Advertising Supplement to Orlando Business Journal

Advertising Supplement to Orlando Business Journal

Advertising Supplement to Orlando Business Journal July 6, 2012 2 Advisory Practice Name Firm Name PREMIER ADVISORS Average Assets Under Management Per Client Average number of clients per advisor Advisors to Support Staff Credentials Top Five Specialties City/State Phone BARR Financial Services, LLC BARR Financial Services, LLC $315,000 100 2:2 CFP,CHFC,CLU,CEP FP,WP,IM,EP,CM Winter Park FL 407-622-0018 Blaise G. Benoist Morgan Keegan & Co. $255,000 150 1:1 N/APP IM,FS,PM,CM,AM Winter Park FL 407-644-2501 Brodsky, Paynter & Associates Ameriprise Financial $400,000 102 2:1 N/APP RP,FP,EP,PM,CM Orlando FL 407-241-4248 Burke/Cox Group Merrill Lynch $7,665,000 50 2:3 CFP,CIMA FP,FS,PM,LM,CM Heathrow FL 407-333-8313 C.W. Investment Consulting UBS Financial Services, Inc. $440,000 150 3:2 N/APP FP,WP,PP,EP,CM Orlando FL 407-872-6350 Capital Guardian Wealth Management Capital Guardian, LLC $250,000 150 2:1 CFP RP,FP,IM,EP,CM Winter Park FL 407-571-7700 Cash & Associates, P.A. Cash & Associates, P.A. $620,000 63 2:1 CFP,CHFC,CLU FP,PP,RS,EP,CM Orlando FL 407-896-8880 Certified Advisory Corp Certified Advisory Corp $1,095,000 21 10:20 AIF,CFP RP,FP,IM,PP,RS Altamonte Springs FL 407-869-9800 CollaborativeWEALTH LPL Financial $470,000 88 2:3 CFP, CHFC, CLU WP, IM, PP, FS, CM Lake Mary Springs FL 407-792-3336 Chepenik Financial LPL Financial $1,400,000 215 2:3 CFP RP,RS,RM,ES,AM Winter Park FL 407-660-1010 Cramer & Rauchegger, Inc. Cramer & Rauchegger, Inc. $485,000 127 2:3 N/APP RP,WP,IM,EP,CP Maitland FL 407-645-4433 Edward Wojcik Merrill Lynch $3,130,000 75 2:1 CFP RP,SP,IM,PM,CM Winter Park FL 407-646-6768 Edwards Financial Services Questar $680,000 175 2:3 N/APP RP,FP,WP,HP,CM Winter Park FL 407-678-9400 Ferrell Wealth Management Ferrell Wealth Management $1,225,000 36 5:2 CFP, CPA RP,FP,EP,PM,CM Winter Park FL 407-629-7008 Flagship Group Morgan Stanley Smith Barney $735,000 79 4:1 CFP RP,WP,PM,CM,AM Winter Park FL 407-740-4900 Gregory L. Hess Merrill Lynch $1,375,000 56 2:1 CFP,CIMA RP,FP,EP,CM,AM Winter Park FL 407-646-6758 Hunter & Associates Merrill Lynch $2,315,000 40 2:1 CFP RP,WP,RM,EP,CP Heathrow FL 407-333-8326 Ledford Financial Ledford Financial $785,000 67 3:5 CFP FP,IM,EP,PM,CM Orlando FL 407-999-8998 The Levitt Coatoam Group Merrill Lynch $1,465,000 50 3:1 CFP,CIMA RP,WP,PM,CM,AM Winter Park FL 407-646-6727 Malatino & Associates Morgan Stanley Smith Barney $2,485,000 46 3:3 N/APP IM,FS,RM,PM,CM Celebration FL 407-566-4600 Meritage Group Morgan Stanley Smith Barney $485,000 76 2:2 CFP,CIMA RP,FP,RM,PM,CM Winter Park FL 407-740-4984 Michael Dolle Wells Fargo Advisors $730,000 100 3:2 CFP,CIMA RP,WP,IM,PM,CM Winter Park FL 407-622-8846 Mosaic Wealth Management Group G.A. Repple & Co. $3,285,000 18 4:2 CFP RP,FP,IM,PM,CM Winter Springs FL 407-622-7526 Ott Group Wells Fargo Advisors $820,000 60 2:1 N/APP FP,WP,IM,RS,PM Orlando FL 407-649-6024 Private Wealth Management LPL Financial $815,000 38 4:2 CFP,CHFC,CLU RM,EP,PM,CP,CM Lake Mary FL 407-804-1444 Raymond James Financial Services Raymond James Financial $2,200,000 225 2:5 AIF RP,AM,IM,RS,PM Orlando FL 407-648-1881 Spraker Wealth Management, Inc. Spraker Wealth Management, Inc. $1,095,000 76 1:4 CFP RP,FP,PM,CP,CM Maitland FL 407-478-7899 Thomas J. Cleary UBS Financial Service Inc. $3,000,000 96 3:2 N/APP FP,CS,WP,IM,RS Orlando FL 407-803-4670 Water Oak Advisors Water Oak Advisors $1,760,000 98 4:3 CFP RP,IM,RM,PM,SA Orlando FL 407-567-2956 The Windermere Group Merrill Lynch $7,500,000 18 4:1 CFP,CIMA IM,RM,EP,ES,CP Orlando FL 407-909-2112 Exemplary Advisors Practice Name Firm City/State Phone Number Contact Website Client Education & Customer Service Model Raymond James Financial Services Raymond James Financial Orlando FL 407-648-1881 Scott Brown www.whosscott.com Michael Dolle Wells Fargo Winter Park FL 407-622-8846 Michael Dolle https://home.wellsfargoadvisors.com Financial Planning Ledford Financial Ledford Financial Orlando FL 407-999-8998 John Ledford www.ledfordfinancial.com Windermere Group Merrill Lynch Orlando FL 407-909-2112 Rich Millar www.totalmerrill.com/wm/system/viewfapage. aspx?pageurl=thewindermeregroup Risk Management Cramer & Rauchegger, Inc. Cramer & Rauchegger, Inc. Maitland FL 407-645-4433 Scott Cramer http://cramerandrauchegger.com/ Hunter & Associates Merrill Lynch Heathrow FL 407-333-8326 Wesley Hunter