Individual information (CV) Dr. Julien GRANATA Strategy and Organizational Theories



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Name and academic title Professor of Grade held in the institution Field of expertise Teaching department Function/mission held in the institution Mail, tel., fax Individual information (CV) Dr. Julien GRANATA Strategy and Organizational Theories Assistant Professor Strategy, Coopetition, Entrepreneurship, Management, Wine Industry, Collective Strategy, Social Innovation Entrepreneurship & strategy Head of the Entrepreneurship and Strategy Department Entrepreneurship and innovation coordinator Scientific council member Email: j.granata@montpellier-bs.com Tel.: +33 (0)650980613 Fax: +33 (0)467451356 Year & Diploma Bio 1. Education & diploma 2010: PhD in Management Sciences (University of Montpellier I, France) 2004: Master in Management Sciences (University of Montpellier I, France) Dr. Julien Granata is head of the Entrepreneurship and Strategy Department at Montpellier Business School. He received the 2010 AREA Association of Agro-alimentary Economic Researches PhD Award for his doctoral work on SMEs collective strategies in the wine industry. He s member of the AREA association board. He is also involved in the Labex Entrepreneurship and associated at the Montpellier Research in Management laboratory. From 2009-2012, he was dean of the Employer Groups Federation in the Languedoc-Roussillon region (CRGELR). He has co-organized several academic and professional conferences. He participates at several international conferences (ICSB or EIASM) and received a best paper award at the Academy of Wine Business Research Conference. These researches, in the field of coopetition strategy and entrepreneurship in the wine industry, have been published in several academic journals and books. Date & position held 2. Professional experience Since Oct. 2014: Head of Entrepreneurship and Strategy Department Since Sept. 2014: Member of Montpellier Business School scientific council From Sept. 2013 to sept. 2014: Entrepreneurship and innovation coordinator at Montpellier Business School (PEPITE-LR) 2013: IRC member (employees council) Since 2012: Assistant Professor at Montpellier Business School 2009: Dean of the Employer Groups Federation of Languedoc-Roussillon (CRGELR) 2006: Head of Human Resources and Training for the Languedoc-Roussillon Cooperative Federation (FRCALR) 2004: Research assistant in Entrepreneurship at Groupe Sup de Co Montpellier Business School 2001: Owner-manager of tourism structure Papers [4] 3. IC: discipline based scholarship 3.1 Publications Granata J., Da Fonseca M-C., Marquès P. & Géraudel M. 2015. Dynamique d'évolution d'une stratégie collective entre PME : le cas des vignerons du Pic Saint-Loup, Management International, forthcoming.

Papers in reviewing or submission process Book Book chapters PhD Thesis Master Thesis Conference papers [2] [6] [19] Granata J. & Le Roy F. 2014. Le management de la coopétition en PME: le cas des vignerons du Pic Saint-Loup, Finance Contrôle et Stratégie, 17-1. Dana L-P. & Granata J. 2013. Evolution de la coopétition dans un cluster: le cas de Waipara dans le secteur du vin, Journal of Small Business & Entrepreneurship, Vol. 26, Issue 4, pp. 429-442. Dana L-P., Granata J., Lasch F. & Carnaby A. 2013. The evolution of coopetition in the Waipara wine cluster of New-Zealand, Wine Economics & Policy, Vol. 2, Issue 1, pp. 42-49. Granata J., Geraudel M., Gundolf K., Gast J. & Marques P. 2015. Organisational Innovation and Coopetition between SMEs: A Tertius Strategies Approach, International Journal of Technology Management, Special Issue on Coopetition and Innovation, (first round). Granata J., Marques P. & Gundolf K. 2015. Coopetition in the French Wine Industry: Managing Paradoxical Tensions. Industrial Marketing Management, (first round). Granata J. & Marques P. 2014. Coopétition. S allier avec son concurrent et gagner. Pearson, Village Mondial, Paris. Granata J. 2014. Qu est-ce que la coopétition?. In Granata & Marques (eds), Coopétition. S allier à ses concurrents pour gagner. 