Virtual Computing Environment Coalition

2 Waves of Information Technology Mainframe Mini PC/ microprocessor Networked/ Distributed Computing NEXT Cloud Computing

3 Everyone is engaged..

What is Cloud Computing? Cloud Computing Services IaaS CPU, Net, Storage as a service PaaS Application (vendor) ready on demand platform SaaS Application outsourcing Cloud Computing Deployment Models Private Cloud single organization Community Cloud shared but controlled platform (multi-tenancy) Public Cloud public facing cloud provider Hybrid Cloud mix of the above (standardized technology ) Cloud Essential Characteristics On Demand Self-Service Broad Network Access Resource Pooling Rapid Elasticity Measured Service Copyright 2009 EMC Corporation. All rights reserved. 4

Virtual Applications & Virtual Clients with Private Cloud Virtual Applications Virtual lient Virtual Client Virtual Client Virtual Client Private Cloud App Loads App Loads App Loads App Loads App Loads Federation Virtualized Data Center Internal Cloud Virtualization Information Security Cloud Computing External Cloud Copyright 2009 EMC Corporation. All rights reserved. 5

6 Paradigm Shift New Opportunities Cloud computing describes a new supplement, consumption and delivery model for IT services based on Internet, and it typically involves the provision of dynamically scalable and often virtualized resources as a service over the Internet Any dev from Anywhere SP-1 SP-2 Data Center Federate App Federate Network Federate Information SP-5 Federate Security SP-6 SP-4 SP-x SP-3

Vblock Infrastructure Packages or Custom Integrated IT Stack Copyright 2009 EMC Corporation. All rights reserved. 7 I N F O R M A T I O N S E C U R I T Y U N I F I E D M A N A G E M E N T SaaS Virtualization Compute Network Storage Backup & Archiving Disaster Recovery Compliance P e ri m e t e r S e c u r it y T S E R v I C E L E V E L M G M T Drive Down CAPEX by up to 50% Slash OPEX by up to 40% Simplify the IT environment Accelerate IT service delivery to the business Continuous operation and availability means the business is never down

8 Vblock Infrastructure Packages Accelerating the Virtualization of IT Infrastructures Vblock 2 (3000 to 6000+ Virtual Machines) Completely extensible high-end configuration Designed for large-scale and green field virtualization Cisco UCS, Nexus 1000v, Multilayer Directional Switches (MDS); EMC Symmetrix V-Max; VMware vsphere Vblock 1 (800 to 3000 Virtual Machines) Mid-sized configuration Designed for consolidation and optimization initiatives Cisco s UCS, Nexus 1000v, MDS; EMC CLARiiON CX-4,; VMware vsphere Vblock 0 (300 to 800 Virtual Machines) Entry-level configuration Brings benefits of private clouds to mediumsized businesses, small data centers Designed for test/development by channel partners, SIs,SPs, ISVs, customers Cisco UCS and Nexus 1000v; EMC Unified Storage; VMware vsphere

Virtual Computing Environment Journey Navigating the journey to virtualization and private cloud Consolidation Virtualization Automation Utility Market Cloud to Cloud Federation Infrastructure Virtualization Connectivity Convergence Infrastructure Consolidation Unified Computing Virtual Computing Environment Imagine the power of three (Virtual Computing Environment) x (3) = Customer Success (Market Leadership + Risk Management + Innovation + Services & Support + Ecosystem Reach) Copyright 2009 EMC Corporation. All rights reserved. 9

10 EMC Enabling Technology For Private Clouds intelligent storage V-Max, Atmos Celerra, CLARiiON Info mgmt and data protection Avamar, Networker, Recoverpoint, PowerPath resource mgmt Ionix portfolio information security RSA portfolio widest set of storage choices deduplication for VMware vcenter plug-ins encryption and key mgmt full VMware integration SRM-integrated business cont. VM-aware discovery advanced authentication single giant array archiving of virtualized data VM-aware ITIL workflows data loss prevention fully automated storage tiering optimized vclient solutions VM-aware IT compliance auditing and compliance

EMC and vsphere Integration Control Center Smarts ESM/ADM IT Compliance Analyzer Server Config Manager Avamar Replication Manager Networker Data Protection Advisor RSA Authentication Manager RSA Envision Storage QoS Virtual Provisioning Virtual Storage Application APIs Availability Security Scalability vcenter 4.0 vsphere 4.0 Infrastructure APIs vcompute vstorage vnetwork EMC Storage Viewer Plug-in EMC SRM Failback Plug-in EMC VDI Plug-in Cisco UCS Only Vendor Integrated into all 3 vstorage APIs PowerPath for VMware Cisco UCS, VN-Link and Nexus Family supported by EMC SMARTS Cisco leverages EMC RSA Copyright 2009 EMC Corporation. All rights reserved. 11

12 Efficient Management of Information Growth 5X 4X 3X 2X 1X Managing storage growth with EMC Fully automated storage tiering Optimize performance and capacity Virtual Provisioning Allocate capacity on demand Deduplicate, compress, spin down Efficiency to store more with less Archive and delete Policy-based lifecycle management Federate to the cloud Public and private cloud integration 2010 2011 2012 2013 2014

