Countries/Regions include Newzoo Subscriptions Monthly Mobile Games Data ios/playstore Game Revenues & Downloads + Key Mobile Gamer Demographics Version 1.0 2012 Newzoo www.newzoo.com
Unique Insights Based on both transactional & consumer data App Store Transactions All You Need to Know App Store Tracking & Analytics Revenue / Download data Consumer data Products Data Subscriptions Summary Reports Custom Analysis Consumer Behaviour Consumer Research & Market Analysis About the Mobile Games Market 2012 Newzoo/Distimo 2
Three products And a wide range of countries to chooose from 1. Data Subscription monthly game-by-game revenues and downloads 2. Summary Report Subscription monthly market size data and top five games per country 3. Custom Analysis one-off benchmark of specific games, publishers or consumers 2012 Newzoo/Distimo 3
Monthly App Store Data Top 200 grossing and top 300 downloaded games iphone ipad PlayStore Amazon Windows 8 Stores: End 2012: Over 30 datapoints per game. Easily select the publisher and see their games in the top 200 gross ranking and top 300 free and paid ranking across all app stores. Revenue and download data. Per country and per App store. Readily available: US, UK, Germany, France, Italy, Spain, Netherlands, Belgium, Russia, Brazil, Japan, China. Over 75 other countries at request. 2012 Newzoo/Distimo 4
Consumer Research Data Interactive access to key demographics and preferences Select topics & variables Select or compare countries Filters to cross analyze Export to powerpoint or excel Relative and absolute numbers 2012 Newzoo/Distimo 5
Available Countries & Scope of Data For the monthly full subscription: app store + consumer data App Store Data US EU* UK GER FR IT ES BE NL RU BR JP CN OTHER iphone/ipod ipad Google Play** Amazon dec 2012 dec 2012 dec 2012 dec 2012 dec 2012 dec 2012 dec 2012 >75 countries other countries at request, e.g. South-Korea, Australia Windows 8 Consumer Data Data Explorer US EU* UK GER FR IT ES BE NL RU BR JP CN OTHER See Newzoo.com *EU as aggregate of the available EU countries (7) ** Only game-by-game revenue data. Not downloads. Full data subscription for the UK ( 5,000 per year) 2012 Newzoo/Distimo 6
Methodology AppStore & Consumer Data downloads / revenues downloads / revenues downloads / revenues A. Monthly Downloads & Revenues (Distimo) Download and revenue volumes are estimated based on daily sampling of downloads, revenue, rankings and prices. Estimates are based on transactional data from over 100.000 apps with over 1.5 billion downloads per quarter. A1. PROJECT DOWNLOADS, REVENUES & RANKS Based on transactional data collected from Distimo Monitor, we project known download volumes and ranks onto a graph. B. Consumer Research Data (Newzoo) Bi-annual consumer surveys (CAWI) involving > 25,000 invitation only respondents 10+ countries per batch National representative respondent selection on age, gender, education, income and region. Margin of error 2-3%, with 95% confidence interval and using full sample. Translation & data validation performed by local games industry professionals. Extrapolation to representative totals after extensive benchmarking & local validation Interactive access through online tool: Newzoo Data Explorer. rank position rank position rank position A2. CURVE CALCULATION With these ranks and downloads, Distimo calculates the downloads/ranking curve for each day individually. A3. DOWNLOAD / REVENUE ESTIMATES Download and revenue volumes can now be calculated. 2012 Newzoo/Distimo 7
Three products And a wide range of countries to chooose from 1. Data Subscription monthly game-by-game revenues and downloads 2. Summary Report Subscription monthly market size data and top five games per country 3. Custom Analysis one-off benchmark of specific games, publishers or consumers 2012 Newzoo/Distimo 8
Mobile Games Summary Report Monthly high level report on revenues and downloads 2012 Newzoo/Distimo 9
Three products And a wide range of countries to chooose from 1. Data Subscription monthly game-by-game revenues and downloads 2. Summary Report Subscription monthly market size data and top five games per country 3. Custom Analysis one-off benchmark of specific games, publishers or consumers 2012 Newzoo/Distimo 10
Custom Analysis Example: Infinity Blade I/II vs Kingdoms of Camelot ios Downloads US ios Revenues US 2012 Newzoo/Distimo Price depends on scope of Games, Publishers, Countries 2012 Newzoo/Distimo 11
Pricing & Contact and some cool free services Pricing of subscriptions and custom analysis Distimo Monitor the free app analytics tool for game developers and publishers Top 20 Games & Publishers Published every month on newzoo.com Contact us Or buy directly online 2012 Newzoo/Distimo 12
Pricing For subscriptions (12 months) and custom analysis Full Data US EU* UK GER FR IT ES BE NL RU BR JP CN OTHER AT REQUEST 12 months US or EU* 9,000 Price per country Individual countries (not US) 5,000 Summary Report 12 months US EU* UK GER FR IT ES BE NL RU BR JP CN OTHER All countries 12,000 Custom Analysis US EU* UK GER FR IT ES BE NL RU BR JP CN OTHER One-off Depending on scope 1,500-2,500-5,000 *EU as aggregate of the available EU countries ** Google Play Store: Only game-by-game revenue data. Not downloads. 2012 Newzoo/Distimo 13
Free: Monthly Rankings & Tool Check out our completely renewed Newzoo.com Top 20 publishers Distimo Monitor: Free App Analysis Tool Analyze your apps and ads with our free web-based app store analytics tool. Features Support for all major app stores and ad networks. Detailed analytics including downloads, revenue, rankings and reviews. Unlimited number of apps, ads and developer accounts. Drill down to continents and countries. Track one-off, in-app and ad revenue. Automated event detection. Export your data to various formats. Free. Top 20 games www.newzoo.com/free www.distimo.com/monitor 2012 Newzoo/Distimo 14
Contact us Or buy directly online Order subscriptions online on newzoo.com Or contact us Newzoo Wybe Schutte wybe@newzoo.com +31 20 6635816 2012 Newzoo/Distimo 15