AESHM 471 Fall 2011 Syllabus 1

AESHM 471 Fall 2011 Syllabus 1 AESHM program Public Relations and Events Management II- AESHM 471 Instructor: Natalie Sanger Gendle Email: nsgendle@iastate.edu Fall 2011 Course Dates: Aug. 22- Dec. 16 Online Course. Delivered entirely through WEBCT The instructor is available for phone meetings if necessary. Please email in advance to set up an appointment of this nature. Communication: On WEBCT, there is an AESHM 471 discussion board where students can address general questions for the course. The instructor will answer posts daily and students may also respond to questions if the answer is posted within the course content. If your question is of a personal nature or regarding course grades, email the instructor with questions. You can email the instructor at nsgendle@iastate.edu. Instructor will strive to answer emails within 24 hours. Course Description: AESHM 471. Public Relations and Event Management II. (2-2) Cr. 1-3. Repeatable. S. Prereq: AESHM 271. Advanced application of public relations and event management in the apparel and hospitality industries. Provide leadership and communicate direction for production of an event including developing budgets, publicity, advertising, fund raising, choreography, staging, lighting, and food. Course must be taken for 3 credits first time, can be repeated for 1 credit Course Requirement: Students enrolled in AESHM 471 must be currently active in an event leadership role within a student organization or other professional organization (on or off campus). There must be an event planning element included within the semester of the course. Applicable student leadership roles could include involvement with such on-campus events/groups such as Dance Marathon, Student Union Board, Sororities/Fraternities, VIESHA, The Fashion Show, or other ISU entities. This could also be through an approved internship or outside organization. Course Goals: This course will provide students with a further opportunity to exercise and improve upon their event leadership skills through real-world experience. Students will graduate from this course with a better understanding of their leadership style and gain further insight into the aspects involved with event leadership. Course Objectives Upon successful completion of this course, students will: Enhance their leadership and organizational skills within an event management role Improve their written and oral communication skills through reflective writing Learn about their personal leadership style and determine areas of potential growth and continued success Gain experience creating effective event/organization goals and timelines Earn valuable skills for successful event leadership through real-life scenarios and experiences Continue with the very important task of networking within their professional interests and the greater community

AESHM 471 Fall 2011 Syllabus 2 Required Text: Burchard, Brendon (2009). The Student Leadership Guide, Garden City, NY: Experts Academy Press. Schedule: Material, readings, and other course requirements will be posted on the course schedule. Assignments and discussion board posts will be due by Sunday 11:59pm the week they are assigned. Students should be referencing this schedule often to stay abreast of what is due each week. Deadlines: The deadlines established for this course will be strictly adhered to. Deadlines are a fact of life in virtually all professions, and particularly so in the event industry. The event start time is the start of the event there are no extensions or postponements for when the doors or gates open. The caterer or the band cannot arrive a day late. There are strict deadlines for getting many permits and licenses. There are no extensions for deadlines for getting submissions into the publications you wish to get event coverage in. There are no excuses, only consequences. Academic misconduct Academic Misconduct in any form is in violation of Iowa State University Student Disciplinary Regulations and will not be tolerated. This includes, but is not limited to: copying or sharing answers on tests or assignments, plagiarism, and having someone else do your academic work. Depending on the act, a student could receive an F grade on the test/assignment, F grade for the course, and could be suspended or expelled from the University. See the Conduct Code at www.dso.iastate.edu/ja for more details and a full explanation of the Academic Misconduct policies. Professional Behavior: Professional behavior and a professional work attitude are expected of all students at all times while on campus, in class, or while representing ISU away from campus. This is especially true when students are representing our class and school while working on outside events. Students are encouraged to show up early, be respectful, listen, learn, and go above and beyond expectations. The time spent this semester working on events is a great time for students to make connections within the industry. Special Accommodations: Please discuss any special needs or accommodations with the instructor at the beginning of the semester or as soon as possible. SAAR (Student Academic Accommodations Request) is available from the Disability Resources Office (515-294-6624; Room 1076 Student Services Building). Assignments/Grading: Weekly Journal Position Description Event Goals Assignment Planning Worksheets Event Leader Interview Event Critiques (3 total) Linked-In Evaluation 1 1 ( each) 100 points

