target specific listings. The second way is to use listings that are NOT already in epropertysites to try and target those Agents specifically. Page 8 of 29
Meet #1. - New elookyloo Listings Daily: Go to elookyloo.com and follow these instructions to create new Agent prospects daily. 1. Register by adding yourself as an account in elookyloo.com 2. Choose that you I am a Real Estate Professional 3. Check the box that says I have an epropertysites account 4. Put in your login and password for your epropertysites Account 5. Verify your elookyloo.com account email. 6. Go to elookyloo.com and click on My Account in the top right. 7. On the left click on New Listings 8. Filter those listings by your City and State (note: If you are experiencing only a few listings come up, put in a larger City near you) 9. When you see a listing that looks interesting Claim it (note: you can only claim one listing per hour so be careful to only claim listings that are in an area you work). 10. Once you claim a listing. 11. Click Create an Account and that will create that Agent as an Agent under your Account and add the property automatically. 12. Call the Agent. 13. Important: If you don t reach them, put a callback into your task manager for the next day. Page 9 of 29
Script #1 elookyloo: Hi this is (name) from (company), I saw your new listing on (listing address)and I noticed that there was not a Property Website or Virtual Tour for the property yet. Are you currently using any of these marketing essentials? I provide Property Websites and Virtual Tours to our real estate partners and wanted to show you what I did for your listing on (address). Are you in front of a computer? If Yes Have them go to the Property Website URL If No (they are out or in their car) Send them a text on the property from the Tools<Text Code We have been providing real estate agents the cutting edge tools top producing agents use nationally. What do you think? Would you like to learn more? Let s set a time to meet. Meet # 2.Targeting Existing Specific Listings on elookyloo.com Go to www.elookyloo.comand select the city you want to prospect for real estate agents. Follow the bullet points below to locate and create a website to show the agent prospects. 1. Go to www.elookyloo.com 2. Select the city you want to farm 3. Fill out the fields to select type of properties you want to co-market 4. Homes without the red featured banners are the homes of the real estate agents we want to target. Homes with a Featured banner are homes already in epropertysites.com possibly working with another lender so please DO NOT CALL on these Agents. 5. Select a home of a real estate agent target. 6. Click on the photo to get more information on the home and the contact information of the agent. Page 10 of 29
7. Click Details Tab to get the MLS number 8. Put the MLS number in epropertysites quick add and load property. Do not activate as this is for demonstration purposes only. Script #2 elookyloo: Hi (name). This is and I am calling from about your (NEW) listing at ADDRESS. We work very closely with the real estate community here in (city), especially helping agents with their marketing. We ve partnered with the top real estate marketing firm in the world and part of that relationship we get to pass on to benefit our real estate agent partners. Have you heard of epropertysites? What do you know about it? epropertysites is best known for their single property websites that we create for each of your listings. Included in this website is an online HD virtual tour, photo gallery, area schools. and it actually shows how the schools are ranked nationally which is great for Page 11 of 29
parents, a really cool section that lets the potential buyer find out what s nearby banks, grocery stores, churches, bars, post office everything they could be curious about.. a property map so they can see exactly where the house (condo) is located, something really cool is that it gives the agent text capture remember about 2-4 years ago when call capture was the big thing. Well now it s text capture so when someone texts for more information on your listing, you get notified via email and text message that they just inquired pretty cool. and of course a finance tab..which is where I come in. so a potential buyer can get an idea of what a payment might look like on your listing. Anyway, I really wanted to show you what we can do, so I put a site together for you really quickly this morning don t worry it s not published yet, but I would love for you to take a look at it and tell me what you think. Are you in front of a computer? Answer - YES great, type in www.