CHINESE TOURISTS SURVEY

CHINESE TOURISTS SURVEY May 2013 Ministry of Tourism and Leisure

CONTENTS Page MAIN RESULTS A Tourist Profile 2 B Rating of services, perception of stay in Mauritius & problems encountered 4 METHODOLOGY 1 Objective 5 2 Data Collection 5 LIST OF TABLES Table 1 Percentage distribution of Chinese tourists interviewed by age and sex 7 Table 2 Percentage distribution of Chinese tourists interviewed by group size 7 Table 3 Percentage distribution of Chinese tourists interviewed by occupational group and sex 8 Table 4 Percentage distribution of Chinese tourists interviewed by province 9 Table 5 Percentage distribution of Chinese tourists interviewed by purpose of visit 9 Table 6 Percentage distribution of Chinese tourists interviewed by travel arrangement 10 Table 7 Percentage distribution of the Chinese tourists interviewed by influencing factors and sex 10 Table 8 Percentage distribution of Chinese tourists interviewed by activity participated and sex 11 Table 9 Percentage distribution of Chinese tourists interviewed by type of accomodation 11 Table 10 Percentage distribution of Chinese tourists interviewed by rating of price of items 12 Table 11 Percentage distribution of Chinese tourists interviewed by rating of services 12 Table 12 Percentage distribution of Chinese tourists interviewed by rating of security level 13 Table 13 Percentage distribution of Chinese tourists interviewed by effectiveness of services 13 Table 14 Percentage distribution of Chinese tourists interviewed by evaluation of visit and sex 14 Table 15 Percentage distribution of Chinese tourists who are likely to visit Mauritius within the next two years. 14 Table 16 Percentage distribution of Chinese tourists interviewed who encoutered a problem by sex 14 Table 17 Number of problems encountered by Chinese tourists by nature of problem and sex 15 Table 18 Recommendations of Chinese tourists to improve the Mauritian destination 16-19 Table 19 Places of interest visited by Chinese tourists interviewed by sex 20-22 ANNEX Questionnaire 24

2 MAIN FINDINGS A. TOURIST PROFILE i. 57 % of tourists interviewed were males and 43 % were females. ii. iii. The mean age of a male tourist was 31 years and that for a female was 29 years. (It is to be noted that the same statistics were computed from the Passport Immigration Office (PIO) file on 1198 Chinese tourists (640 females and 558 males) who arrived and departed in April 2013 via the two direct flights from Shanghai. The average age obtained was: Male: 34 years; Female: 33 years) The average length of stay was 5.1 nights. It is to be noted that the average length of stay was not captured by the survey. This information was computed from the PIO data file on 1198 Chinese tourists who arrived and departed in April 2013 via the two direct flights from Shanghai. iv. The average group size was 2.7. v. 94 % of the tourists interviewed travelled on package tour. vi. vii. viii. ix. 61.6 % tourists interviewed were from Shanghai Municipality and 14.6 % were from Beijing Municipality. 96.7 % of the respondents were employed, 0.3 % were retired persons, 0.7 % were students and another 0.3 % were housewives. Among the Chinese tourists who were in employment, 54.5 % were professionals or managers, 24.7% were technicians while the remaining (20.9%) were employed at clerical level or below. 57.6 % of the Chinese tourists were on holiday in Mauritius, 40.4% of them were on honeymoon and the remaining 2% were on business. %Distribution of Chinese tourists interviewed by purpose of visit Honeymoon 40% Business 2% Holidays 58%

