LEARNSHOP 3 - URBAN AGRICULTURE AND LEISURE TOURISM Dott. Agr. Giovanni Sala Casablanca, 28 febbraio 2013 Milano Roma Cagliari Duisburg
Milano Roma Cagliari Duisburg
FIELDS OF ACTIVITY TERRITORIAL MARKETING STRATEGIES Landscape management and revaluation plans. Urban master plans addressing environmental and landscape issues. Territorial marketing through sustainable urban development. URBAN PLANNING Green urban plans. Landscape planning for the administration of the territory. Plans for the environmental management of new developments, large public works and new rural areas. LANDSCAPE DESIGN Landscape preliminary design, design development, construction documentation and construction administration of public and private works, such as: - parks and gardens; - urban landscape, sport areas, green roofs and walls - rehabilitation of dumpsites, quarries, degraded and abandoned sites ENVIRONMENTAL ANALYSIS AND EVALUATION Specialized analysis for landscape and territorial sciences. Studies for environmental feasibility of territorial developments and of renewable energy plants. Environmental impact studies (landscape public permits).
DEVELOPMENT STRATEGIES AND TERRITORIAL MARKETING LAMPEDUSA LANDSCAPE PLAN
DESIGN PORTELLO PARK
PLANNING GARIBALDI PORTA NUOVA
PLANNING GARIBALDI PORTA NUOVA
INDEX 01 02 03 04 05 THE GREEN RAYS URBAN HORTICULTURE EXPO -2015 100 FARMS ASSOCIATION LET LANDSCAPE EXPO TOUR
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM 1940 PIAZZA DEL DUOMO MILAN LAND Milano srl 2013 11
2013 CITY OF MILAN LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM
THE PLAN OF GREEN IN MILAN ZONA 8: 17 MQ PER ABITANTE ZONA 9: 12 MQ PER ABITANTE ZONA 2: 5 MQ PER ABITANTE ZONA 3: 13 MQ PER ABITANTE ZONA 7: 28 MQ PER ABITANTE ZONA 1: 9 MQ PER ABITANTE ZONA 6: 9.5 MQ PER ABITANTE ZONA 4: 13.5 MQ PER ABITANTE ZONA 5: 9 MQ PER ABITANTE GOAL ACCESSIBILITY GREEN SPACES IN 10 MIN PROPOSAL DEFINITION OF A RAY OF 750 M LAND Milano srl 2013 13
THE PLAN OF GREEN IN MILAN GROWTH OF MILAN LAND Milano srl 2013 14
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM THE GREEN RAYS WHAT ARE THEY? The green rays project promotes a green web system that pervades the metropolitan area supplying open public spaces as pivot points within a strategic urban planning program leaning towards the development of a more livable city. The green rays ar planned to develop into a gand basin scheme designed for metropolitan services moreover a grid of accessible environmental corridors available to every inhabitant. Eigh green rays, one for each distric, following a linear direction from the city center find their way trespassing occasionally unknown, hidden or degraded places or simply spaces excluded from urban life like a private garden, an urban park, a district park but also numerous small urban spaces able to offer a place to relax from city stress. LAND Milano srl 2013 RV 8 RV1 RV7 raggio della città che cresce RV2 RV 6 RV3 RV4 RV 5 raggio della campagna 15
WELCOMING WOODS > THE MODEL TEMPORARY WOOD IN PIAZZETTA REALE, FESTIVAL DELL AMBIENTE JUNE 2009
Via Marco dei Marchi Milano LAND Milano srl 2013 17
Via Marco dei Marchi Milano LAND Milano srl 2013 18
GR1 - Einaudi Square 2010 LAND Milano srl 2013 19
Via Borsieri Milano 2010 in collaborazione con DUC e Fondazione Catella LAND Milano srl 2013 20
Via Borsieri Milano 2011 LAND Milano srl 2013 21
VALSESIA GREEN PARADISE THE GREEN RAYS CORRIDORS TO AND FROM THE LAND OF BIODIVERSITY URBAN HORTICULTURE Vegetable gardens spread through the city THE PORTELLO PROJECT Shopping Center VEGETABLE GARDEN OF THE FAITH Christian Protestant Church of Milan ORTICOLA 2011-2015 Public Garden Indro Montanelli MI COLTIVO Vegetable garden at school LAND Milano srl 2013 22
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM URBAN HORTICULTURE IN MILAN WHAT IS IT? URBAN HORTICULTURE 1. incorporates forms of local market production; 2. encourages seasonal products consumption 3. adds up to body of green lungs for the Milan s most dense populated areas 7700 ab/kmq; 4. teaches environmental and sustainable practices, promotes a sense of community 5. contributes to the recovery of degraded areas or underused metropolitan spaces configuring new elements of a contemporary urban landscape 6. incorporates to stainable mobility system and slow fruition activities expressed by the Green Rays LAND Milano srl 2013 23