(website).com and let me show you really quickly how it works. Answer - No I DON T KNOW WHAT TO PUT HERE. ENDING - So I would love to set a time that we can meet together in person and I can show you more about epropertysites and how it can help you grow your business and how I can help you grow your business... Meet #3 - Agents: RE Classifieds Craigslist or BackPage Craigslist or BackPage These are classified websites used by many real estate agents nationally. If the agent is sending their listings to these locations; there is a very good chance the agent understands the basics and importance of marketing. Look for listings that are inferior to our Craigslist and BackPage posters. Show them the superior epropertysites solution for these sites. Go to Craigslist or BackPage Select the city you want to farm for real estate agents Go to Real Estate and fill out the fields to select the type of properties you want to co-market Select a listing with inferior or no marketing you would like to target If provided, take the MLS number to elookyloo.com to get further information on the listing or take the property address to elookyloo.com to get further information and locate MLS number. Put the MLS number in epropertysites quick add and load the property. Remember do not activate this website. It is for demonstration purposes only. Script #1 Craigslist: Hi (Agent s Name). I saw your listing (address) on (Craigslist or BackPage) and I wanted to reach out to you. My name s from (Mortgage company). We work with many of the real estate agents in (city) and I wanted to show you one of the marketing tools we provide to our real estate partners. Let me send you an example of our Craigslist Poster. I can send it to your Craigslist email now. (Agent views) Attempt to meet! Page 12 of 29
Meet #4. - Agents: Open Houses Open houses can be found easily by driving through your local neighborhoods - your farm. Open houses are a great opportunity to meet real estate agents out in the field. Remember, they re out there trying to grow their business! Watch The Perfect Open House webinar to get a great overview on how to reach out to real estate agents during an open house. The Perfect Open House : http://webinars.epropertyvideos.com/2012/02/21/the-perfect-open-house/ Open House Guide: Pdf: http://www.epropertysites.com/pdf/oh_guide.doc Items should be used when present for an open house Website Flipbook Flyers Business card stickers Text code Water bottle labels. Text for PMT Page 13 of 29
Meet #5. - Agents: Print Ads Print ads should be pursued similar to an open house, (watch perfect open house video) find something they do not have in their ad to be the topic of discussion. Create a Website and call the Agent in the Ad to show them how your tools will help them stand out in their ad Items to Discuss: Note print ads: these are items not in their current advertisement Website Text Code QR Codes with special Print Ad referral ID to track ROI Text for PMT (this is the Text for Payment option) Suggestions: Local Newspaper Homes and Land ListingBook Any Local Real Estate Magazine Page 14 of 29
Meet #6. - Agents Broker Previews or Agent Marketing Meetings Broker approved meetings, Caravans, Broker previews, Real Estate office meetings or affiliate meetings Items to Discuss Websites Text codes Virtual Tours Note Broker Preview: The flipshow is great for demonstrating your marketing tools. Presenting these tools on an actual listing of a real estate agent who is present at the meeting is highly recommended! Meet #6. -Agents: Cold Calling Call real estate agents and inform them your company is running a campaign to work with real estate agents locally and this campaign is based around marketing. You would like a real estate agent s professional opinion on the marketing your firm is providing. Initial Presentation to a Real Estate agent When initially presenting, be proficient on the four items below and follow scripts for assistance. Build a Property Website and show off to real estate agents (insert script) Page 15 of 29
Show agent one click Blogging (watch webinar) Show agent one click posting to Social Networks (click link) Meeting success, use Task Manager for follow up appointment. Set up follow up meeting use, 90 Days to Success to guide to continue contact More Cold Call Scripts: Below are Cold-Call Script #1 (Active/Ask for meeting approach) Hi. This is from I noticed you have a new listing on. I noticed you don t have a Virtual Tour for that listing yet so I created FREE one for you, may I show you really quickly? Please let me know when you are ready...go to: (Property Site URL or ask for their email and send them a link real quick) What s the catch? = As I had said, I m calling from ABC Lending and unlike other Lenders that call asking for your business right away, I would like to help your business first so that we may get to know one another. I m confident that you will be so blown away that in time, I ll be the best Lending partner you ve ever had. Did you plan on posting that listing on YouTube and Craigslist? When I created this tour for you as you can see...it also created a Property Website, Unique Text Message Call Capture Code and many other things like one click posters to YouTube, Craiglist, Facebook, and 17 other places. What I d like to do is setup a time to go over these things and also show you how I can get you on the first page of Google, would that be OK? Cold Call Script (More online/passive show eps Account before meeting) Hi. This is from. How are you today? I notice that you have a new listing at. Is that the case? I am not actually interested in purchasing the property, but I am interested in what you are doing to get that property purchased. **Or, I am not actually interested in purchasing the property, but I am interested in helping you get it purchased... Do you have an individual website I could pull up right now for that property? What about a virtual tour, or a text message call capture code? Maybe a one-click poster that is automatically uploaded to Craigslist and YouTube? Unlike other mortgage professionals that ask for your business first, I like to help your business first so can offer Page 16 of 29