x. Most of the Chinese tourists interviewed stayed in hotels (98.3%). 3 xi. xii. xiii. xiv. Chinese tourists on holiday or honeymoon were requested to report on the factors which influenced them to choose Mauritius for their trip. 44.3 % were influenced by the Internet, 28.4% by friends/words of mouth, 13.9 % by publicity in newspapers, magazines and 11.8 % by Travel agencies/tour operators. Chinese tourists on holidays or honeymoon were also asked about the factors that motivated them most to come to Mauritius. The 5 most important motivation factors together with their score on a scale from 0 (not important at all) to 1 (maximum importance) are as follows: 1. Beaches (0.70) 2. Tropical image (0.45) 3. High standard of hotel (0.24) 4. History and culture (0.16) 5. Our people (0.11) The top 10 most popular activities in which Chinese tourists participated during their stay in Mauritius were: 1. Beaches (reported by 99 % of tourists) 2. Sightseeing (reported by 93 % of tourists) 3. Shopping (reported by 89 % of tourists) 4. Museum (reported by 76% of tourists) 5. Nautical sport (reported by 61% of tourists) 6. Other sports (reported by 10.6 % of tourists) 7. Casino (reported by 6% of tourists) 8. Cultural events (reported by 7.6 % of tourists) 9. Visiting friends (reported by 3.6 % of tourists) 10. Business (reported by 1.7 % of tourists) The top five most popular places of interests visited by Chinese tourists interviewed were: 1. Ile aux cerfs (visited by 50% of tourists) 2. Chamarel -7 coloured earth (visited by 42% of tourists) 3. Casela Bird park (visited by 38% of tourists) 4. Tamarin Bay Dolphins (visited by 29 % of tourists ) 5. Port Louis centre/town (visited by 25% of total tourists) Other major sites were Blue bay beach (24 %), Grand bay (22 %), Pamplemousses botanical garden (19 %), Chamarel falls (13 %) and Cap Malheureux Church (12%).

B. RATING OF SERVICES, PERCEPTION OF STAY IN MAURITIUS & PROBLEMS ENCOUNTERED i. Around 80 % of Chinese tourists interviewed rated the price of airfare and accommodation as Reasonable and 40 % found the price of taxi as expensive (see table 10 for more information) ii. 80 % rated the security level in hotels as very good (table 12) 4 iii. iv. 24 % of Chinese tourists interviewed encountered one or more problems. These were related to: 1. Communication and language (reported by 43% of tourists encountering problems) 2. Food (19%) 3. Shopping (10%) 4. Road (7%) The recommendations (ranked in order of importance - most important first) made by Chinese tourists to improve the Mauritian destination relate to: 1. language there should be Chinese-speaking people in airport/hotels/shops/tourist sites 2. Airport services 3. Food/restaurants 4. Information services 5. Transport services 6. Shopping 7. Hotel services v. 34 % of tourists interviewed rated their stay in Mauritius as beyond expectation, 65% as as expected and 0.3 % as below expectation. vi. vii. 84 % of the tourists interviewed are likely to visit Mauritius within the next two years. All of the Chinese tourists interviewed (100%) will recommend Mauritius as a holiday destination to their friends and relatives.

5 METHODOLOGY 1. Objective The objective of the survey was to gather information on Chinese tourists visiting Mauritius. The survey focused on the following: Chinese tourist profile Chinese tourist perception Problems encountered during visit Suggestions/recommendation for improvement 2. Data Collection Survey period The survey was carried out on Thursdays and Sundays in the period 14 March-14 April 2013; i.e. for 10 days. Target population Chinese tourists departing via the two directs flights to Shanghai were targeted. Questionnaire The questionnaire comprises 24 questions pertaining to the profile, perceptions problems encountered during their stay in Mauritius and suggestions for improving Mauritius tourism products (see Annex). Data collection method Face to face interview technique was used. Field staff A team of four interviewers and one supervisor worked for the survey. Sampling method Interviews were conducted on a first available basis, that is Chinese tourists were approached as they entered the departure lounge after check-in formalities. Sample size 516 Chinese tourists were approached for the survey. Response rate Around 60 % of the departing Chinese tourists who were approached for interview responded positively. It is thought that the non- respondents were mainly those who could not communicate in English.