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM VEGETABLE GARDEN OF THE FAITH CHRISTIAN PROTESTAN CHURCH OF MILAN LAND Milano srl 2013 24
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM PROJECT VEGETABLE GARDEN OF THE FAITH CHRSTIAN PROTESTAN CHURCH OF MILAN LAND Milano srl 2013 25
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM THE MAKING OF THE VEGETABLE GARDEN OF THE FAITH CHRISTIAN PROTESTANT CHURCH OF MILAN LAND Milano srl 2013 26
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM THE MAKING OF THE VEGETABLE GARDEN OF THE FAITH CHRISTIAN PROTESTANT CHURCH OF MILAN LAND Milano srl 2013 27
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM THE MAKING OF THE VEGETABLE GARDEN OF THE FAITH CHRISTIAN PROTESTANT CHURCH OF MILAN LAND Milano srl 2013 28
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM THE MAKING OF THE VEGETABLE GARDEN OF THE FAITH CHRISTIAN PROTESTANT CHURCH OF MILAN April 2012 LAND Milano srl 2013 29 Beate Oehmann - Artist
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM PUBLIC GARDENS GUASTALLA GARDEN LAND Milano srl 2013 30
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM ORTICOLA EXHIBITION 2011 PUBLIC GARDENS INDRO MONTANELLI Orticola of Lombardy is a non profit association, committed to the comunity of Milan through socio-cultural activities and financial projects obtained by revenues from the Horticultural Market Exhibition. The Lombardy Horticultural Association was founded in Milan on 1865, and is one of the first modern Italian institutions to have promoted the knowledge of plants, the art of gardens and spontaneous plants landscapes. For over 16 years a committee within the association takes care of organizing during the month of May and under the sponsorship of the City of Milan, the market exhibition mercato Orticola in the public gardens on Via Palestro. LAND Milano srl 2013 31
ORTICOLA 2011 EXHIBITION PUBLIC GARDENS INDRO MONTANELLI VEGETABLE GARENS AT DUGNANI PALACE LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM LAND Milano srl 2013 32
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM ORTICOLA 2011 EXHIBITION PUBLIC GARDENS INDRO MONTANELLI VEGETABLE GARENS AT DUGNANI PALACE LAND Milano srl 2013 33
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM MI-COLTIVO LOCAL ENDEAVOR AND INITIATIVES LAND Milano srl 2013 34
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM MI-COLTIVO WHAT IS IT? MiColtivo, Vegetable Garden at School a program devoted to children aiming to encurage proper and healthy nutrition through a tangible experience with vegetable gardens installed in the metropolitan public schoolyards, providing broader enhancement to these spaces. LAND Milano srl 2013 35
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM MI-COLTIVO OBJECTIVES - Redevelopment, setting up teaching vegetable gardens in metropolitan public schoolyards; - Guarantee the right to a healthy and safe nutrition to children promoting good eating habits in childhood; - Involvement and participation of sorrounding comunities in the process of designing, setting up and managing vegetable gardens; - Stimulate manual activities and scientific knowledge on children and teach them how to take care of a common asset; - Promote multi-ethnic integration among children; - Inform and enlighten responsibles parties involved in the school cafeterias s management; - Create an EXPO 2015 network of vegetable gardens in public schools LAND Milano srl 2013 36
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM MI-COLTIVO NUMBERS LAND Milano srl 2013 37
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM EXPO 2015 FEEDING THE PLANET, ENERGY FOR LIFE LAND Milano srl 2013 38
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM EXPO 2015 FEEDING THE PLANET, ENERGY FOR LIFE LAND Milano srl 2013 39
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM EXPO 2015 FEEDING THE PLANET, ENERGY FOR LIFE Img expo chiedere matteo la pass LAND Milano srl 2013 40
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM EXPO 2015 FEEDING THE PLANET, ENERGY FOR LIFE Img expo chiedere matteo la pass LAND Milano srl 2013 41