this, as well as about 35 other features to you... People these days are so visual, and marketing is so internet-based. Let s go online right now and we can create an account for you right on the spot. I can show you how 5 minutes of your time can save you so much money and give you an entire marketing platform that SELLERS AND BUYERS WILL LOVE! If property already sold, or they have a few offers Do you have any other properties right now that could use a boost in advertising? Even properties in the future? I cannot stress enough how this is going to change your whole way of closing deals... Do you have a moment so that I can just show you a sample of our website.just to see how (much you get, how simple it is, how professional it looks, etc.) If they seem hesitant because they are scared of technology... The best thing is that our product will do it for you automatically, so you do not have to be tech-savvy or even spend the time and energy stressing. Literally all you have to do is upload 5 photos, and you have a professional marketing platform of 40 features to get yourself seen, and get your properties sold. If they have not hung up by now, and then say they need to go, need to think about it, need more time to look at the product another time when not in car, commit them to giving you the green light on emailing them a link and following up another time... May I email you a link to our website so that you can browse around when you have a little more time to see everything that I am talking about? (Confirm email address...some email addresses on the MLS are not what the agent checks!) Thank you for your time. If you don t mind, I d love to check back with you in a few days to hear your feedback on what you saw, and whether it seems like our product will be beneficial for you. In the meantime, if you have any questions, my contact information will be at the bottom of the email...have a great day! ***NOTE: I DEFINITELY DON T STICK JUST TO THIS SCRIPT, AND PLAY MORE OFF OF THE AGENT S RESPONSES. YOU CAN TELL PRETTY QUICKLY WHO IS OPEN-MINDED AND WANTS TO LISTEN TO ALL OPTIONS, OR WHO IS CLOSE- MINDED AND NEEDS YOU TO PLAY TO THEIR EGO. I ALSO TAILOR THE ORDER OF WHAT I SAY DEPENDING ON IF THEY ARE HESITANT TO SPEND MONEY OR UNSURE ABOUT THE TECH ASPECT. Cold Call Script #2 QUICK Script for talking with an Agent to show them the system LO: Hello (Agent Name). This is (Your Name) a local mortgage professional, but more importantly I am part of a national marketing group that is helping agents grow their business by using up to date marketing systems, strategies, social media and technology. I would like to get your opinion on a couple of things to see if you would like to incorporate them into your marketing plan for your business. I will only take 15-20 minutes of your time. What time works better for you 11 or 3 tomorrow? Agent: What is it? LO: It s hard to say in just 1 or 2 sentences but to sum it up it s a system that helps you showcase your listings by providing them with very professional, individual websites. And that description really doesn t do justice to the Page 17 of 29
system. It also has a Craigslist poster and posts to Facebook, Twitter, and Linked In all with a couple of clicks. Then it automatically posts to about 12 different real estate websites automatically every night. In addition, it creates business card stickers, water bottle labels and flyers that the owners can print themselves to fill the box outside. Add to that a FREE virtual tour, unlimited pictures, an extensive mapping system, a We ve Moved campaign and the ability to create personalized sign riders. And of course the one I love the most is the text for information that provides call capture with it. There are just so many things. Let me show you, get your opinion and you can do with the info what you wish but I haven t had anyone kick me out yet! In fact everyone I ve showed this system to has picked up 3-4 strategies from it to help grow their business. Agent: What will you get out of helping me? LO: Well my passion is helping other people be successful, grow their business and have a better lifestyle. If I can help you grow your business, crush the competition and have a better life, I would think that you d want to help me with my business by sending me the referrals you get from using the system. That would be reasonable to expect, don t you agree? Cold Call Script #3 LO: Hello (Agent Name), this is (Your Name) a local mortgage professional and I wanted to take 30 seconds to tell you about a national marketing group that I am part of. We re helping agents grow their business by using up to date marketing systems, strategies, social media and technology. I value the opinion of top agents in the area and would like to get your opinion on a couple of things we are working on to see if you would like to