International Conference on HUMAN RESOURCE EXCELLENCE IN GLOBAL SCENARIO. August 27, 2014. Organized by



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International Conference on HUMAN RESOURCE EXCELLENCE IN GLOBAL SCENARIO August 27, 2014 Organized by Department of Commerce Faculty of Science and Humanities SRM University Kattankulathur, Chennai In Association with ICWAI Southern India Regional Council Chennai Nicole Imprints Private Limiteb CHENNAI

Contents Preface List of Conference Organizing Committee Message from Patrons iii iv xi 1. Human Resource Competency Perspective of Human Resource Scorecard (HRSC) Ismail MB M & Gunapalan S 2. Organisational Climate in Tamilnadu State Transport Corporation Dr. V Muthukumar 3. A Study on Hrm With Special Reference to Pharmaceutical Industry Arivudai Nambi Ramachandran 4. Practices for Effective Talent Management Dr. V Kalaiselvi 5. Talent Management in Human Resource Dr Syed Siraz 6. A Study on Emotional Intelligente B.S Mahesh & DrR Pannerselvam 7. Talent Retention Management in Indian IT Industry Shalini Theagarajan 8. Global Talent Management: Necessity, Challenges and the Roles Of HRD Mr. M Shanmugam & Dr. Selvanathan 9. Talent Management J Annie Betsy 10. E-HRM - Implementation of Systems and Reduce the Cost in Organisation W A Abdulnasser & Dr. K Prabhakar 11. A Study on the Need and Importance of HR Scorecard Mrs. VRenuka 12. Likeness and Awareness of Evaluators of 360 Degree Feedback Ismail MBM & Gunapalan S 13. Conflict Management S.Ajay & R Solomon 14. Assessment of Training and Development Programme in Greaves Cotton Ltd., Chennai. G Purushothaman & Dr. K Krishnamurthy 15. Leadership and Teams Dynamic Muhammad Naziru Halliru 16. Information System and Strategie Analysis - Human Capital Saipriya S & Saravanan 1 6 9 12 16 21 24 29 34 38 42 46 49 52 57 60 v

vi International ConferencE nn Human Resaurcs Excellence in Global Scenario 17. Perceived Fairaess of Performance Appraisal System From the Organisational Perspective - A Conceptual Debate 64 Sangeetha Vasudevan 18. The Components of Knowledge Management and the Issues Relating to Knowledge Management in Aviation Industry and Public Health 68 A. P. Sabastian & G. Venkateshwaran 19. Assessment Maturity Model for Competency Mapping - A Talent Management Enabler 72 S.Hariharan & P Veeramani 20. The Effects of Motivation on Employees Commitment - A Content Analysis 76 Attahir Babaji Abubakar 21. Anchor the Structural Changes in Corporate Culture (Vision 2020 Goals of Coca Cola in India) "A Change Management Perspective" 79 H Uday Bhaskar & Saumendra Das & S Ravi Kumar 22. Human Resources Issues in BPOS With Special Reference to Call Centers 84 J Ranjithram & M Niveda & S Akshaya 23. An Analysis Of Human Resource Management In Health Care Sector 89 P Oviya 24. A Study on Stress Managemnet Among Banking in Madurai District 92 / Irulappan P M Roseline Bincy 25. A Study on Talent Identification and Management in Information Technology Sector 95 V Arockia Amuthan 26. Managing Work Place Relations 97 Mohan Satyasree 27. Impact of Motivation on Employees' Commitment Level (With Reference to IT Companies in Chennai) 100 J K Kalpana Devi 28. A Strategy for CSR With Business and HRM 104 Santanu Kumar Das & Ashok Kumar Mohanty 29. Equal Employment Opportunity - A Conceptual Study on Disability 109 Raghavi K & Dr. Gopinathan N 30. An Employee Empowerment and its Impact on Employee Work Related Outcomes in Automobile Industries 114 P Dhanalakshmi & Dr. Jayasreekrishnan 31. Exploring the Urge of '720 Degree Performance Appraisal' in Today's Global Scenario 118 Aarthy C & S Sivaranjini 32. Strategie Human Resource Management 123 M Shartmugam & Dr. V Selvanathan 33. Role of Human Resource Management in Corporate Social Responsibility 126 Dr. G Roma Krishna & Shailaja B 34. E-HRM 130 M Sowndarya & P Prakash 35. The Role of Human Resource Management in Corporate Social Responsibility 135 S R Guru Prasath & B Hari Priya