AESHM 471 Fall 2011 Syllabus 3 Total Points 6 ISU Grading Scale: 93-100% A 90-92% A- 88-89% B+ 83-87% B 80-82% B- 78-79% C+ 73-77% C 70-72% C- 68-69% D+ 63-67% D 60-62% D- Below 59% F Journal (10 points each x 15=1): Due Weekly on Sunday by 11:59pm Each week, students will journal about the assigned reading from The Student Leadership Guide. An activity or question will be posted for students to respond to under the "discussions" tab on WEBCT. Students will need to complete the activity or answer the question in detail, with ample self-reflection for full points. Skimpy, short answers will not suffice for full points. This activity is intended to give students a chance to reflect on their event leadership skills. These posts are public and will be able to be viewed by your peers. Feel free to make this a positive and constructive activity by responding to each other's posts. You can learn from each other and learn by hearing what everyone else is doing this semester. However, don't post anything of a personal or private matter. Position Description (): Due Sept. 4 As noted above, students must be involved in a leadership role, in conjunction with this course. For this assignment, students will provide all of the details of their position, including what the position entails, what event planning elements are a part of the position, and contact information for either the faculty advisor or other leader within the position's organization. Students can attach any information that will pertain to describing their position and involvement for this assignment. Also, students will determine who will evaluate them at the end of the semester. See Evaluation Assignment below for details. Event Goals Assignment (): Due Sept. 18 Students will determine goals for their position and for the events that will be a part of their role. These will become the deciding elements for the final evaluation assignment at the end of the course. Full assignment details will be posted on WEBCT. Here, students will also decide who will give them their final event evaluation (see assignment below). Planning worksheets (): Due Oct. 2 These worksheets will coincide with the event goals. Goals will be broken down into manageable tasks and put on a calendar with specific target dates for completion. These worksheets will be used as a benchmark for the success of the event and leadership position. Students will be held accountable for the dates determined on the planning worksheets. Worksheets will be posted on WEBCT. Event Leader Interview (): Due Oct. 16 Students will research an event professional to interview. This professional can be found locally or worldwide. If they are local, in-person interviews should be done. If they are somewhere else,

AESHM 471 Fall 2011 Syllabus 4 interviews by phone or skype are acceptable. It is the student's responsibility to do the necessary research to find an applicable event professional. Students are encouraged to find a person who is involved with events that the student would like to participate in. For example, if a student is interested in fashion shows, they should try to make contact with a planner from Mercedes Benz Fashion Week in NYC. If a student is interested in sporting events such as the Masters Golf Tournament, Tour de France, or the Olympics, they should do some internet research and start making phone calls and sending emails to get an interview. Make this part of your final project as pertinent to your interests as possible. Students will need to come up with a list of ten questions to ask. The paper should include the interviewee s name, title, and contact information. Also, explain how the contact was found (i.e. internet search, family connection, cold call). Second, explain what was learned from the interview. What did you learn that was new about the field of event management? Could this be a potential internship opportunity connection? Give a brief synopsis of the questions you asked and the answers you received. This paper should be 2-3 pages in length. Event Critique ( each x 3=1): Due Sept. 25th, Oct. 30th, Nov. 27th Attend three professional events of your choice. They don't have to be expensive, be creative. These could be a meeting, a concert, a fair, or farmer's market. Pick three events that are different from each other and chose three that you have not attended before.analyze the event from both a participant's perspective and an event planner's perspective. Don't wait until the last minute on these. There's one due on the last Sunday of each month. Write a 1-2 page paper and include the following: 1. A thorough account of the event, describing the 6 critical dimensions (from AESHM 271):Anticipation, Arrival, Atmosphere, Appetite, Activity, and Amenities. 2. Describe areas of success. Explain why these areas made for a successful event. 3. Describe areas with room for improvement. Create an action plan for areas that could be improved. 4. Rank the 6 dimensions starting with the strongest, most successful area. Explain how you decided on your ranking. 5. Describe how you can apply this experience to the event you are planning. Linked-In (www.linkedin.com): Due by Dec. 16 Students will either sign up for a new account or update an existing Linked-In account. Linked- In is an important online professional networking tool. It is the ideal place for students to stay connected to the valuable contacts they will gain through this course. If a student already has an account, they will need to update their profile. All students will post a professional photo of themselves on their page. An updated or new profile includes a description of the event and role they are participating in for this class. Students will seek to add the people they worked with this semester and any contacts they made throughout (including the course instructor).

AESHM 471 Fall 2011 Syllabus 5 Students will make a list of who they added (who they invited) and how they updated their profile. 10 bonus points for a positive endorsement from this semester's work! Evaluation (100 points): Due by Dec. 4 or after event Students will determine the best person to give them a post-event evaluation. This could be a cocommittee member, boss, faculty advisor, ect. This person will decide (anonymously, if they chose) how well the student completed their role responsibilities and the overall success of the event. This person will be determined by Sept. 4 in the Position Description Assignment. Once determined, students will ask this person if they are willing to help them with this assignment. If so, the determined individual will need to send an email to the instructor (nsgendle@iastate.edu) with a brief synopsis of the student's performance and how many points they would give the student out of 100 (by Dec. 4 or soon after the event commences). This information will remain anonymous unless permission is granted for student viewing.