incorporate them into your marketing plan for your business. I will only take 15-20 minutes of your time. What time works better for you 11 or 3 tomorrow? Agent: What is it? LO: It s hard to say in just 1 or 2 sentences but to sum it up it s a system that helps you showcase your listings by providing them with very professional, individual websites. And that description really doesn t do justice to the system. It also has a Craigslist poster and posts to Facebook, Twitter and LinkedIn all with a couple of clicks. Then it automatically posts to about 12 different real estate websites automatically every night. In addition, it creates business card stickers, water bottle labels and flyers that the owners can print themselves to fill the box outside. Add to that a FREE virtual tour, unlimited pictures, an extensive mapping system, a We ve Moved campaign and the ability to personalized sign riders. And of course the one I love the most is the text for information that provides call capture with it. There are just so many things. Let me show you, get your opinion and you can do with the info what you wish but I haven t had anyone kick me out yet! In fact everyone I ve showed this system to has picked up 3-4 strategies from it to help grow their business. Agent: What will you get out of helping me? LO: Well my passion is helping other people be successful, grow their business and have a better lifestyle. If I can help you grow your business, crush the competition and have a better life, I would think that you d want to help Page 18 of 29
me with my business by sending me the referrals you get from using the system. That would be reasonable to expect, don t you agree? Cold Call Script #4 (in response to an Agent s blog or Facebook posting) (Agent Name), This is (Your Name) and I am with (Your Company), a mortgage bank here in (Your City). I loved your post! And by adding the elements of my system to yours, I know you could literally explode your business and income in 90 days. Here s what I can add: A Single Property Website for every listing- includes virtual tours, panoramic pictures, unlimited content upload (documents, etc), the new call capture and much, much more A Personal URL (purl) to showcase all your listings. Help in attracting more of the right clients. Clients that recognize the value of such systems Increase eyes on your listing by hundreds and thousands per week. Realtor.com is only 1 source but it is losing relevance. Do you know the number one real estate search site is now Craigslist? Are you posting regularly? If you are, what are you posting? We ll post your fully interactive single property website every third day. Your single property website posted to many other real estate sites automatically (Trulia, Zillow, elooklyloo, etc.) Social networking is a natural extension of how we help you market. I have several classes that teach you how to do this effectively Web-based marketing pieces to promote you and your system. Effective Texting messaging. Did you know that texting increased by 500% last year and continues to explode and will become a preferred method of communication for many? What do you deliver in the text world? I will help you leverage that as well. (Agent Name), I m not sure if this is for you, but based on your blog/post, I believe I can help you knock it out the park. I d love to speak to you and learn more about what you do because I loved your blog/post. It was music to my ears. And I ve only scratched the surface of marketing potential to help you increase your income as a Realtor. If you re not getting anything else from your lender other than rates and on-time closings, then you re just like every other Realtor who is dealing with a truly professional mortgage lender. It s what you should expect. I say, Get more value a lot more. Page 19 of 29
So now that you have met them, where should you go from here? It is time to CONNECT! Once you have met with your Agents in person, the connect phase begins. While it is not imperative that you meet in person every time to connect, at first you want to see your prospective Agent partner as much face to face as possible. We recommend a minimum of three to six in person meetings in 90 days or one to twice a month with weekly follow up calls. In a perfect world, you can connect with your Agents in person every week (some Loan Officer s achieve this by teaching weekly classes to a select group of their Agents). You do NOT have to do these in order. Please base your classes or connecting with your Agents on what their business needs most. Also, you may be creative and come up with as many things as possible to talk about. There are two types of connecting with Agents: 1. Agent Mentoring: In person mentoring for 15-90 minutes about growing our investing in their business with any of the Mentoring topics below. Agent Mentoring takes more time than a quick tip or trick, because you are meeting together to discuss multiple topics. We have provided details of the Mentoring Topics below on the following pages of this guide. 2. Agent Quick Tips: In person or by phone connecting for 5-15 minutes about a quick topic or feature that gives you a reason to build trust and grow your relationship. Use the topics below or make up your own from any feature in the system on the fly by analyzing what the Agent is missing in their marketing. Every feature in our system should have a corresponding page in our User Guide you may use it and the corresponding video to help with your connect. (hint: You may use the Strength Meter, Tools Section for a Listing, Marketing Tab business Boosters or just your imagination to make a quick call or stop by). Here is our 21 Reasons to call your Agents as well: http://www.epropertysites.com/pdf/21reasons.pdf Possible Connect Topics: Property Website MLS Compliant Virtual Tour Social Media Hero (Posting Tools) The Perfect Listing Presentation (Flip Shows) purl (Agent Personal Website personal URL ) Page 20 of 29
