Russian Where Palace MEDIA KIT NEXT EDITION: November 2012 to May 2013 Where Paris 35 rue des Mathurins, 75008 Paris Tél: +33 (0)1 43 12 56 56 www.wherepariseditions.com
2 BOOK THE NEXT EDITION A practical guide to Paris for S visitors 8 Advertorial: September 14th 2012 8 Ad close: October 10th 2012 8 Language: Russian 8 Duration: 8 Quantity: November 2012 to May 2013 10.000 copies 8 Size: 8 Shaping: 8 Nb of pages: 16 cm x 24 cm Perfect binding 96 + 4 (covers) 8 Inside paper: Glossy 135 gr 8 Covers: Glossy 350 gr / film-coated 8 Hotel distribution in Paris: 8 Other distribution in Paris: 8 Distributed prior to arrival in Paris: 170 hotels where Russians stay during their trip Strategic points of information: Paris Tourist Office, Embassies TRANSAERO (The leading private Russian airline company) Flights: Moscow to Paris Distribution: Given to all passengers in First Class Copies: 3,000
3 Editorial features: inform tourists in places they frequent 8Luxury shopping destinations presented by neighbourhood: * Montaigne/Champs-Elysées * Rue Saint Honoré/Rivoli * Faubourg Saint-Honoré * Vendôme/Opéra * Saint-Germain-des-Prés 8Where Now selection: «Chic» trends 8Secret Paris and by appointment only features 8Watches, jewelery and fashion trends 8A selection of Michelin-starred restaurants 8Tourism & Leisure for the whole family features 8Pratical information about Paris 8Paris by Night
4 first class DISTRIBUTION 8More than 170 luxury hotels (listed hereafter) 8Where is the official magazine partner of the Concierges Clefs d Or 8A person from Where is devoted to the distribution of the magazine and visits each hotel 8Each Hotel Director or Head Concierge decides on its own distribution: Conciergerie, front desk, lounge, rooms... other distribution points: 8Travel & Tourism agencies in Paris for Russians 8Embassy of the Russian federation 8Permanent Delegation of the Russian Federation to UNESCO 8Chabé Limousines 8Paris Tourist Office our partners: 8Where restocks the hotels when they require additional magazines
5 Hotel Acadia Opéra BW Hotel Amarante Beau Manoir Hotel Ambassador - Radisson Hotel Ampère Hotel Anjou La Fayette BW Hotel Arcade Hotel Astor Saint Honoré Hotel Astoria Opéra BW Hotel Astra Opéra BW Hotel Baltimore Sofitel Demeure Hotel Balzac Hotel Bank Hotel Beauchamps Hotel Bedford Hotel Bel-Ami Hotel Bergère Opéra Hotel Boétie Hotel Bradford Elysées BW Hotel Brighton Hotel Bristol (Le) Hotel Burgundy Hotel California Hotel Cambon Hotel Castiglione Hotel Castille Hotel Caumartin Opéra Hotel Cécilia Hotel Chambiges Hotel Champs-Elysées Plaza Hotel Château Frontenac Hotel Chateaubriand Hotel Cheverny Hotel Crillon Hotel Claridge Bellman Hotel Concorde Lafayette Hotel Concorde Opéra Hotel Concortel Hotel Continent Hotel Corona Hotel Costes first class DISTRIBUTION A selection of hotels where Russians stay (5* hotels are currently being classified in bold are approved 5* hotels) Hotel Crowne Plaza République Hotel Ducs de Bourgogne Hotel Duminy Vendôme Hotel Edouard VII Hotel Flèche d Or BW Hotel Fraser Suite Claridge Champs-Elysées Hotel Fraser Suites Harmonie Paris Défense Hotel Fouquet s Barrière Paris Hotel Four Season George V Hotel France-Louvre Hotel François Ier Hotel Garden Elysée Hotel Golden Tulip Le Pera Hotel Golden Tulip St. Honoré Hotel Grand Hotel Montmartre Hotel Grand Hotel Haussmann Hotel Hilton Arc de