TABLES

7 Table 1. Percentage distribution of Chinese tourists interviewed by age and sex Age Male Female Both sexes Number % Number % Number % 15 < 20 1 0.6 1 0.8 2 0.7 20 < 30 95 55.2 85 65.4 180 59.6 30 < 40 61 35.5 39 30.0 100 33.1 40 < 50 12 7.0 4 3.1 16 5.3 50 < 60 1 0.6 1 0.8 2 0.7 60 & over 2 1.2 0 0.0 2 0.7 Total 172 100.0 130 100.0 302 100.0 Table 2. Percentage distribution of Chinese tourists interviewed by group size Group size Number % 1 9 3.0 2 238 78.8 3 17 5.6 4 17 5.6 5 3 1.0 6 2 0.7 7 2 0.7 8 3 1.0 9 4 1.3 12 4 1.3 14 1 0.3 26 2 0.7 Total 302 100.0

8 Table 3. Percentage distribution of Chinese tourists interviewed by occupational group and sex Occupational group Male Female Both sexes Number % Number % Number % Professionals 66 38.4 45 34.6 111 36.8 Technicians and Associate Professionals 35 20.3 37 28.5 72 23.8 Legislators and Senior Officials and Managers 34 19.8 14 10.8 48 15.9 Clerks 14 8.1 19 14.6 33 10.9 Service Workers & Shop Sales Workers 14 8.1 7 5.4 21 7.0 Elementary occupations 3 1.7 1 0.8 4 1.3 Craft and related trade workers 1 0.6 0 0.0 1 0.3 Plant and machine operators 1 0.6 0 0.0 1 0.3 Retired 1 0.6 0 0.0 1 0.3 Skilled agricultural and fishery workers 0 0.0 1 0.8 1 0.3 Housewife 0 0.0 1 0.8 1 0.3 Unemployed 1 0.6 1 0.8 2 0.7 Student 0 0.0 2 1.5 2 0.7 Not Stated 2 1.2 2 1.5 4 1.3 Total 172 100.0 130 100.0 302 100.0

9 Table 4. Percentage distribution of Chinese tourists interviewed by province Province Number % Beijing Municipality 44 14.6 Fujian 1 0.3 ` Guangdong 3 1.0 Hainan 1 0.3 Hebei 5 1.7 Heilongjiang 1 0.3 Hubei 2 0.7 Inner Mongolia 1 0.3 Jiangsu 22 7.3 Jilin 1 0.3 Shaanxi 1 0.3 Shandong 3 1.0 Shanghai Municipality 186 61.6 Shanxi 1 0.3 Sichuan 6 2.0 Tianjin Municipality 6 2.0 Yunnan 1 0.3 Zhejiang 17 5.6 Total 302 100.0 Table 5. Percentage distribution of Chinese tourists interviewed by purpose of visit Purpose of visit Number % Business 6 2.0 Holidays 174 57.6 Honeymoon 122 40.4 Total 302 100.0

10 Table 6. Percentage distribution of Chinese tourists interviewed by travel arrangement Travel arrangement Number % Package 284 94.0 Non Package 18 6.0 Total 302 100.0 Table 7. Percentage distribution of the Chinese tourists interviewed by influencing factors and sex Influencing factor Male Female Both sexes Number % Number % Number % Friends / words of mouth 53 31.5 31 24.2 84 28.4 Incentive trips organised by your employer 2 1.2 1 0.8 3 1.0 Internet 73 43.5 58 45.3 131 44.3 Publicity in newspapers / magazines / films 25 14.9 16 12.5 41 13.9 Travel Agencies / Tour operators 14 8.3 21 16.4 35 11.8 Other 1 0.6 1 0.8 2 0.7 Total 168 100.0 128 100.0 296 100.0

11 Table 8. Percentage distribution of Chinese tourists interviewed by activity participated and sex Activity Male Female Both sexes Number % Number % Number % Business 4 2.3 1 0.8 5 1.7 Sight seeing 158 91.9 124 95.4 282 93.4 Beaches 171 99.4 128 98.5 299 99.0 Museum 134 77.9 96 73.9 230 76.2 Casino 14 8.1 10 7.7 24 8.0 Cultural event 12 7.0 11 8.5 23 7.6 Shopping 157 91.3 113 86.9 270 89.4 Visiting friends 5 2.9 6 4.6 11 3.6 Nautical sports 104 60.5 79 60.8 183 60.6 Other sports 18 10.5 14 10.8 32 10.6 Table 9. Percentage distribution of Chinese tourists interviewed by type of accomodation Type of accomodation Number % Guest house Hotel In own villas/houses/bungalows/irs With friends/relatives Total 1 0.3 298 98.7 1 0.3 2 0.7 302 100.0

