Active Guildford Sport Development Strategy 2016-2021



Similar documents
Growing Sport, Growing Colleges: A national strategy for sport in Further Education and Sixth Form Colleges Annual Operational Plan 2013/14

How to... identify training needs and up-skill coaches and leaders working with women and girls

Watford Borough Council. Sports Development Framework

Strategic Plan Leading a strong, vibrant and growing sport

Minimum Standards for Active Coaches Core Guidance

Major Events Engagement Fund Information Pack 2013/17. March Status: Final Author: Katie Legg

Learning through PE and Sport

Talent Management Framework

Cerebral Palsy Sport. Fundraising and Business Development Manager. Applicants Information Pack

Healthy Lifestyles Campaign Development Tool

Care, Fairness & Housing Policy Development Panel 21 November 2005

Gloucestershire Health and Wellbeing Board SIG

Sports Coaching in the UK III. A statistical analysis of coaches and coaching in the UK

2013/2014 Business & Community Engagement Plan

PLYMOUTH SPORTS CLUBS DATABASE. 4. Main Contact Names Chair/Main Contact Secretary Treasurer Name Address

Who are we? The Youth Sport Trust is an independent charity devoted to changing young people s lives through sport.

College Sport Makers Starter Pack Spring 2013

Strategy for

Sheffield City Council Draft Commissioning Strategy for services for people with a learning disability and their families September 2014

A Health and Wellbeing Strategy for Bexley Listening to you, working for you

University of Leicester. Joint Strategy for Sport between the. Students Union and the University: Sport Leicester

Coaching Scotland A framework for sports coaching in Scotland

Report to Cabinet 28 January 2013 Item No 16 Strong and Well: Strengthening Support for Older People in Norfolk

Strategic plan. Outline

Contents. Sports clubs, local communities and support 63. Executive Summary 03. Introduction 07. Membership numbers 09

Minimum Standards for Deployment of Sports Coaches July

ARU COACH DEVELOPMENT FRAMEWORK

Joint Surrey Carers Commissioning Strategy for 2012/3 to 2014/5 Key Priorities for Surrey Multi Agency Delivery Plan - May 2012

Number of participants engaged Year 1 ( ) ,400 Year 2 ( ) ,866 Year 3 ( ) ,033 Year 4 ( ) N/A N/A Total

Topic 1.1.2: Influences on your healthy, active lifestyle

Transitional Strategic Plan Youth Work Ireland 2013 & 2014

A STRATEGY FOR WARWICK SPORT By 2015 Warwick Sport will have helped create the most active Univer sity community in the UK.

NHS England Equality Information Patient and Public Focus First published January 2014 Updated May 2014 Publication Gateway Reference Number: 01704

Symposium report. The recruitment and retention of nurses in adult social care

Strategic Guidance for Community Planning Partnerships: Community Learning and Development

REPORT 4 FOR DECISION. This report will be considered in public

Review of Coaching and Coach Education Programmes. Rosie Mayglothling Technical & Coaching Co-ordinator British Rowing

Colleges and Universities Sports Association of Ireland Strategic Plan

Glossary 12 A strategy for the delivery of high quality physical education and school sport in Hampshire Vision statement

Suite Overview...2. Glossary...8. Functional Map.11. List of Standards..15. Youth Work Standards 16. Signposting to other Standards...

Performance measurement for the development of sport

The Coaching Panel. A review of coaches and coaching in 2014

Community Learning and Skills Service. Contract Management 2015/16. Guidance for providers. Slough and RBWM

BTEC Level 3 Certificate, BTEC Level 3 Subsidiary Diploma, BTEC Level 3 90-credit Diploma, BTEC Level 3 Diploma and BTEC Level 3 Extended Diploma in

Marketing Development Brief March 2011

CITYACTION EMPLOYABILIT HEART OF THE CITY A THE BARBICAN THE LORD MAYOR SOCIAL INVESTMENT INVOLVEMENT GUIDE THE CITY OF LONDON ECONOMIC RESEARCH

FOR EVERY YOUNG PERSON

Membership Management and Engagement Strategy

Hounslow Physical Activity and Sport Strategy

Sports Development. Credit value: 10 Guided learning hours: 60. Aim and purpose. Unit introduction

CLUB RESOURCE PACK HELPING YOUR CLUB REACH NEW HEIGHTS

Works closely with all members of the Training and Consultancy team, and the wider Operations, Fundraising and Marketing directorate.

Equal Partners Strategy Summary

3 Good practice in reducing anti-social behaviour and working with young people who have offended or are at risk of offending

Workplace fitness and Sportivate

MPS TALENT MANAGEMENT FRAMEWORK

Baseline Upper range Output ( m 2009) 57,700 82,960 GVA ( m 2009) 27,900 40,540 Job years of employment 617, ,340 Wages ( m 2009) 13,980 20,090

Lapage Primary School & Nursery Physical Education and School Sport

Business Plan 2015/18

upport uy in ccountable ndependent epresentative impact ower and influence Measuring the impact and success of your youth voice vehicle

CARDIFF COUNCIL. Equality Impact Assessment Corporate Assessment Template

Customer Service Strategy

City and County of Swansea. Human Resources & Workforce Strategy Ambition is Critical 1

Aberdeen City Council self evaluation 2010 Public Library Quality Improvement Matrix (PLQIM)

PEOPLE AND ORGANISATION DEVELOPMENT STRATEGIC FRAMEWORK FOR LOCAL GOVERNMENT IN NORTHERN IRELAND

The Good Club Guide for a Marketing and Press Officer

CREATING OPPORTUNITIES TO PARTICIPATE, DEVELOP AND EXCEL IN RUGBY

Big Chat 4. Strategy into action. NHS Southport and Formby CCG

Youth Sport Trust YST National PE, School Sport and Physical Activity Survey Report January 2015

Ottawa Charter. Toolkit and Implementation Planning Guide

Dalry Community. action PLAN

Delivering Local Health Care

In good health. Public health teams in local authorities Year 2. February 2015

Job Description - Relationship Development Manager Dementia Friends

World Class Programme

IMPROVING DENTAL CARE AND ORAL HEALTH A CALL TO ACTION. February 2014 Gateway reference: 01173

Transcription:

Active Guildford Sport Development Strategy 2016-2021 Our plan to enhance sports provision and engage all our community in sport so that by 2021, Guildford will be one of the most active boroughs in South East England.

Active Guildford, Sport Development Strategy 2016-2021 Foreword I am delighted to present our Sport Development Strategy 2016 2021. This document sets out our intention to raise the profile of sport within the borough of Guildford in order to benefit our community over the next five years. As Lead Member for Community Health and Sport, I recognise that participation in sport brings valuable health and lifestyle benefits to our community, whilst providing a valuable economic tool for the borough. Guildford already has a positive reputation for providing high quality places to play sport and access to high standards of sports coaching. Our community s sporting habits are consistently higher than the national average and the health of our borough is generally good with most residents benefiting from higher than average life expectancy. Welcome Councillor Iseult Roche Lead Member for Community Health and Sport However, I believe we could achieve more in our borough to ensure sports participation among all residents regardless of age or ability. According to Sport England statistics, 50% of our community do not participate in sport and 22% of our population are currently inactive, participating in less than 30 minutes of sport or physical activity a week. Public Health England (PHE) has launched Everybody Active, Every Day, a framework for national and local action to address the national physical inactivity epidemic. Alternative Formats If you would like to read this consultation document in a different format such as large print, please contact Leisure Services. n Telephone: 01483 444769 n Email: sportsdevelopment@guildford.gov.uk The Guildford Sport Development Strategy and the Guildford Health and Wellbeing Strategy will align with this agenda to: s target those who are less active through sport and physical activity s encourage those who are already participating to stay active We also want to support our sports providers to improve existing facilities and maximise the opportunity to upskill our coaches and volunteers. We will do this in consultation with our community and key stakeholders, facilitating key partners to drive strategy outcomes. There are four key themes within our strategy that mirror national policy outcomes and target local need. I would like to thank our stakeholders, residents and sports users in Guildford for helping to shape our strategy and I look forward to working with you to ensure our strategy delivers against set targets. 02 www.guildford.gov.uk www.guildford.gov.uk 03

Active Guildford, Sport Development Strategy 2016-2021 Executive Summary Our Sport Development Strategy 2016-2021 is the overarching plan that sets out how our vision and priorities will focus future outcomes to shape the strategic direction of sport for our community. The overall aim of our Sport Development Strategy is to improve the health and wellbeing of the community in which we live and work through participation in sport. We will align with national policy relating to the physical inactivity epidemic by: Welcome s focussing on ensuring sport is available to all, using a targeted approach towards those who are less active s linking with the Guildford Health and Wellbeing Strategy, using informal sport to tackle our community s inactivity levels s further improving the quality of our clubs, coaches and volunteers to continually raise standards and access to sport provision in the borough. According to Sport England s national statistics, Guildford is a consistently active borough with 43% of our community meeting the national measurement for participation in sport (at least 30 minutes per week). This is higher than the Surrey average (42%) and our neighbouring boroughs of Waverley and Woking (41%). However, 22% of adults are inactive and only 20% of over 55 s and 19% of disabled people in Surrey are participating in regular sport. In addition, females and those from black and minority ethnic (BME) groups are participating less than men and white residents respectively. In response to national policy and local need our four themes are: Participation Inclusive Sport Workforce Places Our strategy will be directed by national policy and will engage stakeholders to form partnerships to direct outcomes over the next five years. Our consultation process included three main areas; an online survey for residents, focus group resident workshops and a key stakeholder engagement event. The results have been collated to form the final strategy. Informal sport sessions are low cost, low commitment, sociable, accessible and focus on health benefits. 04 www.guildford.gov.uk www.guildford.gov.uk 05

Active Guildford, Sport Development Strategy 2016-2021 Contents s 1. Introduction... 05 s 2. Involving our community... 08 s 3. Our borough... 12 s 4. The bigger picture... 15 s 5. Moving forward to 2021... 19 s 6. Our Themes... 20 s 7. Glossary... 23 Contents / 1. Introduction 1. Introduction Our Sport Development Strategy 2016 2021 dovetails with our Corporate Plan and sets out how we intend to improve the health and wellbeing of the community in which we live and work through participation in sport. Over the next five years, we intend to raise the profile of sport, promoting the health benefits of an active lifestyle and widening access to quality sport provision. Why do we need a Sport Development Strategy? s to raise the profile of sport within our borough to benefit our community s to use informal sport as a preventative means of tackling inactivity levels s to align sport provision with the Guildford Health and Wellbeing Strategy and National Public Health Agenda s to identify opportunities to focus the development of sport as identified by our community and organisations s to pool resources and facilitate partnership working between organisations s to support our clubs, coaches and volunteers What will our strategy provide? s a five year resource to support the strategic direction of sport s a resource to help our local organisations access funding s an underpinning action plan that specifically drives development outcomes s a local working group to drive the development outcomes and set action plan targets How we will measure development? s by establishing Active Guildford, a working group of partners that will create and drive strategic targets. Active Guildford will meet three times a year to establish targets and report against progress. The action plan for year one, (), has been finalised and the action plan for year two will be drafted by Active Guildford partners during year one. The same process will continue for the remaining years. s Active Guildford will be supported by the Sport Development Officer who will report to the Guildford Borough Council Project Board consisting of Senior Management and Councillors. 06 www.guildford.gov.uk www.guildford.gov.uk 07

