American College Application Campaign Midwestern Higher Education Compact Annual Meeting November 19, 2012 Source: The Southern Regional Education Board
Overview History ACAC Defining the Problem A Part of the Solution Results
History 2005 One high school in NC Expanded to GA, TN, SC, CO, and WV SHEEO and CCSSO National Steering Committee Funding: Lumina Foundation The Kresge Foundation Bill & Melinda Gates Foundation Bank of America Charitable Foundation
The Challenge
Educational Level of American Adults Source: The National Center For Public Policy and Higher Education, Measuring Up 2008
The Problem How do we reach the goal of increasing the proportion of Americans with high quality degrees and credentials to 60% by the year 2025, once again making the U.S. the world leader with more workers with higher education degrees than any other country? - Lumina Foundation for Education
Projections of High School 2000 1800 1600 1400 1200 1000 800 600 400 200 0 Graduates (in thousands) 2010 11 2013 14 2016 17 2019 20 White non Hispanic Hispanic Black non Hispanic Source: Western Interstate Commission for Higher Education, March 2008
Projections of High School Graduates (U.S. Public Schools by Race/Ethnicity) 2010-11 2013-14 2016-17 2019-20 White non- Hispanic 1,771,531 1,674,011 1,648,723 1,603,816 Hispanic 525,772 568,166 630,685 723,204 Black non- Hispanic 435,571 395,721 403,074 394,345 Source: Western Interstate Commission for Higher Education, March 2008
College Entrance Rates for Recent High School Graduates 75.00% 70.00% 65.00% 60.00% White, Non Hispanic Hispanic Black 55.00% 50.00% 2005 2006 2007 2008 2009 2010 Source: Mortenson, Postsecondary Education Opportunity, June 10, 2011
Potential Solutions Increase the retention and graduation rates of current high school students. Increase the proportion of first generation and low-income high school graduates who pursue a postsecondary education. Encourage adult education by bringing adults back into the classroom to complete their degrees and become adult completers.
Potential Consequences Four Options: 1) Import the talent 2) Send the jobs offshore 3) Adult completers 4) First generation and low-income students
One High Leverage Strategy College Application Campaign
College Preparation A successful college access initiative requires the Five A s: Aspiration Academic Preparation Availability Affordability Source: J. Tafel 2001 Apply Sometimes for a student to go to college it is as simple as helping him or her to apply.
Start to Finish Once aspiration and academic preparation are addressed, there are 5 steps: Step 1 Answer two questions for students: 1) Is there really a college for me? 2) Can I really afford (financially) to go to college? Step 2 Apply Step 3 Enroll Step 4 Retain Step 5 Complete/Graduate
Key Points Among high school graduates, the growth will come from: First-generation college students Students from low-income families Hispanic students (number of high school graduates is increasing; African-Americans are flat; Whites are declining)
The timeline and process used by the most privileged students is the same timeline and process that we need to use for our least privileged students. Amanda Ziebell-Finley Minnesota College Access Network
The Basics: College Application Week Focuses on first-generation students Occurs in mid-november Takes place during the school day Costs are low school personnel and volunteers Requires collaboration (K-12/HE) Utilizes existing networks and infrastructure Builds College Going Culture/Expectation
Results
Results (North Carolina 2008) Year Start Date End Date Week Total Apps Submitted 2008 9/28/2008 10/4/2008 Oct - Week 1 6,785 2008 10/5/2008 10/11/2008 Oct - Week 2 7,837 2008 10/12/2008 10/18/2008 Oct - Week 3 9,849 2008 10/19/2008 10/25/2008 Oct - Week 4 9,252 2008 10/26/2008 11/1/2008 Oct - Week 5 15,355 2008 11/2/2008 11/8/2008 Nov - Week 1 9,541 2008 11/9/2008 11/15/2008 Nov - Week 2 41,915 2008 11/16/2008 11/22/2008 Nov - Week 3 9,443 2008 11/23/2008 11/29/2008 Nov - Week 4 6,121 2008 11/30/2008 12/6/2008 Nov - Week 5 9,846
Results (North Carolina 2009) 2009 9/27/2009 10/3/2009 Oct - Week 1 7,406 2009 10/4/2009 10/10/2009 Oct - Week 2 8,707 2009 10/11/2009 10/17/2009 Oct - Week 3 11,360 2009 10/18/2009 10/24/2009 Oct - Week 4 10,111 2009 10/25/2009 10/31/2009 Oct - Week 5 14,610 2009 11/1/2009 11/7/2009 Nov - Week 1 13,178 2009 11/8/2009 11/14/2009 Nov - Week 2 12,581 2009 11/15/2009 11/21/2009 Nov - Week 3 53,990 2009 11/22/2009 11/28/2009 Nov - Week 4 7,224 2009 11/29/2009 12/5/2009 Nov - Week 5 11,481
Results (North Carolina 2010) 2010 9/26/2010 10/2/2010 Oct - Week 1 7,300 2010 10/3/2010 10/9/2010 Oct - Week 2 7,772 2010 10/10/2010 10/16/2010 Oct - Week 3 9,891 2010 10/17/2010 10/23/2010 Oct - Week 4 9,735 2010 10/24/2010 10/30/2010 Oct - Week 5 13,176 2010 10/31/2010 11/6/2010 Oct - Week 6 13,077 2010 11/7/2010 11/13/2010 Nov - Week 1 11,588 2010 11/14/2010 11/20/2010 Nov - Week 2 47,957 2010 11/21/2010 11/27/2010 Nov - Week 3 8,367 2010 11/28/2010 12/4/2010 Nov - Week 4 13,490
2008 Applicant Statistics 20,000 students submitted 41,915 applications Data on 17,000 - sent through the National Student Clearinghouse 79% matriculated in Fall 2009 Additional Fact: For the last 10 years, the college participation rate of the lowest-income quartile of students in North Carolina has increased every year.
Participating States Fall 2011 Colorado Florida Georgia Kentucky Michigan Minnesota North Carolina South Carolina Tennessee West Virginia
New States 2012 Arizona Delaware Hawaii Illinois Iowa Massachusetts Montana Oklahoma Oregon Rhode Island Virginia Washington District of Columbia
National College Application Week Steering Committee James Applegate Molly Corbett Broad Greg Darnieder Kati Haycock Bobby Kanoy Martha Kanter Paul Lingenfelter Richard Laine Sheri Ranis Roberto Rodriguez Zakiya Smith Gene Wilhoit Lumina Foundation for Education American Council on Education United States Department of Education The Education Trust American Council on Education United States Department of Education State Higher Education Executive Officers National Governors Association Lumina Foundation for Education White House Domestic Policy Council White House Domestic Policy Council Council of Chief State School Officers
Questions? Please contact us at ACAC@acenet.edu
Current Resources www.sreb.org High School Coordinator Training Materials College Results Online www.collegeresults.org Get Schooled www.getschooled.com Technical Assistance from American Council on Education: Bobby Kanoy bkanoy@acenet.edu or (919) 489-4852 Joe Watts jwatts@acenet.edu or (336) 407-5819 Joni Petschauer jpetschauer@acenet.edu or (252) 241-5593
Lumina Foundation, A Stronger Nation through Higher Education, March 2012
Lumina Foundation, A Stronger Nation through Higher Education, March 2012
Lumina Foundation, A Stronger Nation through Higher Education, March 2012