International Assembly for Collegiate Business Education Public Disclosure of Student Learning Form Institution: Academic Business Unit: Goldey Beacom College Business Department Academic Year: 2012 13 International Assembly for Collegiate Business Education 11374 Strang Line Road Lenexa, Kansas 66215 USA
Outcomes Assessment Results For Academic Year: 2012 13 Section I: Student Learning Assessment Student Learning Assessment for Associate of Science in Accounting Intended Student Learning Outcomes for Associate of Science in Accounting: 1. An intermediate level knowledge of accounting topics related to the structure of the multiple step income statement and classified balance sheet, particularly the asset section 2. An intermediate level knowledge of accounting topics related to long term liability and equity sections of the balance sheet and the statement of cash flows 3. Demonstrated ability to continue for a bachelor s degree program at GBC 4. Demonstrated ability to secure employment in the field or a closely related one within six months of graduation Direct Measures of Student Learning: 1. Minimum score on ACC 306 course based assessment which consists of test embedded questions 2. Minimum score on ACC 307 course based assessment which consists of test embedded questions Indirect Measures of Student Learning: Performance Targets/Criteria for Direct Measures: Class average of 70% or higher Class average of 70% or higher Performance Targets/Criteria for Indirect Measures: 1. 2012 Graduate Survey results 90% continue their education at GBC 2. 2012 Graduate Survey results 90% will secure employment in the field or a closely related one IACBE Public Disclosure of Student Learning Form 1
Summary of Results from Implementing Direct Measures of Student Learning: 1. 72% class average X 2. 82% class average X Summary of Results from Implementing Indirect Measures of Student Learning: 1. 100% are continuint their studies, but there were only 2 students X 2. N/A as the two majors who responded are continuing their studies Proposed Courses of Action for Improvement in Areas for which Performance Targets Were Not Met: 1. The Department would like to consider eliminating the program due to low enrollment and relative usefulness of the degree 2. More homework problems should be assigned in the area of time value money 3. A rubric should be considered to identify areas (topics) of weakness in Intermediate Accounting I 4. Long term contract assessment questions should be updated due to the change in rules IACBE Public Disclosure of Student Learning Form 2
Student Learning Assessment for Associate of Science in Business Administration Intended Student Learning Outcomes for Associate of Science in Business Administration: 1. Students will demonstrate an understanding of underlying managerial concepts. 2. Students will demonstrate an understanding of the application of basic organizational and management concepts. 3. Students will demonstrate the knowledge and skills required to obtain employment in their field. 4. Students will develop the skills necessary to continued success in their fields including leadership abilities and a heightened sense of social responsibility and ethics. Direct Measures of Student Learning: 1. Minimum score on ACC 207 course based assessment which consists of test embedded questions 2. Minimum score on MGT 303 course based assessment which consists of test embedded questions Indirect Measures of Student Learning: Performance Targets/Criteria for Direct Measures: Class average of 70% or higher Class average of 70% or higher Performance Targets/Criteria for Indirect Measures: 1. 2012 Graduate Survey results 90% will secure employment in the field or a closely related one 2. Employer Survey (conducted every other year) Aggregate score of 4/5 Summary of Results from Implementing Direct Measures of Student Learning: 1. 74% average score X 2. 83.6% class average X IACBE Public Disclosure of Student Learning Form 3
Summary of Results from Implementing Indirect Measures of Student Learning: 1. 63% secured employment in the field or a closely related one X 2. N/A Employer Survey will be conducted and tallied next year Proposed Courses of Action for Improvement in Areas for which Performance Targets Were Not Met: 1. Assessment questions concerning long term contracts are being modified due to a change in the rules 2. Additional youtube videos will be introduced to reinforce management concepts 3. Discussions with Career Services will provide ideas for improving employment scenario 4. Employer Survey is conducted every other year, and will be done next year IACBE Public Disclosure of Student Learning Form 4
Student Learning Assessment for Bachelor of Science in Accounting/Accounting & Information Systems Intended Student Learning Outcomes for Bachelor of Science in Accounting/Accounting & Information Systems: 1. Demonstrated understanding of the concepts, processes and regulations of the major areas of accounting and related technologies 2. Demonstrated ability to successfully obtain professional accounting certification(s) 3. Demonstrated ability to conduct relevant research in the field of accounting 4. Graduates demonstrate a broad range of business knowledge 5. Students will demonstrate the knowledge and skills required to obtain employment in their field or enter advanced programs of study. 