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM TO EXPO 2015 WHAT IS THE EXPO? FOOD SUPPLY is the vital energy for the Planet necessary for a sustainable development based on a proper and steady nutrition of the human body, following the fondamental practices that preserve good health for everyone GENUINE QUALITY AND AVAILABILITY OF AGRICULTURAL FOODSTUFFS In one of society s fondamental needs besides representing a valuable economic asset. TERRITORY S ROLE is central. Farming and livestockrasing traditions of local people and comunities developed over the course of thousands of years of experience on producing high quality food. THE PLAYERS Public institutions, private companies, charitable associations, non governmetal organizations, consumer s association representatives producers associations all promote the development of the world s food related economic and social systems for the Planet. LAND Milano srl 2013 42
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM 100 FARMS PROJECT FOR EXPO 2015 10 Km 10 25 Km 21 50 Km 43 Rays of influence and travel time To Expo 2015 Expo LAND Milano srl 2013 43
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM AGRICULTURAL BIODIVERSITY IN RELATION TO THE EXPO PROJECT FEED THE PLANET, ENERGY FOR LIFE RURAL PRODUCTS - Agri supply production AREE BOSCATE FASCE MONTANE - Agri turism or farmstay - Educational farms PAESAGGIO DEI LAGHI - Cultural and Artistic activities - Vocational training PARCHI NATURALI PERI-URBANO - Biogas and district heating FATTORIE DIDATTICHE - Fishing and bathing PAESAGGIO AGRARIO - Farming of fish and shrimp CASCINE RURALE - River navigation - Bicicle paths - Riding centers AGROENERGIE - Agri energy PIANURA PADANA LAND Milano srl 2013 44 FASCE RIPARIALI LUNGO I FIUMI
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM 100 FARMS PROJECT PROJECT OF DEFENSE AGAINST SOIL EROSION Requalification and setup system of farmsteads for those parts no longer functional for agriculture by creating an additional income resuting from multifunctionality THE TOOLS Recovery of farms aimed at creating a non-hotel accomodation facilities to service the EXPO 2015 events subject to the maintenance of agricultural activity in terms of its multifunctional meaning. FUNDINGS Identify fundings from public and private sectors WEB Promoting a farm network system trhough the web REGULATIONS Ease the process with rules and regulations in favor of the revitalization of farms LAND Milano srl 2013 45
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM 100 FARMS PROJECT TO A MULTIFUNCTIONAL LANDSCAPE LAND Milano srl 2013 46
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM LET LANDSCAPE EXPO TOUR GREENTOURS AROUND THE AREA OF EXPO 2015 AND THE MILAN FAIR GROUNDS www.let-milano.com Project developed by: Sponsord by: LAND Milano srl 2013 47
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM LET LANSCAPE EXPO TOUR TERRITORIAL VISION DIGA DEL PANPERDUTO AEROPORTO MALPENSA PARCO DELLE GROANE VILLA LITTA PARCO DEL ROCCOLO TURBIGO VIA D ACQUA EXPO 2015 BERNATE ROBECCO SUL NAVIGLIO ABBIATEGRASSO PARCO DEL TICINO LAND Milano srl 2013 48 GAGGIANO
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM LET LANSCAPE EXPO TOUR THE TRACK OF THE VILLAS Villa Litta Lainate NInfeo Villa San Carlo Borromeo Senago LAND Milano srl 2013 49
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM LET LANSCAPE EXPO TOUR THE TRACK OF THE FARMS Boscaccio Farm Bereguardo LAND Milano srl 2013 50
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM LET LANSCAPE EXPO TOUR THE TRACK OF THE FARMS Erbatici Farm Mezzana Bigli LAND Milano srl 2013 51
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM LET LANSCAPE EXPO TOUR CATEGORY OF INTERVENTIONS 1. MAIN TRACK SIGNPOSTING 2. LET POINTS 3. LANDSCAPE 1.1 Inforomation Totem 2.1 LET Stations 3.1 Water landscape 1.2 Guidance Totem 2.2 LET Point 3.2 Agricultural landscape : tree lines 1.3 Road Signs 3.3 Urban landscape rest areas 1.4 Accomodation of pavement and track routes 3.4 Paesaggio da riconvertire: prati fioriti LAND Milano srl 2013 52
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM LET PASSING THROUGH LANDSCAPES SCHEDULE OF INTERVENTIONS: AGRICULTURAL LANDSCAPE FLOWERY LAWN + LET POINT The rest areas sink in the rural landscape or in degraded areas of the countryside,and it could provide a flowery lawn of variable sizes ranging from 1000 to 2000 square meters. Flowery lawn sitting + LET Point Rest area LAND Milano srl 2013 53 suggested image
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM LET REFERENCE SCENARIOS FLOWERY LAWNS + LET POINTS LAND Milano srl 2013 54
LEARNSHOP3 URBAN AGRICOLTURE AND LEISURE TOURISM LAND Milano srl 2013 55