Triomphe Hotel Hilton Paris Hotel Horset Opéra Hotel Hyatt Regency Paris Madeleine Hotel Imperial Rennequin Hotel InterContinental Grand Hotel Hotel InterContinental Marceau Hotel Keppler Hotel Kleber Hotel Lancaster Hotel La Resèrve Paris Hotel Lotti Hotel Lord Byron Hotel du Louvre Hotel Louvre Saint Romain Hotel Lumen Hotel Lutétia Hotel Maison Champs-Elysées Hotel Majestic & Villa Majestic Hotel Mandarin Oriental Paris Hotel Marignan Champs-Elysées Hotel Marriott Champs-Elysées Hotel Marriott Rive Gauche Hotel Mattle Hotel Mathurin (Le) Hotel Mayfair Hotel Mélia Alexandre Hotel Mélia Vendôme Boutique Hotel Melia Royal Alma Hotel Mercure Champs-Elysées Hotel Mercure la Défense Hotel Mercure Opéra Lafayette Hotel Mercure Royal Madeleine Hotel Méridien Etoile Hotel Méridien Montparnasse Hotel Meurice (Le) Hotel Millenium Opéra Paris Hotel Montaigne Hotel Napoléon Hotel New Hotel Opéra Hotel Newton Opéra Hotel Normandy Hotel Novotel Paris Tour Eiffel Hotel Opéra Lafayette Hotel Opéra Richepanse Hotel Paix Madeleine Hotel Park Hyatt Vendôme Paris Hotel Pavillon Montaigne Hotel Pershing Hall Hotel Place du Louvre Hotel Plaza Athénée Hotel Plaza Tour Eiffel Hotel Powers Hotel Princesse Caroline Hotel Pullman Château de Versailles Hotel Queen Mary Hotel Radisson Blu Ambassador Hotel Radisson Blu Champs-Elysées Hotel Radisson Blu Dokhan s Hotel Raphaël Hotel Régina Paris Hotel Renaissance Paris Vendôme Hotel Renaissance Le Parc Trocadéro Hotel Résidence du Roy Hotel Rochambeau Hotel Rond Point des Champs-Elysées Hotel Rochester Hotel Royal Hotel Royal Bergère Hotel Royal Elysées Hotel Royal Monceau Hotel Royal St. Honoré Hotel Saint Petersbourg Paris Hotel Saint Augustin Elysées BW Hotel San Régis Hotel Scribe Hotel de Sers Hotel Shangri-La Hotel Sofitel Le Faubourg Paris Hotel Sofitel Paris Arc de Triomphe Hotel Splendid Hotel Square Hotel Sidney Opéra Hotel St. James Paris Hotel St James & Albany Hotel Thérèse Hotel Touraine Opera Hotel de la Trémoille Hotel Trianon Palace Versailles Hotel Vendôme Hotel Vigny Hotel Villa Beaumarchais Hotel Villa Opéra Drouot Hotel W Hotel Waldorf Arc de Triomphe Hotel Waldorf Madeleine Hotel Warwick Hotel West End Hotel Westin Paris Hotel Westminster Hotel le 9 Hôtel Hotel Le 123
6 RATES & FORMATS covers: Outside back cover (booked): Inside back cover: 9 000 HT 6 000 HT DOUBLE PAGE: 1 st opening double page: 11 000 HT 2 nd opening double page: 10 000 HT 3 rd opening double page: 9 000 HT Double Page: 8 000 HT other formats: Right page facing editorial: Right page facing summary: Full right page: 5 500 HT 5 500 HT 4 900 HT
7 a selection of our advertising partners in the collection:
8 OUR LUXURY EDITIONS IN PARIS: WHERE PLAN POPOUT Promotion / Event Edition CHINOISE PARIS CITY GUIDE where MAPS 巴 黎 市 2012-2013 地 图 CHINOIS Edition CHINOISE + SHOPPING MAPS Edition MOYEN-ORIENT PLAN DE PARIS Edition CHINOISE Edition RUSSE
9 OUR COMPLETE range of publications in paris: Magazine WHERE PARIS Monthly / 100% English 55 000 copies / month Magazine GREATER PARIS Quaterly / French-English 250 000 copies / issue FBS BROCHURES 20 millions flyers per year WEB Site Paris SALES AGENT Luxury Map PRINTEMPS DPT STORE 1,5 million copies per year WHERE MAPS MAP OF PARIS 2,5 million copies / year WHERE MAPS CHINESE MAP OF PARIS - CHINESE 50 000 copies / year PLAN POPOUT Promotion / Event Mobile iphone / ipad WhereNow PARIS