6. Graduates, alumni and employers are satisfied that students possess the necessary skills and knowledge to succeeed in professional endeavors Direct Measures of Student Learning: 1. Embedded multiple choice questions and problems in various accounting classes Performance Targets/Criteria for Direct Measures: Minimum average score of 70% 2. Performance on all parts of the CPA Exam Within 10% of national and state averages 3. Expert portion of matrix rubric for capstone Research Writing course 5.25/7.00 (75%) average score 4. Embedded test questions in various business courses 70% minimum average score Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Graduation Survey 2012 employment in the field 80% minimum 2. Employer Survey conducted every other year (not in 2012) Average score 4/5 or 80% minimum Summary of Results from Implementing Direct Measures of Student Learning: 1. Overall met, but some areas are troublesome: Time Value Money, areas in Advanced Accounting, and Federal Taxes I 2. BEC portion is below the desired goal X Met X Not Met IACBE Public Disclosure of Student Learning Form 5
3. Goal was met with 80% average score X 4. Overall goal was met X Summary of Results from Implementing Indirect Measures of Student Learning: 1. 81% BS Accounting majors were employed in the field or a closely related one, or pursuing advanced degrees X 2. Employer Survey not conducted this year Proposed Courses of Action for Improvement in Areas for which Performance Targets Were Not Met: Met Not Met 1. Develop a rubric to determine which areas of Time Value Money students are struggling with; include TVM in homework assignments, especially in ACC 306 and FIN 333. 2. Review course content of Advanced Accounting with those of other schools to determine if it is consistent with other colleges/universities. 3. Stress deadlines in Federal Taxes course to strengthen student performance. 4. Analysis of content in BEC section of the CPA exam will be compared to what is covered in our courses and curriculum. IACBE Public Disclosure of Student Learning Form 6
Student Learning Assessment for Bachelor of Science in Business Administration Intended Student Learning Outcomes for Bachelor of Science in Business Administration: 1. Ability to conduct relevant research in the field of business and/or their concentration. 2. Mastery of basic business knowledge, concepts and terminology in the areas of marketing, management, accounting, and finance. 3. Students will possess the knowledge and skills required to obtain employment in their field or a closely related one. 4. Students demonstrate preparedness in their field as rated by their employers. Direct Measures of Student Learning: 1. A minimum rating on expert reader s portion of the matrix rubric in ENG 465 (Research Writing I) 2. Embedded test questions in MGT 303, MKT 305, MGT 310, ACC 206, ACC 207, and FIN 333 Indirect Measures of Student Learning: Performance Targets/Criteria for Direct Measures: A minimum rating of 5.6/7.0 A minimum average rating of 70% Performance Targets/Criteria for Indirect Measures: 1. Graduate Survey employment statistics 90% or higher 2. Employer Survey conducted every other year 4/5 IACBE Public Disclosure of Student Learning Form 7
Summary of Results from Implementing Direct Measures of Student Learning: 1. 5.63/7.00 X 2. 76.6% X Summary of Results from Implementing Indirect Measures of Student Learning: Met Not Met 1. 59% X 2. Not conducted this year, but rating last year exceeded the minimum at 4.65/5.00 Proposed Courses of Action for Improvement in Areas for which Performance Targets Were Not Met: 1. Finance is the weakest area assessed; more examples in class and exercises out of class are recommended. Met Not Met 2. Employment percentage is down in large part to the economy, and students are employed at 90%, but not in the field. Continue to work closely with Career Services to prepare students to meet employers needs. 3. Use of the TI 84 in Finance class may help student performance. 4. New assessment tool case and rubric, is being administered in 2013 in the capstone course IACBE Public Disclosure of Student Learning Form 8
Student Learning Assessment for Master of Business Administration Intended Student Learning Outcomes for Master of Business Administration: 1. Demonstrated mastery of concepts, terminology, and approaches in the the major areas of management and related decision making technologies. 2. Demonstrated knowledge of concepts in marketing and their applications. 3. Demonstrated knowledge of concepts of finance and their applications. 4. Demonstrated knowledge to obtain employment in their field or a closely related one. 5. Demonstrated ability to succeed in their career. Direct Measures of Student Learning: Performance Targets/Criteria for Direct Measures: 1. Capstone Cola Wars case rubric; embedded test questions 3.5/5.0 for case rubric; 70% for embedded test questions 2. Case study and embedded test questions in core Marketing Strategies classs 80% minimum average score 3. Embedded test questions in FIN 623 70% minimum average score Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Graduate Survey employment statistics 90% or higher 2. Employer Survey conducted every other year 4/5 IACBE Public Disclosure of Student Learning Form 9
Summary of Results from Implementing Direct Measures of Student Learning: 1. 3.7/5.0 X 2. 100% X 3. 67.3% X Summary of Results from Implementing Indirect Measures of Student Learning: 1. 83% X 2. Not conducted this year, but rating last year exceeded the prescribed. Proposed Courses of Action for Improvement in Areas for which Performance Targets Were Not Met: 1. Finance faculty are addressing specific topics to be reinforced with additional exercises and in class examples (time spent) 2. Discussions are being held with Career Services to see how employment can become more closely related to the field IACBE Public Disclosure of Student Learning Form 10