Text Codes edit and customize plus QR codes Strength (Percent) Meter Virtual Tour 180 and 360 Degree Broadcast My Move YouTube Plogging and SEO Text for Rate Perfect Open House Hits Reporting and Feedback Property Website What to show: Help them add a property from the Properties tab. Benefits / Reason: Single Property Websites, are made to showcase one and only one address. Every property has a personality that a property site can spotlight. With all of the search sites available, homes and properties get grouped with other listings enabling them to get lost in the mix. In today's media rich world every property for sale deserves its very own website. Single Property Websites are the best way to showcase a home. Imagine you are trying to buy a property and you discover a gorgeous high definition website with full screen pictures, virtual tours, area information, documents and more. You would probably be quite impressed with the information provided and are much more likely to request more information. Supporting Docs / Instructions / Links: http://www.epropertysites.com/guide/page.htm?pr+1326641493 MLS Compliant Virtual Tour What to show: Show them where to get their MLS compliant tour and how to add to MLS Benefits / Reason: Want a quick and easy way to gain more exposure and close deals as you grow your real estate business? The secret to sales begins where most buyers begin their searching process: online. The majority of potential buyers begin their property search on a MLS. MLS Compliant Virtual Tours are the most powerful way to showcase any property. With all of the media available online, Virtual Home Tours create an interactive experience far more valuable than still images. Virtual Tours add depth and perception to any property, allowing buyers to visualize what it might be like to live there. Get the most from your MLS listing by using MLS compliant links to add an unbranded Virtual Tour link to every listing. Virtual Tours are the single most effective way to gain maximum exposure for all of your properties. With the ability to quickly link your Virtual Tour to any MLS listing, every property can easily become a MLS Compliant Virtual Tour. Supporting Docs / Instructions / Links: Add a MLS compliant Virtual Tour to my MLS: Log on and go to your Properties Tab. Click on the Tools icon next to the property. Click on "Website Links, Sharing & HTML." Scroll down until you see "Stand Alone MLS Compliant Virtual Tour Links". Copy and paste the link that is compliant with your MLS into your MLS. Page 21 of 29
Social Media Hero (Facebook, Linkedin, Twitter, Pinterest, Craigslist) What to show: One click posters on their Property Site, Facebook Page Application, posting to Craigslist Benefits / Reason: With the widespread popularity of social networking, one of the most efficient ways to showcase properties through Social Media is using epropertysites one click posting tool to FaceBook, LinkedIn, Twitter, MySpace or any RSS feed. Marketing through social media has become an increasingly popular real estate agent tool to promote their business as well as target prospective buyers. Since the majority of buyers begin their search online, it is more necessary than ever that real estate professionals have a social marketing campaign. With almost 800 million users on Facebook alone, just imagine how many of them are potential buyers, looking to purchase a new home. Newspapers, magazines, and classified ads are decreasing in exposure as more people are spending time online and on Facebook and other Social Media sites. Craigslist is a centralized network of online communities featuring free online classified advertisements, with sections devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums. The site serves over 20 billion page views per month, putting it in 37th place overall among websites worldwide and 10th place overall among websites in the United States. By installing a Facebook application for real estate listings, agents are able to showcase their active properties directly on their profile, which is viewable by their fans, friends, and family. With the ability to quickly install a Real Estate App, each property can be showcased as part of a social networking campaign. Supporting Docs / Instructions / Links: Use epropertysites one click social media poster: Login to whatever social network you want to post to FIRST. From our Tools Page, go to Website Links, Sharing, and HTML. Click on the social networking site you