Transilvania University of Braşov, Romania Faculty of Economic Sciences and Business Administration Study program: BUSINESS ADMINISTRATION ( type MBA) Study period: 2 years (master) Year 1 Microeconomics and Macroeconomics credits course Seminar laboratory project SE.MMA.FI.11 5 1 1 1. The market economy. Key principles of economics. 2. Some common pitfalls for decision makers (ignoring opportunity costs, failure to ignore sunk costs and failure to understand the average-marginal distinction). 3. Demand and supply model. Price elasticity of demand. 4. Production analysis and costs of production. 5. Market structures and pricing: perfect competition, monopoly and oligopoly. 6. Measuring economic activity. The macroeconomic aggregate indicators. 7. Inflation and measuring the price level. 8. Wages and unemployment in the modern economy. 9. Financial markets, money and the role of central banks. 10.The international economy. Financial and Managerial Accountancy SE.MMA.FI.12 5 1 1 1. Accounting normalization. 2. Accounting operations implied by the funding cycle. 3. Accounting operations regarding the investment cycle. 4. Accounting operations regarding the operating cycle. 5. The accountancy of treasury operations. 6. Organizing and administrating the managerial accountancy. 1
No. of Number of hours per week Business Management and SE.MMA.SI.13 5 1 1 Entrepreneurship 1. Business concepts, characteristics.the world of international business. 2. Organizational structures and business efficiency. 3. Typology of business partners and customers. 4. Corporate objectives and business planning. Strategic business decision. 5. Business: management and leadership. Small businesses. 6. Regional and multinational business strategy. 7. Entrepreneurship concepts. 8. Entrepreneurship and innovation. Creativity. 9. Entrepreneurial strategies. 10.Building the entrepreneurial organizations. No. of Number of hours per week Quality Management SE.MMA.SI.13 5 1 1 1. Evolution of quality concept and approach. 2. Models for Quality Management Systems (QMS), standard ISO 9001: basic principles, QMS documents. 3. Approach by processes: identifying and designing processes, performance indicators. 4. Quality control, statistical methods. 5. Quality improvement, mechanism and methods. 6. QMS implementation: methodology, certification. 7. Success factors of quality approach, management responsibility. 8. Quality culture. Business Thinking Methods SE.MMA.SI.15 4 1 1 1. Business problem solving: the analytical (optimal) approach. 2. Problem definition. 2
3. Generation of alternatives. 4. Evaluation of alternatives. 5. Solution implementation. 6. Feedback and improvement. 7. Bounded rationality and the satisficing approach. Management Information System Credits course seminar laboratory project SE.MMA.SI.21 5 1 1 1. Overview of the field of information systems management in a business context. 2. Information systems concepts, components, and classification. 3. The role and management aspects of IS in contemporary organizations. 4. IS integration and business processes. 5. Enterprise Resource Planning (ERP). 6. Business renewal and potential competitive advantages as a result of using ERP. 7. Information System for operational and managerial support (Data warehouse, Data mining, OLAP, Business Intelligence). Marketing SE.MMA.FI.22 4 1 1 1. Marketing concept. Characteristics of contemporary marketing. Emergence and evolution of marketing. Areas of specializations of marketing. 2. Marketing environment. 3. Market segmentation. Products positioning. 4. Product policy. Product concept. Product life cycle. The brand. Brand strategiesi. Product mix. Product portfolio (B.C.G). 5. Price policy. Importance of the price in the marketing mix. Price strategies. 6. Distribution policy. Distribution channels. Organisation systems of distribution. Physical distribution. 7. Promotion policy. Promotion activity. Forms of promotion activity. 3
