(Identifying the $3 CPM Trip)



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(Identifying the $3 Trip) Whitepaper Series A Primer on the Business Aviation Industry Understanding Business Aviation s Costs The True Cost of Commercial Air Travel Analyzing Your Air Travel Budget For Savings Overview The previous two whitepapers discussed (1) how to determine a Cost Per occupied seat Mile () measure of various business aviation alternatives and (2) how to calculate the true of commercial air travel trip to account for lost productivity available with business aviation. This whitepaper takes this analysis to its next logical step and reviews how to use of these measures to analyze company travel history and uncover opportunities for travel budget savings, using the $3 business aviation trip for comparison. Why choose $3 for? There is an emerging sector of business aviation providers that are providing per-seat pricing in the $2 - $4 range. Historically, operators including charter, jet card, and fractional have offered whole aircraft pricing alternatives along with expensive surcharges, typically yielding s in the $5 - $10 range. The only way a company could justify these relatively high costs was if (a) there are highly compensated c-level executives requiring efficient travel (i.e. high time-value employees) (b) there are frequently travelled routes to remote company, customer, or supplier locations that the airlines couldn t serve directly or at all (i.e. large productivity time gains) or (c) there are teams of employees often flying together to serve a critical business function (high jet capacity utilization). However, charter operators and charter broker companies are applying new technologies and processes to efficiently match demand with available aircraft supply. These per seat, on-demand models are providing business jet transportation alternatives in the unprecedented range of $2 - $4 per individual traveler trip. Therefore, travel budgets may need to be reexamined for savings opportunities in light of these new cost alternatives. www.igojet.com 2010, igojet, LLC. All rights reserved. 1

This whitepaper will first discuss how to identify traditionally high trips which may be good candidates for these business aviation alternatives. Then a comprehensive approach for analyzing travel history, including needed travel metrics, is reviewed to help travel managers analyze savings opportunities. high candidate trips The following trip profiles will typically yield high s and may be eligible for a lower cost business aviation alternative: Low passenger count Trips where there are only 1-2 people traveling will likely yield high relative, simply because the cost of the trip is spread over a small number of people. Multi-day travel Trips where the outbound and return legs are more than 2 days apart will likely result on re-positioning/empty legs or crew overnight or transportation charges, driving up. Larger aircraft than needed A trip whose profile can be met with a smaller jet will unnecessarily drive up as well. For example, a 2 passenger trip that utilizes a company owned 10-seat large business jet for a 500 mile destination will result in a high. Commercial Air The following commercial air trips may drive up due high productive time losses compared with business aviation alternatives: Indirect Service Trips where a stop-over is required can add significant en-route time to the trip, driving up the lost productive time component of. Regional Destinations Trips in the range of 300-800 miles are subject to the same large hub airport inefficiencies associated security screening, aircraft boarding, ground holds, and air space bottlenecks as longer commercial trips, disproportionately driving up the lost productive time component of. High Value Employees Subjecting executive level travelers to commercial air travel on certain trips can mean high productivity time losses. Premium Fares Any of the above characteristics combined with a premium fare class (non-refundable, business/first class) will further drive up total. 2 2010, igojet, LLC. All rights reserved www.igojet.com

key air travel metrics The first step in performing an analysis of potential savings is collecting the right metrics to calculate for both business aviation and commercial air trips. For business aviation trips, most of the information required for this calculation is already provided by your business aviation provider in terms of the total trip cost. If trip expense isn t readily available or if you are analyzing future trips based on current business aviation options at your disposal, the methodology presented in the whitepaper, Understanding Business Aviation s Costs can be followed. Analysis is possible with these 3 trip variables: Total Trip Cost Trip Mileage # of Travelers With this data, you can track your business aviation for each flown segment as follows: Segment Date Trip Cost Miles (statute) # Passengers CMH to SUS 6/10/2010 $6,000 410 2 $7.32 SUS to CMH 6/12/2010 $6,600 410 2 $8.05 DET to OMA 6/14/2010 $11,500 667 4 $4.31 OMA to DET 6/14/2010 $11,500 667 4 $4.31 PWK to TEB 6/16/2010 $14,300 720 3 $6.62 TEB to PWK 6/19/2010 $15,100 720 3 $6.99 BKL to DPA 6/22/2010 $10,100 340 4 $7.43 DPA to STL 6/22/2010 $8,200 245 4 $8.37 STL to BKL 6/23/2010 $13,800 500 4 $6.90 Commercial Aviation For commercial air trips, cost Key Performance Indicators (KPIs) are often provided by your Travel Management Company on a city pair and segment basis. To calculate the true of each trip as discussed in the whitepaper, The True Cost of Commercial Air Travel for Businesses, the following variables are needed:: Trip fare Employee Annual Compensation Door-to-Door Travel Time Loss vs. this is the most difficult piece of information to collect, however, there are published charts for commercial flight times that can be used and assumptions made about other trip components (drive to airport, check-in, boarding, etc.). Similarly, jet manufacturers and other www.igojet.com 2010, igojet, LLC. All rights reserved 3