12 Table 10. Percentage distribution of Chinese tourists interviewed by rating of price of items Item /service Expensive Low Reasonable Don t know Total Airfare 17.2 1.0 80.8 1.0 100.0 Accomodation 13.6 1.3 83.8 1.3 100.0 Food 18.2 6.6 74.5 0.7 100.0 Water and soft drink 30.5 3.6 65.2 0.7 100.0 Alcoholic drink 21.2 5.0 61.3 12.6 100.0 Taxi 38.7 2.0 37.1 22.2 100.0 Table 11. Percentage distribution of Chinese tourists interviewed by rating of services Services Excellent Good Poor Satisfactory Very poor Don't know Total Flight services 27.2 52.3 3.0 17.5 0.0 0.0 100.0 Airport services 17.2 57.9 5.3 18.9 0.7 0.0 100.0 Transfer services 26.2 57.0 0.7 14.6 0.0 1.7 100.0 Accomodation 54.3 37.7 0.3 6.6 0.3 0.7 100.0 Sightseeing and excursion 50.0 44.7 0.0 4.6 0.0 0.7 100.0 Taxi 16.6 41.1 2.3 11.9 0.3 27.8 100.0 Gastronomy 25.5 57.9 1.3 14.6 0.0 0.7 100.0 Shopping experience 13.2 59.9 5.0 19.5 0.3 2.0 100.0

13 Table 12. Percentage distribution of Chinese tourists interviewed by rating of security level Services Excellent Good Satisfactory Poor Very Poor Don't know Total In hotel 71.9 24.2 2.0 1.0 0.3 0.7 100.0 Non hotel accomodation 22.2 32.1 2.3 0.3 0.0 43.0 100.0 Taxi 30.8 39.4 2.6 0.7 0.7 25.8 100.0 On the beach 53.3 42.7 3.6 0.0 0.0 0.3 100.0 On public places 39.7 52.3 6.3 0.3 0.3 1.0 100.0 On tourist sites 45.7 49.3 3.6 0.3 0.0 1.0 100.0 In Mauritius 49.3 48.0 2.6 0.0 0.0 0.0 100.0 Table 13. Percentage distribution of Chinese tourists interviewed by effectiveness of services offered in Chinese language Services Excellent Good Satisfactory Poor Very Poor Don't know Total Airport 2.6 22.5 31.8 38.4 4.6 0.0 100.0 Hotel 20.2 35.4 25.2 17.2 1.7 0.3 100.0 Restauration services 9.9 29.5 31.5 24.5 4.0 0.7 100.0 Tour operators 12.3 38.7 24.5 20.2 2.0 2.3 100.0

14 Table 14. Percentage distribution of Chinese tourists interviewed by evaluation of visit and sex Evaluation of visit Male Female Both sexes As expected 66.3 63.8 65.2 Below expectation 0.0 1.5 0.7 Beyond expectation 33.7 34.6 34.1 Total 100.0 100.0 100.0 Table 15. Percentage distribution of Chinese tourists who are likely to visit Mauritius within the next two years. Likely to visit Mauritius within the next 2 years Male Female Both Sexes No 17.4 14.6 16.2 Yes 82.6 85.4 83.8 Total 100.0 100.0 100.0 Table 16. Percentage distribution of Chinese tourists interviewed who encoutered a problem by sex Problem Male Female Both sexes Number % Number % Number % No 136 79.1 94 72.3 230 76.2 Yes 36 20.9 36 27.7 72 23.8 Total 172 100.0 130 100.0 302 100.0

