The Domain Name Industry Brief



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The Domain Name Industry Brief Volume 1 Issue 1 February 2004 >> The VeriSign Domain Name Primer As the leading global domain name registry, VeriSign closely monitors the state of the domain name market through a variety of analytical and statistical research. This brief provides a primer on the Domain Name System (DNS), domain names and the key players in the industry.

Executive Summary With over 580 million users globally, the Internet is the fastest growing technology of the past decade or any other decade before. According to Business Week, it took radio 30 years to reach 60 million people and television 15 years; the Internet has grown to almost 10 times this size in a much shorter period of time. A domain name is key to doing just about anything on the Internet, from setting up a Web site to sending and receiving email to building an online store.today there are over 60 million registered domain names.the Domain Name System (DNS), which supports these names, is the engine that makes the Internet simple and accessible for users around the world.the DNS is not just important to the smooth running of the Internet but it also plays a very important part in everyday life.visits to the ATM machine, paying for groceries with your credit card, placing a long-distance telephone call, would not be possible if the DNS was not functioning.these activities rely on the Internet or Internet technology, and the DNS is a fundamental part of the Internet: without DNS, the Internet doesn't work. And yet, for too many people, the DNS belongs in the confusing realm of the technical experts.this primer provides an overview of how the Domain Name System works and why it is so important for the continued operation of the Internet. The Domain Name System The Domain Name System performs the simple, straightforward function of mapping names to Internet Protocol (IP) addresses and back. Every server on the Internet has an IP address, represented as a series of four numbers separated by dots (e.g. 123.45.67.254). But, like telephone numbers, these long series of numbers can be difficult to remember.the DNS allows people to use names, instead of numbers, to reach Web sites and send email messages. 2 The Domain Name Industry Brief - February 2004

Domain Name Timeline 1983: Name server developed at University of Wisconsin, no longer requiring users to know the exact path to other systems 1984: Domain Name System (DNS) introduced Number of hosts breaks 1,000 1985: ISI at USC assumes responsibility for DNS root management The rightmost label in a domain name (such as.com or.net) is referred to as the top-level domain or TLD.There are many TLDs available.the DNS forms a hierarchy: each TLD has many second-level domains (e.g., abc in www.abc.com); each second-level domain can have many third-level domains (e.g., corporate in corporate.abc.com) and so forth. Recent changes allow domain names to use characters from many different scripts, such as Kanji and Arabic, and not just the familiar Latin alphabet used by English speakers. After a user enters a domain name into a Web browser, a behind-the-scenes process called resolution uses a global network of name servers to look up the IP address corresponding to the domain name.web browsers and other applications need IP addresses and not names to contact the appropriate Web server and retrieve the right Web page. (See the chart below).the technology, servers, guidelines and processes that make up these name servers form the backbone of the DNS.The DNS is the low-level protocol that enables communications over the Internet for applications like credit card processing, bank transactions and telephony as well as Web browsing and email. Domain Name System Symbolics.com becomes the first registered domain name on 15 March Other firsts: cmu.edu, purdue.edu, rice.edu, berkeley.edu, ucla.edu, rutgers.edu, bbn.com (24 Apr); mit.edu (23 May); think.com (24 May); css.gov (June); mitre.org,.uk (July) 1987: Number of hosts breaks 10,000 1989: Number of hosts breaks 100,000 1990: First commercial provider of Internet dial-up access (world.std.com) 13 Root Servers Contain the authoritative name server information for every top level domain (e.g..com,.net,.us,.uk). VeriSign operates 2 of these 13 root servers. The rest are managed by volunteer operators located around the world. TLD Name Servers managed by global registries VeriSign manages 13 TLD Name Servers to support.com &.net Thousands of Name Servers managed by corporations, ISPs or other service providers that manage their own DNS Registration of Domain Names Name servers for TLDs, such as.com and.net, route requests to lower-level name servers for ultimate resolution. For example, the.com name servers refer queries about the verisign.com domain to VeriSign's name servers. Second-level domains, such as versign.com, must be registered with the TLD operator. Domain names can be registered through one of the hundreds of registrars and thousands of resellers.with multiple channels available to register names, it is simple for users to find the right combination of product, price and complementary services to meet their needs. For example, many registrars will let users register names with different top-level domains.they also provide email services and even assist with building a Web site. 3 The Domain Name Industry Brief - February 2004

