MASTER MARKETING PLAN Street Date: October 19, 2010 Last Date for Orders: November 25, 2010 Fan Site: www.jbe.com Internal: www.jbe.com/entertainmen/bizarre Dist./Sales/Preorders www.jbe.com/intranet/distribution/bizzarre JBE Prepared By: Julia Yarinsky Entertainment Lead Executive: Julia Yarinsky, VP Marketing Julia.Yarinsky@gmail.com (518) 378-1225 1 Mitchell Street Oneonta NY 1382
Julia s Bizarre Entertainment The Performer Playground Street Date: October 19, 2010 OVERVIEW Julia s Bizarre Entertainment is an entertainment company established to travel around Oneonta to put on shows for college students and local residents. The main goal is to cultivate local talent and further more to reach out to major record labels and talent and film agencies with the local findings. This agency has cultivated musicians, actors, poets, comedians, and puppeteers from all over the City of Oneonta. The bulk of income and promotion will come from a series of short films generated from the shows that Julia produces. Performers/Artists signed will debut at local venues as they are filmed. The pricing, positioning and cooperative opportunities secured to date indicate a potential play at local, regional, and global theatres and cinemas. Local radio stations and regular appearances at local banquets/events will occur to further promote the film and the live shows. The following plan details spends, campaigns and promotions at retail, online, electronic media, press and radio designed to maximize first week sales, visibility and long- term catalog potential for Julia s Bizarre Entertainment, The Performers Playground the film series. All marketing, distribution and retail related inquiries should be directed to Julia Yarinsky, VP of marketing. Press, promotions and auxiliary campaign inquires should be directed to corresponding VPs and copied to Yarinsky. PHASE I GOALS: Cultivate talent Sign artists to gain right to put on film Film Performers Provide Venue s and activities for performers New York Nashville San Francisco Los Angeles Quebec KEY POINTS: Oneonta Theatre first week of release Stella Luna s Ristorante first week of release Autumn Cafe on street date City Tour kicks off week of street date Radio edit: Julia s Bizarre Ent. digitally distributed to local radio Email blast Facebook friends Email blast to Julia Yarinsky mail list (22000)
TARGET DATES: July1 5, price and positioning secured October 19, 2010 Street Date October 21, Oneonta Theatre November 19, Stella Luna s Ristorante November 23, Autumn Cafe November 24, film tour kicks off DISTRIBUTION: June: release short films at theatres June: solicitation begins at 4500 accounts Early July: one sheet mailing to sales force and independent reps (12000) Late July: one sheet mailing to 4500 accounts (75000) Final order date November 25, 2010 RETAIL: Hush Hush, Retail Promotions firm on retainer for 12 week Street date: Tier 1 accounts price and positioning, front of store, 3 weeks Oneonta Theatre (NY), pre-release coupon NuPhlo Music (LA area), bag-stuffers All materials available for emerging coop opportunities, contact J. Yarinsky ONLINE: itunes -Youtube Clips, 500,000 hits Pre order campaign 3 weeks prior to street date Exclusive advance video, The Performers Playground, 1 week prior to street date Middle, Top Banner rotation 2 weeks from street date Film availability on Netflix Amazon ELECTRONIC MEDIA: Oneonta Theatre, October 21 Stella Luna s Restaurante All Things Considered, November 19 Autumn Cafe, November 23 myspace.com/jbe RADIO PROMOTION: Artist show case radio convention Going for adds week of August 28 WIRK, WONY, WUOW interviews for artists Broadcast aural commercial promoting performers August 21, The Performers Playground digitally distributed to local radio
PRESS / PUBLICITY JBE publicity retained for 18 weeks All press inquires through Julia Yarinsky, VP Publicity Anticipated coverage: Oneonta Theatre, October 21 Stella Luna s Restaurante All Things Considered November 19 Daily Star review week of release CONSUMER PROMOTIONS Spot ads at Oneonta Theatre, Stella Luna s Ristorante, and The Autumn Cafe week of release New York: FYE Nashville: FYE Chiago: FYE San Francisco: Best Buy Los Angeles: Best Buy Print ads Acoustic Life magazine, September, full-page, 4 color Film Industry magazines SXSW cover story Flavored Iced Tea, healthy energy drink cap bounce back redeemable at FYE TCHOTCHKES / SWAG, DISPLAY MATERIALS Bizarre Entertainment branded Flavored Ice Tea Bizarre entertainment bathroom supplies Embroidered shirts, Performers Playground TVs Displaying DVD of films from the performers Coasters Card board cut out of Logo Tour business cards and pens for target JBEs (for retail, venues, bars, restaurants) TOUR: Nashville: November 25 Los Angeles: November 26 San Francisco: November 27 Chicago: November 28 Quebec: November 29 New York: November 30 PHASE II GOALS: Cultivate more artists to perform Build on service long term price and positioning commitments for film and audio production Maintain / exceed opening chart positions at local cinemas, TV and radio
Match or exceed week targets set by Julia Yarinsky, VP Sales KEY POINTS: Ongoing Press Campaign, major spots featured on weekly call Ongoing radio campaign Tour continues Apply for Film Awards Ceremony Record and Film artists TARGET DATES: September 24, Tour continues October 1, Film Awards Ceremony November 20, Julia s Bizarre Entertainment hosts Community Service activity November 23, Black Friday DISTRIBUTION: Second solicitation to top Cinemas accounts Review price and positioning of CDs, Films, and performances Review in-store displays and products Community Service, November 20 RETAIL: Hush Hush, Retail Promotions firm on retainer for 12 week Reassess pricing and production Distribution funding cleared with Julia Yarinsky Marketing funding cleared with Julia Yarinsky ONLINE: itunes Pitchfork Youtube commercial and video clips release NetFlix ELECTRONIC MEDIA: Link TV interview October 3 Public Access TV album feature October 10 RADIO PROMOTION: WONY Radio Promotion WUOW, 91.3 will consider audio film commercial PRESS / PUBLICITY WUOW 91.3 interview October 3 Public Access TV film preview release October 10 CNN Hollywood Minute film review October 16 Daily Star, Weekend feature (pending)
State Times Review October 16 The O-Scene magazine review/interview, week of October 23 CONSUMER PROMOTIONS Print ads Tour market arts weeklies tagging JBE account and venue Flavored Iced Tea, healthy energy drink cap bounce back redeemable at FYE TCHOTCHKES / SWAG, DISPLAY MATERIALS JBE branded Flavored Iced Tea Julia s Bizarre Entertainment Embroidered shirts, Performers Playground Coasters Card Board cut outs of logos Tour business cards and pens for target JBEs TOUR: Nashville: November 25 Los Angeles: November 26 San Francisco: November 27 Chicago: November 28 Quebec: November 29 New York: November 30