Short profile: Dr. J. Clement Sudhahar, Professor, is a marketing specialist as well as the Head of Centre for Services Marketing Research, SBL&M, Karunya University, Coimbatore. His marketing and teaching experience spans over two decades. His qualifications include M.B.A. and Ph.D. A prolific author, Dr. Clement Sudhahar has published over 50 articles in both the national and international referred journals. He is serving the editorial boards of more than five international journals. He has authored 7 books till date and is also penning two more books. His areas of interest include Customer and Employee Retention Management, Brand Building and Marketing Through Customer Insights. ------------------------------------------------------------------------------------------------------------------------------- EDUCATIONAL QUALIFICATION Ph.D (Marketing), Bharathidasan University, Trichy. [Highly Commended] M.Phil (Marketing), School, Bharathiar University, Coimbatore. [Highly Commended] MBA (Marketing), School, Bharathiar University, Coimbatore. [Distinction] BBA - APSA College, Madurai Kamaraj University, Madurai. [University Topper] PRESENT OCCUPATION Professor Marketing Area& Research Development School of Business Karunya University Coimbatore 641 114 India. KEY RESULT POSITIONS IN CURRENT JOB Executive Editor - Karunya Journal of Research
Coordinator Research Development Head Centre for Services Marketing Research Coordinator e Branding WORK EXPERIENCE: 22 years Period Designation Organization Nov 99 to till date Professor. Associate & Assistant Professor School of Business, Karunya University, Coimbatore. Dec 98 to Nov 99 Jan 97 to Nov 98 Mar 94 to Jan 97 May 92 to Feb 94 Senior Lecturer Area Manager & Assistant Manager Marketing/Sales Assistant Manager Sales & Group Leader Senior Sales Executive & Sales Executive CMS Institute Studies, Coimbatore. Mahindra Holidays & Resorts (I) Ltd., Chennai & Salem. Maxworth Orchards (I) Ltd., Chennai & Madurai. Sterling Holiday Resorts India Ltd., Coimbatore & Madurai. CAREER ACHIEVEMENTS National Level Top 3 Salesman Award as Sales Executive in Sterling Holiday Resorts (I) Ltd in Aug 92. Best Country Manager Award from Maxworth Orchards (I) Ltd in Jan 96. Manager of the Month Awards thrice in Mahindra Holiday Resorts (I) Ltd.in 1997 Best New Faculty Award from CMS Institute Studies in 1999 Rashtriya Vidhya Saraswathi Puraskar award from IEMR in 2009 Best Researcher Karunya School of Business CONSULTANCY WORKS UNDERTAKEN
Marketing Strategies to boost up sales during off-season Cassidy s Textiles, Chennai. Customer Driven Policies & Marketing setup for PAN Transport and Cargo Ltd., Chennai, Salem and Coimbatore Branches. Selling strategies for Bright Burnishing Tools, Coimbatore. Project preparation and execution for Vasans Infrastructure Foundations, Madurai. Interactive Marketing strategy development and implementation for Coimbatoe based SMEs. MANAGEMENT DEVELOPMENT PROGRAMMES CONDUCTED Conducted a program on Handling Sales Objections for the Salesman of Mahindra Holidays & Resorts (I) Ltd, Chennai. Conducted a 3 day MDP on Marketing Management for Middle Management Executives of JKNM & SSM Textiles Units, Kumarapalayam. Conducted Leadership skills training program for Middle Level Management of south zone of Mahindra Holidays & Resorts (I) Ltd. Conducted a Personality Development Programme for the employees of SSI Ltd., Coimbatore. Handled a Customer Insights program for E2E Management Consultants. Conducted a MDP on CRM for Small Business Units for Coimbatore based SMEs. FACULTY DEVELOPMENT PROGRAMMES (FDPs) CONDUCTED Conducted a FDP on Non-Parametric Statistical Tools for Research in February 2002. Organized a FDP on Statistical Tools for Research in April 2002. Conducted FDP on Multivariate statistical Tools for Research in September 2003. Conducted a STTP Programme on Statistical Tools for Managerial Decision Making for MBA Faculty from all over the state in July 2006. Case Method as Pedagogy Workshop for Management Faculty at KSM in August 2008.