Managerial Finance SE.MMA.FI.23 5 1 1 1. The approach of financial management as a tool for the sustainable increase in the company value. 2. Capital Budgeting: Decision criteria and Real option considerations. 3. Capital Budgeting and risk. 4. The cost of capital: weighted cost of capital; optimal capital budget. 5. Capital structure management in practice: operating and financial leverage; EBIT-EPS analysis; break-even analysis. 6. Working capital policy: operating cycle, levels of working capital management, cost of short term funds. 7. The management of cash and of short term investments. 8. The management of account receivables: the commercial credit policy. 9. Determining the value of the company. Financial Investments SE.MMA.FI.24 5 1 1 1. The structure, components, instruments and role of the financial market. 2. The participants on the capital market and their interests. 3. Intermediaries and institutions on the capital markets. 4. Characteristics of shares and bonds, and the mechanism of trade on the spot market. 5. The equity market: trading mechansims, price limits and collars, stock indexes, the OTC market and pricing efficiency. 6. Using the portfolio theory within the financial management. 7. Speculation and hedging on the future market (forward, futures and option contracts). Knowledge Management SE.MMA.SI.25 4 1 1 1. KM s history in brief. 2. Objectives / Definitions. 3. Main features / Contributions and limits. 4. Key concepts of KM. 5. Common KM practices. 4
6. Methodological recommendations from the experience of successful companies. 7. From theory to practice... and back to theory: reviewed case studies. Risk Management SE.MMA.SI.26 4 1 1 1. Organizational Risk. 2. Operational instruments used in diminishing the risk impact. 3. The financial and economical risks. 4. Risks and global threatening. Business Law SE.MMA.CO.11 4 1 1 1. Business law. General notions. 2. Civil juridical norm and business law juridical norm. 3. The normative documents regarding the business law. 4. Application of law. 5. Interpretation of law. 6. Structure of the juridical relation. 7. Notion and classification of the civil juridical act and the business juridical act. 8. Conditions of the juridical act concluded between the trader and the consumer. 9. Administrative law issues related public authorities with responsibilities for consumer juridical protection. 10. The legislation regarding the protection of the banking services consumers. Comercial Law in EU SE.MMA.CO.12 4 1 1 1. Principles of International Commercial Contracts. 2. Contract Formation Pre - Contractual Negotiations - Letters of Intent - The Principle of Good Faith - Contract Validity. 3. UNIDROIT and International Commercial. 4. Contracts Contract Terms - General Provisions and Standard Clauses. 5. Contract Terms Hardship - Force Majeure Clauses. 6. International Trade Law- IncoTerms. 7. International Tax Law - Tax on Individuals and Business. 8. Double Taxation -Unilateral Tax Relief/Treaties Comments on Opposing Double Taxation and The EU Mother/Daughter Directive. 9. Offshore companies. Financial Paradises Fiscal Paradise: Foreing Tax Havens. 5
Supply Chain Management SE.MMA.CO.13 3 1 1 1. Volatility in the supply chain. 2. Managing uncertainty: demand planning. 3. Managing uncertainty: role of inventory and cost tradeoffs. 4. Linking production and logistic systems and processes. 5. Collaboration in the supply chain. 6. Measuring cost and performance of the supply chain. Logistics SE.MMA.CO.14 3 1 1 1. The evolution of logistic systems. 2. Main logistic issues: cost and customer service. 3. Inventory management. 4. Warehousing management. 5. Transport Management. Primary transport; distribution; intermodal systems. 6. Measuring cost and performance of the logistic system. 7. Corporate Social Responsibility: environmental impact of logistic activities. The European Economic Policies and SE.MMA.CO.21 3 1 1 Competitiveness 1. The driving forces of globalization and trends for the 21 st century. 2. The globalization s challenges for competitiveness of companies, national economies and the European Union; how to transform the challenges into opportunities. 3. European integration: institutions and decision making process. 4. Single market and economic and monetary union. 5. Main European economic policies. 6. Accession of the new member states. 7. The perspective of European Union development : economic union; political union. 6
European Economy SE.MMA.CO.22 3 1 1 1. A historical overview of the European economic integration. 2. The customs union and the diversion of trade. 3. The Common Agricultural Policy. 4. Industrial policy in the European Union. 5. The euro and its role in the global economy. 6. The monetary policy strategy of the European Central Bank. 7. The single European market: from eliminating non-tariff barriers to enforcing competition. 8. Regional policy and outside development strategies. 9. Analysis of the major European economies: Germany, France, the UK and Italy. 10. The Eastern enlargement and latecomers economic issues. 7