Active Guildford, Sport Development Strategy 2016-2021 2. Involving our community We consulted on the first draft of our strategy with our community and key stakeholders via three methods; a stakeholder consultation evening, an online survey for residents and two focus group workshops, one with residents aged over fifty and another with residents with disabilities. We have used the following results to create the strategy Action Plan. Key results include: 2.1 Online public consultation According to our survey respondents, what would enable our community to start or re-engage with sport? access to cheaper sports sessions 96% 92% sessions being held in their 89% 67% local area The most popular sports among those who were participating at leastonce x 30 mins a week included: Swimming Cycling Running Tennis Fitness of respondents indicated they were 39% a member of a sports club 26% improved awareness of opportunities targeted sessions for people of an equal ability / standard volunteered at a sports club or similar. 2.2 Focus group consultation Access Many felt free taster sessions, pay and play concepts and bring a friend for free initiatives would be more helpful than paying in advance. The groups suggested this should be made more available to allow more people to take part by removing some of the cost and social barriers. Training Training for sports coaches and leisure provider staff in relation to adapting sessions and equipment to meet individual disability / need is a priority. Promotion A variety of promotional channels were mentioned including the more traditional routes such as newspapers, magazines, (over 50 s), GP surgeries and medical professionals but also less obvious channels like the Guildford Community Warden e-newsletters and organised networks (for disabled organisations). Informal sport products Once further information was given about informal sport products available to residents in the borough, most attendees were very positive about the initiatives and welcomed the opportunity to get involved. 2. Involving our community 81% of online respondents agreed that high quality sports coaching was offered within the borough. 81% 80% 80% of online respondents were satisfied with the sports provision in the borough. (When 18.8% of residents who did not have an opinion were removed). 08 www.guildford.gov.uk www.guildford.gov.uk 09

Active Guildford, Sport Development Strategy 2016-2021 2.3 Stakeholder consultation The predominant successes mentioned by sports clubs and organisations included increased membership and sustained participation, grant funding success and local effective partnerships. The predominant challenges mentioned included engaging new participants and sustaining memberships. Other challenges included the availability of indoor facilities, quality of local facilities, fundraising difficulties, building partnerships and available workforce. The core service areas seen as stakeholder priorities included: s support and advice for funding applications and development plans s increasing the number of Clubmark clubs working with local schools Local organisations most want support for funding applications and development plans. s sharing best practice and updates from regional and national partners s identifying gaps in leisure centre programming where provision can be improved There was also a suggestion of a new priority to help clubs access school facilities for their use. 2. Involving our community 2.4 Our themes It was encouraging to see that the support towards each of the themes via the online survey was high. This was mirrored in the stakeholder consultation and the focus groups, although inclusive sport and participation were seen as the most important by the latter. Feedback in relation to the Focus sports theme indicated that stakeholders felt this theme could alienate smaller National Governing Bodies of sport and is positioned alongside funding, premises and development as opposed to being a stand-alone theme. Feedback from stakeholders and the online survey revealed that the Pathways theme was not seen to be significant enough to be a stand-alone theme. There were concerns regarding potential duplication with the development work of National Governing Bodies of sport and questions as to whether elite sport development was a major area of development for the local authority. Please see Appendix 2 for a more detailed overview of all the consultation results. Overall levels of agreement towards the inclusion of each of the Sport Development Strategy themes. Participation 95.6% Workforce 92.4% Inclusive Sport 91.8% Places 91.7% Focus sports 84.0% Pathways 81.4% Agree 10 www.guildford.gov.uk www.guildford.gov.uk 11

Active Guildford, Sport Development Strategy 2016-2021 3. Our borough Guildford has the second highest population in Surrey with 139,700 residents (2012). In terms of economy, our borough is mostly affluent and benefits from low unemployment. The borough s affluence can in part be accounted for by the population s participation and consumption of sport, (Appendix 5, Sport England s Local Profile of Guildford: the economic value of sport). However, there are less advantaged areas including the wards of Westborough and Stoke which are two of the most disadvantaged areas in Surrey, (see Appendix 4 for further statistics relating to both wards). The Guildford population is set to significantly increase over the next two years, nearly twice the predicted rate for South East England. The overall increase of 9.4% will largely be within our over-50 population, demonstrating our ageing population, (see Appendix 3 for full breakdown of population demographics in Guildford). (Statistics sourced from Active People Survey 7, 2013 and Survey 8, 2014.) For more information on the health and activity levels within the borough, see Appendix 5: Sport England s profile of Guildford or go to Sport England s local area research tools. However, some groups are participating less than the general population: According to Sport England research: 65% of adults (16+) report undertaking the recommended amount of weekly physical activity, compared to the national average of 56%. This recommendation is based on the Chief Medical Officer s definition of at least 150 minutes per week in bouts of at least 10 minutes, (Public Health England, October 2014). 3. Our borough How healthy is our community? Guildford is mostly a healthy borough where most of our residents enjoy well above average life expectancy. The most popular sports for adults in Guildford are: People living in Stoke, Ash Wharf, Westborough, and Ash South/Tongham are less active than those living in other wards, (Appendix 6: Sport England s local area estimate of Guildford). Swimming Cycling Football Athletics Females and those from black and minority ethnic groups are participating less than men and white residents respectively, (Sport England Local Sport Profile Tool). Only 20% of over 55 s and 19% of disabled people in Surrey are participating in regular sport, (Sport England Local Sport Profile Tool). 22% of adults in Guildford are inactive, of adults are inactive, currently taking less than 30 minutes of physical activity per week. 56% of adults who are inactive, want to take part in sport, demonstrating that there is an opportunity to increase participation, (Appendix 5: Sport England Guildford Profile). (Sport England Active People Survey 7, 2013) 12 www.guildford.gov.uk www.guildford.gov.uk 13

Active Guildford, Sport Development Strategy 2016-2021 How involved is our community? Guildford benefits from a variety of high quality places to play sport. In addition to local leisure centres, private health clubs, playing fields, school sports centres and open spaces, there are over two hundred sports clubs in Guildford, of which, 51 are Clubmark Accredited. Clubmark accreditation is the universally acknowledged cross sport accreditation scheme for community sports clubs and demonstrates that a club is adhering to safeguarding practices, workforce qualifications and community programme delivery. According to the Sport England Active People Survey 7 (2013), the number of residents who belong to a sports club in Guildford is higher than the national average. This is also the case for the number of residents who are satisfied with the sporting provision in the area. Participation in sports volunteering is in-line with the national average. To see percentages go to Appendix 5, Sport England s Profile of Guildford. 4. The Bigger Picture Our Sport Development Strategy will seek to contribute to national, regional and local sport development plans to ensure our targets align with wider outcomes. The strategies listed below will help shape our strategy in terms of where, when and how we encourage our community to participate in sport. National Direction A Strategy for Sport is the Department of Culture, Media and Sport s (DCMS) new draft consultation strategy that highlights ten proposed themes reflecting the headline issues to be addressed. The DCMS recognise that the existing plan to increase sports participation since London 2012 has exhausted its potential for growth. A new approach is needed that reflects the social, financial, attitudinal and technological realities of the time. Final strategy to be launched in Spring 2016. Creating a Sporting Habit for Life is Sport England s youth and community strategy. This outlines a commitment to invest over 1 billion of National Lottery and Exchequer funding between 2012 and 2017 in organisations and projects that will help more people create a sporting habit for life. Everybody Active, Every Day is Public Health England s framework for national and local action to address the national physical inactivity epidemic which currently costs the country an estimated 7.6 billion a year. 4. The Bigger Picture National Governing Body Whole Sport Plans detail how Sport England investment will be used to increase the number of people playing sport once a week and to nurture talent. Sport England recognise over a hundred National Governing Bodies and specifically funds 46 to deliver target orientated plans. UK Sport strategically invest National Lottery and Exchequer income into Olympic and Paralympic Sport. To ensure that the UK s most talented athletes have every chance of realising their full potential, UK Sport has created the World Class Programme. County Direction Our borough falls within the Surrey County Sport Partnership, Active Surrey. The team at Active Surrey are responsible for bringing together national policy and local partners to deliver shared outcomes to get more people active every day. Surrey Physical Activity Strategy 2015 to 2020 focuses on closing the participation gap by reducing the number of residents who are inactive and increasing the numbers meeting the recommended amount of physical activity, as set by the Chief Medical Officer. Within the Surrey Physical Activity Strategy, physical activity includes; recreational walking and cycling, active travel, dance, fitness, informal and competitive sport. The Guildford Sport Development Strategy will link to the Surrey Physical Activity Strategy by targeting those residents who are less active than our general community as part of our proposed Participation and Inclusive Sport themes. 14 www.guildford.gov.uk www.guildford.gov.uk 15