http://fa.ml.com/hunterandassociates What is an Exemplary Advisor? NABCAP s objective questionnaire assesses 20 categories of practice management of all participating advisors and while all the practices on the list this year met NABCAP s minimum objective criteria, the following practices achieved exemplary scores in their respective categories. The highlighted categories were selected through NABCAP s independent investor research which concluded these three areas of practice management were the highest influencers in choosing a financial advisor: 1) Client Education & Customer Service Model- This category reflects the actual service model the practice employs and whether they incorporate any education of investments and/or markets to the client 2) Financial Planning- this category reflects what level the practice/advisor implements financial planning when servicing clientele 3) Risk Management - this category measures what systems and policies are utilized to potentially help mitigate and manage the risk of the markets.

3 Advertising Supplement to Orlando Business Journal July 6, 2012 What is NABCAP? The National Association of Board Certified Advisory Practices (NABCAP) is an unaffiliated, nonprofit organization based in Colorado that was created to tackle the daunting challenge of identifying top practitioners, and through the process help reform the public s perception of the industry and its professional membership. NABCAP currently has a presence in thirty-five plus U.S. markets. The nonprofit along with its board of directors developed a formula designed to identify the best practices as determined by NABCAP. Separating and distinguishing the strongest practitioners from the industry s pool of advisors is a solution with merit. The difficulty lies in the clear need for transparency. I m very interested and concerned about the integrity of the industry, says Dr. Chuck King, NABCAP board vice president. Our goal is to make sure that the people who make our list meet our guidelines. It s not about just hanging out a shingle. One of the reasons I got involved was the need for more scrutiny. The public requires a reliable, independent resource to provide clarity for their financial decisions. NABCAP was formed to help clarify the picture. And while NABCAP knows there is no perfect solution, it is committed to promoting higher standards and transparency, which are vital to the long-term success of the investing public. We re not just counting assets under management, says King. We re interested in the processes used. And we don t just take anybody. This is not a pay-to-play Organization. I m a big believer in free markets. And what makes free markets work is information, not a lot of regulations. The more perfect the information, the more perfect the regulation. Consumer Use Even though NABCAP s vetting process is comprehensive in evaluating advisors, every single practice on the list most likely will not fit you the investor. The list of advisory practices is in alphabetical order; NABCAP believes there is not one perfect practice for every investor out there. The first step recommended by NABCAP is to narrow down the list of practices by average client size. It is recommended you select practices that have an average client size of ½ - ¼ the size client you would estimate yourself, family or business to be. For example, if you have approximately $2 million of investable assets then identify practices with an average client size of $500K- 1million. This way, you fall within the top 20% of a practice s entire clientele. This increases the probability you receive the practice s top shelf service, care and attention. In addition to narrowing down the field of practices by average size client, it is recommended you also reference the practice s top 5 specialties and designations to assure they are equipped and focused on handling your individual needs. Try to select at least 3 practices to interview for different personalities, service models and practice methodologies. Methodology The primary focus of NABCAP is to serve the needs of the investing public by helping identify top wealth managers. NABCAP and its board of directors created an unaffiliated evaluation process in which 20 categories of practice management are assessed. Advisors are invited and/ or nominated to participate by submitting an online questionnaire. The multi-step verification process utilizes independent resources to assess the accuracy