1-16. Pearson, Paris. Granata J. 2014. Sideways. L odyssée amicale des vignerons du Pic Saint- Loup. In Granata & Marques (eds), Coopétition. S allier à ses concurrents pour gagner. 17-54. Pearson, Paris. Granata J. & Garcia K. 2014. Marathon Man. Lorsque le tout collaboratif guide l innovation chez Raidlight-Vertical. In Granata & Marques (eds), Coopétition. S allier à ses concurrents pour gagner. 55-90. Pearson, Paris. Granata J. 2014. Fondements d un état d esprit coopétitif. In Granata & Marques (eds), Coopétition. S allier à ses concurrents pour gagner. 191-201. Pearson, Paris. Geraudel M., Granata J. & Missonier A. 2013. Les innovations en management stratégique. In Jaouen & Le Roy (eds), L innovation managériale. 121-142. Dunod, Paris. Fourcade C., Granata J. & Yami S. 2008. Relations interorganisationnelles et interpersonnelles dans la construction de stratégies collectives: le cas des petites entreprises agroalimentaires. In Gundolf K. & Jaouen A. (eds), Les relations interorganisationnelles des PME. 343-352. Lavoisier, Paris. 3.2 Other written contributions Granata J. 2010. Déterminants, modalités et performance des stratégies collectives en PME: le cas du syndicat de producteurs de vin du Pic Saint- Loup. Phd dissertation (University of Montpellier I, France). Granata J. 2004. Stratégies collectives agglomérées des PME. Master dissertation (University of Montpellier I, France). Granata J., Geraudel M., Gundolf K., Gast J. & Marques P. 2015. Organisational Innovation and Coopetition between SMEs: A Tertius Strategies Approach, 15th European Academy of Management Conference (EURAM), June 17-20, Varsaw, Poland. Granata J., Geraudel M. & Nicolosi A. 2015. Evolution of the drivers of coopetition: The case of Pic Saint-Loup SMEs, Interdisciplinary European Conference on Entrepreneurship Research Conference (IECER), February 25-27, Montpellier, France. Riviezzo A., Garofano A., Granata J. & Kakavand S. 2014. What Actually Means Terroir? An Investigation Among Wine Producers in Italy and France, Contemporary Trends and Perspectives in Wine and Agrifood Management, Conference of the Academy of Business (EMAB), January

16-17, Lecce, Italy. Granata J. & Marais M. 2014. Development of a territorial social innovation for meeting corporate flexicurity challenges in France: the key role of multilateral forms of governance. Third international conference of the Réseau International de Recherche sur les Organisations et le Développement Durable (RIODD), February 25-28, Schoelcher, Martinique. Riviezzo A., Garofano A., Granata J. & Kakavand S. 2014. Terroir and wine differentiation. A cross-case analysis on French and Italian wine producers' perceptions. Academy of Wine Business Research Conference (AWBR), June 28-30, Geisenheim, Germany. Granata J. & Geraudel M. 2013. The structuration of coopetitive process over time: the case of wine industry entrepreneurs in south of France. International Council for Small Business Conference (ICSB), June 19-22, Ponce, Puerto Rico. Granata J. 2013. The multiplication of coopetitive strategies in south of France wine industry. Academy of Wine Business Research Conference (AWBR), June 12-15, St. Catharines, Canada. Granata J. 2012. The multiplication of collective strategies to overcome their limits. European Institut for Advanced Studies in Management (EIASM), September 13-14, Katowice, Poland. Granata J. & Dana L.P. 2012. The evolution of coopetition in wine sector: the Waipara case study. European Institut for Advanced Studies in Management (EIASM), September 13-14, Katowice, Poland. Granata J. & Le Roy F. 2012. Rendre la stratégie de coopétition performante en PME : le rôle central de son management. Congrès International Francophone en Entrepreneuriat et PME (CIFEPME), October 24-26, Brest, France. Granata J. 2012. Economic, psychological and sociologic drivers of SME coopetition and their evolution. International Council for Small Business Conference (ICSB), June 10-14, Wellington, NZ. Granata J. 2012. De la proximité géographique interorganisationnelle au management de la proximité intra-organisationnelle: le cas des producteurs de vin du Pic Saint-Loup. Proximity Days 7th Edition, May 21-23, HEC Montreal, Quebec. Duquesnois F., Gurău C., Granata J. & Le Roy F. 2012. Strategies of small wine