Active Guildford, Sport Development Strategy 2016-2021 Local Direction Guildford Borough Council s Corporate Plan 2015-2020 outlines five fundamental themes that support the vision and outcomes for the development of Council services within the borough. Our Sport Development Strategy will contribute to the Society theme, to promote sporting opportunities that engage residents and contribute to wider health and wellbeing outcomes. Guildford Health and Wellbeing Strategy 2016-2017 outlines the current health profile of the borough and proposes the areas of focussed development in order to reduce premature deaths and health inequalities in Guildford. The desired outcomes are to reduce the number of physically inactive adults in Guildford and increase the number of people achieving the recommended amount of physical activity. Specific targets have been set by the Strategy Board and are reflected in the Physical Activity Action Plan (Appendix 7) and progress will be measured against the Public Health Outcomes Framework (PHOF) indicators. How it all fits together NATIONAL UK Sport National Governing Bodies of Sport Department of Culture Media and Sport Sport England Department of Health Public Health England 4. The Bigger Picture The Sport Development Strategy will align with the Health and Wellbeing Strategy outcomes so that opportunities for our community to participate in both sport and physical activity are widened. We will focus on using sport and physical activity to increase participation within our community, those who are less active. REGIONAL Active Surrey County Sport Partnership Surrey Physical Activity Strategy 2015-2020 Surrey Public Health Guildford Sport and Health Strategies - How do they link? Sport Development Strategy 2016-2021 Health and Wellbeing Strategy 2015-2017 Guildford Corporate Plan 2015-2020 To engage inactive adults through sport. Inactive Population To engage inactive adults through physical activity. To encourage our community to participate in sport more frequently through: Increasing the number of people achieving the recommended amount of physical activity: LOCAL Guildford Sport Development Strategy 2016-2021 Guildford Health and Wellbeing Strategy 2015-2017 Sport l Informal Sport l Structured competitive activity l Regular cycling (more than 40 mins per week) l Sport walking l Individual pursuits How much is enough? At least 30 minutes of sport per week, ideally 3 x 30 minutes per week. (As measured by Sport England) Active Population Frequently Active Population Active Recreation and Active Travel l Recreational walking (less than 40 mins per week) l Recreational cycling (less than 40 mins per week) l Fitness and dance l Informal sport How much is enough? At least 150 minutes of physical activity a week in bouts of at least 10 minutes. (As recommended by the Chief Medical Officer - Public Health England) 16 www.guildford.gov.uk www.guildford.gov.uk 17

Active Guildford, Sport Development Strategy 2016-2021 5. Moving forward to 2021 We have used the latest national statistics and local knowledge of sport provision in Guildford to propose our vision, priorities and outcomes for our Sport Development Strategy 2016-2021. Vision To improve quality sports provision and engage all our community in sport so that by 2021, Guildford will be one of the most active boroughs in South East England. Our priorities We will work in partnership to: 5. Moving forward to 2021 1 2 encourage sport participation opportunities for all age groups target those who are participating less than the general population 3 4 support the development of clubs, coaches and volunteers maximise the usage of local places for sport Outcomes By 2021, by working in partnership, we will have: s enhanced the health and wellbeing of local residents through widened access to quality sport s increased the activity levels of local residents by promoting participation in sport, targeting those who are less active s improved pathways for talented athletes s improved local sports facilities and programming so that they may continue to maximise usage s worked in partnership to widen the opportunities for coach and volunteer development. Our outcomes will be measured by set targets as detailed within our action plan. They will also contribute to the Key Performance Indicator s within the Surrey Physical Activity Strategy: 20,000 20,000 20,000 20,000 more adults being active for 150 minutes per week fewer adults not being active for at least 30 minutes per week more adults playing sport once per week more children and young people in regular sport activities/events 18 www.guildford.gov.uk www.guildford.gov.uk 19

Active Guildford, Sport Development Strategy 2016-2021 6. Our Themes Our four proposed supporting themes dovetail with our identified priorities and contribute to improving our society to become a more active, inclusive and vibrant Guildford. A number of priorities, as directed by our stakeholders and residents, support each theme and are underpinned by an annual action plan, (). 1 Participation to encourage our community to get active and stay active. Our priorities: s to increase awareness of local sports participation opportunities s in partnership with Active Surrey and local providers, widen access to opportunities that encourage young people to get active s in partnership with Active Surrey and local providers, explore new opportunities to deliver targeted schemes aimed at encouraging adults to get active s improve pathways for talented athletes. 4 Places maximise the use of local places for sport and active leisure. Our priorities: s support and advise on sports provider funding applications and development plans s to increase the number of Clubmark accredited clubs working with local schools s in partnership, increase awareness of the facilities available at schools and community halls s to raise awareness of Sport Guildford, the local independent Sports Council, to local clubs s share updates and best practice from regional and national partners. The Sport Development Officer is here to: s work in partnership with local, regional and national organisations to maximise the effect of sport development plans s provide strategic direction and coordinate partners s promote opportunities for sport provision within the borough s provide information and support to sports clubs and local organisations to help them develop and become sustainable. 6. Our Themes 2 Inclusive Sport to encourage those from underrepresented groups to get active and stay active. Our priorities: s to promote informal sports activities including walking basketball/football, back-to-sport products and recreational sport products that target under-represented groups - linking with partners and outcomes within the Guildford Health and Wellbeing Strategy s to increase awareness of female sports participation opportunities s to share best practice on facility/ programme design with local partners to provide better experiences for over 50 s s to work with partners to identify new opportunities for people with disabilities to participate in sport s to focus partnership working in less advantaged areas to challenge lower levels of sports participation. 3 Workforce support the development of sports coaches and volunteers. Our priorities: s work in partnership with Active Surrey to deliver Continual Professional Development (CPD) Courses locally, including two annual safeguarding training workshops, targeting clubs that do not have access to similar training via their National Governing Body s identify opportunities to host further CPD courses, in line with local supply and demand s identify and promote funding streams for individual coaches. 20 www.guildford.gov.uk www.guildford.gov.uk 21

Active Guildford, Sport Development Strategy 2016-2021 7. Glossary Physical Activity Physical exercise that raises the heart rate, includes; recreational walking and cycling, active travel, fitness, dance and informal sport. 7. Glossary Sport Activity involving physical exertion and skill, includes; regular cycling and walking (over 40 minutes), informal social sport, competitive sport and individual pursuits. Informal Sport For the purposes of this strategy, informal sport refers to social, relaxed sessions that focus on fitness/health benefits rather than pure competition. Inactive population Those who are participating in less than 30 minutes of sport and physical activity per week. Underrepresented groups Those who participate in sport less than the general population. This includes; females, disabled people, those from deprived areas and black and minority ethnic groups. Sport England Active People Survey An annual telephone survey carried out by Sport England, targeting 500 residents in Guildford. This is to gather statistics in relation to our community s participation in sport and physical activity. National Governing Bodies of Sport (NGB s) Independent, self-appointed organisations that govern their sports through the common consent of their sport. See the full list of NGB s recognised by Sport England. Sport Guildford The borough s independent Sports Council. Sport Guildford provide an advisory service to sports clubs and deliver the annual Guildford Sports Personality of the Year Awards. Active Surrey The strategic representative, advocacy body and lead development agency for sport and physical activity in Surrey. 22 www.guildford.gov.uk www.guildford.gov.uk 23

Contacts Sport Development Officer sportsdevelopment@guildford.gov.uk 01483 444766 Public Health Coordinator community@guildford.gov.uk 01483 444218 Guildford Health and Wellbeing Board healthandcommunitycare@guildford.gov.uk 01483 444218

Active Guildford Sport Development Strategy 2016-2021 Year 1 Action Plan 02 Appendix 2 Consultation Results 22 Appendix 3 Guildford Population Statistics 30 Appendix 4 Guildford Index of Deprivation Statistics 31 Appendix 5 Local Sport Profile of Guildford 31 Appendix 6 Sport England Local Area Estimates: 36 1 x 30 mins of sport Appendix 7 Guildford Physical Activity Group Action 38 Plan 2015-2017 Our plan to enhance sports provision and engage all our community in sport so that by 2021, Guildford will be one of the most active boroughs in South East England. Produced by Guildford Borough Council, December 2015.

Active Guildford Sport Development Strategy 2016-2021 Year 1 Action Plan The Year 1 Action Plan has been collated by Active Guildford a strategic alliance of partners with an interest in developing sporting activity in the borough. Partners are committed to successfully delivering the Active Guildford Sport Development Strategy 2016-2021 by working collaboratively to set targets against shared outcomes. Outcomes By 2021, by working in partnership, Active Guildford will have: s enhanced the health and wellbeing of local residents through widened access to quality sport s increased the activity levels of local residents by promoting participation in sport, targeting those who are less active s improved pathways for talented athletes s improved local sports facilities and programming so that they may continue to maximise usage s worked in partnership to widen the opportunities for coach and volunteer development Outcomes will be measured by set targets as detailed within the action plan. They will also contribute to the Key Performance Indicator s within the Surrey Physical Activity Strategy 2015-2020: s 20,000 more adults being active for 150 minutes per week s 20,000 fewer adults not being active for at least 30 minutes per week s 20,000 more adults playing sport once per week s 20,000 more children and young people in regular sport activities/events Accountability The Active Guildford Group will be facilitated by the Guildford Sport Development Officer who will coordinate partners and report to the Guildford Borough Council Project Board. These update meetings will occur three times a year, in-line with the Active Guildford meetings. An annual update for residents and stakeholders will also be provided. 02 www.guildford.gov.uk www.guildford.gov.uk 03

- Year 1 Action Plans Responsibility Lead Key - n = Guildford Borough Council: Sport Development Officer (), Public Health Coordinator (PHC), Parks Team, Guildford Community Wardens n = School Games Organiser (SGO) n = Surrey Sports Park n = Sport Guildford n = Park Run n = Surrey Youth Focus n = Active Surrey PARTICIPATIOn - TO encourage our COmmunity TO get ACTIve and STAY ACTIve Indicator Action Baseline (2015) Target Responsible Target Date Status (RAG) Priority 1: To increase awareness of local sports participation opportunities. For all opportunities relating to Physical Activity - please see the Guildford Health and Wellbeing Strategy Action Plan 2015-2017. 1.1 Design multi media campaign to raise awareness of new Active Guildford two-week programme of free sport taster sessions. **In response to consultation results - 96% of respondents confirmed cheaper sports and improved awareness (92%) would help them re-engage with sport.** Creation and launch of campaign. Communications Web Team Sports providers August 2016 1.2 Provide a gateway to the Active Surrey Activity Finder from the GBC website and encourage organisations to add and update their entries. **As per consultation feedback - 96% of respondents confirmed they would re-engage with sport if there was increased awareness of local opportunities.** 10 % increase in the number of sports opportunities listed in Gfd. **Shared action with Health and Wellbeing Strategy.** PHC Web Team End of Year 1 1.3 Increase presence of community sport related posts on GBC social media. **As per consultation feedback above** - 10% increase on posts relating to sport. Communications Community Wardens End of Year 1 1.4 Facilitate links with sports providers to support Community Warden new free Sport for Health Events that raise awareness of local opportunities. **Increase awareness and accessibility to sport as per Focus Group and Online consultation feedback** One community event held in 2015 Two new events delivered across the borough, one in March in Ash and the second in August in North Guildford. Community Wardens March 2016 August 2016 1.5 To raise awareness of running opportunities and establish a pretraining camp for GBC staff in the lead up to the Surrey Half Marathon. 16 staff competed in 2015 30 staff participating in the Surrey Half Marathon 2016. GBC Leisure Services Guildford Spectrum Human Resources March 2016 Continued 04 www.guildford.gov.uk www.guildford.gov.uk 05