and truthfulness of the information submitted by participating advisory practices. NABCAP s methodology is unique in deciphering advisors because it is primarily objective, not subjective, and helps add transparency for the investor s benefit. NABCAP takes pride that its list of Premier Advisors is not merely defined by Assets Under Management (A.U.M.), revenues produced or even worse, popularity. Alternatively, NABCAP attempts to identify top advisors regardless of size, firm or affiliation. Certified Financial Group, Inc. Planning Tomorrow Today! As one of Central Florida s oldest and largest independent personal financial consulting firms, we look forward to providing you with the sound, time tested financial advice that has become our hallmark. Our 10 CERTIFIED FINANCIAL PLANNER Professionals offer fee-based services in the following areas: Financial Planning Investment Planning Retirement Planning Social Security Planning Call us today at 407.869.9800 for a free consultation. 1111 Douglas Avenue Altamonte Springs, FL www.financialgroup.com Hear us on On The Money every Saturday 9:00 a.m. on FM 96.5 News/Talk WDBO Fee-Based Planning and Asset Management through Certified Advisory Corp, an SEC Registered Investment Advisory Firm. SEC registration does not constitute an endorsement of the firm. Certified Financial Planner Board of Standards Inc. owns the certification mark CFP.

Advertising Supplement to Orlando Business Journal July 6, 2012 4 Retirement, Estate Planning and Wealth Management Cramer & Rauchegger, Inc. DESCRIBE YoUR PRaCtICE. Cramer & Rauchegger is an advisory firm that specializes in retirement management, estate planning and wealth management for clients who are close to or in retirement. We believe that personal attention and exceptional service make the difference. With over 35 years of combined experience, President and Founder Scott Cramer and Vice President Tom Rauchegger are true specialists and professionals, often quoted and asked for commentary by national media outlets such as CNBC, Bloomberg TV, Fox, Money Magazine, and many others. Over the years, we have created a successful practice built on the strong foundations of long term personal relationships. We have a passion for making a difference in people s lives. We have dedicated our career to helping clients transition successfully into retirement and seeing them fully enjoy those years with their loved ones. Our clients are our family and our greatest advocates. Their success is our success! Clients want somebody that they can count on. They want to know that you are taking care of them, that you are readily available and have put together a solid financial plan that works in both good and bad times. Vice President Tom Rauchegger and President and Founder Scott Cramer What IS YoUR InvEStMEnt PhIloSoPhY? Unlike other advisory firms, Cramer & Rauchegger has abandoned the conventional buy and hold model for mutual funds and equities and has embraced the forward-thinking strategies of large endowments such as Stanford, Yale and Harvard. For the past 10+ years traditional investment portfolios have not worked. For people in or close to retirement the results have been exceptionally disappointing. Large endowments, on the other hand, have successfully used a different strategy to significantly outperform the stock market. As Scott pointed out on Bloomberg Television s investment program, Taking Stock, there are many benefits to individual investors using the same model as large endowments. The Endowment Model, which utilizes investments and asset classes that are not correlated to the market, has proven to maximize returns and reduce risk while keeping the individual investor s retirement goals on track. Until recently, these types of investments have been largely unavailable to individual investors. As Endowment Model Strategy experts, we create investment and retirement plans for client s that take advantage of these opportunities. DESCRIBE YoUR CUStoMER SERvICE MoDEl. Cramer & Rauchegger offers a unique advisory experience. From your very first visit, you will be impressed with the comforts of the office, the attentiveness of the staff and how easy we make the process. As a team practice, Scott and Tom meet with every client together; ensuring that each client gets the necessary time, care and insight needed to achieve their financial goals. Both advisors play an equally important role in the creation, implementation