Course outline Code: IBS321 Title: International Business Strategy Faculty of: Arts and Business School of Business Teaching Session: Semester 2 Year: 2015 Course Coordinator: Dr Jane Craig Office: K2.06 Telephone: (07) 5430 2865 Email: JCraig1@usc.edu.au Consultation Times: As advised on Blackboard 1. What is this course about? 1.1 Course description The aim of this unit is to focus on the implementation of corporate international business strategy and policy for global success in large multinational companies and in small and medium sized enterprise. As one of the capstone units in the International Business major, it is designed to build upon the knowledge base of previous units, introducing students to the strategic international business and management strategies taken by firms, and to expose students to the strategic choices with which international business manager s face in the international environment. 1.2 Course content Part A: Bases for international strategy o Drivers of globalization o Industry competition in global contexts o Leveraging resources and capabilities internationally Part B: Internationalising a single business o Internationalising the entrepreneurial firm o Entering foreign markets o Managing global competitive dynamics o Borrowing and leveraging resources alliances and networks o Borrowing and leveraging resources - national competitive advantage o Responding to the entry of MNCs o Accessing emerging markets Part C: Internationalising complex businesses corporate strategy o Structures for complexity o Corporate Social Responsibility and international strategy
Page 2 2. Unit value 12 units 3. How does this course contribute to my learning? Specific Learning Outcomes Assessment Tasks Qualities On successful completion of this course you should be able to: Apply international business strategy concepts to the challenges that managers face in the domestic and global business arena. Identify and explain the key international business strategy concepts that specifically relate large multi-national enterprise (MNE) firm strategy. Identify and explain the key international business strategy concepts that specifically relate the small and mediumsized (SME) enterprise firm strategy. Identify and appraise that environmental conditions and performance of particular business in industries where MNEs and SMEs exist. You will be assessed on the learning outcome in task/s: Completing these tasks successfully will contribute to you becoming: 1, 2 and 3 Creative and critical thinkers. 1, 2 and 3 Empowered. Creative and critical thinkers. 1, 2 and 3 Engaged. Empowered. 1, 2 and 3 Empowered 4. Am I eligible to enrol in this course? Refer to the Coursework Programs and Awards - Academic Policy for definitions of pre-requisites, corequisites and anti-requisites 4.1 Enrolment restrictions 4.2 Pre-requisites IBS210 and IBS220 4.3 Co-requisites 4.4 Anti-requisites
Page 3 4.5 Specific assumed prior knowledge and skills N/A 5. How am I going to be assessed? 5.1 Grading scale Standard High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL) 5.2 Assessment tasks Task Assessment Tasks No. 1 International strategy article analysis 2 International strategy case study Individual or Group Weighting % What is the duration / length? When should I submit? Where should I submit it? Individual 30% 1200 words Week 5 SafeAssign Individual 40% 2000 words Week 9 SafeAssign 3 Exam Individual 30% 2 hours Central examination period 100% In exam venue Assessment Task 1: International strategy article analysis Goal: By analysing a relevant article you will demonstrate insight and understanding of international business strategy concepts. Product: The assessment comprises an international business strategy article analysis. Format: The essay should be no more than 1200 words in length, providing analysis of a recent article relating to the field of international business strategy and its implications for business and its stakeholders. See Blackboard for more details. Criteria Insight and understanding of relevant concepts identification and application of relevant theory and course material to the question use of research materials, the integration of ideas and the logical development of an argument academic writing skills (structure, expression, referencing). Generic skill assessed Communication Problem solving Skill assessment level Developing Assessment Task 2: International strategy case study
Page 4 Goal: The case study will be based upon topics covered up to week 9 inclusive. You will demonstrate an understanding of, and the ability to critically analyse, key aspects of strategy and application within international business domain. Product: Written answers to a set of questions Format: This is a 2000 word individual assignment. Criteria demonstrate an understanding of key concepts of international business strategy application of relevant theory and research critical analysis of key international business strategies and applications professional writing and presentation skills. Generic skill assessed Communication Problem solving Skill assessment level Assessment Task 3: Exam Goal: The purpose of this task is to demonstration your understanding and application of theories and conceptual frameworks Product: Exam Format: The format of the final exam will be a combination of a case study and essay questions. This is an individual assessment. Criteria demonstrate an understanding of key concepts of international business strategy application of relevant course concepts critical analysis of key international business strategies and applications Generic skill assessed Skill assessment level Communication Problem solving 5.3 Additional assessment requirements SafeAssign In order to minimise incidents of plagiarism and collusion, this course may require that some of its assessment tasks are submitted electronically via SafeAssign. This software allows for text comparisons to be made between your submitted assessment item and all other work that SafeAssign has access to. If required, details of how to submit via SafeAssign will be provided on the Blackboard site of the course. Eligibility for Supplementary Assessment Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: a) The final mark is in the percentage range 47% to 49.4% b) The course is graded using the Standard Grading scale c) You have not failed an assessment task in the course due to academic misconduct 5.4 Submission penalties Late submission of assessment tasks will be penalised at the following maximum rate: 5% (of the assessment task s identified value) per day for the first two days from the date identified as the due date for the assessment task.