want to post the property to. Write a comment and post to either your profile or send as a message. Click on Post or Cancel at the bottom of the page. You can also post from the property website. Click on the View eyeballs next to the property>>click SHARE on the property website and choose the social networking site you want to post to. Install epropertysites Facebook App http://apps.facebook.com/epropertysites-com/ How to post to Craigslist: www.epropertysites.com/guide/page.htm?cl+1326658706 Syndication List: http://www.epropertysites.com/feature-sydication-feeds.htm The Perfect Listing Presentation Flipshow What to show: Show them how to edit their flip books, build them from scratch and how we create on for each property Benefits / Reason: This feature helps Real estate agents stand out from their competitors with our remarkable electronic Flipshow for Real Estate Listing Presentations, Buyer Books, and more! Whether your Agents are looking Page 22 of 29
to promote their business online, or they are preparing for an upcoming listing presentation, a flipshow is the perfect presentation tool. It creates dynamic presentations for both marketing and listing appointments. Content such as: images, text description, videos, and external links can be uploaded to create a stunning storybook presentation. These flipshows can even be personalized and uploaded to personal websites. Upon entering their personal website, buyers and sellers can easily flip through the digital pages online to read the Agents story and gain insight into their listing strategies. Once a listing appointment is scheduled, a custom listing presentation FlipShow can be easily created. Supporting Docs / Instructions / Links: Build Flipshow http://www.epropertysites.com/guide/page.htm?mafs+1326643753 Edit Flipshow http://www.epropertysites.com/guide/page.htm?mafsed+1326644022 Add Page Flipshow http://www.epropertysites.com/guide/page.htm?mafsad+1326644236 Edit Page "Flipshow http://www.epropertysites.com/guide/page.htm?mafsep+1326644383 Delete Page Flipshow http://www.epropertysites.com/guide/page.htm?mafsde+1326644489 Purl / Agent Personal Website personal URL What to show: Show how they can edit and customize their purl in the system to create a wonderful personal site that can be in addition to or in place of their current Website. Benefits / Reason: "purls" or personal URLs are the newest generation of real estate agent websites. Feature your listings, a MLS search, a bio page and more! With a personal website template, you decide what you want to showcase. A custom website menu gives you the opportunity to include everything that matters to you and your clients. Here you can showcase your unique talents and what sets you apart as a top producing real estate professional. By promoting your brand with a stunning personal website, you can feel confident that you are presenting yourself in the best light possible. The custom website menu for each website includes multiple pages so that you can market every aspect of your business, including your listings. Buyers and sellers can easily navigate through the pages to learn more about your services and browse your listings. You can even add property widgets to the website to highlight featured listings. Whether you are using the purl as a personal website, a neighborhood farm website, or a lead capture website, the possibilities are endless! Supporting Docs / Instructions / Links: Your purlwww.epropertysites.com/guide/page.htm?pemp+1326645789 Edit Layout purl http:// www.epropertysites.com/guide/page.htm?pempla+1326645859 Edit Menu and Pages purl http://www.epropertysites.com/guide/page.htm?pempme+1326645924 Edit Picture and Logo purl http:// www.epropertysites.com/guide/page.htm?pemppl+1326645983 Edit Advance purl http://www.epropertysites.com/guide/page.htm?pempad+1326646203 Edit File Locker purl http://www.epropertysites.com/guide/page.htm?pempfl+1326646257 Page 23 of 29
Text Codes Edit and Customize plus QR codes What to show: Show them how they can get tons of leads from the text code show them how to customize or edit the code for each listing. Also show them their four QR codes created for each listing. Benefits / Reason: Text Messaging with Call Capture is an innovative way to deliver property information to potential buyers and receive prospective leads 24 hours a day, 7 days a week. Real Estate Text Messaging enables buyers to receive what they need-instant information, while giving agents what they want-more leads. With Text Message Marketing, each property is assigned a text number that can be displayed on a sign rider. Prospective buyers can text for more property information right from their car, and all of the data including ng the mobile website is sent by text right back to their mobile phone in an instant! Most importantly, Text Messaging with Call Capture instantly sends the listing agent the phone number of the prospect, generating valuable leads and creating more opportunities to make a sale. Supporting Docs / Instructions / Links: Edit Text code: Each property has a text code. You can see your property text code by clicking on your Properties tab>tools icon next to the property>text Code (display & edit). The number you see