- Year 1 Action Plans Responsibility Lead Key - n = Guildford Borough Council: Sport Development Officer (), Public Health Coordinator (PHC), Parks Team, Guildford Community Wardens n = School Games Organiser (SGO) n = Surrey Sports Park n = Sport Guildford n = Park Run n = Surrey Youth Focus n = Active Surrey PARTICIPATIOn - TO encourage our COmmunity TO get ACTIve and STAY ACTIve Indicator Action Baseline (2015) Target Responsible Target Date Status (RAG) Priority 2: In partnership with Active Surrey and local providers, widen access to sports opportunities that encourage young people to get active. (Changed to widen access to more opportunities as per consultation feedback.) 2.1 Facilitate the new weekly Junior Park Run event at Stoke Park to become the first borough in Surrey to offer this opportunity. To engage over 150 young people each week in regular informal running. ParkRun GBC Parks December 2016 2.2 Increase recruitment and participation in the free trials and training sessions in the lead up to the annual P&G Surrey Youth Games. 280 young people involved in 2015 330 young people involved. School Games Organiser Schools Coaches and volunteers. June 2016 2.3 Encourage young people from Westborough, Stoke and Ash wards to participate in the Surrey Youth Games training sessions. 40 young people in 2015 At least 50 young people recruited Sports Clubs Schools June 2016 2.4 Raise the profile of sport for young people attending the annual FISH holiday activity schemes. 15 sessions, 7 different sports Two new on-site and one newoffsite sporting activity. PDO Sports clubs August 2016 2.5 Increase participation of low cost Startrack Athletics Holiday Courses for young people aged 7-16. 30 young people engaged in two courses in 2015 Increase participant numbers for Startrack Athletics schemes from 15-30 young people in 4 courses. GBC Community Wardens Communications End of Year 1 Continued 06 www.guildford.gov.uk www.guildford.gov.uk 07

- Year 1 Action Plans Responsibility Lead Key - n = Guildford Borough Council: Sport Development Officer (), Public Health Coordinator (PHC), Parks Team, Guildford Community Wardens n = School Games Organiser (SGO) n = Surrey Sports Park n = Sport Guildford n = Park Run n = Surrey Youth Focus n = Active Surrey PARTICIPATIOn - TO encourage our COmmunity TO get ACTIve and STAY ACTIve PARTICIPATIOn - TO encourage our COmmunity TO get ACTIve and STAY ACTIve Indicator Action Baseline (2015) Target Responsible Target Date Status (RAG) Priority 3: in partnership with Active Surrey and local providers, explore new opportunities to deliver targeted schemes aimed at encouraging adults to get active. 3.1 Launch new Active Guildford programme, a two-week period where the community can access free taster sessions in various sports across the borough. **As per Focus Group and Online consultation feedback: free sessions, low commitment, and link to low cost further sessions would all help people to re-engage with sport.** At least 4 new free beginner sessions launched and at least a further 4 existing supported. Local providers August 2016 3.2 Identify new informal participation opportunities as part of the Yr 3 Game On Guildford Project. 6 established in 2015. To sustain all existing sessions and launch at least 2 new sessions with at least 1 being off-site. Surrey Sports Park September 2016 3.3 Support the operation and sustainability of Park Run by investigating and agreeing additional course options at Stoke Park. 2 course routes at present 2 further routes to be investigated and agreed. Parks ParkRun March 2016 Priority 4: Improve participation pathways for talented athletes ** As per consultation feedback - no longer a stand-alone theme, but included as a priority within the participation theme to raise awareness of opportunity.** 4.1 Work in partnership with Active Surrey to promote the Elite Scheme and GLL Sports Foundation Awards to local athletes. 11 signed up in 2015 13 signed up in 2016 Active Surrey November 2016 4.2 To support Sport Guildford to promote and collate nominations and deliver the annual Guildford Sports Awards. 26 nominations in 2015 To increase nominations to over 30 in 2016 Sport Guildford Active Surrey November 2016 4.3 Support Sport Guildford to deliver the one- off talented young athlete grant scheme to those most in need. Support with application criteria and assist with targeted promotion. Sport Guildford End of Year 1 Continued 08 www.guildford.gov.uk www.guildford.gov.uk 09

- Year 1 Action Plans Responsibility Lead Key - n = Guildford Borough Council: Sport Development Officer (), Public Health Coordinator (PHC), Parks Team, Guildford Community Wardens n = Active Surrey n = School Games Organiser (SGO) n = Surrey Sports Park n = Sport Guildford n = Park Run n = Surrey Youth Focus Inclusive Sport - TO encourage underrepresented GROups TO get ACTIve and STAY Inclusive ACTIve Sport - TO encourage underrepresented GROups TO get ACTIve and STAY ACTIve Indicator Action Baseline (2015) Target Responsible Target Date Status (RAG) Priority 1: To promote informal sports activities including walking basketball/football, back-to-sport products and recreational sport products that target underrepresented groups. 1.1 To set up a GBC landing webpage for informal, low cost, pay and play sport opportunities that target underrepresented groups i.e walking sport sessions, back to netball, no strings badminton, Park Run and share with the community via Facebook and Twitter. **To align with positive feedback from Focus Groups regarding informal sport products and need for no joining fees.** page to be created and updated. **Common Theme with Health and Wellbeing Strategy** PHC Web Team Communications February 2016 Priority 2: To improve awareness of female sports participation opportunities, (changed to more generic as per consultation feedback). 2.1 Investigate new low cost female-only participation opportunities, that encourage bring a friend for free in partnership with local providers and National Governing Bodies. **As per Focus Group feedback to overcome cost and genuine fear of new opportunities.** 2 new opportunities in the borough, first including investigation of women s only staff beginners jogging group from Millmead. Local providers NGB s End of Year 1 Priority 3: To share best practice on facility / programme design with local partners to provide better experiences for over 50 s. 3.1 Support Year 1 promotional campaign and provide links to local partners to facilitate the Guildford delivery of the Surrey wide, Living and Aging well over 50 s sport and exercise project. Sports to include: swimming, golf, jogging, bowls, walking football, multisport, keep fit at various venues across the borough. Contribute to the participation targets for Yr 1 of the Surrey wide project: 1,270 participants attending between 7-8 weeks of activity. **Shared outcome with Guildford Health and Wellbeing Strategy.** PHC Active Surrey Year 1 and 2 6 monthly update Continued 10 www.guildford.gov.uk www.guildford.gov.uk 11

- Year 1 Action Plans Responsibility Lead Key - n = Guildford Borough Council: Sport Development Officer (), Public Health Coordinator (PHC), Parks Team, Guildford Community Wardens n = Active Surrey n = School Games Organiser (SGO) n = Surrey Sports Park n = Sport Guildford n = Park Run n = Surrey Youth Focus Inclusive Sport - TO encourage underrepresented GROups TO get ACTIve and STAY Inclusive ACTIve Sport - TO encourage underrepresented GROups TO get ACTIve and STAY ACTIve Indicator Action Baseline (2015) Target Responsible Target Date Status (RAG) Priority 4: To work with partners to promote current activities and identify new opportunities for people with disabilities to participate in sport 4.1 Build a database of local community support organisations for disabled people and provide quarterly updates on local sports participation opportunities in the borough. ** Consultation feedback: to increase local information sharing.** At least 10 local organisations receiving information. Quarterly 4.2 To establish new free Community Boccia Taster sessions in Guildford. At least 12 weeks of coaching sessions delivered. Boccia England April 2016 4.3 Guildford Sport for all Day: send free entry and discounted tickets to SEN schools, disability organisations and those from less advantaged wards. 134 free entry tickets and 572 discounted entry Over 200 free concession entry tickets used on the day and over 700 discounted entry tickets. Sport Guildford Gfd Spectrum Gfd Community Wardens October 2016 Priority 5: To focus partnership working in less advantaged areas to challenge lower levels of sports participation 5.1 Support Surrey Youth Focus in their launch of the new free Youth support through football programme at Kings College School via: funding application assistance, operations, facilitate links with partners. 20 young people aged 11-16 engaged in the project (review target at 6 months) Surrey Youth Focus Active Surrey Lifetrain FA End of Year 1 5.2 Advise and support clubs and leisure providers who want to deliver outreach sessions in areas of deprivation. 2 new outreach sessions established. Community Wardens End of Year 1 Continued 12 www.guildford.gov.uk www.guildford.gov.uk 13

- Year 1 Action Plans Responsibility Lead Key - n = Guildford Borough Council: Sport Development Officer (), Public Health Coordinator (PHC), Parks Team, Guildford Community Wardens n = School Games Organiser (SGO) n = Surrey Sports Park n = Sport Guildford n = Park Run n = Surrey Youth Focus n = Active Surrey WORKFORCe: support the development of SPORTS COACHes and volunteers WORKFORCe: support the development of SPORTS COACHes and volunteers Indicator Action Baseline (2015) Target Responsible Target Date Status (RAG) Priority 1: Work in partnership with Active Surrey to deliver Continual Professional Development (CPD) Courses, including two annual safeguarding training workshops. Targeting promotion towards clubs that do not have access to similar training via their National Governing Body. 1.1 Host and promote the countywide Growing your Club Surrey Workshops in Guildford, including two safeguarding children courses. 4 courses in 2015 4 courses held in 2016. Active Surrey End of Year 1 1.2 Offer a specific training course for Coaching Disabled Performers to all sporting organisations and leisure providers. **As per consultation feedback to increase awareness of individual needs within coaching staff at sports clubs and leisure providers.** One course to be held in Guildford in February 2016. Active Surrey March 2016 Priority 2: Identify opportunities to host further CPD courses, in line with local supply and demand 2.1 Raise awareness of new training courses aimed at sports providers who are involved in CSAF project. Courses to include; health related exercise, physical activity / mobility and dementia awareness. Promote course content to local providers to secure 2 places on the courses. Active Surrey End of Year 1 Priority 3: Identify and promote funding streams for individual coaches - ***NEW as per feedback from Stakeholder consultation evening*** 3.1 Identify suitable coaches for the Active Surrey Coach Development Fund. 5 coaches upskilled in 2015 (including SYG) To identify local coaches - 3 to be upskilled in 2016 Active Surrey July 2016 3.2 Upskill new assistant coaches as Level 1 coaches as part of the annual Surrey Youth Games training programme. 2 coaches upskilled in 2015 2 coaches to be upskilled in 2016 Active Surrey Surrey Sports Park August 2016 3.3 Promote Boccia England Level 1 funding and recruit at least one coach to deliver the weekly programme. 1 coach to be upskilled Boccia England February 2016 Continued 14 www.guildford.gov.uk www.guildford.gov.uk 15