sources published trip times for trips of various distances travelled can be combined with assumptions about other trip components (taxi, boarding, etc.). The chart below represents a sample comparison between commercial and business aviation travel times (entry-level class jet used) for directly served city pairs of various distances: 6 Door-to-Door Travel Time vs. Distance (Direct Miles) 5 4 Hours 3 Productive Time Loss 2 1 Commercial Business Av 0 300 350 400 450 500 550 600 650 700 750 Distance (Statute miles) With this data compiled as in the below example, you can start to see how s compare on various city pair segment, by traveler trip: Segment Date Fare Direct? Miles (statute) Fare Employee Comp. Prod. Time Loss (min) Time Loss TOTAL MCI to PIT 6/10/2010 $260 N 770 $0.34 $1,000,000 150 $1.62 $1.96 PIT to MCI 6/12/2010 $260 N 770 $0.34 $1,000,000 150 $1.62 $1.96 CLE to BNA 6/15/2010 $480 Y 450 $1.07 $800,000 120 $1.78 $2.84 BNA to CLE 6/16/2010 $480 Y 450 $1.07 $800,000 110 $1.63 $2.70 CMH to STL 6/17/2010 $380 N 410 $0.93 $750,000 90 $1.37 $2.30 STL to CMH 6/19/2010 $420 N 410 $1.02 $750,000 100 $1.52 $2.55 ORD to EWR 6/22/2010 $600 Y 720 $0.83 $1,200,000 90 $1.25 $2.08 EWR to ORD 6/22/2010 $600 Y 720 $0.83 $1,200,000 90 $1.25 $2.08 analyzing savings opportunities Once you have gathered this segment specific data for trips, you can categorize by segment and start to narrow your search for savings opportunities. The below charts show expensive segments in terms of Average for both business aviation and commercial trips: 4 2010, igojet, LLC. All rights reserved www.igojet.com

Highest # Avg. # Total Avg. Passengers Total Spend BKL STP 20 3.1 $8.50 $210,800 SUS DET 14 2.4 $8.10 $130,000 DPA LUK 26 1.7 $7.35 $91,000 Commercial Highest # Avg. Fare Avg. Lost Time Total Avg. Total Fare Spend Prod. Loss CMH - STL 60 $0.55 $2.60 $3.15 $14,000 CVG - MKE 42 $0.62 $1.80 $2.42 $8,300 ORD LGA 84 $0.45 $1.90 $2.35 $28,400 ($75,000) ($24,000) ($119.700) Once you ve identified expensive segments, you can look within these segment s trip history to isolate those trips which exceed $3.00 to determine overall budget savings opportunities. You can also categorize by airline or business aviation vendor (e.g. Jet Card vs. Charter) to further refine your savings analysis. Projected savings with a $3 business aviation alternative Air Category: $3.00+ # Person Trips Total Avg. Biz Av Budget Savings Productivity Gains Commercial 25 $3.60 $3.00 ($39,000) $48,000 Jet Card 20 $8.50 $3.00 $71,500 Charter 12 $10.25 $3.00 $78,300 TOTAL SAVINGS $110,800 $48,000 Note that the Commercial Budget Savings are negative since the business aviation fares will be more expensive than commercial fares. However, the gains are made up through gained productive time (column titled, Productivity Gains ). www.igojet.com 2010, igojet, LLC. All rights reserved 5

conclusion By conducting a more comprehensive analysis of a company s air travel spending and trip history in terms, travel managers may be surprised to learn that there are opportunities for costs savings with business aviation alternatives, especially newer per-seat offerings. These $2 - $4 business aviation trips provide a new opportunity for companies to achieve cost savings (vs. traditional business aviation) while enabling productivity gains (vs. commercial aviation), particularly for high time-value employees. contact us For more information about igojet, please visit our website (www.igojet.com) or send correspondence to: igojet, LLC Chicago Executive Airport PWK 1115 South Wolf Road Wheeling, IL 60090 6 2010, igojet, LLC. All rights reserved www.igojet.com