producers in a hostile environment: a study of firms in the south of France. International Council for Small Business World Conference (ICSB), June 10-13, Wellington, NZ. Granata J. & Le Roy F. 2011. Les stratégies collectives entre PME: Gérer la tension entre compétition et coopération. Conférence de l Association Internationale de Management Stratégique (AIMS), June 7-9, Nantes, France. Granata J. 2011. Manager le paradoxe d une relation mêlant concurrence et coopération : les effets des mutations environnementales sur les stratégies des PME. Atelier de recherche thématique Changement stratégique et stratégie de changement, May 19, Paris, France. Dana L-P., Granata J. & Carnaby A. 2011. Co-opetition in the wine sector: the Waipara wine cluster revisited. Academy of Wine Business Research Conference (AWBR), June 9-10, Bordeaux, France. Granata J. 2006. Etude exploratoire des stratégies collectives agglomérées dans le secteur vitivinicole. 18 ème Journées Nationales des IAE., April 3-4, Montpellier, France. Granata J. 2005. Stratégies d alliances agglomérées : une réponse face à la

Organizer of conferences & workshops Participating in the organization of conferences & workshops Research grants & awards Other (Working Papers, Research Seminars, Editorial board member of journals, administrative/executive board member of research associations/institutes) Other activities non defined above [3] [2] [4] [5] mondialisation? Congrès de l Association Internationale de Recherche sur le Travail et l organisation (AIRTO), June 15-16, Montpellier, France. Granata J. 2005. Spécificités des stratégies d alliances agglomérées des PME: le cas du secteur viticole. Conférence de l Association Internationale de Management Stratégique (AIMS), June 6-9, Angers, France. 3.3 Research activities 2005: Journée de recherche sur le thème de La compétitivité de la filière vitivinicole du Languedoc-Roussillon face à la globalisation Stratégies collectives entre concurrents dans la filière vitivinicole, June 17, Montpellier, France. 2006: Latin America & the European Union: opportunities and challenges. 41th Annual CLADEA Assembly, September 10-11, Montpellier, France. 2005: Accompagnement des jeunes entreprises: entre darwinisme et assistanat» /Accompanying measures & survival of new firms: Between Darwinism & assistance. International workshop GSCM-Montpellier Business School, May 26, Montpellier, France. 2005: European cooperation between (high tech) start-ups across culture borders of nation, region, profession and sector (SURVIE). First Meeting. International workshop, GSCM-Montpellier Business School, March 3-4, France. 2013: Best Paper Award Honorable Mention Granata J. 2013. The multiplication of coopetitive strategies in south of France wine industry. Academy of Wine Business Research Conference (AWBR), June 12-15, St. Catharines, Canada. 2011: 2010 PhD award of the Association of Agro-alimentary Economic Researches. President of the jury: Luc Guyau, Independant Chairperson of the Council of the FAO (Food and Agriculture Organization of the United Nations) 2012: Member of AREA board, Agro-alimentary Economy Research Association 2007: Doctoral consortium of ICIER, Groupe Sup de Co Montpellier Business School, Montpellier, France. 2006: Annual Doctoral consortium of «l Association Internationale de Management Stratégique» (AIMS), Genève, Suisse. 2006 : Annual Doctoral consortium «Grand Sud», Gap, France. 2015: Reviewer for the International Journal of Technology Management. 2015: Reviewer for the Industrial Marketing Management Journal, Coopetition special issue. 2015: Reviewer for AREA Phd Award (Association of Agro-alimentary Economic Researches). 2014: Reviewer for the International Journal of Wine Business Research 2014: Reviewer for the Revue Française de Gestion Journal 2012: Reviewer for 2012 ICSB Annual Meeting (Wellington) 4. IC: Learning & Pedagogical Scholarship 4.1 Publications Journal articles (PRJ) Professional/Trade Journals Books (Monographs & Textbooks) Marques P. & Granata J. 2015. DUT TC 2 ème année. Dunod, Paris. [4] Marques P. & Granata J. 2015. DUT TC 1 ère année. Dunod, Paris. Marques P. & Granata J. 2014. DUT GEA 2 ème année. Dunod, Paris.