- Year 1 Action Plans Responsibility Lead Key - n = Guildford Borough Council: Sport Development Officer (), Public Health Coordinator (PHC), Parks Team, Guildford Community Wardens n = School Games Organiser (SGO) n = Surrey Sports Park n = Sport Guildford n = Park Run n = Surrey Youth Focus n = Active Surrey WORKFORCe: support the development of SPORTS COACHes and volunteers WORKFORCe: support the development of SPORTS COACHes and volunteers Indicator Action Baseline (2015) Target Responsible Target Date Status (RAG) Priority 4: Raise the profile of sports volunteering opportunities **** as per feedback from Online Survey and Stakeholder Consultation Evening. 4.1 Inform sports clubs as to how they can promote their volunteering opportunities via Guildford Voluntary Action South West Surrey. Provide update to clubs in new quarterly newsletter Voluntary Action South West Surrey Community Wardens Quarterly 4.2 Deliver the new pilot volunteering project at Surrey University, Surrey Uni Sports Rep, to engage more students into local community volunteering. At least 10 students to complete the programme. Active Surrey End of Year 1 16 www.guildford.gov.uk www.guildford.gov.uk 17

- Year 1 Action Plans Responsibility Lead Key - n = Guildford Borough Council: Sport Development Officer (), Public Health Coordinator (PHC), Parks Team, Guildford Community Wardens n = School Games Organiser (SGO) n = Surrey Sports Park n = Sport Guildford n = Park Run n = Surrey Youth Focus n = Active Surrey Places: maximise the usage of local places FOR SPORT and ACTIve leisure Places: maximise the usage of local places FOR SPORT and ACTIve leisure Indicator Action Baseline (2015) Target Responsible Target Date Status (RAG) Priority 1: Support and advise on sports provider funding applications and development plans. As prioritised by attendees at Stakeholder Consultation Evening. 1.1 Provide assistance with Sportivate Funding applications and endorse with letters of support 6 successful applications endorsed Support 6 new funding applications Active Surrey End of Year 1 1.2 Promote and advise on Satellite Club funding applications for sports clubs. 10 new clubs in 2015 2 new venues to become satellite club venues (not necessarily schools) Active Surrey End of Year 1 1.3 Advise clubs on the Guildford Community Grants Scheme applications and endorse applications that focus on encouraging informal/beginner participation in sport and engaging those from underrepresented groups. 9 successful projects. Support 3 new applications. Active Surrey End of Year 1 1.4 As part of large scale funding bids, advise on club development growth plans including; participation, membership, volunteering and infrastructure. 2 bids supported. Provide advice on 2 large scale development bids Active Surrey NGB s End of Year 1 Priority 2: Increase the number of Clubmark accredited sports clubs working with local schools. As prioritised by attendees at Stakeholder Consultation Evening. 2.1 Facilitate links between Clubmark clubs offering structured free taster sessions to local schools. 1 offer taken up by schools 2 offers to be signposted and at least 1 taken up by schools. School Games Coordinator End of Year 1 Continued 18 www.guildford.gov.uk www.guildford.gov.uk 19

- Year 1 Action Plans Responsibility Lead Key - n = Guildford Borough Council: Sport Development Officer (), Public Health Coordinator (PHC), Parks Team, Guildford Community Wardens n = School Games Organiser (SGO) n = Surrey Sports Park n = Sport Guildford n = Park Run n = Surrey Youth Focus n = Active Surrey Places: maximise the usage of local places FOR SPORT and ACTIve leisure Places: maximise the usage of local places FOR SPORT and ACTIve leisure Indicator Action Baseline (2015) Target Responsible Target Date Status (RAG) Priority 3: In partnership, increase awareness of school and community hall availability. **** - as suggested by clubs at Stakeholder Consultation. 3.1 Encourage schools to sign up and update their entry on Sport England Active Places Power tool and encourage clubs to use this as a resource to view available facilities and community use times. 17 schools signed up -todate. 22 schools to be signed up by end of 2016. to update clubs in quarterly newsletters. School Games Coordinator End of Year 1 3.2 Encourage schools to use the newly launched Sport England Use our School website to gain further insight into how best to make their facilities accessible to the community. 3 primary schools signed up. 50% of all schools to sign up by the end of 2016 School Games Coordinator End of Year 1 3.3 Encouraging networking and sharing of information between clubs and schools by attending school sport association meetings. 1 meeting attended in 2015 One primary and one secondary meeting to be attended. SGO End of Year 1 Priority 4: Raise awareness of Sport Guildford, the independent Sports Council, to local providers. 4.1 Promote the advisory services of Sport Guildford via the Guildford Sports Awards nominations, club update emails and attendance at local events. Include in quarterly newsletters, via the new Community Sport Notice Board at Spectrum. Sport Guildford Spectrum Quarterly End of Year 1 Priority 5: Raise awareness of Sport Guildford, the independent Sports Council, to local providers. 5.1 Circulate e-newsletters relating to funding streams, national policy and community events. Quarterly newsletters circulated to clubs and organisations Active Surrey Quarterly 5.2 In partnership with Active Surrey, host at least one Club Conversation Evening, which provides practical solutions to the challenges raised by clubs at the 2015 Stakeholder Consultation Evening including: l Fundraising difficulties (successful clubs will be invited to share their experience) l Indoor facility availability l Engaging new participants ** To link consultation results with measurable solution. ** At least one local Club Conversation to be held in Guildford. Active Surrey Sport Guildford March 2016 20 www.guildford.gov.uk www.guildford.gov.uk 21

Appendix 2 Appendix 2 Overview of consultation results Guildford Sport Development Strategy 2016-2021 and national partners. An additional service was also suggested to provide facilitation with local schools and sports facilities. Our Leisure Providers in attendance agreed that identifying gaps in programming where provision can be improved - in line with local need and available resources was the priority for them. Disseminating of information in relation to safeguarding was not seen as a priority as organisations already receive a number of updates from local sources. Appendix 2 Contents 1. Stakeholder Consultation Evening Results...page 22 2. Focus Group Workshops...page 23 3. Online Survey...page 24 4. Appendix A - Demographic breakdown of respondents...page 27 5. Appendix B - Cost of sports facilities...page 28 6. Appendix C - Satisfaction with sports facilities...page 29 Introduction The consultation process for the Guildford Sport Development Strategy involved three areas: s A stakeholder consultation workshop with 31 organisations s focus group workshops with residents aged over 50 and adult residents with disabilities. A further informal workshop for young people aged 16-30 with disabilities was also carried out. s an online survey for residents and users to complete 1.3 Strategy themes Organisations were split into four groups and asked to comment on the proposed strategy themes in detail within their groups: Participation: - There were suggestions from two groups that the FISH holiday activity schemes be used as a gateway to migrate young people into local sports clubs. There was also concern that the informal side of sport might be missed within this theme and more information on the specific priorities within this theme was requested. Inclusive Sport: there were no specific comments or suggestions in relation to this theme. See the disability focus group consultation below for resident feedback. Focus Sports : there was a suggestion from one group that this theme goes alongside funding, premises and development and not necessarily a stand-alone theme. One organisation also queried whether this was restricted to sports with National Governing Bodies or could informal organisations and charities be included. Workforce: There were queries in relation to the brokerage of sports volunteers and suggestions that linking with FE and HE institutions be explored as a means of upskilling young people as coaches. There was also a suggestion around club training in relation to recruiting volunteers. Places: Two groups commented that widened community access to school facilities needed to be a priority within the places theme, particularly for sports clubs at weekends and evenings. Pathways: Three of four groups queried the relevance of the pathways theme and whether this was the role of the Council. This was seen as a separate issue to all the remaining themes and could be duplication of National Governing Bodies of sport. Overall, twenty eight organisations either agreed or strongly agreed with the proposed strategy themes whilst three disagreed. 1. Stakeholder Consultation Evening 2. Focus Group Workshops A stakeholder consultation event was held with local sports clubs and organisations responsible for developing sport in the borough. 31 organisations were represented. Local organisations supporting people with disabilities were also invited to contribute their feedback at a separate time. 1.1 Successes and challenges Attendees were asked when developing sport within your organisation, what has been your biggest success and challenge?. The predominant successes mentioned by organisations included increased membership and sustained participation, grant funding success and local effective partnerships. The predominant challenges mentioned by organisations were engaging new participants and sustaining memberships. Other challenges included indoor facility availability and quality of local facilities, fundraising difficulties, building partnerships and available workforce. 2.1 Methodology Two focus groups and one informal workshop were conducted with the following groups: s Residents aged 55 to 70-12 residents s Disabled adult residents - 10 residents s Disabled young adults - 18, some of which were residents For the purposes of the report, the results from the focus groups will be reviewed first, followed by the informal workshop. The two focus groups were selected as priority for engagement as national research suggests residents within these demographic groups are significantly less active than the general population. Quotas were set based on the overall profile of the borough used the latest census figures, the quotas were set on gender and ethnicity. 1.2 Prioritisation of core services Attendees were presented with examples of seven core services that the Sport Development Officer provides. Supporting and advising on funding applications and advising on club development plans were listed as the top joint priorities. This was followed by increasing the number of Clubmarked clubs working with local schools and sharing best practice and updates from regional 2.2 Participation Levels The levels of participation across both groups varied significantly with some residents commenting that they did not participate in sport or physical activity, whilst others were regularly active. There was a wide variety of sporting activities mentioned including; ice skating, badminton, zumba, golf, rowing, bowling, swimming, wheelchair racing and horse riding. 22 www.guildford.gov.uk www.guildford.gov.uk 23