there is the text code for that property. You can also mouse over the horse and rider image next to the property address (Properties tab). To text for property information, our text code (79564) is like the "phone number". Your property text code is the "message" of the text. How to text: http://www.epropertysites.com/guide/page.htm?te Strength (Percent) Meter What to show: Take them to the Properties tab and show them how the strength meter helps remind them of what needs to be done to maximize their marketing in our system. Benefits / Reason: The Percent meter is a great way of to see the level of your real estate agent s involvement and marketing with each listing. This feature should be treated like a report card, the higher grade, the better you re doing in this class! The Percent Meter is a follow up tool to speak with your Real estate agents. The Percent Meter is easy to read: green means you ve done it, red means you haven t. Take a look at the Percent Meter on your agents listings and find a reason to call today! Supporting Docs / Instructions / Links: The Percent Meter is located the properties tab. Look to the right on your properties dash board to see the Percent Meter. www.epropertysites.com/guide/page.htm?prpe+1326658180 Page 24 of 29
Virtual Tours - 180 and 360 Panoramas What to show: Show them how to upload pano s for their properties and how to use Panoramic stitchers like the Microsoft I.C.E. on their desktop and App s like Photosynth on the smartphone. Benefits / Reason: Real Estate 360 tours are an exceptionally realistic way to showcase any property. Single property websites have become the driving marketing tool in today's media saturated environment, and our software will help any Realtor dominate the listing market with professional home virtual tours that display up to 360 degree views of your properties in gorgeous High Definition quality. As your Panoramic Virtual Tour Provider, our Virtual Tour Software is designed to be user-friendly for any skill level. Whether it is your first time creating a panoramic virtual tour, or you are a seasoned professional, we guarantee you will be satisfied with our easy to use panoramic image stitcher. Just upload the pictures and we create the Panoramic Virtual Tour for you. Supporting Docs / Instructions / Links: How to use Pano s www.epropertysites.com/guide/page.htm?prappa+1326658432 Microsoft I.C.E. Stitcher: http://research.microsoft.com/en-us/um/redmond/groups/ivm/ice/ Photosynth iphone Stitching App: http://photosynth.net/ BroadcastMyMove What to show: Help them create a Broadcast My Move for one of their buyers and help them email the link Benefits / Reason: Buyers can tell everyone about their new home and address. A property page that outlines the new home is live on the web and can be emailed to friends and family. It also allows a virtual business card for the real estate agent and mortgage banker to go out to all of the friends and family of the consumer purchasing the home. Do you want your buyers to refer you? There is no better way then to give them their own Website when they are most excited about purchasing a home. Supporting Docs / Instructions / Links: BroadcastMyMove www.epropertysites.com/guide/page.htm?br+1326648653 Adding a BroadcastMyMove www.epropertysites.com/guide/page.htm?brad+1326648698 Editing a BroadcastMyMove www.epropertysites.com/guide/page.htm?bred+1326648752 Adding Media to a BroadCastMyMove www.epropertysites.com/guide/page.htm?brap+1326648813 Page 25 of 29
YouTube and the power of video Search What to show: Help them setup their YouTube Channel and put the login and password information into eps help them create a video in our system Benefits / Reason: YouTube has now become the second largest search engine after Google. What does that mean for real estate? It means that people are going to YouTube not only to find answers to their real estate questions, but to see them. In our digital age, instead of reading the information, they would rather watch it. YouTube creates a channel for real estate professionals that allow the public to not only view your current listings, but as well as your past successes. View YouTube as the ultimate resume that documents your real estate career. We create a YouTube video for every listing, show your Agents how this works and for advanced users, show them how they can login to YouTube and edit their keywords, markers etc. to maximize SEO. Supporting Docs / Instructions / Links: www.epropertysites.com/guide/page.htm?prapyt+1326649081 Plogging and SEO What to show: Take one of their listings and Plog it before hand with keywords to wow the Agent about how you got them ranked in Google. Then go to Agents office and show them how to do it. Benefits / Reason: Plogging can be one of the most beneficial tools in your marketing toolbox. By creating a real estate Plog about your area, happenings and commentary, you can begin to position yourself as an "expert" on the area and real estate trends in your market. The Plog is SEO friendly and you can use title, keywords, and labels that your customers type in when they are looking for real estate services on Google. One of the benefits of SEO friendly Plogs for real estate businesses is it will allow Google bots to register your site as related to your real estate topic, they will then consider your content relevant. The more relevant Google considers your content, the higher they will post it in the search engines! Supporting Docs / Instructions / Links: Plogging www.epropertysites.com/guide/page.htm?mb+1326649493 Post your Plog www.epropertysites.com/guide/page.htm?mbpo+1326649674 Options for Plogging www.epropertysites.com/guide/page.htm?mbop+1326649759 SEO and Ploghttp://webinars.epropertyvideos.com/2011/05/16/plog-property-marketing/ Page 26 of 29
