GUIDE TO ONLINE FUNDRAISING FOR MAKE THE WORLD BETTER WITH A SWEATER CORPORATE & ORGANIZATIONS Sweater Parties & Other Sweater Fundraising Events Thank you for your interest in registering to start or join a Make the World Better with a Sweater Fundraiser! We ve created an online tool to make fundraising fun and simple. Let s get started 1 Sweater Celebration Organizers: Visit SavetheChildren.org/Sweater and click on the red Sign Up Now banner. Then, click on the Sign Up Now button located on the top of the screen to Start a Team. Follow the steps promoted on the screen as noted under Steps 2-3 to complete Employees and/or Organization Members: Visit SavetheChildren.org/Sweater and click on the red Sign Up Now banner. Then, click on the Sign Up Now button located on the top of the screen to Join a Team. Follow the steps promoted on the screen as noted under Steps 2-3 to complete Individuals: Interested in fundraising on your own? You can still take advantage of our online tool. Visit SavetheChildren.org/Sweater and click on the red Sign Up Now banner. Then, click on the Sign Up Now button located on the top of the screen to Join as an Individual. Follow the steps promoted on the screen as noted under Steps 2-3 to complete 1
You ll then be taken to a form to set up your account. 2 Note: Users have the option of setting up their account using a preferred social media site e.g. Facebook or Twitter, making it easy to remember your login details. On the next page, you ll complete your personal 3 profile information, receive a personalized URL that you can use to promote your fundraising page, input your own fundraising goal and have the option to make an initial donation. 2
You are done! Your account is activated. If you registered through your favorite social media account, you ll have the option of sharing your personalized URL with your friends right away to get started on generating support. Otherwise, you ll see a confirmation with all your details on the last screen after your registration is complete. Now that you ve registered, you ll be able to LOGIN to your very own online headquarters (HQ). Here, you can set up your own web page, manage emails for friends and family and track donations (both online and cash/checks) you receive towards your goal. EDITING YOUR PERSONAL WEB PAGE With this feature, you can choose an image and headlines to make your personalized web page your own. This is the page to which you ll direct people to show them what you re doing and to collect donations. Do a preview to make sure you ve got it just right, and then hit the Submit button. 3
SENDING EMAILS TO CO-WORKERS, BUSINESS ASSOCIATES, FRIENDS & FAMILY In your HQ, use the tools within the Email tab to easily create emails to send to friends and family, letting them know that you ve registered for the Make the World Better with a Sweater campaign, and to ask them for donations. Enter their email addresses and then choose to write your own email or use one of the provided templates. You can choose which parts of the message you really want to highlight (e.g. your fundraising goal or a deadline), and your personalized URL to your personal web page will automatically be included as a link in the email. Do a preview to make sure you ve got it just right, and then hit the Send button. Once your page is set up, visitors can choose to Give Now and make a donation with just a couple of clicks. SOCIAL SHARE Be sure to share the vanity URL (webpage link) to your personal online webpage on your social networks (Facebook, Twitter, etc.) to raise awareness of your fundraising efforts so people in your network can easily click on the link to your Sweater personal webpage to make a donation. USING THE REPORTS & TOOLS You can click the Reports tab within your headquarters to see all of your donations and track against your goal. You can send emails to individual donors here, if you like, and also export a summary to Excel. 4
ENTERING CHECKS & CASH (OFFLINE) DONATIONS Within the Tools tab, you can enter any offline donations (i.e. pledges) you ve received to be sure they are counted against your total. This may include cash or checks from friends or family, or donations received during fundraising events. Thanks for joining the Save the Children s Make the World Better with a Sweater celebration! Good luck with reaching your personal and team fundraising goals! Together, with sweaters, we can make the world a better place transforming children s lives and the future we all share. For more information, ideas and helpful resources, please visit SavetheChildren.org/Sweater or email sweater@savechildren.org. 5