Year 2 Strategic Management SE.MMA.SI.31 4 1 1 1. Introduction. Basic concepts. 2. The analysis of environment. 3. The analysis of internal resources and competencies. 4. Strategic alternatives. 5. Strategic decision. 6. Strategy implementation using organizational structure. 7. Strategy implementation using organizational culture and business portfolio. 8. Strategy evaluation and control. Project Management SE.MMA.SI.32 4 1 1 1. The making of project documentation. 2. Analysis and assessment of economic projects. 3. Projects financing strategies. 4. Optimization methods in project management. 5. Project audit. 6. A project administration using Microsoft Project. Human Resources Management SE.MMA.SI.33 4 1 1 1. Human resources management basic principles. 2. Organizational structures design. 3. Leadership in organizations. 4. Motivation theory. 5. Payment systems. 6. Strategic human resources management. 7. Industrial relationship management. 8. Stress management. 9. Communication management. 10. Economical appraisal of the human resources performances. 8
Change Management SE.MMA.SI.34 4 1 1 1. Basic concepts of change management. 2. Change processes in nature and in society. 3. Change processes at individual level. 4. Thinking models and methods of improving them as a change process. 5. Change processes at organizational level. 6. Resistances in change management and methods to reduce them. 7. Kurt Lewin s model of change. 8. John Kotter s model of change. 9. Change management as an integral part of the strategic management. 10. Change management in emergent economies. Quantitative Management SE.MMA.SI.35 4 1 1 1. Quantitative modeling. Basic concepts. Decision activities. 2. The modeling and simulation to support for management decision. 3. Formulating and solving linear programming models applied in management. 4. Decision making using network optimization models. 5. Inventory models. Techniques and application. 6. Management models solved by fuzzy techniques. 7. Multi-attribute decision models. 8. Monocriteria models in solving decision problems. 9. Decision making with decision trees. 10. Optimizing with QM (Quantitative Management). Organizational Behavior SE.MMA.SI.36 3 1 1 1. Weberian s theory of action. 2. Prophecy and prediction in social and economics science. 3. Understanding culture: Hofstede s model of culture. 9
4. The structure of organizational culture ( language, rites, values, myths, stories). 5. The problems of organizational culture s change. Macroeconomics Analysis SE.MMA.SI.37 3 1 1. Romania s transition and the market economy statute. 2. The issue of private property reconstitution. 3. Structural deficit of external accounts. 4. Taxation rate. The flat tax. 5. Atypical problems: pension system, healthcare system. Organizational communication SE.MMA.FI.41 4 1 1 1. Interpersonal perception. 2. Communication basic theoretic issues. 3. Verbal and nonverbal communication. 4. The organization and its culture. 5. Organizational communication. 6. Organizational communication practical issues. 7. Workgroup as a place for communication and relationship. 8. Managerial communication. Business Ethics SE.MMA.CI.42 3 1 1 1. Key concepts: rational behavior, law and ethics. 2. Ethical dilemmas in business. 3. The social responsibilities of business. 4. Ethics and consumerism. 5. Ethics and the natural environment. 6. Utilitarian ethics in business. 7. Ethics of duties and rights. 8. Theories of justice. 9. Integrative social contracts. 10
Coaching for Managers SE.MMA.SO.31 4 1 1 1. The Roles and Functions of the Manager. 2. The Elements of the Management Developing Programs. 3. Leadership vision through values. 4. Getting Things Done through Others. 5. Making Goals SMART. 6. Making Feedback Effective. 7. The Leadership Dashboard. 8. The GROW coaching model. 9. Using the Tools. 10. Practicing Coaching One to One. Business Negotiation SE.MMA.SO.32 4 1 1 1. The negotiation main communication form in business. 2. Types of negotiation. 3. Types of negotiators. 4. Negotiation styles. 5. Negotiation tactics, techniques and structures. 6. Negotiation deployment. 7. Negotiators training. 8. 9. Negotiators team. Price fixing in business negociation. European Projects SE.MMA.CO.41 3 1 1 1. EU Regional Policy. 2. Structural Funds. 3. The Procedure of Attracting EU Financing. 4. Management of European Projects. 5. The European Business Environment. 11
E-Business SE.MMA.CO.42 3 1 1 1. E-business vs. E-commerce. 2. Electronic markets and electronic payments. Online security. 3. Online marketing. Marketing strategies on the web. 4. Web 2.0 and social networks. E-Government. 5. Online web applications in Romania. 6. Document and content management applications for organizations. 7. Business Intelligence. Program Coordinator, Prof. Dorin LIXĂNDROIU, PhD 12