Lead Generation Lessons From 4,000 Businesses A Study Based on REAL DATA from 4,000 Businesses
Table of Contents Factor 1 Blogging... 4 Factor 2 Web Pages... 10 Factor 3 Landing Pages... 14 Factor 4a Social Media: Twitter... 17 Factor 4b Social Media: Facebook... 20 CONCLUSION & ADDITIONAL RESOURCES... 25 2
Introduction Inbound Marketing is a critical skill for any company that wishes to be successful with online marketing today. This study is based on data from HubSpot s 4,000 customers. We analyzed the relationships between various inbound marketing activities and the volume of traffic and leads that correlate with those factors. Factors studied include: Blogging Landing pages Website pages Facebook reach Twitter reach The graphs provide index numbers for traffic and lead volume. (The index numbers are based on a base level of 100 times the ratio to the base value.) The underlying growth was calculated with median values of HubSpot s customer base. 3
Factor 1 Factor one: Blogging Blogging 3 4
Your blog is your unedited version of yourself. affic affic Blogging & Traffic The study compared blogging frequency against traffic & leads. The results showed staggering correlations. logging frequency against traffic & leads. The results showed staggering correla/ons. Businesses who blogged 16 to 20 times per month got over 2 times more traffic than those who blogged less than 4 times per month. logging frequency against traffic & leads. The results showed staggering correla/ons. gged 16 to h gged got over 16 to 2 than got those over 2 than 4 those Ames han 4 Ames Those who blogged at least 20 times per month had 5 times more traffic than those who blogged less than 4 times per month. at least 20 ad at 5 least /mes 20 ad hose 5 /mes who ose Ames who per Ames per 5 4
s Blogging & Leads Lead volume grew consistently and drastically among businesses who blogged over 5 times per month. Businesses who blogged just 16 to 20 times per month got 3 times more leads than those who didn t blog. tently and dras/cally among businesses who blogged over 5 Ames per month. Those who blogged at least 20 times per month saw nearly 4 times more leads than those who didn t blog.. d just 16 got 3 those least 20 early 4 those 5 6
Blogging & Leads: B2B vs. B2C s: B2B vs. B2C B2B businesses who blogged just 16 to 20 times per month got 3 times more leads than those who didn t blog. B2C businesses who blogged just 16 to 20 times per month got over 4 times more leads than those who didn t blog.. logged just nth got 3 n those who logged just nth got ds than. 6 7
Total Blog Posts & Traffic ts & Traffic Businesses with over 200 total blog articles got 4.6 times more traffic than those with under 20 blog posts. ver 200 total.6 /mes those with ts. 7 8
& Leads Total Blog Posts & Leads Businesses with over 200 total blog articles got 3.5 times more leads than those with under 20 blog posts. 200 total mes e with 8 9
Factor Two: Web Pages 10
Pages & Traffic & Traffic Traffic Blogging increases the number of webpages and the increased content results in more web traffic and leads you content create, you Web the Pages create, more & Traffic the traffic more and traffic leads and your leads business your business will see. will see. The more content you create, the more traffic and leads your business will see. Businesses websites with 401 to 1,000 web pages have 9 times more traffic than those with 51 to 100. ou create, the more traffic and leads your business will see. sites websites with 401 with to 401 to ites eb s have pages with 9 401 /mes have to 9 more /mes more have e an with those 9 51 /mes with to 100. more 51 to Web Pages & 100. Traffic with 51 to 100. The more content you create, the more traffic and leads your business will see. Businesses websites with 401 to 1,000 web pages have 9 /mes more traffic than those with 51 to 100. 11 10 10 1 10
Web Pages & Leads Leads Pages & Leads Businesses with websites that have 401 to 1,000 webpages have 6 times more leads than those with 51 to 100. ebsites sses with that websites have that have ages 1,000 have webpages 6 /mes have 6 /mes leads ose with than 51 those to with 51 to Web Pages & Leads Businesses with websites that have 401 to 1,000 webpages have 6 /mes more leads than those with 51 to 100. 11 11 12
Web Pages & Leads: B2B vs. B2C Both B2B and B2C companies with over 1,000 web pages generated over 8 times more leads than those with only 51 to 100 web pages. s: B2B vs. B2C anies ges more nly 51 13 12
Factor 3 Factor Three: Landing Pages Landing Pages 13 14
eads & Leads Landing Pages & Leads Your landing pages should provide a customized sales pitch for the visitor. The data show it s not only important to have landing pages; it s important to have many landing pages. portant to have landing pages; it s important to have many landing pages. Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages. only important to have landing pages; it s important to have many landing pages. landing leads to 40 landing more 5 leads ly 1 to 5 Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages. ng pages than landing pages leads ding than o 5 landing 15 14