Student Learning Assessment for Master of Management Intended Student Learning Outcomes for Master of Management: 1. Demonstrated mastery of concepts, terminology, and approaches in the major areas of management and related decision making technologies. 2. Demonstrated knowledge of concepts in marketing and their applications. 3. Advanced mastery of management concepts and how they pertain to organizational performance. 4. Demonstrated knowledge to obtain employment in their field or a closely related one. 5. Demonstrated ability to succeed in their career. Direct Measures of Student Learning: Performance Targets/Criteria for Direct Measures: 1. Capstone Cola Wars case rubric; embedded test questions 3.5/5.0 for case rubric; 70% for embedded test questions 2. Case study and embedded test questions in core Marketing Strategies classs 80% minimum average score 3. Embedded questions in core Management class 70% minimum average score Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Graduate Survey employment statistics 90% or higher 2. Employer Survey conducted every other year 4/5 IACBE Public Disclosure of Student Learning Form 11
Summary of Results from Implementing Direct Measures of Student Learning: 1. 3.7/5.0 X 2. 100% X 3. 100% X Summary of Results from Implementing Indirect Measures of Student Learning: 1. 83% X 2. Not conducted this year, but rating last year exceeded the minimum. Proposed Courses of Action for Improvement in Areas for which Performance Targets Were Not Met: 1. Strengthen performance in Finance area of capstone assessment through additional in class exercises and outside assignments. 2. Develop case and rubric for the management class (MGT 610) to be used in the future. IACBE Public Disclosure of Student Learning Form 12
Student Learning Assessment for Master of Science in Finance (not yet accredited by IACBE) Intended Student Learning Outcomes for Master of Science in Finance: 1. Graduates possess specialized skills in corporate and project valuation. 2. Graduates will master the basics of risk assessment and management. 3. Graduates will diplay a good understanding of investment principles. 4. Demonstrated knowledge to obtain employment in their field or a closely related one, or to enter an advanced program of study. 5. Demonstrated ability to succeed in their career. Direct Measures of Student Learning: Performance Targets/Criteria for Direct Measures: 1. Harvard Business School Case 70% or higher average class performance 2. Harvard Business School Case or equivalent 70% or higher average class performance 3. Embedded questions in Investment and Managerial Finance classes 70% or higher average class performance Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Graduate Survey employment statistics 90% or higher 2. Employer Survey conducted every other year 4/5 IACBE Public Disclosure of Student Learning Form 13
Summary of Results from Implementing Direct Measures of Student Learning: 1. 76.67% X 2. 82.61% X 3. 70.2% X Summary of Results from Implementing Indirect Measures of Student Learning: 1. 82% X Met Not Met 2. Not conducted this year, but rating last year exceeded the minimum. Proposed Courses of Action for Improvement in Areas for which Performance Targets Were Not Met: 1. Increase applied in class work on topics that are not as high 2. Continue to differentiate among students in classes those who are MS in Finance majors vs those who are not, to determine most accurate conclusions Met Not Met IACBE Public Disclosure of Student Learning Form 14
Student Learning Assessment for Master of Science in Taxation (not yet accredited by IACBE) Intended Student Learning Outcomes for Master of Taxation: 1. Advanced mastery of preparation of the form 1040 2. Proficiency in a multitude of taxation topics including but not limited to computing federal & state taxable income and tax of individuals, corporations, estates and trusts; determining the flow through effect of transactions from partnerships and S corporations; determining tax effect of property transactions; ethics and procedures of tax practice; research, etc. 3. Demonstrated knowledge to obtain employment in their field or a closely related one. 4. Demonstrated ability to succeed in their career. Direct Measures of Student Learning: Performance Targets/Criteria for Direct Measures: 1. Form 1040 80% correct (overall average) 2. Embedded test questions in Taxation classes 80% correct (overall average) Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Graduate Survey employment statistics 90% or higher 2. Employer Survey conducted every other year 4/5 IACBE Public Disclosure of Student Learning Form 15
Summary of Results from Implementing Direct Measures of Student Learning: 1. 93% X 2. 90% X Summary of Results from Implementing Indirect Measures of Student Learning: 1. 100% X 2. Will be calculated to include MS in Taxation students next year Proposed Courses of Action for Improvement in Areas for which Performance Targets Were Not Met: 1. Obtain a more comprehensive sampling of topics for Direct measure #2; not all courses are being reported at this time. 2. Employer Survey will include this major next year. IACBE Public Disclosure of Student Learning Form 16