Table 17. Number of problems encountered by Chinese tourists by nature of problem and sex (based on 72 tourists who encountered problems) 15 Nature of Problems Male Female Both Sexes Airport 1 2 3 Communication/Language problem 1 Poor airport services 0 2 2 2 Staff at Air Mauritius counter rude 1 0 1 18 17 35 1 Communication/language problem 18 17 35 Tour Operator 0 1 1 1 Poor tour operator services 0 1 1 Food 7 8 15 1 Lack of chinese food 3 5 8 2 Poor quality of food 2 2 4 3 Problem to order food as menu card either in french or english 2 1 2 Hotel 2 1 3 1 Poor hotel services 1 1 2 2 Slow Wifi in hotel 1 0 1 Road 1 5 6 1 Difficulty faced due to lack of proper and adequate road signs 1 3 4 2 Had a car accident during stay 0 1 1 3 Problem due to traffic jam 0 1 1 Shopping 5 3 8 1 Cheated by icecream seller 0 1 1 2 Credit card was misused in a shop 1 0 1 3 Harassment by hawkers 0 1 1 4 Poor hotel services 1 0 1 5 Quality of products at souvenir shop in Flacq is not good. No value for money 1 0 1 6 Was charged Rs199 for one ice cream which was not of good quality 1 0 1 7 Armani shop in Port Louis did not give voucher for refund 1 0 0 8 Attitude of sellers in Port Louis market is not good 0 1 1 Transport 0 4 4 1 Could not find bus going to Port Louis from Hotel 0 1 1 2 Poor taxi services 0 1 1 3 Taxi charged more than initially agreed 0 1 1 4 Very few taxis in Mauritius 0 1 1 Information services 0 1 1 1 Could not find information on car renting 0 1 1 Other 3 2 5 1 Could not find public toilets 0 1 1 2 Everywhere close after 4 pm 0 1 1 3 Loss of personal belongings 3 0 3 Total 37 44 81

16 Table 18. Recommendations of Chinese tourists to improve the Mauritian destination Airport Recommendation Male Female Both sexes 30 27 57 1 Children corner in airport 0 4 4 2 Free water at airport 10 7 17 3 Improve airport services 9 7 16 4 More restaurants/shops in airport 1 4 5 5 Reduce price of products in airport 3 0 3 6 Smoking area in airport 5 4 9 7 Staff of air mauritius to be more polite 0 1 1 8 Security sensor at airport not good for pregnant woman. If there 1 0 1 could be other way of searching pregnant woman 9 Improve TV programmes at airport 1 0 1 Communication/Language 50 41 91 1 Chinese speaking people in airport/hotel/shops/tourist sites 49 41 90 2 More wifi access in public places 1 0 1 Environment 5 1 6 1 Clean beaches more frequently 1 0 1 2 More bins on beaches 1 0 1 3 Too many flies in Mauritius 0 1 1 4 More effort to protect fragile environment at Ile aux Cerfs 1 0 1 5 Improve cleaning campaign 1 0 1 6 Keep Port Louis cleaner 1 0 1 Entertainment 1 2 3 1 Chinese TV programmes on TV 0 1 1 2 Improve sightseeing services 1 0 1 3 More nightclubs and bars 0 1 1 Hotel 11 12 23 1 Chinese TV programmes/channels in hotels 1 1 2 2 Employ chinese chef in hotel 1 0 1 3 Free wifi in hotel 0 1 1 4 Improve hotel security 1 0 1 5 Improve hotel services 6 7 13 6 More chinese service at hotel and tourist places 1 0 1 7 Reduce price of hotel 1 1 2 8 Reduce price of water sports in hotels 0 1 1 9 Hotels far from City 0 1 1