Appendix 2 2.3 Barriers to participation Many barriers to access were mentioned across both groups. Generic barriers included physical access to facilities (the most discussed barrier by the disability sport group), perception of high joining fees, general costs, transport and a genuine fear of getting involved in new opportunities, be it fear of what people think or what challenges they may face. The latter of these was particularly predominant amongst women in the over 50 s group. Others attitude towards disabled people in general was also mentioned as a driver to this fear. 2.4 Overcoming barriers Many felt taster sessions, pay and play concepts and ad-hoc payments would be much more beneficial for potential users and all suggested this should be pushed out more to enable higher level of participation and eradicate some of the cost barriers. July 2015 to Sunday 6th September 2015. In total 138 respondents took part in the consultation of which 108 were residents, 8 were outside the borough and 22 did not specify. Please see Appendix A for a demographic breakdown of responses. 3.2 Participation Overall, involvement in physical activity was higher than participation in sport, with 93% of respondents participating in at least 30 minutes of physical activity in the last week and 72% participating in at least 30 minutes of sport. These statistics are significantly higher than the statistics collected by Sport England which state 63% and 48% respectively. However, it is worth noting that the Sport England respondent sample numbers are much higher, (500 in comparison with 138), which is why their analysis is more likely to be a truer reflection of the overall activity levels in the borough. Appendix 2 Many across both groups felt that information about opportunities could and should be better. Across the two groups there were clear information gaps identified around certain activities or leisure facilities themselves. There was a genuine desire for more and better information and a variety of different channels of dissemination were mentioned including the more traditional routes such as newspapers, magazines, GP surgeries and medical professionals but also less obvious channels like the Guildford Community Wardens and organised networks (for disabled). 2.5 Informal Sport Products The over 55 age group were presented with the concept of alternative and informal sporting opportunities such as walking football / basketball products, No Strings Badminton and Back to Netball. Although there was initially a mixed response, once further questions had been answered nearly all were very positive about the initiatives and welcomed the opportunity to get involved. 2.6 Informal workshop with young disabled adults An informal workshop was held with young adults aged 16-30 from the organisation Halow in Guildford. This workshop covered three areas; to assess current participation levels, establish barriers to participation and discuss solutions. The levels of participation within group varied with some respondents being active each day, whilst others were not active. The most prominent barriers mentioned were cost and feeling unsure of participating alone. Most of the respondents said they would prefer to participate with their friends and would like to know more about activities they can access together. The most popular sports that this group wanted to engage with were golf, archery, basketball and rock climbing. The most popular sports among those who had participated in the last week were swimming, cycling, running, tennis and exercise, movement and dance. Among those who were not participating in sport, most said they would be interested in doing so in the future if the offer matched their needs; with interest being particularly high towards swimming and exercise, movement and dancing. Respondents indicated that the ability to access cheaper sport sessions would help them to start / re-engage with sport (96%); improved awareness (92%) and the opportunity to access sessions close to the individual s home (89%) were also commonly identified as drivers to starting / re-engaging with sport. Two-thirds of respondents agreed that they would be encouraged to start / reengage with sport if sessions were offered which were exclusively for people of an equal ability / standard. Opinion was divided as to whether the availability of genderspecific sessions would encourage the individual to participate in sport. 3.3 Sport in Guildford The majority of respondents agreed that high quality sport coaching was offered within the Guildford borough (81%); in addition, satisfaction was high towards the sports facilities within the borough (when respondents who did not have an opinion were removed 80% reported being satisfied). 2.7 Strategy themes In terms of the sports development strategy, there was a consensus that all six themes were appropriate and right for the strategy/residents. Inclusive sport was considered the most important. 3 Online Survey 3.1 Methodology A questionnaire was designed by the Sport Development Officer at Guildford Borough Council and transferred to an online SNAP survey programme by SMSR Ltd. The link was promoted to local residents in various ways, including through the issuing of a press release, social media posts and targeted email communication. The Lead Member for Community Health and Sport was also interviewed for 96.4 Eagle Radio, of which sound bites were aired on Friday 28 August 2015. The survey was available from Friday 17th 24 www.guildford.gov.uk www.guildford.gov.uk 25

Appendix 2 Overall, 69 respondents were participating in sporting activities in Guildford, with activities being undertaken across 30 facilities. Guildford Spectrum, Surrey Sports Park and Merrow Tennis Club were the facilities which were used by the greatest number of respondents and overall opinions of these facilities were positive (particularly in regards to Merrow Tennis Club). The rating of facility costs varied depending on the specific facility - see Appendix B for full details. Guildford Spectrum and Surrey Sports Park were the most mentioned facilities and satisfaction levels in relation to both facilities were positive with 84% and 95% respectively - see Appendix C. and accessible and that they are inclusive for all groups and people of all abilities. For more information on the consultation process and to request a copy of the full reports, please contact the Guildford Sport Development Officer: sportsdevelopment@guildford.gov.uk or 01483 444766. 4 Appendix A - Demographic breakdown of responses Appendix 2 Respondents were asked what, if anything, could be improved about the facility which they used to which the most common suggestion overall was new or improved buildings, layout and / or access. This was followed by cleaner facilities, better availability and times, improved activities and equipment and cost. It should be noted that respondent numbers were relatively small and therefore may not be representative of opinion of service users as a whole. Almost two-fifths (39%) of respondents indicated that they were a member of a sports club, while around a quarter (26%) volunteered at a sports club or similar. This may explain the high levels of sports participation as per point 3.2. The demographic breakdown of responses was as follows: Gender number % of sample Male 67 49.3 Female 69 50.7 Age number % of sample 16 to 24 8 6.2 25 to 34 10 7.7 35 to 44 27 20.8 45 to 54 41 31.5 55 to 64 28 21.5 65 to 74 11 8.5 75 or above 5 3.8 Although a fifth of respondents said they would visit Guildford Borough Council s website to find information on sports activities in Guildford, it was more common for respondents to rely upon a website which was specific for a leisure centre or sports club. 3.4 Sport Development Strategy ethnicity number % of sample White 128 95.5 BME 6 4.5 Disability number % of sample Yes 9 6.8 No 123 93.2 It is encouraging and reassuring that support towards the inclusion of each of the proposed themes was high, with agreement towards the inclusion of each theme being four-fifths or above. The largest proportion of respondents agreed that the participation theme should be included within the Sport Development Strategy (96%), whereas agreement fell below nine-tenths towards the inclusion of the focus sports (84%) and pathways (81%) themes. The main feedback which was given on the themes was emphasis that activities must be affordable 26 www.guildford.gov.uk www.guildford.gov.uk 27

Appendix 2 5 Appendix B - Cost of Sports Facilities 6 Appendix C - Satisfaction with Sports Facilities How would you rate the cost of the facilities you use? Very Value for Facility Base expensive Expensive Acceptable Inexpensive money number (%) (%) (%) (%) (%) In general, how satisfied are you with the facility / facilities that you use? Very Very Facility Base Satisfied Satisfied Neither Unsatisfied unsatisfied number (%) (%) (%) (%) (%) Appendix 2 Guildford Spectrum 31 3 16 71 3 7 Surrey Sports Park 20 25 25 45 5 Merrow Tennis Club 15 7 53 20 20 Stoke Park 8 13 25 25 38 Guildford Lido 6 67 33 Christ s College 4 75 25 Guildford Rowing Club 3 33 67 Sports Direct Guildford 3 33 67 Ash Manor Sports Centre 2 100 Chasamba Guildford 2 50 50 (Weyfield Primary Academy) Manor Fruit Farm 2 100 Samson Centre for MS 2 100 Burpham Tennis Club 2 100 Albury Bowling Club 1 100 Hoebridge Golf Centre 1 100 Horsley Sports Club 1 100 St Peters Catholic School 1 100 West Surrey Cyclists Touring 1 100 Club Craggy Island Climbing Centre 1 100 Guildford Baseball and 1 100 Softball Club Holiday Inn Gym 1 100 Northmead Junior School 1 100 Clandon Regis Golf Club 1 100 Merrow Cricket Club 1 100 Guildford Golf Club 1 100 Shalford Tennis Club 1 100 Gymnastics Factory 1 100 Guildford Pilates Place 1 100 River Wey Godalming 1 100 Navigation Christmas Pie Trail 1 100 Guildford Spectrum 31 19 65 10 7 Surrey Sports Park 20 50 45 5 Merrow Tennis Club 15 40 53 7 Stoke Park 8 25 50 25 Guildford Lido 6 50 33 17 Christ s College 5 20 40 40 Guildford Rowing Club 3 33 33 33 Sports Direct Guildford 3 33 67 Burpham Tennis Club 3 33 33 33 Ash Manor Sports Centre 2 50 50 Manor Fruit Farm 2 50 50 Samson Centre for MS 2 50 50 Albury Bowling Club 1 100 Chasamba Guildford 1 100 (Weyfield Primary Academy) Hoebridge Golf Centre 1 100 Horsley Sports Club 1 100 St Peters Catholic School 1 100 West Surrey Cyclists Touring 1 100 Club Craggy Island Climbing Centre 1 100 Guildford Baseball and 1 100 Softball Club Holiday Inn Gym 1 100 Northmead Junior School 1 100 Clandon Regis Golf Club 1 100 Merrow Cricket Club 1 100 Guildford Golf Club 1 100 Shalford Tennis Club 1 100 Gymnastics Factory 1 100 Guildford Pilates Place 1 100 River Wey Godalming 1 100 Navigation Christmas Pie Trail 1 100 28 www.guildford.gov.uk www.guildford.gov.uk 29

Appendix 3 Appendix 3: Guildford Population Statistics Guildford is the second highest populated district in Surrey with 139,700 residents (2012). Our community consists of: Guildford Population Indicators value for this area Appendix 4: Index of Multiple Deprivation for Guildford Stoke ward is ranked within the top five most deprived areas in relation to income; employment; health, deprivation and disability; education, skills and training; income affecting children; and Income affecting people, (Westborough and Stoke Health Needs Assessment 2013). Westborough ward is ranked 4th in Surrey for deprivation relating to education, skills and training, 6th for income affecting children and 8th for income affecting adults. Appendix 4 Key data 1. Total population 137,183 2. Households 53,973 4. % change in population since last Census 5.80% Life expectancy is significantly lower than the national average within these wards and more children being born in these areas have a life expectancy of up to ten years less than in other areas of Guildford, (Westborough and Stoke Health Needs Assessment 2013). For more information please go to www.surreyi.gov.uk Gender 9. Males 49.50% 10. Females 50.50% Age 11. Age 0-4 5.90% 12. Age 5-15 12.00% 13. Age 16-17 2.20% 14. Age 18-24 11.50% 15. Age 18-64 64.30% 16. Age 65+ 15.60% 17. Age 85+ 2.30% Ethnicity 18. Selected ethnic groups: White British 83.50% 19. Selected ethnic groups: All other white ethnicities 7.40% 20. Selected ethnic groups: All mixed/multiple ethnicities 1.80% 21. Selected ethnic groups: All black/african/caribbean/black british 1.20% 22. Selected ethnic groups: Asian/Asian British: Indian 1.20% Appendix 5: Sport England s Local Government Sport Profile of Guildford This sources data from Sport England s annual Active People and outlines key statistics in relation to: s How active our borough is in sport and physical activity s Health and life expectancy s The economic value of sport s The coaching and sports club landscape See next page for full profile Appendix 5 23. Selected ethnic groups: Asian/Asian British: Pakistani 0.40% 24. All non-white ethnic groups 9.10% 25. All non white British ethnic groups 16.50% Disability 32. All people with day to day activities limited by long term illness or disability 12.60% 33. People with day to day activities limited a lot by long term illness or disability 5.20% This profile includes data from the 2012 Census Key Statistics data, including age, gender, ethnicity, religion, disability, health and carers. Source: Office for National Statistics 30 www.guildford.gov.uk www.guildford.gov.uk 31