and maintenance of each plan, allowing clients to benefit from their collective knowledge and expertise. Cultivating strong advisorclient relationships is of the utmost importance. We make it a point to work with people we enjoy spending time with and share similar values and ethics. We build trust by being good communicators and go above and beyond to provide the best service possible. At the end of the day, clients want somebody they can count on. They want to know that we are taking care of them, that we are readily available and have put together a solid financial plan that works in both good and bad times. DESCRIBE YoUR RISk ManagEMEnt PhIloSoPhY. Retirement is a crucial time in your financial life. Our clients need an effective strategy that reduces long-term risks, generates monthly income and grows their portfolios to protect against inflation. The plan must withstand hardships and market downturns. We make it our priority to help our clients reach their income and retirement goals, while protecting their assets. Thus, we look for opportunities that will deliver good returns and reduce volatility and risk. ContaCt: Cramer & Rauchegger, Inc. 800 N Maitland Avenue, Suite 204 Maitland, FL 32751 Phone: 407-645-4433 Fax: 407-645-5212 Toll-Free: 800-330-4433 info@cramerandrauchegger.com

5 July 6, 2012 Advertising Supplement to Orlando Business Journal Say hello to new business opportunities Orlando Business Journal events bring together more than 4,000 C-level executives to mingle, socialize, celebrate business successes, and honor community leaders making a difference in Orlando. i n m e d i c a l c i t y July 13 August 16 September 26 OBJ s BUSINESS GROWTH EXPO Don t miss your chance to showcase your company at an OBJ event! Contact: CHRIS BARCH, ADVERTISING SALES DIRECTOR P: 407-241-2904 E: CBARCH@BIZJOURNALS.COM

Advertising Supplement to Orlando Business Journal July 6, 2012 6 NABCAP Premier Advisors Viewpoint As impossible as it may seem, the U.S. population has experienced some slight growth on the heels of the second worst recession this country has ever experienced. According to CapGemini s World Wealth Report 2011, the population of High Networth Individuals in North America has risen 25% since 2008. Even considering this slight incline in personal wealth, the fundamentals on the current US economy are still in an unstable state with talks of possibly entering another recessionary period. It remains critical that investors are able to identify quality wealth managers to assist them in weathering these challenging market environments. NAB- CAP s objective research has proven to identify quality practitioners in over 35+ US markets since the recession. The National Association of Board Certified Advisory Practices (NAB- CAP) was created in 2008 by it s board of directors representing industry insiders, investors and nonindustry professionals with over four years of research and interviews with investors and advisors. One of NABCAP s main objectives is to hold the investment advising community to a higher standard, said Chuck King, NABCAP board vice president and dean emeritus of the School of Business and Leadership at Colorado Christian University. To ensure the best interest of the investing public, NABCAP does not accept financial support from advisory practices, financial institutions, or the media in exchange for beneficial reviews, rankings or industry insights. This isn t a money-driven effort, said King. It s designed purely to provide information to investors and not to line someone s pocket. Until financial advisors and banks and everyone else begins to police themselves we re going to have problems. It s essential that markets are operating properly for a free enterprise system to work. The nonprofit organization is achieving its overarching goal of empowering the investing community by adding transparency to financial services industry. NABCAP Premier Advisors lists are a powerful reference for investors to identify the top wealth managers in their local market. Each market varies in size and is based on participation. Neither advisors nor firms pay to participate. With over 400,000 registered investment professionals nationally NABCAP has their work cut out for them. The nonprofit plans to expand it s footprint to even more US markets in the immediate future. Below is a chart of the current markets open to participation for advisors, and investors, you the reader, to