Book chapters Cases Conference papers Organizer of conferences & workshops Participating in the organization of conferences & workshops Faculty workshop Other [4] (Working Papers, Seminars, Editorial board member of journals, administrative/executive board member of pedagogical or teaching associations/institutes, supervision of Master or MBA thesis, presentations with pedagogical content for students or faculty) Other activities non defined above Marques P. & Granata J. 2014. DUT GEA 1 ère année. Dunod, Paris. Marques P., Granata J. & Guieu G. 2015. Stratégie d entreprise. In Granata J. & Marques P. (eds), DUT TC 2 ème année, Dunod, Paris. Granata J. & Marques P. 2015. Organisation des entreprises. In Granata J. & Marques P. (eds), DUT TC 1 ère année, Dunod, Paris. Marques P., Granata J. & Guieu G. 2014. Stratégie d entreprise. In Granata J. & Marques P. (eds), DUT GEA 2 ème année, Dunod, Paris. Granata J. & Marques P. 2014. Introduction au management. In Granata J. & Marques P. (eds), DUT GEA 1 ère année, Dunod, Paris. 4.2 Other written contributions 4.3 Learning & pedagogical activities 4.4 Other activities or contributions Journal articles (PRJ) Professional/Trade Journals Books (Monographs & Textbooks) Book chapters Conference papers Technical or Consultancy reports Consulting [10] 5. IC: Contributions to Practice 5.1 Publications Baffert A. 2015. Coopétition, ou comment s allier à ses concurrents pour survivre! Action commerciale, février-mars 2015, n 347, p.7. 5.2 Other written contributions Granata J. 2010. Fiche Outil la mutualisation Développement de l emploi et des compétences dans le spectacle vivant, le cinéma et l audiovisuel en Languedoc-Roussillon. Guide COREPS LR, www.coreps-languedocroussillon.fr. 5.3 Activities related to practice 2015: consulting for Empleo, M. Ourliac Mathieu, strategic marketing. 2014: conference for FIN (Nautism Industry Federation) in CCI Region Industry and Trade Chamber of Languedoc-Roussillon region. 2014: consulting for ABAAT groupment, M. Gorbatoff Georges, strategic diagnostic. 2014: coach in Strat Innov program for - Empleo (Béziers), M. Ourliac Mathieu, activity diversification. - Ami Santé (Béziers), M. Cazaud Gilles, strategic diversification projects. - Thermibat (Béziers), M. Inzerillo David, activity launching.