Research and Publication Workshop for Engineering Faculty in September 2010. TRAINING PROGRAMMES CONDUCTED Presentation Skills for ZEAL, Chennai Administrative Skills for AID, Coimbatore Industry Expectation on Placement Officers for Management Institutes Research Reporting and Presentation for Management students Data Analytics for Bharathidasan University MBA students SEMINARS/CONFERENCES ORGANISED Enfobiz a National Seminar on e-business in 2000 Financial Services Marketing National Seminar in 2003 Service Quality Management International Seminar in 2005 Paradigm Shift in Financial Services National Seminar in 2006 NCFM Program on Financial Markets National Workshop in Sep 2008 Workshop on Marketing Research Opportunities in Sep 2008 Workshop on Winning Mindshare of Education Stakeholders in Oct 2008 Panel Discussion on Global Slowdown Implications in Nov 2009 Workshop on Marketing Data Analytics in Aug 2010 MONOGRAPHS PREPARED Service Quality Gaps in Retail Banking Sector Application of Non-Parametric Statistical Tools for Researchers Empirical Investigation of Antecedents of Service Loyalty Brand Preference Factors in Passenger Cars Testing the Resilience of Indian Capital Market
RESEARCH REPORTS SUBMITTED Peer Influence in Automobile Purchase Decision Making as M.Phil., Thesis Service Loyalty in Indian Retail Banking Sector as P.hD., Thesis PAPERS PUBLISHED: (44 Nos) International 16: National 28. S. No Journal Volume & Issue No/ Period Page Nos. Title 1 Indian Management 6 & 3 / Mar 01 21 24 Era and Destiny of E-Business 2 Indian Journal of Marketing July August 2001 13 16 Market Bridging An Indian Success Story 3 8 M JIMS Apr June 2002 22 28 Infrastructure Development in India The Missing Links 4 Indian Journal of Marketing 3(1) January 2003 21 27 Issues and Challenges in Supply Chain Management. 5 Journal of ISTE 1(2) September 2003 11 17 Knowledge Management Applications in Technical Education in India. 6 SMART Journal of Business Management Studies Vol.1(2) July- December 2005 87-96 Service Quality Gaps: A Re-examination and Extension 7 Research Vol. (1)(1) July 2005 103-117 An Investigation into the Impact of Sex-Role Orientation on Household Decision Behaviour in India 8 Pranjana Vol.17 (2) Jul-Dec 2004 73-80 Dr. Kokkariwala s Confusion Case on Strategic Management Decisions 9 SCMS Journal of Indian Management 1(4) Oct Dec 2004 37-51 The Measurement of Service Quality Perception in Banking Sector
10 SCMS Journal of Indian Management 2(2) Oct-Dec 2004. 37-49 A Correspondence Analysis Approach to Service Quality Determination in Banking Sector 11 Studies 2 (2) Oct- Mar 2005 112-121 Role of e-scm in Small Scale Industries in India 12 New Frontiers in Education 4 (3) July-Sep 2004 53-65 Branding in Education Industry : An Indian Perspective 13 SMART Journal of Business Management Studies 1(1) Jan-June 2005 43-53 Purchase decision making and SRO: Empirical Investigation of Linkages 14 Indian Journal of Marketing 35 (6) June 2005 29-41 Peer Influence in Automobile Purchase Decision Making 15 Journal of Commerce and Trade 1(1) Oct 2005 45-51 Application of Confirmatory Factor Analysis in Services Marketing 16 SMART Journal of Business Management Studies 1(2) July Dec 2005 87 96 Service Quality Gap Models: A Re-examination and Extension 17 of Applied Sciences(Pakistan) Vol.6(7) June 2006 1472-1480 Banking Service Loyalty Determination Through SEM Technique 18 Academic Open International Internet Journal (Bulgaria) Aug. 2006 994-1002 Service Quality Gaps: A Retro Analysis 19 American Journal of Applied Sciences (USA) Vol.3(4) Sep.2006 1814-1818 Service Loyalty Measurement Scale : A Reliability Assessment 20 of Applied Sciences (Pakistan) 6 (11) Nov.2006 774-790 Service Quality Measurement in Indian Retail Banking Sector: CA Approach