Landing Pages & Leads: B2B vs. B2C Both B2B and B2C companies with over 40 landing pages generated over 10 times more leads than those with only 1 to 5 landing pages.. Leads: B2B vs. B2C panies ges s with es. 15 16
Factor Four a: Social Media Twitter 17
17 & Traffic & Traffic 1 to 1,000 1 d to over 1,000 5 han those d over 5 han rs. those rs. r 1,000 d over 6 r 1,000 han d over those 6 rs. han those rs. Twitter Reach & Traffic By not tweeting you re tweeting. You re sending a message. The businesses social media reach had a strong correlation with traffic and leads. l media reach had a strong correla/on with traffic and leads. Businesses with 301 to 1,000 Twitter followers had over 5 times more traffic than those with 1 to 25 followers. l media reach had a strong correla/on with traffic and leads. Businesses with over 1,000 Twitter followers had over 6 times more traffic than those with 1 to 25 followers. 18 17
& Leads Twitter Reach & Leads B2B and B2C businesses with 301 to 1,000 Twitter followers got over 4 times more leads than those with 1 to 25 fans. B2C business with over 1,000 Twitter got 10 times more leads than those with 1 to 25 fans. 1 to 1,000 ad over 4 han those ers. er 1,000 ad 5 /mes ose with 19 18
Factor Four b: Social Media Facebook 20
eads: B2B v. B2C eads: B2B v. B2C Facebook Reach & Traffic Focus on how to be social, not on how to do social. Businesses with 501 to 1,000 Facebook fans had 3.5 times more traffic than those with 1 to 25 fans. Businesses with over 1,000 Facebook fans had 22 times more traffic.. s with llowers s with leads llowers leads fans. fans. 1,000 ore 1,000 ore to 25 to 25 21 19
h ook & Traffic Reach & Traffic Facebook Reach & Traffic h & Traffic Businesses with 501 to 1,000 Facebook fans had 3.5 times more traffic than those with 1 to 25 fans. ses to 1,000 with 501 to 1,000 ok.5 to fans /mes 1,000 had more 3.5 /mes more ith han.5 /mes 1 those to 25 more fans. with 1 to 25 fans. ith 1 to 25 fans. r ses 1,000 with Facebook over 1,000 Facebook d r ore 1,000 22 traffic. /mes Facebook more traffic. ore traffic. Businesses with over 1,000 Facebook fans had 22 times more traffic. Facebook Reach & Traffic Businesses with 501 to 1,000 Facebook fans had 3.5 /mes more traffic than those with 1 to 25 fans. Businesses with over 1,000 Facebook fans had 22 /mes more traffic. 20 2 20 22 20
Facebook Reach & Leads Businesses with 501 to 1,000 Facebook fans had 4 times more leads than those with 1 to 25 fans. book h & Leads Reach & Leads Businesses with over 1,000 Facebook fans had 12 times more leads. sses to 1,000 with 501 to 1,000 ok /mes fans more had 4 /mes more han h 1 to those 25 fans. with 1 to 25 fans. r sses 1,000 with Facebook over 1,000 Facebook ore d 12 leads. /mes more leads. Facebook Reach & Leads Businesses with 501 to 1,000 Facebook fans had 4 /mes more leads than those with 1 to 25 fans. Businesses with over 1,000 Facebook fans had 12 /mes more leads. 21 23 21
Facebook Reach & Leads: B2B v. B2C B2B businesses with over 1,000 Facebook fans got 6.5 times more leads than those with 1 to 25 fans. Leads: B2B v. B2C B2C business with over 1,000 Facebook fans got 16 times more leads than those with 1 to 25 fans.r r 1,000 es more o 25,000 es more o 25 22 24
Conclusion 25
But by tackling each tactic step by step, businesses can start seeing results. There is a direct correlation between inbound marketing activities and a website s ability to attract traffic and generate leads. Blogging increases the amount of valuable leads on the site and gives people searching for information more options to find the content. The more frequently businesses blog the more traffic and leads they got. Blogging increases the number of webpages on a site and the increased content results in more web traffic and leads. Landing pages help convert the increased traffic to leads. More landing pages mean more conversion opportunities and more leads. Increased Social Media Reach promoted the website s content to a greater number of people looking for content. The more involved a company is in social media the greater the reach, traffic and leads. Social media helped all businesses but B2C companies benefited dramatically with greater reach. Free Customized Website Evaluation Sign up for a no-obligation customized website evaluation of your website where you can learn how well it is performing, how it compares to your competitors and how to make better decisions with your marketing dollars. Find out if the inbound marketing practices can help your website attract more traffic that can be turned into leads and customers for your business. Graphtek - Thinking Creative Website: www.graphtek.com Phone: 760.341.4583 26
GET A FREE MARKETING ASSESSMENT Interested in learning more? Wondering if you are set to benefit from social media? Find out in a custom inbound marketing assessment with an expert from Graphtek s team. www.graphtek.com/ 27
72-185B Painters Path Palm Desert, CA 92260 www.graphtek.com