17 Table 18 (Cont'd). Recommendations of Chinese tourists to improve the Mauritian destination Food/restaurant Recommendation Male Female Both sexes 33 17 50 1 Better quality of chinese food 1 1 2 2 Improve food on Air Mauritius flights 1 0 1 3 Improve quality of chinese food 2 3 5 4 Improve quality of food 2 0 2 5 Include picture of food on menu card 3 0 3 6 More chinese food should be available 16 7 23 7 More seafood should be available 1 1 2 8 Reduce price of drinks 0 1 1 9 Reduce price of food/water 2 2 4 10 Menu at hotel should be in Chinese language 1 1 2 11 More chinese language restaurants 0 1 1 12 More local food 1 0 1 14 Need for more restaurants near La Pirogue 1 0 1 15 More seafood in hotel 1 0 1 16 More good reataurants near beaches 1 0 1 Information services 22 14 36 1 Brochures with urgent phone numbers could be distributed to tourists on arrival 1 0 1 2 Chinese information on places to visit 0 1 1 3 Chinese publicities 1 0 1 4 Distribute maps/guides in chinese language on arrival 4 0 4 5 Hotline service for tourists 0 1 1 6 More publicity on Mauritius in China 0 1 1 7 To create a Mauritian website where Chinese people can make 1 0 1 8 direct booking Sign boards in chinese language 12 9 21 9 Improve publicity of Mauritius on the net 0 1 1 10 Information (map, guides, brochures) to be made available in chinese l 3 1 4 Shopping 18 14 32 1 Chinese currency should be accepted in shops 0 1 1 2 More choices for shopping 0 1 1 3 More late night shopping 2 2 4 4 More shops/restaurants in airport 1 0 1 5 More sugarcane products should be available 0 1 1 6 More variety of local products 1 0 1

18 Table 18 (Cont'd). Recommendations of Chinese tourists to improve the Mauritian destination Recommendation Male Female Both sexes 7 Need for more shopping malls 2 2 4 8 Prices charged to tourists generally too high 1 0 1 9 Prices should be shown on all items 2 1 3 10 Reduce prices of products 1 1 2 11 Tourists to be charged same price as Mauritians 0 1 1 12 Bigger supermarkets 0 1 1 13 Items sold at Ile aux Cerfs very expensive and not value for money 0 1 1 14 More shops to accept union pay credit card 2 0 2 15 Reduce price of duty free products 1 0 1 16 More international brands in shops 1 0 1 17 More shops to accept union pay credit card 1 0 1 18 Tourists to be charged same price as Mauritians 2 1 3 19 More supermarket around hotels 1 1 2 Transport 22 11 33 1 Bus service from hotel to places of interest 1 0 1 2 Drive more carefully 1 0 1 3 Improve bus transport service 0 1 1 4 Improve public transport 3 0 3 5 Improve taxi services 1 0 1 6 Introduce taxi meter 4 4 8 7 To lower cost of taxi fares 6 5 11 8 To provide bus service from hotel to places of interests as taxi is expens 1 0 1 9 Improve bus transport system 1 0 1 10 Improve car rental service 1 0 1 11 Improve public bus transport system 1 0 1 12 Improve public transport system 1 1 2 13 Lower price of air ticket 1 0 1 Road 13 11 24 1 Improve road conditions 5 3 8 2 Improve road signs 1 4 5 3 More street lighting 1 1 4 More traffic signals 1 1 5 Reduce traffic jam 6 3 9

19 Table 18 (Cont'd). Recommendations of Chinese tourists to improve the Mauritian destination Other Recommendation Male Female Both sexes 7 3 10 1 A discount on prices for those coming to Mauritius for the second 1 0 1 2 time Improve money changing service 2 0 2 3 Mauritians should be more friendly with chinese people 1 0 1 4 More direct flights to China 0 1 1 5 More publicity on chinese destination 1 0 1 6 On public holidays everywhere should not be closed 0 1 1 7 Reduce price of watersports 1 0 1 8 Better hospitality towards chinese tourists 1 0 1 9 Put public clocks around the island 0 1 1 Total 212 153 365