Organizer of conferences & workshops [3] Participating in the organization of conferences & workshops [2] Faculty workshop [2] Working Papers, Seminars, Editorial board member of journals, administrative/executive board member of professional or practice oriented associations/institutes, media reports, TV columns & reports, TV interviews, Radio interviews, interviews in daily/weekly magazines, short articles/columns in daily/weekly newspapers/magazines. - Paul Mas (Montagnac), internationalization strategy. 2013: coach in Strat Innov program for - G.Nesis (Montpellier), M. Gorbatoff Georges, strategic diagnostic. - Oc intrage (Béziers), M. Pascal Laurent, strategic diagnostic & security conformity analysis (french document unique d évaluation ) & human resources analyze. - Toutburo (Béziers), M. Pages Jean, strategic diagnostic. 2011: Forum des Groupements d Employeurs, organized by CRGE Languedoc-Roussillon, December 9, Lattes, France. (Organizer) 2010: Forum des Groupements d Employeurs, organized by CRGE Languedoc-Roussillon, December 10, Montpellier, France. (Organizer) 2009: Forum des Groupements d Employeurs, organized by CRGE Languedoc-Roussillon, December 9, University Montpellier 1, France. (Organizer) 2015: Social Entrepreneurship conference in Montpellier Business School 2014: Territory economic development issues at Béziers Agglomération Méditerranée council of economic development. Granata J. 2014. Innovation stratégique dans le secteur du vin français. Délégation de la chambre de commerce et d industrie de la République Dominicaine, 13 may, Montpellier Business School, France. Granata J. 2013. Analyse de clusters en France et à l étranger : les facteurs clés de succès. Les Workshops de Béziers Méditerranée Expansion «Faire évoluer son entreprise en temps de crise : le rôle des clusters industriels», 15 november, Béziers, France. Granata J. 2005. Stratégies collectives entre concurrents dans la filière vitivinicole. Journée de recherche sur le thème de La compétitivité de la filière vitivinicole du Languedoc-Roussillon face à la globalisation, 17 June, ESC Montpellier, France. 5.4 Other activities or contributions Other activities non defined above 2014 : Expert of Béziers agglomeration Méditerranée economic development council Courses taught 6. Teaching 2015 : Spécialisation Start-up, innovation & leadership, M2, Montpellier Business School 2014-15 : Stratégies de coopetition et alliance manager, M2, Montpellier Business School 2012-15: Organizational Theory, M1, Montpellier Business School 2013-15: Strategy, MBA, Montpellier Business School 2014: Théorie de l effectuation, Spécialisation Small Business, M2, Montpellier Business School 2012-14: Strategic Management, M1, GSCM Montpellier Business School 2012-13: Management Introduction, M1, GSCM Montpellier Business School 2012-13: Sustainable Development, L3 Bachelor, GSCM Montpellier Business School 2008-11: Wine sector study, DUT, University of Montpellier 2. 2009-11: Psycho-sociology of organizations, DUT, University of Montpellier 2. 2009-11: Economic problematic, DUT, University of Montpellier 2. 2010-11: Economy, DUT, University of Montpellier 2.

2010-11: Theory of organizations, DUT, University of Montpellier 2. 2010-11: Marketing, DUT, University of Montpellier 2. 2010-11: Strategy & Quality, DUT, University of Montpellier 2. 2008-10: Selling Study and Research, DUT, University of Montpellier 2. 2008-10: Financial analyze and project management, DU, University of Montpellier 2. 2009-10: Competencies sharing with employers groups, Master 2, ISEM, University Montpellier 1. 2008-09: Anticipating competencies management on a territory, Master 2, ISEM, University Montpellier 1. 2006-08: Project management, Master, ESCAIA Montpellier. 2006-08: Strategic Human Resources Management, Master, ESCAIA Montpellier. 2006-07: Wine industry analyze: globalization and strategy, Licence, University of Montpellier 2. 2006-07: Wine industry analyze: globalization and strategy, DUT, University of Montpellier 2. 2004-06: Organization Management, Master, EIM4, GSCM. 2005-06: Collective Strategies, Master, EIM4, GSCM. 2005-06: Strategic Management, Master, Graduate, GSCM. 2004-05: Collective Strategies, MBA Full Time, GSCM. 2004-05: Research methodology in Management, MBA Full Time, GSCM. Language skills Computer skills Other 7. Additional personal information French (native), English (basics). Word, PowerPoint, Excel & NVivo. Karate Contact practice & poesies writing.