utilize the research for better informative decisions towards personal financial needs. To learn more about NAB- CAP please visit www. NABCAP.org or email info@nabcap.org. Investor s interests come first. Investor s want advice from practices with management processes that align with their goals & needs. NABCAP s process becomes the resource to evaluate and identify qualtiy advisory practices. Process results are readily available to the public. Transparency becomes the expectation & standard. NABCAP s focus is to provide objective differentiation between financial advisory practices and through their evaluation process to help add transparency to the Financial Services Industry. Even though the NABCAP Premier Advisors list is comprehensive it should not be considered exhaustive and the following disclaimers should be considered: [a] To ensure the best interests of the investing public, NABCAP does not accept financial support from advisory practices, financial institutions or the media in exchange for beneficial reviews, rankings or industry insight. NABCAP is not affiliated with any advisor or financial institution participating in the survey. [b] Selecting a NABCAP Premier Advisor is no guarantee as to future investment success nor is there any guarantee that the selected financial advisory practice will be designated as a Premier Advisor by NABCAP in the future. [c] The inclusion of a financial advisory practice on the NABCAP Premier Advisor s list should not be construed as an endorsement of the financial advisory practice by NABCAP or Orlando Business Journal. [d] Although NABCAP invites all advisors in a market to participate, the final decision lies with the advisor and as such there may be advisors who would qualify but do not appear on the list as they chose not to participate and if they were included some advisors on this list would not have been included. [e] NABCAP screens candidates for regulatory compliance issues: checks and balances are imposed to limit the inclusion of an advisor with a negative regulatory history or multiple client complaints. These checks and balances include: 2012 Markets: (i) NABCAP requires financial advisors to be registered/licensed financial advisors in good standing with state and federal regulatory bodies. In addition NABCAP requires financial advisors to be in compliance with their respective broker/dealer or affiliated representation (ii) NABCAP reviews each financial advisor and support staff s U-4 or ADV to verify their employment and compliance record. (iii) If an advisory practice makes the list with a settlement on their record we recommend that investors inquire with the advisory practice as well with their supervisor for the nature of the settlement. [f] The supervisor survey is structured to make it equally easy for a respondent to give negative or positive responses and the method of calculating results incorporates both negative and positive survey responses [g] NABCAP does not perform subjective analysis of the survey results but assigns numerical ratings based on questionnaire and survey responses, as well as third party verification. [h] 2000+ direct contacts were made via email and mail in Orlando, FL and 9,547 indirect to subscribers for participation/nomination of participants. Premier Advisors list will not exceed 3.5% of each market s financial advisory practices [i] NABCAP created the methodology and process. Rank Premier Advisors is contracted to administer the evaluation process. [j] All advertisements in the special advertising section were sold exclusively by Orlando Business Journal and not endorsed in any way by NABCAP. IN A WORLD OF POSSIBILITIES... WHERE WILL YOU LAND? Let us help chart your course! 400 West Morse Blvd, Suite 220 Winter Park, FL 32789 407-622-0018 www.barrllc.com Securities offered through Triad Advisors, Inc. Member FINRA/SIPC KIRK BARR YOUNG CFP, ChFC, RFC, CLU, CSA, CEP, CDFA Atlanta, GA Austin, TX Baltimore, MD Birmingham, AL Boston, MA Charlotte, NC Chicago, IL Denver, CO Honolulu, HI Jacksonville, FL Long Island, NY Los Angeles, CA Las Vegas, NV Louisville, KY Memphis, TN Miami, FL Milwaukee, WI Mpls/St. Paul, MN North Bay, CA Omaha, NE Orange County, CA Philadelphia, PA Phoenix, AZ Portland, OR Raleigh/Durham, NC Salt Lake City, UT Sacramento, CA San Antonio, TX San Diego, CA San Francisco, CA San Jose, CA Seattle, WA St. Louis, MO Washington, D.C. FINANCIAL SERVICES, LLC Registered Investment Advisor