21 Prestige Journal of Management Research 5 (2) October- 2005 265-278 SRO Measurement and Scale Development in Assessing Spousal Dominance on Purchase Decision Making in India 22 SCMS Journal of Indian Management July 2006 33-40 Application of Structural Equation Modeling in Marketing Research: A Demonstration 23 Indian Journal of Development Research and Social Action 2(2) July-Dec 2006 335-350 Service Quality Models Framework A Conceptual Revisit 24 of Applied Sciences (Pakistan) 2(7) July 2007 1112-1120 Service Loyalty Measurement in Indian Retail Banking Sector: An Empirical Investigation 24 Global Journal of Development Research and Social Action 6 (7) Jul-Dec2006 43-55 Service Quality Models : A Conceptual Framework 25 Anvesha 1(1) May 2008 11-19 Service Involvement Scale Development for Banking Industry. 26 of Biosciences and Management 1 (1) Jan-Mar 2008 25-31 Service Quality Perceptions in Hospital Industry- An Empirical Analysis 27 The Chanakya 8(1) Jan June 2008 79 94 Service Loyalty Determination 28 AMITY Management Analyst 3(1) Jul-Dec 2008 78-85 Organizational Stress: Issues and Implications An Empirical Study in Sri Lankan Private Sector Banks 29 International Research Journal of Finance &Economics (UK) 25 (09) Mar 2009 7-20 Testing the Semi-strong Efficiency of Indian Capital Market 30 College Science in India (Malaysia) 3(1) Feb 2009 50-68 Testing the Efficiency Of Indian Stock Market: An Event Study Approach 31 South Asian Journal Of Socio Political 9 (2) 79-83 Testing the Efficiency of Indian Stock Market with respect to Rights Issue Announcement
Studies Jan-Jun 2009 32 Research and Technology 3(1) Jan - June 2009 39-53 Testing Informational Efficiency of Indian Capital Market with respect to Buyback Announcement: A study on Information Technology Industry 33 Amity Management Analyst 3 (2) June 2009 87-96 Work Stress Management: An Empirical Assessment in Srilankan Banking Sector 34 SMART Journal of Business Management Studies 5(2) Dec 2009 23-30 Evaluation of Internet Marketing Effectiveness: A Cognitive Mapping Approach 35 of Banking and Finance (USA) Accepted Testing the Resilience of Indian Capital Market 36 Business Plus 1(1) Jan 2010 16-22 Implementation of STP Strategies: A Meta Analysis of Indian Passenger Car Industry 37 RVS Journal of Management 2(1) February 2010 110 118 Internet Banking Acceptance An Extended Technology 38 SCMS Journal of Indian Management 7(2) Apr - Jun 2010 67-79 Car Industry: SWOT Analysis 39 Asian Journal of Business Management 6 (1) Jan 2010 73-80 Brand Preference in Passenger Cars DF Analysis 40 Prudence 1(1) 2010 79-87 Consumer Trust in Internet Banking- a conceptual model 41 The Journal of Banking, Information Technology and Management 2(2) Dec 2010 91-102 Internet Banking Acceptance, Self efficacy and Perceived Security - An Extended Technology Acceptance Model
42 Journal of Commerce and Trade 5(1) 2010 99-106 Impact of Intellectual Capital on Firm Value 43 of Emerging Business Issues 1(2) 2010 55-63 Intellectual Capital Efficiency Analysis of Indian Banks: A Malmquist DEA Approach 44 Asian Journal of Marketing (USA) 4(2) 2010 1-7 Service Loyalty in Literature: A Retrospect 45 The IUP Journal of Brand Management VII(3) Sep 2010 18-34 Brand Preference Factors of Passenger Cars: An Empirical Study 46 Journal of Education Planning and Administration (USA) Accepted Services Marketing Concepts vis-à-vis B- School Management: Qualitative Framework 47 Journal of Advances in Management 3(11) Nov 2010 15-20 Deffusion of Internet Banking in India An Empirical Study 48 SRDE Journal of Higher Education Journal 2(5) May 2010 1-7 Effective Business School Governance through Service Mangement Concepts 49 Karunya Journal of Research 2(1) Jan 2010 100-112 An Empirical Assessment of Indian Stock Market Efficiency 50 of Commerce and Management (USA) Under Final Review Customer Switching Behaviour in Indian Retail Industry 51 of Research in Social Sciences 1(1) Aug 2011 1-20 A Feasibility Study of Implementing CSR in MARG Properties, Chennai 52 Asian Journal of Scientific Research(USA) Accepted Retail Loyalty 53 Global Research Analysis 1(5) November 2012 19-20 Empirical Evidence of Predictors of Customer Trust in Online Healthcare
System in India 54 of Marketing Theory 2(2) July - Dec 2012 261-269 Potentiality of the New Sales Promotional Tool Deployment: An Empirical Study 55 4(5) Sep Oct 2013 92 97 Customer Loyalty Management Current Dimensions of Client Retention Among Stock Brokers in India 56 4(1) Jan - Feb 2013 243-257 Predictors of Customer Retention in OHCS- SEM Approach 57 4(3) May June 2013 Entrepreneurial Approach to Tourism Development in OMAN 58 SMART Journal of Business Management Studies 10(1) Jan June 2014 43-50 Determinants Influencing Usage Intensity of the B2B Web Marketing 59 5(1) January 2014 63-70 An Empirical Examination of Corporate Social Responsibility on Financial Performance A Survey of Literature 60 Global Journal for Research Analysis 3(2) February 2014 12-14 Performance Management Challenges in IT Industry An Overview CHAPTERS PUBLISHED IN EDITED BOOKS Infrastructure Development in the New Millennium: Issues and Challenges in Indian Perspective in the book (Etd) Infrastructure Development in India by Dr.S.Ganesan.2002 The Architecture of Successful Branding in Current Indian Educational Industry in Building Brands in the Indian Market, Excel Books, New Delhi, 2002. Service Quality Perceptions in Indian Hospital Sector in the book (Etd) by ICFAI Press, Hyderabad.2008. Service Quality Measurement Models Evolution: A Retro Analysis in the book (Etd) by ICFAI Press, Hyderabad.2009. Testing the Semi-strong Efficiency of Indian Capital Market in Research Advances in Finance, 10e, Campbell Publishing, UK.2009