13 Storage Innovations Storage consolidation / utilization / performance Business continuity: Active Active SSD (flash) tuned arrays Dynamic Data Mobility: FAST what s HOT The next generation back-up / recovery solutions Virtualization Affinity Cloud Storage: Both object (blob) and scale-up / scale-out block Green: Think Flash, 2TB SATA drive, Dedup, spin-down, dense storage

14 Building the Virtualized Data Center: Federate Systems Across the Data Center

15 Virtual Provisioning VMware VMware VMware ESX 1 10 TB 3 TB ESX 2 10 TB 4 TB Physical allocation 3 TB ESX 3 10 TB Space efficient, easy to manage capacity on demand Improves storage utilization Reduces storage provisioning complexity and overhead Available across all EMC storage platforms Common Storage Pool

16 VMware and Storage Management Gap Effective management and reporting of virtual server and storage environments adds new levels of complexity VMware Administrator Storage Administrator VMware This is a VM, but I don t know any server detail other than at the LUN level This is a LUN, but I don t know any storage detail other than at the ESX level Need automated management tools to help easily manage and report on who is using what, when, and where

17 FAST (Fully Automated Storage Tiering) Makes it Easy Get the right data to the right place at the right time Flash FAST Pool storage resources Fibre Channel Define policy SATA Apply to application

18 Customer Case Study

$ Total Cost Copyright 2009 EMC Corporation. All rights reserved. 20 Lowering Costs with Tiering and FAST 27% lower three-year total cost of ownership 20% lower system acquisition cost Storage SW Storage SW Enginuity 43% lower operating cost 100 TB raw All Fibre Channel 702 x 146 GB 15K (includes spares) 100 TB raw Tiered storage 17 x 200 GB Flash 149 x 146 GB 15K 82 x 1 TB SATA (includes spares) Power and Cooling Management Maintenance Power and Cooling Management Maintenance System Cost No FAST No tiering System Cost FAST with Flash, Fibre Channel, SATA Three-Year OpEx No FAST No tiering Three-Year OpEx FAST with Flash, Fibre Channel, SATA

21 FAST: Automatically Optimizes Application Performance FAST elements Storage type: A shared storage resource with common characteristics FAST Policies: Policies that manage data placement and movement across storage types Storage Group: A logical grouping of devices for common management Storage Type FAST Policies Storage Groups Type 1 200 GB Flash RAID 5 (3+1) Type 2 146 GB 15K FC RAID 1 Type 3 1 TB SATA RAID 6 (14+2) Platinum 25% 50% 25% Silver 25% 75% Exchange_SG Oracle_SG Development_SG

22 The Life of a Typical 1 MB File User creates 1 MB ppt file and e-mails it to 10 people They all save the file on the network drive A month later the e-mail is put in a PST folder on the network drive For an average customer, that one file gets backed up: 1. Weekly for four weeks x 10 on the file server = 40 copies 2. Daily for four weeks on the e-mail server = 28 copies 3. Monthly for five years x 10 of PST = 600 copies 4. Monthly for five years x 10 of file = 600 copies That 1 MB file takes up over 1.2 GB of tape capacity

23 Reduce Cost of Back-Up through De-duplication Customer Requirements: Current Backup Size of All Clients ~ 3.6TB Retention Period (D=8 Days, W=2 Weeks) Total Backup Capacity needed = 3.6TB x 10 = 36TB Avamar Capacity Utilization 2200, 6% EMC Proposal: Avamar total capacity ~ 4TB Allocated for backup ~ 2.6TB Allocated for Avamar ~ 1.4TB 94% Reduction on Backup Space Results: Total Capacity Utilized by Avamar for storing 36TB of data = 2.2TB 36604, 94% Total GB Protected Used GB

24 Data Deduplication for Backup and Recovery Avamar Integrated backup solution with source deduplication Data Domain Deduplication storage systems Disk Library VTL with deduplication option Backup Software Avamar NetWorker or Third-party NetWorker or Third-party Storage System Avamar VM OS Avamar Data Domain Disk Library

25 EMC Ionix Solutions IT Operations Intelligence Monitoring & analysis Root cause, rapid triage Cross-domain Virtual & physical Service Management CMDB Service desk & ITSM Service catalog Workflow Service Discovery & Mapping Dynamic, passive, agentless Application dependency mapping Discovery consolidation Data path, network path, app path Data Center Automation & Compliance Server & network configuration Storage management Configuration analytics Best practices & compliance

26 Secure Virtual Environment with EMC Security Division - RSA DLP End Point protection for data-in-use RSA SecurID for remote users RSA SecurID for SSH acces to ESX RSA envision Central Dashboard

27 Muammar_ahmad@emc.com

28 The Technology Atmos COS NFS & CIFS for Very high volume NAS SOAP & REST API access. Web Services Approach = Extensibility = Business process Intelligent Policy based placement & Management of data Policy Range Includes De-duplication Replication Target hardware type Versioning Control Plane Meta data tracking, APIs, System Admin Policy definition Data Plane Scale out, automatic replication, fault tolerance provisioning, configuration Unified name space = single point of access In built multi tenancy Loose coupling of hardware & Software = Scalability Plug & Play Scalability IP Network Low cost commodity Hardware = Cost Targets Location aware data Standard networking = Cost & Global dispersion of nodes