Page 5 10% (of the assessment task s identified value) for the third day 20% (of the assessment task s identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome. 6. How is the course offered? 6.1 Directed study hours On campus Lecture: 2 hours per week On campus Tutorial: 1 hour per week 6.2 Teaching semester/session(s) offered Semester 2 6.3 Course activities Teaching What key concepts/content will I Week / learn? Module What activities will I engage in to learn the concepts/content? Directed Study Independent Study Activities Activities 1 Drivers of globalization Lecture. No tutorial.readings: Chapter 1 and as identified on 2 Industry competition in global contexts 3 Leveraging resources and capabilities internationally 4 Internationalising the entrepreneurial firm Lecture and tutorial Readings: Chapter 2 Lecture and tutorial Readings: Chapter 3 Lecture and tutorial Readings: Chapter 5 5 Entering foreign markets Lecture and tutorial Readings: Chapter 6 and as per identified on 6 Managing global competitive dynamics 7 Borrowing and leveraging resources alliances and networks Lecture and tutorial Readings: Chapter 8 Lecture and tutorial Readings: Chapter 7 8 Borrowing and leveraging resources - national competitive advantage Lecture and tutorial Readings: As identified on 9 Responding to the entry of MNCs Lecture and tutorial Readings: Chapter 8
10 Monday, 5 th October Labour Day Public Holiday Page 6 Mid Semester Break Accessing emerging markets Lecture and tutorial Readings: Chapter 6 11 Structures for complexity Lecture and tutorials Readings: Chapter 10 12 Corporate Social Responsibility and international strategy 13 Review Lecture and tutorials Please note that the course activities may be subject to variation. Lecture and tutorials Readings: Chapter 12 Blackboard 7. What resources do I need to undertake this course? 7.1 Prescribed text(s) Please note that you need to have regular access to the resource(s) listed below: Author Year Title Publisher Peng, M.W. 2014, 3 rd edn Global Strategy South-Western Cengage Learning Access to any additional readings will be provided on 7.2 Required and recommended readings Lists of required and recommended readings may be found for this course on its Blackboard site. These materials/readings will assist you in preparing for tutorials and assignments, and will provide further information regarding particular aspects of your course. 7.3 Specific requirements 7.4 Risk management There is minimal health and safety risk in this course. It is your responsibility to familiarise yourself with the Health and Safety policies and procedures applicable within campus areas. 8. How can I obtain help with my studies? In the first instance you should contact your tutor, then the Course Coordinator. Student Life and Learning provides additional assistance to all students through Peer Advisors and Academic Skills Advisors. You can drop in or book an appointment. To book: Tel: +61 7 5430 1226 or Email: StudentLifeandLearning@usc.edu.au 9. Links to relevant University policies and procedures For more information on Academic Learning & Teaching categories including: Assessment: Courses and Coursework Programs
Page 7 Review of Assessment and Final Grades Supplementary Assessment Administration of Central Examinations Deferred Examinations Student Academic Misconduct Students with a Disability http://www.usc.edu.au/university/governance-and-executive/policies-and-procedures#academic-learningand-teaching 10. Faculty specific information Locating Journal Articles If you have been notified that the journal articles in this course are available on e-reserve, use the on-line library catalogue to find them. For journal articles not on e-reserve, click on the "Journals and Newspapers" link on the Library Homepage. Enter the journal title e.g. History Australia, then search for the volume and issue or keyword as needed. Assignment Cover Sheets The Faculty of Arts and Business assignment cover sheet can be found on Blackboard or on the USC Portal at: Faculty of Arts and Business (Students) > Forms. It must be completed in full identifying student name, assignment topic, tutor and tutorial time. This must be attached securely to the front of each assessment item prior to submission. Claims of loss of assignments will not be considered unless supported by a receipt. Help: If you are experiencing problems with your studies or academic work, consult your tutor in the first instance or the Course Coordinator as quickly as possible. Difficulties: If you are experiencing difficulties relating to teaching and assessment you should approach your tutor in the first instance. If not satisfied after that you should approach in order your Course Coordinator, Program Coordinator then Head of School. General enquiries and student support Faculty Student Centre Tel: +61 7 5430 1259 Fax: +61 7 5430 2859 Email: FABinfo@usc.edu.au