20 Table 19. Places of interest visited by Chinese tourists interviewed by sex Place of interest Male Female Both sexes Ile aux Cerfs 90 60 150 Chamarel - 7 coloured earths 66 62 128 Casela Bird Park 63 53 116 Port Louis Centre/Town 54 48 102 Port Louis Market 47 29 76 Blue Bay Beach 42 30 72 Grand Bay 33 32 65 Pamplemousses Bot. Garden 41 17 58 Tamarin Bay - Dolphins 25 21 46 Tamarin Bay (Dolphins) 22 21 43 Chamarel Falls 21 17 38 Cap Malheureux Church 23 14 37 National Park of B.River Gorges 19 16 35 Grand Bay - Super U 17 11 28 Belle Mare Beach 12 9 21 Gris Gris 8 13 21 Trou aux Cerfs 11 10 21 Caudan Waterfront 9 11 20 Vanilla Crocodile Park 11 4 15 La Croisette 6 8 14 Bagatelle 6 5 11 Grand Bassin 7 4 11 Blue Bay Marine Park 6 4 10 Blue Penny Museum 5 5 10 Flic en Flac 6 1 7 L'Aventure du Sucre 5 2 7 Le Morne Brabant 2 3 5 Postal Museum 3 2 5 Chamarel Rhum Distillery 3 3 Coin de Mire 2 1 3 Comajora Ship Model Museum(F.Side) 2 1 3 Curepipe Botanical Garden 2 1 3 Flacq Market 2 1 3 Ile aux Benitiers 3 3 Mahebourg Waterfront 2 1 3 Natural History Museum 1 2 3 Pointe aux Piments Beach 2 1 3

21 Table 19 (Cont'd). Places of interest visited by Chinese tourists interviewed by sex Place of interest Male Female Both sexes South Coast 3 3 Albion Beach 1 1 2 Alexandra Falls 2 2 Bois Cheri Tea Factory 2 2 Cap Malheureux Beach 1 1 2 Citadel 2 2 Coconut Island 2 2 Diamond Factory(ATVA Gems) 2 2 East Coast 1 1 2 Flacq Village 1 1 2 Ile aux Gabrielle 2 2 Le Saint Aubin(Colonial House) 2 2 Pointe aux Piments Village 2 2 Port Louis Museum 2 2 Rochester Falls 1 1 2 Albion lighthouse 1 1 Aquarium de Maurice 1 1 Baie du Cap Beach 1 1 Bois Cheri Tea Museum 1 1 Cascades G.R.S.E 1 1 Cascavelle Shopping Mall 1 1 Centre de Flacq 1 1 Champ de Mars 1 1 Eastern Coast 1 1 Ebene 1 1 Flacq 1 1 Fuel Sugar Estate 1 1 Government House 1 1 Ile aux Aigrettes 1 1 Ile Plate 1 1 Le Val Nature Park 1 1 Martello Tower 1 1 Naval Museum 1 1 North Coast 1 1 Pagoda at Port Louis 1 1 Pereybere Beach 1 1 Pointe aux Cannoniers 1 1

22 Table 19 (Cont'd). Places of interest visited by Chinese tourists interviewed by sex Place of interest Male Female Both sexes Pointe aux Cannoniers Beach 1 1 Pont Naturel 1 1 Quatre Bornes Market 1 1 Signal Mountain 1 1 South Circuit 1 1 Tamarind Falls / 7 cascades 1 1 Trou aux Biches Beach 1 1 Vanila Crocodile Park 1 1 West coast 1 1 Total 707 554 1,261