Four Chapters in Data Analysis in Business Research: A Step-By-Step Non-Parametric Approach, authored by Dr.D.Israel, XLRI, Sage Publications, New Delhi. Sales Force Management: Text and Cases in Indian Context, authored by Dr.Khalid Hasan, Prentice Hall, Canada. PAPERS PRESENTED IN INTERNATIONAL SEMINARS International seminar on Technological Explosions in the New Millennium organized by Pondicherry School of management, Pondicherry, in October, 2002. International Seminar on Supply Chain Management organized by PSGIM, Coimbatore in May 2002. International level workshop on Case Method Teaching at MDI, Gurgaon in April 2002. International Seminar on Challenges in Management Education in the 21 st Century organized by PRIM, Thanjavur in March 2004. International Conference on Business Economics and Finance in September 2005 at Adaikalamatha Institute, Thanjavur. International Seminar on Paradigm Shift in Current Markets in January 2007 at Bharathidasan University, Tiruchirapalli. Conjoint Analysis Approach to Brand Decisions, International Seminar, Department of Commerce and Financial Studies, Bharathidasan University, 12-13, June, 2008. Employee Loyalty Determinants: An Empirical Analysis in the International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan 10-11, Jan, 2009. University, Familial Buying Influence in India: A Meta Analysis in Indian Passenger Car Industry in The International Seminar on Asia-Pacific Marketing Issues and Challenges organized by GRD College of Science of Commerce, Coimbatore, 4-5, November 6, 2009. Organisational Citizenship Behaviour and Service Quality in the International Seminar on Asia-Pacific Marketing Issues and Challenges organized by GRD College of Science of Commerce, Coimbatore, 4-5, November 6, 2009. RESOURCE PERSON/ CHAIRING IN NATIONAL SEMINARS/CONFERENCES National Seminar on Customer Relationship Management, organized by Providence College, Connoor, 28-29, August, 2008. International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan University, 12-13, June, 2008.
MIST 2008 organized by Department of Commerce and Financial Studies, Bharathidasan University, 3-4, October, 2008. International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan University, 10-11, Jan, 2009. MEMBER OF THE EDITORIAL BOARD Journal of Business Management Studies of Applied Sciences of Bio Sciences and Technology Karunya Journal of Research Asian Journal of Marketing of Applied Economics Asian Journal of Scientific Research American Journal of Ecology and Management MEMBERSHIP IN ASSOCIATION Life Member, Society for Scientific and Management Research Life Member, Society of Trade and Commerce Research Life Member, International Institute & Education Life Member, International Business Council MEMBER OF BOARD OF STUDIES Karunya School, Karunya University, Coimbatore Bharathidasan University, Trichy Gnanam School of Business, Thanjavur AWARDS RECEIVED Rashtria Vidhya Saraswathi Puraskar Eminent Citizen of India
Best Educationist Rajiv Gandhi Vidya Shiromani BOOKS PUBLISHED Customer Loyalty in Banking - ISBN 978-81-907783-29 Indian Stock Market Analysis ISBN 978-81-8465-043 -3 Data Analysis for Business ISBN 978-93-80406-29-9 Loyalty in Indian Services Sector ISBN 978-3-639-31613-1 Organisational Behaviour and Management ISBN 978-93-80406-35-0 Internal Customer Relationship ISBN 978-93-55709-29-9 Internet Business Applications ISBN 978-3-640-45671-1 BOOKS TO BE PUBLISHED Brand Management in India being written for an accomplished publisher. Services Marketing-Cases in Indian Context - being written for an international publisher e Banking: An Indian Perspective Internet Literacy in the Emerging Economies Logistics and Supply Chain Management Sales Management: Text and Cases Dr. Clement Sudhahar can be reached via e-mail: clemns@rediffmail.com.