Appendix 5 Appendix 5: Sport England s Local Government Sport Profile of Guildford We all want to improve the quality of life for our communities. Evidence shows that by increasing participation in sport and physical activity we can reduce health inequalities, spur economic growth, and energise community engagement. How healthy is your community? Excess weight in adults How active is your community? Adult participation in sport Appendix 5 17% of deaths are caused by inactivity. International comparison shows physical inactivity is a greater cause of death nationally than almost every other economically comparable country. 7.4bn is the estimated figure that physical inactivity costs the national economy in healthcare, premature deaths and sickness absence. 1,760-6,900 can be saved in healthcare costs per person by taking part in sport. Low 38.8% - 62.7% Low - middle 62.8% - 66.5% Middle - high 66.6% - 69.7% High 69.8% - 81.3% Low 24.9% - 37.8% Low - middle 37.9% - 42.3% Middle - high 42.4% - 46.7% High 46.8% - 69.3% was contributed to the English economy in 20.3bn 2010 through sport and sport-related activity. 29% 7.35 increase in numeracy levels can be achieved by underachieving young people who take part in sport. is the estimated return on investment for every 1 spent on sports for at-risk youth through, for example, reducing crime and anti social behaviour. Source data can be found at http://www.sportengland.org/our-work/localwork/partnering-localgovernment/local-sports-data Dataset: Active People Survey model based MSOA estimates January 2012-2013 for adults classed as overweight or obese. Contains Ordnance Survey data. Crown copyright and database right 2014. Sport England 100033111. is the life expectancy of males, compared to the 82.1 national average of 79.2. 62.7% is the life expectancy for females, compared to 85.3 the national average of 83. 43.7% of the population have a long term health 12.6% problem or disability. 49 21.9% 2.2m deaths are estimated to be prevented per year if 75% of the population aged 40-79 were engaged in the recommended levels of physical activity. of adults (16+) are inactive in your community. is the estimated health costs of inactivity in your community. Dataset: Active People Survey model based MSOA estimates 2011-12 for once a week sport participation. Contains Ordnance Survey data. Crown copyright and database right 2014. Sport England 100033111. 24.4% 55.6% of adults (16+) report undertaking 150 minutes of moderate intensity physical activity compared to the national average of 55.6%. adults (14+) take part in sport at least once a week compared to the national average of 36.7%: that s 44.7% of men and 42.6% of women in your community. adults (16+) take part in sport and active recreation three times a week compared to the national average of 26.0%: that s 26.7% of men and 23.8% of women in your community. of adults who are inactive, want to take part in sport, demonstrating there is an opportunity to increase participation. 32 www.guildford.gov.uk www.guildford.gov.uk 33

Appendix 5 Appendix 5: Local Sport Profile of Guildford 5.6% 43.2% 68.1% 68.7m 49.8m 18.8m How involved is your community? of adult residents are regular sports volunteers compared to the national average of 6.0% Your most popular sports for adults are: Swimming Gym Cycling Football Athletics take part in organised sport by belonging to a club, receiving tuition or taking part competitively, compared to 33.6% nationally. are satisfied with sporting provision in are satisfied with sporting provision in What is the value of sport to your economy? in Gross Value Added (wages and operating profits). from people participating in sport. from wider non- participation interests. Economic Value of Sport for Guildford Flowchart representation of key results from snapshot PARTICIPATIOn Gross Value Added 49.8m TOTAl direct economic value of SPORT 68.7m Non-PARTICIPATIOn Gross Value Added 18.8m Get in touch Sport education Gross Value Added 10.3m TV / Satellite subscriptions Gross Value Added 0.7m Sport / class subscription fees Gross Value Added 31.0m Sports gambling Gross Value Added 2.0m Sports equipment Gross Value Added 5.3m Spectator Sports Gross Value Added 7.8m Sportswear Gross Value Added 0.4m Participation sports Sportswear Gross Value Added 1.8m Gross Value Added 2.8m Sports equipment Gross Value Added 6.6m Strategic Lead Local Relationships: Joel Brookfield Email: joel.brookfield@sportengland.org Tel: 020 7273 1959 Local Government Relationship Manager: Jon Horne Email: jon.horne@sportengland.org Tel: 0207 273 1908 Volunteering Wider economic value 5.1m Health Wider economic value 52.5m Wider Spending Wider economic value 6.9m Sport England s offer Our team of local experts, tools, and investment are available to help you: s Gain greater insight about people and sport in your area. s Demonstrate what sport can do for your council s priorities. s Maximise opportunities for sport to work with commissioners of health, social care, young peoples services, and community safety. s Develop a strategic approach for sports facilities and opportunities based on need and evidence. s Achieve efficiencies and improve the effectiveness of your service. s Capitalise on opportunities to work with national governing bodies. s Provide opportunities for your young people through Sportivate, School Games; and working with HE and FE sectors. Appendix 5 2,133 in jobs. 5.1m 52.5m represents the value that volunteering brings to the local economy. is the economic value of improved quality and length of life plus health care costs avoided. Your CSP website: activesurrey.com/ Sport England website: http://www.sportengland.org/partnering-local-government We also invest in county sport partnerships (CSP) to work across the local sporting landscape, supporting partners, including local authorities, to increase participation. 34 www.guildford.gov.uk www.guildford.gov.uk 35

Appendix 6 Appendix 6: Sport England Local Area Estimate 1 x 30 mins Once a week sport participation (1x30), APS6 (2011/2012): LA Guildford District Appendix 6 Catchment area: Guildford District Participation estimates 2011-12 Quartile classification* n 24.9% - 37.8% (low) n 37.9% - 42.2% (low-middle) n 42.3% - 46.7% (middle-high) n 46.8% - 69.3% (high) Catchment area Local Authorities The sports participation indicator measures the number of people participating in at least 30 minutes of sport at moderate intensity at least once a week. It does not include recreational walking or infrequent recreational cycling but does include cycling if done at least once a week at moderate intensity and for at least 30 minutes. It also includes more intense/strenuous walking activities such as power walking, hill trekking, cliff walking and gorge walking. *Quartile classification: Each class contains an equal number of records. With four classes each contains roughly 25% of all records. Modelled estimates of participation are based on data from Sport England s Active People Survey 6 (October 2011-October 2012). MSOA participation estimates are based on modelled estimates of participation. Modelled estimates combine survey data from Active People with other data sources that are available at the area level (for example, health indicators, socioeconomic status etc). Middle Super Output areas (MSOA s) are a geography for the collection and publication of small area statistics. MSOA s have a minimum population of 5,000 and a mean population of 7,200. 36 www.guildford.gov.uk www.guildford.gov.uk 37

Appendix 7 Appendix 7: Guildford physical activity action plan - 2015-17 (Draft document to be continually reviewed by the physical activity working group.) Being active can help people lead a healthier and even happier life. Regular physical activity is important for both physical and mental health. People who do regular activity have a lower risk of many chronic diseases, such as heart disease, type 2 diabetes and stroke. Physical activity can also boost self-esteem, sleep quality and energy as well as reducing risk of stress, depression and dementia. Physical inactivity is the fourth largest cause of disease and disability in the UK. Physical activity has been identified as a priority in the Guildford Health and Wellbeing strategy. National and Guildford data Current data on physical activity levels shows that 63% of Guildford adults are achieving at least 150 minutes per week, the minimum level recommended by the UK Chief Medical Officer (CMO) (APPENDIX 1), however 23% are taking less than 30 minutes of exercise per week. Data on children and young people s physical activity levels is not currently available for the Guildford population. The most recent national data (2012) showed that only 21% of boys and 16% of girls aged 5-15 years met the national physical activity target of achieving at least an hour of moderate activity every day. Research shows the physical activity level of girls drops considerably when they reach adolescent (National Obesity Observatory). Strategic context The national physical activity strategy Everybody active every day (Public Health England, 2014, 2014) provides an evidence based approach to physical activity. It suggests action is required across four domains to achieve the vision of making everybody active every day. These are: 1. active society: creating a social movement 2. moving professionals: activating networks of expertise 3. active lives: creating the right environments 4. moving at scale: scaling up interventions that make us active Surrey Physical Activity strategy (published June 2015) defines physical activity as: s Everyday activity - Active travel (cycling / walking), Gardening or housework, DIY or occupational activity s Active Recreation - Recreational walking or cycling, Active play, Dance s Sport - Structured competitive activity (e.g. football), Exercise and fitness training (e.g. class or gym session), Individual pursuits (e.g. jogging or swimming) The aim of this action plan is to increase the level of physical activity carried out by people living in Guildford, based on the definition of physical activity included in the Surrey Physical Activity strategy. Actions will be included from the four domains of the national physical activity strategy Everybody active every day. The approach to be taken in this action plan has been agreed by the Guildford Health and Wellbeing Board and is included in the Guildford Health and Wellbeing strategy 2015-17 (Figure1). Appendix 7 Physical activity levels for both children and adults are related to household incomes with those in the lowest income brackets more likely to be recording lower levels of physical activity (National Obesity Observatory). Childhood obesity is also strongly associated with low income and children who are obese are also likely to have lower levels of physical activity. Ward level data on poverty and obesity can be found at http://www.surreyi.gov.uk/resource.aspx?resourceid=1541 /. This shows that Ash Vale has the highest level of obesity in children aged 10-11 years and Ash Vale has the highest prevalence of child obesity in Year 6 children in Surrey. Table 1 shows which ward has the highest level in each weight category for children in Year R and Year 6 in Guildford measured by the National Child Measurement Programme (NCMP) over a three year period. Table 1: Wards with highest level in each weight category for Year R (4-5 year olds) and Year 6 (10-11 year olds), NCMP 2010/11 to 2012/13 Figure 1: Guildford Health and Wellbeing strategy physical activity priority Building on the success of the existing joint physical activity group, the physical activity group will produce a plan to deliver project outcomes: s Use existing mapping to identify areas of inequality of access s Consider possible funding opportunities s target: l inequalities l physically inactive adults by increasing the number of activities available to people locally through both organised sport and physical activities and changing the environment to encourage more physical activity s feeding into the current Local Plan processes to maximise access and opportunities for physical activity YR % YR % Y6 % Y6 % excess weight obesity excess weight obesity Measuring the change An action plan will be developed by the physical activity group. Tillingbourne 28.7 Stoke 10.2 Stoke 37.2 Ash Vale 25.2 Activity levels decrease in men as they get older. National data shows that 83% of men aged 16-24 years are meeting the recommended level, this declines over the age groups with only 11% in the over 85 age group reaching the recommended level. For women, the 35-44 age group records the highest proportion (66%) achieving 150 minutes per day and this declines with increasing age and only 8% of women over 85 years achieve the recommended level. Other groups that are likely to be less active than the overall population include people with disabilities, both learning disabilities and physical disabilities, and people from some ethnic groups such as Asian. The action plan will contribute to the Public Health Outcomes Framework (PHOF) indicators: s Proportion of physically active and inactive adults s Proportion of adults achieving the recommended amount of daily physical exercise s utilisation of green space for exercise/health reasons Desired Outcomes s To increase the number of people achieving the recommended amount of physical activity (specific target to be set by the working group) s To reduce the number of physically inactive adults (specific target to be set by the working group) s To reduce the levels of childhood obesity (specific target to be set by the working group) s To reduce social isolation (specific target to be set by the working group) 38 www.guildford.gov.uk www.guildford.gov.uk 39