ANNEX QUESTIONNAIRE

CONFIDENTIAL Serial No. Republic of Mauritius MINISTRY OF TOURISM AND LEISURE SURVEY ON CHINESE TOURISTS Interviewer:-... Day & date of interview :... By which flight are you departing?... 1 Age - Group 15 - < 20... 1 20 - < 30... 2 30 - < 40... 3 40 - < 50... 4 50 - < 60... 5 60 & over... 6 2 Gender: M... 1 F... 2 3. Country of residence :... Nationality:.. 4 From which province are you from?... 5 Occupation :... 6 Are you travelling alone? Yes 1 No 2 (i) State group size Group size.. 7 What was the main purpose of your visit to Mauritius? Holidays 1 Honeymoon 2 Business 3 Medical 4 Studies 5 Transit 6 Cultural event 7 Religion/pilgrimage 8 VFR 9 Sports 10 Shopping 11 Group & incentives 12 Visiting friends/ parents Other (Specify) Wedding (get married).. 14... 15 FOR PURPOSE OF VISIT 1 & 2 ONLY AT QUESTION 7 ( ELSE SKIP TO Q. 8 ) 8 How did you first come to know about Mauritius? Publicity in newspapers / magazines / films 1 Friends / words of mouth 2 Incentive trips organised by your employer 3 Travel Agencies / Tour operators 4 Internet 5 Other, specify... 6 9 What motivated you most to choose Mauritius? ( Please rank in order of importance, MAXIMUM 3 ) A. Tropical image H. Accessibility B. History & Culture I. Our people C. Price of the destination J. Beaches D. High standard of hotel K. Shopping E. Suitable accommodation in non-hotel L. Spa F. Safe destination M. Ecotourism G. Sports (Specify ) N. Other / Autre (Specify )...... 11 In which activities have you participated during your visit here?(multiple answers possible) Business 1 Sight seeing 2 Beaches 3 Visiting National parks 4 Visiting museum 5 Casino 6 Cultural event 7 Shopping 8 VFR 9 Nautical sports 10 Other sports 11 Other (Specify). 12 12 Where did you stay in Mauritius? Hotel 1 With friends, relatives 4 Guest House Tourist residence/ 13 State the name and place where you stayed? 2 In own villas/houses/bungalows/irs 5 Other 3 6 Name /... Location... 14 Are you on a package tour? Yes... 1 No... 2 (i.e Airfare + Accommodation + other services )

15 How did you find the price charged for Expensive Reasonable Low Don't Know Airfare 1 2 3 9 Accommodation 1 2 3 9 Food 1 2 3 9 Water, soft drink 1 2 3 9 Alcoholic drinks 1 2 3 9 Taxi 1 2 3 9 16 How would you evaluate the following services: / Comment évaluez-vous les services suivants: Very Poor Poor Satisfactory Good Excellent Don't Know On board your flight 1 2 3 4 5 9 Airport services 1 2 3 4 5 9 Transfer services 1 2 3 4 5 9 Accommodation 1 2 3 4 5 9 Sightseeing & Excursions 1 2 3 4 5 9 Taxi 1 2 3 4 5 9 Gastronomy 1 2 3 4 5 9 Shopping experience 1 2 3 4 5 9 17 How would you evaluate the level of security? In hotel 1 2 3 4 5 9 In non-hotel accommodation 1 2 3 4 5 9 By taxi 1 2 3 4 5 9 On the beaches 1 2 3 4 5 9 In Public Places 1 2 3 4 5 9 On Tourist sites 1 2 3 4 5 9 In Mauritius 1 2 3 4 5 18 From a chinese language perspective how would rate the readiness of the following to welcome Chinese tourists? Very Poor Poor Satisfactory Good Excellent Don't Know Airport services 1 2 3 4 5 9 Hotel services 1 2 3 4 5 9 Restauration services 1 2 3 4 5 9 Tour Operators 1 2 3 4 5 9 19 Has Mauritius lived up to your expectations? / Est-ce que L'ile Maurice a été à la hauteur de vos attentes? Below expectation As expected Beyond expectation 1 2 3 20 (a) Are you likely to visit Mauritius within the next two years? Yes... 1 No... 2 (b) Would you recommend Mauritius as a holiday destination to your friends and relatives? Yes... 1 No... 2 21 What are the places of interest which you visited during your stay in Mauritius and which one was most appealing to you? 1.... 5.... 2.... 6.... 3.... 7.... 4.... 8.... 22 Did you encounter any problem during your stay in Mauritius? Yes No 23 If yes to question 19, state the problems encountered during your stay in Mauritius? a.. b c 24 Have you any specific recommendations to improving the destination? (a)...... (b)......