International Conference on Human Resource Excellence in Global Scenario 36, 37, 38, 39, 40, 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. Corporate Social Responsibility in HRM Mrs. R Karunambika Managing Global Workforce - Challenges and Opportunities Mrs. Maria Priya & Mr. Arivu Arockia Rajesh Talent Management - Employee Retention Dr. S Srinivasa Rao & Dr. S Durga Competency Mapping D Jayalakshmi Training and Development P Nataraja A Study on Work Stress Among Employees in Tirunelveli Taluk N Sankara Gomathi A Study on Effectiveness of Training at LGB (P) Ltd. in Coimbatore Dr. S Muthulakshmi A Study on Job Satisfaction of Employees in Chemical Industry at Sahupuram Mr. L Karthikeyan & R Muthu Priyanga Human Resource Management in Banking Industry Dr. S Chitra Ms. B Sudha Effective Managing Organizational Change M Vaishali A Study on Assessing Supervisors' Performance Through 360 Degree Feedbacks D David Winster Praveenraj & R Kavipriya Knowledge Management in Educational Institution Perspective Anand Shankar Raja Corporate Social Responsibility in Managing Human Resource S Ashwin Kumar Formation of Trade Union in IT/ITES Companies in India Global Leamings - Challenges and Concems C Suseendar & Dr. P G Arul An Empirical Study on Employees' Grievances Handling at KSCDC Ltd., Kollam S Arul Senthilkumar A Study on Training Effectiveness at K.H. Shoes, Ranipet L Abdul Hameed & P Subash A Study on Employee Retention in Electronics Industry Mr. A Rajesh & U Saranyadevi The Strategie Management of Human Capital and Organizational Excellence Shaik Rahamath Bee & Panatula Murali Krishna Training and Development Sankaranarayanan R R Information System and Strategie Analysis Dhruv I Rom 139 143 146 150 153 157 164 169 174 176 180 185 190 195 200 205 209 213 217 223

viii ^s. International Conference on Human Resource Excellence in Global Scenario 56. 360 Feedback Management 227 A Dhiwash 57. A Study on Performance Appraisal Practices of Employees in Indian Banks 229 G Anand & R Muthu Subramanian 58. Accounting Approacbes and Techniques of Human Resource 232 Rahul Krishnan 59. Emotional Intelligence 236 G Venkateshwaran 60. Augmenting Human Capital Through Education and Training and its Effect on the "Organizational Development" 242 Ms. Aruna Peshave 61. The Importance of Human Resources Management in Health Care - A Global Context 245 Akshaya Balasubramanian 62. Performance Appraisal and Career Development 249 A Vignesh Waran 63. Talent Management 254 Ashad Khaku 64. Leadership and Team Dynamics 257 Saraswathi S B 65. The Last Call to the BPO/ITES Sector - Need for a Paradigm Shift in Employee Relations 261 Mrs. A Bharathy 66. An Evaluation of Indian IT Expatriates in USA 266 N Sugundan & Dr. P G Arul 67. Talent Management 269 Pawan Prasad 68. Knowledge Management System - A Major Contribution of Human Resource Management to Capturing the Efficiencies of Global and Local Operations 274 G Rebecca 69. A Study on Talent Analytics Practices 278 V Narenhra 70. Global Leadership Competency 283 Srinivas Prasanna R & Sanjay Kumar V 71. The Role of E-HRM in Increasing Positive Work Attitudes Among IT Employees 286 - With Special Reference to Coimbatore City Mr. R Ravikumar & Lavanya B 72. A Study on Creating Excellence and Managing Employees in Global Scenario with Reference to the Role of Human Resouce Manager - A Case Study Approach with Reference to Google Inc. 290 Sadhik Patte 73. Recipe sor Talent Retention 294 Dr. Ghousia Khatoon & Suriya Fiyazi 74. Consumer Behaviour on Consumer Durables with Reference to Kancheepuram District 297 A Baskaran & K Kirusnamurthi

International Conference on Human Resource Excellence in Global Scenario es ix 75. The Impact of Market Orientation Strategy on Customer and Employee Satisfaction an Empirical Study on the Banking Industry in Sri Lanka 393 AGA Jalithe Kumara & S Jeyapalan 76. Talent Management 308 R Vasudevaraj & K Ravikumar 77. History and Growth of Madras Fertilizers Limited 312 Dr. C Gladson Clifford Joe 78. Global Challenges in HRM Issues 317 Saranya S Nair 79. Knowledge Management 320 S Bhargav Varma 80. Perception of Accounting Students Towards Integrated ERP Software with Accounting Information System Course which in Tum Enhanced Accounting Jobs in Organsation 322 Jinjiribala & Ahmed 81. Motivation Within 325 Dr. S Sarangapani & S Arvindh 82. The Impact of Strategie Human Resource Management Practices in IT Industry with Special Reference to Selected IT/ITES Organization in Chennai City 328 M Palani & Dr. M Akbar Mohideen 83. Human Resource Accounting - An Overview 333 M Nirmala Devi 84. Employer Branding - A New Planned Dimension of Indian Corporations 338 Dr. PSankar 85. A Study on Potential Use of E-HRM Based on Technical Aspects 342 Ms. K Kiruthigaa & Ms. Aiswarya NH & Ms. Adithya Reghu 86. Managing Human Resource Through Competency Mapping 345 Malathi Ashokkumar 87. A Study on Talent Analytic Practices 349 V Narenhra 88. Human Capital Development and its Impact on Firm's Performance 354 B Ratnavalli & K Soujanya 89. An Overview on Corporate Social Responsibility in HRM 358 Muhammad Atiku Said & Sani Salisu 90. Strategie Human Resource Management as an Effective Tool for an Enhanced Organizational Performance 350 Muhammad Rabiu Yau & Abubajkar Shehu 91. Gender Perceptions of SMES Employees Engagement and Work Culture - A Study 364 S Naresh & M Hemanathan & T Sasikumar 92. Talent Retention on Leadership and Team Work 369 R Sridharan & KPEzhilMaran