Appendix 7 The action plan will take both a universal and targeted approach. Target groups to include: s People from more disadvantaged localities (Ash, Stoke, Westborough) s Children under five and their families s Young people s Pre-retirement (link with workplace health) s Older people Appendix 7 Themes Objectives Actions lead(s) Target Progress / indicators Partners date UNIVERSAL Improved communication of physical activities to the Guildford population and to all partner organisations Promote use of Active Surrey Activity Finder (ASAF) Guildford Physical Activity group members All partner organisations Ongoing l Increased number of Guildford activities on the ASAF l % increase (to be agreed) increase in hits on this section of ASAF Improved networking and partnership working between organisations that can provide and support promotion of physical activities Promote use of Communilab (an online forum for professionals http://www. communilab.org/) Guildford Physical Activity group members All partner organisations Ongoing l Increase in number of professionals registered on the Guildford PA forum on Communilab To support the implementation of the Guildford Local Cycle Plan when finalised and the Surrey Cycle Strategy For partners to support the implementation of the Guildford Local Cycle Plan when finalised and the Surrey Cycle Strategy Guildford Physical Activity group members All partner organisations Ongoing l To be agreed Promote use of Active Surrey Activity Finder (ASAF) - we will look to get our events/ activities on here as much as possible Promote use of Active Surrey Activity Finder (ASAF) Guildford Physical Activity group members All partner organisations Ongoing l Increased number of Guildford activities on the ASAF l % increase (to be agreed) increase in hits on this section of ASAF Provide Cycle Clinics as part of Joining In Project Week to encourage physical activity through cycling. The scheme also aims to reduce social isolation. For partners to support cycle clinics GBC Community Care Ongoing l Cycle clinics run l Number of people seen To attend the annual Active Surrey Physical Activity Conference to network and share good practice. To attend the annual active Surrey Physical activity Conference Health and Wellbeing Board and GBC leisure On track l Representatives from the group to attend the conference. TARGETED Vulnerable People or people from more disadvantaged localities Promote the Surrey School Championships by showcasing and encouraging participation in school sports in Ash Schools Meet with the West Surrey Head teachers to promote the Surrey School Championships. SCC and GBC Community Wardens On track Increased participation in Surrey School Championships Vulnerable People or people from more disadvantaged localities To maintain the existing running group for vulnerable women which meets twice weekly. To maintain the existing running group for vulnerable women which meets twice weekly. A mile in her shoes On track Maintaining the existing group Continued 40 www.guildford.gov.uk www.guildford.gov.uk 41

Appendix 7 Themes Objectives Actions lead(s) Target Progress / indicators Partners date TARGetted Children under five and their families To use established networks to increase the messages about physical activity and Healthy Eating Plan for specific physical activity sessions and increase level of activity in sessions Increase the use of Change 4 life materials in sessions Promote messages about physical activity: newsletter article, programmes, meeting, website etc. Provide an activity bag for loan to local PVI settings. Plan and deliver Healthy Eating sessions through HENRY Course @ 1 per year and one off cooking sessions Ash Grange Children s centre Ongoing l Evidence of a min of 1 session @ each term and in holidays. l Evidence of change for life sessions. l Feedback from partners about using the materials. l Number of settings who accessed activity bags in the year & feedback. l Evidence of delivery of one Henry session each Year. Appendix 7 Some of these actions relate to the target groups in Ash Young people To increase physical activity for younger people: Promote physical activity through play by supporting existing schemes such as FISH (Fun in the school holidays) and Playrangers To promote and support existing schemes such as FISH and the playranger service) GBC Leisure Ongoing l Links to Play Strategy proposed themes of Widening accessibility and participation and Improving children s health and wellbeing through play; l Widen accessibility by challenging the barriers which prevent some children and young people from accessing opportunities for play l Support children and young people s physical and mental wellbeing, health and development through play and leisure opportunities ***Links to Sport Development Strategy, Inclusive Sport Theme** Young people To reduce levels of childhood obesity To raise the profile of the new Junior 2 km Park Run weekly event by targeting promotion towards young people within wards of deprivation GBC Sports development officer Community wardens Ongoing l To engage over 150 young people each week in informal running. ***Links to Sport Development Strategy, Inclusive Sport Theme** Young people To work with communities to set up a street play event; Promote the ethos of street play and how the community could benefit from such sessions. Encourage children and young people to play in their communities. To assist and support residents to run street play sessions GBC Leisure team Ongoing l Links to Play Strategy proposed themes of Widening accessibility and participation and Improving children s health and wellbeing through play; l Assist and support residents to run a play session l Increase participation in children and young people playing freely in their communities Continued 42 www.guildford.gov.uk www.guildford.gov.uk 43

Appendix 7 Themes Objectives Actions lead(s) Target Progress / indicators Partners date TARGetted Pre-retirement (link with workplace health) Develop a low impact physical activity offer to primary care and other providers for signposting to inactive patients - this is the main way we can support the action plan as we will be putting on low impact sports sessions for inactive people (in conjunction with our Fit for Living project and the work Jodie is doing) and also for workplaces (in conjunction with the work Suzie is doing for Work It) - both will be through the Game on Guildford project. To be agreed To be agreed To be agreed Appendix 7 Pre-retirement (link with workplace health) Promote Work it activities to Staff and also externally project review due in April 2016 To be agreed To be agreed To be agreed To be agreed Pre-retirement (link with workplace health) Support adults to take up / try running through establishing new running groups and training of leaders Investigate demand for a new women s beginner jogging group for GBC staff at Millmead and promote accordingly. To recruit new run leaders and investigate the demand for a women s beginner jogging group for GBC staff at Millmead and promote accordingly. To be agreed To be agreed To be agreed Older people To increase opportunities for physical activity for older people: l Promote activities at Park Barn and Shawfield Road Day Centre including seated exercise, tai chi and table tennis. GBC Community care On track Increase participation in existing activities Increase range of activities l Identify and promote other activities such as walking basketball and football suitable for older people at a variety of venues within local communities Increase opportunities for all activities ***Links to Sport Development Strategy, Inclusive Sport Theme** Support Year 1 promotional campaign for the delivery of the Surrey wide Community Sport Activation Fund, Living and Aging well over 50 s sport and exercise project. Contribute to the participation targets for Yr 1 of the Surrey wide project: 1,270 participants attending between 7-8 weeks of activity Continued 44 www.guildford.gov.uk www.guildford.gov.uk 45

Appendix 7 APPENDIX 1: Chief Medical Officer (CMO) Guidelines 2011 In July 2011, the Chief Medical Officers (CMOs) of England, Scotland, Wales and Northern Ireland published new guidelines for physical activity. The report emphasised the importance of physical activity for people of all ages and also highlights the risks of sedentary behaviour. The recommendations for different age groups are as follows: Appendix 7 1. EARLY YEARS (under 5s) s Physical development involves providing opportunities for babies and young children to be active and interactive and to improve their skills of coordination, control, manipulation and movement. Children should be supported in developing an understanding of the importance of physical activity. s Physical activity should be encouraged from birth, particularly through floor-based play and water-based activities in safe environments. s Children of pre-school age who are capable of walking unaided should be physically active daily for at least 180 minutes (3 hours), spread throughout the day. s All under 5s should minimise the amount of time spent being sedentary (being restrained or sitting) for extended periods (except time spent sleeping). 2. CHILDREN AND YOUNG PEOPLE (5 18 years) s All children and young people should engage in moderate to vigorous intensity physical activity for at least 60 minutes and up to several hours every day. s Vigorous intensity activities, including those that strengthen muscle and bone, should be incorporated at least three days a week. s All children and young people should minimise the amount of time spent being sedentary (sitting) for extended periods. 3. ADULTS (19 64 years) s Adults should aim to be active daily. Over a week, activity should add up to at least 150 minutes (2½ hours) of moderate intensity activity in bouts of 10 minutes or more - one way to approach this is to do 30 minutes on at least 5 days a week. s Alternatively, comparable benefits can be achieved through 75 minutes of vigorous intensity activity spread across the week or a combination of moderate and vigorous intensity activity. s Adults should also undertake physical activity to improve muscle strength on at least two days a week. s All adults should minimise the amount of time spent being sedentary (sitting) for extended periods. 4. OLDER ADULTS (65+ years) s Older adults who participate in any amount of physical activity gain some health benefits, including maintenance of good physical and cognitive function. Some physical activity is better than none, and more physical activity provides greater health benefits. s Older adults should aim to be active daily. Over a week, activity should add up to at least 150 minutes (2½ hours) of moderate intensity activity in bouts of 10 minutes or more - one way to approach this is to do 30 minutes on at least 5 days a week. s For those who are already regularly active at moderate intensity, comparable benefits can be achieved through 75 minutes of vigorous intensity activity spread across the week or a combination of moderate and vigorous activity. s Older adults should also undertake physical activity to improve muscle strength on at least two days a week. s Older adults at risk of falls should incorporate physical activity to improve balance and coordination on at least two days a week. s All older adults should minimise the amount of time spent being sedentary (sitting) for extended periods. 46 www.guildford.gov.uk www.guildford.gov.uk 47

Contacts Sport Development Officer sportsdevelopment@guildford.gov.uk 01483 444766 Public Health Coordinator community@guildford.gov.uk 01483 444218 Guildford Health and Wellbeing Board healthandcommunitycare@guildford.gov.uk 01483 444218