1992: Internet Society (ISOC) is chartered (January) Number of hosts breaks 1,000,000 Term "surfing the Internet" coined 1993: InterNIC created by National Science Foundation Network Solutions, Inc awarded cooperative agreement for registration services 1995: $50 annual fee instated for domain names registration 1996: Domain name tv.com sold to CNET for US$15,000 1997: Domain name business.com sold for US$150,000 101,803 name servers in Whois database 1998: Network Solutions registers its 2 millionth domain on 4 May Compaq pays US$3.3million for altavista.com ICANN established to transition DNS technical coordination from government to private sector 1999: First testbed registrars announced for competitive Shared Registry System The Top-Level Domains There are over 250 top-level domain names of varying types: Two-letter TLDs (.uk,.de,.jp, etc) correspond to the official two-letter abbreviations of over 240 countries and territories.these domains are called country-code TLDs or cctlds for short. Each has a designated registry that operates the domain according to local policies (for example, to register a name in some TLDs you must be a local resident). Sponsored generic TLDs (gtlds) include.edu,.gov,.int,.mil,.aero,.coop, and.museum. A sponsored TLD is a specialized domain with a sponsor representing the narrower community that the TLD serves. Unsponsored generic TLDs (gtlds) are.com,.net,.org,.biz,.info,.name and.pro. Unsponsored TLDs operate without any sponsoring organization and generally have fewer restrictions for registrations than sponsored TLDs. How Registration Works A user wanting to register a domain name contacts a registrar. (Registrars are companies that sell domain names to end users - there are currently over 150 registrars, located all over the world, who sell domain names in.com and.net.) Upon receiving a users requested domain name, the registrar first verifies that the name is available by checking with the registry that manages the corresponding TLD. If the name is available, the registrar registers the name with the registry, which adds the name to its database. Now no one else can register that domain name during the term of the registration. How Resolution Works Everyday, billions of users surf the Web and send email using domain names instead of unfriendly and hard-to-remember IP addresses. Between the time a user types a domain name into a browser and when the Web page loads, a critical, time-sensitive process called resolution occurs behind the scenes. For each request, the computer checks first with the local name server to see if it recognizes the domain name; if it doesn't, the local name server will check a root name server, a TLD name server and finally the name server for the domain itself.the entire process happens in a few tenths of a second and is transparent to the end user. With explosive growth in name registrations,web site resolutions and email usage, assuring the continued stability and security of the DNS infrastructure is critical to anyone with an interest in the Internet. (See the VeriSign Domain Report at www.verisign.com/domainbrief for statistics on the growth in the domain name industry). 4 The Domain Name Industry Brief - February 2004

How Resolution Works Source: VeriSign How Resolution Works Request comes in for "www.abc.com" 1 13 Root Servers 2 Register.com is first registrar to come online business.com is sold for US$7.5million (it was purchased in 1997 for US$150,000) End User PC Web Browser 4 Recursive Name Server 3 TLD Name Servers 2000: Testbed allowing registration of domain names in Chinese, Japanese and Korean begins ICANN selects new TLDs:.aero,.biz,.coop,.info,.museum,.name,.pro (16 Nov) 2001: EDUCAUSE takes over management of.edu domain.biz,.info and.aero registrations begin 2003: Public Interest Registry (PIR) takes over management of.org domain Source: Hobbes' Internet Timeline Copyright 2004 Robert H. Zakon www.zakon.org/robert/ internet/timeline/ 192.168.31 "www.abc.com" Thousands of Name Servers A Bit of History The Internet owes its roots to an ambitious 1973 research program of the U.S. Defense Advanced Research Projects Agency (DARPA) to develop communication protocols that would allow networked computers to communicate transparently across multiple linked packet networks.with significant success and rapid growth, by the 1980s the population of users expanded to include commercial enterprises and organizations outside the U.S., in addition to government facilities. In 1984, the Domain Name System was introduced. Some of the earliest domain names in the system were symbolics.com, mit.edu, think.com, css.gov and mitre.org.the U.S. Department of Defense oversaw the domain name system until 1993, when the non-military component of the system was privatized through a cooperative agreement between the National Science Foundation and Network Solutions, Inc., among others. Today the Internet functions as collaboration among many cooperating parties. The Internet Corporation for Assigned Names and Numbers (ICANN), a nonprofit, private-sector corporation, was established in 1998 by the U.S. Department of Commerce as the technical coordination body for aspects of the Domain Name System. 5 The Domain Name Industry Brief - February 2004

Definitions TLD: Top Level Domain (rightmost label in a domain name) Domain Name: using words instead of numbers to represent an Internet address Root Server: database with comprehensive name listings of Top Level Domains Whois: look-up directory to determine who registered which domain names Constellation: network of distributed name servers Resolution: process that returns a web page after a name is entered into a browser or sends/receives an email after a name is entered in an email address Keeping the DNS Safe and Sound With over 10 billion transactions a day, making sure that the DNS works accurately, quickly and securely is a key factor in maintaining the integrity of the Internet. VeriSign has a long history of leadership with the DNS and has been the registry for the.com and.net domains since the early nineties. To provide redundancy and speed,verisign operates 13.com and.net name server sites around the world at important Internet hubs in North America, Europe and Asia.This "constellation" of name servers is maintained, monitored and managed by VeriSign's team of DNS experts. Each site in the constellation is well connected with high bandwidth and tight security controls. To meet the exceptional requirements of serving.com and.net,verisign developed its own proprietary name server called ATLAS (Advanced Transaction Lookup And Signaling System), which handles DNS traffic faster and more efficiently than any commercially available option. For the past 7 years VeriSign's DNS constellation has resolved every DNS query with 100% accuracy. The Future of DNS VeriSign is also a leader in DNS research and development.the ATLAS name server platform allows changes to quickly propagate throughout the DNS constellation: coming soon, newly registered domain names will be visible in DNS within minutes instead of hours.verisign is also planning to increase the security of DNS by implementing the DNS security extensions, known as DNSSEC, developed by the Internet Engineering Task Force (IETF). DNSSEC uses cryptography and digital signatures to eliminate spoofing and increase security. Learn More To subscribe or to access the archives for the Domain Name Industry Briefs please go to www.verisign.com/domainbrief. Send an email with your comments or questions to domainbrief@verisign.com. About VeriSign VeriSign, Inc. (Nasdaq:VRSN), delivers critical infrastructure services that make the Internet and telecommunications networks more intelligent, reliable and secure. Every day VeriSign helps thousands of businesses and millions of consumers connect, communicate, and transact with confidence. 2004 VeriSign, Inc. All rights reserved. VeriSign, the VeriSign logo, The Value of Trust, and other trademarks, service marks, and logos are registered or unregistered trademarks of VeriSign, Inc. and its subsidiaries in the United States and in foreign countries. 2/04 6 The Domain Name Industry Brief - February 2004