An Innovative Service Program for Export Growers



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BAYGAP TOOL An Innovative Service Program for Export Growers EUREPGAP Leadership Latin America. 20 April 2007 Initial Situation Fresh Vegetable and Fruit exports to Europe have grown fast since year 2000. BCS Peru have been the market leader for several decades and export growers have well recognized its high quality products and have respected the technical support from its representatives. EurepGAP Certification have became an main issue for growers since 2002, at that moment most of the pesticide spray workers had not received training about safe use and have not used personal protection wearing. Since 2002 growers have asked BCS for pesticide safe use training courses (AgroVida) and documents for fulfill EurepGAP. After analyze the EurepGAP Protocol (point 8) the Team realized that BCS Peru was able to offer more than a single training course and could offer a complete set of training courses about Good Agricultural Practices plus all the documentation required and a quality technical support on the field. The Project Team saw that there was a main opportunity to create a Program that could offer a complete service (with a brand) such as several training courses, documentation support, personal protection uniforms and specialized advice in spray technology, in other words, a whole program that was able to fulfill all the grower needs about EurepGAP s Protocol pesticide issues. 1

EurepGAP Control Points Crop Base EUREPGAP complaint environment worker health, safety and welfare pollution and residue manag. post.-harvest treatments harvest crop protection irrigation fertilization soil & substrate management site management & history seeds, varieties and patrons registry maintenance and internal auditory traceability Objectives & Strategies Creation of a Complete Service Program for EurepGAP Certification about Pesticide issues. In order to notice all the customers needs and to maximize the BCS infrastructure capacity the Project Planning Team was formed by people from Technical, Regulatory and Marketing departments. Positioning of BayGAP Tool brand as the Top Service Program for EurepGAP Certification, recognized by growers and Certification companies. Strength loyalty of Customers (export growers). The close working with grower s technical team in order to get the common achievement The EurepGAP Certification have improved our customer knowledge. The 10 people Team of trainers was able to make training courses simultaneously in the several export zones otherwise our competitors only have had one trainer specialized in GAP issues. That have been the reason competitors have not been able to copy BayGAP Tool program yet. 2

Training Courses 1. CPP Safe Use. 1. Covers CPP Chapter Safe Use. 12.4 HERRAMIENTAS Bayer 2003 PARA BUENAS PRACTICAS AGRICOLAS La empresa certifica que: Martín Paredes Agreda ha asistido a la charla: Rol de los Productos para la Protección de Cultivos en el MIP 2. CPP storage and Transportation 3. CPP role in IPM 4. Pest Resistance Management Covers Chapter 8.8 Covers Chapter 8.1 Covers Chapter 8.1 Trujillo, 12 de Junio del 2003 Ing. Manuel Cueva Gerente Técnico Ing. Calixto Montes Jefe Zona 5. CPP Residue Management Covers Chapter 8.7 6. Application Techniques Covers Chapter 8.5 Services & Documents 1. Label Extension 1. CPP Safe Use. trials 1. Covers CPP Chapter Safe Use. 8.2 2. Label paper copies and MSDS Covers Chapter 8.2 Patron Gotas Pulverizadora Tractor Set 05 03 Chavimochic Kinetic 0.1 % Velocidad :6.2 km/h Presion : 90 LPC Boquilla Jacto V10 Gasto Agua : 332 l/ha 3. CPP analysis certification papers. 4. Updated Tolerance lists. Covers Chapter 8.2 Covers Chapter 8.2 5. Local Residue studies. Covers Chapter 8.4 6. Application equipment calibration. Covers Chapter 8.5 7. Protective suit low priced sale Covers Chapter 12.5 3

Tactics and Implementation Creation of the Communication concept of the brand BayGapTool and its Logo. The logo was patented (July 2003) The BayGapTool Program was designed in order to cover all the issues related pesticide uses of EureGAP Protocol: 6 training courses (Pesticide Safe use and storage, IPM, Resistance Management, Spray techniques, Residue Management), Document supply (Labels, MSDS s), Spray equipment calibration. The BayGapTool Program was showed to the EurepGAP certification bodies in order to improve and validate it (June 2003). Was selected a group of 10 people from Sales, Technical and Marketing departments in order to create the trainer team. The team members were strategic placed at the Main Office in Lima and at main export crop growing zones. The Team of trainers was trained in EurepGAP Protocol by Primus Lab (June 2003) and SGS (May 2004), in IPM by the Agrarian University of Lima (Universidad Agraria La Molina) (June 2003) and in Tesco Nature Choice by SGS (October 2005). The promotion of the Program was canalized by two ways: was communicated directly to the growers by our sales force and showed in grower meetings and technical congresses (since June 2003). Results The BayGapTool Program have trained 8,575 people among field workers and agronomists since June 2003, 80% of them were trained in pesticide safe use. BCS have helped more than 80% main export growers to get EurepGAP Certification. BCS have sold more than 4,000 personal protection uniforms at reduced prices. 4

Colombian implementation of BayGAP Tool Knowing about the program in Peru, Colombia has adapted to local conditions. Directed to banana, ornamentals and tropical fruits (cape-gooseberry, tree tomato, granadilla, passion fruit (yellow and others). Additional Training Modules, including first aid, PPE and management of empty containers. Local law in force related to CPP. Advise by civil engineer or an architect for hygiene facilities. New vision of BayGAP - Colombia To work on local production of vegetables pilot plan with lettuce. Objective: To obtain lettuce for internal consumer produced with GAP. Including all the BayGAP program Developing IPM for lettuce. Working with Certification body (SGS) Working with retailer Carrefour Colombia and its brand Calidad Natural Working with a producer Hortifresco main supplier of lettuce Calidad Natural to CarreFour. 5

C e r t i f i c a q u e: Sr. Nombre Apellido C.C. N 79.658.325 Participó y aprobó el Módulo I BayGAP Tool Uso Seguro de Productos para la Protección de Cultivos - Generalidades Realizada el día jueves 8 de junio de 2007, en Zipaquirá, Cundinamarca, con una intensidad de 2.5 horas. Luis Fernando Vanegas Director Desarrollo Colombia Beatriz Eugenia Arrieta A. Responsable de Custodia BayGAP Tool Future Plans COLOMBIA Local adaptation ready. To be launched in banana & flower in 2007. Developing GAP program for local Carrefour Ecuador Local adaptation planned Consolidation of current offered services PERU Reshape BayGap Tool. Include practical module. Spread local residue studies. Argentina Local adaptation planned Consolidation of current offered services in CPP safe use and GAP. 6