Text4Rate What to show: Show the Agents how it works, save the text code on their phone and make sure their phone is setup in the system. Benefits / Reason: This feature allows you to send a text while out on showings and find out full loan programs, rate and payment information for any purchase price. The best part is that it allows the real estate and mortgage professional to receive an email with the contact phone number of any consumer using this feature. Supporting Docs / Instructions / Links: Set up instructions for Text4Rate www.epropertysites.com/guide/page.htm?tetp+1326650311 The Perfect Open House What to Show: Print the Open House Guide and show them that along with their Open House flyers based on the loan scenario s you input. Plan to host a Perfect Open House together to get more leads. Benefits / Reason: Some might think the main purpose of the open house is to sell the client s listing. Though this is a very important purpose, most agents will agree the open house is not only to attempt to sell the home but to showcase your marketing abilities to the community and potential clients viewing the open house. The open house should be viewed by the real estate agent as a job interview and everyone walking through the door is viewing your resume. Supporting Docs / Instructions / Links: Open House Guide http://www.epropertysites.com/pdf/oh_guide.doc Open House Flyer http://webinars.epropertyvideos.com/2011/03/14/open-house-flyer/ Hit Reports and Feedback What to show: Show where to find the hit reporting, how to use the showing feedback system and for advanced users how to implement Google Analytics. Benefits / Reason: View where the hits to your website are coming from as well as the Unique Visitor Counts to each and every website page by date in chart form. This is important information your real estate agent can use to see where their marketing is getting the most exposure as well great information to provide their clients to show their commitment to market their home. Accompanied with epropertysites Feedback system, your agents can send out an email questionnaire to agents and buyers to chart responses from showings. These property specific feedback forms are fully customizable. Listing agents can work with the sellers to create a feedback form that fits their unique needs. Sellers can manage and view the feedback as well. Feedback, both positive and negative, is beneficial because it lets the listing agent know if they are on track to make a sale. Since the feedback is charted, agents and sellers can easily measure it to see what the average response to the property is. Sellers will be more likely to make changes based on the overall feedback. Necessary changes and price adjustments can be made to Page 27 of 29
better suit the needs of both the buyer and seller. Once the sellers have a clear understanding of what the prospects want, it will be easier for them to make the changes needed to sell the home, resulting in a faster sale. Never miss a potential lead, follow up every showing with a real estate contact form. Supporting Docs / Instructions / Links: Hits Report and Feedback is located on the Properties Tab on your listings dashboard. How to read Hits www.epropertysites.com/guide/page.htm?prhr+1326647960 How to use Feedback www.epropertysites.com/guide/page.htm?prft+1326648040 How to Add Showings to Feedback www.epropertysites.com/guide/page.htm?prftas+1326648071 How to Request Feedback www.epropertysites.com/guide/page.htm?prftrf+1326648122 Viewing Feedback www.epropertysites.com/guide/page.htm?prftvr+1326648168 email Blasting with Feedback www.epropertysites.com/guide/page.htm?prftem+1326648236 Page 28 of 29
Time to ask for referrals! Along the way of connecting with your Agents, you should have hopefully cultivated a strong bond and friendship that will continue to grow. If you ve met with your Agents over three times in 90 days and have followed up weekly, you should have started to get referrals from your Agents. There are only two reasons your Agents won t give you referrals: 1. They don t know or trust you yet 2. They don t have any referrals to give It is important to remember that you are cultivating a true referral partnership. That means that your business success is intertwined. It is most important that you CARE about what is going on in your Agents life and their business. Remember that they are just people and everyone wants to be helped and cared for. Once you have referral partners the fun part begins as you get to help grow each other s business. Hint: One of the easiest ways to get more Agents is to get referred from your current referral partners Page 29 of 29